gourmet ads

Appnexus & Gourmet Ads Case Study

Gourmet ads, a programmatic media company, dominates the food vertical by running ads next to online recipes. This enables them to reach the grocery bar at scale online, targeting grocery buyers who research recipes and make shopping lists before going to the grocery store. They work with publishers big and small, giving them millions of impressions a day, and also with thousands of food brands around the world, including Target, Neil ever, and Super Value. They also work with non-endemic advertisers who want to reach a grocery buying audience.

Features:

- They work with publishers who have food, recipe, or cooking content.

- They offer a console for publishers to log in and check their earnings and revenue, as well as educational tools to help them understand how their inventory is sold to advertisers.

- They anticipate the needs of buyers well before the market and provide them with audience and context-specific deals.

- They use Nexus data to provide buyers with a report card that gives them insights into the sites, terms, and countries they're buying from.

- They integrate with Salesforce to gain insights into buyer activity trends and understand what's happening on a day-to-day basis.

- They bring new products to market, such as mediation deals and packages, which provide new revenue streams for publishers.

- They have seen 19% month-on-month growth over the last year, and expect this momentum to continue by adding more publishers, buyers, and monetization strategies, such as video and native ads.

Gourmet ads has a strong presence in the food vertical, and their partnership with Nexus enables them to scale their operations seamlessly. They have a range of features that benefit both publishers and buyers, including a console, educational tools, audience-specific deals, and insights into buyer activity. They are constantly innovating and bringing new products to market, which has helped them see steady growth over the last year.

George Carlin - food advertising

In this article, we will be exploring the use of advertising lingo, specifically in food advertising. We will be examining words and phrases such as old fashioned, homemade, gourmet, and natural. Through this examination, we hope to shed light on the misleading nature of these words and how they are used to manipulate consumers.

Advertising Lingo:

- Old fashioned - used to evoke a sense of nostalgia and imply quality, but often used to mask outdated and unsanitary practices.

- Homemade - suggests a personal touch and quality, but often used to describe food that is actually mass-produced or made with pre-packaged ingredients.

- Gourmet - implies high-quality and sophistication, but often used to describe mediocre or even low-quality food.

- Natural - used to appeal to health-conscious and environmentally-friendly consumers, but often used in a misleading way as everything is technically natural.

Misleading Phrases:

- Family-style restaurant - often used to describe chaotic and argumentative environments.

- New York-style deli - often used to describe a deli not actually located in New York, as a marketing ploy.

- Flavored - often used to mask the absence of the actual ingredient, such as lemon-flavored drinks that contain no actual lemon.

Food advertising often uses misleading language to manipulate consumers and create a false sense of quality or healthiness. Words such as old fashioned, homemade, gourmet, and natural can be used to mask subpar practices and ingredients. Consumers should be wary of these advertising tactics and seek out more transparent and honest food options.

George Carlin - advertising and bull shit

In this article, we will be discussing the use of advertising and how it is prevalent in our daily lives. From the language used in advertisements to the way they market their products, we will be diving into the world of advertising and its impact on our society.

Points to be discussed:

- The language used in advertising

- The prevalence of advertising in our daily lives

- The impact of advertising on our society

- The dishonesty of businessmen and the business world

- The role of media in advertising

- The exaggerations and false promises made by religion

- Ways to make easy money fast

The Language Used in Advertising:

- Use of catchy phrases such as low rates, friendly service, and easy terms

- Use of freebies and discounts to lure customers

- Use of exaggerated claims and promises to sell products

- Use of persuasive language to create a sense of urgency

The Prevalence of Advertising in Our Daily Lives:

- Advertisements on television, radio, and social media

- Billboards and posters in public spaces

- Ads in newspapers and magazines

- Product placements in movies and TV shows

- Email and direct mail advertising

The Impact of Advertising on Our Society:

- Creation of false needs and wants

- Influence on consumer behavior and decision making

- Shaping of societal norms and values

- Reinforcement of stereotypes and prejudices

- Encouragement of materialism and consumerism

The Dishonesty of Businessmen and the Business World:

- Lack of trust among businessmen

- Exploitation of customers for profit

- Use of dishonest tactics in negotiations

- Emphasis on profit over ethics and morality

The Role of Media in Advertising:

- Use of advertising as a major source of revenue for media outlets

- Creation of an advertising-driven culture

- Influence on societal norms and values

- Responsibility of media to provide truthful and accurate information

The Exaggerations and False Promises Made by Religion:

- Use of fear and guilt to control believers

- Creation of a sense of superiority among believers

- Exploitation of followers for financial gain

- Emphasis on blind faith over rational thought

Ways to Make Easy Money Fast:

- Be wary of get-rich-quick schemes

- Invest in stocks or cryptocurrency

- Participate in paid surveys or focus groups

- Sell items online or participate in affiliate marketing

- Consider starting a side hustle or freelancing

Advertising is a powerful tool that can both positively and negatively impact our society. It is important to be aware of the language used in advertisements and the ways in which they can influence our behavior. We must also be cautious of the dishonesty present in the business world and the false promises made by religion. Finally, when looking for ways to make easy money fast, it is important to be skeptical of get-rich-quick schemes and instead focus on legitimate opportunities.

juana ines cena gourmet ads respaldo defi 0002

We are gathered here today to announce the name of the person who will preside over the eighth gourmet dinner of the Salesian Ladies Association. This person was unanimously chosen for their distinguished professional career, dedication to service, unwavering honesty, and infectious personality.

Background:

- Born on June 21st, the day of the summer solstice, in a small house in El Atillovar, Merida

- Second of ten siblings, daughter of a strict and demanding mother who had a special affection for her

- Attended La Presentación School where she wore starched uniforms and shiny Pepito shoes

- Played doctor as a child and dreamed of becoming a nun like her sister Teresa

- Enjoyed socializing with friends, dancing, singing, and listening to music during her adolescence

Career:

- Studied medicine in Merida and later pursued further education in Barinas

- Successful in her professional field due to her strong drive for self-improvement

- Beloved by her family and admired by her peers for her unwavering dedication to her work and her patients

- Committed to her religious beliefs and actively involved in the Salesian Ladies Association

Personal Life:

- Devoted wife, mother, daughter, and sister

- Enjoys traveling and has visited various international destinations

- Enjoys trying different types of cuisine, both local and international

- Possesses an infectious personality that brings joy to those around her

Ladies and gentlemen, friends and colleagues, it is with great pleasure that we introduce to you the president of the eighth gourmet dinner of the Salesian Ladies Association of Barinas, our dear friend Juana Inés Gutiérrez de Rivero. Let us all give her a round of applause for her accomplishments, her character, and her unwavering commitment to her community.

Frozen Food Ads vs. Real Life Food (Test)

Can You Judge a Frozen Meal by Its Cover? Let's Talk About That!

Frozen meals have become a popular option for people looking for quick and easy meals. However, the picture on the box can often be far from what is actually inside the package. The frozen dinner subreddit has even made a community out of rating meals based on how well the box photos stack up against the actual food. In this article, we will take a closer look at some frozen meals and see if we can judge them by their cover.

On the Box: Food Looks So Pretty and Composed

In this section, we will analyze the box photos of a series of frozen meals and then compare them with the actual cooked version. We will give each meal a score of one to ten based on how well they meet the visual expectations set by the box. If the taste of the meal exceeds our expectations, we will give it a bonus point, and if it doesn't, we will subtract a point.

1. Stoufer's Fried Chicken and Mashed Potatoes:

This meal features breaded white meat chicken, mashed potatoes, gravy, and corn. The picture on the box looks great, with the meat sitting on the top, the corn poking out, and the gravy drizzled over everything. However, the actual meal looks nothing like the picture. The chicken is buried, the corn is shriveled, and the gravy looks like swamp water. Despite its appearance, the meal tastes pretty good, with a lot of pepper in the mix. We will give it a total score of 7.

2. Banquet's Classic Salisbury Steak Meal:

This meal features gravy over salisbury steak made with chicken, pork, and beef, cream mashed potatoes, cinnamon apple dessert, and sweet corn. The picture on the box looks appetizing, with grill marks on the steak and steam coming off everything. However, the actual meal is a disaster. The steak is oblong, the corn is desiccated, and the gravy looks like jelly. The taste is not great either, with the corn being the worst offender. We will give it a total score of 5.

3. Amy's Palak Paneer:

This meal features creamed spinach and cheese with rajma dal, organic red kidney beans in a ginger garlic sauce, and basmati rice. The picture on the box looks impressive, with a dark plate and nicely presented food. The actual meal is not too far off from the picture, with the spinach covering the paneer. The taste is also quite good, with the spinach and cheese working well together. We will give it a total score of 8.

The frozen meals we analyzed in this article showed that the picture on the box can often be deceiving. While some meals exceeded our expectations, others fell short. It's important to keep in mind that while the picture may look great, the actual meal may not be as appetizing. Ultimately, it's up to the individual to decide whether they want to judge a frozen meal by its cover or take a chance and try it out for themselves.

Gourmet Salt is Crazy Expensive, Unless You Can Make it Yourself... (massive flakes)

In this video, Alex has a plan to disrupt the entire salt industry by making expensive and precious chef salt crystals out of basic salt. He visited salt marshes in Western France to understand how salt is made, and discovered two very different types of salt - sea salt and flaky salt.

Sea salt is harvested from the bottom of the salt pools and is used for seasoning, while flaky salt only forms on the surface under specific conditions and is expensive. Alex wants to make his own version of flaky salt using coarse salt cubes he brought back from the salt marshes.

Steps:

1. Dissolving the salt in water: Alex uses 165 grams of salt and 500 milliliters of water to make a salt solution. He stirs the mixture until it fully dissolves, but a few grains of salt still remain at the bottom.

2. Heating up the mixture: Alex heats up the glass container with the salt solution inside to a gentle heat of 70 degrees Celsius (160 Fahrenheit). This mimics what nature does, as the water evaporates but the salt doesn't, increasing the concentration of salt in the liquid.

3. Crystal formation: As the water evaporates, the excess salt is spit out, and crystals start to form on any particle. Alex heats up the mixture until the liquid is fully saturated with salt, and the crystals start to form.

4. Harvesting the crystals: Alex uses a specific tool called a lousse to harvest the crystals from the surface of the water. He gets a good yield of medium-sized crystals and also selects the biggest flakes to create his masterpiece salt crystals.

Alex successfully disrupts the salt industry by making his own version of flaky salt from basic salt cubes. He uses a simple process of dissolving the salt in water and heating it up to mimic nature's process of crystal formation. With the right tools and techniques, anyone can make their own unique salt crystals and elevate their cooking game.