home daycare ads samples

How to do Home Daycare Advertising Right!

- Nikki B, owner and founder of childhoodningers.com

- Excited to show how to make childcare ownership simple, fun, and successful

- Topic: How to advertise a home childcare business

1. Know Who You Are:

- What are you offering that sets you apart from competitors?

- Highlight differences in services, meals, etc.

- Show why parents should choose your childcare over others

2. Get Digital:

- Create a website and social media presence

- Hire someone to create a website inexpensively (e.g. Fiverr, Upwork)

- Have a presence online to appear more legitimate

- Focus on platforms where your clientele is most active

3. Have a Logo:

- Create a logo that represents your business and values

- Advertising a home childcare business requires knowing your unique selling points and having a strong online presence

- Creating a website and logo can be done inexpensively with the help of freelancers

- Emphasize what sets you apart to attract clients and grow your business.

How to Create a Childcare Flyer for childcare owners and directors

Are you struggling to get more parents to sign up for your daycare? Do you want to avoid costly mistakes with your flyers and actually get results? Look no further, because in this video, I will share with you what works and what doesn't work when it comes to daycare flyer ideas and templates.

- Flyers are one of the cheapest ways to get more parents to sign up for your daycare.

- However, not all flyers work and there are two main reasons why.

- In this video, I will show you how to create a successful flyer that will attract attention and convert parents.

Why Flyers Don't Work:

- Done by a childcare owner who doesn't understand design or the customer mindset.

- Done by professional designers who don't understand the intricacies of the childcare business.

Examples of Bad Flyers:

- Amateurish design with too many stars and explosions.

- Center aligned with too many fonts and colors.

- Too much information with me marketing instead of focusing on the customer pain and benefits.

Examples of Good Flyers:

- Inspired by other designs such as dental flyers.

- Clean design with a clear headline, event details, and call to action.

- Good hierarchy with a main image, primary element, secondary important thing, and three very important things.

How Much Does Good Design Cost?

- Upwork freelancers range from $45 to almost $70 per hour for design work.

- Professional design may take a few hours and cost a few hundred dollars.

How to Get More Parents to Sign Up:

- Change your perspective and think like a customer.

- Use the three to five seconds attention window to grab their attention with a clear message.

- Stand out by communicating the customer pain and benefits, such as childcare for essential workers.

- Creating a successful daycare flyer requires good design and understanding of the customer mindset.

- Don't waste money on bad flyers that don't attract attention or convert parents.

- Use inspiration from other designs and focus on the customer pain and benefits to get more parents to sign up for your daycare.

Child Care Enrollment Building With Social Media Marketing

- Danny Kristine, childcare business owner, consultant, and content creator

- Discussing how to get more children enrolled in a child care program

- Need to advertise and promote business to community

- Word of mouth is important but not enough in digital age

Ways to Advertise:

- Social media platforms like Facebook and Instagram

- Create sponsored advertisements to reach target audience

- Can set budget and target specific interests of users

- Need to create business account and enter payment details

- Can book consultation with Danny Kristine for assistance

Other Digital Advertising Strategies:

- Many childcare providers may not have business background

- Need to learn and familiarize with different strategies

- Can visit Danny Kristine's website for consultations and information

- Offer exclusive offers and first-look opportunities

- Important to advertise and promote childcare business to community

- Word of mouth is important but not enough in digital age

- Social media platforms like Facebook and Instagram are effective ways to reach target audience

- Can book consultation with Danny Kristine for assistance with digital advertising strategies

- Other strategies available for building enrollment in childcare program.

Daycare advertisement: Google, Facebook, Google maps

Marketing Strategies for Early Childhood Businesses

Marketing is an essential aspect of any business, including early childhood businesses. In this article, we will explore some effective marketing strategies that can help you attract more customers to your family daycare or childcare center.

Marketing Strategies:

1. Create a Website:

Creating a website for your business is crucial in today's digital age. Your website should serve as an online business card that provides potential customers with all the information they need to know about your services. Make sure to include a clear call-to-action and contact information on your website.

2. Use Google Maps:

Listing your business on Google Maps can help you attract more local customers. Make sure to optimize your Google Maps listing with accurate information about your business, including your website link and contact information.

3. Utilize Facebook Groups:

There are numerous Facebook groups dedicated to mothers and parents in general. These groups can be an excellent platform to promote your business and connect with potential customers. Join these groups and engage with members by answering their questions and sharing helpful information.

4. Attend Mother Groups:

Mother groups are a great place to connect with new mothers and promote your business. Attend these groups and introduce yourself to the members. You can offer helpful tips and advice and promote your services if appropriate.

5. Use Traditional Marketing:

Traditional marketing methods such as distributing flyers and business cards can still be effective in attracting customers to your business. Attend local events, hand out flyers, and network with other local businesses to promote your services.

Marketing your early childhood business can be challenging, but utilizing these strategies can help you attract more customers and grow your business. Remember to be proactive, engage with potential customers, and always provide exceptional service to ensure customer satisfaction.

Home Daycare Marketing // Three Tips for Marketing Your Home Daycare #homedaycare #marketing

- Geraldine runs an early childhood program in her home for six children under the age of five

- She has been running her daycare for 17 years and is preparing to move to a new location

- Her goal is to have her program at least halfway full within the first month of moving

- She shares three tips for marketing a home daycare program

Tip 1: Have a great phone

- Geraldine started using a DSLR camera to create eye-catching photos for her program

- Now, she recommends using a high-quality phone, such as an iPhone 11 Pro Max with ample memory

- Having a great phone is essential for creating beautiful content and capturing childhood memories

- It's important to take the time to learn how to use the phone's features effectively

Tip 2: Create a Facebook business page

- Having a separate Facebook page for the business looks more professional

- It's important to avoid using a personal Facebook page to promote the business, as it can lead to shutdowns

- A business page allows potential clients to see the program's offerings, photos, and videos

Tip 3: Post relevant content regularly

- Posting content about the program while going through the licensing process helps to build excitement and educate potential clients

- It's important to post content that is relevant to the program being offered

- Posting at least three times a week is a good guideline for keeping clients engaged and interested

- Marketing a home daycare program requires having a great phone, creating a Facebook business page, and regularly posting relevant content

- By following these tips, home daycare providers can create a professional online presence and attract new clients

- Geraldine is excited to move to her new location and continue providing excellent care for young children.

How to build a home daycare website homepage

Music Care Providers: How to Organize Your Website Homepage for Prospective Clients

In this video, we will discuss how to organize your website homepage as a music care provider. We will focus on the top criteria that prospective clients are looking for, and how to show them right away. This will help prevent people from leaving your website and increase the chances of converting leads into clients.

Above the Fold:

- The concept of above the fold is important in marketing.

- It refers to the information that is shown to readers when they pick up a newspaper or visit a website.

- You only have a few seconds to capture someone's attention, so it's crucial to include key information above the fold.

- The three criteria that should be included are:

1. Clearly state what your business is

2. Show your location

3. Develop trust

Homepage:

- Your homepage is a place where you can guide prospective clients through the experience you want them to have.

- Be sure to include a short About Us section that shows transparency and builds trust.

- Don't make it too long, as the homepage is for hitting key points and criteria.

By organizing your website homepage in a clear and concise manner, you can increase the chances of converting leads into clients. Remember to include key information above the fold, and use the homepage to guide clients through the experience you want them to have.