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guide to facebook ads for a small business

Published on: August 6 2023 by pipiads

If you want to run Facebook ads in 2021, I'm going to walk you through the entire process step by step. This is the only training program you'll ever need, even if you've never done this before. I'll show you everything from basic setup to targeting to what types of ads to use. I'll make this super easy on you and give you some of my best pro tips and secrets along the way. And for optimizations, I have some tips specifically for small and local businesses. Let's get right to it!

- Running Facebook ads can be a powerful tool for businesses to reach their target audience and achieve their marketing goals.

- In this article, I will guide you through the process of setting up and optimizing Facebook ads in 2021.

Step 1: Creating a Facebook Ad Account

- Log in to your Facebook account and click on the little plus sign in the top right corner to create an ad.

- This will take you to the campaign level, where you choose the objective of your ad.

Step 2: Choosing the Campaign Objective

- Facebook makes it easy for you to tell them what your end goal is and they will optimize the ad to reach the right people.

- Some popular campaign objectives include awareness, reach, traffic, video views, lead generation, and conversions.

- For simplicity, we will focus on a traffic campaign, which aims to send people to your website.

Step 3: Naming Your Campaign

- Name your campaign with the name of your product, service, or special offer, followed by the objective and audience type.

- For example, if you are offering a free 30-day pass for a local gym, name your campaign Free 30-Day Pass - Traffic - Cold Audience.

Step 4: Setting Ad Categories and Buying Type

- Declare any special ad categories if applicable.

- Leave the buying type as auction, which is the default option.

Step 5: Setting Budget and Optimization

- If you want to set your budget at the campaign level, you can do so here.

- Facebook's campaign budget optimization feature allocates funds to the best-performing ads and ad sets automatically.

Step 6: Naming Your Ad Set

- Name your ad set based on how you plan to fill out the targeting section.

Step 7: Choosing the Traffic Destination

- In most cases, the traffic destination will be your website.

- Select your website as the destination for your ad.

Step 8: Opting for Dynamic Creative or Not

- Dynamic creative allows you to test multiple creative elements within one ad.

- However, separate ads tend to work better for testing purposes.

Step 9: Setting Budget and Schedule

- Set the start date for your ad campaign.

- If you have a limited-time promotion, you can set an end date as well.

Step 10: Defining Your Target Audience

- If you have any custom audiences, you can select them here.

- Custom audiences are groups of people who have already interacted with your business.

- Setting up Facebook ads may seem daunting at first, but with the right guidance, it can be a highly effective marketing tool.

- By following these steps and optimizing your ads, you can reach your target audience and achieve your marketing goals on Facebook in 2021.

Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

Your Facebook advertising strategy isn't working as well as you want right now because things have changed. What used to work even a few months ago is dramatically different than the strategies and tactics that we're seeing succeed on the platform right now. For example, Facebook lead ads were once a terrible choice for businesses that only seemed capable of delivering low quality leads. However, thanks to recent changes and some secrets I'll be sharing with you later in the video, Facebook lead ads are amazing and quickly becoming one of my top picks for generating leads and making sales for any kind of business.

Here's what you'll learn in this article:

## Introduction ##

- The problem with traditional lead generation strategies

- The importance of quality leads and conversion mechanisms

## Facebook Lead Ads and High Level ##

- The power of Facebook lead ads and how to set them up for success

- The secret feature of High Level software and how it improves response rates

## Important Tweaks in Facebook Ads Manager ##

- Understanding Advantage Campaign Budget (ACB) and when to use it

- Paying attention to placements and optimizing for quality leads

- Dealing with the sneaky Optimize Text Person feature

By implementing these strategies and tweaks, you can improve the effectiveness of your Facebook advertising strategy and generate quality leads that convert into customers. Don't waste your advertising budget on ineffective settings and outdated methods. Instead, follow these steps to maximize the impact of your campaigns.

Facebook Advertising Guide: How To Make A Facebook Ad Funnel

If you've watched our channel before, you've seen us talk about the awesome results we drive for our clients, including hundreds of thousands in revenue. So, how do we create winning Facebook ad campaigns for our clients again and again and again? The key is to have a really clear and strategic Facebook ad funnel from the start. So today, I'm going to show you how to make a Facebook ad funnel, and if you stay to the end of the video, I'm sharing six pro tips to help your ad funnel drive some serious results.

- Welcome back to the channel, where we help small businesses grow.

- Like this video, subscribe to the channel, and hit the notification bell so you don't miss out on our weekly business growing videos.

Defining an Advertising Funnel:

- An advertising funnel is a visual representation of how you move people from complete strangers to customers.

- Top of funnel: cold audience, awareness stage.

- Middle of funnel: warm audience, consideration stage.

- Bottom of funnel: hot audience, conversion stage.

- Bonus fourth section: advocacy stage for existing customers.

Creating a Facebook Ad Funnel:

- Top of funnel: running ads to a cold audience.

- Conversion ads for impulse buys.

- Providing value through blog posts or landing pages.

- Video views campaign for valuable videos.

- Engagement campaign for page likes or post engagement.

- Middle of funnel: taking brand awareness and engagement to the next level.

- Lead generation campaigns for collecting contact information.

- Facebook lead generation campaign within the platform.

- Messages campaign for direct messaging via Facebook Messenger.

- Bottom of funnel: converting leads into customers.

- Conversion campaigns optimized for purchases.

- Retargeting campaigns for people who have shown interest.

- Dynamic ads showcasing products or services they viewed.

- Understanding and addressing your customers better through an advertising funnel is crucial for successful Facebook ad campaigns.

- Implementing specific actions for each stage of the funnel helps drive results.

- Don't forget to nurture existing customers in the advocacy stage for repeat purchases and referrals.

Question: Have you used any of these Facebook campaigns before? Let me know in the comments!

How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

Ladies and gentlemen, you are in for a treat today because whether you have zero experience or some knowledge in Facebook ads, I will take you from beginner to expert by the end of this video. I've even provided timestamps so you can skip to specific sections if you want. But don't skip the end because I have a massive giveaway you won't want to miss. Now let's dive into today's training.

- Facebook Ads Master Class Step by Step 2022

Why Advertise on Facebook?

- 1.93 billion daily active users

- 28 billion total ad revenue per year

- $1 cost per click and $11.54 CPM (don't worry, I'll explain CPM later)

- Personal reasons: advertising agency and education company

Benefits of Advertising on Facebook:

- Sell more: advertise products or services and drive traffic to your website for purchases

- Generate leads: collect customer information directly through Facebook ads

- Distribute content: reach a wider audience on Facebook and Instagram

- App installs: advertise your app and increase downloads

Value Propositions of Facebook Advertising:

- Testing: Facebook is a great platform to test your offer and validate its success

- Targeting: Facebook has extensive user information, allowing advertisers to micro-segment their target audience

- CPC: Facebook charges per click, and you can get clicks for as low as one cent

- Predictability: Once you dial in your funnel and offer, you can consistently generate profit through Facebook ads

Assets Needed for Advertising on Facebook:

- Business Manager: the container for all your business assets, including ad accounts, pages, pixels, and payment methods

- Ad accounts: create campaigns within your business manager, with up to five ad accounts per manager

- Facebook page: use real brand information and provide as much detail as possible to build trust with Facebook

- Domain: verify ownership of your domain to drive ads to it

- Pixel: a code placed on your website to track visitor actions and measure ad results

- Payment method: set up a payment method for your Facebook ads

Creating a Facebook Page:

- Use the provided link to sign up for a page

- Select the type of page you want to create (business, brand, community, public figure)

- Enter your business information and add profile and cover pictures

- Create a username for your page and add business details like description, contact, location, hours, and website

- Bonus tip: have at least 20 posts on your page before running ads, post at least three times a day for the first seven days, and keep the page active

Creating a Business Manager:

- Use the provided link to create your business manager

- Fill in your real information and use it as your primary hub for managing pages, ad accounts, domains, and other assets

- Advertising on Facebook offers numerous benefits, including increased sales, lead generation, content distribution, and app installs

- Facebook provides valuable targeting options and predictable cost per click

- To start advertising, you need a business manager, ad accounts, a Facebook page, domain verification, pixel, and payment method

- Follow the step-by-step instructions to create your page and business manager, ensuring you provide accurate information to build trust with Facebook

Remember, Facebook advertising can be a powerful tool for growing your business. So don't hesitate to dive in and start reaching your target audience with effective ads.


Hi guys, it's Ben Heath from Leaguer, and this video is all about Facebook ads for small businesses. Specifically, I want to go through my number one strategy for generating leads and sales for small businesses using Facebook ads.

As a small business, you can't rely on your brand to help you sell your products or services like large brands can. You also probably don't have the budget to build brand awareness. So, you have to approach things differently, and it all comes down to the offer.

Let's create an example Facebook ad campaign specifically for a small business. First, we'll go to Ads Manager and click on the create button. For the campaign objective, I recommend using the conversion objective. Your Facebook ads need to deliver results and bring money back into the business. So, you can either directly go for purchases or go for leads, depending on your business.

To use the conversions objective, you'll need to install the Facebook pixel on your website if you haven't already. You can check out the link in the video description for a tutorial on how to install the Facebook pixel.

At the ad set level, select the conversion event you want to optimize for. If you want purchases, select purchase. If you want leads, select leads. Set a budget that you are comfortable with, but don't spend too little that it won't make a difference.

Next, let's talk about targeting. There are two types of small businesses: local and national/international. For local businesses, it's best to select the demographic data that describes your customers. If your area of operation is limited, make sure to set a smaller radius.

For national or international businesses, I recommend using a lookalike audience based on your previous customers. This audience contains people who are similar to your previous customers and are most likely to be interested in your products or services. If you operate in a highly populated area, use a 10% lookalike audience. Otherwise, a 1% lookalike audience is sufficient.

Leave everything else in the ad set as is, and proceed to the ad level. Create an engaging ad that showcases your offer and drives conversions. Make sure to include a strong call-to-action and a clear value proposition.

In conclusion, when it comes to Facebook ads for small businesses, it's all about the offer. Create a compelling offer and target the right audience. Use the conversion objective and track your results using the Facebook pixel. With the right strategy, Facebook ads can be a powerful tool for generating leads and sales for your small business.

Remember, it's important to adapt your approach to Facebook ads based on the size and goals of your business. Good luck with your Facebook ad campaigns!

NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE

Are you looking to set up a solid Facebook ads campaign from scratch? Well, you're in luck! In this tutorial, I will guide you step by step on how to create successful Facebook ads that will generate ongoing revenue for your business. You may be wondering if Facebook ads still work, and the answer is a resounding yes! Just take a look at the Facebook Report Third Quarter 2021 Results and yearly financial results - they show consistent year-on-year growth in active user base and advertising revenue. With nearly 2 billion active users every day, including Instagram users, Facebook ads are still a powerful tool for reaching your target audience. So, let's dive into the tutorial and explore the changes and strategies for setting up effective Facebook ads.

Setting Up a Business Account:

1. Go to business.facebook.com and create a new business account.

2. Log into your Facebook account and create a new business account.

3. Familiarize yourself with the Facebook Business Manager interface, which includes the campaign section, ad sets, and ads.

4. Understand the importance of the campaign structure and how it flows from campaigns to ad sets to ads.

5. Explore the column section for analyzing ad performance and accessing detailed data.

6. Utilize the breakdown column to gain more insights into your ads.

7. Generate reports and customer reports in the reports section.

8. Familiarize yourself with the data fields that provide crucial information about your ads, such as ad names, delivery types, bid strategy, and budget.

Competitor Research:

1. Conduct competitor research to gain insights into successful ads within your industry.

2. Use the Facebook Ad Library, a valuable tool for finding and analyzing ads.

3. Enter generic terms related to your business, such as iphone cases, and explore different ads in the library.

4. Identify competitor brands within your niche and search for their ads in the Facebook Ad Library.

5. Scroll through their oldest ads to determine if they are still running, indicating their effectiveness.

6. Click on the ads to view more details, such as the landing page and ad direction.

7. Take note of competitor strategies and use them as inspiration for your own ads.

Campaign Ideas Generator:

1. Visit facebook.com/business/campaign-ideas-generator, a useful tool for generating campaign ideas.

2. Choose your niche and specify a specific event or time of year for campaign suggestions.

3. Get campaign ideas based on Facebook's extensive campaign data.

4. Explore ready-to-go ads and download JPEGs and images for inspiration.

5. Note that it's recommended to create your own creative and images for your ads.

Creating the Ad:

1. Go back to the Facebook Ads Manager and click on the Create button.

2. Choose your campaign objective based on your goals, such as conversions, traffic, or engagement.

3. Name your campaign using a parameter that reflects the campaign goal, such as conversion-iphone case-date.

4. Proceed to the overview of the campaign and continue through any necessary special ad categories.

Now that you know how to set up a solid Facebook ads campaign, you can start generating a new stream of revenue for your business. Remember to stay updated with any changes in Facebook ads and continually optimize your campaigns for better results. Good luck with your Facebook advertising journey!

Facebook Marketing for Small Businesses

If you're a small business looking to grow and market on Facebook, it can be overwhelming at first. Where do you start? Are page likes still important? How do you run Facebook ads? Are they even profitable? In this video, I'll answer those questions and more to help you get started on the right track with Facebook marketing for small businesses.

- Facebook's ability to help small businesses

- Three main methods: discover new customers online, find customers with ads, connect with customers using messaging

Discovering New Customers Online:

- Free tools to build your online presence

- Create a Facebook business page

- Set up your meta business suite

- Link your Instagram account to your Facebook business page

- Difference between business manager and meta business suite

- Benefits of using meta business suite

- Share content and start conversations with posts

- Utilize stories to share images and videos

- Create events and automate them

- Show products or services in live videos

- Create or join a Facebook group

Finding Your Customers with Ads:

- Different ad campaigns with different objectives

- Set up the Facebook pixel on your site for conversion campaigns

- Advertising budget required

- Organic Facebook marketing as an alternative

Connecting with Customers Using Messaging:

- Utilize messaging through Messenger, Instagram Direct, and WhatsApp

- Messages ad campaign or organic messaging efforts

- Importance of brand transparency and authenticity

- Recap of tools and videos mentioned

- Importance of creating a Facebook marketing funnel

- Encouragement to like, subscribe, and watch other Facebook videos

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