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Google Search ADs Tutorial For Shopify Dropshipping | Step By Step

Published on: December 6 2022 by Shri Kanase

Google Search ADs Tutorial For Shopify Dropshipping | Step By Step

Google Search ADs Tutorial For Shopify Dropshipping | Step By Step

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00:00:00 00:00:03 you're what is going on everybody shriek
00:00:02 00:00:07 Inasa here so the Google search ads
00:00:03 00:00:09 tutorial specifically for Scaggs now if
00:00:07 00:00:11 you're not really sure what Scaggs even
00:00:09 00:00:12 mean by the end of this video not only
00:00:11 00:00:15 are you gonna know what a scag is but
00:00:12 00:00:16 also how to actually create one and run
00:00:15 00:00:18 one successfully now I personally
00:00:16 00:00:21 believe that search ads are some of the
00:00:18 00:00:22 most overlooked ads out there simply
00:00:21 00:00:24 because there are a little bit more
00:00:22 00:00:26 complicated than the normal google
00:00:24 00:00:28 shopping at and with search ads it is
00:00:26 00:00:29 definitely true that it requires a
00:00:28 00:00:31 little bit of more work than shopping
00:00:29 00:00:33 ads but one thing I've personally
00:00:31 00:00:34 notiked in my own experience with search
00:00:33 00:00:36 ads is that there are much more
00:00:34 00:00:38 consistent long-term sure them it takes
00:00:36 00:00:40 a lot of extra days and a lot of extra
00:00:38 00:00:42 effort in the beginning to actually get
00:00:40 00:00:43 to work but once you kind of get the
00:00:42 00:00:45 hang of it and actually know how to
00:00:43 00:00:47 after my search ads and know how to
00:00:45 00:00:49 actually run them then they can be
00:00:47 00:00:51 long-term profit generators but that
00:00:49 00:00:53 does not mean that you should completely
00:00:51 00:00:55 just give up on shopping ads or Facebook
00:00:53 00:00:57 ads and just jump onto search as in fact
00:00:55 00:00:59 I personally believe that 20 percent of
00:00:57 00:01:00 your sales shouldn't be coming from
00:00:59 00:01:02 search ads while 80 percent still comes
00:01:00 00:01:04 from shopping yet or maybe if you want
00:01:02 00:01:05 to do Facebook or something else but in
00:01:04 00:01:07 this video I'm gonna be going over a
00:01:05 00:01:09 specific type of search ad campaign
00:01:07 00:01:11 which is known as a scag and also how to
00:01:09 00:01:13 create one so without wasting any more
00:01:11 00:01:15 time let's jump right into it so the
00:01:13 00:01:17 Google search ads tutorial now the first
00:01:15 00:01:19 thing you'll have to do in order to even
00:01:17 00:01:21 understand what I'm about to go over is
00:01:19 00:01:22 destroy that like button down below
00:01:21 00:01:24 it'll take just two quick seconds and
00:01:22 00:01:26 I'll really appreciate okay hopefully
00:01:24 00:01:29 I've done that but let's start toking
00:01:26 00:01:31 about exactly what a scag is now this is
00:01:29 00:01:33 kind of a acronym for something bigger
00:01:31 00:01:35 but this specific term in general really
00:01:33 00:01:37 confuses a lot of people and you want to
00:01:35 00:01:40 think of a scag as simply a single
00:01:37 00:01:42 keyword ad group now what exactly is a
00:01:40 00:01:43 single keyword ad group for those people
00:01:42 00:01:45 who use Facebook let's go ahead and kind
00:01:43 00:01:47 of compare this to Facebook with
00:01:45 00:01:49 Facebook ads when you create one
00:01:47 00:01:52 specific campaign and you have several
00:01:49 00:01:53 ad sets within that campaign each ad set
00:01:52 00:01:55 will usually have a type of audience
00:01:53 00:01:57 within that because with every asset out
00:01:55 00:01:59 there you need to target an audience in
00:01:57 00:02:00 order to get the Facebook ads to show to
00:01:59 00:02:03 that given audience
00:02:00 00:02:05 so think of a scag as simply a one ad
00:02:03 00:02:07 set with only one audience know multiple
00:02:05 00:02:09 audiences know stacked interests etc
00:02:07 00:02:11 only one single audience and that's
00:02:09 00:02:12 exactly what a scag is inside of one
00:02:11 00:02:14 specific Google
00:02:12 00:02:16 search campaign you will have multiple
00:02:14 00:02:18 different ad groups but each ad group
00:02:16 00:02:20 will only be targeting one specific
00:02:18 00:02:22 keyword as you guys can see here I've
00:02:20 00:02:23 kind of laid it out specifically one
00:02:22 00:02:25 campaign and inside that one campaign
00:02:23 00:02:27 multiple ad groups and when it's had
00:02:25 00:02:29 those multiple ad groups one keyword per
00:02:27 00:02:31 ad group and there are a lot of benefits
00:02:29 00:02:33 to this as well as the downfalls to this
00:02:31 00:02:35 which I'll be going over very soon but
00:02:33 00:02:38 the main reason why a scag is so good is
00:02:35 00:02:40 because it directly impacts a specific
00:02:38 00:02:42 metric within Google ads which really
00:02:40 00:02:44 determines a lot of things for your camp
00:02:42 00:02:45 it's a number one metric that you want
00:02:44 00:02:47 to kind of be keeping track of
00:02:45 00:02:49 especially with search ads is the
00:02:47 00:02:51 Quality Score and with the scag this
00:02:49 00:02:53 Quality Score is really easy to maintain
00:02:51 00:02:55 simply because the specific things that
00:02:53 00:02:57 you do with the scag campaign will
00:02:55 00:02:59 directly benefit the Quality Score but
00:02:57 00:03:01 if we look at this specific chart right
00:02:59 00:03:02 here which I found online you guys will
00:03:01 00:03:04 see that on the y-axis this is the cost
00:03:02 00:03:06 per conversion meaning how much you're
00:03:04 00:03:08 spending money to get a sale and the
00:03:06 00:03:11 x-axis over here is the quality score
00:03:08 00:03:13 with Google ads in general as your
00:03:11 00:03:15 quality score increases your class per
00:03:13 00:03:17 conversion will usually come down and
00:03:15 00:03:19 that's exactly what we want if you want
00:03:17 00:03:21 to be profitable long term and the
00:03:19 00:03:23 beauty about a scag campaign is that it
00:03:21 00:03:24 actually helps achieve this goal but
00:03:23 00:03:26 enough about toking up about the
00:03:24 00:03:28 specifics of a scag let's try to
00:03:26 00:03:30 understand the benefits of a scag and
00:03:28 00:03:32 how it can actually benefit you to kind
00:03:30 00:03:33 of include a scag with your other
00:03:32 00:03:35 shopping ads or just with your other
00:03:33 00:03:37 search ads in general so the specific
00:03:35 00:03:39 benefits the number one benefit is that
00:03:37 00:03:40 there's more control with the scag now
00:03:39 00:03:42 this is kind of similar with Facebook
00:03:40 00:03:44 guys if you stack multiple different
00:03:42 00:03:45 interests within that ad said pretty
00:03:44 00:03:47 soon you're not gonna know exactly which
00:03:45 00:03:49 interest is getting new sales what
00:03:47 00:03:51 audience within what interests is the
00:03:49 00:03:53 one buying your product so that's gonna
00:03:51 00:03:55 lead to a lot of confusion and you're
00:03:53 00:03:58 gonna be lacking control the same is
00:03:55 00:03:59 true for Google search ads normally if
00:03:58 00:04:01 you have multiple keywords within each
00:03:59 00:04:03 ad group it's gonna really lead to a lot
00:04:01 00:04:06 of confusion for not only for the Google
00:04:03 00:04:07 algorithm but also for you and our main
00:04:06 00:04:10 goal with a scag is to kind of lower the
00:04:07 00:04:12 confusion that google's algorithm is
00:04:10 00:04:14 having because the more confuse you make
00:04:12 00:04:16 Google's algorithm the tougher time it's
00:04:14 00:04:17 gonna have to get you those sales with
00:04:16 00:04:19 the search campaign because again a
00:04:17 00:04:21 search campaign is dependent on a lot of
00:04:19 00:04:23 factors such as the search terms people
00:04:21 00:04:25 are using the type of ad that you have
00:04:23 00:04:26 out there and the overall buying
00:04:25 00:04:28 intentions of the
00:04:26 00:04:30 that is searching for that given product
00:04:28 00:04:32 so a lot of things kind of influence
00:04:30 00:04:34 this algorithm and you want to kind of
00:04:32 00:04:35 lower its confusion which a scag helps
00:04:34 00:04:37 you really really well but in addition
00:04:35 00:04:40 to that you're gonna lower the amount of
00:04:37 00:04:41 ad spend that you are constantly wasting
00:04:40 00:04:43 on unnecessary keywords because and it
00:04:41 00:04:45 doesn't matter whether using search ads
00:04:43 00:04:46 or shopping at you already know that
00:04:45 00:04:48 you're going to be ranking for a lot of
00:04:46 00:04:50 useless keywords and sometimes these
00:04:48 00:04:52 useless keywords have so much popularity
00:04:50 00:04:55 that you end up wasting a lot of money
00:04:52 00:04:57 on them so with the scag this is really
00:04:55 00:04:59 minimized simply because of the specific
00:04:57 00:05:01 directories which you are providing to
00:04:59 00:05:03 the audience so overall it's going to be
00:05:01 00:05:05 spending money on the specific keywords
00:05:03 00:05:07 which actually generate you sales and
00:05:05 00:05:08 when google sees that those specific
00:05:07 00:05:10 keywords are actually generating new
00:05:08 00:05:12 sales it's gonna try to rank you for
00:05:10 00:05:14 those keywords more and more often while
00:05:12 00:05:16 lowering your cost per conversion so
00:05:14 00:05:18 this is kind of like a double win-win
00:05:16 00:05:20 situation for you but in addition to
00:05:18 00:05:22 that the specific audience that the
00:05:20 00:05:24 algorithm is showing your ads to is much
00:05:22 00:05:26 more directed and tray forward meaning
00:05:24 00:05:28 it's the closest resemblance of the
00:05:26 00:05:29 product that you're selling compared to
00:05:28 00:05:31 just launching a normal search ad with a
00:05:29 00:05:33 bunch of different keywords and again
00:05:31 00:05:34 the more you lower Google's confusion
00:05:33 00:05:36 the better it's going to perform and the
00:05:34 00:05:38 more results that is going to get you
00:05:36 00:05:39 but the most important thing of all
00:05:38 00:05:41 which I already kind of mentioned is
00:05:39 00:05:43 that there's going to be a higher ad
00:05:41 00:05:45 relevancy because you're only using one
00:05:43 00:05:47 specific keyword so what happens is when
00:05:45 00:05:49 you're using only one specific keyword
00:05:47 00:05:51 it'll be much easier to incorporate that
00:05:49 00:05:53 keyword within the title of your ad and
00:05:51 00:05:55 also the description of your ad so what
00:05:53 00:05:57 happens then is that this directly
00:05:55 00:05:59 impacts relevancy because you're
00:05:57 00:06:00 directly giving to the people what
00:05:59 00:06:02 they're searching and your keywords are
00:06:00 00:06:04 matching the people's searches so this
00:06:02 00:06:05 is really a good thing in Google's eyes
00:06:04 00:06:07 and what's that's gonna do is that it's
00:06:05 00:06:09 gonna increase your quality score over
00:06:07 00:06:10 time as you can see and obviously you
00:06:09 00:06:11 already know by now that a higher
00:06:10 00:06:13 quality score is going to lead to a
00:06:11 00:06:16 lower cost per acquisition which is
00:06:13 00:06:17 exactly what you want but of course with
00:06:16 00:06:19 all the good things out there there's
00:06:17 00:06:21 some bad things associated with it and
00:06:19 00:06:23 the same is true for scag so here are
00:06:21 00:06:24 some of the fallbacks with Scaggs
00:06:23 00:06:27 fallback number one is that there's
00:06:24 00:06:28 lower room to scale simply because when
00:06:27 00:06:30 people stop searching for the main
00:06:28 00:06:32 keyword which you're ranking for your
00:06:30 00:06:34 scag or your search campaign basically
00:06:32 00:06:36 is just gonna die off so in that case
00:06:34 00:06:38 you will really have trouble scaling the
00:06:36 00:06:40 product unless you can find more
00:06:38 00:06:40 specific keywords which you then can
00:06:40 00:06:42 create
00:06:40 00:06:43 Scaggs for and and that use of that
00:06:42 00:06:45 after a while you're gonna notike that
00:06:43 00:06:47 you have so many different ad groups to
00:06:45 00:06:49 handle just because you have different
00:06:47 00:06:51 keywords for that given product and it
00:06:49 00:06:52 could become really a pain for you and
00:06:51 00:06:54 if you're already kind of a messy person
00:06:52 00:06:56 this may become hard for you to kind of
00:06:54 00:06:58 know exactly what is working and what is
00:06:56 00:07:00 not working so that's another fallback
00:06:58 00:07:02 would Scaggs another one is that
00:07:00 00:07:04 specifically you need it to have a
00:07:02 00:07:06 little bit of data beforehand now what
00:07:04 00:07:08 do I mean that it's exactly well if you
00:07:06 00:07:10 have previous shopping as data it's much
00:07:08 00:07:12 much better and actually recommend you
00:07:10 00:07:14 have data with shopping as before you
00:07:12 00:07:16 create a scag campaign simply because
00:07:14 00:07:17 then you know what key word is already
00:07:16 00:07:19 getting new sales you can simply copy
00:07:17 00:07:21 that and use that for your scat campaign
00:07:19 00:07:22 but just using the keyword is not enough
00:07:21 00:07:24 sometimes you'll notike that this
00:07:22 00:07:26 keyword you're using it's actually the
00:07:24 00:07:28 wrong key word meaning you're not really
00:07:26 00:07:30 getting any sales for that with the
00:07:28 00:07:31 search campaign and the specific other
00:07:30 00:07:33 search results that are showing up for
00:07:31 00:07:35 that specific keyword are not really
00:07:33 00:07:36 matching what you're trying to sell so
00:07:35 00:07:38 that's gonna lead to a lot of issues
00:07:36 00:07:39 with and relevancy and that's gonna
00:07:38 00:07:41 affect your quality score which is gonna
00:07:39 00:07:43 make your cost per conversion just
00:07:41 00:07:45 skyrocket but the most important and
00:07:43 00:07:46 biggest fallback that I personally
00:07:45 00:07:48 believe there is with the scat campaign
00:07:46 00:07:50 is that there could be some kind of
00:07:48 00:07:52 inconsistency simply because as I
00:07:50 00:07:54 mentioned already there's lower room to
00:07:52 00:07:55 scale and if people start kind of not
00:07:54 00:07:57 searching for your given product
00:07:55 00:07:59 especially if it's like a seasonal
00:07:57 00:08:00 product like air conditioner then you're
00:07:59 00:08:02 gonna be notiking a lot of
00:08:00 00:08:03 inconsistencies meaning one day you
00:08:02 00:08:05 could get a lot of sales the next day
00:08:03 00:08:07 you'll get barely any sales so that's
00:08:05 00:08:09 why I recommend you don't just have a
00:08:07 00:08:11 scag running on your ad account you have
00:08:09 00:08:12 other campus running as well but now
00:08:11 00:08:14 that we've kind of got all of those
00:08:12 00:08:16 things inside let's find out exactly how
00:08:14 00:08:18 to launch a scat campaign and in order
00:08:16 00:08:19 to do this I'm gonna be taking you guys
00:08:18 00:08:21 over to a Google ad account that I have
00:08:19 00:08:23 here and we're gonna be directly looking
00:08:21 00:08:25 at how to create a specific scat
00:08:23 00:08:26 campaign so the first thing you want to
00:08:25 00:08:28 do is you want to go ahead and click on
00:08:26 00:08:29 the plus button right here because
00:08:28 00:08:31 that's exactly how you create a normal
00:08:29 00:08:34 search campaign go ahead and click on
00:08:31 00:08:35 new campaign and from there we're gonna
00:08:34 00:08:37 go ahead and click on sales because we
00:08:35 00:08:38 want to get sales once you get to this
00:08:37 00:08:40 specific section you want to go ahead
00:08:38 00:08:42 and click on search and from search you
00:08:40 00:08:44 want to come down to website visits now
00:08:42 00:08:46 once you choose a website visits you can
00:08:44 00:08:48 either go ahead and enter your website's
00:08:46 00:08:50 URL over here or you can wait and not
00:08:48 00:08:52 enter anything here because you're gonna
00:08:50 00:08:54 be inserting the website URL to the
00:08:52 00:08:55 specific product page or a collection
00:08:54 00:08:57 Paige later on when you're creating the
00:08:55 00:08:59 app itself so you don't really have to
00:08:57 00:09:00 kind of do that over here but go ahead
00:08:59 00:09:02 and click continue once you click
00:09:00 00:09:04 continue we're gonna be taken to this
00:09:02 00:09:05 specific page right here normally I like
00:09:04 00:09:07 to go ahead and just give the campaign
00:09:05 00:09:09 the specific name of the product along
00:09:07 00:09:11 with the terms search and skag so for
00:09:09 00:09:12 instance in this example we're gonna
00:09:11 00:09:14 pretend that we're trying to sell a
00:09:12 00:09:16 printer so what we would do is we would
00:09:14 00:09:16 type in printer and then we type in
00:09:16 00:09:19 search
00:09:16 00:09:20 scag just like that once you're done
00:09:19 00:09:21 with that go ahead and scroll down for
00:09:20 00:09:24 networks you can go ahead and uncheck
00:09:21 00:09:25 the display networks usually I don't see
00:09:24 00:09:27 much results coming from the display
00:09:25 00:09:29 networks because it's kind of like a
00:09:27 00:09:31 lower converting section of Google Ads
00:09:29 00:09:32 so I would just rather recommend that
00:09:31 00:09:34 you leave search Network running but
00:09:32 00:09:36 once you have chosen that let's gonna
00:09:34 00:09:37 scroll down to location now for location
00:09:36 00:09:39 of course you want to go ahead and
00:09:37 00:09:41 choose United States because that's
00:09:39 00:09:42 where you'll be advertising so let's go
00:09:41 00:09:43 ahead and do that this is actually a
00:09:42 00:09:45 test ad account which is why it says
00:09:43 00:09:47 another country right there but go and
00:09:45 00:09:49 add United States as the country and
00:09:47 00:09:50 once you do that go ahead and
00:09:49 00:09:53 specifically choose target and scroll
00:09:50 00:09:54 down under the target section where
00:09:53 00:09:56 you'll be changing the first circle to
00:09:54 00:09:58 the second one which says people in are
00:09:56 00:10:01 regularly in your targeted location so
00:09:58 00:10:02 we want only those people living in the
00:10:01 00:10:04 United States once you have done that
00:10:02 00:10:06 let's go and scroll down to the specific
00:10:04 00:10:08 budget you want to leave everything else
00:10:06 00:10:10 as it is now for budget of course you
00:10:08 00:10:11 want to choose a specific budget which
00:10:10 00:10:13 you're comfortable with I don't
00:10:11 00:10:15 recommend anything below $25 a day
00:10:13 00:10:17 the more you have for a search campaign
00:10:15 00:10:18 the better it is and usually it will
00:10:17 00:10:20 take quite some time for the search
00:10:18 00:10:22 campaign to really stabilize maybe a
00:10:20 00:10:24 week or two weeks or even three weeks so
00:10:22 00:10:26 in this case we would let's say for
00:10:24 00:10:28 example just do $25 once you have done
00:10:26 00:10:29 that scroll down to bidding now for
00:10:28 00:10:31 bidding you can do whatever option you
00:10:29 00:10:33 like I already have a lot of videos on
00:10:31 00:10:34 setting up a search campaign you can
00:10:33 00:10:36 watch my other videos I'll leave the
00:10:34 00:10:38 link in the description below but in
00:10:36 00:10:40 this case we're just gonna pretend that
00:10:38 00:10:42 we want to do manual CPC for the printer
00:10:40 00:10:45 product so go ahead and choose manual
00:10:42 00:10:47 CPC uncheck enhance CPC and let's scroll
00:10:45 00:10:48 down now slightly extensions call-out
00:10:47 00:10:50 extensions you want to have both of
00:10:48 00:10:51 these set up and again I highly
00:10:50 00:10:53 recommend you watch some of my other
00:10:51 00:10:55 videos on how to set these specific ones
00:10:53 00:10:57 up because these are very very important
00:10:55 00:10:58 to set up especially with search
00:10:57 00:11:00 campaigns because the bigger your ad
00:10:58 00:11:02 looks when somebody searches for a
00:11:00 00:11:03 product the higher that your chances of
00:11:02 00:11:04 actually selling something so it's
00:11:03 00:11:06 really important that you make your ad
00:11:04 00:11:07 look big and one of the easiest ways to
00:11:06 00:11:09 have that done is by
00:11:07 00:11:11 just adding saddling extensions as well
00:11:09 00:11:13 as collar extension but once you have
00:11:11 00:11:14 done that on this specific page is where
00:11:13 00:11:16 we go ahead and start putting the
00:11:14 00:11:18 specific keywords which we will be using
00:11:16 00:11:19 within our scag campaign now I'm not
00:11:18 00:11:21 going to be going over the keyword
00:11:19 00:11:23 research in this specific video because
00:11:21 00:11:24 I've already made that video before so
00:11:23 00:11:26 you want to again go ahead and check out
00:11:24 00:11:28 my other video but let's say for example
00:11:26 00:11:30 for the printer we want to go ahead and
00:11:28 00:11:31 use this the keyword printer now here's
00:11:30 00:11:33 what you would do for the ad group name
00:11:31 00:11:34 go ahead and just give it the name
00:11:33 00:11:36 whatever keyword do you want to use so
00:11:34 00:11:37 in this case we would do printer the
00:11:36 00:11:40 default bid again you want to do
00:11:37 00:11:42 research into the bids as to what bid is
00:11:40 00:11:44 ideal for your given product in this
00:11:42 00:11:46 case we're gonna say 0.50 cents is ideal
00:11:44 00:11:48 for the printer product now once that's
00:11:46 00:11:50 done we're gonna go ahead and enter the
00:11:48 00:11:52 specific keywords that we will be using
00:11:50 00:11:53 for our scag campaign and there are
00:11:52 00:11:56 different ways to go about doing this
00:11:53 00:11:58 the first way is simply just using exact
00:11:56 00:11:59 match now exact match is just done with
00:11:58 00:12:01 brackets just like this one so for
00:11:59 00:12:02 example we will just do printer in
00:12:01 00:12:04 brackets and what this means is that
00:12:02 00:12:06 we're gonna only be ranking when
00:12:04 00:12:08 somebody taps in the keyword printer the
00:12:06 00:12:10 second way to run a Scaggs campaign is
00:12:08 00:12:12 to have other specific match types going
00:12:10 00:12:13 on in there as well so another match
00:12:12 00:12:15 type would be the broad match modifier
00:12:13 00:12:17 now for the broad match modifier you
00:12:15 00:12:18 would just do the plus sign and then you
00:12:17 00:12:21 would type in the specific keyword and
00:12:18 00:12:22 another one would be phrase match so for
00:12:21 00:12:24 this one you would do it in quotes and
00:12:22 00:12:26 that simply yet so I personally do all
00:12:24 00:12:27 three of these in a Skaggs campaign just
00:12:26 00:12:29 because I want to kind of give my
00:12:27 00:12:31 camping a little bit more room instead
00:12:29 00:12:33 of just doing exact match and limiting
00:12:31 00:12:34 itself to just that given keyword
00:12:33 00:12:37 because again as I already mentioned
00:12:34 00:12:38 earlier your keyword can die at any time
00:12:37 00:12:40 and when it dies out you will simply
00:12:38 00:12:42 have a bad Skaggs campaign which is not
00:12:40 00:12:44 getting moon in sales and that's not
00:12:42 00:12:45 something we want so in this case I
00:12:44 00:12:47 highly recommend that you set it up this
00:12:45 00:12:49 way to really get the best bang for your
00:12:47 00:12:51 buck when it comes to a Skaggs campaign
00:12:49 00:12:52 now once you have done that and once
00:12:51 00:12:54 you've set up multiple different ad
00:12:52 00:12:56 groups targeting different keywords for
00:12:54 00:12:58 example another ad group that I could
00:12:56 00:12:59 create and target within this campaign
00:12:58 00:13:01 would be the for the keyword wireless
00:12:59 00:13:03 printer so we would do wireless printer
00:13:01 00:13:05 again set a specific bit and I would do
00:13:03 00:13:07 the same thing I did before so wireless
00:13:05 00:13:10 printer and I would do it in quotes as
00:13:07 00:13:12 well so wireless printer and so forth so
00:13:10 00:13:13 you guys get the idea but you want to do
00:13:12 00:13:16 this and have maybe three to five
00:13:13 00:13:18 different ad groups targeting a single
00:13:16 00:13:19 keyword each related to the specific
00:13:18 00:13:21 product now the beauty about Google
00:13:19 00:13:22 search ads is that you
00:13:21 00:13:24 gonna have a different add for each
00:13:22 00:13:26 given ad group that means you will be
00:13:24 00:13:28 incorporating the keyword printer and
00:13:26 00:13:29 ads for this specific ad group and for
00:13:28 00:13:31 ads for this specific ad group you would
00:13:29 00:13:33 be incorporating the keyword wireless
00:13:31 00:13:35 printer and so forth and that's really
00:13:33 00:13:37 important again as I mentioned to have a
00:13:35 00:13:39 relevant ad but once you've done that
00:13:37 00:13:41 let's gonna continue on to the next page
00:13:39 00:13:43 on this page is where you'll actually be
00:13:41 00:13:45 creating the specific ad now here is
00:13:43 00:13:47 where you'll enter the specific URL for
00:13:45 00:13:49 your website for the product itself or
00:13:47 00:13:50 the collection page and this is where
00:13:49 00:13:52 you'll start incorporating those
00:13:50 00:13:54 specific keywords which you already
00:13:52 00:13:56 chose for each ad group so in this case
00:13:54 00:13:58 for wireless printer I would make sure
00:13:56 00:14:00 that our have the keyword wireless
00:13:58 00:14:02 printer somewhere within this ad group
00:14:00 00:14:04 mentions preferably in the headlines as
00:14:02 00:14:06 well as the descriptions now for this
00:14:04 00:14:07 one the first ad group it's not ideal to
00:14:06 00:14:09 have the keyword of wireless printer
00:14:07 00:14:11 because we're targeting the key word
00:14:09 00:14:13 printer here so you want to at least
00:14:11 00:14:15 have the keyword printer everywhere in
00:14:13 00:14:16 the headlines as well as the description
00:14:15 00:14:19 now I don't mean over do it and have it
00:14:16 00:14:21 early as every single word out there but
00:14:19 00:14:22 I do mean all these incorporated once
00:14:21 00:14:24 within the headlines instead of having
00:14:22 00:14:25 it within all three maybe just have it
00:14:24 00:14:27 in one headline and from description
00:14:25 00:14:29 maybe incorporate it once as well in the
00:14:27 00:14:31 description one or either is description
00:14:29 00:14:33 two but that's really gonna get help get
00:14:31 00:14:35 your ad really relevant to what people
00:14:33 00:14:37 are searching and that is what will get
00:14:35 00:14:39 you to have a successful scag campaign
00:14:37 00:14:41 but this is kind of how did it
00:14:39 00:14:42 specifically launch a Scaggs campaign
00:14:41 00:14:44 and run those Google search ads
00:14:42 00:14:46 profitably if you found any type of
00:14:44 00:14:47 value in this video smash the like
00:14:46 00:14:51 button and smash that subscribe button
00:14:47 00:14:51 and I'll see you guys next time