He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue
Published on: December 2 2022 by Tatiana James
He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue
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He Works Full-Time and Runs An Amazon FBA Business That Generates $80K/Year In Revenue
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| 00:00:00 | 00:00:04 | hey everyone welcome back I'm Tatiana |
| 00:00:02 | 00:00:06 | and today I have the privilege of |
| 00:00:04 | 00:00:09 | sharing with you another Amazon FBA |
| 00:00:06 | 00:00:10 | success story I have Kevin who is going |
| 00:00:09 | 00:00:13 | to be sharing with you his story about |
| 00:00:10 | 00:00:15 | how he started with the Amazon FBA |
| 00:00:13 | 00:00:18 | business only a couple of years ago and |
| 00:00:15 | 00:00:20 | he is doing extremely well doing about |
| 00:00:18 | 00:00:23 | 80 thousand dollars in revenue this year |
| 00:00:20 | 00:00:26 | around 23,000 dollars in sales in the |
| 00:00:23 | 00:00:28 | last 30 days alone and so I know the |
| 00:00:26 | 00:00:30 | power of sharing these stories with you |
| 00:00:28 | 00:00:32 | guys I know the power and storytelling |
| 00:00:30 | 00:00:34 | because you know if you don't share |
| 00:00:32 | 00:00:36 | these stories and you don't see other |
| 00:00:34 | 00:00:38 | people who are actually successful in |
| 00:00:36 | 00:00:40 | this business sometimes you don't know |
| 00:00:38 | 00:00:42 | what's possible and everything anything |
| 00:00:40 | 00:00:44 | that we start any kind of goal that we |
| 00:00:42 | 00:00:46 | have it starts with first time in the |
| 00:00:44 | 00:00:48 | belief you have to believe that it's |
| 00:00:46 | 00:00:50 | possibility for you and as they're gonna |
| 00:00:48 | 00:00:51 | hear Kevin's gonna share that he only |
| 00:00:50 | 00:00:54 | got started with this business because |
| 00:00:51 | 00:00:55 | he actually met a couple guys who were |
| 00:00:54 | 00:00:57 | in the business and they weren't |
| 00:00:55 | 00:01:00 | successfully selling on Amazon and so |
| 00:00:57 | 00:01:03 | that instilled belief in him that he |
| 00:01:00 | 00:01:05 | could do it too and so Kevin is going to |
| 00:01:03 | 00:01:06 | be sharing with you his story I'm sure |
| 00:01:05 | 00:01:08 | that it's going to be really impactful |
| 00:01:06 | 00:01:11 | for you and he has so many amazing |
| 00:01:08 | 00:01:12 | lessons to pass on to all of you who are |
| 00:01:11 | 00:01:15 | going to be starting your business and |
| 00:01:12 | 00:01:17 | who need help getting started so Kevin |
| 00:01:15 | 00:01:20 | thank you so so much for taking the time |
| 00:01:17 | 00:01:22 | to be here today hey Tatiana thank you |
| 00:01:20 | 00:01:24 | so much I'm so happy to be here I really |
| 00:01:22 | 00:01:26 | appreciate it ah thank you |
| 00:01:24 | 00:01:28 | so Talon let's get started with just |
| 00:01:26 | 00:01:32 | sharing with me how did you first learn |
| 00:01:28 | 00:01:34 | about the business model of selling on |
| 00:01:32 | 00:01:36 | Amazon about e-commerce because my |
| 00:01:34 | 00:01:38 | understanding is you know you had no |
| 00:01:36 | 00:01:40 | idea that this even existed and all of a |
| 00:01:38 | 00:01:42 | sudden you were introduced to a couple |
| 00:01:40 | 00:01:44 | guys and they kind of got the wheels |
| 00:01:42 | 00:01:48 | turning and you discovered this business |
| 00:01:44 | 00:01:50 | model yeah so actually I've always |
| 00:01:48 | 00:01:51 | wanted to start my own business and you |
| 00:01:50 | 00:01:53 | know I was always trying to pull |
| 00:01:51 | 00:01:55 | information about different businesses |
| 00:01:53 | 00:01:57 | and you know I had a couple friends that |
| 00:01:55 | 00:02:00 | were friends with my best friend and we |
| 00:01:57 | 00:02:01 | were away at a bachelor party and you |
| 00:02:00 | 00:02:03 | know we were just hanging out just |
| 00:02:01 | 00:02:05 | hanging out and I was asking them about |
| 00:02:03 | 00:02:07 | their business and I heard they're doing |
| 00:02:05 | 00:02:09 | really well with Amazon you know at that |
| 00:02:07 | 00:02:11 | time I didn't even know Amazon had had |
| 00:02:09 | 00:02:13 | third-party sellers so I was a little |
| 00:02:11 | 00:02:15 | bit you know surprised there and |
| 00:02:13 | 00:02:17 | yeah they kind of just you know Doven |
| 00:02:15 | 00:02:21 | and told me their sales projections for |
| 00:02:17 | 00:02:23 | for 2019 at this time it was 2018 and it |
| 00:02:21 | 00:02:25 | was like multi seven figures and I was |
| 00:02:23 | 00:02:28 | just blown away I'm like is this real |
| 00:02:25 | 00:02:30 | like are you guys is this the truth and |
| 00:02:28 | 00:02:32 | you know and they were super humble and |
| 00:02:30 | 00:02:34 | they just wanted to tell me about it and |
| 00:02:32 | 00:02:36 | I got I got super hooked I was hooked |
| 00:02:34 | 00:02:39 | and I just went home and started |
| 00:02:36 | 00:02:41 | researching about Amazon FBA so that was |
| 00:02:39 | 00:02:43 | your first introduction to possibility |
| 00:02:41 | 00:02:46 | of selling on Amazon and when you heard |
| 00:02:43 | 00:02:48 | those sales figures did you have any |
| 00:02:46 | 00:02:51 | hesitations were you thinking like is |
| 00:02:48 | 00:02:52 | this legitimate is this not legitimate |
| 00:02:51 | 00:02:54 | did you go home and research you know |
| 00:02:52 | 00:02:56 | all the possibilities of this what |
| 00:02:54 | 00:02:59 | happened was going on in your mind yeah |
| 00:02:56 | 00:03:01 | I mean I definitely trusted them there |
| 00:02:59 | 00:03:03 | was no there was no question about that |
| 00:03:01 | 00:03:06 | you know they're stand-up guys I just |
| 00:03:03 | 00:03:08 | you know it's it's really inspiring to |
| 00:03:06 | 00:03:10 | see that the possibilities I mean at |
| 00:03:08 | 00:03:12 | that time those two partners one just |
| 00:03:10 | 00:03:15 | left his full-time job and the other one |
| 00:03:12 | 00:03:18 | still had another job and you know it's |
| 00:03:15 | 00:03:20 | just for me it was an inspiration and it |
| 00:03:18 | 00:03:21 | just really like put a fire under my ass |
| 00:03:20 | 00:03:23 | and I was like I have to get out there |
| 00:03:21 | 00:03:25 | and do something about this is awesome |
| 00:03:23 | 00:03:30 | right and so what were you doing for |
| 00:03:25 | 00:03:32 | work before I was working for a CPG |
| 00:03:30 | 00:03:34 | company for a food company so out of |
| 00:03:32 | 00:03:36 | college and I started working for a food |
| 00:03:34 | 00:03:39 | brand and I've bounced around to a |
| 00:03:36 | 00:03:41 | couple other brands since but I work on |
| 00:03:39 | 00:03:42 | the sales team for a food brand and |
| 00:03:41 | 00:03:44 | that's what I've been doing the past you |
| 00:03:42 | 00:03:46 | know a bunch of years awesome |
| 00:03:44 | 00:03:49 | so so you went home and you started |
| 00:03:46 | 00:03:51 | doing research and so how did you first |
| 00:03:49 | 00:03:54 | get started how did you first decide on |
| 00:03:51 | 00:03:56 | you know your original product and all |
| 00:03:54 | 00:04:00 | of that the intro to Amazon FBA what |
| 00:03:56 | 00:04:02 | were you doing yeah so um when I |
| 00:04:00 | 00:04:04 | originally went home I went onto YouTube |
| 00:04:02 | 00:04:06 | and I just try to soak in as much |
| 00:04:04 | 00:04:08 | information as possible about Amazon |
| 00:04:06 | 00:04:10 | there's so much content out there and |
| 00:04:08 | 00:04:12 | that's when I stumbled across in you and |
| 00:04:10 | 00:04:14 | Stefan among others you know it's super |
| 00:04:12 | 00:04:18 | inspirational and thank you for that and |
| 00:04:14 | 00:04:19 | on top of that I found a podcast so I |
| 00:04:18 | 00:04:21 | did a lot of driving for work so |
| 00:04:19 | 00:04:23 | whenever I was driving I was just |
| 00:04:21 | 00:04:26 | listening to this podcast just soaking |
| 00:04:23 | 00:04:27 | in so much information and I would go |
| 00:04:26 | 00:04:28 | home at nighttime |
| 00:04:27 | 00:04:30 | I would and I would really just learn |
| 00:04:28 | 00:04:32 | more and for me it was just so much fun |
| 00:04:30 | 00:04:35 | to learn about this business and really |
| 00:04:32 | 00:04:38 | trying to just take in as much as I can |
| 00:04:35 | 00:04:41 | so that's kind of really how that |
| 00:04:38 | 00:04:43 | happened and then I started I learned |
| 00:04:41 | 00:04:45 | about product research and jungle cow |
| 00:04:43 | 00:04:46 | and then I started researching and I |
| 00:04:45 | 00:04:49 | found my first product that I really |
| 00:04:46 | 00:04:50 | wanted to dive into and and that's kind |
| 00:04:49 | 00:04:54 | of how that happened I found a product |
| 00:04:50 | 00:04:57 | and it was a sports organizer and I went |
| 00:04:54 | 00:04:59 | full head like a steam and I just worked |
| 00:04:57 | 00:05:01 | really hard to make this happen but it |
| 00:04:59 | 00:05:03 | was a bit of an intricate product so I |
| 00:05:01 | 00:05:05 | had some challenges there but I'm sure |
| 00:05:03 | 00:05:06 | we can convince that was so this first |
| 00:05:05 | 00:05:08 | product that you decided on this was a |
| 00:05:06 | 00:05:10 | product that you were passionate about |
| 00:05:08 | 00:05:12 | or was this the product that you kind of |
| 00:05:10 | 00:05:14 | you looked at the numbers you saw it was |
| 00:05:12 | 00:05:17 | a profitable viable product opportunity |
| 00:05:14 | 00:05:19 | or was it both I was definitely not |
| 00:05:17 | 00:05:21 | passionate about it at all it just fit |
| 00:05:19 | 00:05:24 | the criteria of something I was looking |
| 00:05:21 | 00:05:27 | for you know it fit like the proper size |
| 00:05:24 | 00:05:28 | no the the best seller ranked the amount |
| 00:05:27 | 00:05:30 | of reviews for a competitor I was |
| 00:05:28 | 00:05:33 | looking for the price range and they |
| 00:05:30 | 00:05:37 | just fit this model that I was trying to |
| 00:05:33 | 00:05:39 | sell and at that time I didn't realize |
| 00:05:37 | 00:05:42 | you know the challenges of trying to |
| 00:05:39 | 00:05:43 | develop a brand new product as opposed |
| 00:05:42 | 00:05:45 | to finding something that's already |
| 00:05:43 | 00:05:49 | created and tweaking it so that's kind |
| 00:05:45 | 00:05:50 | of how that happened but if so I spent |
| 00:05:49 | 00:05:53 | about eight months designing this |
| 00:05:50 | 00:05:55 | product oh wow and I spent about eight |
| 00:05:53 | 00:05:57 | months I worked with a designer he was a |
| 00:05:55 | 00:06:00 | friend of a friend he was an engineer |
| 00:05:57 | 00:06:02 | and you know we just teamed up we made a |
| 00:06:00 | 00:06:04 | deal and we spent a lot of time on it |
| 00:06:02 | 00:06:07 | and the Frog actually came along really |
| 00:06:04 | 00:06:09 | really well we found out about seven |
| 00:06:07 | 00:06:11 | months in that the mold for this product |
| 00:06:09 | 00:06:13 | was over fifty thousand dollars which is |
| 00:06:11 | 00:06:17 | way out of the budget way out of budget |
| 00:06:13 | 00:06:20 | so by this time I was so heavily |
| 00:06:17 | 00:06:23 | invested so it hurt but we had to move |
| 00:06:20 | 00:06:26 | on and we had to move on so quickly |
| 00:06:23 | 00:06:28 | after you know we'd been changed out of |
| 00:06:26 | 00:06:30 | this product I found another product |
| 00:06:28 | 00:06:33 | about a month later that I thought that |
| 00:06:30 | 00:06:34 | I could sell and that's the product that |
| 00:06:33 | 00:06:37 | I'm currently selling now yeah |
| 00:06:34 | 00:06:40 | interesting so so with that first |
| 00:06:37 | 00:06:41 | product this was a product that wasn't |
| 00:06:40 | 00:06:43 | already exist |
| 00:06:41 | 00:06:45 | on Amazon and selling on Amazon it was a |
| 00:06:43 | 00:06:47 | product that you were developing on your |
| 00:06:45 | 00:06:49 | own kind of like inventing this product |
| 00:06:47 | 00:06:51 | or redesigning this product with the |
| 00:06:49 | 00:06:53 | manufacturer yeah exactly I would |
| 00:06:51 | 00:06:56 | there's something that was already |
| 00:06:53 | 00:06:57 | selling on Amazon it had it was doing a |
| 00:06:56 | 00:07:01 | ton of sales with not a lot of |
| 00:06:57 | 00:07:03 | competition and I figured out a way to |
| 00:07:01 | 00:07:07 | make it better to make it you know more |
| 00:07:03 | 00:07:10 | unique more useful to the users and I |
| 00:07:07 | 00:07:13 | just work with you know this designer to |
| 00:07:10 | 00:07:14 | try to have it made and it was just a |
| 00:07:13 | 00:07:17 | little bit too complex and the plastik |
| 00:07:14 | 00:07:19 | molding was not cheap so that was the |
| 00:07:17 | 00:07:22 | challenge for me right right yeah so I |
| 00:07:19 | 00:07:24 | guess you know with Amazon FBA is is |
| 00:07:22 | 00:07:25 | important to you know when you find a |
| 00:07:24 | 00:07:27 | product to find ways that you can |
| 00:07:25 | 00:07:29 | differentiate yourself and find ways |
| 00:07:27 | 00:07:31 | that you can add more value to the |
| 00:07:29 | 00:07:34 | customers but when you |
| 00:07:31 | 00:07:36 | I guess modify things too much then it |
| 00:07:34 | 00:07:37 | becomes a completely new product and |
| 00:07:36 | 00:07:40 | that's where the costs increase and |
| 00:07:37 | 00:07:42 | especially if you have to place a mold |
| 00:07:40 | 00:07:43 | with a manufacturer I could see how that |
| 00:07:42 | 00:07:46 | could be extremely expensive so that's |
| 00:07:43 | 00:07:48 | not something I paid it definitely not |
| 00:07:46 | 00:07:50 | something I antikipated we thought about |
| 00:07:48 | 00:07:52 | changing the materials we thought about |
| 00:07:50 | 00:07:55 | a few different scenarios that can make |
| 00:07:52 | 00:07:57 | this more doable but at that point it |
| 00:07:55 | 00:07:59 | hit me you know up until that point it |
| 00:07:57 | 00:08:01 | didn't even cross my mind to find a |
| 00:07:59 | 00:08:03 | product that was already essentially |
| 00:08:01 | 00:08:06 | made that a manufacturer has already |
| 00:08:03 | 00:08:08 | made and I can just find ways to make |
| 00:08:06 | 00:08:12 | that one better rather than starting |
| 00:08:08 | 00:08:14 | from from scratch so so that's something |
| 00:08:12 | 00:08:15 | that you know I tell new sellers to |
| 00:08:14 | 00:08:18 | think about if you have it a new idea |
| 00:08:15 | 00:08:20 | great just get a quote really early on |
| 00:08:18 | 00:08:22 | if there's gonna be a mold attached to |
| 00:08:20 | 00:08:24 | that because often there's a lot easier |
| 00:08:22 | 00:08:26 | to find something that's already working |
| 00:08:24 | 00:08:27 | and you can just make those tweaks and |
| 00:08:26 | 00:08:29 | get something up on Amazon yeah |
| 00:08:27 | 00:08:31 | definitely yeah I could see how that |
| 00:08:29 | 00:08:33 | must have been challenging especially |
| 00:08:31 | 00:08:35 | since you were so heavily invested |
| 00:08:33 | 00:08:37 | already time committed money committed I |
| 00:08:35 | 00:08:39 | could see how that would be |
| 00:08:37 | 00:08:42 | disappointing and you know usually when |
| 00:08:39 | 00:08:44 | people are doing Amazon FBA it's the |
| 00:08:42 | 00:08:45 | private label model where you're just |
| 00:08:44 | 00:08:47 | you're finding something that's already |
| 00:08:45 | 00:08:49 | selling well like the iPhone case and |
| 00:08:47 | 00:08:52 | then you're just putting your brand name |
| 00:08:49 | 00:08:54 | but we also want to improve the product |
| 00:08:52 | 00:08:55 | whether it's improving you know the |
| 00:08:54 | 00:08:57 | actual product itself maybe it's |
| 00:08:55 | 00:08:59 | improving the packaging the customer |
| 00:08:57 | 00:09:01 | support you know all those different |
| 00:08:59 | 00:09:03 | things but when you are going off and |
| 00:09:01 | 00:09:05 | kind of remodeling everything about the |
| 00:09:03 | 00:09:08 | product that's where it can get really |
| 00:09:05 | 00:09:09 | expensive and complex and you know I |
| 00:09:08 | 00:09:11 | don't know if you watched Shark Tank |
| 00:09:09 | 00:09:13 | that TV show I love that show I used to |
| 00:09:11 | 00:09:14 | watch it all the time it's great job |
| 00:09:13 | 00:09:15 | great job |
| 00:09:14 | 00:09:18 | yeah well I'm there you see often times |
| 00:09:15 | 00:09:19 | these entrepreneurs and then the Sharks |
| 00:09:18 | 00:09:20 | ask them well how much have you invested |
| 00:09:19 | 00:09:22 | in the business and they don't have any |
| 00:09:20 | 00:09:24 | sales yet but they've invested 50 |
| 00:09:22 | 00:09:26 | thousand a hundred thousand the Sharks |
| 00:09:24 | 00:09:28 | like what why would you invest so much |
| 00:09:26 | 00:09:30 | into the business you have to prove your |
| 00:09:28 | 00:09:32 | concept first and so I'm a big believer |
| 00:09:30 | 00:09:34 | in just like you know get the product |
| 00:09:32 | 00:09:36 | out there you can always modify it with |
| 00:09:34 | 00:09:38 | time but at least prove your concept and |
| 00:09:36 | 00:09:40 | get those customers so that you can |
| 00:09:38 | 00:09:42 | start you know making some monies to |
| 00:09:40 | 00:09:45 | support and fund the business so that it |
| 00:09:42 | 00:09:48 | can grow absolutely so when you hit that |
| 00:09:45 | 00:09:49 | hiccup and that kind of that point where |
| 00:09:48 | 00:09:52 | you had invest the time invests the |
| 00:09:49 | 00:09:54 | money to that product what compelled you |
| 00:09:52 | 00:09:56 | to move forward and pick another product |
| 00:09:54 | 00:09:58 | because a lot of people at that point |
| 00:09:56 | 00:10:00 | would be like they would give up they'd |
| 00:09:58 | 00:10:01 | say you know what I'm disappointed this |
| 00:10:00 | 00:10:03 | is not how I thought it would work out |
| 00:10:01 | 00:10:07 | and I'm just gonna you know scratch this |
| 00:10:03 | 00:10:09 | idea of selling on Amazon yeah I was so |
| 00:10:07 | 00:10:11 | insanely excited to sell on Amazon and |
| 00:10:09 | 00:10:14 | although we put so much time into this |
| 00:10:11 | 00:10:16 | one product the idea of selling was way |
| 00:10:14 | 00:10:19 | more exciting than selling this product |
| 00:10:16 | 00:10:21 | and at the point where I realized that |
| 00:10:19 | 00:10:24 | this product is gonna cost me like fifty |
| 00:10:21 | 00:10:25 | thousand dollars for the mold when I |
| 00:10:24 | 00:10:28 | started calculating the cost of |
| 00:10:25 | 00:10:30 | potential new products I realized that I |
| 00:10:28 | 00:10:32 | can get it up and selling for no mold |
| 00:10:30 | 00:10:34 | all I have to do is just make certain |
| 00:10:32 | 00:10:36 | tweaks and then it's selling so in a way |
| 00:10:34 | 00:10:40 | I was looking at it as a huge cost |
| 00:10:36 | 00:10:42 | savings and you know and it's something |
| 00:10:40 | 00:10:44 | that I know is already working as |
| 00:10:42 | 00:10:46 | opposed to really creating something new |
| 00:10:44 | 00:10:49 | where the social proof hasn't been |
| 00:10:46 | 00:10:51 | proven yet and know so for me it was |
| 00:10:49 | 00:10:53 | kind of easy to jump into it I'm like |
| 00:10:51 | 00:10:55 | this product is a product is getting set |
| 00:10:53 | 00:10:57 | up on Amazon regardless I don't care how |
| 00:10:55 | 00:10:59 | it's gonna happen so that was kind of my |
| 00:10:57 | 00:11:02 | mentality that's awesome so then you |
| 00:10:59 | 00:11:04 | moved on to the second product |
| 00:11:02 | 00:11:06 | you quickly picked your product you |
| 00:11:04 | 00:11:08 | didn't fall into like analysis paralysis |
| 00:11:06 | 00:11:11 | taking months to pick that product you |
| 00:11:08 | 00:11:13 | were quite decisive with it yeah it was |
| 00:11:11 | 00:11:14 | I think it was about like two months |
| 00:11:13 | 00:11:16 | maybe |
| 00:11:14 | 00:11:20 | I ordered samples of a totally different |
| 00:11:16 | 00:11:22 | product and I received the product and I |
| 00:11:20 | 00:11:24 | was putting my logo on it and I had this |
| 00:11:22 | 00:11:26 | whole brand name for it and I was |
| 00:11:24 | 00:11:30 | getting pretty serious about this one |
| 00:11:26 | 00:11:32 | product and then as I was checking like |
| 00:11:30 | 00:11:34 | Amazon product research I came across |
| 00:11:32 | 00:11:37 | another one that was somewhat related to |
| 00:11:34 | 00:11:38 | this and I was like oh wow this actually |
| 00:11:37 | 00:11:42 | might be better than this one I'm |
| 00:11:38 | 00:11:43 | thinking about right now and you know at |
| 00:11:42 | 00:11:46 | the time this there was one competitor |
| 00:11:43 | 00:11:48 | and the competitor was doing really well |
| 00:11:46 | 00:11:50 | and there really wasn't other sellers |
| 00:11:48 | 00:11:52 | that were doing the same thing and to me |
| 00:11:50 | 00:11:55 | it was so clear on what I had to do to |
| 00:11:52 | 00:11:58 | make it better and I made a few changes |
| 00:11:55 | 00:12:02 | and I just went with my gut and then I |
| 00:11:58 | 00:12:05 | was selling that product yeah by that it |
| 00:12:02 | 00:12:06 | took about seven months from when I sent |
| 00:12:05 | 00:12:08 | my when I started working with that |
| 00:12:06 | 00:12:12 | supplier to when I make when I made the |
| 00:12:08 | 00:12:14 | first sale in November of 19 okay got it |
| 00:12:12 | 00:12:16 | so it took a number of months to |
| 00:12:14 | 00:12:18 | establish the relationship with the |
| 00:12:16 | 00:12:20 | supplier I get the samples place the |
| 00:12:18 | 00:12:22 | order ship the order all of that stuff |
| 00:12:20 | 00:12:24 | it it usually takes a lot longer than |
| 00:12:22 | 00:12:26 | people think and so that's why I can't |
| 00:12:24 | 00:12:28 | some people think okay I'm mr. McAmis on |
| 00:12:26 | 00:12:31 | appeal business I'm like okay if you're |
| 00:12:28 | 00:12:34 | gonna start today at minimum 3 months |
| 00:12:31 | 00:12:37 | like it just right right and I don't |
| 00:12:34 | 00:12:39 | think i think that if at that time could |
| 00:12:37 | 00:12:40 | have been cut down quite a bit and |
| 00:12:39 | 00:12:42 | there's obviously a learning curve for |
| 00:12:40 | 00:12:44 | your first product right there you're |
| 00:12:42 | 00:12:46 | still trying to learn these terms about |
| 00:12:44 | 00:12:47 | shipping trying to figure out what a |
| 00:12:46 | 00:12:49 | freight forwarder is so there's so many |
| 00:12:47 | 00:12:51 | things that you're trying to figure out |
| 00:12:49 | 00:12:53 | but what I've notiked is I haven't |
| 00:12:51 | 00:12:55 | officially launched a second product yet |
| 00:12:53 | 00:12:57 | but I imagine it's gonna be a much |
| 00:12:55 | 00:12:59 | smoother process than that first one |
| 00:12:57 | 00:13:02 | that first one once you get over that |
| 00:12:59 | 00:13:04 | hump I really assume and imagine that |
| 00:13:02 | 00:13:05 | the next one's gonna be a bit easier you |
| 00:13:04 | 00:13:07 | know oh yeah you're a hundred percent |
| 00:13:05 | 00:13:09 | right and I love that that's why this |
| 00:13:07 | 00:13:11 | business is so cool because it's so it's |
| 00:13:09 | 00:13:13 | a process it's an a process can be |
| 00:13:11 | 00:13:15 | replicated and so once you learn at the |
| 00:13:13 | 00:13:16 | first time it's like okay do your |
| 00:13:15 | 00:13:18 | product research you find your |
| 00:13:16 | 00:13:19 | manufacturer you you know put your |
| 00:13:18 | 00:13:21 | branding you know you you do product |
| 00:13:19 | 00:13:23 | launch like it's all these things you |
| 00:13:21 | 00:13:25 | just do it again and again again for the |
| 00:13:23 | 00:13:26 | second third fourth product and each |
| 00:13:25 | 00:13:28 | time you launch a new product you just |
| 00:13:26 | 00:13:30 | get better at it because you gain |
| 00:13:28 | 00:13:32 | experience like we're gonna tok about |
| 00:13:30 | 00:13:33 | some of the lessons and the challenges |
| 00:13:32 | 00:13:36 | that you've had with your business but |
| 00:13:33 | 00:13:38 | even with the first product how much |
| 00:13:36 | 00:13:39 | knowledge you've accumulated through |
| 00:13:38 | 00:13:41 | your experience that's the most |
| 00:13:39 | 00:13:42 | invaluable information it's more |
| 00:13:41 | 00:13:44 | valuable than the revenue that you're |
| 00:13:42 | 00:13:46 | generating because you're going to put |
| 00:13:44 | 00:13:48 | that to use when it comes time to launch |
| 00:13:46 | 00:13:50 | your second your third product and build |
| 00:13:48 | 00:13:52 | your brand yeah absolutely and that's |
| 00:13:50 | 00:13:54 | something I thought about you know when |
| 00:13:52 | 00:13:57 | I launched this first product I said if |
| 00:13:54 | 00:13:59 | I break even I just gained a world of |
| 00:13:57 | 00:14:00 | experience and obviously that's not an |
| 00:13:59 | 00:14:02 | ideal situation |
| 00:14:00 | 00:14:05 | but I mean it's pretty cool in itself |
| 00:14:02 | 00:14:07 | like launching a product the worst case |
| 00:14:05 | 00:14:09 | scenario it doesn't work out and I break |
| 00:14:07 | 00:14:10 | even and I learn a whole bunch that |
| 00:14:09 | 00:14:12 | sounds awesome |
| 00:14:10 | 00:14:14 | yeah that's a really positive mindset so |
| 00:14:12 | 00:14:16 | a lot of people they don't ever get |
| 00:14:14 | 00:14:18 | started because they they fear failing |
| 00:14:16 | 00:14:20 | and they fear you know the product not |
| 00:14:18 | 00:14:22 | working or not picking the gross product |
| 00:14:20 | 00:14:24 | but at the end of the day like you know |
| 00:14:22 | 00:14:27 | when I'm scared of something sometimes |
| 00:14:24 | 00:14:29 | when we here's really in our head and if |
| 00:14:27 | 00:14:31 | we can localize that fear and actually |
| 00:14:29 | 00:14:33 | you know maybe write it down on a piece |
| 00:14:31 | 00:14:35 | of paper okay what exactly am I afraid |
| 00:14:33 | 00:14:36 | of am i right like and then you realize |
| 00:14:35 | 00:14:39 | it's really not the end of the world |
| 00:14:36 | 00:14:41 | like if I pick a product that for |
| 00:14:39 | 00:14:43 | whatever reason doesn't sell well I |
| 00:14:41 | 00:14:45 | could you know sell out of those you |
| 00:14:43 | 00:14:47 | know it's even if it's at cost and just |
| 00:14:45 | 00:14:49 | recuperate my investment and at the end |
| 00:14:47 | 00:14:51 | of the day that experience is so |
| 00:14:49 | 00:14:53 | valuable I remember when I was first |
| 00:14:51 | 00:14:56 | selling mine I think it was my second |
| 00:14:53 | 00:14:58 | product my mascara product I had a |
| 00:14:56 | 00:15:01 | company in in Vancouver Canada |
| 00:14:58 | 00:15:03 | they were this filtration company they |
| 00:15:01 | 00:15:06 | did water filters and they were really |
| 00:15:03 | 00:15:08 | really big and they wanted to put all of |
| 00:15:06 | 00:15:10 | their products and sell them on Amazon |
| 00:15:08 | 00:15:12 | because they saw where you know it was |
| 00:15:10 | 00:15:14 | going and they wanted to make sure that |
| 00:15:12 | 00:15:15 | they evolved and moved through time but |
| 00:15:14 | 00:15:17 | they didn't know how to do it and so |
| 00:15:15 | 00:15:19 | they had come across something that I |
| 00:15:17 | 00:15:20 | did maybe it was a video on youtube i'm |
| 00:15:19 | 00:15:22 | not really sure and then they called me |
| 00:15:20 | 00:15:24 | and they had asked me hey will you work |
| 00:15:22 | 00:15:26 | for us and so they were willing to hire |
| 00:15:24 | 00:15:29 | me on a full-time |
| 00:15:26 | 00:15:31 | basis which I was surprised for and they |
| 00:15:29 | 00:15:33 | were willing to pay me really well and |
| 00:15:31 | 00:15:35 | offer me an assistant to help me because |
| 00:15:33 | 00:15:38 | they had like 600 SKUs that they wanted |
| 00:15:35 | 00:15:40 | to for me to put on Amazon and optimize |
| 00:15:38 | 00:15:41 | their listings and all that and I was |
| 00:15:40 | 00:15:43 | just thinking like look at that you know |
| 00:15:41 | 00:15:44 | now all of a sudden there's this new |
| 00:15:43 | 00:15:46 | opportunity even if I decided I no |
| 00:15:44 | 00:15:49 | longer want to sell an Amazon right |
| 00:15:46 | 00:15:51 | before I realized hey I don't want to be |
| 00:15:49 | 00:15:53 | an entrepreneur I can now work for |
| 00:15:51 | 00:15:55 | someone else because I now have skills |
| 00:15:53 | 00:15:57 | that so few people have and so many |
| 00:15:55 | 00:16:00 | businesses need these skills they need |
| 00:15:57 | 00:16:02 | people who know how to you know operate |
| 00:16:00 | 00:16:04 | on Amazon know how to use seller central |
| 00:16:02 | 00:16:06 | all of those things and so you acquire |
| 00:16:04 | 00:16:07 | these it's like you know taking a |
| 00:16:06 | 00:16:09 | university course and you learn so much |
| 00:16:07 | 00:16:11 | and then you can get hired for your |
| 00:16:09 | 00:16:14 | services so there's always opportunities |
| 00:16:11 | 00:16:15 | yeah it's like a win-win situation right |
| 00:16:14 | 00:16:17 | you get to try something and see if it |
| 00:16:15 | 00:16:19 | works out and you're also learning these |
| 00:16:17 | 00:16:20 | experiences you're learning new skills |
| 00:16:19 | 00:16:22 | like you mentioned the same time |
| 00:16:20 | 00:16:24 | obviously that everyone has a different |
| 00:16:22 | 00:16:26 | level of like the risk that they feel |
| 00:16:24 | 00:16:28 | comfortable with and I think that's a |
| 00:16:26 | 00:16:30 | huge challenge for a lot of new sellers |
| 00:16:28 | 00:16:33 | you know like what if I lose this money |
| 00:16:30 | 00:16:34 | you know and that something that you |
| 00:16:33 | 00:16:36 | know it's not it's not easy but um I |
| 00:16:34 | 00:16:38 | really think that if you just feel |
| 00:16:36 | 00:16:40 | confident in your product and we really |
| 00:16:38 | 00:16:43 | find a way to stik out and be different |
| 00:16:40 | 00:16:46 | and really keep that that order qty that |
| 00:16:43 | 00:16:47 | first batch small you're just setting |
| 00:16:46 | 00:16:50 | yourself up for to be in a good spot |
| 00:16:47 | 00:16:52 | for your first batch yeah yeah |
| 00:16:50 | 00:16:55 | definitely so with your second product |
| 00:16:52 | 00:16:57 | or what your first product so you you |
| 00:16:55 | 00:16:59 | how did you land on your manufacturer |
| 00:16:57 | 00:17:01 | was it quite a simple process to find |
| 00:16:59 | 00:17:04 | your manufacturer do you find them are |
| 00:17:01 | 00:17:06 | they overseas or are they local yeah |
| 00:17:04 | 00:17:10 | they're in China I found them on Alibaba |
| 00:17:06 | 00:17:12 | I think I originally I took a template |
| 00:17:10 | 00:17:13 | that was my first like month working |
| 00:17:12 | 00:17:16 | with suppliers in Alibaba I think I |
| 00:17:13 | 00:17:19 | found some template from online about |
| 00:17:16 | 00:17:20 | how to reach out to suppliers and at |
| 00:17:19 | 00:17:23 | that point I knew a little bit about |
| 00:17:20 | 00:17:26 | Incoterms and fo B and X works and I |
| 00:17:23 | 00:17:28 | really just copied and pasted that and |
| 00:17:26 | 00:17:29 | I'd still been you know my product you |
| 00:17:28 | 00:17:31 | know |
| 00:17:29 | 00:17:34 | can you send samples to this address |
| 00:17:31 | 00:17:37 | yeah me and we are looking to exact |
| 00:17:34 | 00:17:39 | their product line exactly like who I |
| 00:17:37 | 00:17:39 | pretend to be a hotshot and do every |
| 00:17:39 | 00:17:41 | time |
| 00:17:39 | 00:17:45 | not to me they could go out a big brand |
| 00:17:41 | 00:17:47 | is it just me so yeah I mean that's kind |
| 00:17:45 | 00:17:50 | of how it happened and I got connected |
| 00:17:47 | 00:17:52 | with my supplier and that's kind of how |
| 00:17:50 | 00:17:55 | it happened and I work with a few others |
| 00:17:52 | 00:17:56 | but I think they were the best fit and |
| 00:17:55 | 00:18:00 | this is I also work with a trading |
| 00:17:56 | 00:18:01 | company so it's nice - it was a nice to |
| 00:18:00 | 00:18:03 | learn about a trading company first |
| 00:18:01 | 00:18:06 | working with the manufacturer directly |
| 00:18:03 | 00:18:07 | and when you first start well from my |
| 00:18:06 | 00:18:09 | understanding a trading company is a |
| 00:18:07 | 00:18:12 | company that essentially you know they |
| 00:18:09 | 00:18:13 | work with different factories so for me |
| 00:18:12 | 00:18:16 | not really understanding how |
| 00:18:13 | 00:18:18 | manufacturing worked the trading company |
| 00:18:16 | 00:18:21 | was actually pretty helpful because my |
| 00:18:18 | 00:18:23 | product is has about four pieces that |
| 00:18:21 | 00:18:26 | come from different factories oh wow so |
| 00:18:23 | 00:18:28 | yeah so they all come from different |
| 00:18:26 | 00:18:31 | factories throughout China and they get |
| 00:18:28 | 00:18:33 | shipped to my trading company and you |
| 00:18:31 | 00:18:35 | know their English is great so our |
| 00:18:33 | 00:18:37 | communication is great between me and my |
| 00:18:35 | 00:18:40 | company and they kind of handle the the |
| 00:18:37 | 00:18:43 | communications between you know the four |
| 00:18:40 | 00:18:45 | factories so there's a bit of a premium |
| 00:18:43 | 00:18:46 | that comes with the price but when |
| 00:18:45 | 00:18:49 | you're starting out I think that's |
| 00:18:46 | 00:18:50 | something that is helpful and you know a |
| 00:18:49 | 00:18:52 | lot of people are scared to work with |
| 00:18:50 | 00:18:54 | trading companies because you're paying |
| 00:18:52 | 00:18:55 | a premium and but I think in some |
| 00:18:54 | 00:18:57 | situations it can be beneficial |
| 00:18:55 | 00:18:59 | especially when you're starting out yeah |
| 00:18:57 | 00:19:00 | thank you for that perspective because I |
| 00:18:59 | 00:19:02 | usually yeah I haven't really thought of |
| 00:19:00 | 00:19:04 | it like that and that's so true because |
| 00:19:02 | 00:19:06 | so for those of you guys watching who |
| 00:19:04 | 00:19:08 | don't know the difference a manufacturer |
| 00:19:06 | 00:19:09 | and a trading company they're different |
| 00:19:08 | 00:19:11 | and sometimes it's hard to tell the |
| 00:19:09 | 00:19:14 | difference if you're on Alibaba they |
| 00:19:11 | 00:19:15 | should they should show whether they're |
| 00:19:14 | 00:19:18 | a manufacturer or trading company a |
| 00:19:15 | 00:19:20 | manufacturer they're they have their own |
| 00:19:18 | 00:19:22 | facility where they're manufacturing in |
| 00:19:20 | 00:19:25 | house all of the products and a trading |
| 00:19:22 | 00:19:27 | company they kind of it's it's almost |
| 00:19:25 | 00:19:29 | kind of like if you have a shop if I |
| 00:19:27 | 00:19:30 | store in your drop shipping products you |
| 00:19:29 | 00:19:32 | know like they have all of these |
| 00:19:30 | 00:19:34 | different manufacturers products listed |
| 00:19:32 | 00:19:37 | and so they kind of are in a way like |
| 00:19:34 | 00:19:39 | the middleman and so usually with |
| 00:19:37 | 00:19:41 | manufacturers you can kind of get a |
| 00:19:39 | 00:19:43 | cheaper price than with trading |
| 00:19:41 | 00:19:46 | companies trading companies they usually |
| 00:19:43 | 00:19:49 | you know they up the price a little bit |
| 00:19:46 | 00:19:51 | and with a manufacturer you'll find more |
| 00:19:49 | 00:19:52 | consistency because it's the products |
| 00:19:51 | 00:19:54 | are coming directly from that |
| 00:19:52 | 00:19:57 | sole manufacturer rather than with a |
| 00:19:54 | 00:19:58 | trading company you know if you ordered |
| 00:19:57 | 00:20:00 | let's say a waist trainer from the |
| 00:19:58 | 00:20:02 | trading company they could order from |
| 00:20:00 | 00:20:04 | this one manufacturer and the next order |
| 00:20:02 | 00:20:05 | they might order from a different one |
| 00:20:04 | 00:20:08 | and they might not tell you about it so |
| 00:20:05 | 00:20:09 | sometimes people have not the best |
| 00:20:08 | 00:20:12 | experience with trading companies but |
| 00:20:09 | 00:20:14 | you're what you're saying is totally it |
| 00:20:12 | 00:20:16 | makes sense because at the same time |
| 00:20:14 | 00:20:17 | they can help organize things if you're |
| 00:20:16 | 00:20:19 | a brand new seller they can help |
| 00:20:17 | 00:20:20 | facilitate things and maybe they speak |
| 00:20:19 | 00:20:22 | better English have better |
| 00:20:20 | 00:20:25 | communications that could work to your |
| 00:20:22 | 00:20:28 | advantage actually so when you first |
| 00:20:25 | 00:20:30 | launched this product did you do |
| 00:20:28 | 00:20:32 | anything special did you see success |
| 00:20:30 | 00:20:35 | right off the bat because you said there |
| 00:20:32 | 00:20:37 | wasn't much competition so what did you |
| 00:20:35 | 00:20:40 | start getting sales right away or how |
| 00:20:37 | 00:20:42 | did your watch go so by the time that I |
| 00:20:40 | 00:20:43 | got its that the product started selling |
| 00:20:42 | 00:20:47 | it was like three or four other people |
| 00:20:43 | 00:20:49 | selling a very similar product luckily |
| 00:20:47 | 00:20:51 | but they were all selling something that |
| 00:20:49 | 00:20:53 | looked just like the original the one |
| 00:20:51 | 00:20:55 | that I was trying to make better so but |
| 00:20:53 | 00:20:58 | it so those seven months or so later |
| 00:20:55 | 00:21:00 | when my product launched you know it was |
| 00:20:58 | 00:21:03 | you know I think was roughly five of a |
| 00:21:00 | 00:21:06 | selling and you know I added one feature |
| 00:21:03 | 00:21:08 | that really gave a lot of value to the |
| 00:21:06 | 00:21:09 | customers and it did not cost me a lot |
| 00:21:08 | 00:21:12 | of money at all it doesn't cost me a lot |
| 00:21:09 | 00:21:15 | of money at all but to them it's so you |
| 00:21:12 | 00:21:16 | know all my all the the Amazon reviewers |
| 00:21:15 | 00:21:19 | were toking about it's one thing and |
| 00:21:16 | 00:21:21 | I'm like how are these manufacturing |
| 00:21:19 | 00:21:24 | this issue this is so mind-blowing I |
| 00:21:21 | 00:21:27 | guess they don't care I don't know but I |
| 00:21:24 | 00:21:30 | launched right before Christmas actually |
| 00:21:27 | 00:21:32 | I launched in November first 92019 was |
| 00:21:30 | 00:21:36 | my first sale so the first couple weeks |
| 00:21:32 | 00:21:38 | were relatively slow and then as I got |
| 00:21:36 | 00:21:41 | closer to December 1st the volume just |
| 00:21:38 | 00:21:43 | picked up like crazy and it just caught |
| 00:21:41 | 00:21:46 | on pretty quickly and I had I had a good |
| 00:21:43 | 00:21:48 | a really good December I launched PPC I |
| 00:21:46 | 00:21:51 | had zero clue what I was doing on |
| 00:21:48 | 00:21:54 | pay-per-click I lost a bunch of money my |
| 00:21:51 | 00:21:55 | first in November just because I was |
| 00:21:54 | 00:21:57 | bidding so high I was trying to |
| 00:21:55 | 00:21:59 | understand how PPC work employment it's |
| 00:21:57 | 00:22:01 | a lot more expensive during that time |
| 00:21:59 | 00:22:04 | because of the holidays people are |
| 00:22:01 | 00:22:06 | paying so much more for advertising yeah |
| 00:22:04 | 00:22:09 | that's a great point yeah |
| 00:22:06 | 00:22:11 | so yeah launch PPC and although you know |
| 00:22:09 | 00:22:14 | I spent way too much and didn't really |
| 00:22:11 | 00:22:17 | understand exactly what I was doing I |
| 00:22:14 | 00:22:19 | think that it helped me rank and and |
| 00:22:17 | 00:22:22 | that really helped for December so I was |
| 00:22:19 | 00:22:24 | out of stok like I think right after |
| 00:22:22 | 00:22:27 | January 1st so I believe through a |
| 00:22:24 | 00:22:30 | thousand units in yeah right about two |
| 00:22:27 | 00:22:32 | months so one of the decisions I had to |
| 00:22:30 | 00:22:36 | make was I originally was going to start |
| 00:22:32 | 00:22:39 | with 500 units but I knew that I was |
| 00:22:36 | 00:22:41 | going into the Christmas season so I was |
| 00:22:39 | 00:22:44 | trying to gauge if it's better to keep |
| 00:22:41 | 00:22:46 | the wrists down at 500 units and I was |
| 00:22:44 | 00:22:47 | calculating how much my competitors were |
| 00:22:46 | 00:22:49 | doing and I understand that they have |
| 00:22:47 | 00:22:52 | way more reviews and they're way more |
| 00:22:49 | 00:22:53 | you know popular but I had to make that |
| 00:22:52 | 00:22:55 | decision so I doubled up my order pretty |
| 00:22:53 | 00:22:58 | much last minute which doubled my |
| 00:22:55 | 00:23:01 | investment but I felt confident that it |
| 00:22:58 | 00:23:04 | was going to sell and so yeah that was |
| 00:23:01 | 00:23:07 | kind of my start in November that's |
| 00:23:04 | 00:23:09 | great yeah so just to backtrack a little |
| 00:23:07 | 00:23:11 | bit I I want to really highlight what |
| 00:23:09 | 00:23:13 | you said about you know improving the |
| 00:23:11 | 00:23:15 | product and so there were four other |
| 00:23:13 | 00:23:16 | sellers that were kind of launching |
| 00:23:15 | 00:23:18 | around the same time as you but they |
| 00:23:16 | 00:23:20 | didn't take into consideration how they |
| 00:23:18 | 00:23:22 | could improve the product and so you |
| 00:23:20 | 00:23:24 | know for people who are just starting to |
| 00:23:22 | 00:23:26 | sell in Amazon and they find a product |
| 00:23:24 | 00:23:27 | opportunity and there's a lot of demand |
| 00:23:26 | 00:23:29 | if you're just gonna go and find a |
| 00:23:27 | 00:23:31 | manufacturer and sell that exact same |
| 00:23:29 | 00:23:33 | product it's gonna be so hard for you to |
| 00:23:31 | 00:23:35 | stand out you're not adding any new |
| 00:23:33 | 00:23:37 | value to the marketplace and at the end |
| 00:23:35 | 00:23:39 | of the day you're only gonna get paid if |
| 00:23:37 | 00:23:40 | there's an exchange of value you know |
| 00:23:39 | 00:23:42 | you give a product they give you money |
| 00:23:40 | 00:23:45 | there's an exchange of value there so |
| 00:23:42 | 00:23:48 | you looking to find a way to improve the |
| 00:23:45 | 00:23:49 | product probably was one of the best |
| 00:23:48 | 00:23:50 | things you could have done because |
| 00:23:49 | 00:23:52 | otherwise would have been like all those |
| 00:23:50 | 00:23:54 | before other guys who just launched |
| 00:23:52 | 00:23:57 | their products and the way that you did |
| 00:23:54 | 00:23:59 | that was by looking at the best sellers |
| 00:23:57 | 00:24:01 | and looking at the will at the one best |
| 00:23:59 | 00:24:04 | seller right and looking at the reviews |
| 00:24:01 | 00:24:06 | and you looked at the you know maybe |
| 00:24:04 | 00:24:08 | tell us about how did you determine what |
| 00:24:06 | 00:24:09 | it was that needed to be improved was |
| 00:24:08 | 00:24:11 | very obvious that everyone was |
| 00:24:09 | 00:24:13 | commenting that you know this part was |
| 00:24:11 | 00:24:15 | broken or that you know was it very |
| 00:24:13 | 00:24:17 | obvious to you what needed to be |
| 00:24:15 | 00:24:19 | improved and then did you take that and |
| 00:24:17 | 00:24:19 | communicate that to your supplier and |
| 00:24:19 | 00:24:21 | ask how |
| 00:24:19 | 00:24:23 | much it would cost or what was the |
| 00:24:21 | 00:24:26 | process for that yeah there was a couple |
| 00:24:23 | 00:24:28 | things that stuck out to me I mean the |
| 00:24:26 | 00:24:30 | first one is is that one piece I |
| 00:24:28 | 00:24:34 | mentioned that it was so obvious to me |
| 00:24:30 | 00:24:35 | that I can make that change and but I |
| 00:24:34 | 00:24:37 | didn't know how much it was going to |
| 00:24:35 | 00:24:40 | cost so if it added the significant cost |
| 00:24:37 | 00:24:43 | I would have been like alright I can't |
| 00:24:40 | 00:24:46 | afford this maybe and but it it cost me |
| 00:24:43 | 00:24:49 | about 30 cents 30 cents that gives a |
| 00:24:46 | 00:24:52 | world of value to my customers so it was |
| 00:24:49 | 00:24:55 | a win-win there and then I just found a |
| 00:24:52 | 00:24:57 | way why I thought I could find a nicer |
| 00:24:55 | 00:24:58 | design so I changed design a little bit |
| 00:24:57 | 00:25:00 | and when I mean design I don't mean |
| 00:24:58 | 00:25:03 | actual structure I mean like an actual |
| 00:25:00 | 00:25:07 | print that's on on this on this product |
| 00:25:03 | 00:25:08 | so those were two points of different |
| 00:25:07 | 00:25:11 | really just making that product |
| 00:25:08 | 00:25:14 | different and for me I felt comfortable |
| 00:25:11 | 00:25:16 | with those two changes that's awesome |
| 00:25:14 | 00:25:18 | that's great to have a manufacturer |
| 00:25:16 | 00:25:20 | that's willing to work with you on those |
| 00:25:18 | 00:25:22 | things because some manufacturers if you |
| 00:25:20 | 00:25:24 | don't yet have a relationship with them |
| 00:25:22 | 00:25:26 | they're kind of hesitant to modify |
| 00:25:24 | 00:25:28 | things or you know they're they're just |
| 00:25:26 | 00:25:29 | not as willing to work with you so I |
| 00:25:28 | 00:25:31 | think it's important to make sure that |
| 00:25:29 | 00:25:34 | you find a manufacturer who you know who |
| 00:25:31 | 00:25:37 | wants to support you wants to help you |
| 00:25:34 | 00:25:39 | and provide ideas maybe even so so you |
| 00:25:37 | 00:25:43 | did run out of stok which is something |
| 00:25:39 | 00:25:45 | that oftentimes can hurt and someone's |
| 00:25:43 | 00:25:47 | selling on Amazon because then it can |
| 00:25:45 | 00:25:49 | actually you know change your BS are |
| 00:25:47 | 00:25:51 | your best sellers rank and then your |
| 00:25:49 | 00:25:54 | listing is no longer maybe on page whine |
| 00:25:51 | 00:25:57 | it's on page seven so what happened when |
| 00:25:54 | 00:25:59 | you went out of stok yeah I went out of |
| 00:25:57 | 00:26:00 | stok I was super nervous like many |
| 00:25:59 | 00:26:03 | other people going through this process |
| 00:26:00 | 00:26:06 | for the first time I was out of stok |
| 00:26:03 | 00:26:08 | for maybe three weeks I ended up air |
| 00:26:06 | 00:26:10 | shipping the other units that were |
| 00:26:08 | 00:26:13 | coming over from China and I paid about |
| 00:26:10 | 00:26:15 | double the price of that the see |
| 00:26:13 | 00:26:17 | shipping which was really painful to me |
| 00:26:15 | 00:26:20 | but uh you know I just wanted to get |
| 00:26:17 | 00:26:22 | them back in stok as soon as possible |
| 00:26:20 | 00:26:24 | I lost my ranking but he came back |
| 00:26:22 | 00:26:26 | relatively quickly and my you know |
| 00:26:24 | 00:26:27 | Amazon mentor essentially you know one |
| 00:26:26 | 00:26:29 | of them just grabbed me and said hey we |
| 00:26:27 | 00:26:31 | go out of stok all the time this |
| 00:26:29 | 00:26:33 | happens once you have a lot of SKUs it's |
| 00:26:31 | 00:26:35 | really hard to balance all the |
| 00:26:33 | 00:26:38 | inventory and it happens to seller so |
| 00:26:35 | 00:26:40 | that calmed me down a bit and I was back |
| 00:26:38 | 00:26:43 | in stok I want to say you know within |
| 00:26:40 | 00:26:44 | it within a few weeks that's great yeah |
| 00:26:43 | 00:26:46 | so I really wasn't that bad so I really |
| 00:26:44 | 00:26:48 | wasn't that bad that's good yeah yeah I |
| 00:26:46 | 00:26:50 | mean I I definitely that was probably |
| 00:26:48 | 00:26:52 | one of my biggest challenges with my |
| 00:26:50 | 00:26:55 | products is that I would constantly be |
| 00:26:52 | 00:26:57 | on stok and for me I did hurt my |
| 00:26:55 | 00:26:59 | ranking and I did feel it and it took me |
| 00:26:57 | 00:27:03 | quite a long time actually you know at |
| 00:26:59 | 00:27:04 | my peak with my waist trainer product I |
| 00:27:03 | 00:27:06 | don't know what page I was on but when I |
| 00:27:04 | 00:27:08 | went out of stok and I was out of stok |
| 00:27:06 | 00:27:11 | for a significant amount of time I never |
| 00:27:08 | 00:27:12 | got back my rank II so I don't know I |
| 00:27:11 | 00:27:16 | might just be because I never really |
| 00:27:12 | 00:27:18 | tried at that point but you know in |
| 00:27:16 | 00:27:20 | hindsight would you have ordered more |
| 00:27:18 | 00:27:23 | inventory or would you have done some |
| 00:27:20 | 00:27:25 | sort of inventory planning or was there |
| 00:27:23 | 00:27:27 | is there anything that you would have |
| 00:27:25 | 00:27:31 | changed when it came to the quantity of |
| 00:27:27 | 00:27:34 | units you ordered I think I was like uh |
| 00:27:31 | 00:27:37 | I was quite risky for my first order at |
| 00:27:34 | 00:27:40 | a thousand units at the cost of my |
| 00:27:37 | 00:27:42 | product so it was already overextending |
| 00:27:40 | 00:27:43 | myself so I was already really pushing |
| 00:27:42 | 00:27:44 | it to limit so I don't think I ever |
| 00:27:43 | 00:27:46 | would have started with more than a |
| 00:27:44 | 00:27:48 | thousand units of my product it's not |
| 00:27:46 | 00:27:51 | it's not a nine dollar product that I |
| 00:27:48 | 00:27:53 | sell it for you know so I really |
| 00:27:51 | 00:27:55 | wouldn't have done anything differently |
| 00:27:53 | 00:27:57 | to be honest I couldn't really afford to |
| 00:27:55 | 00:28:00 | order more units and I would feel |
| 00:27:57 | 00:28:03 | uncomfortable ordering 1,500 units for |
| 00:28:00 | 00:28:07 | that first round so it's taken I it's |
| 00:28:03 | 00:28:11 | taken time but yeah so then once that |
| 00:28:07 | 00:28:13 | came back into stok my so the Chinese |
| 00:28:11 | 00:28:15 | New Year was happening not long after |
| 00:28:13 | 00:28:17 | that and I was working with a trading |
| 00:28:15 | 00:28:20 | this trading company and since they work |
| 00:28:17 | 00:28:23 | with multiple manufacturers with all |
| 00:28:20 | 00:28:25 | these manufacturers take breaks at like |
| 00:28:23 | 00:28:27 | different times it's not the same time |
| 00:28:25 | 00:28:28 | it's not like work with one manufacturer |
| 00:28:27 | 00:28:32 | or their hey we're out for two weeks |
| 00:28:28 | 00:28:35 | call us call us after so I had to deal |
| 00:28:32 | 00:28:36 | with multiple multiple vacation time so |
| 00:28:35 | 00:28:39 | my they wouldn't be able to do any |
| 00:28:36 | 00:28:40 | producing for a very long period of time |
| 00:28:39 | 00:28:44 | like a month and a half so my only |
| 00:28:40 | 00:28:46 | option was after my first order was to |
| 00:28:44 | 00:28:49 | place an order of 2,000 units |
| 00:28:46 | 00:28:52 | so I paid for two thousand units they |
| 00:28:49 | 00:28:55 | just required a 30% down payment they |
| 00:28:52 | 00:28:58 | shipped over the airship a thousand |
| 00:28:55 | 00:29:01 | units right away and then they kept the |
| 00:28:58 | 00:29:02 | other thousand units in there in their |
| 00:29:01 | 00:29:05 | warehouse and they just shipped it over |
| 00:29:02 | 00:29:07 | whenever I was ready so they can handle |
| 00:29:05 | 00:29:09 | the actual operations of shipping during |
| 00:29:07 | 00:29:11 | the Chinese New Year well except for |
| 00:29:09 | 00:29:13 | like one week but the actual |
| 00:29:11 | 00:29:16 | manufacturing was put on hold at that |
| 00:29:13 | 00:29:19 | time so that worked out for me well okay |
| 00:29:16 | 00:29:21 | yeah interesting how people always ask |
| 00:29:19 | 00:29:25 | me this how long does it take to make |
| 00:29:21 | 00:29:26 | your first $10,000 in revenue on Amazon |
| 00:29:25 | 00:29:28 | and my answer is always you know it's |
| 00:29:26 | 00:29:30 | different for everyone it's like you |
| 00:29:28 | 00:29:34 | know depends on your product depends on |
| 00:29:30 | 00:29:35 | your marketing depends on the demand but |
| 00:29:34 | 00:29:37 | what was your experience with that you |
| 00:29:35 | 00:29:38 | know was it in a couple of months how |
| 00:29:37 | 00:29:45 | long did it take you to hit that |
| 00:29:38 | 00:29:49 | milestone I'd hit on 10,000 short I |
| 00:29:45 | 00:29:51 | would say about seven seven or eight |
| 00:29:49 | 00:29:54 | weeks in so I launched that at a pretty |
| 00:29:51 | 00:29:56 | yeah so I think I did roughly five or |
| 00:29:54 | 00:29:59 | six thousand my first month and then I |
| 00:29:56 | 00:30:01 | had ten thousand like going right into |
| 00:29:59 | 00:30:03 | that Christmas season Wow amazing that's |
| 00:30:01 | 00:30:06 | really great and so you did all of this |
| 00:30:03 | 00:30:09 | while working a full-time job and you |
| 00:30:06 | 00:30:11 | still have your full-time job so share |
| 00:30:09 | 00:30:13 | with us because I know a lot of people |
| 00:30:11 | 00:30:15 | watching they kind of feel like oh I've |
| 00:30:13 | 00:30:17 | got to go all-in with Amazon FBA and |
| 00:30:15 | 00:30:19 | I've got to go full-time and but it's |
| 00:30:17 | 00:30:21 | really I mean there's not that much for |
| 00:30:19 | 00:30:23 | you to do especially in the beginning |
| 00:30:21 | 00:30:26 | there's a lot of waiting around for your |
| 00:30:23 | 00:30:27 | suppliers and I think it's important to |
| 00:30:26 | 00:30:29 | maintain your job so that you can |
| 00:30:27 | 00:30:31 | support and find your business so that |
| 00:30:29 | 00:30:34 | you can actually grow your business |
| 00:30:31 | 00:30:35 | otherwise if you don't have a job then |
| 00:30:34 | 00:30:36 | you're going to be taken away from your |
| 00:30:35 | 00:30:40 | business because you have to pay for |
| 00:30:36 | 00:30:43 | yourself in your lifestyle so what has |
| 00:30:40 | 00:30:44 | the experience been for you and you know |
| 00:30:43 | 00:30:47 | and how did you manage your time |
| 00:30:44 | 00:30:50 | considering you have a full-time job |
| 00:30:47 | 00:30:51 | yeah I mean it definitely has its |
| 00:30:50 | 00:30:54 | challenges you know having a full-time |
| 00:30:51 | 00:30:57 | job and starting an Amazon business for |
| 00:30:54 | 00:30:59 | sure but what's really great about the |
| 00:30:57 | 00:31:00 | Amazon business is typically your |
| 00:30:59 | 00:31:02 | suppliers are oversea |
| 00:31:00 | 00:31:05 | you know so that communication is gonna |
| 00:31:02 | 00:31:06 | happen late at night which you know if |
| 00:31:05 | 00:31:07 | you like your beauty sleep that's it |
| 00:31:06 | 00:31:10 | could be a little challenging it gets a |
| 00:31:07 | 00:31:11 | little challenging that time at times |
| 00:31:10 | 00:31:14 | but at the same time it doesn't |
| 00:31:11 | 00:31:16 | interfere with your day job so really it |
| 00:31:14 | 00:31:19 | has not interfered with my day job at |
| 00:31:16 | 00:31:23 | all you know it's sometimes you're I'm |
| 00:31:19 | 00:31:25 | tired and it's not easy you know but at |
| 00:31:23 | 00:31:28 | the end of the day I think 9:00 p.m. to |
| 00:31:25 | 00:31:31 | 12 a.m. is like a really important time |
| 00:31:28 | 00:31:33 | for me to work with my suppliers and you |
| 00:31:31 | 00:31:36 | know and like you said if you don't have |
| 00:31:33 | 00:31:37 | a new product coming out doesn't |
| 00:31:36 | 00:31:39 | necessarily you don't need that much |
| 00:31:37 | 00:31:41 | time on it you know but for me for like |
| 00:31:39 | 00:31:43 | an eight month window it was very very |
| 00:31:41 | 00:31:46 | consonant it was up super late I was |
| 00:31:43 | 00:31:47 | tired in the morning but you know that's |
| 00:31:46 | 00:31:49 | the price you gotta pay to get that |
| 00:31:47 | 00:31:51 | product up and running you know it's |
| 00:31:49 | 00:31:52 | kind of it's not a easy thing to do but |
| 00:31:51 | 00:31:55 | it's been it's been totally manageable |
| 00:31:52 | 00:31:57 | for me yeah that's great and then and |
| 00:31:55 | 00:31:59 | what kept you motivated throughout this |
| 00:31:57 | 00:32:01 | whole time and kept you motivated to |
| 00:31:59 | 00:32:04 | stay up late and you know wake up tired |
| 00:32:01 | 00:32:06 | going to your job and what what what's |
| 00:32:04 | 00:32:08 | your vision what's your goal what pulls |
| 00:32:06 | 00:32:10 | you through this entire process of |
| 00:32:08 | 00:32:11 | entrepreneurship and |
| 00:32:10 | 00:32:14 | the struggles and the challenges that |
| 00:32:11 | 00:32:15 | come with it I just love it |
| 00:32:14 | 00:32:18 | I think I'm obsessed with my Amazon |
| 00:32:15 | 00:32:20 | business so that doesn't it doesn't like |
| 00:32:18 | 00:32:22 | hurt you know I just find so much |
| 00:32:20 | 00:32:26 | passion in Amazon right now and my brand |
| 00:32:22 | 00:32:28 | I mean the idea of what ecommerce can do |
| 00:32:26 | 00:32:31 | and the power behind it and the |
| 00:32:28 | 00:32:34 | potential is so insane to me the fact |
| 00:32:31 | 00:32:37 | that I can be on my couch after dinner |
| 00:32:34 | 00:32:39 | like on my phone speaking with people in |
| 00:32:37 | 00:32:42 | China who are producing these products |
| 00:32:39 | 00:32:44 | and working as a team with me to make |
| 00:32:42 | 00:32:46 | this happen is so unbelievable I just |
| 00:32:44 | 00:32:48 | feel thankful to be able to to work it |
| 00:32:46 | 00:32:50 | doesn't be alive in this you know in |
| 00:32:48 | 00:32:52 | this era and and be able to have |
| 00:32:50 | 00:32:54 | internet and just make this happen so I |
| 00:32:52 | 00:32:56 | just I want to grow the brand as much as |
| 00:32:54 | 00:32:56 | possible and just keep growing and have |
| 00:32:56 | 00:32:58 | fun |
| 00:32:56 | 00:33:01 | yeah it's so true and it's it's so |
| 00:32:58 | 00:33:04 | exciting to realize the possibilities |
| 00:33:01 | 00:33:06 | and that they really are you know you |
| 00:33:04 | 00:33:07 | have endless possibilities as an |
| 00:33:06 | 00:33:09 | entrepreneur and there's no cap and |
| 00:33:07 | 00:33:11 | that's the cool thing and you know it's |
| 00:33:09 | 00:33:12 | like you know maybe my goal initially |
| 00:33:11 | 00:33:15 | was to make five grand |
| 00:33:12 | 00:33:17 | and then it just kept on going up and up |
| 00:33:15 | 00:33:19 | because the opportunities there and as |
| 00:33:17 | 00:33:21 | an entrepreneur you know you want to |
| 00:33:19 | 00:33:22 | grow your business and you want to see |
| 00:33:21 | 00:33:25 | you know your customers loving your |
| 00:33:22 | 00:33:27 | products and so you find passion that |
| 00:33:25 | 00:33:28 | and sometimes when people you know are |
| 00:33:27 | 00:33:30 | certain this business they're like oh |
| 00:33:28 | 00:33:31 | I'm just not passionate about this |
| 00:33:30 | 00:33:33 | product but you don't have to be |
| 00:33:31 | 00:33:35 | passionate about the product itself but |
| 00:33:33 | 00:33:37 | passionate about the business and the |
| 00:33:35 | 00:33:39 | opportunities that it brings to you in |
| 00:33:37 | 00:33:41 | your life and the financial freedom that |
| 00:33:39 | 00:33:45 | you can create through the business so |
| 00:33:41 | 00:33:47 | for yourself you know how do you look |
| 00:33:45 | 00:33:49 | what's your end goal with your Amazon |
| 00:33:47 | 00:33:51 | business is it - you know achieve |
| 00:33:49 | 00:33:53 | financial freedom is it she quit your |
| 00:33:51 | 00:33:56 | your job you know what do you want out |
| 00:33:53 | 00:33:58 | of it so when I started this this Amazon |
| 00:33:56 | 00:34:00 | business I was in a different position |
| 00:33:58 | 00:34:02 | where I was with a previous company |
| 00:34:00 | 00:34:05 | where I wasn't thrilled with my position |
| 00:34:02 | 00:34:07 | and where I was and I just I always knew |
| 00:34:05 | 00:34:09 | I wanted more and I had so much |
| 00:34:07 | 00:34:11 | potential and so much creativity but I |
| 00:34:09 | 00:34:13 | got so frustrated because I wasn't able |
| 00:34:11 | 00:34:15 | to you know put that creativity and |
| 00:34:13 | 00:34:18 | effort to work so that really inspired |
| 00:34:15 | 00:34:19 | me um you know I have no plans of |
| 00:34:18 | 00:34:22 | leaving my full-time job |
| 00:34:19 | 00:34:23 | right now as my business grows obviously |
| 00:34:22 | 00:34:26 | it's gonna require more attention and |
| 00:34:23 | 00:34:28 | hopefully it does and you know I would |
| 00:34:26 | 00:34:30 | love I originally started this thinking |
| 00:34:28 | 00:34:31 | that I'm gonna quit my job and be a |
| 00:34:30 | 00:34:34 | digital nomad and travel the world |
| 00:34:31 | 00:34:36 | that's still on my mind one day but you |
| 00:34:34 | 00:34:39 | know having for me to have you know |
| 00:34:36 | 00:34:41 | financial freedom and have time and to |
| 00:34:39 | 00:34:43 | wake up excited and do what I want to do |
| 00:34:41 | 00:34:45 | and you know not before since doing |
| 00:34:43 | 00:34:48 | something that I don't want that's such |
| 00:34:45 | 00:34:49 | an it just keeps me energized you know I |
| 00:34:48 | 00:34:52 | don't want to have regrets and I just |
| 00:34:49 | 00:34:53 | want to go full force and see you know |
| 00:34:52 | 00:34:55 | what I can do and like you said there's |
| 00:34:53 | 00:34:57 | no cap doesn't have to stop at this |
| 00:34:55 | 00:34:59 | brand I can start a new brand and then |
| 00:34:57 | 00:35:01 | if I get bored with Amazon maybe I |
| 00:34:59 | 00:35:05 | potentially can sell my business one day |
| 00:35:01 | 00:35:06 | or I can step away and hire a VA and you |
| 00:35:05 | 00:35:09 | know still work with them but there's |
| 00:35:06 | 00:35:11 | just so it just gives you a leverage of |
| 00:35:09 | 00:35:14 | freedom that wouldn't be there before |
| 00:35:11 | 00:35:16 | totally yeah it's it's just such a |
| 00:35:14 | 00:35:18 | beautiful thing and that's why you know |
| 00:35:16 | 00:35:19 | for me I've never really needed help |
| 00:35:18 | 00:35:21 | with motivation because for me I just |
| 00:35:19 | 00:35:23 | see like wow what a beautiful |
| 00:35:21 | 00:35:25 | opportunity like you said to be living |
| 00:35:23 | 00:35:26 | in this era where we have access to |
| 00:35:25 | 00:35:28 | these opportunities |
| 00:35:26 | 00:35:30 | our great-grandparents or grandparents |
| 00:35:28 | 00:35:34 | didn't have this and so it's easier than |
| 00:35:30 | 00:35:36 | ever to become an entrepreneur to own a |
| 00:35:34 | 00:35:37 | successful business and to it's actually |
| 00:35:36 | 00:35:39 | easier than ever to become a millionaire |
| 00:35:37 | 00:35:42 | there are so many kids these days who |
| 00:35:39 | 00:35:43 | are millionaires multimillionaires 14 |
| 00:35:42 | 00:35:46 | year olds you develop apps you know |
| 00:35:43 | 00:35:48 | there are just so many opportunities so |
| 00:35:46 | 00:35:50 | it's like almost like I feel like you |
| 00:35:48 | 00:35:54 | know wow I should to take advantage of |
| 00:35:50 | 00:35:56 | this you know yeah absolutely and I wish |
| 00:35:54 | 00:35:57 | I knew about this I wish I knew about |
| 00:35:56 | 00:35:59 | Amazon when I was in college I wish I |
| 00:35:57 | 00:36:01 | knew about it when I graduated you know |
| 00:35:59 | 00:36:03 | and I think a lot of college students |
| 00:36:01 | 00:36:04 | they feel lost or high school students |
| 00:36:03 | 00:36:06 | you know I personally was not a good |
| 00:36:04 | 00:36:08 | student and you know it's not a good |
| 00:36:06 | 00:36:10 | feeling when you're constantly not |
| 00:36:08 | 00:36:12 | getting good grades and you feel like |
| 00:36:10 | 00:36:14 | you know you're not sure where you're |
| 00:36:12 | 00:36:16 | gonna where you're going but this is |
| 00:36:14 | 00:36:18 | this is a business model that can work |
| 00:36:16 | 00:36:21 | for anybody I mean you know it's not |
| 00:36:18 | 00:36:23 | like you need some crazy specific skills |
| 00:36:21 | 00:36:25 | it's it's a matter of just effort and |
| 00:36:23 | 00:36:27 | you know making the right moves and |
| 00:36:25 | 00:36:29 | taking some risk but um I think that if |
| 00:36:27 | 00:36:37 | I knew about this earlier on I would hop |
| 00:36:29 | 00:36:39 | right in we all kind of secretly kind of |
| 00:36:37 | 00:36:42 | believe in our greatness but we kind of |
| 00:36:39 | 00:36:44 | keep it a secret because we don't we're |
| 00:36:42 | 00:36:46 | scared to you know act on that Oh to |
| 00:36:44 | 00:36:48 | fear failure and the thing with the jobs |
| 00:36:46 | 00:36:50 | sometimes is that it limits you because |
| 00:36:48 | 00:36:52 | you have a certain role that you have to |
| 00:36:50 | 00:36:54 | do and you have to do it day in and day |
| 00:36:52 | 00:36:57 | out and there's not much opportunity for |
| 00:36:54 | 00:36:59 | growth in that role and so you know you |
| 00:36:57 | 00:37:01 | don't really get to develop yourself but |
| 00:36:59 | 00:37:04 | when you become an entrepreneur it is |
| 00:37:01 | 00:37:06 | only up to you you it's you're the sole |
| 00:37:04 | 00:37:08 | responsible one to grow your business |
| 00:37:06 | 00:37:10 | and so you get to soak in and learn and |
| 00:37:08 | 00:37:12 | do as much as possible and I think |
| 00:37:10 | 00:37:14 | that's also what's really exciting is |
| 00:37:12 | 00:37:17 | that as a person you get to develop |
| 00:37:14 | 00:37:19 | yourself and you get to you know to |
| 00:37:17 | 00:37:22 | become that greatness that you secretly |
| 00:37:19 | 00:37:24 | know you you you have within you and you |
| 00:37:22 | 00:37:26 | don't feel like the limits that you |
| 00:37:24 | 00:37:28 | really you often have at your job so |
| 00:37:26 | 00:37:32 | that's just kind of my my take on that |
| 00:37:28 | 00:37:33 | Jim so you know having said that there |
| 00:37:32 | 00:37:35 | are definitely a lot of challenges that |
| 00:37:33 | 00:37:37 | come with entrepreneurship especially |
| 00:37:35 | 00:37:38 | when its brand new you're learning |
| 00:37:37 | 00:37:39 | everything for the first time with |
| 00:37:38 | 00:37:42 | Amazon |
| 00:37:39 | 00:37:43 | yay you know what are some of the |
| 00:37:42 | 00:37:45 | lessons that you know may be your |
| 00:37:43 | 00:37:47 | biggest takeaway some of the best |
| 00:37:45 | 00:37:49 | lessons you can pass on to our audience |
| 00:37:47 | 00:37:51 | today most of the people watching this |
| 00:37:49 | 00:37:54 | are probably people who are just getting |
| 00:37:51 | 00:37:56 | started who are just you know getting |
| 00:37:54 | 00:37:59 | their feet wet with Amazon FBA haven't |
| 00:37:56 | 00:38:01 | maybe picked their product yet so what |
| 00:37:59 | 00:38:05 | pieces of advice would you pass on to |
| 00:38:01 | 00:38:07 | our viewers yeah I think the first one |
| 00:38:05 | 00:38:09 | is just getting moving I think it's so |
| 00:38:07 | 00:38:12 | easy to get stuck in analysis paralysis |
| 00:38:09 | 00:38:15 | and and live in fear and not make that |
| 00:38:12 | 00:38:17 | plunge but like I said there's so much |
| 00:38:15 | 00:38:19 | free content there's so many courses you |
| 00:38:17 | 00:38:21 | know if you have extra money to spend in |
| 00:38:19 | 00:38:25 | the course I would absolutely recommend |
| 00:38:21 | 00:38:25 | it if you don't YouTube will do just |
| 00:38:25 | 00:38:27 | fine |
| 00:38:25 | 00:38:30 | you can literally look up anything on |
| 00:38:27 | 00:38:32 | YouTube regarding Amazon FBA and there |
| 00:38:30 | 00:38:35 | should be some sort of tutorial on how |
| 00:38:32 | 00:38:38 | to do that so I just think that if you |
| 00:38:35 | 00:38:41 | really feel confident in yourself and |
| 00:38:38 | 00:38:42 | about starting a business just when you |
| 00:38:41 | 00:38:44 | when you start really narrowing down the |
| 00:38:42 | 00:38:47 | product research really understand your |
| 00:38:44 | 00:38:49 | competitors customers stop their reviews |
| 00:38:47 | 00:38:50 | really understand what they're looking |
| 00:38:49 | 00:38:52 | for |
| 00:38:50 | 00:38:54 | and then just capitalize on that that's |
| 00:38:52 | 00:38:56 | such an easy way to really feel |
| 00:38:54 | 00:38:59 | confident in your product and and really |
| 00:38:56 | 00:39:02 | just start with low order quantity and |
| 00:38:59 | 00:39:03 | just reduce that risk and and you're |
| 00:39:02 | 00:39:06 | gonna feel confident and and I guess the |
| 00:39:03 | 00:39:07 | second point that is risk to reward you |
| 00:39:06 | 00:39:10 | know when you think about business |
| 00:39:07 | 00:39:13 | models to me this is a relatively |
| 00:39:10 | 00:39:14 | low-risk business model because if you |
| 00:39:13 | 00:39:16 | compare it to opening a bar or a |
| 00:39:14 | 00:39:18 | restaurant you have to sign a lease you |
| 00:39:16 | 00:39:20 | have all these employees you know you |
| 00:39:18 | 00:39:22 | have to pay for all these vendors coming |
| 00:39:20 | 00:39:24 | in every single day that regardless and |
| 00:39:22 | 00:39:26 | your sales are working or not you know |
| 00:39:24 | 00:39:29 | if you have a bar which is one of the |
| 00:39:26 | 00:39:31 | businesses my family has it's you know |
| 00:39:29 | 00:39:32 | the beer distributors are still coming |
| 00:39:31 | 00:39:34 | in hey we need our check you know what |
| 00:39:32 | 00:39:36 | you mean so with Amazon it's no they're |
| 00:39:34 | 00:39:39 | taking their fees when when the product |
| 00:39:36 | 00:39:41 | sells and obviously there's fees that |
| 00:39:39 | 00:39:43 | you're gonna incur before it gets there |
| 00:39:41 | 00:39:45 | but you're not paying that insane rent |
| 00:39:43 | 00:39:50 | if the product isn't sell so the risks |
| 00:39:45 | 00:39:52 | are reward is huge and and also right |
| 00:39:50 | 00:39:53 | now is a great time to work with these |
| 00:39:52 | 00:39:56 | suppliers because I've known |
| 00:39:53 | 00:39:58 | that China specifically is really they |
| 00:39:56 | 00:40:00 | really want business they really want |
| 00:39:58 | 00:40:01 | business I've never seen such quick |
| 00:40:00 | 00:40:04 | responses from new suppliers |
| 00:40:01 | 00:40:08 | that's something to keep in mind and |
| 00:40:04 | 00:40:10 | then on I would say as far as tips and |
| 00:40:08 | 00:40:12 | then whenever you do get started just |
| 00:40:10 | 00:40:13 | there's there's no BS in your customers |
| 00:40:12 | 00:40:17 | so just make sure the quality is really |
| 00:40:13 | 00:40:20 | good make sure you're genuine because |
| 00:40:17 | 00:40:22 | they are very honest good feedback bad |
| 00:40:20 | 00:40:23 | feedback they're they're gonna they're |
| 00:40:22 | 00:40:25 | gonna post their thoughts so just really |
| 00:40:23 | 00:40:28 | invest and spend a time to make the |
| 00:40:25 | 00:40:30 | quality listening and product and invest |
| 00:40:28 | 00:40:34 | in those photos in the product before it |
| 00:40:30 | 00:40:37 | gets lost much those are all amazing |
| 00:40:34 | 00:40:39 | amazing tips and I think you know |
| 00:40:37 | 00:40:42 | ultimately it is you know if you have a |
| 00:40:39 | 00:40:44 | poor quality product you're just you're |
| 00:40:42 | 00:40:45 | just not going to see success because |
| 00:40:44 | 00:40:47 | yes you can launch your product you |
| 00:40:45 | 00:40:48 | might get those initial sales but |
| 00:40:47 | 00:40:50 | they're gonna come back with negative |
| 00:40:48 | 00:40:53 | reviews so that's why it's really |
| 00:40:50 | 00:40:54 | important to realize that the higher |
| 00:40:53 | 00:40:56 | quality product the better the better |
| 00:40:54 | 00:40:59 | customer support the better and you |
| 00:40:56 | 00:41:01 | ultimately want your customers to have |
| 00:40:59 | 00:41:02 | an amazing experience and so as you |
| 00:41:01 | 00:41:05 | build a brand I'm not sure if you're |
| 00:41:02 | 00:41:06 | building a brand right now but as you |
| 00:41:05 | 00:41:09 | can as you build a brand the most |
| 00:41:06 | 00:41:11 | important thing is really trying to tap |
| 00:41:09 | 00:41:13 | step into the shoes of the customer and |
| 00:41:11 | 00:41:14 | see okay how could I improve this |
| 00:41:13 | 00:41:16 | experience |
| 00:41:14 | 00:41:18 | maybe it's my product packaging you know |
| 00:41:16 | 00:41:20 | when they receive my product how do I |
| 00:41:18 | 00:41:22 | want them to feel when they open the |
| 00:41:20 | 00:41:24 | product do I want them to feel this |
| 00:41:22 | 00:41:26 | sense of luxury if so then maybe I'll |
| 00:41:24 | 00:41:28 | have special packaging maybe some |
| 00:41:26 | 00:41:31 | special words that they can read and it |
| 00:41:28 | 00:41:33 | makes them feel a certain way and I |
| 00:41:31 | 00:41:35 | think for me that's been one of the most |
| 00:41:33 | 00:41:38 | helpful things to building a brand and |
| 00:41:35 | 00:41:40 | not just having products that I sell on |
| 00:41:38 | 00:41:43 | Amazon and ultimately at the end of the |
| 00:41:40 | 00:41:45 | day I think the goal with everyone who's |
| 00:41:43 | 00:41:47 | selling on Amazon is that you don't just |
| 00:41:45 | 00:41:50 | want to stay on Amazon and it's a great |
| 00:41:47 | 00:41:51 | place to start and I believe it's the |
| 00:41:50 | 00:41:52 | best place to start you know people ask |
| 00:41:51 | 00:41:55 | me all the time should I start on |
| 00:41:52 | 00:41:57 | Shopify or Amazon Amazon once Amazon but |
| 00:41:55 | 00:41:59 | it's like ultimately you know you don't |
| 00:41:57 | 00:42:01 | want to have all your eggs in one basket |
| 00:41:59 | 00:42:03 | and so you do want there to eventually |
| 00:42:01 | 00:42:05 | go sell on your own website or other |
| 00:42:03 | 00:42:06 | places and expand and diversify your |
| 00:42:05 | 00:42:08 | income sir |
| 00:42:06 | 00:42:10 | so that you're not just dependent on |
| 00:42:08 | 00:42:12 | Amazon just like you don't want to just |
| 00:42:10 | 00:42:14 | be dependent on your day job |
| 00:42:12 | 00:42:16 | of course yeah I'm learning about that |
| 00:42:14 | 00:42:19 | now I'm starting to think about you know |
| 00:42:16 | 00:42:23 | having my own website and Shopify and |
| 00:42:19 | 00:42:24 | linking them so I have YouTube but yeah |
| 00:42:23 | 00:42:26 | I'm just going through that process now |
| 00:42:24 | 00:42:28 | but yeah the goal is to have multiple |
| 00:42:26 | 00:42:31 | products and in this brand and and like |
| 00:42:28 | 00:42:33 | you have Amazon as as one stream and |
| 00:42:31 | 00:42:36 | then just build it elsewhere as well |
| 00:42:33 | 00:42:39 | absolutely yeah so it's exciting so |
| 00:42:36 | 00:42:40 | what's next for you are you looking into |
| 00:42:39 | 00:42:43 | launching another product what's next |
| 00:42:40 | 00:42:46 | for you in your business yeah so |
| 00:42:43 | 00:42:48 | actually I I have another product that |
| 00:42:46 | 00:42:50 | I'm about to start manufacturing it's |
| 00:42:48 | 00:42:52 | gonna be a variation of this one product |
| 00:42:50 | 00:42:54 | that I have right now I was about to |
| 00:42:52 | 00:42:56 | launch a totally different product but I |
| 00:42:54 | 00:42:58 | realized you know this one's already |
| 00:42:56 | 00:43:01 | working it's a variation will be perfect |
| 00:42:58 | 00:43:04 | so I have I have a variation that's |
| 00:43:01 | 00:43:06 | about to start manufacturing soon and |
| 00:43:04 | 00:43:08 | then I would love to add another product |
| 00:43:06 | 00:43:11 | to in the next you know six or eight |
| 00:43:08 | 00:43:12 | months after that and then just kind of |
| 00:43:11 | 00:43:13 | take it to you from there |
| 00:43:12 | 00:43:15 | but yeah I'm starting to think about |
| 00:43:13 | 00:43:20 | Christmas inventory already you know we |
| 00:43:15 | 00:43:22 | have some time but yeah that's awesome |
| 00:43:20 | 00:43:24 | and I love that you decided to go with a |
| 00:43:22 | 00:43:26 | variation of that product because you |
| 00:43:24 | 00:43:28 | know the way I look at it if you have a |
| 00:43:26 | 00:43:30 | product and say for example the pets |
| 00:43:28 | 00:43:32 | category and then you're ready to launch |
| 00:43:30 | 00:43:34 | your second product well it makes a lot |
| 00:43:32 | 00:43:36 | of sense to launch it in the same |
| 00:43:34 | 00:43:38 | category because you're gonna have an |
| 00:43:36 | 00:43:41 | email list an audience maybe even a |
| 00:43:38 | 00:43:43 | social media following with customers |
| 00:43:41 | 00:43:44 | who are you know interested in that |
| 00:43:43 | 00:43:47 | niche and so if you launch a second |
| 00:43:44 | 00:43:50 | product there that just is going to give |
| 00:43:47 | 00:43:52 | that second product a higher chance of |
| 00:43:50 | 00:43:55 | success because you already built up the |
| 00:43:52 | 00:43:56 | foundation for that niche rather than |
| 00:43:55 | 00:43:58 | you know launching in the tools category |
| 00:43:56 | 00:44:01 | and now you have a totally different |
| 00:43:58 | 00:44:03 | audience it's just extra work so I think |
| 00:44:01 | 00:44:05 | it makes a lot of sense to kind of stik |
| 00:44:03 | 00:44:08 | within the same niche especially if you |
| 00:44:05 | 00:44:09 | are building a brand long term yeah |
| 00:44:08 | 00:44:11 | absolutely and that was where I was |
| 00:44:09 | 00:44:12 | asking my customers you don't through |
| 00:44:11 | 00:44:14 | social media what do you guys want to |
| 00:44:12 | 00:44:16 | see what would be cool next what what |
| 00:44:14 | 00:44:18 | what would excite you what kind of |
| 00:44:16 | 00:44:20 | design and listening to them kind of led |
| 00:44:18 | 00:44:22 | to that so that's another thing just let |
| 00:44:20 | 00:44:23 | at social media and that will always |
| 00:44:22 | 00:44:25 | give you feedback of what your customers |
| 00:44:23 | 00:44:26 | want as well to help you make that next |
| 00:44:25 | 00:44:28 | decision for the for the next product |
| 00:44:26 | 00:44:29 | totally that's awesome I love that |
| 00:44:28 | 00:44:31 | getting direct feedback from your |
| 00:44:29 | 00:44:33 | customers is the most important thing |
| 00:44:31 | 00:44:34 | and it's the way that you you know |
| 00:44:33 | 00:44:36 | originally looked at the negative |
| 00:44:34 | 00:44:37 | feedback from your competitors and that |
| 00:44:36 | 00:44:39 | helps you differentiate a product and |
| 00:44:37 | 00:44:41 | now that I can help you to build your |
| 00:44:39 | 00:44:44 | your second product and your third |
| 00:44:41 | 00:44:46 | product so I'd love that well Kevin |
| 00:44:44 | 00:44:49 | thank you so so much for being on the |
| 00:44:46 | 00:44:52 | channel for sharing their story for |
| 00:44:49 | 00:44:54 | sharing your amazing tips it sounds like |
| 00:44:52 | 00:44:56 | you are just having tremendous success |
| 00:44:54 | 00:44:58 | and I think that you're just gonna go up |
| 00:44:56 | 00:45:00 | and up and up and I'm excited to see |
| 00:44:58 | 00:45:02 | where you're going to be another year |
| 00:45:00 | 00:45:05 | from now especially as you know things |
| 00:45:02 | 00:45:07 | are changing and you know with current |
| 00:45:05 | 00:45:09 | situations a lot of people are shopping |
| 00:45:07 | 00:45:11 | online and I know you've experienced |
| 00:45:09 | 00:45:13 | increase in sales I have experienced |
| 00:45:11 | 00:45:15 | increase in sales so I think online |
| 00:45:13 | 00:45:18 | businesses are going to continue to see |
| 00:45:15 | 00:45:19 | success but it's going to escalate and |
| 00:45:18 | 00:45:22 | it's gonna we're gonna see a lot more |
| 00:45:19 | 00:45:26 | success as more people move towards |
| 00:45:22 | 00:45:29 | online shopping so thank you so so much |
| 00:45:26 | 00:45:31 | I appreciate you to the time and thank |
| 00:45:29 | 00:45:34 | you guys so much for watching this video |
| 00:45:31 | 00:45:37 | today if you have questions for either |
| 00:45:34 | 00:45:38 | Kevin or myself make sure to comment |
| 00:45:37 | 00:45:41 | down and that's our in the comment |
| 00:45:38 | 00:45:42 | section below we will be happy to answer |
| 00:45:41 | 00:45:45 | them for you |
| 00:45:42 | 00:45:49 | and if you guys want to learn more about |
| 00:45:45 | 00:45:51 | Amazon FBA I have a free intro to Amazon |
| 00:45:49 | 00:45:52 | I'll link it in the description box |
| 00:45:51 | 00:45:56 | below it's just gonna give you an |
| 00:45:52 | 00:45:57 | introduction to Amazon FBA learn you |
| 00:45:56 | 00:45:59 | know what you need to get started in |
| 00:45:57 | 00:46:00 | this business so if you're lost and |
| 00:45:59 | 00:46:03 | you're not sure how to get started |
| 00:46:00 | 00:46:04 | that's a great place to start so I'll |
| 00:46:03 | 00:46:07 | link that in the description box below |
| 00:46:04 | 00:46:09 | give this video a thumbs up if you liked |
| 00:46:07 | 00:46:12 | it and we'll see you next time bye guys |
| 00:46:09 | 00:46:13 | thank you someone thank you so much well |
| 00:46:12 | 00:46:15 | I hope that you enjoyed that interview |
| 00:46:13 | 00:46:18 | if you'd like to start your Amazon FBA |
| 00:46:15 | 00:46:21 | business but you're a bit intimidated by |
| 00:46:18 | 00:46:23 | all of the steps involved in building an |
| 00:46:21 | 00:46:25 | online business and you'd prefer to have |
| 00:46:23 | 00:46:28 | that step-by-step guidance and direction |
| 00:46:25 | 00:46:29 | then I would strongly encourage you to |
| 00:46:28 | 00:46:31 | consider the amazed |
| 00:46:29 | 00:46:35 | selling machine course this is the same |
| 00:46:31 | 00:46:37 | course although updated that I took many |
| 00:46:35 | 00:46:39 | years ago and helped me go from not |
| 00:46:37 | 00:46:41 | knowing a thing about business to then |
| 00:46:39 | 00:46:44 | learning about private labeling a |
| 00:46:41 | 00:46:46 | product and launching it and selling it |
| 00:46:44 | 00:46:49 | on Amazon it is a complete course |
| 00:46:46 | 00:46:51 | extremely comprehensive you can learn |
| 00:46:49 | 00:46:55 | more by going to tatiana james comm |
| 00:46:51 | 00:46:58 | slash ASM bonuses on that page you'll |
| 00:46:55 | 00:46:59 | learn more about the amazing selling |
| 00:46:58 | 00:47:01 | machine course what's included in the |
| 00:46:59 | 00:47:04 | training the different payment plan |
| 00:47:01 | 00:47:07 | options but you'll also discover my |
| 00:47:04 | 00:47:08 | bonus package which i've put together so |
| 00:47:07 | 00:47:11 | that it can complement the training but |
| 00:47:08 | 00:47:13 | give you some extra bonuses to help |
| 00:47:11 | 00:47:16 | accelerate your success and it all is |
| 00:47:13 | 00:47:19 | all free so long as you sign up through |
| 00:47:16 | 00:47:20 | my link so if you want to learn more |
| 00:47:19 | 00:47:23 | check that out via the links in the |
| 00:47:20 | 00:47:23 | description box below |
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