high impact digital ads
Young people often do not pay attention to public safety messages. So how can we get them to be safe around trains?
The Dumb Ways to Die Campaign:
- A song and YouTube video called Dumb Ways to Die was released and quickly went viral.
- The campaign drove people to pledge to be safe around trains and nearly a million people took the pledge.
- The campaign became the world's most shared video and the most viral public service campaign in history.
- The Metro saw a 21 percent reduction in accidents and deaths compared to the same time last year.
The Volvo FMX Campaign:
- The campaign featured a hamster steering a truck and showcased the truck's features.
- The campaign was a test of the steering system and demonstrated the truck's durability.
- The campaign was successful in showcasing the truck's features and generating interest in the product.
The Wolf Campaign:
- The campaign was a dramatic episodic short film series that showcased the vulnerability of printers in businesses.
- The campaign featured actor Christian Slater as a hacker who showed how easy it is to bring down a company by exploiting their vulnerable printers.
- The campaign presented HP's solution to printer security problems.
International Women's Day:
- State Street Global Advisors placed a statue of a little girl staring down the iconic charging bull on Wall Street to mark International Women's Day.
- The Fearless Girl statue became a social media phenomenon and a symbol of female empowerment.
- The statue has become a historic moment for women's rights.
These campaigns demonstrate the importance of creative and engaging messaging to drive awareness and change behavior. Whether it's promoting safety around trains, showcasing a product's features, or raising awareness for women's rights, effective messaging can make a lasting impact.
5 HIGH IMPACT Creatives for MAX Engagement: Native Ads & Digital Advertising
In this week's bid select beat digital edition, we will discuss five ways to make your native ads stand out with high-impact creative for maximum engagement. Advertisers need to upgrade their native ad creatives to grab attention and keep it. We will strictly focus on the creative standpoint.
Five ways to make your native ads stand out:
1. Bright and Personal Images: Channel your inner influencer and use bright colors and aesthetically pleasing images. Always have happy people as the main focal point. Super cute animals and children perform even better.
2. Video: Video is the fastest growing ad type and is expected to increase 7.8% this year, even with the pandemic. In-ad video capabilities are constantly improving, and now there's better tracking of engagement. Vertical video packs a punch over mobile, and the key with native is that it blends seamlessly into the environment.
3. Cinemagraphs: Cinemagraphs combine the movement of a video with the stillness of an image. They are highly effective at telling a short story and conveying a specific setting or emotion. Cinemagraphs are also much more cost-effective than full-length videos.
4. Carousel: Tell a story through multiple images that you can scroll through. Carousels drive maximum in-unit engagement and captivate users. They are also extremely useful and popular for information requirements such as pharmaceutical ads.
5. Scroller Units: Scroller units are an eye-catching experience for the user using a parallax effect. They drive impact and clicks since they are memorable.
Upgrading your native ad creatives is essential to grab attention and keep it. Using high-impact creative techniques like bright and personal images, video, cinemagraphs, carousel, and scroller units can help your native ads stand out and engage with your audience effectively. So, if you want to make your native ads shine, try these five high-impact creative tips.
High Impact Digital and Creativity in B2B advertising
The importance of music in selecting attention and the shift towards selectivity in choice are the topics of discussion in three presentations. The first presentation, a chat between Anna Forbes and Rob Gold of Merkel, focuses on how to address issues raised by selectivity.
- The shift from short-term performance-based metrics to attention, creativity, and real business outcomes in advertising.
- Merkel's high impact digital formats delivering 20 times the attention of standard formats.
- The challenges of changing advertiser perceptions and pigeonholing media for different jobs within the marketing funnel.
- The impact of pandemic-related changes on media consumption habits and brand building.
- The importance of understanding audiences and their consumption behavior.
- The need to re-educate and reframe the way we think about advertising in a world of connected touchpoints.
- The opportunity for premium platforms to come together to grow the industry and change opinions.
- The success of Merkel in bringing together different capability sets to simplify complicated connected customer journeys.
As media consumption habits continue to evolve, it is essential to shift from short-term performance-based metrics to attention, creativity, and real business outcomes. Understanding audiences and their consumption behavior is crucial to effective brand building. To succeed in this new world of advertising, collaboration, and simplification is necessary.
3 Low Effort, High Impact Digital Marketing Skills You Need for 2023
Do you find marketing to be overwhelming these days? Keeping up with technology and social media trends while juggling clients can feel like a struggle. In this article, I will share the top three low-effort, high-impact marketing strategies for 2023 that you need to know to grow your business, even if you have a tight budget and limited time.
Strategy #1: Vertical Short-Form Video
- Shoot videos on your iPhone with little to no editing
- Examples include TikTok videos, reels, and YouTube shorts
- Create content that is helpful, inspiring, educational, and fun
- Start by answering specific questions that you are frequently asked
- Repurpose one video across multiple platforms
- Simple works well on these platforms
- Shoot and edit the video in the app on your phone
Strategy #2: Email Marketing
- The value of your business is in your list (prospect and client list)
- Give away a lead magnet in exchange for an email address
- Build interest in your business
- Sell additional products and services to your existing clients
- Use an email marketing service provider like MailChimp or ActiveCampaign
- Their back-end designers are simple to use
- A task that can be easily outsourced to an assistant
- Focus on building your email list and sending timely, relevant content
- A great way to get the word out about your business with low effort and high impact
Strategy #3: Live Streaming
- Add to your marketing strategy moving forward
- Requires no fancy tech setup, just your computer and a decent microphone
- Can be done as PowerPoint presentations live over the internet
- Use StreamYard as a live streaming tool
- Punch fear in the face and get out there and start creating live streaming content
- See the coming impact it will have this year and next
- Relatively low amount of effort compared to the bang for your buck
Marketing doesn't have to be complicated or overwhelming. By implementing these low-effort, high-impact marketing strategies for 2023, you can grow your business even with a tight budget and limited time. Shoot vertical short-form videos, build your email list, and start live streaming. Don't let fear hold you back from trying new things and seeing the impact it can have on your business.
The Best Marketing Ever | Art Of Selling | NEURO MARKETING | SHOT BY SHOT
In the field of marketing, brands are created in the mind, even though the products are made in the factory. This is because the majority of our decisions are made by the ancient instinctive subconscious part of our brains, also known as our reptilian brain. This article explores how a child psychiatrist named Clutter helped Nestle market coffee in Japan through unconscious desires and storytelling.
The Nestle Coffee Story:
- In the 1970s, Nestle wanted to capitalize on Japan's booming economy and transform it into dollars.
- Despite Japanese consumers' love for tea, Nestle tested the market and found that consumers enjoyed the taste of coffee.
- Nestle executives spent huge sums on marketing and distribution, but Nestle Coffee wasn't selling in Japan.
- Clutter, a child psychiatrist turned marketer, believed that people can't tell you what they really want because their real desires are unconscious.
- Clutter realized that Japanese consumers had no connection to coffee due to their childhood association with tea.
- Clutter recommended promoting coffee through coffee candies, which hordes of Japanese kids began to discover the taste of coffee through.
- From there, they eventually moved on to cold, sugary coffee-flavored drinks and then to lattes, leading to the success of Nestle Coffee in Japan.
The key takeaway from this story is to make the buyer the hero in your marketing story. Clutter's approach of tapping into unconscious desires and using storytelling to connect with consumers can be effective in creating successful brands. Even in a logical and modern world, our subconscious brain still plays a significant role in our decision-making process.
Guerrilla Marketing: Shockingly Great Marketing On A Small Budget
Guerilla marketing is a creative and low-cost way to promote your brand and create buzz through word of mouth. It has been used successfully for decades and continues to evolve with the rise of social media platforms. In this article, we will explore five guerilla marketing strategies that have proven to be effective in generating buzz and increasing brand awareness.
1. Hereditary's Creepy Dolls:
- Hereditary movie promoted itself by leaving creepy dolls outside of hotel rooms of people who attended the midnight screening.
- The dolls went viral on social media, generating buzz for the movie.
- The movie earned 80 million dollars at the box office despite being a low-budget horror film.
2. Spotify's Personalized Playlists:
- Spotify created personalized playlists based on user's horoscope signs and top listened songs.
- Users shared their playlists on social media, generating free marketing for Spotify.
- This strategy increased brand awareness and encouraged users to continue using the app.
3. Dove's Real Beauty Campaign:
- Dove's Real Beauty Campaign promoted diversity and inclusivity in beauty standards.
- The campaign went viral and sparked a conversation about unrealistic beauty standards.
- Dove received positive publicity and was positioned as a brand that supports women.
4. Bird Box's Meme Strategy:
- Bird Box paid social media influencers to create memes about the movie.
- The memes went viral on social media, generating buzz for the movie.
- The movie became the most-watched movie on Netflix in its first week of release.
5. Domino's Paving for Pizza Strategy:
- Domino's addressed an everyday problem of pizza delivery by repairing potholes in America's streets.
- The brand received positive publicity and goodwill from the community.
- The cost of repairing the potholes was low compared to the publicity generated.
Guerilla marketing is an effective way to promote your brand creatively and on a low budget. The strategies mentioned in this article are proof of the effectiveness of this marketing approach. By taking a unique and unconventional approach to marketing, brands can create buzz and increase their brand awareness without spending a lot of money.
4 High Impact Changes to the Digital Marketing Landscape in 2020
Hello and welcome to the year-end review! We're two weeks away from closing the chapter of a really challenging year. Although 2020 has been crazy with an election and a pandemic, there are still some silver linings that we can take away. I'm excited to share with you guys what Umami Marketing has reflected on in the last year. I'm Eric Johnson, content strategist with Umami Marketing, and today I want to talk to you about the four key changes that happened over the year 2020 in digital marketing. So without further ado, let's jump right in!
1. Bert's impact on SEO and content writing
- Bert is Google's RankBrain AI-powered update to the search engine algorithm
- It deciphers the individual words behind a user's search query or in plain English, it does a better job of understanding the user's search intent when providing us results in the search engine
- For SEO and content writers, it means that simpler content is king
- Tailor your content to cater to the Bert update by being concise with your writing and answering frequently asked questions that users might have
- Think of snippets, which are concise answers to user queries that may be featured in Google snippets
2. Video content is a must-have
- Videos that describe your product or service or describe a recent trend are a great way to engage with your audience
- Video content reinforces your authoritative voice online and provides context into the topic you're speaking about
- It improves user experience and dwell time on your website
- It generates organic backlinks when people share your video
3. Understanding the user journey and engagement
- Companies that have done great in the last year during the pandemic have really executed on the following three things: speed and convenience, transparency and relatability, and connection support
- The buyer's journey has been a huge deciding factor in earning new customers
- Transparency and relatability are important for creating a connection with your audience
- Connection support is important for being responsive to new customers and building a relationship with them
4. Changes in spending habits
- Many people have been finding ways to save money while working from home
- Home entertainment, home fitness, e-commerce companies, and online services and agencies should be thinking about how they can make smaller packages and find better solutions to pivot and attract new customers during these troubling times
In conclusion, Bert has had a big impact on how we write content and how we rank for SEO. Video is a must-have these days. Understanding engagement and the customer journey has played a pivotal role in attracting and retaining new customers. Spending habits have changed, and we need to capitalize on new opportunities to find new audiences. With great relief, that's a wrap on 2020 from everyone here at Umami Marketing. We're wishing you and your loved ones a really happy holiday season!