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google shopping ads shopify

Published on: January 27 2023 by pipiads

Set Up Google Shopping Ads For Shopify | Complete Step By Step Guide

hello everybody. my name is corbin from zoco marketing. if you have landed on this video, uh, congratulations. uh, if you're watching this video, you are probably either looking at starting ecommerce store or you have one that you are looking to scale with google- um, google shopping ads, um. so today i wanted this video to be very helpful for everybody out there so they didn't have to watch three or four videos and kind of piece together the puzzle on how to get google shopping ad set up. this is going to take you from the very beginning. i'm going to be creating a google merchant center account- step zero- and walk you through every step of the process so that you can set up ads like these. for those who don't know what google shopping ads are, if i look at, like men's shoes over here, if you look on this right hand side, notike how there are text ads which are on this left hand side, but on the right hand side we have google shopping ads, which these pull in images from your product feed and are super helpful and can have a high return on ad spend if you have an e-commerce product. so, like i said, we're gonna be starting from step zero on how to do this. here is everything that we are going to be covering in this video. so we are going to start off. um, what we're going to do is we're going to start off- we're going to set up and verify a google merchant center account. that's going to be the first thing. next, we're going to connect our product feed to merchant center. the third thing we're going to do is connect our merchant sender to our google ads account, and then the final step is we're actually going to set up our first shopping ads campaign. so if you're following along in this video and you don't even have a merchant center account set up, no worries, i'm going to walk you through the entire process and by the end of it, you will have a shopping campaign ready to go, ready to set live and ready to start seeing some results. so let's jump right in. now that we kind of know what we're going to be covering, i'm going to be going right over here to google merchant center and i'm going to hit create account. now, some things i'm going to have to blur out here just for, like, personal information, but, um, you guys kind of get the idea. we're going to go through and create this. i'm going to show you everything that you need to know and it's taking me to set up merchant center. so we're going to hit get started here. and if you don't know what url, i can't, i don't remember url, i was just on. but if you google google merchant center, sign up, obviously you'll get taken to the page that you need to, um, to get started inside of, uh, the merchant center. okay, and here we are, inside of google merchant center. and for those who are wondering, you do need to make a google merchant center in order to start running google shopping ads. there is no way around it and you'll want to to create one anyways. it just makes things a lot easier and puts everything in one place. so we're going to name our business, so we're calling this soco apparel um business country. i am in the united states. that's time zone, mountain standard time. so obviously add the country that you're in and the time zone that you're in and then next it's going to ask you a few questions for 90 of you. um, on my site is going to be the option you're going to want to go for. i've never used google commission or this third party thing. i always just use on my site and then, if you have a local store- which i don't have a local store- you can check it there and, as you can see, you can come back and change these settings anytime. so if you're unsure, i would just go with the top option, and it does have little drop downs or question marks here on what that means. and then tools you use. if you're seeing this video, you're probably on shopify, so you're going to want to click there. and if you want to sign up to get emails about google merchant center, i don't think it's a bad idea. i like to actually see the tips and tricks, i like to stay on top of what's new and what's going on. so- and i do want invitations, new test features, because, same thing, i like to kind of- uh, always be innovating, i guess, so to speak. so once we've collected all those and done all the check boxes and everything, we're gonna hit create account. so you have two different options from here. alright, so from here, you have two different options: you can go to shopify or you can continue to merchant center, and that's what i'm going to be doing for merchant center. now, there are a lot of different ways to create your product feed. the way that i'm showing you is the best way that i have done, that i've seen and all the different options that i've explored. so we're going to be going to straight to google merchant center. okay, and now we are asked with a couple other questions. the first is the for your tax information, your shipping information. these are both optional for now, but once you actually start selling stuff on your store, you're gonna need to set this. so, um, for our website, though, we do need to provide that. so we're gonna go https [Music] wwwzocoapparelcom and we are going to save, and then now it is going to ask to verify our store. you can try with the google analytiks if you already have google analytiks on your account or google tag manager. the tried and true way that i always do is through my server. this may sound complicated, but it's not. i'm going to walk you through exactly how to do it. what we do is we go over here to this code or to click on this button: add an html tag. as you can see, this is asking to: uh, oops, we're going to just click that instead of trying to copy it there. we're going to copy this um tag and it's going to go in the head section right before the body tag in our website, and i'm going to show you exactly where to place this inside of shopify. so don't worry. so we're going to go back over to shopify. we are going to go to themes. i'm going to come over here to actions and we're going to hit edit code and, like i said, don't worry if you haven't edited code before anything. this really isn't editing code, it's copying and pasting something inside of your web browser or inside of your shopify store. and then the next thing is we're going to go to here this theme dot liquid. so click in themeliquid, you're going to locate the head tag, which is right here, so you see that first head tag. you're going to scroll down until you see the second head tag, so you're going to scroll, scroll, scroll, scroll, scroll, scroll and actually you probably want to do a command find, but here's the second head tag right there. but an easier way to do this is if you do command find or control find. if you're in um, uh, on a mac or a windows, do head back flat or bracket backslash head and you'll see there is our what's called our closing head tag. so we're gonna come right in this area. we're gonna go right before this closing head tag, we're gonna hit enter and we're gonna hit um, paste right there and that's everything that you have to do. then save your site and then we go back over to google merchant center and this typically takes a second for the google to crawl that website and to verify it. um, we can try and verify it. we'll see what it says, but we might have to give it a second. so we're going to hit verify now here, and it was verified. so that was real time. i didn't make any cuts there or anything. if it doesn't work, for whatever reason, the first time i would wait a few minutes, maximum about 10 minutes. if not, then try and uh, verify it again and go from there. so now we are going to claim this url. so i'm going to claim the url and there is that, and we have now completed the first step. so, if we go back to our agenda, here we are now. we have set up and verified our google merchant center. so now the next thing that we need to do is connect our product feed to google merchant center and, as i mentioned, there are a couple different ways to do that, but i'm going to show you the best way that i've found, and where did that just take us that, just so we.

Shopify Google Shopping Ads Tutorial | Complete Feed Setup 2022

what's up, guys? this is Jake, and in this video I'm going to be showing you, step-by-step, how you can set up Google shopping ads for your Shopify store. so this video is actually going to be a compilation of a couple of training videos put together in the one. so if you enjoy it and you find that helpful, go ahead and leave the video a thumbs up, subscribe if you're new, and I will see you guys in the next video. alright, guys? so welcome inside the Google Shopping section of the Google ad training. so this video is going to be a basic overview of what Google Shopping is, and now we're going to go ahead and utilize it. so when you're advertising using the Google Shopping ads, one thing that's a lot different than the rest of the Google ads, especially the search ads we've already went over, is that you cannot go out and select keywords in google shopping like you do in Google search. so, as you've already seen, in Google search we can select which keywords we want to show up for. in Google Shopping, we can't do that. so with shopping, what it does is Google shows your ad in the shopping feed based on information from your product listing. so it's kind of similar to SEO, which is search engine optimization, if you're familiar with that. so Google shopping determines when to show your product and the product feed based off of your product title, your product description and things like that. so what we need to do is optimize our product listening to make it more likely to show up for some related search terms. so we're gonna be getting into that in a later video and then, once the campaign is running, we go ahead and optimize it using the same negative keywords training from a previous video- and then the scaling process with Google Shopping is very similar to the scaling method that we already went over in a previous training as well. so, really quickly, I'm just gonna show you what a Google Shopping hat looks like and then we'll go ahead and get into actually how we set it up. so we're stiking with our same sample product here and you can see these are the shopping ads right here. so these ads are showing out because they have information that is optimizing them to show up for posture corrector. they're not actually bidding for the same keyword, like I said. so you can see there's a lot of shopping ads and there's actually a separate tab for shopping as well. so this is what we're going to be advertising for. so that's. that's it for the overview, and the next video we're going to get into how you can go ahead and set up your Merchant Center account and Link it and get started with google shopping. so I'll see you in that one, okay? so in order to get started with Google shopping, we need to go ahead and sign up for Merchant Center. now, Merchant Center is kind of funny about setting up multiple accounts, so I can't actually go through the signup process again because I already have an account. so I'm going to do Google Merchant Center and then start to sign up right here, and then you'll get it in here to a page like this. you'll have to enter your website and then, once you do end of your website, we're just gonna have to go ahead and verify and claim that we own the URL. so we're gonna go ahead and do is just click, fix it, and then it's pretty simple. we're just going to go ahead and verify our URL here. so all we need to do is come down here to HTML tag and we're going to copy this bit of code and then we're going to come over here, go to the themes- online store themes, actions, edit code- and then we're going to go ahead and go to theme dot liquid right here and then, right here, under where it says head, we're gonna go ahead and put in that code right there now. as you can see, I already have a site verification code in here that I put in there a couple days ago, so you would just go ahead and paste it in right there and then hit save and then come back over here and hit verify and if it's unable to verify, that's because you haven't disabled your store password yet. so if your store password is still enabled, it's not going to be able to verify that. the code is there, all right. so now we're inside the demo merged Center sub-account that I created for the sample store here, and there's a couple things we need to set up. so when you get in here, after you went ahead and verified your website, you need to come up to these three dots and then we're gonna go to account linking. when you need to do is you should go ahead and see your Google Ads customer ID here, assuming you signed up for Merchant Center and Google Ads with the same email- and then you'll just need to click link right here and then what you'll go ahead and do is go into Google ads and there'll be a notification on top on Google ads and you'll click it and you just confirm the link between Merchant Center and Google ads and after you do that, you need to come back here and go to these three dots. then go to Merchant Center, programs and shopping ads, dynamic remarketing and customer reviews. you want to enable these three and we don't need to worry about these three right now. so you just want to enable these three right here and then your account is good to go. and the last thing we need to set up is shipping. so what you can do is you come down here and click on shipping and then we're going to go ahead and add a shipping service. now, depending on the shipping service you have in your store, that's the shipping service you can add here. so if you're doing free shipping, then you just go ahead and add that, and so you literally just are gonna go through, add a new shipping service, fill all of this information out with whatever shipping you offer in your store. now you want to make sure that it matches up directly, or also it's going to mess up and the shopping for you- the shopping ads- won't get approved. so you just need to make sure that, when you're filling out the shipping, that whatever shipping you offer here- pricing and everything- matches exactly with the shipping service in here, and then, once you have that set up, you are good to go. so on the next video, we're gonna go ahead and get into actually adding our product inside of the feed, inside merchants center, so we can go ahead and start running shopping ads. all right, so now we need to go ahead and set up our product feed, which is going to be a relatively simple process, considering we only have one product. so what we're gonna do is head over products here and come down to feeds, and you can see I already set up a feed that's pending right now because I wanted to go ahead and do it ahead of time so that way I could show you what it looks like once it's done. but we're gonna go ahead and go to feeds and what we're going to be doing is, a lot of times you can go ahead and set up your feed by using the Google Shopping app, but, like I said earlier, Google Shopping pulls data from your product page, product listing to go ahead and decide when and for what keywords it's going to show your product for. so the downside of this is we don't really write our descriptions to be SEO friendly. we write our descriptions to sell and we do the same thing with the title as well. we don't really want SEO titles and descriptions to be on our actual product page. however, that is what we actually want for google shopping ads. so there's a way that we can go ahead and optimize our feed for google shopping without actually messing up our product page and getting rid of the sales copy, because sales copy isn't really going help us rank and Google shopping, but it is going to help convert people once they land on our site. so what we're gonna be doing is creating a feed through a Google document. so I already have a feed right here which I'll open in a second. what you would do is you're going to create a feed- new primary feed, select language, English and destinations would be shopping ads, and then you would hit continue and then what we're gonna do is we're gonna go ahead and create a Google sheet for the speed and then you can name the feet: just your product, your store.

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so you've got your website set up and you've added your products, but now how do you start getting traffic and making money? well, that's where google shopping ads comes into play. in this video, i'm going to show you how to create your very first google shopping ads campaign with shopify so that you can start driving traffic to your website and, hopefully, start making money. so, coming up, we're gonna set up the following: number one is a general google account. number two is your google ads account. then we're going to create a google merchant center account. and then step four is your shopify product feed, and what this is going to do is it's going to automatikally add and sync your products into google merchant center and then, finally, you'll create your very first google shopping ads campaign. let's get started with step one. [Music]. first up, we need to create a google account, so click on create account to manage my business. these next following steps are very easy and self-explanatory: just enter in your personal details and verify your phone number, opt out of any marketing materials and agree to the terms, and then just press not now for this business profile page creation coming up. in step two, i'm going to show you how to create your google ads account. now what this does is it allows you to advertise your products in google search results, specifically the shopping tab. now that we have a google account, we can sign into google ads and create a google ads account. so select, get more website sales or signups. enter your business name, enter your website. now in this section, it's going to ask you to create an ad, so just fill in whatever you like. it's not important, because we're actually going to pause and delete this campaign later on. the entire purpose of this process is just to create an account. once again, nothing you add here is important, apart from the payment details and your business details. so enter in your credit card information here, followed by your business address, accept and continue. okay, and now your google ads account is set up. what you want to do now is just go into the campaign that they forced you to create and just pause it, because we want to avoid any charges to your account at this stage and done. step 3 is registering your google merchant center account, and what this does is it allows you to upload and maintain your product information, such as pictures and pricing, to be displayed in relevant google search results in the shopping area. okay, let's register our google merchant center account. fill in your business name, your business country and your time zone and then click on that. you want to sell on your website with shopify. untik the invitations box, agree to the terms and now just continue with merchant center and just go through this process of filling in your business details. verify your phone number: okay. now we need to verify and claim our website. so enter in your website here, continue. what we need to do now is click on that first option and copy that meta tag and it needs to go before the first body tag. so copy it. go to actions- edit code and then find your themeliquid file, scroll down to where the body tag starts and just enter in that code in there. click save. okay, verify website. now this is going to fail because my website is currently private with a password, so google can't actually access my website. so click on disable password and just remove the password. untik that box and click save and go back to the verification process and try again. cool, that's verified. click on claim your website and that is done. so now we're going to set up the shipping. just give it a service name. mine will be free shipping and just feel it in your shipping time zone and how many days and stuff it takes to get delivered. now we're going to add multiple products at once- free listings- and click on content api after you've entered in your feed name. then we're going to jump into shopify, install a plugin and get our products into merchant center. so let's just pause this. for now. we'll do this by installing an app on shopify called feed for google shopping. so go ahead and install that app and i'll see you in step four. okay, click on login with google ads. now you're going to want to make sure that you've added this app to your shopify store- it's called feed for google shopping- and then just allow your google account to connect to it. in the next step, you're going to select your google ads account from the drop down and link it to this app and, next up, just check all these boxes. what's going to happen is it's going to create the conversion tracking for your account. this is very important when it comes to ads because it'll allow you to see how many conversions you're getting. so click, create new conversions and that's basically it. we can see that all the conversion actions have been added: add to cart, purchase, begin checkout conversion. all those are correct and that's it for this step. okay, let's go back to step three now and don't worry, because we're almost there. so now we're back in google merchant center and we can see that the products have been added using the app we just installed. now you're going to have to allow some time for these products to be analyzed by google and to get them approved, so you can't do the final review until these products are all good to go. so just give it a few days and it should be fine. as you can see, no data is currently present. in the meantime, you can link your google ads account to your google merchant center. you can see mine is not linked, so just go ahead and do that. once you press link, it'll send a request to your google ads account, so you have to go back into there, click on the notifications icon- it's in the top right- and then just click on view and simply view request and approve it. okay, so that's active now and it's linked to the to the uh google merchant center account, and i've given the product some time and they've now been approved, so we can go ahead and try and do the final review. as you can see the free listings. um have some products in there, and the shopping ads that i've created also have some products, but they just need to be approved. still click on the box and activate and it's pretty much all done. this account is now set up, um. it still will need some time to process and for it to start registering the products, but both the shopping ads and the free listings are now um, showing that there are products in both feeds, which is what you want. once again, if you click on diagnostiks, you can see that information in more detail. so there are no actual issues with these products. it just needs time and that's it. so if i go to settings and into free listing setup, i can just verify that everything has been completed. finally, it's time to create your google shopping campaign. in step 5, i'm going to show you how to create your very first google shopping ads campaign. this is what's going to make your products appear in google shopping results and after this step is done, you should start seeing results really soon, with traffic flowing through to your product pages and hopefully making sales too. so the final step now is to create our shopping campaign. so click the plus icon and click on new campaign: select, without a goals, recommendations or guidance, and then press shopping and then just select your google ads account or your merchant center account- sorry, your target country and select standard shopping campaign, enter in your campaign name and once that's done, we're going to leave it on manual cbc and just untik that enhanced cpc box and that basically gives us way more control over how much we want to spend per click. and now enter in your budget. i'll do a hundred dollars per day. campaign priority will be high and just untik those boxes. in targeting [Music], choose your country and just make sure you select the middle option there, because you want to target people just in your country. give it an ad group name, your bid per click and just click on create campaig.

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Easy Google Shopping Low Budget Testing Strategy & Setup Guide - Google Ads For Shopify & E-Commerce

what is up, guys, and welcome back to a brand new video today, and in today's video, i'm gonna be taking you through a low budget google ads testing strategy to make sure you're not spending money unnecessarily and essentially not wasting money right from the beginning. now, just before we jump into this, i will leave links to my twitter and instagram down below. i have had a few queries already regarding google ads account management. i can do that for you, so if you need me to dive in and take a look at your google account or grow it for you, please just drop me a message on instagram or twitter. i will get back to you very, very quickly. and also, please drop a like down below now. this is going to be a very straightforward video and something you should definitely be taking on board. i've had a lot of people already ask me about low budget testing strategies, so that is why i'm making this video. obviously, i haven't used a low budget testing strategy for at least a year now. please bear that in mind- because i've been doing my stores at scale using performance max campaigns. we all have to start somewhere, and i'm going to be showing you. this campaign you can see on screen now is one of my uk campaigns that i started in november of 2020 and this was a standard shopping campaign. this data you see here is from mid november up till the end of the year of 2020 and you can see i've got a six rise, which is really good at a five pound 46 cost per purchase. so this was extremely profitable and this was using the low budget strategy i'm going to be teaching you in this video. now, if you guys hop into the campaign creation screen here, we want to click sales again and obviously have purchased as your uh objective for this campaign. hit shopping now. you might get this pop-up, you might not, but you don't want to be using pmax for this strategy, because pmax will likely rinse your budget and obviously the aim here is to not do that. you want to be bidding and getting those clicks for people who are very likely to purchase and if you scroll down a little bit more, you guys want to be selecting standard shopping rather than smart shopping. now, depending on when you're watching this, smart shopping probably won't be a thing anymore in one to two months- i believe it's september- they're completely discontinuing that, but nonetheless, we don't want that. anyway. we want standard shopping. now for the campaign name. we'll just put standard manual shopping because we are going to be using a manual cpc bidding strategy here on the additional settings. you don't need to worry about that. so if you scroll down to the bidding and budget section, you guys want to be selecting manual cpc. now i have tested all of these before with standard shopping and the way i started was just manual cpc and i untiked enhanced tcpc because we want that extra bit of control. now you might think enhanced cpc is a good thing to have because it essentially is google going out of their way and outside your budget to show your ads to people who are more likely to convert. i personally have never seen an improvement with results with having this on now. in terms of budget, this is entirely up to you because it is a low budget strategy. i'm just going to go at 20 pounds a day. i believe i started around 30 or 40. but 20 pounds or 20 will be absolutely fine for this campaign priority. you can leave as low and search network for this partikular campaign. i usually leave it on in some others, but as it is a very low budget testing strategy and we want to be showing on the best networks possible, ie the google shopping network. we want to leave this untiked like that. make sure you're selecting your countries correctly. obviously, here is united kingdom. start and end dates don't really matter. ad group name- i usually just leave ad group one. now your cost per click here is something that you're going to set on a product level in a minute. i'll show you how to do that. so i just always put a maximum bid of one pound, but then you can set your max cpc limit per product in a minute and i'll show you how to do that. so once you've done this, hit, click, create campaign. i'm obviously not going to do it, so i don't need it, but i'll hop back into my other standard shopping campaign to show you how to filter out your bids and stuff like that. okay now, the other campaign i showed you at the start of the video was a one product campaign, but for the purpose of this video and this tutorial, i've switched to a bucket campaign. so this was my other standard shopping testing campaign for the uk site and it had all my other products in it. so if you guys go onto this screen here, you want to be clicking product groups and this is how you split your products so you can set the max cpc per product. so once you're on the product group tab, you can see for me, i've got all these products here. i'm obviously going to blur out the shopify ids, but your screen will probably look something like this: it will just have all products and this little circle here will be green. now this steps very important because you want to be set in your mac cpc bids per product rather than a whole for all your products combined. you want to click, you want to hover over here, you want to click this pen here and it will take you to this screen right here now. now, i know it's a mess, but i am going to have to blow these out because they are my product names. but you want to click this box here and then you want to click item id. now, to start with, if you are a new user, you will want to select just all of these products. you want to test all your products in google. just make sure this box is tiked and it would say up here how many products are selected. and once you've done that, you want to click. continue to edit bids. now you can do on this screen or you can do it on the next screen. i personally like to do it on the next screen, so hit save and then it will look something like this: on your product group level you'll see the shopify product id. um, obviously i'm going to blur it out, like i keep saying, but if you hover over the id it will tell you on the little pop-up box what product it is, and then in this column here you can see the mac cpc. you can set the bid for the product on this level and this essentially means if you set the mac cpc for the first product is like: i have 15p, you're not going to pay more than 50p for a click for this product. now you might be wondering: what on earth do i set my mac cpc at? this is where the google keyword planner comes into play. so if you hit tools at the top here and then go to keyword planner, i'm just going to open it in a new tab and i'm just going to do a quick example. so you guys know what to set your bids at, and essentially the goal here is to set a very low bid. so you are only capturing the longer search terms in them and the search terms that have more intent, rather than the broader terms, which will essentially rinse your budget. and having a lower bid means you're going to get those more precise clicks which hopefully the goal is that are more likely to convert on your website as well. now, if we think of a product here, let's have a look around. let's do: i've got a tower fan next to me, so i've got a tower fan in my office. let's say you're selling a tower fan. now these probably have quite a high cost per click. wow, not too bad actually. so united kingdom: obviously, if you're advertising in the us, make sure you change your location on the keyword planner to usa. but i've searched tower fan. now you can see the lower range bid is around 23p. here we want to be bidding on the low range for all of the products with this testing strategy. so it's not going to be rinsing your budget and it is going to be getting those very precise clicks for the less broad search terms. broad search terms doesn't always mean the person is likely to convert, whereas the goal of bidding low here is to get fewer clicks. but those clicks will be more likely to convert and then, as you scale, you can increase your max cpc. but that

Standard Shopping Vs Performance Max - Which One Should You Use? Google Ads - Shopify Dropshipping

what is up, guys, and welcome back to a brand new video today, and in today's video, i'm going to be comparing standard shopping campaigns and performance max campaigns for google ads, letting you know and breaking them down which one is best for you, the pros and cons for using each type of campaign, which ones i am currently using and, overall, just giving you guys some recommendations and tips for each campaign that you should take into account before you decide to make a brand new google campaign. this is good for people who are just beginning with google ads, or if you are currently running google ads and not seeing many good results. this could be a video that will help you out greatly. now, just before we jump into it, i'll leave links to my twitter and instagram down below. feel free to follow me on there. drop me a message if you guys have any questions about your stores, whether that be google ads or anything like that- and, as i have mentioned previously, i do also own a google ads agency. we essentially manage and grow google ad accounts for ecommerce clients. so if you'd rather us do all the hard work for you, just drop me a message on twitter and instagram and we'll get that sorted as well now jumping into this video, because this is one of the most commonly asked questions. i do get on twitter and instagram and i mean just from looking on youtube. there's not much content comparing the two campaign types and especially with e-commerce people like us. we are looking to run shopping ads so we don't really need to worry about search ads and that sort of thing just yet. search ads do work great, but for this video and for just starting out, if you're an e-commerce business, you are going to want to focus on shopping campaigns now these two obviously very different from each other. performance max only really has come into play over the last few months. performance max obviously covers other areas such as youtube and search, but obviously includes the shopping network as well. so if we just jump into this here today, if you guys have any questions, feel free to drop a comment down below. i read them all and do my best to answer them all as well. so we'll go for standard shopping first. now i will be hopping into my uk google ads account this video just to show you some results i used to get with standard shopping. i haven't used standard shopping for about 18 months to two years on my uk site. just a little disclaimer there. so the data you see is outdated because i haven't run standard shopping in almost two years now, but i'm going to show you anyway, just so you guys have a bit of inspiration and see, and so i can show you how it worked for me. so one of the pros is you have control over your bids on a product level. now this is good because you can set a maximum cost per click for each product on your campaign. if you've got some products that you want a higher cost per click for, perhaps because they're a more expensive item, you can change that on the product level with without spending more on clicks for perhaps lower tiket items. it's a great way to manage your items on a item by item level rather than a campaign level, and obviously this is something you can't do with performance max- again, you can see the theme here already: keyword management. now you do definitely have a lot more control when it comes to standard shopping campaigns, but that is essentially what performance max campaigns are. they're automated. they let google are saying: you know, let us do all the hard work for you, but when you are starting out, you do want that control and i do actually have a video on my channel for a low budget beginners sort of strategy with google shopping, and that covers the standard shopping strategy as well. now, morbid strategies: with performance max you literally have maximized conversion value or maximized conversions and then you can either turn on target cpa, which is target cost per acquisition, or, if you're doing maximized conversion value, you can tik the little box and turn on target roads. now i'm just jumping into my uk account, like i said we would, and i'm just going to show you the other bid strategies you have and just briefly explain a bit about them and what i personally recommend for um, anyone watching this video. so there's literally two big strategies for performance max with obviously the extra options for target cpa and target roads. with this, with standard shopping, you you do have three. you've got target roads, you've got maximized clicks and manual cpc. target rise is pretty straightforward again: you just set a target rise of what you want to use. i've personally never actually used this on a standard shopping campaign. if you guys have, let me know how that's done in the comments down below. just as an assumption, i would say it would absolutely ramp up your cost per click and probably wouldn't be very efficient. maximize clicks pretty self-explanatory: you get a lot of traffic on a lesser budget, but the quality of those clicks are obviously not going to be as good because google is just getting you that traffic, whereas if you're optimizing for something like a manual cpc, this will help increase your overall conversions and sales. i have used both. i've used maximize clicks, i've used manual cpc. every day of the week i would be choosing manual cpc. the only time i would use maximize clicks is if you've made a new campaign on a new account and, say, after seven to ten days you're not really seeing any impressions or clicks, i would switch over to maximize clicks just to sort of give it a jump start so it actually starts spending some of your budget. but anyway, as i mentioned, i always would choose manual cpc on my own account when i'd run them and i would usually avoid the enhanced cpc as well. that essentially bumps up your cost per click. if google feels like that partikular click is going to get you a sale- something that's never really worked for me- so i prefer to leave that turned off. and finally, for the standard shopping we have device bid adjustments. now you could go into a million things of these campaigns because they're quite intricate in the amount of control you have. but device bid adjustments is a very, very good feature. personally, it's not something i've ever adjusted myself on my account. i've done it on a couple of people's accounts before and that depends on the nature of your business. you might find that a lot of businesses convert better with desktop visitors rather than mobile visitors. especially if you're a business, for example, trying to get phone calls, you might adjust your device bids to sort of lean more towards mobile phones because it's easier for someone to click your ad and literally click call from their phone rather than desktop ad where they need to get their phone out and things like that. so they probably find a better conversion rate with mobile phones. and if that is the case, all you simply do is add a bid adjustment here and you would put either a positive or a negative percentage and then it would essentially either favor towards that partikular device or unfavor, if you will, if you put a negative bid. so it's a good thing to do and this is one of my old standard shopping campaigns on my uk store. just so you can see the data: i spent 136 000 pounds on this partikular campaign. in most cases you will see a better conversion rate on desktop. as you can see here we've got a three percent conversion rate and a cheap cost per purchase of seven pound 97, obviously a lot cheaper than these two, but you'll find the majority of your traffic does come from mobile. as you can see, only about 10 000 pounds came from computers and tablets, whereas 125 000 it come from mobile, and because the cost per purchase is still really good on mobile, the conversion rate is still really good. it's not. it's not something i decided to change but, like i said, depending on your type of business, you might want to adjust these. now, moving on to the negatives or cons, if you will, with standard shopping, first one bein.

0-$300k Using Google Shopping Ads For My Shopify Dropshipping Store

how I scale this brand new store from zero to nearly three hundred thousand dollars in sales in less than three months. hey guys, what's going on? quivon daily here. welcome back to this new video. in this video, I'm going to show you exactly how I scaled this new store from zero to nearly three hundred thousand dollars in sales in less than three months. I was a bit shy than 300 000, but in total we cleared over 270 000 in sales, unless the three months with 11x was right. now I'll show you the results. um, I'll refresh the page as well, you know, just to show everything's legit and everything you know. uh, that's the best way to do it anyway. um, yeah, I hope everyone's excited for this video. I'm gonna try to post a lot more in the coming months and we'll just check this month first of all. uh, one to sixth, all right, on 40K in sales this month, and I will check from June 1st up to um, whenever we were sixth to the sixth. so you can see here, all legitimate and we did a huge one last month. um, all those first, very first huge one: 137 000 in sales last month. we're getting about 30- 35 profit margins on this, which is absolutely insane. so, yeah, I hope everyone's excited for this video. again, comment Down Below in the description if you want to be entered into a giveaway every week. I'm gonna announce the winner on on Instagram. the giveaways for a free consultation call with me be an hour call. uh, I'll either get your Skype or I'll get your email and send you over at Zoom link, or you can hop on Skype and I'll answer any question you want. so, again, make sure you comment Down Below in the description. so, yeah, so in this video, I'm going to show you exactly how we scaled from zero to yeah, to over 250 000 in sales, closing in on 300 000 now at the moment. we're going to continue scaling this for the rest of the year and then next year is what we're going to create: a through to multiple millions in sales. as I was saying, over 30 margins, and the rules for yes, like over 10x, was very consistent. it was very high. I've never seen rollers like this before on on any of my stores, um, so I was very happy with the performance and, yeah, we made with a lot of money after, after the store. in this video, I'm going to show you my exact layout of the store. I'm going to show you the products that sold the best. I'm also going to show you the apps that help me 10x my profits and I'm going to show you my simple but effective ad structure. also, if any of you are interested in getting coaching off me, the first link in the description is where you apply. I will be potentially closing my coaching offer in a few weeks because I just want to spend all my time focusing on my store. so make sure to go down and apply. if you qualify, I'll reach out to you. yeah, just make sure you apply in the description. yeah, I would potentially be closing it, or else I might just triple the price and just to cut down that. you know the numbers that that I'm bringing on at the moment. I hope everyone's so excited for this case study. you know I I keep it real here on this channel. I just show you guys case studies. other YouTubers, a lot of people out there just showing, you know, put BS videos really of you know stuff that they're not actually doing. all my videos I just aim to show you exactly what I'm doing, um, and give you know a few actionable items that you can go away and, you know, apply to your store or, you know, go out there and, you know, set up your own store on Google and use this and, you know, use my methods as well. see, I'm a bit Rusty at these videos and I've just been concentrating in solely on my stores at the moment. and you know I am trying to hold myself accountable and you know, at least produce a video each month for you guys. um, you know, I like giving back to the, you know, the community. when I was first starting out, I got a lot of information from YouTube videos. so, um, you know, it's just my way, I suppose, giving back. so, yeah, my store layout, so the Branded General Store, using a very basic Shopify team. again, this, this case study, maybe similar to my latest, my last case study, but again, like I have done a few different things. so make sure to stik around to the end to find out what those different things are. and, yeah, they've made all the difference in this store. so make sure to stik around till then. there's a simple design, no spammy trust badges or bright colors. you know, a basic store had all the right elements there, all the right conversion elements that I've, you know, developed over the years from going from snap then to Google. um, just these certain elements on the store, just the main ones, are: just to make sure you have, you know, high quality reviews. what images copied from Amazon sellers or else importing them from the supplier? that's the main thing. just have high quality reviews. have the landing page simple. you know, unless the product Shine, the majority of your success from Google ads- or from, you know, from any, you know, any business is going to come down to your product and your product. where I could fit, then all you have to do is just make sure not to scare the customers away once they land on your website. so again, guys, if you have any other questions on my, on my store layout, make sure to comment it down below in the description and I'll get back to you immediately. always I am, I always reply to all comments. so if you have any questions about my store layout or any of the topics I'm going to cover, comment down in the description. and yeah, he asked, entered in to a free giveaway for a consultation. call with me. so it's a win-win really. so I look great guys, it just comes down to your you know your product. yeah, the you know your website. you can use all these fancy teams and stuff, no harm, you know there's never going to be any harm in, you know, having a fancier team or using a paid team to make sure not to have any of those you know countdown timers or like any really spammy um, you know, elements on your landing page. also, make sure the colors are very neutral, like I see a lot of people out there using bright yellow or bright red. don't use those colors. it's used very you know, basic neutral colors. we just want to convey to you know, the customer that, compared to traffic, when they land on their website that I don't know that they can trust us with their information and you know that will actually ship out the order as well. so I really having high quality reviews on your, you know, on your store, on your landing page, on your product page, you know is essential. and also just make sure you know that all the reviews are true, plus sentences long. I always make sure to, you know, have a list of paragraph on all the reviews, again, all the reviews, above the full. so there's a little button. you just you know people selected to view more reviews. not a lot of people click on that, so just focus on the reviews that you know above that button. so the products that sold the best, you know they had very high margins and most of them were mid-tiket items. um, on Google, you know low tiket Works, um, but I like to focus usually on Mid tiket items. uh, you know you just have a higher profit margin, um, so it means you know every sale that you bring in you're just gonna have a bit more profit left over, you know, after minusing at Cost. but in this case our cost per purchase was insanely low. and even if this item was, you know, a low tiket item, you still would have made so much money off it. so, um, yeah, again, then it just comes down to your product Market fit. you know, do your research. go out there. um, I use various apps and free apps, even um, one I like using these days is Ecom hunt. that works very well for me. it's just going out there seeing what's working. see, you have to. you know the search volume is there. just make sure you know it has over 5000 monthly searches on that product, especially if you know, if you're a beginner, just make sure at least has five thousand a month. and also, what's helped us sell was that we had fast shipping, which you know. we had that on our landing page just telling them that we have fast