As a business owner, you'll always remember the thrill of your first sale. However, before you can achieve that, you need to learn how to market your business effectively. With hundreds, if not thousands, of ways to market your business, it can be overwhelming to choose the right method. In this article, we will focus on five proven ways that are inexpensive and practical, but may be out of your comfort zone at first.
Five Proven Ways to Get Your First Sale:
1. Ask Friends and Family to Share Your Business:
- People buy from people they trust, so asking your network who may know potential customers is a great way to start.
- Write a quick email to friends and family about your business, including a link to your online store.
2. Reach Out to Journalists and Bloggers:
- Articles about your business are one of the fastest ways to build your credibility, customers, community, and excitement about your product.
- Email journalists and bloggers, outlining why you started the business and how it's different from what's currently available on the market.
3. Proactively Reach Out to Potential Customers on Social Media:
- Connect with potential customers who are tweeting or posting about your topic and provide a solution for them.
- Send free samples to Instagram or TikTok influencers with a sincere message about your launch.
4. Sell In-Person at Relevant Local Events:
- Share your story directly with potential customers and explain the benefits of your product.
- Gather feedback and refine your product over time.
- Capture their email address and follow up soon after the show.
5. Experiment Until You Find a Method That Works for You:
- These five ways are just a snapshot of what's possible with online marketing.
- The key is to experiment until you find a method that works for you.
Getting your first sale can be a challenge, but with these five proven methods, you'll be on your way to success. Remember that marketing takes time and effort, but with persistence and dedication, you can achieve your goals. Experiment with these methods and find what works best for you and your business. Good luck!
Essential Shopify Checklist || Shopify Help Center
Starting Your Online Store with Shopify: An Essential Checklist
Starting a new business can be overwhelming, but with Shopify, you can set up and launch your online store with ease. Here is your essential checklist for getting started.
1. Find your niche:
- Use Shopify's blog to find helpful articles on finding your niche and sourcing products.
- Consider dropshipping or using a wholesale marketplace like Handshake to source products.
2. Add your products:
- Create appealing titles and descriptions for your products.
- Add visuals to help customers make a purchase.
- Organize products into collections for easy browsing.
3. Design your store:
- Choose a free Shopify theme and customize it to your brand.
- Use hatchful.shopify.com to design a free logo and favicon.
- Use burst.shopify.com for free high-resolution images.
4. Create your pages:
- Write an About Us page to tell customers about your business and mission.
- Create a Contact Us page using Shopify's contact form template.
- Consider creating a FAQ page to answer common questions.
5. Link everything together:
- Link collections and products in the main menu.
- Extra pages like contact forms, FAQs, and policies can be linked in the footer menu.
6. Decide on payment and tax settings:
- Research payment gateways and providers available to you.
- Review and confirm sales tax rates for your business.
- Consult with a tax specialist to ensure correct tax rates.
7. Choose shipping options:
- Start by shipping to a few countries before shipping worldwide.
- Create flat rate or calculated shipping rates.
- Use Shopify Shipping for discounted rates.
8. Test your store:
- Test orders and payments to ensure your store is running smoothly.
9. Expand your reach:
- Consider using different sales channels like Facebook, Instagram, and Google.
- Create policy pages to inform customers and protect your business.
10. Market your store:
- Use Facebook advertising, Google Shopping, or email campaigns to promote your business.
- Have campaigns or ads ready to start when you launch.
11. Review and launch:
- Review products, descriptions, and pages for errors.
- Ask for feedback from others, like Shopify Community.
- Choose a plan and add billing information.
- Remove your store password and launch your store!
With Shopify, setting up and launching your online store is easy. By following this essential checklist, you'll have everything you need to get started and launch your business successfully.
How To Build SEO Through Keywords || Shopify Help Center
Improving search engine ranking for your store can help customers find your products. Using search engine optimization (SEO) is one way to achieve this. In this article, we'll go through how to use keywords to optimize your store's SEO.
Adding Keywords to Your Store Pages:
- Keywords are specific words or phrases that describe the content of a page.
- Find out which keywords your customers might use to find your products using online tools.
- Set a title and meta description for your online store that includes keywords.
- Edit the page title and meta description for all pages in your Shopify store.
- Add keywords to your store images using alt text.
- Use H1 headers that include your main keywords to help search engines determine page content.
- Make sure your keywords are relevant to your business.
- Use natural and readable phrases in your titles and descriptions.
- Edit titles, meta descriptions, headers, and images throughout your site for best results.
- Remember that changes made in Shopify do not immediately reflect in search results.
- Submit your sitemap to Google to speed up the process.
Using keywords to optimize your store's SEO is an important step in improving search engine ranking and helping customers find your products. By following the steps outlined in this article, you can set up your store for success in search engine results.
How to add a product || Shopify Help Center
Adding Products to Your Shopify Store: A Comprehensive Guide
Are you ready to bring products into your Shopify store and start making sales? If so, follow these easy steps to add a product and ensure that you include all the necessary information to attract customers.
Step 1: Accessing the Shopify Admin
- Go to the Shopify admin and click on Products
- Click Add product
Step 2: Entering Product Details
- Choose which product details to include based on your business needs
- Give your product a name and write a detailed description to inform and persuade customers to make a purchase
- Add media files to showcase your product and help customers visualize it
- Enter the product's price, including the compare at price and cost per item to help you calculate sales profits and generate reports
- Charge tax on the product if it's taxable
- Manage inventory by selecting Shopify or a third-party app
- Enter the product's weight to accurately calculate shipping rates
- Enter the harmonized system code and product type to organize your products
- Add the product to a collection and include searchable keywords as tags to help customers find it
Step 3: Review and Publish
- Review the details you entered and select Active to publish the product on your store or Draft to save it for later
- Click Save
By following these simple steps, you can add products to your Shopify store and provide customers with all the necessary information to make a purchase. Don't forget to check out the Shopify help center for more information and tips on managing your store. Happy selling!
Top 10 Shopify Apps You SHOULD BE Using In 2022 (E-commerce Tips)
Hey everyone, Davey here! Welcome to our first video of 2022. Today, we're going to go through my 10 favorite Shopify apps. Shopify makes it so easy to install apps, it's one of its superpowers. Apps can increase conversion rates, increase average order value, and make you a ton more money. However, apps need to come with warnings though. If you use the wrong apps, it can slow your website down and leave a ton of money off the table.
- Welcome to the first video of 2022
- Going through 10 favorite Shopify apps
- Shopify makes it easy to install apps
Benefits of Apps:
- Increase conversion rates
- Increase average order value
- Make more money
- Using wrong apps can slow down website
- Can leave money off the table
Lemon Scrub Example:
- For those following along with Lemon Scrub series
- Website is set up and ready for apps
- Using Lemon Scrub as an example in this video
- No apps paid for this video
- Affiliate links provided, but alternatives and pricing outlined
First App: Ship Scout
- Perfect for low average order value products
- Shipping costs a lot of money compared to revenue
- Allows split testing of free shipping vs. charging
- Test shipping thresholds
- AOV increase with orders reported
- Conversion rate may also increase
- Need to be using advanced Shopify plan
- Cost is $49/month with 7-day free trial
Second App: Dexter or Neat A/B Test
- Incredible at split testing pricing
- Entrepreneurs often overlook pricing split tests
- Split test intervals relative to product price
- Great to do early on and adapt over time
- Need to find app in App Store
- Dexter app charged at $3.99 per 100 visitors
- Neat A/B testing around $29/month with 14-day free trial
- Big robust tools like Google Optimize or Optimizely also an option
Third App: Okendo
- Reviews are important to increase conversion rate
- Okendo offers customizable review options
- Reviews can be paired with photos and videos
- Starting at $29/month
- Alternative is Loox, but credibility decreasing
- Make sure app doesn't slow down website speed
- Shopify apps can increase revenue
- Need to be careful with app choices
- Ship Scout, Dexter or Neat A/B Test, and Okendo highly recommended
- Affiliate links provided with alternatives and pricing outlined
- Test apps on dummy store before installing on main store
How to create an automated collection || Shopify Help Center
Are you tired of manually grouping your products? Do you want to save time and make your inventory management easier? Then creating an automated collection is the solution for you! In this article, we will guide you step-by-step on how to create an automated collection on Shopify.
Creating an Automated Collection:
1. Click on Products, then Collections, and then Create Collection.
2. Enter a title and an optional description for your collection.
3. Select Automated as the collection type.
4. Define the conditions for your collection by selecting the appropriate options in the dropdown menus. For example, you can create a collection that includes products with a specific tag or price range.
5. Choose whether you want products to match all conditions or any condition.
6. Edit the SEO information for your collection to optimize it for search engines.
7. Decide where you want this collection to be visible by using the Collection Availability card. You can exclude channels or schedule the publication for a future date.
8. Add an image to represent your collection and add ALT text for better SEO.
9. Save your changes and view the products that match your automated conditions.
10. Link your new collection in the store's navigation bar so customers can find it easily.
Creating an automated collection on Shopify can save you time and make your inventory management more efficient. By defining the conditions that your products must meet, you can ensure that your collection is always up-to-date. Don't forget to optimize your collection for search engines and link it in your navigation bar for easy access. For more information, visit help.shopify.com.
How to create store policies || Shopify Help Center
Creating policies for your Shopify store is an important step in building trust with your customers. This guide will show you how to create store policies, what to include in them, and how to link them to your online store.
- Creating policies for your Shopify store is essential for building trust with your customers
- This guide will show you how to create store policies and link them to your online store
- You can either use Shopify's default templates or write the policies yourself
- Start by clicking Settings, then Legal in your Shopify admin
- Let's start with the refund policy and work our way down
- A good refund policy should answer questions such as how long customers have to return an item, what condition items can be returned in, and whether refunds will be issued
- You can use Shopify's free refund policy generator as a starting point, but make sure to adjust it to suit your business
- The Terms of Service protect your company and outline legally required actions from customers
- Because shipping policies are unique to each business, you need to create your own policy that reflects your shipping guidelines
- Be sure to include information such as order processing times, shipping costs, and local options
- Your store policies should be easily accessible to customers
- Store policies are usually linked in the footer menu at the bottom of your online store
- To link your policies, go to Online store, then Navigation in your Shopify admin
- Click Footer Menu, then Add menu item and give the menu item a name
- Select Policies and the specific policy you want to link, then click Add
- Repeat these steps for each policy you created
- Creating policies for your Shopify store is essential for building trust with your customers
- Use Shopify's default templates or write your own policies, and make sure to adjust them to suit your business
- Link your policies in the footer menu of your online store for easy access by customers
- For more information, visit help.shopify.com.