high information ads work better:
If you've noticed a decline in your Facebook ad results, skyrocketing advertising costs, or ads that go nowhere, you're probably aware of the recent changes happening on the Facebook ads platform. These changes have left many business owners, marketers, and advertisers frustrated and confused. However, the problem isn't the algorithm, iOS 14, or Facebook itself. The problem lies in the outdated Facebook ads advice that is still being shared and followed.
One outdated piece of advice has to do with choosing the right Facebook ad objective. When creating a Facebook ad campaign, you are asked to choose an objective such as awareness, traffic, engagement, leads, app promotion, or sales. The general rule is to choose the objective that aligns with your goals. However, many people still believe that brand awareness is the best objective. This is not the case. Brand awareness is meant to reach a large audience that will remember your ad, but it doesn't necessarily drive action. If your goal is to generate sales or leads, choose the sales or leads objective instead.
Another outdated advice is to avoid Facebook lead ads. In the past, lead ads were known for delivering low-quality leads that rarely converted. However, with recent changes to the Facebook platform, lead ads have become more effective and can be a great tool for generating leads and sales. They are easy to set up and don't require complicated tracking codes or pixels.
When running Facebook ads, it's important to focus on the right metrics. Cost per lead (CPL) is commonly tracked, but it shouldn't be the sole metric you base your success on. Instead, focus on earnings per lead (EPL). Knowing how much each lead is worth in terms of revenue can help you make better decisions about which ads to continue running and which ones to turn off.
Lastly, micro-budget ad campaigns are not as effective as they used to be. While there are exceptions, it's becoming increasingly difficult to make tiny ad budgets of $1 or $5 a day work. The right budget for your Facebook ad campaign depends on your offer price, targeting, and funnel. Consider how much you're charging for your product or service, the size of your target audience, and the complexity of your sales funnel when determining your budget.
In conclusion, it's important to stay updated with the latest changes on the Facebook ads platform and avoid following outdated advice. Choose the right ad objective, consider using lead ads, focus on earnings per lead, and allocate an appropriate budget for your campaign. By doing so, you can improve the performance of your Facebook ads and achieve your advertising goals.
How to Get High-Ticket Clients with YouTube Ads (2022 Guide)
In this video, I'm going to show you how to get high ticket clients with YouTube ads in 2022. My agency, Digital Hash, has helped generate multi millions of high ticket sales for our own clients. So we've helped Amazing.com scale to $25,000 a day with YouTube ads. Now, I want to get you those kind of results, and that's what we're going to do in this video. But before we dive in, I would love it if you could show me some love and smash that like button and hit the notification bell. Because we all know that the almighty algorithm loves it, and I want to keep making more videos for you.
Alright, let's get started with the first key component of getting high ticket clients through YouTube ads - having the right offer. Personally, I prefer higher ticket offers. So, I would recommend that your offer should be at least $1,000 to $2,000. If you're in the internet marketing or fitness industry, you can even go beyond that, from $3,000 to $10,000. We've even had clients who sold at $25,000. It really depends on the type of offer you have. If you're selling a course, a $1,000 to $2,000 price point may work. If you have a coaching program with more engagement and coaching calls, you can go up to $5,000 to $10,000. And if you're an agency doing work for them, you might be looking at $15,000 to $25,000 offers. So, make sure you have a high ticket offer and focus on solving a major pain point for a niche that has money. For example, Gym Launch sold a high ticket fitness program and coaching offer to gym owners. That's a specific niche with money, so really focus on that.
Now, let's talk about the right funnel to convert high ticket clients. Typically, I recommend a video sales letter (VSL) funnel. This is where you have a short 15 to 20 minute video. However, the VSL funnel has become quite competitive and overused in 2021. So, you may want to consider other funnel types as well. One option is having a front-end low ticket offer, like a $7 or $47 offer that you sell in mass with paid traffic. This allows you to break even and sell them your $10,000 product later. Another effective funnel type is live webinars. Instead of sending them to a recorded VSL or automated webinar, you can set up a live workshop where you interact with them and teach them. This can improve your conversion rate. A five day challenge funnel is another option, where you have people sign up for a challenge and then upsell them to your high ticket offer. Live events or full day seminars with a low-cost entry fee are also options. So, there are multiple funnel types you can try. The traditional VSL funnel still works well, but consider experimenting with these other types as well.
Now that you have the right offer and funnel, let's get into the YouTube advertising side of things. The first key component of running profitable YouTube ads is to create a great video ad that grabs people's attention and gets them to take action. A great video ad consists of three elements: scripting, shooting, and editing.
When scripting your YouTube ads, you want to get to the point and not make it too long. A good length for video ads is anywhere between 40 seconds to 2-3 minutes. The ad needs to be as long as it needs to be, without any fluff. Start with a strong hook to grab people's attention. You can use a controversial statement, hand movements, or a scene to hook them in. Test different hooks and see which ones work best. After the hook, you can qualify the audience if needed. Then, explain your offer and the benefits. Your goal is to have them take the next step on the landing page. Add in social proof and testimonials to build trust. Finally, have your first call to action early in the ad.
Now, let's talk about shooting and editing your video ad. Make sure you have good lighting and sound quality. Use a mix of close-ups and wide shots to keep it visually interesting. Add captions and graphics to highlight key points. Edit the video to keep it concise and engaging.
In conclusion, to get high ticket clients with YouTube ads, make sure you have the right offer and funnel. Create a great video ad that grabs attention and gets people to take action. Test different hooks, qualify your audience, explain your offer, and add social proof. Shoot and edit your video ad to make it visually appealing. With these strategies, you can attract high ticket clients and scale your business.
How To Run High Converting Ads
In this article, we will discuss how to write and run high-converting ads for your business. We will cover six suggestions to improve the effectiveness of your ads, starting from understanding your target audience to writing compelling ad copy. Let's dive in!
1. Understand Your Target Audience:
- Connect with your audience on a personal level.
- Identify their struggles, needs, and profession.
- Gather data from your existing clients and online engagements.
- Look for patterns and similarities with your competitors' audience.
2. Write Compelling Ad Copy:
- Start with a catchy hook to grab attention.
- Address your audience directly and make them feel understood.
- Use language and tone that resonate with your audience.
- Tailor your approach based on where they are in their customer journey.
3. Provide Value:
- Clearly communicate the value your product or service offers.
- Highlight the benefits and solutions it provides to your audience.
- Show how your offering can improve their lives or solve their problems.
4. Include a Call to Action:
- Guide your audience on the next step they should take.
- Use action words to prompt them to engage or make a purchase.
- Create a sense of urgency or exclusivity to encourage immediate action.
5. Test and Optimize:
- Continuously monitor the performance of your ads.
- Test different ad formats, images, and headlines.
- Analyze metrics like click-through rates and conversions.
- Make data-driven decisions to optimize your ads for better results.
6. Track and Measure Results:
- Use tracking tools to monitor the success of your ads.
- Set specific goals and key performance indicators (KPIs).
- Regularly review and analyze the data to identify areas of improvement.
- Adjust your strategy based on the insights gained from the results.
Writing and running high-converting ads requires a deep understanding of your target audience and effective ad copy. By following the suggestions provided in this article, you can improve the performance of your ads and achieve better results. Remember to continuously test, optimize, and track your ads to ensure ongoing success. Good luck!
The 4 Must-have Messages for High Converting Ads
Hi there! Today I want to share with you an ad breakdown that I found really impressive. It's from Chamber Media and it has all the elements of a well-performing ad. I'll give you some tips and tricks that you can use in your own ads to increase conversions. So let's dive in!
- Chamber Media is a company that specializes in high-end video productions for Facebook and YouTube ads.
- They start the ad by stating what they do right away, which is a great way to capture attention.
- They show a montage of their previous work, which keeps the engagement high by changing what the viewer sees frequently.
- They make claims about the success they've had with other businesses, showcasing their track record.
- Animated graphics are used to emphasize the numbers and results they've achieved for their clients.
- They show their team and add some humor, which humanizes the company and builds trust with the audience.
- More claims and statistics are presented, along with another quick joke to keep the engagement high.
- They educate the viewer about what they offer and how they can help, removing the guesswork and building trust.
- Testimonials from happy clients are included, further proving the effectiveness of their services.
- Finally, they provide a clear call to action, telling the viewer where to go and what to do to take advantage of their offer.
In conclusion, Chamber Media's ad is a great example of how to create a well-performing ad. By following their structure, including claims, testimonials, humor, and a strong call to action, you can increase conversions in your own ads. So why wait? Start implementing these tips and tricks in your ads today!
Get High Ticket Clients With Facebook Ads After iOS14
Hello friends, thank you for checking out this quick presentation on how experts are acquiring new customers after iOS 14. If you've been in the online world or running ads over the last couple of years, you know things have changed. In this article, I'll share real examples from our agency on how we're using paid ads as the number one source of scalable traffic in 2021, despite the impact of iOS 14.
The Impact of iOS 14
- CPMs have skyrocketed, especially in the info and services space
- Engagement has decreased, leading to higher cost per click
- Return on ad spend has decreased, posing a challenge for businesses
The Importance of Paid Ads
- Paid ads remain the number one traffic source that businesses can control
- While organic content and email marketing are important, a cohesive strategy is needed
The Need for a New Strategy
- Outdated strategies and funnel approaches no longer work
- The increased cost and decreased engagement require adjustments
- Experts, coaches, and consultants in the info and services space are particularly affected
The Four Pillar Framework
- Focus on both business and marketing offers
- Design a high ticket offer that is compelling and competitive
- Use a funnel strategy tailored to today's ad costs
- Ensure congruent messaging throughout the customer journey
- Iterate value proposition and brand messaging
- Use conversion-focused messaging to move customers through the stages
- Apple's changes make it difficult to measure campaign impact
- Implement advanced tracking systems to overcome this challenge
4. Exposure Effect
- Develop a preference for your brand through consistent exposure
- Create a strong presence across various channels to attract and retain customers
In the face of iOS 14 and its impact on paid ads, experts, coaches, and consultants need to adapt their strategies. By focusing on high ticket offers, refining messaging, implementing advanced tracking, and creating consistent exposure, businesses can continue to drive success. It's time to adjust and thrive in the new advertising landscape.
Social Ads Showroom | Discovering high-performance ads
Welcome everybody to Pirate Skills and today I want to show you the Social Ads Showroom, a little tool that helps you discover high-performing ads on Facebook and Instagram. But I'm sure you can apply it to Google, Pinterest, and every other place. What it looks like is the Mirror Board that helps you visualize which of your ads are really performing well and how you should set up what kind of creatives for every single one of your campaigns. And as always, you can download this at pirateskits.com/showroom.
If we zoom in a little bit, you can see in the top left that we have the inspiration for the news feed. And if we have a specific campaign in mind, let's say on Facebook and Instagram, we can see the different image ads, video ads, and carousel ads. But I'll show you a lot more once we open the Mirror Board live.
I've actually learned to love the topic of creative part, the ad copywriting, and visual design. I learned that pretty late as I'm much more of a numbers guy. But it's all about the creatives, the message, and the way you communicate that message. So today, I want to show you some proof and maybe a new tool that you may not have discovered yet.
So why are creatives key? This is called the Creative Report by Facebook. It actually gives you an overview of the top three to four highest and lowest click-through rate ads in your account. You can filter by date and see the difference in performance. This tool is really helpful to understand the significance of click-through rate and how it can impact your campaigns.
Now, let's dig into the Mirror Board. You can download it at pirateskits.com/showroom and see that we have several boards here. You can duplicate these boards and make them your own. For example, if you have an event coming up or a specific product category you want to promote, you can create ad templates for each campaign. We can compare different placements, such as the news feed and stories, and see how they perform.
For Facebook and Instagram ads, the most important placements are the news feed and stories. They have different formats and perform differently. Even within image ads, there are variations. For example, we can compare a normal image ad to an animation or slideshow. From my experience, animated ads have a higher click-through rate and probability of conversion. This may be because movement triggers attention and action.
Lastly, we have the carousel ad, which is popular on the news feed. It consists of several different sheets that showcase different ads. Canva is a great tool to create these ads. You can create animations, short videos, or carousel ads all within Canva.
In conclusion, creatives are key to the success of your ads. The Social Ads Showroom and the Creative Report by Facebook can help you optimize your campaigns and improve your click-through rate. Experiment with different types of creatives and see what works best for your brand.
High Performing Ads Breakdown - "Become A Remote Freelancer"
What's up guys? Today we're gonna break down a successful info ad and go line by line to understand the copywriting techniques used. The goal is to provide you with a template that you can use for your own ads. These ads are easy to film, script, and edit, and have generated millions in revenue. The ad we're analyzing is called How to Become a Remote Freelancer and has received half a million views, with 147,000 views in the last 30 days. It's targeted to musicians in the US, but could potentially be successful in other countries as well. Let's dive into the breakdown!
- The hook of the ad is Now that gigging is dead, how is anyone making an income from music? It indirectly calls out musicians and addresses a pain point they may have.
- The ad leads with a big income claim: Students are making thousands of dollars right now working remotely from their own home studios. This captures attention and generates interest.
- Testimonials are used to provide social proof. Examples include Bastian who landed three paid clients in a matter of days and Rainer who made $2,760 within 30 days of completing the program. These testimonials show that even beginners can make money from music.
- The ad addresses objections by stating that you don't need to know the right people or be in a great location to get started. It reassures the audience that anyone can do this from the comfort of their own home with minimal equipment.
- The ad qualifies the prospect by listing the benefits they'll receive: quitting their day job, making a living doing what they love, or making money from music as a sidekick. It lets the audience know if this video is relevant to them.
- The ad transitions into teaching by stating that there are only three things needed to start making an income from music.
- The three points are: a new approach to production, picking a lucrative career path, and a proven and repeatable process to attract clients online. These points are explained in more detail throughout the ad.
- The first point is about changing the mindset regarding mix quality. Instead of waiting for perfect mixes, the ad suggests working with artists of equal caliber. This allows beginners to gain experience and improve over time.
- The ad uses language that musicians can relate to and presents a unique perspective on the topic.
- The ad continues to provide value and pre-frames the audience for what they'll learn in the full webinar or video sales letter (VSL).
Remember, the goal of breaking down ads is to improve your own ad writing skills. By analyzing successful ads, you can learn and apply the techniques used to create effective copy.