Google Search ADs Tutorial For Shopify Dropshipping | Step By Step
Published on: December 6 2022 by Shri Kanase
Google Search ADs Tutorial For Shopify Dropshipping | Step By Step
Table of Contents
Google Search ADs Tutorial For Shopify Dropshipping | Step By Step
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | you're what is going on everybody shriek |
| 00:00:02 | 00:00:07 | Inasa here so the Google search ads |
| 00:00:03 | 00:00:09 | tutorial specifically for Scaggs now if |
| 00:00:07 | 00:00:11 | you're not really sure what Scaggs even |
| 00:00:09 | 00:00:12 | mean by the end of this video not only |
| 00:00:11 | 00:00:15 | are you gonna know what a scag is but |
| 00:00:12 | 00:00:16 | also how to actually create one and run |
| 00:00:15 | 00:00:18 | one successfully now I personally |
| 00:00:16 | 00:00:21 | believe that search ads are some of the |
| 00:00:18 | 00:00:22 | most overlooked ads out there simply |
| 00:00:21 | 00:00:24 | because there are a little bit more |
| 00:00:22 | 00:00:26 | complicated than the normal google |
| 00:00:24 | 00:00:28 | shopping at and with search ads it is |
| 00:00:26 | 00:00:29 | definitely true that it requires a |
| 00:00:28 | 00:00:31 | little bit of more work than shopping |
| 00:00:29 | 00:00:33 | ads but one thing I've personally |
| 00:00:31 | 00:00:34 | notiked in my own experience with search |
| 00:00:33 | 00:00:36 | ads is that there are much more |
| 00:00:34 | 00:00:38 | consistent long-term sure them it takes |
| 00:00:36 | 00:00:40 | a lot of extra days and a lot of extra |
| 00:00:38 | 00:00:42 | effort in the beginning to actually get |
| 00:00:40 | 00:00:43 | to work but once you kind of get the |
| 00:00:42 | 00:00:45 | hang of it and actually know how to |
| 00:00:43 | 00:00:47 | after my search ads and know how to |
| 00:00:45 | 00:00:49 | actually run them then they can be |
| 00:00:47 | 00:00:51 | long-term profit generators but that |
| 00:00:49 | 00:00:53 | does not mean that you should completely |
| 00:00:51 | 00:00:55 | just give up on shopping ads or Facebook |
| 00:00:53 | 00:00:57 | ads and just jump onto search as in fact |
| 00:00:55 | 00:00:59 | I personally believe that 20 percent of |
| 00:00:57 | 00:01:00 | your sales shouldn't be coming from |
| 00:00:59 | 00:01:02 | search ads while 80 percent still comes |
| 00:01:00 | 00:01:04 | from shopping yet or maybe if you want |
| 00:01:02 | 00:01:05 | to do Facebook or something else but in |
| 00:01:04 | 00:01:07 | this video I'm gonna be going over a |
| 00:01:05 | 00:01:09 | specific type of search ad campaign |
| 00:01:07 | 00:01:11 | which is known as a scag and also how to |
| 00:01:09 | 00:01:13 | create one so without wasting any more |
| 00:01:11 | 00:01:15 | time let's jump right into it so the |
| 00:01:13 | 00:01:17 | Google search ads tutorial now the first |
| 00:01:15 | 00:01:19 | thing you'll have to do in order to even |
| 00:01:17 | 00:01:21 | understand what I'm about to go over is |
| 00:01:19 | 00:01:22 | destroy that like button down below |
| 00:01:21 | 00:01:24 | it'll take just two quick seconds and |
| 00:01:22 | 00:01:26 | I'll really appreciate okay hopefully |
| 00:01:24 | 00:01:29 | I've done that but let's start toking |
| 00:01:26 | 00:01:31 | about exactly what a scag is now this is |
| 00:01:29 | 00:01:33 | kind of a acronym for something bigger |
| 00:01:31 | 00:01:35 | but this specific term in general really |
| 00:01:33 | 00:01:37 | confuses a lot of people and you want to |
| 00:01:35 | 00:01:40 | think of a scag as simply a single |
| 00:01:37 | 00:01:42 | keyword ad group now what exactly is a |
| 00:01:40 | 00:01:43 | single keyword ad group for those people |
| 00:01:42 | 00:01:45 | who use Facebook let's go ahead and kind |
| 00:01:43 | 00:01:47 | of compare this to Facebook with |
| 00:01:45 | 00:01:49 | Facebook ads when you create one |
| 00:01:47 | 00:01:52 | specific campaign and you have several |
| 00:01:49 | 00:01:53 | ad sets within that campaign each ad set |
| 00:01:52 | 00:01:55 | will usually have a type of audience |
| 00:01:53 | 00:01:57 | within that because with every asset out |
| 00:01:55 | 00:01:59 | there you need to target an audience in |
| 00:01:57 | 00:02:00 | order to get the Facebook ads to show to |
| 00:01:59 | 00:02:03 | that given audience |
| 00:02:00 | 00:02:05 | so think of a scag as simply a one ad |
| 00:02:03 | 00:02:07 | set with only one audience know multiple |
| 00:02:05 | 00:02:09 | audiences know stacked interests etc |
| 00:02:07 | 00:02:11 | only one single audience and that's |
| 00:02:09 | 00:02:12 | exactly what a scag is inside of one |
| 00:02:11 | 00:02:14 | specific Google |
| 00:02:12 | 00:02:16 | search campaign you will have multiple |
| 00:02:14 | 00:02:18 | different ad groups but each ad group |
| 00:02:16 | 00:02:20 | will only be targeting one specific |
| 00:02:18 | 00:02:22 | keyword as you guys can see here I've |
| 00:02:20 | 00:02:23 | kind of laid it out specifically one |
| 00:02:22 | 00:02:25 | campaign and inside that one campaign |
| 00:02:23 | 00:02:27 | multiple ad groups and when it's had |
| 00:02:25 | 00:02:29 | those multiple ad groups one keyword per |
| 00:02:27 | 00:02:31 | ad group and there are a lot of benefits |
| 00:02:29 | 00:02:33 | to this as well as the downfalls to this |
| 00:02:31 | 00:02:35 | which I'll be going over very soon but |
| 00:02:33 | 00:02:38 | the main reason why a scag is so good is |
| 00:02:35 | 00:02:40 | because it directly impacts a specific |
| 00:02:38 | 00:02:42 | metric within Google ads which really |
| 00:02:40 | 00:02:44 | determines a lot of things for your camp |
| 00:02:42 | 00:02:45 | it's a number one metric that you want |
| 00:02:44 | 00:02:47 | to kind of be keeping track of |
| 00:02:45 | 00:02:49 | especially with search ads is the |
| 00:02:47 | 00:02:51 | Quality Score and with the scag this |
| 00:02:49 | 00:02:53 | Quality Score is really easy to maintain |
| 00:02:51 | 00:02:55 | simply because the specific things that |
| 00:02:53 | 00:02:57 | you do with the scag campaign will |
| 00:02:55 | 00:02:59 | directly benefit the Quality Score but |
| 00:02:57 | 00:03:01 | if we look at this specific chart right |
| 00:02:59 | 00:03:02 | here which I found online you guys will |
| 00:03:01 | 00:03:04 | see that on the y-axis this is the cost |
| 00:03:02 | 00:03:06 | per conversion meaning how much you're |
| 00:03:04 | 00:03:08 | spending money to get a sale and the |
| 00:03:06 | 00:03:11 | x-axis over here is the quality score |
| 00:03:08 | 00:03:13 | with Google ads in general as your |
| 00:03:11 | 00:03:15 | quality score increases your class per |
| 00:03:13 | 00:03:17 | conversion will usually come down and |
| 00:03:15 | 00:03:19 | that's exactly what we want if you want |
| 00:03:17 | 00:03:21 | to be profitable long term and the |
| 00:03:19 | 00:03:23 | beauty about a scag campaign is that it |
| 00:03:21 | 00:03:24 | actually helps achieve this goal but |
| 00:03:23 | 00:03:26 | enough about toking up about the |
| 00:03:24 | 00:03:28 | specifics of a scag let's try to |
| 00:03:26 | 00:03:30 | understand the benefits of a scag and |
| 00:03:28 | 00:03:32 | how it can actually benefit you to kind |
| 00:03:30 | 00:03:33 | of include a scag with your other |
| 00:03:32 | 00:03:35 | shopping ads or just with your other |
| 00:03:33 | 00:03:37 | search ads in general so the specific |
| 00:03:35 | 00:03:39 | benefits the number one benefit is that |
| 00:03:37 | 00:03:40 | there's more control with the scag now |
| 00:03:39 | 00:03:42 | this is kind of similar with Facebook |
| 00:03:40 | 00:03:44 | guys if you stack multiple different |
| 00:03:42 | 00:03:45 | interests within that ad said pretty |
| 00:03:44 | 00:03:47 | soon you're not gonna know exactly which |
| 00:03:45 | 00:03:49 | interest is getting new sales what |
| 00:03:47 | 00:03:51 | audience within what interests is the |
| 00:03:49 | 00:03:53 | one buying your product so that's gonna |
| 00:03:51 | 00:03:55 | lead to a lot of confusion and you're |
| 00:03:53 | 00:03:58 | gonna be lacking control the same is |
| 00:03:55 | 00:03:59 | true for Google search ads normally if |
| 00:03:58 | 00:04:01 | you have multiple keywords within each |
| 00:03:59 | 00:04:03 | ad group it's gonna really lead to a lot |
| 00:04:01 | 00:04:06 | of confusion for not only for the Google |
| 00:04:03 | 00:04:07 | algorithm but also for you and our main |
| 00:04:06 | 00:04:10 | goal with a scag is to kind of lower the |
| 00:04:07 | 00:04:12 | confusion that google's algorithm is |
| 00:04:10 | 00:04:14 | having because the more confuse you make |
| 00:04:12 | 00:04:16 | Google's algorithm the tougher time it's |
| 00:04:14 | 00:04:17 | gonna have to get you those sales with |
| 00:04:16 | 00:04:19 | the search campaign because again a |
| 00:04:17 | 00:04:21 | search campaign is dependent on a lot of |
| 00:04:19 | 00:04:23 | factors such as the search terms people |
| 00:04:21 | 00:04:25 | are using the type of ad that you have |
| 00:04:23 | 00:04:26 | out there and the overall buying |
| 00:04:25 | 00:04:28 | intentions of the |
| 00:04:26 | 00:04:30 | that is searching for that given product |
| 00:04:28 | 00:04:32 | so a lot of things kind of influence |
| 00:04:30 | 00:04:34 | this algorithm and you want to kind of |
| 00:04:32 | 00:04:35 | lower its confusion which a scag helps |
| 00:04:34 | 00:04:37 | you really really well but in addition |
| 00:04:35 | 00:04:40 | to that you're gonna lower the amount of |
| 00:04:37 | 00:04:41 | ad spend that you are constantly wasting |
| 00:04:40 | 00:04:43 | on unnecessary keywords because and it |
| 00:04:41 | 00:04:45 | doesn't matter whether using search ads |
| 00:04:43 | 00:04:46 | or shopping at you already know that |
| 00:04:45 | 00:04:48 | you're going to be ranking for a lot of |
| 00:04:46 | 00:04:50 | useless keywords and sometimes these |
| 00:04:48 | 00:04:52 | useless keywords have so much popularity |
| 00:04:50 | 00:04:55 | that you end up wasting a lot of money |
| 00:04:52 | 00:04:57 | on them so with the scag this is really |
| 00:04:55 | 00:04:59 | minimized simply because of the specific |
| 00:04:57 | 00:05:01 | directories which you are providing to |
| 00:04:59 | 00:05:03 | the audience so overall it's going to be |
| 00:05:01 | 00:05:05 | spending money on the specific keywords |
| 00:05:03 | 00:05:07 | which actually generate you sales and |
| 00:05:05 | 00:05:08 | when google sees that those specific |
| 00:05:07 | 00:05:10 | keywords are actually generating new |
| 00:05:08 | 00:05:12 | sales it's gonna try to rank you for |
| 00:05:10 | 00:05:14 | those keywords more and more often while |
| 00:05:12 | 00:05:16 | lowering your cost per conversion so |
| 00:05:14 | 00:05:18 | this is kind of like a double win-win |
| 00:05:16 | 00:05:20 | situation for you but in addition to |
| 00:05:18 | 00:05:22 | that the specific audience that the |
| 00:05:20 | 00:05:24 | algorithm is showing your ads to is much |
| 00:05:22 | 00:05:26 | more directed and tray forward meaning |
| 00:05:24 | 00:05:28 | it's the closest resemblance of the |
| 00:05:26 | 00:05:29 | product that you're selling compared to |
| 00:05:28 | 00:05:31 | just launching a normal search ad with a |
| 00:05:29 | 00:05:33 | bunch of different keywords and again |
| 00:05:31 | 00:05:34 | the more you lower Google's confusion |
| 00:05:33 | 00:05:36 | the better it's going to perform and the |
| 00:05:34 | 00:05:38 | more results that is going to get you |
| 00:05:36 | 00:05:39 | but the most important thing of all |
| 00:05:38 | 00:05:41 | which I already kind of mentioned is |
| 00:05:39 | 00:05:43 | that there's going to be a higher ad |
| 00:05:41 | 00:05:45 | relevancy because you're only using one |
| 00:05:43 | 00:05:47 | specific keyword so what happens is when |
| 00:05:45 | 00:05:49 | you're using only one specific keyword |
| 00:05:47 | 00:05:51 | it'll be much easier to incorporate that |
| 00:05:49 | 00:05:53 | keyword within the title of your ad and |
| 00:05:51 | 00:05:55 | also the description of your ad so what |
| 00:05:53 | 00:05:57 | happens then is that this directly |
| 00:05:55 | 00:05:59 | impacts relevancy because you're |
| 00:05:57 | 00:06:00 | directly giving to the people what |
| 00:05:59 | 00:06:02 | they're searching and your keywords are |
| 00:06:00 | 00:06:04 | matching the people's searches so this |
| 00:06:02 | 00:06:05 | is really a good thing in Google's eyes |
| 00:06:04 | 00:06:07 | and what's that's gonna do is that it's |
| 00:06:05 | 00:06:09 | gonna increase your quality score over |
| 00:06:07 | 00:06:10 | time as you can see and obviously you |
| 00:06:09 | 00:06:11 | already know by now that a higher |
| 00:06:10 | 00:06:13 | quality score is going to lead to a |
| 00:06:11 | 00:06:16 | lower cost per acquisition which is |
| 00:06:13 | 00:06:17 | exactly what you want but of course with |
| 00:06:16 | 00:06:19 | all the good things out there there's |
| 00:06:17 | 00:06:21 | some bad things associated with it and |
| 00:06:19 | 00:06:23 | the same is true for scag so here are |
| 00:06:21 | 00:06:24 | some of the fallbacks with Scaggs |
| 00:06:23 | 00:06:27 | fallback number one is that there's |
| 00:06:24 | 00:06:28 | lower room to scale simply because when |
| 00:06:27 | 00:06:30 | people stop searching for the main |
| 00:06:28 | 00:06:32 | keyword which you're ranking for your |
| 00:06:30 | 00:06:34 | scag or your search campaign basically |
| 00:06:32 | 00:06:36 | is just gonna die off so in that case |
| 00:06:34 | 00:06:38 | you will really have trouble scaling the |
| 00:06:36 | 00:06:40 | product unless you can find more |
| 00:06:38 | 00:06:40 | specific keywords which you then can |
| 00:06:40 | 00:06:42 | create |
| 00:06:40 | 00:06:43 | Scaggs for and and that use of that |
| 00:06:42 | 00:06:45 | after a while you're gonna notike that |
| 00:06:43 | 00:06:47 | you have so many different ad groups to |
| 00:06:45 | 00:06:49 | handle just because you have different |
| 00:06:47 | 00:06:51 | keywords for that given product and it |
| 00:06:49 | 00:06:52 | could become really a pain for you and |
| 00:06:51 | 00:06:54 | if you're already kind of a messy person |
| 00:06:52 | 00:06:56 | this may become hard for you to kind of |
| 00:06:54 | 00:06:58 | know exactly what is working and what is |
| 00:06:56 | 00:07:00 | not working so that's another fallback |
| 00:06:58 | 00:07:02 | would Scaggs another one is that |
| 00:07:00 | 00:07:04 | specifically you need it to have a |
| 00:07:02 | 00:07:06 | little bit of data beforehand now what |
| 00:07:04 | 00:07:08 | do I mean that it's exactly well if you |
| 00:07:06 | 00:07:10 | have previous shopping as data it's much |
| 00:07:08 | 00:07:12 | much better and actually recommend you |
| 00:07:10 | 00:07:14 | have data with shopping as before you |
| 00:07:12 | 00:07:16 | create a scag campaign simply because |
| 00:07:14 | 00:07:17 | then you know what key word is already |
| 00:07:16 | 00:07:19 | getting new sales you can simply copy |
| 00:07:17 | 00:07:21 | that and use that for your scat campaign |
| 00:07:19 | 00:07:22 | but just using the keyword is not enough |
| 00:07:21 | 00:07:24 | sometimes you'll notike that this |
| 00:07:22 | 00:07:26 | keyword you're using it's actually the |
| 00:07:24 | 00:07:28 | wrong key word meaning you're not really |
| 00:07:26 | 00:07:30 | getting any sales for that with the |
| 00:07:28 | 00:07:31 | search campaign and the specific other |
| 00:07:30 | 00:07:33 | search results that are showing up for |
| 00:07:31 | 00:07:35 | that specific keyword are not really |
| 00:07:33 | 00:07:36 | matching what you're trying to sell so |
| 00:07:35 | 00:07:38 | that's gonna lead to a lot of issues |
| 00:07:36 | 00:07:39 | with and relevancy and that's gonna |
| 00:07:38 | 00:07:41 | affect your quality score which is gonna |
| 00:07:39 | 00:07:43 | make your cost per conversion just |
| 00:07:41 | 00:07:45 | skyrocket but the most important and |
| 00:07:43 | 00:07:46 | biggest fallback that I personally |
| 00:07:45 | 00:07:48 | believe there is with the scat campaign |
| 00:07:46 | 00:07:50 | is that there could be some kind of |
| 00:07:48 | 00:07:52 | inconsistency simply because as I |
| 00:07:50 | 00:07:54 | mentioned already there's lower room to |
| 00:07:52 | 00:07:55 | scale and if people start kind of not |
| 00:07:54 | 00:07:57 | searching for your given product |
| 00:07:55 | 00:07:59 | especially if it's like a seasonal |
| 00:07:57 | 00:08:00 | product like air conditioner then you're |
| 00:07:59 | 00:08:02 | gonna be notiking a lot of |
| 00:08:00 | 00:08:03 | inconsistencies meaning one day you |
| 00:08:02 | 00:08:05 | could get a lot of sales the next day |
| 00:08:03 | 00:08:07 | you'll get barely any sales so that's |
| 00:08:05 | 00:08:09 | why I recommend you don't just have a |
| 00:08:07 | 00:08:11 | scag running on your ad account you have |
| 00:08:09 | 00:08:12 | other campus running as well but now |
| 00:08:11 | 00:08:14 | that we've kind of got all of those |
| 00:08:12 | 00:08:16 | things inside let's find out exactly how |
| 00:08:14 | 00:08:18 | to launch a scat campaign and in order |
| 00:08:16 | 00:08:19 | to do this I'm gonna be taking you guys |
| 00:08:18 | 00:08:21 | over to a Google ad account that I have |
| 00:08:19 | 00:08:23 | here and we're gonna be directly looking |
| 00:08:21 | 00:08:25 | at how to create a specific scat |
| 00:08:23 | 00:08:26 | campaign so the first thing you want to |
| 00:08:25 | 00:08:28 | do is you want to go ahead and click on |
| 00:08:26 | 00:08:29 | the plus button right here because |
| 00:08:28 | 00:08:31 | that's exactly how you create a normal |
| 00:08:29 | 00:08:34 | search campaign go ahead and click on |
| 00:08:31 | 00:08:35 | new campaign and from there we're gonna |
| 00:08:34 | 00:08:37 | go ahead and click on sales because we |
| 00:08:35 | 00:08:38 | want to get sales once you get to this |
| 00:08:37 | 00:08:40 | specific section you want to go ahead |
| 00:08:38 | 00:08:42 | and click on search and from search you |
| 00:08:40 | 00:08:44 | want to come down to website visits now |
| 00:08:42 | 00:08:46 | once you choose a website visits you can |
| 00:08:44 | 00:08:48 | either go ahead and enter your website's |
| 00:08:46 | 00:08:50 | URL over here or you can wait and not |
| 00:08:48 | 00:08:52 | enter anything here because you're gonna |
| 00:08:50 | 00:08:54 | be inserting the website URL to the |
| 00:08:52 | 00:08:55 | specific product page or a collection |
| 00:08:54 | 00:08:57 | Paige later on when you're creating the |
| 00:08:55 | 00:08:59 | app itself so you don't really have to |
| 00:08:57 | 00:09:00 | kind of do that over here but go ahead |
| 00:08:59 | 00:09:02 | and click continue once you click |
| 00:09:00 | 00:09:04 | continue we're gonna be taken to this |
| 00:09:02 | 00:09:05 | specific page right here normally I like |
| 00:09:04 | 00:09:07 | to go ahead and just give the campaign |
| 00:09:05 | 00:09:09 | the specific name of the product along |
| 00:09:07 | 00:09:11 | with the terms search and skag so for |
| 00:09:09 | 00:09:12 | instance in this example we're gonna |
| 00:09:11 | 00:09:14 | pretend that we're trying to sell a |
| 00:09:12 | 00:09:16 | printer so what we would do is we would |
| 00:09:14 | 00:09:16 | type in printer and then we type in |
| 00:09:16 | 00:09:19 | search |
| 00:09:16 | 00:09:20 | scag just like that once you're done |
| 00:09:19 | 00:09:21 | with that go ahead and scroll down for |
| 00:09:20 | 00:09:24 | networks you can go ahead and uncheck |
| 00:09:21 | 00:09:25 | the display networks usually I don't see |
| 00:09:24 | 00:09:27 | much results coming from the display |
| 00:09:25 | 00:09:29 | networks because it's kind of like a |
| 00:09:27 | 00:09:31 | lower converting section of Google Ads |
| 00:09:29 | 00:09:32 | so I would just rather recommend that |
| 00:09:31 | 00:09:34 | you leave search Network running but |
| 00:09:32 | 00:09:36 | once you have chosen that let's gonna |
| 00:09:34 | 00:09:37 | scroll down to location now for location |
| 00:09:36 | 00:09:39 | of course you want to go ahead and |
| 00:09:37 | 00:09:41 | choose United States because that's |
| 00:09:39 | 00:09:42 | where you'll be advertising so let's go |
| 00:09:41 | 00:09:43 | ahead and do that this is actually a |
| 00:09:42 | 00:09:45 | test ad account which is why it says |
| 00:09:43 | 00:09:47 | another country right there but go and |
| 00:09:45 | 00:09:49 | add United States as the country and |
| 00:09:47 | 00:09:50 | once you do that go ahead and |
| 00:09:49 | 00:09:53 | specifically choose target and scroll |
| 00:09:50 | 00:09:54 | down under the target section where |
| 00:09:53 | 00:09:56 | you'll be changing the first circle to |
| 00:09:54 | 00:09:58 | the second one which says people in are |
| 00:09:56 | 00:10:01 | regularly in your targeted location so |
| 00:09:58 | 00:10:02 | we want only those people living in the |
| 00:10:01 | 00:10:04 | United States once you have done that |
| 00:10:02 | 00:10:06 | let's go and scroll down to the specific |
| 00:10:04 | 00:10:08 | budget you want to leave everything else |
| 00:10:06 | 00:10:10 | as it is now for budget of course you |
| 00:10:08 | 00:10:11 | want to choose a specific budget which |
| 00:10:10 | 00:10:13 | you're comfortable with I don't |
| 00:10:11 | 00:10:15 | recommend anything below $25 a day |
| 00:10:13 | 00:10:17 | the more you have for a search campaign |
| 00:10:15 | 00:10:18 | the better it is and usually it will |
| 00:10:17 | 00:10:20 | take quite some time for the search |
| 00:10:18 | 00:10:22 | campaign to really stabilize maybe a |
| 00:10:20 | 00:10:24 | week or two weeks or even three weeks so |
| 00:10:22 | 00:10:26 | in this case we would let's say for |
| 00:10:24 | 00:10:28 | example just do $25 once you have done |
| 00:10:26 | 00:10:29 | that scroll down to bidding now for |
| 00:10:28 | 00:10:31 | bidding you can do whatever option you |
| 00:10:29 | 00:10:33 | like I already have a lot of videos on |
| 00:10:31 | 00:10:34 | setting up a search campaign you can |
| 00:10:33 | 00:10:36 | watch my other videos I'll leave the |
| 00:10:34 | 00:10:38 | link in the description below but in |
| 00:10:36 | 00:10:40 | this case we're just gonna pretend that |
| 00:10:38 | 00:10:42 | we want to do manual CPC for the printer |
| 00:10:40 | 00:10:45 | product so go ahead and choose manual |
| 00:10:42 | 00:10:47 | CPC uncheck enhance CPC and let's scroll |
| 00:10:45 | 00:10:48 | down now slightly extensions call-out |
| 00:10:47 | 00:10:50 | extensions you want to have both of |
| 00:10:48 | 00:10:51 | these set up and again I highly |
| 00:10:50 | 00:10:53 | recommend you watch some of my other |
| 00:10:51 | 00:10:55 | videos on how to set these specific ones |
| 00:10:53 | 00:10:57 | up because these are very very important |
| 00:10:55 | 00:10:58 | to set up especially with search |
| 00:10:57 | 00:11:00 | campaigns because the bigger your ad |
| 00:10:58 | 00:11:02 | looks when somebody searches for a |
| 00:11:00 | 00:11:03 | product the higher that your chances of |
| 00:11:02 | 00:11:04 | actually selling something so it's |
| 00:11:03 | 00:11:06 | really important that you make your ad |
| 00:11:04 | 00:11:07 | look big and one of the easiest ways to |
| 00:11:06 | 00:11:09 | have that done is by |
| 00:11:07 | 00:11:11 | just adding saddling extensions as well |
| 00:11:09 | 00:11:13 | as collar extension but once you have |
| 00:11:11 | 00:11:14 | done that on this specific page is where |
| 00:11:13 | 00:11:16 | we go ahead and start putting the |
| 00:11:14 | 00:11:18 | specific keywords which we will be using |
| 00:11:16 | 00:11:19 | within our scag campaign now I'm not |
| 00:11:18 | 00:11:21 | going to be going over the keyword |
| 00:11:19 | 00:11:23 | research in this specific video because |
| 00:11:21 | 00:11:24 | I've already made that video before so |
| 00:11:23 | 00:11:26 | you want to again go ahead and check out |
| 00:11:24 | 00:11:28 | my other video but let's say for example |
| 00:11:26 | 00:11:30 | for the printer we want to go ahead and |
| 00:11:28 | 00:11:31 | use this the keyword printer now here's |
| 00:11:30 | 00:11:33 | what you would do for the ad group name |
| 00:11:31 | 00:11:34 | go ahead and just give it the name |
| 00:11:33 | 00:11:36 | whatever keyword do you want to use so |
| 00:11:34 | 00:11:37 | in this case we would do printer the |
| 00:11:36 | 00:11:40 | default bid again you want to do |
| 00:11:37 | 00:11:42 | research into the bids as to what bid is |
| 00:11:40 | 00:11:44 | ideal for your given product in this |
| 00:11:42 | 00:11:46 | case we're gonna say 0.50 cents is ideal |
| 00:11:44 | 00:11:48 | for the printer product now once that's |
| 00:11:46 | 00:11:50 | done we're gonna go ahead and enter the |
| 00:11:48 | 00:11:52 | specific keywords that we will be using |
| 00:11:50 | 00:11:53 | for our scag campaign and there are |
| 00:11:52 | 00:11:56 | different ways to go about doing this |
| 00:11:53 | 00:11:58 | the first way is simply just using exact |
| 00:11:56 | 00:11:59 | match now exact match is just done with |
| 00:11:58 | 00:12:01 | brackets just like this one so for |
| 00:11:59 | 00:12:02 | example we will just do printer in |
| 00:12:01 | 00:12:04 | brackets and what this means is that |
| 00:12:02 | 00:12:06 | we're gonna only be ranking when |
| 00:12:04 | 00:12:08 | somebody taps in the keyword printer the |
| 00:12:06 | 00:12:10 | second way to run a Scaggs campaign is |
| 00:12:08 | 00:12:12 | to have other specific match types going |
| 00:12:10 | 00:12:13 | on in there as well so another match |
| 00:12:12 | 00:12:15 | type would be the broad match modifier |
| 00:12:13 | 00:12:17 | now for the broad match modifier you |
| 00:12:15 | 00:12:18 | would just do the plus sign and then you |
| 00:12:17 | 00:12:21 | would type in the specific keyword and |
| 00:12:18 | 00:12:22 | another one would be phrase match so for |
| 00:12:21 | 00:12:24 | this one you would do it in quotes and |
| 00:12:22 | 00:12:26 | that simply yet so I personally do all |
| 00:12:24 | 00:12:27 | three of these in a Skaggs campaign just |
| 00:12:26 | 00:12:29 | because I want to kind of give my |
| 00:12:27 | 00:12:31 | camping a little bit more room instead |
| 00:12:29 | 00:12:33 | of just doing exact match and limiting |
| 00:12:31 | 00:12:34 | itself to just that given keyword |
| 00:12:33 | 00:12:37 | because again as I already mentioned |
| 00:12:34 | 00:12:38 | earlier your keyword can die at any time |
| 00:12:37 | 00:12:40 | and when it dies out you will simply |
| 00:12:38 | 00:12:42 | have a bad Skaggs campaign which is not |
| 00:12:40 | 00:12:44 | getting moon in sales and that's not |
| 00:12:42 | 00:12:45 | something we want so in this case I |
| 00:12:44 | 00:12:47 | highly recommend that you set it up this |
| 00:12:45 | 00:12:49 | way to really get the best bang for your |
| 00:12:47 | 00:12:51 | buck when it comes to a Skaggs campaign |
| 00:12:49 | 00:12:52 | now once you have done that and once |
| 00:12:51 | 00:12:54 | you've set up multiple different ad |
| 00:12:52 | 00:12:56 | groups targeting different keywords for |
| 00:12:54 | 00:12:58 | example another ad group that I could |
| 00:12:56 | 00:12:59 | create and target within this campaign |
| 00:12:58 | 00:13:01 | would be the for the keyword wireless |
| 00:12:59 | 00:13:03 | printer so we would do wireless printer |
| 00:13:01 | 00:13:05 | again set a specific bit and I would do |
| 00:13:03 | 00:13:07 | the same thing I did before so wireless |
| 00:13:05 | 00:13:10 | printer and I would do it in quotes as |
| 00:13:07 | 00:13:12 | well so wireless printer and so forth so |
| 00:13:10 | 00:13:13 | you guys get the idea but you want to do |
| 00:13:12 | 00:13:16 | this and have maybe three to five |
| 00:13:13 | 00:13:18 | different ad groups targeting a single |
| 00:13:16 | 00:13:19 | keyword each related to the specific |
| 00:13:18 | 00:13:21 | product now the beauty about Google |
| 00:13:19 | 00:13:22 | search ads is that you |
| 00:13:21 | 00:13:24 | gonna have a different add for each |
| 00:13:22 | 00:13:26 | given ad group that means you will be |
| 00:13:24 | 00:13:28 | incorporating the keyword printer and |
| 00:13:26 | 00:13:29 | ads for this specific ad group and for |
| 00:13:28 | 00:13:31 | ads for this specific ad group you would |
| 00:13:29 | 00:13:33 | be incorporating the keyword wireless |
| 00:13:31 | 00:13:35 | printer and so forth and that's really |
| 00:13:33 | 00:13:37 | important again as I mentioned to have a |
| 00:13:35 | 00:13:39 | relevant ad but once you've done that |
| 00:13:37 | 00:13:41 | let's gonna continue on to the next page |
| 00:13:39 | 00:13:43 | on this page is where you'll actually be |
| 00:13:41 | 00:13:45 | creating the specific ad now here is |
| 00:13:43 | 00:13:47 | where you'll enter the specific URL for |
| 00:13:45 | 00:13:49 | your website for the product itself or |
| 00:13:47 | 00:13:50 | the collection page and this is where |
| 00:13:49 | 00:13:52 | you'll start incorporating those |
| 00:13:50 | 00:13:54 | specific keywords which you already |
| 00:13:52 | 00:13:56 | chose for each ad group so in this case |
| 00:13:54 | 00:13:58 | for wireless printer I would make sure |
| 00:13:56 | 00:14:00 | that our have the keyword wireless |
| 00:13:58 | 00:14:02 | printer somewhere within this ad group |
| 00:14:00 | 00:14:04 | mentions preferably in the headlines as |
| 00:14:02 | 00:14:06 | well as the descriptions now for this |
| 00:14:04 | 00:14:07 | one the first ad group it's not ideal to |
| 00:14:06 | 00:14:09 | have the keyword of wireless printer |
| 00:14:07 | 00:14:11 | because we're targeting the key word |
| 00:14:09 | 00:14:13 | printer here so you want to at least |
| 00:14:11 | 00:14:15 | have the keyword printer everywhere in |
| 00:14:13 | 00:14:16 | the headlines as well as the description |
| 00:14:15 | 00:14:19 | now I don't mean over do it and have it |
| 00:14:16 | 00:14:21 | early as every single word out there but |
| 00:14:19 | 00:14:22 | I do mean all these incorporated once |
| 00:14:21 | 00:14:24 | within the headlines instead of having |
| 00:14:22 | 00:14:25 | it within all three maybe just have it |
| 00:14:24 | 00:14:27 | in one headline and from description |
| 00:14:25 | 00:14:29 | maybe incorporate it once as well in the |
| 00:14:27 | 00:14:31 | description one or either is description |
| 00:14:29 | 00:14:33 | two but that's really gonna get help get |
| 00:14:31 | 00:14:35 | your ad really relevant to what people |
| 00:14:33 | 00:14:37 | are searching and that is what will get |
| 00:14:35 | 00:14:39 | you to have a successful scag campaign |
| 00:14:37 | 00:14:41 | but this is kind of how did it |
| 00:14:39 | 00:14:42 | specifically launch a Scaggs campaign |
| 00:14:41 | 00:14:44 | and run those Google search ads |
| 00:14:42 | 00:14:46 | profitably if you found any type of |
| 00:14:44 | 00:14:47 | value in this video smash the like |
| 00:14:46 | 00:14:51 | button and smash that subscribe button |
| 00:14:47 | 00:14:51 | and I'll see you guys next time |
