Well, it's not every day you see a massive ad campaign basically for Jesus, but that is exactly what kicked off in mid-March. Joining us to talk about that is CBN's Heather Sells. Heather, thanks for being here.
Yeah, you're welcome. It's nice to talk about something that's more positive and uplifting, right?
Right. I mean, some of these news stories we've been going through, it's absolutely crazy. So this is a great one to focus on. So, tell us a little bit about this campaign and how it got started.
Right, and I will tell you candidly, there's a bit of a mystery to it because it's being funded by some, what's being described as Christian donors, but no one really knows who they are. So, that's a little bit interesting. Nevertheless, this is a big campaign. It's got a $100 million budget and it started in mid-March. It's going to be going through the rest of the year. They've got TV ads, radio billboards, and online presence. So, you are going to see and hear about this campaign this year. You're going to, I think, see and hear people talking about it and potentially, it's going to spur a lot of conversation about Jesus. And that is really the goal of the campaign, is to get people who are skeptical to think in a different way about who Jesus is.
You know, I don't know, Heather, if you might know a little bit of the background that you could share with us as far as what maybe sparked the interest in this campaign. But also, too, on the flip side, who is it aimed at? What's the end goal of this campaign, other than just, like you said, to spark conversation?
This group, they did three rounds of research and they found that there are a lot of people who are skeptical, who don't know a lot about Jesus. And it's interesting, a lot of them are actually decently positive about Jesus himself, but negative about Christianity. They have seen it politicized, they have seen just a lot of intermixing, if you will, of politics and Christianity, and so they're turned off by that. And so, this campaign is aimed at people who don't know a lot about who Jesus actually is, what his ministry was about on earth, and hopefully helping them. I mean, the stated goal of the campaign, I interviewed Jason Vanderground with Haven, which is the marketing firm that put it all together, and he said, We want to increase respect for Jesus and the relevancy of Jesus. And so, this title, He Gets Us, is aiming to show people that look, Jesus lived on this earth and he suffered. He had people betray him, he suffered from anxiety in the garden of Gethsemane, he went through similar life patterns to us and he understands us. And to also portray Jesus as someone who is compassionate, who cares for those who are hurting. So, I think based on those themes, it has the potential to perhaps catch the attention of some people who have thought, I don't want anything to do with Christianity.
Well, that's really great. I mean, I would assume that, I mean, maybe not because there are a lot of anonymous millionaires or very wealthy organizations that maybe it's smart for them to kind of keep themselves in the background because that might, if they have a big name, they might distract a lot from the message and make it more about them. So, on the one hand, I can appreciate that approach. But let's take a look, Dan, if we can here at a couple of a couple of moments of one of these campaign ads.
A caring man took a walk. He saw people suffering. Anxiety ran high. Hatred rose. I'll prepare a feast and bring them together, he thought. But some refused to join him. He was heartbroken because he wanted everyone to be filled, not with food and wine, but with compassion.
There you have it. That's a great little ad right there. Heather, what is the reaction if you've heard any? And what are your thoughts on how effective this will be?
Now let me just tell you, it is an interesting campaign in that it's black and white. So, I think it's going to catch people that way. In terms of response, they already started just in mid-March, but they previously had done like a 10-week trial run and gotten 32 million views on YouTube in just 10 weeks. So, an initial promising start. And they are also asking people to go to the website and engage. You can text, chat, you can join a small local group. There's a Bible reading plan if you want it. So, you can engage at a number of different levels. And I think, especially for people in their teens or 20s, that might be a really appealing way to dive in and go a little bit deeper. So, a lot of potential, but don't know where it's really all going to go.
You know, something that I just want to say, you know, overall is we've seen so many over the years, so many faith-based movies and celebrities who are more comfortable talking about their faith in recent years, like people like Mark Wahlberg or Justin Bieber, who have been more open about their faith. And now, this ad campaign. I just want to ask you, what do you think of this trend of more people being willing to use their platforms to talk about their faith and then also to talk about Jesus?
I can't begin to know the motivation of celebrities who talk about Jesus. That is a great question. And, you know, I don't know what their motivation is. I believe a number of them are sincere, but I don't really know what their motivation is. I don't know also if there's more celebrities talking about Jesus. I think, in fact, I'd argue that there's just a lot of secularization in our society. So, when celebrities do talk about Jesus, we kind of stand up and take notice because it seems refreshing. But I think that's another motivation behind this campaign, is that our country has become, you know, so many people just don't even go to church anymore. And Bible literacy is down. So, you just have a lot of people who they may have heard the name Jesus, but they really don't know who he is, what he represents, what he offers. So, I think this campaign is an attempt to move people in that direction of just like, can we help you understand a little bit more who Jesus is?
Yeah, and the relevancy aspect is important as well because so many people cling to that idea, Wow, it's a couple thousand-year-old book and it's just dusty old pages and not relevant today. So, pointing all of that out and the timeless truths that are in the Bible, really, you can't go wrong with that effort. It's always a noble cause to try to push people towards Christ. So, glad to see this campaign out there and glad that you took the time to report on it and stop by with us for a few minutes here today and talk about it. Heather, thank you.
Hey, you're welcome.
Why "He Gets Us," a $100 million ad campaign for Jesus, will fail
This month, an enormous religious ad campaign was launched in America, funded by anonymous donors with a whopping $100 million. The campaign aims to promote the idea of Jesus and connect viewers with Christianity. While the strategy may seem logical at first glance, there are several flaws that make it unlikely to succeed.
Firstly, the campaign fails to acknowledge the baggage that comes with Jesus. Many of the most fervent followers of Jesus, such as televangelists, megachurch leaders, and Republican politicians, have caused significant harm through their actions and statements. Joining a club that includes such individuals as members is hardly enticing.
Furthermore, the campaign organizers seem oblivious to the hypocrisy within their own community. The He Gets Us Facebook page, associated with the campaign, prohibits hate speech and bullying in its comment sections, yet Christian politicians and preachers routinely deliver degrading comments about race, religion, sexual orientation, and more. It's a double standard that undermines their message.
The content of the campaign ads themselves also raises questions. For example, one video titled Jesus Was Born To A Teen Mom manipulates emotions but fails to make a coherent connection to the message being promoted. Additionally, other videos and photos in the campaign make claims about Jesus that are contradicted by the actions and beliefs of conservative Christians. This inconsistency undermines the credibility of the campaign.
Ultimately, the biggest flaw in the campaign is its failure to address the side effects of selling Jesus. Many conservative Christians have actively opposed policies that benefit marginalized groups, such as minimum wage hikes, affordable healthcare, and refugee acceptance. This contradiction between their actions and the image they are trying to promote makes it difficult to take their message seriously.
In conclusion, the $100 million campaign to promote Jesus is unlikely to succeed due to its failure to acknowledge the baggage associated with Jesus, the hypocrisy within the Christian community, and the inconsistencies between the message and the actions of conservative Christians. A more effective approach would involve addressing these issues head-on and leading by example rather than relying on rhetoric and advertisements.
The "He Gets Us" Christian ad campaign is false messaging
Welcome to Bible Unfiltered! In this video, I, Nevin Shelvai, will be discussing the 100 million dollar ad campaign called He Gets Us. I only recently became aware of this campaign when I saw it airing during a March Madness basketball game. Before I dive into the topic, I want to touch on the importance of Christian discernment and the concept of love.
When creating these videos, the goal is to help both Christians and non-Christians discern the truth. As believers, we have the Holy Spirit to guide us in prayer and reading the Word, but discernment is still crucial. Some individuals within the church are specifically called to this ministry. For unbelievers, discernment is even more imperative. It is crucial for them to understand the true Christian message.
He Gets Us is not providing the true message; instead, it is a watered-down approach to make Jesus, the Bible, and the Christian faith more appealing. In reality, it is a false message. However, it is important to note that all of these things are done in love. This is not one group of Christians fighting against another group of Christians. Through my research, I believe that the creators of this ad campaign either aren't Christians or are Christians who are misguided and lack discernment. They believe that watering down the gospel in the name of love is the right thing to do.
The truly loving thing to do is to tell people that they need Jesus Christ. All of humanity is deemed guilty before God. This is how God created the world, and it is what He allows. Romans 5 tells us that mankind has inherited the sin of Adam, the first man, and therefore, all men are sinners. Romans 6:23 states that the wages of sin is death, meaning hell and judgment. The loving thing to do is to inform people of this truth and then continue to share the solution provided by grace through Jesus Christ, the Son of God. God sent His Son to die for our sins, and if we accept His payment, we will be forgiven and spared from hell.
Now, let's get into the main topic of this video. The issue with the He Gets Us ad campaign is that it is not a true representation of the Christian message. They are trying to hide the fact that all men are guilty before God. They avoid mentioning the word sin. On their Facebook page, they emphasize that no hate speech or bullying is allowed, which is admirable. However, they fail to address the biblical truth that certain actions, such as homosexuality, are considered sinful. This selective approach undermines the authority of the Bible.
The campaign claims to not be affiliated with any church or denomination, but they are avoiding what is clearly established in Acts 2:42 and other passages, such as Hebrews 10:25, which emphasize the importance of gathering together as believers. They seem to be running away from the idea of church and denomination, which raises concerns about their authority.
When I visited their website, I found no mention of sin or repentance. Their About Us page promotes a postmodern view where there is no absolute truth. This lack of authority undermines the true message of Jesus, who spoke about sin and its eternal consequences. The Bible clearly states that homosexuality is a sin, among many others.
Some may argue that He Gets Us is attempting to undo the damage done in the name of Christianity. While it is true that harm has been caused, it does not justify changing the entire gospel or ignoring the crux of the matter. The most loving thing for Christians to do is to acknowledge that there is a final authority and to share the truth of sin and its solution through Jesus Christ.
In conclusion, the He Gets Us ad campaign falls short in accurately representing the Christian message. By avoiding the topic of sin, they miss the opportunity to share the true love and acceptance of Jesus Christ. It is crucial for us to address sin and guide people towards the forgiveness and freedom found in Christ. This campaign may have a large budget, but it reads more like a political platform than a genuine representation of Christianity.
Talking "HE GETS US" ad campaign with Bill McKendry | Hope Today
Music but remind everyone about the he gets us campaign and what it is. Yeah, what we did is, I mean strategically, we did a lot of research before we did this campaign and uh, we actually uh interviewed over 8,000 people and we actually did an exact replica of the beliefs in the United States to be able to really understand what's going on in this country. And we found out that there's a wide swath of people in the United States that think they know a lot about Jesus, but when you start scratching the surface, they really don't know that much about Jesus, about what he stood for, who he stood for, what he stood against, and the love of Jesus, right? Because so, you talked about this in the opening, how is the church being characterized and today, and it's a lot about what we're against and not what we're for. And as a result, you know, we learned in the research that when we just, when we started to discuss with people what Jesus really stood for and what he really taught, that over 50% of skeptics, people that we classified as skeptics who just are distant from the church, don't believe in Jesus but still believe in a higher power, over 50% of those people said after we revealed very little about Jesus, they said, I didn't know that and I'm interested in learning more. Even cultural Christians, people who are raised in the church, who believe that they know everything about Jesus and everything about the Bible, but they don't practice their faith regularly and haven't accepted Jesus' divinity, 85% of those people, based on the things that we exposed to them about Jesus and his love and what he really taught, said, I'm interested in learning more. And so, that's what we've done with this campaign, is we've created a campaign that shows people what Jesus' love feels like and looks like. So we have one of the spots for, this one's called Dinner Party. These are things that you have played, you played them during, in fact tell us before we play the spot, where were you playing these spots, where was your strategy? So we did a ten market test and so we've perfected everything before we went to market and we launched just recently nationally across the whole country. We've got billboards, we've got radio ads, you know, we're right, we actually launched during March Madness and we found that, you know, sporting events and live sporting events, even though it's not our only strategy, is a great place to reach people who need to know more about Christ, right? And so we're all over the country. You said that you watched the ball game the other day and there was our billboard right behind home plate. Let's watch this Dinner Party spot. He gets us, a caring man took a walk. Everywhere he looked, people suffered. Anxiety ran high, hope dwindled, hatred rose. His neighbors had lost trust in the system and in each other. I need to do something, he thought. I'll bring them together and feed them around the dinner table. They can talk and see how much they have in common, shared struggles, shared joy, shared pain. So he prepared a feast and invited all into his home. But some refused to sit at his table because they chose to only see differences. He was heartbroken because he wanted everyone to eat and be filled, not with food and wine, but with compassion. Music. You know, I love that spot so much, this Dinner Party. I just want to ask you, what inspired you and your team to create it in such a way and even just use pictures to convey Jesus' heart, that he welcomes all to the table? Yeah, we wanted to approach this in a very unique way, right? And a storytelling way, in a way that made people pay attention. And so, you're kind of the subtleness and the softness and using pictures, you know, journalistic-like images, and these are actually real pictures that have appeared in like Time magazine and Newsweek and stuff like that, which they rarely ever license for advertising purposes, but they agreed to allow us to use these, just beautiful images. But, you know, we're trying to raise the respect and personal relevancy of Jesus. And again, what people are, what people think Christians are, are against so much and what they aren't. They actually are for everybody, right? And Jesus is for everybody and his love is available to anybody who wants to sign on, you know? You mentioned this earlier, it's like, and even in the scripture that you shared, Jesus was tough on the hypocrites but he was tender with the non-believers, right? And so, what we wanted to do in every one of our spots, if you go and you really want to know what the biblical underpinnings of every one of these spots, we can find you scripture after scripture after scripture that supports these commercials and this approach. But it was very clear, as you said even in your opening, Jesus welcomes all to the table. Our job as an evangelism, and I heard somebody call this recently advantalism, our job as evangelism in evangelism is to bring people to Christ and show them their love and then open their hearts for a deeper discussion. Interestingly enough, the response to these ads, we have, if you go to the hegetsus.com website, which everybody is directed to, you can chat, you can text, you can connect with somebody who will start a relationship with you. But the number one response to this ad campaign has been, so far, is people wanting to read scripture. We're actually providing them he gets us Bible reading plans and people are saying, I saw this story, I want to understand what is in the Bible about this, and we provide them the scripture that's behind that. And it's the, we're shocked, we thought chat and text and all the, and prayer would be, you know, much higher, but people actually want to read scripture and understand what it is that we're sharing, is that really true, is that what Jesus was really about? And fortunately, he was and he is. Another spot here that we'd like to show everyone, this one is called Wrongly Judged. A rebel took to the streets, he recruited others to join him. They quit their jobs, left their families, and swore allegiance to him. They roamed the hood, challenged authority, and made a lot of people uneasy. Community leaders feared them, religious leaders abhorred them. Music. Law enforcement labeled them outlaws. We have to shut them down, they said. Get them off the streets, protect our communities from these troublemakers. But they weren't part of a gang spreading hate and terror. They were spreading love. Music. Applause. Music. Well, I just like watching that spot, Wrongly Judged, because it reminds me of those who are on the outcast, who are on the outside, and how Jesus is drawn to those that society or even the church has kind of cast aside. But he's the one that runs to them and says, like, Come to me. And we just wanted to ask you, you know, what kind of results have you seen or responses from people who feel like they're on the outside? Or do you have any testimonies that you could share with us? Yeah, and what's interesting about that spot too is you're exactly right, it's for the people who feel marginalized, who feel left out, and for whatever reason. Even the word evangel, you know, evangelism today is like, you know, or being an evangelical today is characterized as being a white Republican. Right? We gotta lose all that and people can't feel on the outside. And Jesus actually, you, as you said, reaches to those people. The other interesting aspect of that particular spot is we couldn't find the right photo, so we actually went and got our own photos. Every person in those, in those, uh, in that commercial is a former gang member that has come to Christ, and we shot in East L.A. I mean, these are legit former gang members, and, you know, they're beautiful people today. And the Bible is full of stories of redemption, and we forget that, you know, like, we expect everybody to be perfect, but reality is, we have to bring people along, especially people who feel marginalized. The results of this campaign already are just unbelievable. We're already over 100 million YouTube viewers, and we're only in week four of our commercials, right? Uh, we have millions of people who are coming to the website, we have thousands upon thousands of interactions with people. People who are being led to read scripture, to chat, people are asking for prayer, yeah, you know,
Exposing 'He Gets Us': Big Eva's $100 Million Ad Campaign
Hello everybody, my name is Ray. Welcome to the Evangelical Dark Web. Today, we will be talking about the $100 million Big Eva Cringe campaign titled He Gets Us. We're going to be discussing this ad campaign, the figures behind it, the money spent, and examining the results. This is a very cringe ad campaign that tries to sell Jesus to a pagan world. Let's dive into it!
- The $100 million Big Eva Cringe campaign titled He Gets Us is the topic of discussion
- This ad campaign aims to sell Jesus to a pagan world
- We will be examining the figures, money spent, and results of the campaign
Points to discuss:
1. False statements in the campaign:
- Jesus being labeled as a refugee is a classic liberal talking point
- Jesus was not a refugee and only spent a short time in Egypt
- The campaign falsely portrays Jesus as canceled and an immigrant
2. Misrepresentation of Jesus:
- The campaign tries to make Jesus seem like the original feminist, which is incorrect
- It focuses on making Jesus relatable instead of presenting the full picture of who He is
- By portraying Jesus in a skewed manner, the campaign presents a false gospel
3. Analysis of the ad campaign:
- The top ad has 16 million views on YouTube but only 140 likes
- The campaign uses stock images and voiceovers, despite the $100 million budget
- The videos lack depth and fail to effectively communicate the message of Jesus
4. People behind the campaign:
- Haley Vaturis, a digital communications expert formerly from Saddleback Church, is involved in the campaign
- Justin Brackett, a former marketing consultant for Lakewood Church, is also connected to the campaign
- Glue Connect, a shady company that uses personal data to target individuals, is tied to the campaign
- The He Gets Us campaign is a cringe attempt to market Jesus
- It misrepresents Jesus and fails to present an honest gospel
- Despite the large budget, the campaign lacks engagement and depth
- The involvement of questionable individuals and companies raises concerns about the campaign's intentions
In summary, the He Gets Us campaign is a misguided attempt to sell Jesus to a pagan world. It misrepresents Jesus and fails to effectively communicate the message of the gospel. The involvement of questionable individuals and companies raises concerns about the campaign's intentions and effectiveness.
HE GETS US - Isn't Getting it
Welcome to Truth Unbound, where we seek to find God's answers to the tough questions in our Christian faith and daily life. Today, we're discussing the He Gets Us campaign, which has been gaining popularity in recent months. Let's dive in and see if the Jesus they're presenting is the real deal.
First, let's talk about the group behind the campaign. The Servant Foundation, based in Kansas, is funding the $100 million ad campaign. They aim to empower donors, advisors, and non-profits to expand the Kingdom. While many Protestant and non-denominational groups are endorsing the campaign, there have been concerns about its alignment with Biblical teachings.
The Oklahoma United Methodist Foundation manages the Servant Foundation, and they are dedicated to using resources for long-standing good in the world. However, there has been pushback from some leaders, including the North American Board of the Southern Baptist Convention, who have chosen not to get involved.
Now, let's take a look at what He Gets Us is all about. The campaign aims to reintroduce people to the Jesus of the Bible and his love and forgiveness. They believe that Jesus' words, example, and life have relevance in our lives today. However, there are a few statements on their website that raise some questions.
While they claim to believe that Jesus is fully God and fully man, they acknowledge that not everyone may hold this belief. Their goal is to explore how things would be different if more people followed Jesus' example. They emphasize respect, relevancy, and his example. Although this may sound good, there's something off about it.
Let's listen to a clip from Bill McKendree, the founder of Haven, the creative hub working on the campaign. He explains that their research revealed that many people in the US think they know a lot about Jesus, but in reality, they don't. They want to show people what Jesus' love feels like and looks like. They claim that there's one way to God, but many ways to Jesus.
While the intention behind the campaign seems good, there are concerns. Promoting Jesus as a good man and a fantastic example while downplaying his divinity is problematic. By presenting Jesus primarily as someone likable, they're not giving the full picture of who Jesus was and is. Jesus himself proclaimed his divinity and preached heavy and shocking words.
So, in conclusion, while the He Gets Us campaign may have good intentions, it falls short in fully presenting the Jesus of the Bible. By focusing on his likability and downplaying his divinity, they miss the mark. It's important to remember that Jesus is both fully God and fully man. As believers, it's crucial that we reflect and respond to Christ's love accurately and in line with Scripture.
So, what are your thoughts on the He Gets Us campaign? Do you think they're presenting the real Jesus? Let us know in the comments below.
The $100 Million "He Gets Us " Campaign Examined
The He Gets Us campaign, a movement by professing Christians, aims to shed light on the real Jesus. However, there have been concerns raised about the organization and its message. This article will explore the campaign and examine its flaws.
Points to Consider:
- The He Gets Us campaign is promoted through various mediums, such as social media and television.
- It aims to challenge the way people think about Jesus and his relevance in their lives.
- The campaign's website is well-designed and visually appealing.
- However, concerns have been raised about the organization's intentions and beliefs.
Issues with the He Gets Us Campaign:
1. Lack of Transparency:
- The campaign claims to not represent any church or religious denomination, but it is unclear about its true motives.
- The website does not provide enough information about its mission or beliefs, leaving visitors confused.
2. Troubling Connections:
- The campaign connected a pastor with a transgender-friendly church, raising concerns about its support for ideologies that contradict traditional Christian teachings.
- It also responded to a request for prayer regarding an abortion without addressing the issue of abortion itself.
3. Questionable Doctrine:
- The campaign's views on homosexuality and its willingness to connect individuals with churches that condone such behavior go against biblical teachings.
- Evangelical leaders who support the campaign raise suspicions about their motives and financial gains.
The He Gets Us campaign may have good intentions to promote the real Jesus, but it falls short in various aspects. Its lack of transparency, troubling connections, and questionable doctrine raise concerns about its true motives and beliefs. It is crucial to approach such campaigns with caution and thoroughly examine their alignment with biblical teachings.