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How Branding Can 10X Your Sales With Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

How Branding Can 10X Your Sales With Shopify Dropshipping

How Branding Can 10X Your Sales With Shopify Dropshipping

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00:00:00 00:00:03 yo what is going on everybody sri kunasa
00:00:02 00:00:06 here so how
00:00:03 00:00:09 branding can literally 10x your sales
00:00:06 00:00:09 with your shopify store now in 2020 a
00:00:09 00:00:12 lot of people
00:00:09 00:00:12 unfortunately over complicate branding
00:00:12 00:00:14 they label
00:00:12 00:00:16 all sorts of things that really aren't
00:00:14 00:00:17 true when it comes to branding and
00:00:16 00:00:19 oftentimes a lot of these things a lot
00:00:17 00:00:20 of these so-called gurus say regarding
00:00:19 00:00:23 branding
00:00:20 00:00:23 are not true at all what happens is
00:00:23 00:00:25 because of this
00:00:23 00:00:27 normal drop shippers like you and me
00:00:25 00:00:29 have a lot of trouble just grasping the
00:00:27 00:00:31 idea of branding and actually branding
00:00:29 00:00:32 your shopify store but
00:00:31 00:00:34 personally i can definitely let you know
00:00:32 00:00:36 that branding is literally one of the
00:00:34 00:00:37 best things you can do with your shopify
00:00:36 00:00:38 store
00:00:37 00:00:40 if you're looking to not dropship just
00:00:38 00:00:42 for a few months but rather for years
00:00:40 00:00:43 and years to come but in this video i'm
00:00:42 00:00:44 going to be toking about exactly how
00:00:43 00:00:46 branding
00:00:44 00:00:48 can literally 10x your sales and also
00:00:46 00:00:48 give you some guidelines on actually how
00:00:48 00:00:50 to go about
00:00:48 00:00:52 branding in the first place because this
00:00:50 00:00:54 again is one of the most
00:00:52 00:00:56 misunderstood concepts out there
00:00:54 00:00:57 regarding drop shipping and by the end
00:00:56 00:00:59 of this video you'll know that the
00:00:57 00:00:59 branding is really not that difficult
00:00:59 00:01:01 but
00:00:59 00:01:02 without wasting any more time let's just
00:01:01 00:01:04 jump right into it so the first thing
00:01:02 00:01:04 you'll have to do actually in order to
00:01:04 00:01:07 find
00:01:04 00:01:09 any type of success with branding is to
00:01:07 00:01:10 just destroy that like button down below
00:01:09 00:01:12 it'll take just two quick seconds okay
00:01:10 00:01:14 hopefully i've done that but before
00:01:12 00:01:15 we can go and tok about exactly how to
00:01:14 00:01:17 brand and all sorts of stuff related to
00:01:15 00:01:19 that it's important to know
00:01:17 00:01:20 how does branding even work in the first
00:01:19 00:01:22 place and there are
00:01:20 00:01:24 a lot of different things related to
00:01:22 00:01:26 branding which a person must get right
00:01:24 00:01:27 first before they can call their drop
00:01:26 00:01:29 shipping store a real brand
00:01:27 00:01:31 and do all sorts of things that real
00:01:29 00:01:32 brands do the first thing you'll have to
00:01:31 00:01:35 get right with your shopify drop
00:01:32 00:01:37 shipping store is the brand identity
00:01:35 00:01:38 now exactly what does brand identity
00:01:37 00:01:40 even mean
00:01:38 00:01:42 with brand identity you're basically
00:01:40 00:01:44 identifying yourself as a real human
00:01:42 00:01:47 being with all sorts of different
00:01:44 00:01:48 emotions and features and qualities that
00:01:47 00:01:49 is exactly what i mean by a brand
00:01:48 00:01:52 identity basically
00:01:49 00:01:53 your shopify store will have a identity
00:01:52 00:01:55 of its own
00:01:53 00:01:57 and people will recognize your shopify
00:01:55 00:01:59 store via that identity not as just some
00:01:57 00:02:00 drop shipping store that they buy from
00:01:59 00:02:01 once and never
00:02:00 00:02:03 think about again when it comes to
00:02:01 00:02:04 establishing a real brand identity
00:02:03 00:02:06 there are several things you will need
00:02:04 00:02:08 to get right as well the first thing is
00:02:06 00:02:10 the colors of your shopify store
00:02:08 00:02:12 this is literally one of the easiest
00:02:10 00:02:14 things you can do just pick one color
00:02:12 00:02:15 scheme and work with that throughout
00:02:14 00:02:17 your shopify store that means
00:02:15 00:02:18 if you plan to use a lot of blue in your
00:02:17 00:02:20 shopify source logo
00:02:18 00:02:22 make sure your buttons are blue make
00:02:20 00:02:24 sure all the important things on your
00:02:22 00:02:26 home page on your product pages
00:02:24 00:02:28 collection page etc all of them are blue
00:02:26 00:02:29 now this does not mean that just go
00:02:28 00:02:31 crazy and make the background blue and
00:02:29 00:02:32 everything literally on the website blue
00:02:31 00:02:34 as well including the text
00:02:32 00:02:36 what that means however is that you make
00:02:34 00:02:37 sure to use blue as much
00:02:36 00:02:39 as you can even in the emails that you
00:02:37 00:02:41 send out and also the specific colors
00:02:39 00:02:42 you use all the way to the checkout page
00:02:41 00:02:43 itself
00:02:42 00:02:45 just establishing one color when it
00:02:43 00:02:47 comes to your brand identity
00:02:45 00:02:48 will help significantly with your
00:02:47 00:02:49 shopify store into turning it into a
00:02:48 00:02:50 real brand
00:02:49 00:02:52 and this is one of the ways that you can
00:02:50 00:02:53 10x your sales as well the next thing is
00:02:52 00:02:55 using
00:02:53 00:02:57 certain words which are related to your
00:02:55 00:02:59 specific niche in the case that you use
00:02:57 00:02:59 a general story use very very general
00:02:59 00:03:01 words
00:02:59 00:03:03 but stik to them use the same kind of
00:03:01 00:03:05 emotions that those words give out
00:03:03 00:03:07 throughout all of your websites so that
00:03:05 00:03:07 does not mean that on your contact us
00:03:07 00:03:09 page
00:03:07 00:03:10 you want to be playful and then on your
00:03:09 00:03:12 about us page you want to be all serious
00:03:10 00:03:14 and sad if you plan to use certain
00:03:12 00:03:15 words on your contact us page which make
00:03:14 00:03:17 people happy
00:03:15 00:03:19 be sure to follow similar words on the
00:03:17 00:03:20 about us page on the product page on the
00:03:19 00:03:22 home page
00:03:20 00:03:24 so people still continue feeling happy
00:03:22 00:03:26 and they don't get all sorts of mixed
00:03:24 00:03:27 emotions from going on page after page
00:03:26 00:03:29 on your shopify store because
00:03:27 00:03:32 this will ruin your overall brand
00:03:29 00:03:33 identity so stik to one brand identity
00:03:32 00:03:34 all the way throughout when it comes to
00:03:33 00:03:36 the words and emotions but that brings
00:03:34 00:03:37 me to my last point
00:03:36 00:03:39 with a brand identity and that is
00:03:37 00:03:41 establishing a story and stiking to
00:03:39 00:03:43 that story for instance in your about us
00:03:41 00:03:45 page if you go ahead and say something
00:03:43 00:03:47 like a portion of the sales goes
00:03:45 00:03:48 to charity for hungry kids you don't
00:03:47 00:03:50 want to go on your product page and then
00:03:48 00:03:51 say something else like a portion of the
00:03:50 00:03:53 sales go to
00:03:51 00:03:54 some other cause or some other event
00:03:53 00:03:56 because that is just
00:03:54 00:03:57 creating a different kind of story on
00:03:56 00:03:59 each consecutive page
00:03:57 00:04:00 if your story doesn't flow well
00:03:59 00:04:02 throughout when it comes to specifically
00:04:00 00:04:03 what your story is about
00:04:02 00:04:06 and what it does it's going to be really
00:04:03 00:04:07 hard to establish a real brand or create
00:04:06 00:04:09 a brand identity so you want to get all
00:04:07 00:04:11 four of these specific
00:04:09 00:04:12 things right in order to really
00:04:11 00:04:14 establish a real brand identity before
00:04:12 00:04:15 you move on to the next thing and that
00:04:14 00:04:17 next thing is
00:04:15 00:04:19 creating a brand present you can't
00:04:17 00:04:21 really create a good brand presence
00:04:19 00:04:23 without having the right brand identity
00:04:21 00:04:24 so when it comes to creating a brand
00:04:23 00:04:26 presence meaning posting on multiple
00:04:24 00:04:27 social media channels
00:04:26 00:04:30 that means being active on pinterest
00:04:27 00:04:32 instagram facebook twitter etc
00:04:30 00:04:33 because within those posts you want to
00:04:32 00:04:35 be using the same kinds of colors you
00:04:33 00:04:38 want to be using the same words emotions
00:04:35 00:04:40 and establishing a similar story as well
00:04:38 00:04:41 because that is going to help you
00:04:40 00:04:43 when it comes to the brand identity and
00:04:41 00:04:45 also help you further create a bigger
00:04:43 00:04:46 brand and 10x your sales
00:04:45 00:04:48 because if they can feel a little bit
00:04:46 00:04:49 familiar when they go on your social
00:04:48 00:04:51 media channels and then they feel a
00:04:49 00:04:53 little bit more familiar when they go
00:04:51 00:04:55 on the actual website it's going to lead
00:04:53 00:04:57 to more purchases because people just
00:04:55 00:04:59 psychologically end up trusting you but
00:04:57 00:05:00 in addition having a good brand presence
00:04:59 00:05:02 will help you grow organically get you
00:05:00 00:05:04 those word of mouth
00:05:02 00:05:06 sales and make sure that you don't have
00:05:04 00:05:07 to spend too much money in order to get
00:05:06 00:05:10 those sales in the first place but
00:05:07 00:05:11 all of this will kind of depend on what
00:05:10 00:05:13 kind of quality you have
00:05:11 00:05:14 specifically for your brand if we
00:05:13 00:05:15 compare two different car brands for
00:05:14 00:05:17 example
00:05:15 00:05:18 a lambo compared to a toyota of course a
00:05:17 00:05:20 lambo has much more
00:05:18 00:05:22 quality of course when somebody thinks
00:05:20 00:05:24 of a lambo they think of just a better
00:05:22 00:05:25 deal in general compared to what they
00:05:24 00:05:26 really want based on what they really
00:05:25 00:05:28 want so
00:05:26 00:05:30 this is all due to the brand quality
00:05:28 00:05:32 that a lambo has
00:05:30 00:05:34 compared to a toyota because when it
00:05:32 00:05:34 comes to specifically selling the brand
00:05:34 00:05:36 quality
00:05:34 00:05:38 you want to make sure that you're using
00:05:36 00:05:40 the right products and your products
00:05:38 00:05:41 send off good feelings to the customer
00:05:40 00:05:43 meaning those feelings which
00:05:41 00:05:45 would make them want to pay those
00:05:43 00:05:45 premium prices because if your brand
00:05:45 00:05:47 quality
00:05:45 00:05:49 is not very high it's going to be a very
00:05:47 00:05:50 difficult for you charge any types of
00:05:49 00:05:52 premium prices and when it comes to
00:05:50 00:05:53 brands i normally recommend that you
00:05:52 00:05:56 focus on getting those good
00:05:53 00:05:57 images and making sure that your product
00:05:56 00:05:59 descriptions are on point
00:05:57 00:06:00 so you can charge those premium prices
00:05:59 00:06:02 because building a real brand
00:06:00 00:06:03 does take a lot more money compared to
00:06:02 00:06:05 just running a drop shipping but you
00:06:03 00:06:07 don't just want to get all fancy with
00:06:05 00:06:09 your descriptions and your images
00:06:07 00:06:11 just to get customers one time because
00:06:09 00:06:12 the real benefit of having a brand
00:06:11 00:06:14 is that you get long-term repeat
00:06:12 00:06:15 customers so you're not spending
00:06:14 00:06:17 as much money but you're getting more
00:06:15 00:06:19 money in return simply because old
00:06:17 00:06:20 customers are coming back over and over
00:06:19 00:06:21 again because
00:06:20 00:06:23 they love the quality of your entire
00:06:21 00:06:25 brand and this all needs to be combined
00:06:23 00:06:26 with the type of experience you provide
00:06:25 00:06:27 of course
00:06:26 00:06:29 as we all know not every single drop
00:06:27 00:06:30 shipper out there is providing the best
00:06:29 00:06:31 experience
00:06:30 00:06:33 a lot of these drop shippers don't even
00:06:31 00:06:34 care about their customer when it comes
00:06:33 00:06:35 to a brand you absolutely have to make
00:06:34 00:06:36 sure
00:06:35 00:06:38 that the experience you're providing is
00:06:36 00:06:38 much much different than a regular
00:06:38 00:06:40 person
00:06:38 00:06:42 running an e-commerce store because this
00:06:40 00:06:44 experience combined with the premium
00:06:42 00:06:46 prices and the premium quality
00:06:44 00:06:48 will lead to more long-term repeat
00:06:46 00:06:48 customers and this will help you in
00:06:48 00:06:51 addition
00:06:48 00:06:52 taxing your sales over a period of time
00:06:51 00:06:54 but the main reason why we do all these
00:06:52 00:06:56 things is so that we can build something
00:06:54 00:06:57 that is much more long term now
00:06:56 00:06:59 this does not mean that a drop shipping
00:06:57 00:07:00 store is not long term
00:06:59 00:07:02 of course a drop shipping store is also
00:07:00 00:07:05 long term based on how you run it
00:07:02 00:07:06 but in reality a brand is the way to go
00:07:05 00:07:07 if you want to really create a name
00:07:06 00:07:09 around your store and
00:07:07 00:07:11 have people coming over and over again
00:07:09 00:07:13 while charging premium prices because
00:07:11 00:07:14 with a brand you can expect just a
00:07:13 00:07:16 little bit more consistency
00:07:14 00:07:18 because you're not just getting sales
00:07:16 00:07:19 from one advertising platform or you're
00:07:18 00:07:21 not just getting a customer one time you
00:07:19 00:07:22 would most likely be advertising your
00:07:21 00:07:24 brand on multiple channels you'll most
00:07:22 00:07:25 likely be getting multiple
00:07:24 00:07:27 repeat customers buying from you just
00:07:25 00:07:28 because of the kind of reputation you
00:07:27 00:07:30 have built
00:07:28 00:07:31 for the store and this repetition will
00:07:30 00:07:34 be mostly built through word of mouth
00:07:31 00:07:36 sales which are more common with real
00:07:34 00:07:36 brands than drop shipping stores because
00:07:36 00:07:38 again
00:07:36 00:07:39 if you do all these things right if you
00:07:38 00:07:40 create a brand identity if you have a
00:07:39 00:07:42 good brand presence
00:07:40 00:07:44 with good quality people are obviously
00:07:42 00:07:45 going to want to come back to buy
00:07:44 00:07:47 more and more from you but now that
00:07:45 00:07:48 we've kind of covered the basics and
00:07:47 00:07:49 essentials of
00:07:48 00:07:51 understanding how branding really works
00:07:49 00:07:52 let's start off by toking about exactly
00:07:51 00:07:54 what you can do
00:07:52 00:07:55 to brand and these are some easy steps
00:07:54 00:07:57 which you can start with again
00:07:55 00:07:58 branding is really not that complicated
00:07:57 00:08:00 as a lot of people make it seem
00:07:58 00:08:02 the first step to branding is actually
00:08:00 00:08:03 just simply create
00:08:02 00:08:05 a story around your store it could be
00:08:03 00:08:06 literally any story that you want just
00:08:05 00:08:08 make sure it's a story
00:08:06 00:08:10 and not just a paragraph of text toking
00:08:08 00:08:11 about how you offer sales and discounts
00:08:10 00:08:12 because
00:08:11 00:08:14 people really don't care about the sales
00:08:12 00:08:16 and discounts they care more if they can
00:08:14 00:08:17 connect with you on an emotional level
00:08:16 00:08:19 so if you don't do any of these other
00:08:17 00:08:21 things make sure to just create a story
00:08:19 00:08:23 not just for the about us page
00:08:21 00:08:24 but for every other page out there make
00:08:23 00:08:26 sure to follow through with that story
00:08:24 00:08:28 and make your whole shopify store itself
00:08:26 00:08:29 seem like a real story so you can
00:08:28 00:08:31 combine all these things we've already
00:08:29 00:08:31 been toking about to kind of develop a
00:08:31 00:08:34 story
00:08:31 00:08:35 it could include all sorts of colors
00:08:34 00:08:36 words emotions
00:08:35 00:08:38 etc and you want to make sure that
00:08:36 00:08:40 you're using these consistently
00:08:38 00:08:41 throughout all of the pages what this is
00:08:40 00:08:43 really going to lead to is that it's
00:08:41 00:08:45 going to lead to a unity with your
00:08:43 00:08:47 shopify store's theme when there's unity
00:08:45 00:08:48 overall that means unity with colors
00:08:47 00:08:51 unity with emotions and
00:08:48 00:08:52 words people again feel familiar with
00:08:51 00:08:54 every page that they go on
00:08:52 00:08:55 on your shopify store and
00:08:54 00:08:57 psychologically they're much more likely
00:08:55 00:08:59 to convert on your shopify store
00:08:57 00:09:00 that's why a lot of these brands have
00:08:59 00:09:02 much higher conversion rates than a
00:09:00 00:09:03 normal general store out there but once
00:09:02 00:09:04 you've kind of identified these two
00:09:03 00:09:06 specific things
00:09:04 00:09:08 just start testing products and just
00:09:06 00:09:09 make sure to find what is exactly
00:09:08 00:09:10 selling for you
00:09:09 00:09:12 a lot of people think that branding
00:09:10 00:09:14 means just buying in bulk right away
00:09:12 00:09:15 even if you don't know what is really
00:09:14 00:09:16 going to sell or not
00:09:15 00:09:19 and that is far from the truth you can
00:09:16 00:09:21 still dropship until you find those
00:09:19 00:09:22 winning products but as soon as you find
00:09:21 00:09:24 a winning product you want to
00:09:22 00:09:26 immediately start buying in bulk and
00:09:24 00:09:27 making sure that you can fulfill those
00:09:26 00:09:28 orders fast
00:09:27 00:09:30 then you can go further into steps such
00:09:28 00:09:32 as doing custom packaging
00:09:30 00:09:34 you can put logos on the product itself
00:09:32 00:09:35 and you can also do white labeling or
00:09:34 00:09:37 private labeling
00:09:35 00:09:38 depending on where you want to go but
00:09:37 00:09:40 definitely once you start doing the
00:09:38 00:09:41 custom packaging and private labeling
00:09:40 00:09:42 sorts of things
00:09:41 00:09:44 that's when you can really start doing
00:09:42 00:09:45 the long-term things related to the
00:09:44 00:09:46 shopify store meaning
00:09:45 00:09:49 multiple different platforms and also
00:09:46 00:09:50 charging premium prices for that product
00:09:49 00:09:52 just because of all of the other things
00:09:50 00:09:54 which are also doing
00:09:52 00:09:56 for the customer but this is exactly how
00:09:54 00:09:58 you can 10x your sales with branding
00:09:56 00:10:00 if you found any type of value in this
00:09:58 00:10:01 video smash that like button and smash
00:10:00 00:10:03 that subscribe button and i'll see you
00:10:01 00:10:03 guys next time

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