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He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue

Published on: December 2 2022 by Tatiana James

He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue

The above is a brief introduction to He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue.

Let's move on to the first section of He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue!

He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue

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00:00:00 00:00:04 hey everyone welcome back I'm Tatiana
00:00:02 00:00:06 and today I have the privilege of
00:00:04 00:00:09 sharing with you another Amazon FBA
00:00:06 00:00:10 success story I have Kevin who is going
00:00:09 00:00:13 to be sharing with you his story about
00:00:10 00:00:15 how he started with the Amazon FBA
00:00:13 00:00:18 business only a couple of years ago and
00:00:15 00:00:20 he is doing extremely well doing about
00:00:18 00:00:23 80 thousand dollars in revenue this year
00:00:20 00:00:26 around 23,000 dollars in sales in the
00:00:23 00:00:28 last 30 days alone and so I know the
00:00:26 00:00:30 power of sharing these stories with you
00:00:28 00:00:32 guys I know the power and storytelling
00:00:30 00:00:34 because you know if you don't share
00:00:32 00:00:36 these stories and you don't see other
00:00:34 00:00:38 people who are actually successful in
00:00:36 00:00:40 this business sometimes you don't know
00:00:38 00:00:42 what's possible and everything anything
00:00:40 00:00:44 that we start any kind of goal that we
00:00:42 00:00:46 have it starts with first time in the
00:00:44 00:00:48 belief you have to believe that it's
00:00:46 00:00:50 possibility for you and as they're gonna
00:00:48 00:00:51 hear Kevin's gonna share that he only
00:00:50 00:00:54 got started with this business because
00:00:51 00:00:55 he actually met a couple guys who were
00:00:54 00:00:57 in the business and they weren't
00:00:55 00:01:00 successfully selling on Amazon and so
00:00:57 00:01:03 that instilled belief in him that he
00:01:00 00:01:05 could do it too and so Kevin is going to
00:01:03 00:01:06 be sharing with you his story I'm sure
00:01:05 00:01:08 that it's going to be really impactful
00:01:06 00:01:11 for you and he has so many amazing
00:01:08 00:01:12 lessons to pass on to all of you who are
00:01:11 00:01:15 going to be starting your business and
00:01:12 00:01:17 who need help getting started so Kevin
00:01:15 00:01:20 thank you so so much for taking the time
00:01:17 00:01:22 to be here today hey Tatiana thank you
00:01:20 00:01:24 so much I'm so happy to be here I really
00:01:22 00:01:26 appreciate it ah thank you
00:01:24 00:01:28 so Talon let's get started with just
00:01:26 00:01:32 sharing with me how did you first learn
00:01:28 00:01:34 about the business model of selling on
00:01:32 00:01:36 Amazon about e-commerce because my
00:01:34 00:01:38 understanding is you know you had no
00:01:36 00:01:40 idea that this even existed and all of a
00:01:38 00:01:42 sudden you were introduced to a couple
00:01:40 00:01:44 guys and they kind of got the wheels
00:01:42 00:01:48 turning and you discovered this business
00:01:44 00:01:50 model yeah so actually I've always
00:01:48 00:01:51 wanted to start my own business and you
00:01:50 00:01:53 know I was always trying to pull
00:01:51 00:01:55 information about different businesses
00:01:53 00:01:57 and you know I had a couple friends that
00:01:55 00:02:00 were friends with my best friend and we
00:01:57 00:02:01 were away at a bachelor party and you
00:02:00 00:02:03 know we were just hanging out just
00:02:01 00:02:05 hanging out and I was asking them about
00:02:03 00:02:07 their business and I heard they're doing
00:02:05 00:02:09 really well with Amazon you know at that
00:02:07 00:02:11 time I didn't even know Amazon had had
00:02:09 00:02:13 third-party sellers so I was a little
00:02:11 00:02:15 bit you know surprised there and
00:02:13 00:02:17 yeah they kind of just you know Doven
00:02:15 00:02:21 and told me their sales projections for
00:02:17 00:02:23 for 2019 at this time it was 2018 and it
00:02:21 00:02:25 was like multi seven figures and I was
00:02:23 00:02:28 just blown away I'm like is this real
00:02:25 00:02:30 like are you guys is this the truth and
00:02:28 00:02:32 you know and they were super humble and
00:02:30 00:02:34 they just wanted to tell me about it and
00:02:32 00:02:36 I got I got super hooked I was hooked
00:02:34 00:02:39 and I just went home and started
00:02:36 00:02:41 researching about Amazon FBA so that was
00:02:39 00:02:43 your first introduction to possibility
00:02:41 00:02:46 of selling on Amazon and when you heard
00:02:43 00:02:48 those sales figures did you have any
00:02:46 00:02:51 hesitations were you thinking like is
00:02:48 00:02:52 this legitimate is this not legitimate
00:02:51 00:02:54 did you go home and research you know
00:02:52 00:02:56 all the possibilities of this what
00:02:54 00:02:59 happened was going on in your mind yeah
00:02:56 00:03:01 I mean I definitely trusted them there
00:02:59 00:03:03 was no there was no question about that
00:03:01 00:03:06 you know they're stand-up guys I just
00:03:03 00:03:08 you know it's it's really inspiring to
00:03:06 00:03:10 see that the possibilities I mean at
00:03:08 00:03:12 that time those two partners one just
00:03:10 00:03:15 left his full-time job and the other one
00:03:12 00:03:18 still had another job and you know it's
00:03:15 00:03:20 just for me it was an inspiration and it
00:03:18 00:03:21 just really like put a fire under my ass
00:03:20 00:03:23 and I was like I have to get out there
00:03:21 00:03:25 and do something about this is awesome
00:03:23 00:03:30 right and so what were you doing for
00:03:25 00:03:32 work before I was working for a CPG
00:03:30 00:03:34 company for a food company so out of
00:03:32 00:03:36 college and I started working for a food
00:03:34 00:03:39 brand and I've bounced around to a
00:03:36 00:03:41 couple other brands since but I work on
00:03:39 00:03:42 the sales team for a food brand and
00:03:41 00:03:44 that's what I've been doing the past you
00:03:42 00:03:46 know a bunch of years awesome
00:03:44 00:03:49 so so you went home and you started
00:03:46 00:03:51 doing research and so how did you first
00:03:49 00:03:54 get started how did you first decide on
00:03:51 00:03:56 you know your original product and all
00:03:54 00:04:00 of that the intro to Amazon FBA what
00:03:56 00:04:02 were you doing yeah so um when I
00:04:00 00:04:04 originally went home I went onto YouTube
00:04:02 00:04:06 and I just try to soak in as much
00:04:04 00:04:08 information as possible about Amazon
00:04:06 00:04:10 there's so much content out there and
00:04:08 00:04:12 that's when I stumbled across in you and
00:04:10 00:04:14 Stefan among others you know it's super
00:04:12 00:04:18 inspirational and thank you for that and
00:04:14 00:04:19 on top of that I found a podcast so I
00:04:18 00:04:21 did a lot of driving for work so
00:04:19 00:04:23 whenever I was driving I was just
00:04:21 00:04:26 listening to this podcast just soaking
00:04:23 00:04:27 in so much information and I would go
00:04:26 00:04:28 home at nighttime
00:04:27 00:04:30 I would and I would really just learn
00:04:28 00:04:32 more and for me it was just so much fun
00:04:30 00:04:35 to learn about this business and really
00:04:32 00:04:38 trying to just take in as much as I can
00:04:35 00:04:41 so that's kind of really how that
00:04:38 00:04:43 happened and then I started I learned
00:04:41 00:04:45 about product research and jungle cow
00:04:43 00:04:46 and then I started researching and I
00:04:45 00:04:49 found my first product that I really
00:04:46 00:04:50 wanted to dive into and and that's kind
00:04:49 00:04:54 of how that happened I found a product
00:04:50 00:04:57 and it was a sports organizer and I went
00:04:54 00:04:59 full head like a steam and I just worked
00:04:57 00:05:01 really hard to make this happen but it
00:04:59 00:05:03 was a bit of an intricate product so I
00:05:01 00:05:05 had some challenges there but I'm sure
00:05:03 00:05:06 we can convince that was so this first
00:05:05 00:05:08 product that you decided on this was a
00:05:06 00:05:10 product that you were passionate about
00:05:08 00:05:12 or was this the product that you kind of
00:05:10 00:05:14 you looked at the numbers you saw it was
00:05:12 00:05:17 a profitable viable product opportunity
00:05:14 00:05:19 or was it both I was definitely not
00:05:17 00:05:21 passionate about it at all it just fit
00:05:19 00:05:24 the criteria of something I was looking
00:05:21 00:05:27 for you know it fit like the proper size
00:05:24 00:05:28 no the the best seller ranked the amount
00:05:27 00:05:30 of reviews for a competitor I was
00:05:28 00:05:33 looking for the price range and they
00:05:30 00:05:37 just fit this model that I was trying to
00:05:33 00:05:39 sell and at that time I didn't realize
00:05:37 00:05:42 you know the challenges of trying to
00:05:39 00:05:43 develop a brand new product as opposed
00:05:42 00:05:45 to finding something that's already
00:05:43 00:05:49 created and tweaking it so that's kind
00:05:45 00:05:50 of how that happened but if so I spent
00:05:49 00:05:53 about eight months designing this
00:05:50 00:05:55 product oh wow and I spent about eight
00:05:53 00:05:57 months I worked with a designer he was a
00:05:55 00:06:00 friend of a friend he was an engineer
00:05:57 00:06:02 and you know we just teamed up we made a
00:06:00 00:06:04 deal and we spent a lot of time on it
00:06:02 00:06:07 and the Frog actually came along really
00:06:04 00:06:09 really well we found out about seven
00:06:07 00:06:11 months in that the mold for this product
00:06:09 00:06:13 was over fifty thousand dollars which is
00:06:11 00:06:17 way out of the budget way out of budget
00:06:13 00:06:20 so by this time I was so heavily
00:06:17 00:06:23 invested so it hurt but we had to move
00:06:20 00:06:26 on and we had to move on so quickly
00:06:23 00:06:28 after you know we'd been changed out of
00:06:26 00:06:30 this product I found another product
00:06:28 00:06:33 about a month later that I thought that
00:06:30 00:06:34 I could sell and that's the product that
00:06:33 00:06:37 I'm currently selling now yeah
00:06:34 00:06:40 interesting so so with that first
00:06:37 00:06:41 product this was a product that wasn't
00:06:40 00:06:43 already exist
00:06:41 00:06:45 on Amazon and selling on Amazon it was a
00:06:43 00:06:47 product that you were developing on your
00:06:45 00:06:49 own kind of like inventing this product
00:06:47 00:06:51 or redesigning this product with the
00:06:49 00:06:53 manufacturer yeah exactly I would
00:06:51 00:06:56 there's something that was already
00:06:53 00:06:57 selling on Amazon it had it was doing a
00:06:56 00:07:01 ton of sales with not a lot of
00:06:57 00:07:03 competition and I figured out a way to
00:07:01 00:07:07 make it better to make it you know more
00:07:03 00:07:10 unique more useful to the users and I
00:07:07 00:07:13 just work with you know this designer to
00:07:10 00:07:14 try to have it made and it was just a
00:07:13 00:07:17 little bit too complex and the plastik
00:07:14 00:07:19 molding was not cheap so that was the
00:07:17 00:07:22 challenge for me right right yeah so I
00:07:19 00:07:24 guess you know with Amazon FBA is is
00:07:22 00:07:25 important to you know when you find a
00:07:24 00:07:27 product to find ways that you can
00:07:25 00:07:29 differentiate yourself and find ways
00:07:27 00:07:31 that you can add more value to the
00:07:29 00:07:34 customers but when you
00:07:31 00:07:36 I guess modify things too much then it
00:07:34 00:07:37 becomes a completely new product and
00:07:36 00:07:40 that's where the costs increase and
00:07:37 00:07:42 especially if you have to place a mold
00:07:40 00:07:43 with a manufacturer I could see how that
00:07:42 00:07:46 could be extremely expensive so that's
00:07:43 00:07:48 not something I paid it definitely not
00:07:46 00:07:50 something I antikipated we thought about
00:07:48 00:07:52 changing the materials we thought about
00:07:50 00:07:55 a few different scenarios that can make
00:07:52 00:07:57 this more doable but at that point it
00:07:55 00:07:59 hit me you know up until that point it
00:07:57 00:08:01 didn't even cross my mind to find a
00:07:59 00:08:03 product that was already essentially
00:08:01 00:08:06 made that a manufacturer has already
00:08:03 00:08:08 made and I can just find ways to make
00:08:06 00:08:12 that one better rather than starting
00:08:08 00:08:14 from from scratch so so that's something
00:08:12 00:08:15 that you know I tell new sellers to
00:08:14 00:08:18 think about if you have it a new idea
00:08:15 00:08:20 great just get a quote really early on
00:08:18 00:08:22 if there's gonna be a mold attached to
00:08:20 00:08:24 that because often there's a lot easier
00:08:22 00:08:26 to find something that's already working
00:08:24 00:08:27 and you can just make those tweaks and
00:08:26 00:08:29 get something up on Amazon yeah
00:08:27 00:08:31 definitely yeah I could see how that
00:08:29 00:08:33 must have been challenging especially
00:08:31 00:08:35 since you were so heavily invested
00:08:33 00:08:37 already time committed money committed I
00:08:35 00:08:39 could see how that would be
00:08:37 00:08:42 disappointing and you know usually when
00:08:39 00:08:44 people are doing Amazon FBA it's the
00:08:42 00:08:45 private label model where you're just
00:08:44 00:08:47 you're finding something that's already
00:08:45 00:08:49 selling well like the iPhone case and
00:08:47 00:08:52 then you're just putting your brand name
00:08:49 00:08:54 but we also want to improve the product
00:08:52 00:08:55 whether it's improving you know the
00:08:54 00:08:57 actual product itself maybe it's
00:08:55 00:08:59 improving the packaging the customer
00:08:57 00:09:01 support you know all those different
00:08:59 00:09:03 things but when you are going off and
00:09:01 00:09:05 kind of remodeling everything about the
00:09:03 00:09:08 product that's where it can get really
00:09:05 00:09:09 expensive and complex and you know I
00:09:08 00:09:11 don't know if you watched Shark Tank
00:09:09 00:09:13 that TV show I love that show I used to
00:09:11 00:09:14 watch it all the time it's great job
00:09:13 00:09:15 great job
00:09:14 00:09:18 yeah well I'm there you see often times
00:09:15 00:09:19 these entrepreneurs and then the Sharks
00:09:18 00:09:20 ask them well how much have you invested
00:09:19 00:09:22 in the business and they don't have any
00:09:20 00:09:24 sales yet but they've invested 50
00:09:22 00:09:26 thousand a hundred thousand the Sharks
00:09:24 00:09:28 like what why would you invest so much
00:09:26 00:09:30 into the business you have to prove your
00:09:28 00:09:32 concept first and so I'm a big believer
00:09:30 00:09:34 in just like you know get the product
00:09:32 00:09:36 out there you can always modify it with
00:09:34 00:09:38 time but at least prove your concept and
00:09:36 00:09:40 get those customers so that you can
00:09:38 00:09:42 start you know making some monies to
00:09:40 00:09:45 support and fund the business so that it
00:09:42 00:09:48 can grow absolutely so when you hit that
00:09:45 00:09:49 hiccup and that kind of that point where
00:09:48 00:09:52 you had invest the time invests the
00:09:49 00:09:54 money to that product what compelled you
00:09:52 00:09:56 to move forward and pick another product
00:09:54 00:09:58 because a lot of people at that point
00:09:56 00:10:00 would be like they would give up they'd
00:09:58 00:10:01 say you know what I'm disappointed this
00:10:00 00:10:03 is not how I thought it would work out
00:10:01 00:10:07 and I'm just gonna you know scratch this
00:10:03 00:10:09 idea of selling on Amazon yeah I was so
00:10:07 00:10:11 insanely excited to sell on Amazon and
00:10:09 00:10:14 although we put so much time into this
00:10:11 00:10:16 one product the idea of selling was way
00:10:14 00:10:19 more exciting than selling this product
00:10:16 00:10:21 and at the point where I realized that
00:10:19 00:10:24 this product is gonna cost me like fifty
00:10:21 00:10:25 thousand dollars for the mold when I
00:10:24 00:10:28 started calculating the cost of
00:10:25 00:10:30 potential new products I realized that I
00:10:28 00:10:32 can get it up and selling for no mold
00:10:30 00:10:34 all I have to do is just make certain
00:10:32 00:10:36 tweaks and then it's selling so in a way
00:10:34 00:10:40 I was looking at it as a huge cost
00:10:36 00:10:42 savings and you know and it's something
00:10:40 00:10:44 that I know is already working as
00:10:42 00:10:46 opposed to really creating something new
00:10:44 00:10:49 where the social proof hasn't been
00:10:46 00:10:51 proven yet and know so for me it was
00:10:49 00:10:53 kind of easy to jump into it I'm like
00:10:51 00:10:55 this product is a product is getting set
00:10:53 00:10:57 up on Amazon regardless I don't care how
00:10:55 00:10:59 it's gonna happen so that was kind of my
00:10:57 00:11:02 mentality that's awesome so then you
00:10:59 00:11:04 moved on to the second product
00:11:02 00:11:06 you quickly picked your product you
00:11:04 00:11:08 didn't fall into like analysis paralysis
00:11:06 00:11:11 taking months to pick that product you
00:11:08 00:11:13 were quite decisive with it yeah it was
00:11:11 00:11:14 I think it was about like two months
00:11:13 00:11:16 maybe
00:11:14 00:11:20 I ordered samples of a totally different
00:11:16 00:11:22 product and I received the product and I
00:11:20 00:11:24 was putting my logo on it and I had this
00:11:22 00:11:26 whole brand name for it and I was
00:11:24 00:11:30 getting pretty serious about this one
00:11:26 00:11:32 product and then as I was checking like
00:11:30 00:11:34 Amazon product research I came across
00:11:32 00:11:37 another one that was somewhat related to
00:11:34 00:11:38 this and I was like oh wow this actually
00:11:37 00:11:42 might be better than this one I'm
00:11:38 00:11:43 thinking about right now and you know at
00:11:42 00:11:46 the time this there was one competitor
00:11:43 00:11:48 and the competitor was doing really well
00:11:46 00:11:50 and there really wasn't other sellers
00:11:48 00:11:52 that were doing the same thing and to me
00:11:50 00:11:55 it was so clear on what I had to do to
00:11:52 00:11:58 make it better and I made a few changes
00:11:55 00:12:02 and I just went with my gut and then I
00:11:58 00:12:05 was selling that product yeah by that it
00:12:02 00:12:06 took about seven months from when I sent
00:12:05 00:12:08 my when I started working with that
00:12:06 00:12:12 supplier to when I make when I made the
00:12:08 00:12:14 first sale in November of 19 okay got it
00:12:12 00:12:16 so it took a number of months to
00:12:14 00:12:18 establish the relationship with the
00:12:16 00:12:20 supplier I get the samples place the
00:12:18 00:12:22 order ship the order all of that stuff
00:12:20 00:12:24 it it usually takes a lot longer than
00:12:22 00:12:26 people think and so that's why I can't
00:12:24 00:12:28 some people think okay I'm mr. McAmis on
00:12:26 00:12:31 appeal business I'm like okay if you're
00:12:28 00:12:34 gonna start today at minimum 3 months
00:12:31 00:12:37 like it just right right and I don't
00:12:34 00:12:39 think i think that if at that time could
00:12:37 00:12:40 have been cut down quite a bit and
00:12:39 00:12:42 there's obviously a learning curve for
00:12:40 00:12:44 your first product right there you're
00:12:42 00:12:46 still trying to learn these terms about
00:12:44 00:12:47 shipping trying to figure out what a
00:12:46 00:12:49 freight forwarder is so there's so many
00:12:47 00:12:51 things that you're trying to figure out
00:12:49 00:12:53 but what I've notiked is I haven't
00:12:51 00:12:55 officially launched a second product yet
00:12:53 00:12:57 but I imagine it's gonna be a much
00:12:55 00:12:59 smoother process than that first one
00:12:57 00:13:02 that first one once you get over that
00:12:59 00:13:04 hump I really assume and imagine that
00:13:02 00:13:05 the next one's gonna be a bit easier you
00:13:04 00:13:07 know oh yeah you're a hundred percent
00:13:05 00:13:09 right and I love that that's why this
00:13:07 00:13:11 business is so cool because it's so it's
00:13:09 00:13:13 a process it's an a process can be
00:13:11 00:13:15 replicated and so once you learn at the
00:13:13 00:13:16 first time it's like okay do your
00:13:15 00:13:18 product research you find your
00:13:16 00:13:19 manufacturer you you know put your
00:13:18 00:13:21 branding you know you you do product
00:13:19 00:13:23 launch like it's all these things you
00:13:21 00:13:25 just do it again and again again for the
00:13:23 00:13:26 second third fourth product and each
00:13:25 00:13:28 time you launch a new product you just
00:13:26 00:13:30 get better at it because you gain
00:13:28 00:13:32 experience like we're gonna tok about
00:13:30 00:13:33 some of the lessons and the challenges
00:13:32 00:13:36 that you've had with your business but
00:13:33 00:13:38 even with the first product how much
00:13:36 00:13:39 knowledge you've accumulated through
00:13:38 00:13:41 your experience that's the most
00:13:39 00:13:42 invaluable information it's more
00:13:41 00:13:44 valuable than the revenue that you're
00:13:42 00:13:46 generating because you're going to put
00:13:44 00:13:48 that to use when it comes time to launch
00:13:46 00:13:50 your second your third product and build
00:13:48 00:13:52 your brand yeah absolutely and that's
00:13:50 00:13:54 something I thought about you know when
00:13:52 00:13:57 I launched this first product I said if
00:13:54 00:13:59 I break even I just gained a world of
00:13:57 00:14:00 experience and obviously that's not an
00:13:59 00:14:02 ideal situation
00:14:00 00:14:05 but I mean it's pretty cool in itself
00:14:02 00:14:07 like launching a product the worst case
00:14:05 00:14:09 scenario it doesn't work out and I break
00:14:07 00:14:10 even and I learn a whole bunch that
00:14:09 00:14:12 sounds awesome
00:14:10 00:14:14 yeah that's a really positive mindset so
00:14:12 00:14:16 a lot of people they don't ever get
00:14:14 00:14:18 started because they they fear failing
00:14:16 00:14:20 and they fear you know the product not
00:14:18 00:14:22 working or not picking the gross product
00:14:20 00:14:24 but at the end of the day like you know
00:14:22 00:14:27 when I'm scared of something sometimes
00:14:24 00:14:29 when we here's really in our head and if
00:14:27 00:14:31 we can localize that fear and actually
00:14:29 00:14:33 you know maybe write it down on a piece
00:14:31 00:14:35 of paper okay what exactly am I afraid
00:14:33 00:14:36 of am i right like and then you realize
00:14:35 00:14:39 it's really not the end of the world
00:14:36 00:14:41 like if I pick a product that for
00:14:39 00:14:43 whatever reason doesn't sell well I
00:14:41 00:14:45 could you know sell out of those you
00:14:43 00:14:47 know it's even if it's at cost and just
00:14:45 00:14:49 recuperate my investment and at the end
00:14:47 00:14:51 of the day that experience is so
00:14:49 00:14:53 valuable I remember when I was first
00:14:51 00:14:56 selling mine I think it was my second
00:14:53 00:14:58 product my mascara product I had a
00:14:56 00:15:01 company in in Vancouver Canada
00:14:58 00:15:03 they were this filtration company they
00:15:01 00:15:06 did water filters and they were really
00:15:03 00:15:08 really big and they wanted to put all of
00:15:06 00:15:10 their products and sell them on Amazon
00:15:08 00:15:12 because they saw where you know it was
00:15:10 00:15:14 going and they wanted to make sure that
00:15:12 00:15:15 they evolved and moved through time but
00:15:14 00:15:17 they didn't know how to do it and so
00:15:15 00:15:19 they had come across something that I
00:15:17 00:15:20 did maybe it was a video on youtube i'm
00:15:19 00:15:22 not really sure and then they called me
00:15:20 00:15:24 and they had asked me hey will you work
00:15:22 00:15:26 for us and so they were willing to hire
00:15:24 00:15:29 me on a full-time
00:15:26 00:15:31 basis which I was surprised for and they
00:15:29 00:15:33 were willing to pay me really well and
00:15:31 00:15:35 offer me an assistant to help me because
00:15:33 00:15:38 they had like 600 SKUs that they wanted
00:15:35 00:15:40 to for me to put on Amazon and optimize
00:15:38 00:15:41 their listings and all that and I was
00:15:40 00:15:43 just thinking like look at that you know
00:15:41 00:15:44 now all of a sudden there's this new
00:15:43 00:15:46 opportunity even if I decided I no
00:15:44 00:15:49 longer want to sell an Amazon right
00:15:46 00:15:51 before I realized hey I don't want to be
00:15:49 00:15:53 an entrepreneur I can now work for
00:15:51 00:15:55 someone else because I now have skills
00:15:53 00:15:57 that so few people have and so many
00:15:55 00:16:00 businesses need these skills they need
00:15:57 00:16:02 people who know how to you know operate
00:16:00 00:16:04 on Amazon know how to use seller central
00:16:02 00:16:06 all of those things and so you acquire
00:16:04 00:16:07 these it's like you know taking a
00:16:06 00:16:09 university course and you learn so much
00:16:07 00:16:11 and then you can get hired for your
00:16:09 00:16:14 services so there's always opportunities
00:16:11 00:16:15 yeah it's like a win-win situation right
00:16:14 00:16:17 you get to try something and see if it
00:16:15 00:16:19 works out and you're also learning these
00:16:17 00:16:20 experiences you're learning new skills
00:16:19 00:16:22 like you mentioned the same time
00:16:20 00:16:24 obviously that everyone has a different
00:16:22 00:16:26 level of like the risk that they feel
00:16:24 00:16:28 comfortable with and I think that's a
00:16:26 00:16:30 huge challenge for a lot of new sellers
00:16:28 00:16:33 you know like what if I lose this money
00:16:30 00:16:34 you know and that something that you
00:16:33 00:16:36 know it's not it's not easy but um I
00:16:34 00:16:38 really think that if you just feel
00:16:36 00:16:40 confident in your product and we really
00:16:38 00:16:43 find a way to stik out and be different
00:16:40 00:16:46 and really keep that that order qty that
00:16:43 00:16:47 first batch small you're just setting
00:16:46 00:16:50 yourself up for to be in a good spot
00:16:47 00:16:52 for your first batch yeah yeah
00:16:50 00:16:55 definitely so with your second product
00:16:52 00:16:57 or what your first product so you you
00:16:55 00:16:59 how did you land on your manufacturer
00:16:57 00:17:01 was it quite a simple process to find
00:16:59 00:17:04 your manufacturer do you find them are
00:17:01 00:17:06 they overseas or are they local yeah
00:17:04 00:17:10 they're in China I found them on Alibaba
00:17:06 00:17:12 I think I originally I took a template
00:17:10 00:17:13 that was my first like month working
00:17:12 00:17:16 with suppliers in Alibaba I think I
00:17:13 00:17:19 found some template from online about
00:17:16 00:17:20 how to reach out to suppliers and at
00:17:19 00:17:23 that point I knew a little bit about
00:17:20 00:17:26 Incoterms and fo B and X works and I
00:17:23 00:17:28 really just copied and pasted that and
00:17:26 00:17:29 I'd still been you know my product you
00:17:28 00:17:31 know
00:17:29 00:17:34 can you send samples to this address
00:17:31 00:17:37 yeah me and we are looking to exact
00:17:34 00:17:39 their product line exactly like who I
00:17:37 00:17:39 pretend to be a hotshot and do every
00:17:39 00:17:41 time
00:17:39 00:17:45 not to me they could go out a big brand
00:17:41 00:17:47 is it just me so yeah I mean that's kind
00:17:45 00:17:50 of how it happened and I got connected
00:17:47 00:17:52 with my supplier and that's kind of how
00:17:50 00:17:55 it happened and I work with a few others
00:17:52 00:17:56 but I think they were the best fit and
00:17:55 00:18:00 this is I also work with a trading
00:17:56 00:18:01 company so it's nice - it was a nice to
00:18:00 00:18:03 learn about a trading company first
00:18:01 00:18:06 working with the manufacturer directly
00:18:03 00:18:07 and when you first start well from my
00:18:06 00:18:09 understanding a trading company is a
00:18:07 00:18:12 company that essentially you know they
00:18:09 00:18:13 work with different factories so for me
00:18:12 00:18:16 not really understanding how
00:18:13 00:18:18 manufacturing worked the trading company
00:18:16 00:18:21 was actually pretty helpful because my
00:18:18 00:18:23 product is has about four pieces that
00:18:21 00:18:26 come from different factories oh wow so
00:18:23 00:18:28 yeah so they all come from different
00:18:26 00:18:31 factories throughout China and they get
00:18:28 00:18:33 shipped to my trading company and you
00:18:31 00:18:35 know their English is great so our
00:18:33 00:18:37 communication is great between me and my
00:18:35 00:18:40 company and they kind of handle the the
00:18:37 00:18:43 communications between you know the four
00:18:40 00:18:45 factories so there's a bit of a premium
00:18:43 00:18:46 that comes with the price but when
00:18:45 00:18:49 you're starting out I think that's
00:18:46 00:18:50 something that is helpful and you know a
00:18:49 00:18:52 lot of people are scared to work with
00:18:50 00:18:54 trading companies because you're paying
00:18:52 00:18:55 a premium and but I think in some
00:18:54 00:18:57 situations it can be beneficial
00:18:55 00:18:59 especially when you're starting out yeah
00:18:57 00:19:00 thank you for that perspective because I
00:18:59 00:19:02 usually yeah I haven't really thought of
00:19:00 00:19:04 it like that and that's so true because
00:19:02 00:19:06 so for those of you guys watching who
00:19:04 00:19:08 don't know the difference a manufacturer
00:19:06 00:19:09 and a trading company they're different
00:19:08 00:19:11 and sometimes it's hard to tell the
00:19:09 00:19:14 difference if you're on Alibaba they
00:19:11 00:19:15 should they should show whether they're
00:19:14 00:19:18 a manufacturer or trading company a
00:19:15 00:19:20 manufacturer they're they have their own
00:19:18 00:19:22 facility where they're manufacturing in
00:19:20 00:19:25 house all of the products and a trading
00:19:22 00:19:27 company they kind of it's it's almost
00:19:25 00:19:29 kind of like if you have a shop if I
00:19:27 00:19:30 store in your drop shipping products you
00:19:29 00:19:32 know like they have all of these
00:19:30 00:19:34 different manufacturers products listed
00:19:32 00:19:37 and so they kind of are in a way like
00:19:34 00:19:39 the middleman and so usually with
00:19:37 00:19:41 manufacturers you can kind of get a
00:19:39 00:19:43 cheaper price than with trading
00:19:41 00:19:46 companies trading companies they usually
00:19:43 00:19:49 you know they up the price a little bit
00:19:46 00:19:51 and with a manufacturer you'll find more
00:19:49 00:19:52 consistency because it's the products
00:19:51 00:19:54 are coming directly from that
00:19:52 00:19:57 sole manufacturer rather than with a
00:19:54 00:19:58 trading company you know if you ordered
00:19:57 00:20:00 let's say a waist trainer from the
00:19:58 00:20:02 trading company they could order from
00:20:00 00:20:04 this one manufacturer and the next order
00:20:02 00:20:05 they might order from a different one
00:20:04 00:20:08 and they might not tell you about it so
00:20:05 00:20:09 sometimes people have not the best
00:20:08 00:20:12 experience with trading companies but
00:20:09 00:20:14 you're what you're saying is totally it
00:20:12 00:20:16 makes sense because at the same time
00:20:14 00:20:17 they can help organize things if you're
00:20:16 00:20:19 a brand new seller they can help
00:20:17 00:20:20 facilitate things and maybe they speak
00:20:19 00:20:22 better English have better
00:20:20 00:20:25 communications that could work to your
00:20:22 00:20:28 advantage actually so when you first
00:20:25 00:20:30 launched this product did you do
00:20:28 00:20:32 anything special did you see success
00:20:30 00:20:35 right off the bat because you said there
00:20:32 00:20:37 wasn't much competition so what did you
00:20:35 00:20:40 start getting sales right away or how
00:20:37 00:20:42 did your watch go so by the time that I
00:20:40 00:20:43 got its that the product started selling
00:20:42 00:20:47 it was like three or four other people
00:20:43 00:20:49 selling a very similar product luckily
00:20:47 00:20:51 but they were all selling something that
00:20:49 00:20:53 looked just like the original the one
00:20:51 00:20:55 that I was trying to make better so but
00:20:53 00:20:58 it so those seven months or so later
00:20:55 00:21:00 when my product launched you know it was
00:20:58 00:21:03 you know I think was roughly five of a
00:21:00 00:21:06 selling and you know I added one feature
00:21:03 00:21:08 that really gave a lot of value to the
00:21:06 00:21:09 customers and it did not cost me a lot
00:21:08 00:21:12 of money at all it doesn't cost me a lot
00:21:09 00:21:15 of money at all but to them it's so you
00:21:12 00:21:16 know all my all the the Amazon reviewers
00:21:15 00:21:19 were toking about it's one thing and
00:21:16 00:21:21 I'm like how are these manufacturing
00:21:19 00:21:24 this issue this is so mind-blowing I
00:21:21 00:21:27 guess they don't care I don't know but I
00:21:24 00:21:30 launched right before Christmas actually
00:21:27 00:21:32 I launched in November first 92019 was
00:21:30 00:21:36 my first sale so the first couple weeks
00:21:32 00:21:38 were relatively slow and then as I got
00:21:36 00:21:41 closer to December 1st the volume just
00:21:38 00:21:43 picked up like crazy and it just caught
00:21:41 00:21:46 on pretty quickly and I had I had a good
00:21:43 00:21:48 a really good December I launched PPC I
00:21:46 00:21:51 had zero clue what I was doing on
00:21:48 00:21:54 pay-per-click I lost a bunch of money my
00:21:51 00:21:55 first in November just because I was
00:21:54 00:21:57 bidding so high I was trying to
00:21:55 00:21:59 understand how PPC work employment it's
00:21:57 00:22:01 a lot more expensive during that time
00:21:59 00:22:04 because of the holidays people are
00:22:01 00:22:06 paying so much more for advertising yeah
00:22:04 00:22:09 that's a great point yeah
00:22:06 00:22:11 so yeah launch PPC and although you know
00:22:09 00:22:14 I spent way too much and didn't really
00:22:11 00:22:17 understand exactly what I was doing I
00:22:14 00:22:19 think that it helped me rank and and
00:22:17 00:22:22 that really helped for December so I was
00:22:19 00:22:24 out of stok like I think right after
00:22:22 00:22:27 January 1st so I believe through a
00:22:24 00:22:30 thousand units in yeah right about two
00:22:27 00:22:32 months so one of the decisions I had to
00:22:30 00:22:36 make was I originally was going to start
00:22:32 00:22:39 with 500 units but I knew that I was
00:22:36 00:22:41 going into the Christmas season so I was
00:22:39 00:22:44 trying to gauge if it's better to keep
00:22:41 00:22:46 the wrists down at 500 units and I was
00:22:44 00:22:47 calculating how much my competitors were
00:22:46 00:22:49 doing and I understand that they have
00:22:47 00:22:52 way more reviews and they're way more
00:22:49 00:22:53 you know popular but I had to make that
00:22:52 00:22:55 decision so I doubled up my order pretty
00:22:53 00:22:58 much last minute which doubled my
00:22:55 00:23:01 investment but I felt confident that it
00:22:58 00:23:04 was going to sell and so yeah that was
00:23:01 00:23:07 kind of my start in November that's
00:23:04 00:23:09 great yeah so just to backtrack a little
00:23:07 00:23:11 bit I I want to really highlight what
00:23:09 00:23:13 you said about you know improving the
00:23:11 00:23:15 product and so there were four other
00:23:13 00:23:16 sellers that were kind of launching
00:23:15 00:23:18 around the same time as you but they
00:23:16 00:23:20 didn't take into consideration how they
00:23:18 00:23:22 could improve the product and so you
00:23:20 00:23:24 know for people who are just starting to
00:23:22 00:23:26 sell in Amazon and they find a product
00:23:24 00:23:27 opportunity and there's a lot of demand
00:23:26 00:23:29 if you're just gonna go and find a
00:23:27 00:23:31 manufacturer and sell that exact same
00:23:29 00:23:33 product it's gonna be so hard for you to
00:23:31 00:23:35 stand out you're not adding any new
00:23:33 00:23:37 value to the marketplace and at the end
00:23:35 00:23:39 of the day you're only gonna get paid if
00:23:37 00:23:40 there's an exchange of value you know
00:23:39 00:23:42 you give a product they give you money
00:23:40 00:23:45 there's an exchange of value there so
00:23:42 00:23:48 you looking to find a way to improve the
00:23:45 00:23:49 product probably was one of the best
00:23:48 00:23:50 things you could have done because
00:23:49 00:23:52 otherwise would have been like all those
00:23:50 00:23:54 before other guys who just launched
00:23:52 00:23:57 their products and the way that you did
00:23:54 00:23:59 that was by looking at the best sellers
00:23:57 00:24:01 and looking at the will at the one best
00:23:59 00:24:04 seller right and looking at the reviews
00:24:01 00:24:06 and you looked at the you know maybe
00:24:04 00:24:08 tell us about how did you determine what
00:24:06 00:24:09 it was that needed to be improved was
00:24:08 00:24:11 very obvious that everyone was
00:24:09 00:24:13 commenting that you know this part was
00:24:11 00:24:15 broken or that you know was it very
00:24:13 00:24:17 obvious to you what needed to be
00:24:15 00:24:19 improved and then did you take that and
00:24:17 00:24:19 communicate that to your supplier and
00:24:19 00:24:21 ask how
00:24:19 00:24:23 much it would cost or what was the
00:24:21 00:24:26 process for that yeah there was a couple
00:24:23 00:24:28 things that stuck out to me I mean the
00:24:26 00:24:30 first one is is that one piece I
00:24:28 00:24:34 mentioned that it was so obvious to me
00:24:30 00:24:35 that I can make that change and but I
00:24:34 00:24:37 didn't know how much it was going to
00:24:35 00:24:40 cost so if it added the significant cost
00:24:37 00:24:43 I would have been like alright I can't
00:24:40 00:24:46 afford this maybe and but it it cost me
00:24:43 00:24:49 about 30 cents 30 cents that gives a
00:24:46 00:24:52 world of value to my customers so it was
00:24:49 00:24:55 a win-win there and then I just found a
00:24:52 00:24:57 way why I thought I could find a nicer
00:24:55 00:24:58 design so I changed design a little bit
00:24:57 00:25:00 and when I mean design I don't mean
00:24:58 00:25:03 actual structure I mean like an actual
00:25:00 00:25:07 print that's on on this on this product
00:25:03 00:25:08 so those were two points of different
00:25:07 00:25:11 really just making that product
00:25:08 00:25:14 different and for me I felt comfortable
00:25:11 00:25:16 with those two changes that's awesome
00:25:14 00:25:18 that's great to have a manufacturer
00:25:16 00:25:20 that's willing to work with you on those
00:25:18 00:25:22 things because some manufacturers if you
00:25:20 00:25:24 don't yet have a relationship with them
00:25:22 00:25:26 they're kind of hesitant to modify
00:25:24 00:25:28 things or you know they're they're just
00:25:26 00:25:29 not as willing to work with you so I
00:25:28 00:25:31 think it's important to make sure that
00:25:29 00:25:34 you find a manufacturer who you know who
00:25:31 00:25:37 wants to support you wants to help you
00:25:34 00:25:39 and provide ideas maybe even so so you
00:25:37 00:25:43 did run out of stok which is something
00:25:39 00:25:45 that oftentimes can hurt and someone's
00:25:43 00:25:47 selling on Amazon because then it can
00:25:45 00:25:49 actually you know change your BS are
00:25:47 00:25:51 your best sellers rank and then your
00:25:49 00:25:54 listing is no longer maybe on page whine
00:25:51 00:25:57 it's on page seven so what happened when
00:25:54 00:25:59 you went out of stok yeah I went out of
00:25:57 00:26:00 stok I was super nervous like many
00:25:59 00:26:03 other people going through this process
00:26:00 00:26:06 for the first time I was out of stok
00:26:03 00:26:08 for maybe three weeks I ended up air
00:26:06 00:26:10 shipping the other units that were
00:26:08 00:26:13 coming over from China and I paid about
00:26:10 00:26:15 double the price of that the see
00:26:13 00:26:17 shipping which was really painful to me
00:26:15 00:26:20 but uh you know I just wanted to get
00:26:17 00:26:22 them back in stok as soon as possible
00:26:20 00:26:24 I lost my ranking but he came back
00:26:22 00:26:26 relatively quickly and my you know
00:26:24 00:26:27 Amazon mentor essentially you know one
00:26:26 00:26:29 of them just grabbed me and said hey we
00:26:27 00:26:31 go out of stok all the time this
00:26:29 00:26:33 happens once you have a lot of SKUs it's
00:26:31 00:26:35 really hard to balance all the
00:26:33 00:26:38 inventory and it happens to seller so
00:26:35 00:26:40 that calmed me down a bit and I was back
00:26:38 00:26:43 in stok I want to say you know within
00:26:40 00:26:44 it within a few weeks that's great yeah
00:26:43 00:26:46 so I really wasn't that bad so I really
00:26:44 00:26:48 wasn't that bad that's good yeah yeah I
00:26:46 00:26:50 mean I I definitely that was probably
00:26:48 00:26:52 one of my biggest challenges with my
00:26:50 00:26:55 products is that I would constantly be
00:26:52 00:26:57 on stok and for me I did hurt my
00:26:55 00:26:59 ranking and I did feel it and it took me
00:26:57 00:27:03 quite a long time actually you know at
00:26:59 00:27:04 my peak with my waist trainer product I
00:27:03 00:27:06 don't know what page I was on but when I
00:27:04 00:27:08 went out of stok and I was out of stok
00:27:06 00:27:11 for a significant amount of time I never
00:27:08 00:27:12 got back my rank II so I don't know I
00:27:11 00:27:16 might just be because I never really
00:27:12 00:27:18 tried at that point but you know in
00:27:16 00:27:20 hindsight would you have ordered more
00:27:18 00:27:23 inventory or would you have done some
00:27:20 00:27:25 sort of inventory planning or was there
00:27:23 00:27:27 is there anything that you would have
00:27:25 00:27:31 changed when it came to the quantity of
00:27:27 00:27:34 units you ordered I think I was like uh
00:27:31 00:27:37 I was quite risky for my first order at
00:27:34 00:27:40 a thousand units at the cost of my
00:27:37 00:27:42 product so it was already overextending
00:27:40 00:27:43 myself so I was already really pushing
00:27:42 00:27:44 it to limit so I don't think I ever
00:27:43 00:27:46 would have started with more than a
00:27:44 00:27:48 thousand units of my product it's not
00:27:46 00:27:51 it's not a nine dollar product that I
00:27:48 00:27:53 sell it for you know so I really
00:27:51 00:27:55 wouldn't have done anything differently
00:27:53 00:27:57 to be honest I couldn't really afford to
00:27:55 00:28:00 order more units and I would feel
00:27:57 00:28:03 uncomfortable ordering 1,500 units for
00:28:00 00:28:07 that first round so it's taken I it's
00:28:03 00:28:11 taken time but yeah so then once that
00:28:07 00:28:13 came back into stok my so the Chinese
00:28:11 00:28:15 New Year was happening not long after
00:28:13 00:28:17 that and I was working with a trading
00:28:15 00:28:20 this trading company and since they work
00:28:17 00:28:23 with multiple manufacturers with all
00:28:20 00:28:25 these manufacturers take breaks at like
00:28:23 00:28:27 different times it's not the same time
00:28:25 00:28:28 it's not like work with one manufacturer
00:28:27 00:28:32 or their hey we're out for two weeks
00:28:28 00:28:35 call us call us after so I had to deal
00:28:32 00:28:36 with multiple multiple vacation time so
00:28:35 00:28:39 my they wouldn't be able to do any
00:28:36 00:28:40 producing for a very long period of time
00:28:39 00:28:44 like a month and a half so my only
00:28:40 00:28:46 option was after my first order was to
00:28:44 00:28:49 place an order of 2,000 units
00:28:46 00:28:52 so I paid for two thousand units they
00:28:49 00:28:55 just required a 30% down payment they
00:28:52 00:28:58 shipped over the airship a thousand
00:28:55 00:29:01 units right away and then they kept the
00:28:58 00:29:02 other thousand units in there in their
00:29:01 00:29:05 warehouse and they just shipped it over
00:29:02 00:29:07 whenever I was ready so they can handle
00:29:05 00:29:09 the actual operations of shipping during
00:29:07 00:29:11 the Chinese New Year well except for
00:29:09 00:29:13 like one week but the actual
00:29:11 00:29:16 manufacturing was put on hold at that
00:29:13 00:29:19 time so that worked out for me well okay
00:29:16 00:29:21 yeah interesting how people always ask
00:29:19 00:29:25 me this how long does it take to make
00:29:21 00:29:26 your first $10,000 in revenue on Amazon
00:29:25 00:29:28 and my answer is always you know it's
00:29:26 00:29:30 different for everyone it's like you
00:29:28 00:29:34 know depends on your product depends on
00:29:30 00:29:35 your marketing depends on the demand but
00:29:34 00:29:37 what was your experience with that you
00:29:35 00:29:38 know was it in a couple of months how
00:29:37 00:29:45 long did it take you to hit that
00:29:38 00:29:49 milestone I'd hit on 10,000 short I
00:29:45 00:29:51 would say about seven seven or eight
00:29:49 00:29:54 weeks in so I launched that at a pretty
00:29:51 00:29:56 yeah so I think I did roughly five or
00:29:54 00:29:59 six thousand my first month and then I
00:29:56 00:30:01 had ten thousand like going right into
00:29:59 00:30:03 that Christmas season Wow amazing that's
00:30:01 00:30:06 really great and so you did all of this
00:30:03 00:30:09 while working a full-time job and you
00:30:06 00:30:11 still have your full-time job so share
00:30:09 00:30:13 with us because I know a lot of people
00:30:11 00:30:15 watching they kind of feel like oh I've
00:30:13 00:30:17 got to go all-in with Amazon FBA and
00:30:15 00:30:19 I've got to go full-time and but it's
00:30:17 00:30:21 really I mean there's not that much for
00:30:19 00:30:23 you to do especially in the beginning
00:30:21 00:30:26 there's a lot of waiting around for your
00:30:23 00:30:27 suppliers and I think it's important to
00:30:26 00:30:29 maintain your job so that you can
00:30:27 00:30:31 support and find your business so that
00:30:29 00:30:34 you can actually grow your business
00:30:31 00:30:35 otherwise if you don't have a job then
00:30:34 00:30:36 you're going to be taken away from your
00:30:35 00:30:40 business because you have to pay for
00:30:36 00:30:43 yourself in your lifestyle so what has
00:30:40 00:30:44 the experience been for you and you know
00:30:43 00:30:47 and how did you manage your time
00:30:44 00:30:50 considering you have a full-time job
00:30:47 00:30:51 yeah I mean it definitely has its
00:30:50 00:30:54 challenges you know having a full-time
00:30:51 00:30:57 job and starting an Amazon business for
00:30:54 00:30:59 sure but what's really great about the
00:30:57 00:31:00 Amazon business is typically your
00:30:59 00:31:02 suppliers are oversea
00:31:00 00:31:05 you know so that communication is gonna
00:31:02 00:31:06 happen late at night which you know if
00:31:05 00:31:07 you like your beauty sleep that's it
00:31:06 00:31:10 could be a little challenging it gets a
00:31:07 00:31:11 little challenging that time at times
00:31:10 00:31:14 but at the same time it doesn't
00:31:11 00:31:16 interfere with your day job so really it
00:31:14 00:31:19 has not interfered with my day job at
00:31:16 00:31:23 all you know it's sometimes you're I'm
00:31:19 00:31:25 tired and it's not easy you know but at
00:31:23 00:31:28 the end of the day I think 9:00 p.m. to
00:31:25 00:31:31 12 a.m. is like a really important time
00:31:28 00:31:33 for me to work with my suppliers and you
00:31:31 00:31:36 know and like you said if you don't have
00:31:33 00:31:37 a new product coming out doesn't
00:31:36 00:31:39 necessarily you don't need that much
00:31:37 00:31:41 time on it you know but for me for like
00:31:39 00:31:43 an eight month window it was very very
00:31:41 00:31:46 consonant it was up super late I was
00:31:43 00:31:47 tired in the morning but you know that's
00:31:46 00:31:49 the price you gotta pay to get that
00:31:47 00:31:51 product up and running you know it's
00:31:49 00:31:52 kind of it's not a easy thing to do but
00:31:51 00:31:55 it's been it's been totally manageable
00:31:52 00:31:57 for me yeah that's great and then and
00:31:55 00:31:59 what kept you motivated throughout this
00:31:57 00:32:01 whole time and kept you motivated to
00:31:59 00:32:04 stay up late and you know wake up tired
00:32:01 00:32:06 going to your job and what what what's
00:32:04 00:32:08 your vision what's your goal what pulls
00:32:06 00:32:10 you through this entire process of
00:32:08 00:32:11 entrepreneurship and
00:32:10 00:32:14 the struggles and the challenges that
00:32:11 00:32:15 come with it I just love it
00:32:14 00:32:18 I think I'm obsessed with my Amazon
00:32:15 00:32:20 business so that doesn't it doesn't like
00:32:18 00:32:22 hurt you know I just find so much
00:32:20 00:32:26 passion in Amazon right now and my brand
00:32:22 00:32:28 I mean the idea of what ecommerce can do
00:32:26 00:32:31 and the power behind it and the
00:32:28 00:32:34 potential is so insane to me the fact
00:32:31 00:32:37 that I can be on my couch after dinner
00:32:34 00:32:39 like on my phone speaking with people in
00:32:37 00:32:42 China who are producing these products
00:32:39 00:32:44 and working as a team with me to make
00:32:42 00:32:46 this happen is so unbelievable I just
00:32:44 00:32:48 feel thankful to be able to to work it
00:32:46 00:32:50 doesn't be alive in this you know in
00:32:48 00:32:52 this era and and be able to have
00:32:50 00:32:54 internet and just make this happen so I
00:32:52 00:32:56 just I want to grow the brand as much as
00:32:54 00:32:56 possible and just keep growing and have
00:32:56 00:32:58 fun
00:32:56 00:33:01 yeah it's so true and it's it's so
00:32:58 00:33:04 exciting to realize the possibilities
00:33:01 00:33:06 and that they really are you know you
00:33:04 00:33:07 have endless possibilities as an
00:33:06 00:33:09 entrepreneur and there's no cap and
00:33:07 00:33:11 that's the cool thing and you know it's
00:33:09 00:33:12 like you know maybe my goal initially
00:33:11 00:33:15 was to make five grand
00:33:12 00:33:17 and then it just kept on going up and up
00:33:15 00:33:19 because the opportunities there and as
00:33:17 00:33:21 an entrepreneur you know you want to
00:33:19 00:33:22 grow your business and you want to see
00:33:21 00:33:25 you know your customers loving your
00:33:22 00:33:27 products and so you find passion that
00:33:25 00:33:28 and sometimes when people you know are
00:33:27 00:33:30 certain this business they're like oh
00:33:28 00:33:31 I'm just not passionate about this
00:33:30 00:33:33 product but you don't have to be
00:33:31 00:33:35 passionate about the product itself but
00:33:33 00:33:37 passionate about the business and the
00:33:35 00:33:39 opportunities that it brings to you in
00:33:37 00:33:41 your life and the financial freedom that
00:33:39 00:33:45 you can create through the business so
00:33:41 00:33:47 for yourself you know how do you look
00:33:45 00:33:49 what's your end goal with your Amazon
00:33:47 00:33:51 business is it - you know achieve
00:33:49 00:33:53 financial freedom is it she quit your
00:33:51 00:33:56 your job you know what do you want out
00:33:53 00:33:58 of it so when I started this this Amazon
00:33:56 00:34:00 business I was in a different position
00:33:58 00:34:02 where I was with a previous company
00:34:00 00:34:05 where I wasn't thrilled with my position
00:34:02 00:34:07 and where I was and I just I always knew
00:34:05 00:34:09 I wanted more and I had so much
00:34:07 00:34:11 potential and so much creativity but I
00:34:09 00:34:13 got so frustrated because I wasn't able
00:34:11 00:34:15 to you know put that creativity and
00:34:13 00:34:18 effort to work so that really inspired
00:34:15 00:34:19 me um you know I have no plans of
00:34:18 00:34:22 leaving my full-time job
00:34:19 00:34:23 right now as my business grows obviously
00:34:22 00:34:26 it's gonna require more attention and
00:34:23 00:34:28 hopefully it does and you know I would
00:34:26 00:34:30 love I originally started this thinking
00:34:28 00:34:31 that I'm gonna quit my job and be a
00:34:30 00:34:34 digital nomad and travel the world
00:34:31 00:34:36 that's still on my mind one day but you
00:34:34 00:34:39 know having for me to have you know
00:34:36 00:34:41 financial freedom and have time and to
00:34:39 00:34:43 wake up excited and do what I want to do
00:34:41 00:34:45 and you know not before since doing
00:34:43 00:34:48 something that I don't want that's such
00:34:45 00:34:49 an it just keeps me energized you know I
00:34:48 00:34:52 don't want to have regrets and I just
00:34:49 00:34:53 want to go full force and see you know
00:34:52 00:34:55 what I can do and like you said there's
00:34:53 00:34:57 no cap doesn't have to stop at this
00:34:55 00:34:59 brand I can start a new brand and then
00:34:57 00:35:01 if I get bored with Amazon maybe I
00:34:59 00:35:05 potentially can sell my business one day
00:35:01 00:35:06 or I can step away and hire a VA and you
00:35:05 00:35:09 know still work with them but there's
00:35:06 00:35:11 just so it just gives you a leverage of
00:35:09 00:35:14 freedom that wouldn't be there before
00:35:11 00:35:16 totally yeah it's it's just such a
00:35:14 00:35:18 beautiful thing and that's why you know
00:35:16 00:35:19 for me I've never really needed help
00:35:18 00:35:21 with motivation because for me I just
00:35:19 00:35:23 see like wow what a beautiful
00:35:21 00:35:25 opportunity like you said to be living
00:35:23 00:35:26 in this era where we have access to
00:35:25 00:35:28 these opportunities
00:35:26 00:35:30 our great-grandparents or grandparents
00:35:28 00:35:34 didn't have this and so it's easier than
00:35:30 00:35:36 ever to become an entrepreneur to own a
00:35:34 00:35:37 successful business and to it's actually
00:35:36 00:35:39 easier than ever to become a millionaire
00:35:37 00:35:42 there are so many kids these days who
00:35:39 00:35:43 are millionaires multimillionaires 14
00:35:42 00:35:46 year olds you develop apps you know
00:35:43 00:35:48 there are just so many opportunities so
00:35:46 00:35:50 it's like almost like I feel like you
00:35:48 00:35:54 know wow I should to take advantage of
00:35:50 00:35:56 this you know yeah absolutely and I wish
00:35:54 00:35:57 I knew about this I wish I knew about
00:35:56 00:35:59 Amazon when I was in college I wish I
00:35:57 00:36:01 knew about it when I graduated you know
00:35:59 00:36:03 and I think a lot of college students
00:36:01 00:36:04 they feel lost or high school students
00:36:03 00:36:06 you know I personally was not a good
00:36:04 00:36:08 student and you know it's not a good
00:36:06 00:36:10 feeling when you're constantly not
00:36:08 00:36:12 getting good grades and you feel like
00:36:10 00:36:14 you know you're not sure where you're
00:36:12 00:36:16 gonna where you're going but this is
00:36:14 00:36:18 this is a business model that can work
00:36:16 00:36:21 for anybody I mean you know it's not
00:36:18 00:36:23 like you need some crazy specific skills
00:36:21 00:36:25 it's it's a matter of just effort and
00:36:23 00:36:27 you know making the right moves and
00:36:25 00:36:29 taking some risk but um I think that if
00:36:27 00:36:37 I knew about this earlier on I would hop
00:36:29 00:36:39 right in we all kind of secretly kind of
00:36:37 00:36:42 believe in our greatness but we kind of
00:36:39 00:36:44 keep it a secret because we don't we're
00:36:42 00:36:46 scared to you know act on that Oh to
00:36:44 00:36:48 fear failure and the thing with the jobs
00:36:46 00:36:50 sometimes is that it limits you because
00:36:48 00:36:52 you have a certain role that you have to
00:36:50 00:36:54 do and you have to do it day in and day
00:36:52 00:36:57 out and there's not much opportunity for
00:36:54 00:36:59 growth in that role and so you know you
00:36:57 00:37:01 don't really get to develop yourself but
00:36:59 00:37:04 when you become an entrepreneur it is
00:37:01 00:37:06 only up to you you it's you're the sole
00:37:04 00:37:08 responsible one to grow your business
00:37:06 00:37:10 and so you get to soak in and learn and
00:37:08 00:37:12 do as much as possible and I think
00:37:10 00:37:14 that's also what's really exciting is
00:37:12 00:37:17 that as a person you get to develop
00:37:14 00:37:19 yourself and you get to you know to
00:37:17 00:37:22 become that greatness that you secretly
00:37:19 00:37:24 know you you you have within you and you
00:37:22 00:37:26 don't feel like the limits that you
00:37:24 00:37:28 really you often have at your job so
00:37:26 00:37:32 that's just kind of my my take on that
00:37:28 00:37:33 Jim so you know having said that there
00:37:32 00:37:35 are definitely a lot of challenges that
00:37:33 00:37:37 come with entrepreneurship especially
00:37:35 00:37:38 when its brand new you're learning
00:37:37 00:37:39 everything for the first time with
00:37:38 00:37:42 Amazon
00:37:39 00:37:43 yay you know what are some of the
00:37:42 00:37:45 lessons that you know may be your
00:37:43 00:37:47 biggest takeaway some of the best
00:37:45 00:37:49 lessons you can pass on to our audience
00:37:47 00:37:51 today most of the people watching this
00:37:49 00:37:54 are probably people who are just getting
00:37:51 00:37:56 started who are just you know getting
00:37:54 00:37:59 their feet wet with Amazon FBA haven't
00:37:56 00:38:01 maybe picked their product yet so what
00:37:59 00:38:05 pieces of advice would you pass on to
00:38:01 00:38:07 our viewers yeah I think the first one
00:38:05 00:38:09 is just getting moving I think it's so
00:38:07 00:38:12 easy to get stuck in analysis paralysis
00:38:09 00:38:15 and and live in fear and not make that
00:38:12 00:38:17 plunge but like I said there's so much
00:38:15 00:38:19 free content there's so many courses you
00:38:17 00:38:21 know if you have extra money to spend in
00:38:19 00:38:25 the course I would absolutely recommend
00:38:21 00:38:25 it if you don't YouTube will do just
00:38:25 00:38:27 fine
00:38:25 00:38:30 you can literally look up anything on
00:38:27 00:38:32 YouTube regarding Amazon FBA and there
00:38:30 00:38:35 should be some sort of tutorial on how
00:38:32 00:38:38 to do that so I just think that if you
00:38:35 00:38:41 really feel confident in yourself and
00:38:38 00:38:42 about starting a business just when you
00:38:41 00:38:44 when you start really narrowing down the
00:38:42 00:38:47 product research really understand your
00:38:44 00:38:49 competitors customers stop their reviews
00:38:47 00:38:50 really understand what they're looking
00:38:49 00:38:52 for
00:38:50 00:38:54 and then just capitalize on that that's
00:38:52 00:38:56 such an easy way to really feel
00:38:54 00:38:59 confident in your product and and really
00:38:56 00:39:02 just start with low order quantity and
00:38:59 00:39:03 just reduce that risk and and you're
00:39:02 00:39:06 gonna feel confident and and I guess the
00:39:03 00:39:07 second point that is risk to reward you
00:39:06 00:39:10 know when you think about business
00:39:07 00:39:13 models to me this is a relatively
00:39:10 00:39:14 low-risk business model because if you
00:39:13 00:39:16 compare it to opening a bar or a
00:39:14 00:39:18 restaurant you have to sign a lease you
00:39:16 00:39:20 have all these employees you know you
00:39:18 00:39:22 have to pay for all these vendors coming
00:39:20 00:39:24 in every single day that regardless and
00:39:22 00:39:26 your sales are working or not you know
00:39:24 00:39:29 if you have a bar which is one of the
00:39:26 00:39:31 businesses my family has it's you know
00:39:29 00:39:32 the beer distributors are still coming
00:39:31 00:39:34 in hey we need our check you know what
00:39:32 00:39:36 you mean so with Amazon it's no they're
00:39:34 00:39:39 taking their fees when when the product
00:39:36 00:39:41 sells and obviously there's fees that
00:39:39 00:39:43 you're gonna incur before it gets there
00:39:41 00:39:45 but you're not paying that insane rent
00:39:43 00:39:50 if the product isn't sell so the risks
00:39:45 00:39:52 are reward is huge and and also right
00:39:50 00:39:53 now is a great time to work with these
00:39:52 00:39:56 suppliers because I've known
00:39:53 00:39:58 that China specifically is really they
00:39:56 00:40:00 really want business they really want
00:39:58 00:40:01 business I've never seen such quick
00:40:00 00:40:04 responses from new suppliers
00:40:01 00:40:08 that's something to keep in mind and
00:40:04 00:40:10 then on I would say as far as tips and
00:40:08 00:40:12 then whenever you do get started just
00:40:10 00:40:13 there's there's no BS in your customers
00:40:12 00:40:17 so just make sure the quality is really
00:40:13 00:40:20 good make sure you're genuine because
00:40:17 00:40:22 they are very honest good feedback bad
00:40:20 00:40:23 feedback they're they're gonna they're
00:40:22 00:40:25 gonna post their thoughts so just really
00:40:23 00:40:28 invest and spend a time to make the
00:40:25 00:40:30 quality listening and product and invest
00:40:28 00:40:34 in those photos in the product before it
00:40:30 00:40:37 gets lost much those are all amazing
00:40:34 00:40:39 amazing tips and I think you know
00:40:37 00:40:42 ultimately it is you know if you have a
00:40:39 00:40:44 poor quality product you're just you're
00:40:42 00:40:45 just not going to see success because
00:40:44 00:40:47 yes you can launch your product you
00:40:45 00:40:48 might get those initial sales but
00:40:47 00:40:50 they're gonna come back with negative
00:40:48 00:40:53 reviews so that's why it's really
00:40:50 00:40:54 important to realize that the higher
00:40:53 00:40:56 quality product the better the better
00:40:54 00:40:59 customer support the better and you
00:40:56 00:41:01 ultimately want your customers to have
00:40:59 00:41:02 an amazing experience and so as you
00:41:01 00:41:05 build a brand I'm not sure if you're
00:41:02 00:41:06 building a brand right now but as you
00:41:05 00:41:09 can as you build a brand the most
00:41:06 00:41:11 important thing is really trying to tap
00:41:09 00:41:13 step into the shoes of the customer and
00:41:11 00:41:14 see okay how could I improve this
00:41:13 00:41:16 experience
00:41:14 00:41:18 maybe it's my product packaging you know
00:41:16 00:41:20 when they receive my product how do I
00:41:18 00:41:22 want them to feel when they open the
00:41:20 00:41:24 product do I want them to feel this
00:41:22 00:41:26 sense of luxury if so then maybe I'll
00:41:24 00:41:28 have special packaging maybe some
00:41:26 00:41:31 special words that they can read and it
00:41:28 00:41:33 makes them feel a certain way and I
00:41:31 00:41:35 think for me that's been one of the most
00:41:33 00:41:38 helpful things to building a brand and
00:41:35 00:41:40 not just having products that I sell on
00:41:38 00:41:43 Amazon and ultimately at the end of the
00:41:40 00:41:45 day I think the goal with everyone who's
00:41:43 00:41:47 selling on Amazon is that you don't just
00:41:45 00:41:50 want to stay on Amazon and it's a great
00:41:47 00:41:51 place to start and I believe it's the
00:41:50 00:41:52 best place to start you know people ask
00:41:51 00:41:55 me all the time should I start on
00:41:52 00:41:57 Shopify or Amazon Amazon once Amazon but
00:41:55 00:41:59 it's like ultimately you know you don't
00:41:57 00:42:01 want to have all your eggs in one basket
00:41:59 00:42:03 and so you do want there to eventually
00:42:01 00:42:05 go sell on your own website or other
00:42:03 00:42:06 places and expand and diversify your
00:42:05 00:42:08 income sir
00:42:06 00:42:10 so that you're not just dependent on
00:42:08 00:42:12 Amazon just like you don't want to just
00:42:10 00:42:14 be dependent on your day job
00:42:12 00:42:16 of course yeah I'm learning about that
00:42:14 00:42:19 now I'm starting to think about you know
00:42:16 00:42:23 having my own website and Shopify and
00:42:19 00:42:24 linking them so I have YouTube but yeah
00:42:23 00:42:26 I'm just going through that process now
00:42:24 00:42:28 but yeah the goal is to have multiple
00:42:26 00:42:31 products and in this brand and and like
00:42:28 00:42:33 you have Amazon as as one stream and
00:42:31 00:42:36 then just build it elsewhere as well
00:42:33 00:42:39 absolutely yeah so it's exciting so
00:42:36 00:42:40 what's next for you are you looking into
00:42:39 00:42:43 launching another product what's next
00:42:40 00:42:46 for you in your business yeah so
00:42:43 00:42:48 actually I I have another product that
00:42:46 00:42:50 I'm about to start manufacturing it's
00:42:48 00:42:52 gonna be a variation of this one product
00:42:50 00:42:54 that I have right now I was about to
00:42:52 00:42:56 launch a totally different product but I
00:42:54 00:42:58 realized you know this one's already
00:42:56 00:43:01 working it's a variation will be perfect
00:42:58 00:43:04 so I have I have a variation that's
00:43:01 00:43:06 about to start manufacturing soon and
00:43:04 00:43:08 then I would love to add another product
00:43:06 00:43:11 to in the next you know six or eight
00:43:08 00:43:12 months after that and then just kind of
00:43:11 00:43:13 take it to you from there
00:43:12 00:43:15 but yeah I'm starting to think about
00:43:13 00:43:20 Christmas inventory already you know we
00:43:15 00:43:22 have some time but yeah that's awesome
00:43:20 00:43:24 and I love that you decided to go with a
00:43:22 00:43:26 variation of that product because you
00:43:24 00:43:28 know the way I look at it if you have a
00:43:26 00:43:30 product and say for example the pets
00:43:28 00:43:32 category and then you're ready to launch
00:43:30 00:43:34 your second product well it makes a lot
00:43:32 00:43:36 of sense to launch it in the same
00:43:34 00:43:38 category because you're gonna have an
00:43:36 00:43:41 email list an audience maybe even a
00:43:38 00:43:43 social media following with customers
00:43:41 00:43:44 who are you know interested in that
00:43:43 00:43:47 niche and so if you launch a second
00:43:44 00:43:50 product there that just is going to give
00:43:47 00:43:52 that second product a higher chance of
00:43:50 00:43:55 success because you already built up the
00:43:52 00:43:56 foundation for that niche rather than
00:43:55 00:43:58 you know launching in the tools category
00:43:56 00:44:01 and now you have a totally different
00:43:58 00:44:03 audience it's just extra work so I think
00:44:01 00:44:05 it makes a lot of sense to kind of stik
00:44:03 00:44:08 within the same niche especially if you
00:44:05 00:44:09 are building a brand long term yeah
00:44:08 00:44:11 absolutely and that was where I was
00:44:09 00:44:12 asking my customers you don't through
00:44:11 00:44:14 social media what do you guys want to
00:44:12 00:44:16 see what would be cool next what what
00:44:14 00:44:18 what would excite you what kind of
00:44:16 00:44:20 design and listening to them kind of led
00:44:18 00:44:22 to that so that's another thing just let
00:44:20 00:44:23 at social media and that will always
00:44:22 00:44:25 give you feedback of what your customers
00:44:23 00:44:26 want as well to help you make that next
00:44:25 00:44:28 decision for the for the next product
00:44:26 00:44:29 totally that's awesome I love that
00:44:28 00:44:31 getting direct feedback from your
00:44:29 00:44:33 customers is the most important thing
00:44:31 00:44:34 and it's the way that you you know
00:44:33 00:44:36 originally looked at the negative
00:44:34 00:44:37 feedback from your competitors and that
00:44:36 00:44:39 helps you differentiate a product and
00:44:37 00:44:41 now that I can help you to build your
00:44:39 00:44:44 your second product and your third
00:44:41 00:44:46 product so I'd love that well Kevin
00:44:44 00:44:49 thank you so so much for being on the
00:44:46 00:44:52 channel for sharing their story for
00:44:49 00:44:54 sharing your amazing tips it sounds like
00:44:52 00:44:56 you are just having tremendous success
00:44:54 00:44:58 and I think that you're just gonna go up
00:44:56 00:45:00 and up and up and I'm excited to see
00:44:58 00:45:02 where you're going to be another year
00:45:00 00:45:05 from now especially as you know things
00:45:02 00:45:07 are changing and you know with current
00:45:05 00:45:09 situations a lot of people are shopping
00:45:07 00:45:11 online and I know you've experienced
00:45:09 00:45:13 increase in sales I have experienced
00:45:11 00:45:15 increase in sales so I think online
00:45:13 00:45:18 businesses are going to continue to see
00:45:15 00:45:19 success but it's going to escalate and
00:45:18 00:45:22 it's gonna we're gonna see a lot more
00:45:19 00:45:26 success as more people move towards
00:45:22 00:45:29 online shopping so thank you so so much
00:45:26 00:45:31 I appreciate you to the time and thank
00:45:29 00:45:34 you guys so much for watching this video
00:45:31 00:45:37 today if you have questions for either
00:45:34 00:45:38 Kevin or myself make sure to comment
00:45:37 00:45:41 down and that's our in the comment
00:45:38 00:45:42 section below we will be happy to answer
00:45:41 00:45:45 them for you
00:45:42 00:45:49 and if you guys want to learn more about
00:45:45 00:45:51 Amazon FBA I have a free intro to Amazon
00:45:49 00:45:52 I'll link it in the description box
00:45:51 00:45:56 below it's just gonna give you an
00:45:52 00:45:57 introduction to Amazon FBA learn you
00:45:56 00:45:59 know what you need to get started in
00:45:57 00:46:00 this business so if you're lost and
00:45:59 00:46:03 you're not sure how to get started
00:46:00 00:46:04 that's a great place to start so I'll
00:46:03 00:46:07 link that in the description box below
00:46:04 00:46:09 give this video a thumbs up if you liked
00:46:07 00:46:12 it and we'll see you next time bye guys
00:46:09 00:46:13 thank you someone thank you so much well
00:46:12 00:46:15 I hope that you enjoyed that interview
00:46:13 00:46:18 if you'd like to start your Amazon FBA
00:46:15 00:46:21 business but you're a bit intimidated by
00:46:18 00:46:23 all of the steps involved in building an
00:46:21 00:46:25 online business and you'd prefer to have
00:46:23 00:46:28 that step-by-step guidance and direction
00:46:25 00:46:29 then I would strongly encourage you to
00:46:28 00:46:31 consider the amazed
00:46:29 00:46:35 selling machine course this is the same
00:46:31 00:46:37 course although updated that I took many
00:46:35 00:46:39 years ago and helped me go from not
00:46:37 00:46:41 knowing a thing about business to then
00:46:39 00:46:44 learning about private labeling a
00:46:41 00:46:46 product and launching it and selling it
00:46:44 00:46:49 on Amazon it is a complete course
00:46:46 00:46:51 extremely comprehensive you can learn
00:46:49 00:46:55 more by going to tatiana james comm
00:46:51 00:46:58 slash ASM bonuses on that page you'll
00:46:55 00:46:59 learn more about the amazing selling
00:46:58 00:47:01 machine course what's included in the
00:46:59 00:47:04 training the different payment plan
00:47:01 00:47:07 options but you'll also discover my
00:47:04 00:47:08 bonus package which i've put together so
00:47:07 00:47:11 that it can complement the training but
00:47:08 00:47:13 give you some extra bonuses to help
00:47:11 00:47:16 accelerate your success and it all is
00:47:13 00:47:19 all free so long as you sign up through
00:47:16 00:47:20 my link so if you want to learn more
00:47:19 00:47:23 check that out via the links in the
00:47:20 00:47:23 description box below

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