Googling for Results with Google Ads

Google Ads Tutorial 2022 [Step-by-Step] Adwords

In this tutorial, I will guide you step-by-step on how to run and operate Google Ads. Whether you are a beginner or have already run ads on different platforms, this tutorial is for anyone looking to run ads through Google's services. Running ads through Google can be intimidating at first, but with this tutorial, you will learn every step of the process, including different types of conversion rates, target conversion rates, ad styles, and keywords.

Selecting Campaign Settings:

1. Go to ads.google.com and sign in to your Google account or create one.

2. Switch to expert mode to avoid spending more money than necessary.

3. Select the campaign type you want to run, such as search, display, shopping, video, or discovery.

4. For website traffic, select Google Search Ads.

5. Enter your business website and select your location and language preferences.

6. Set your budget and audience segments, keeping in mind that the more specific you get, the higher the cost.

Creating Ad Groups:

1. Set up your ad groups by selecting the ad group type, such as text, image, or video ads.

2. Choose your target audience, such as demographics, interests, or behaviors.

3. Select your bidding strategy, such as manual or automatic.

4. Set your budget and schedule for each ad group.

Creating Ads:

1. Choose the ad format you want to use, such as responsive search, responsive display, or video ads.

2. Write compelling ad copy and choose high-quality images or videos.

3. Use keywords to target specific searches and improve your ad's visibility.

4. Use A/B testing to compare different ad variations and determine the most effective one.

Running Google Ads takes time and effort, but with the right strategy and knowledge, it can be a valuable tool for reaching your target audience and achieving your marketing goals. Remember to keep testing and refining your ads to improve their performance and maximize your ROI.

【Google Ads 教學】Step By Step教學 - Google廣告設定 (開字幕)

Google PPC (Paid Per Click) is an advertising platform that allows businesses to target their audience through Google search and display networks. It is a cost-effective way to increase brand awareness, drive traffic, and generate leads for businesses of all sizes.

Key Points:

- Google PPC is a powerful tool for businesses to reach their target audience

- PPC campaigns can be created on Google Search, Display Networks, and YouTube

- The GDN (Google Display Network) allows businesses to display their ads on millions of websites across the web

- Facebook also offers a PPC advertising platform that can be used in conjunction with Google PPC campaigns

- Target templates and keywords can be used to optimize PPC campaigns and increase their effectiveness

- Research and analysis are crucial for creating successful PPC campaigns

- SEO (Search Engine Optimization) is important for organic search rankings, while Google PPC is effective for paid search rankings

- HTTPS is a secure version of HTTP and is important for website security

- Google Analytics can be used to track the success of PPC campaigns

Google PPC is a valuable tool for businesses looking to increase their online presence and generate leads. By utilizing target templates, keywords, and conducting thorough research, businesses can create successful PPC campaigns that reach their target audience and achieve their goals. With the help of Google Analytics, businesses can track the success of their campaigns and make necessary adjustments for continued growth and success.

How Google Ads Works in 2023

Welcome to my free 10-part Google Ads teaching series called Get Google Ready in 2023. In this series, I will take you through the process of setting up and optimizing Google Ads campaigns. My hope is that this series will help you save money and generate more sales and conversions for your business.

Core Understanding 1: Google Ads Auction Process

- Google Ads is question-based and runs an auction on all advertisers bidding for a keyword.

- The auction is not based solely on money; the highest bid does not always win.

- Google uses a formula to calculate the number one position based on CPC bid and quality score.

- Ad relevancy is crucial in winning the auction.

Core Understanding 2: Google Ads Targeting Options

- Google Ads targeting options include keywords, audiences, demographics, devices, and time of day/week.

- Targeting based on audiences and demographics can be adjusted using bid adjustments or exclusions.

- Targeting options are essential for service-based campaigns that only want inquiries at specific times of the day/week.

Core Understanding 3: Google Ads Bidding Strategies

- Google Ads has two core bidding strategies: maximize conversions and maximize conversion value.

- Automated bidding strategies increase or decrease bids based on data collected on the search history of the user.

- Maximizing conversions is generally used for service-based industries, while maximizing conversion value is for e-commerce businesses.

By understanding these core principles, you will have a basic understanding of how Google Ads works. Watch the rest of my Get Google Ready in 2023 playlist to learn more. Don't forget to download my free Google Ads optimization checklist to optimize your campaigns effectively.

The 3 Easy (& BEST) Ways to Optimise Your Google Ads Campaign

Welcome back to my 10-part teaching series, Get Google Ready in 2023. In this article, I will break down how to optimize your Google search campaigns using my Google Ads optimization checklist. Here are the core actions you need to complete:

1. Keyword Search Review

- Go into your Google Ads search campaign and review your search terms over the past seven days

- Add any extra negative keywords to limit or stop Google from triggering ads for unprofitable keywords

- Add in any long-tail search terms that are performing well

- Complete this review every 72 hours, especially for a new campaign

2. Ad Review

- Go into your ad groups and review your ads and assets over the last 30 days

- Test two different ads that are similar and change to a new ad copy when seeing a clear winner in relation to click-through ratio and conversion rates

- Pause the old ad, copy and edit, and then paste it into the ad group to compare results

3. Bid Optimizations by Audience and Demographic Targeting

- Go into your audiences and look at data over a 60 or 90 day period

- Increase the bid with two core factors: when happy with cost per conversion and wanting to grow the market

- Lower the bid when a high cost per conversion is paired with a high spend

- Exclude a certain demographic group after at least six to nine months of data and looking at the trend following through every 30 days

By completing these core optimization actions, you can improve the performance of your Google search campaigns. Remember to follow the link in the description below to get your free copy of my Google Ads optimization checklist. Thank you for joining me, and don't forget to subscribe and turn on the notification bell for new Google Ads teaching videos.

Google Ads Tutorial 2022 (Simple Step-by-Step Guide)

How to Set Up Your First Google Ads Campaign

Are you new to Google Ads? Do you want to create your first campaign? In this article, we will show you step by step how to set up your first Google Ads campaign.

Step 1: Create Your Google Ads Account

- Go to ads.google.com and click on the Start Now button

- Create your Google Ads account using your existing Google account or any email address

- Switch to expert mode to access all options for your campaign

Step 2: Create Your Campaign

- Click on Create a campaign without a goals guidance

- Select the campaign type (in this case, a search campaign with text ads)

- Define the results you want to get from your campaign (e.g. website visits)

- Give your campaign a name and untick the search and display networks

- Set a start and end date, and add a schedule if needed

- Define the location and language of your target audience

- Set your budget and bidding options

- Set up ad extensions (optional)

Step 3: Create Your Ad Groups

- Target a specific intention of your customers for each ad group

- Define the keywords that your ad should show up for

- Copy and paste your keywords into the keyword match type tool to create a list

- Paste the list into your Google Ads account and put brackets or quotation marks around your keywords to represent different match types

Step 4: Create Your Ads

- Enter the details for your ad, including the final URL, display path, headlines, and ad description

- Use keywords and numbers in your ad to increase your click-through rate

- Review and submit your ads for approval

Setting up your first Google Ads campaign may seem overwhelming at first, but by following these simple steps, you can create an effective campaign that reaches your target audience and drives traffic to your website. Don't forget to monitor and adjust your campaign as needed to optimize your results.

Stop Wasting Money This Is How Google Ads Works

If you're not seeing results from your Google ads, the problem might not be with Google ads itself. It could be with the way your campaigns are structured and optimized. In this article, we'll discuss a core concept of the Google ads algorithm that can help you improve your campaigns and give you a free Google ads optimization checklist.

Core Concept:

Google ads' ultimate goal is to match the best landing page to the user's search inquiry. This means that your landing page, not your website, is crucial to your campaign's success. Google wants to ensure that users are taken directly to the page that answers their query, so they'll be more likely to use Google ads again. To do this, Google uses a metric called ad rank to determine which ad will show up in each auction.

Ad Rank:

Ad rank is determined by CPC rank plus ad rank. Ad rank takes into account your ad's expected click-through ratio and landing page experience, among other things. This means that having a higher budget doesn't necessarily mean you'll win the auction. Better ad quality means a better ad rank, which is why you should focus on your ad quality and landing page experience before increasing your budget.

Increasing Ad Rank:

To increase your ad rank, you should focus on three core things: click-through ratio, relevance, and landing page quality.

Click-Through Ratio:

Your ad's click-through ratio is essential because Google gets paid when someone clicks on your ad. To increase your click-through ratio, create ad copy that focuses on the user's search terms, gives extra information, and builds a sense of urgency.

Relevance:

To increase relevance, structure your account into individual campaigns and ad groups. Each ad group should have specific keywords related to its theme, and the keywords should have related ad text, sending people to the most relevant landing page.

Landing Page Quality:

Your landing page's quality is important because Google wants to ensure that users have a good experience on the page they land on. Include the top five things on your landing page that can make it a higher-converting landing page.

By understanding the core concept of the Google ads algorithm and focusing on click-through ratio, relevance, and landing page quality, you can increase your ad rank and see better results from your campaigns. Remember that a higher budget doesn't always mean a higher ad rank. Instead, focus on improving your ad quality and landing page experience.