How Branding Can 10X Your Sales With Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

How Branding Can 10X Your Sales With Shopify Dropshipping

How Branding Can 10X Your Sales With Shopify Dropshipping

How Branding Can 10X Your Sales With Shopify Dropshipping

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody sri kunasa
00:00:02	00:00:06	here so how
00:00:03	00:00:09	branding can literally 10x your sales
00:00:06	00:00:09	with your shopify store now in 2020 a
00:00:09	00:00:12	lot of people
00:00:09	00:00:12	unfortunately over complicate branding
00:00:12	00:00:14	they label
00:00:12	00:00:16	all sorts of things that really aren't
00:00:14	00:00:17	true when it comes to branding and
00:00:16	00:00:19	oftentimes a lot of these things a lot
00:00:17	00:00:20	of these so-called gurus say regarding
00:00:19	00:00:23	branding
00:00:20	00:00:23	are not true at all what happens is
00:00:23	00:00:25	because of this
00:00:23	00:00:27	normal drop shippers like you and me
00:00:25	00:00:29	have a lot of trouble just grasping the
00:00:27	00:00:31	idea of branding and actually branding
00:00:29	00:00:32	your shopify store but
00:00:31	00:00:34	personally i can definitely let you know
00:00:32	00:00:36	that branding is literally one of the
00:00:34	00:00:37	best things you can do with your shopify
00:00:36	00:00:38	store
00:00:37	00:00:40	if you're looking to not dropship just
00:00:38	00:00:42	for a few months but rather for years
00:00:40	00:00:43	and years to come but in this video i'm
00:00:42	00:00:44	going to be toking about exactly how
00:00:43	00:00:46	branding
00:00:44	00:00:48	can literally 10x your sales and also
00:00:46	00:00:48	give you some guidelines on actually how
00:00:48	00:00:50	to go about
00:00:48	00:00:52	branding in the first place because this
00:00:50	00:00:54	again is one of the most
00:00:52	00:00:56	misunderstood concepts out there
00:00:54	00:00:57	regarding drop shipping and by the end
00:00:56	00:00:59	of this video you'll know that the
00:00:57	00:00:59	branding is really not that difficult
00:00:59	00:01:01	but
00:00:59	00:01:02	without wasting any more time let's just
00:01:01	00:01:04	jump right into it so the first thing
00:01:02	00:01:04	you'll have to do actually in order to
00:01:04	00:01:07	find
00:01:04	00:01:09	any type of success with branding is to
00:01:07	00:01:10	just destroy that like button down below
00:01:09	00:01:12	it'll take just two quick seconds okay
00:01:10	00:01:14	hopefully i've done that but before
00:01:12	00:01:15	we can go and tok about exactly how to
00:01:14	00:01:17	brand and all sorts of stuff related to
00:01:15	00:01:19	that it's important to know
00:01:17	00:01:20	how does branding even work in the first
00:01:19	00:01:22	place and there are
00:01:20	00:01:24	a lot of different things related to
00:01:22	00:01:26	branding which a person must get right
00:01:24	00:01:27	first before they can call their drop
00:01:26	00:01:29	shipping store a real brand
00:01:27	00:01:31	and do all sorts of things that real
00:01:29	00:01:32	brands do the first thing you'll have to
00:01:31	00:01:35	get right with your shopify drop
00:01:32	00:01:37	shipping store is the brand identity
00:01:35	00:01:38	now exactly what does brand identity
00:01:37	00:01:40	even mean
00:01:38	00:01:42	with brand identity you're basically
00:01:40	00:01:44	identifying yourself as a real human
00:01:42	00:01:47	being with all sorts of different
00:01:44	00:01:48	emotions and features and qualities that
00:01:47	00:01:49	is exactly what i mean by a brand
00:01:48	00:01:52	identity basically
00:01:49	00:01:53	your shopify store will have a identity
00:01:52	00:01:55	of its own
00:01:53	00:01:57	and people will recognize your shopify
00:01:55	00:01:59	store via that identity not as just some
00:01:57	00:02:00	drop shipping store that they buy from
00:01:59	00:02:01	once and never
00:02:00	00:02:03	think about again when it comes to
00:02:01	00:02:04	establishing a real brand identity
00:02:03	00:02:06	there are several things you will need
00:02:04	00:02:08	to get right as well the first thing is
00:02:06	00:02:10	the colors of your shopify store
00:02:08	00:02:12	this is literally one of the easiest
00:02:10	00:02:14	things you can do just pick one color
00:02:12	00:02:15	scheme and work with that throughout
00:02:14	00:02:17	your shopify store that means
00:02:15	00:02:18	if you plan to use a lot of blue in your
00:02:17	00:02:20	shopify source logo
00:02:18	00:02:22	make sure your buttons are blue make
00:02:20	00:02:24	sure all the important things on your
00:02:22	00:02:26	home page on your product pages
00:02:24	00:02:28	collection page etc all of them are blue
00:02:26	00:02:29	now this does not mean that just go
00:02:28	00:02:31	crazy and make the background blue and
00:02:29	00:02:32	everything literally on the website blue
00:02:31	00:02:34	as well including the text
00:02:32	00:02:36	what that means however is that you make
00:02:34	00:02:37	sure to use blue as much
00:02:36	00:02:39	as you can even in the emails that you
00:02:37	00:02:41	send out and also the specific colors
00:02:39	00:02:42	you use all the way to the checkout page
00:02:41	00:02:43	itself
00:02:42	00:02:45	just establishing one color when it
00:02:43	00:02:47	comes to your brand identity
00:02:45	00:02:48	will help significantly with your
00:02:47	00:02:49	shopify store into turning it into a
00:02:48	00:02:50	real brand
00:02:49	00:02:52	and this is one of the ways that you can
00:02:50	00:02:53	10x your sales as well the next thing is
00:02:52	00:02:55	using
00:02:53	00:02:57	certain words which are related to your
00:02:55	00:02:59	specific niche in the case that you use
00:02:57	00:02:59	a general story use very very general
00:02:59	00:03:01	words
00:02:59	00:03:03	but stik to them use the same kind of
00:03:01	00:03:05	emotions that those words give out
00:03:03	00:03:07	throughout all of your websites so that
00:03:05	00:03:07	does not mean that on your contact us
00:03:07	00:03:09	page
00:03:07	00:03:10	you want to be playful and then on your
00:03:09	00:03:12	about us page you want to be all serious
00:03:10	00:03:14	and sad if you plan to use certain
00:03:12	00:03:15	words on your contact us page which make
00:03:14	00:03:17	people happy
00:03:15	00:03:19	be sure to follow similar words on the
00:03:17	00:03:20	about us page on the product page on the
00:03:19	00:03:22	home page
00:03:20	00:03:24	so people still continue feeling happy
00:03:22	00:03:26	and they don't get all sorts of mixed
00:03:24	00:03:27	emotions from going on page after page
00:03:26	00:03:29	on your shopify store because
00:03:27	00:03:32	this will ruin your overall brand
00:03:29	00:03:33	identity so stik to one brand identity
00:03:32	00:03:34	all the way throughout when it comes to
00:03:33	00:03:36	the words and emotions but that brings
00:03:34	00:03:37	me to my last point
00:03:36	00:03:39	with a brand identity and that is
00:03:37	00:03:41	establishing a story and stiking to
00:03:39	00:03:43	that story for instance in your about us
00:03:41	00:03:45	page if you go ahead and say something
00:03:43	00:03:47	like a portion of the sales goes
00:03:45	00:03:48	to charity for hungry kids you don't
00:03:47	00:03:50	want to go on your product page and then
00:03:48	00:03:51	say something else like a portion of the
00:03:50	00:03:53	sales go to
00:03:51	00:03:54	some other cause or some other event
00:03:53	00:03:56	because that is just
00:03:54	00:03:57	creating a different kind of story on
00:03:56	00:03:59	each consecutive page
00:03:57	00:04:00	if your story doesn't flow well
00:03:59	00:04:02	throughout when it comes to specifically
00:04:00	00:04:03	what your story is about
00:04:02	00:04:06	and what it does it's going to be really
00:04:03	00:04:07	hard to establish a real brand or create
00:04:06	00:04:09	a brand identity so you want to get all
00:04:07	00:04:11	four of these specific
00:04:09	00:04:12	things right in order to really
00:04:11	00:04:14	establish a real brand identity before
00:04:12	00:04:15	you move on to the next thing and that
00:04:14	00:04:17	next thing is
00:04:15	00:04:19	creating a brand present you can't
00:04:17	00:04:21	really create a good brand presence
00:04:19	00:04:23	without having the right brand identity
00:04:21	00:04:24	so when it comes to creating a brand
00:04:23	00:04:26	presence meaning posting on multiple
00:04:24	00:04:27	social media channels
00:04:26	00:04:30	that means being active on pinterest
00:04:27	00:04:32	instagram facebook twitter etc
00:04:30	00:04:33	because within those posts you want to
00:04:32	00:04:35	be using the same kinds of colors you
00:04:33	00:04:38	want to be using the same words emotions
00:04:35	00:04:40	and establishing a similar story as well
00:04:38	00:04:41	because that is going to help you
00:04:40	00:04:43	when it comes to the brand identity and
00:04:41	00:04:45	also help you further create a bigger
00:04:43	00:04:46	brand and 10x your sales
00:04:45	00:04:48	because if they can feel a little bit
00:04:46	00:04:49	familiar when they go on your social
00:04:48	00:04:51	media channels and then they feel a
00:04:49	00:04:53	little bit more familiar when they go
00:04:51	00:04:55	on the actual website it's going to lead
00:04:53	00:04:57	to more purchases because people just
00:04:55	00:04:59	psychologically end up trusting you but
00:04:57	00:05:00	in addition having a good brand presence
00:04:59	00:05:02	will help you grow organically get you
00:05:00	00:05:04	those word of mouth
00:05:02	00:05:06	sales and make sure that you don't have
00:05:04	00:05:07	to spend too much money in order to get
00:05:06	00:05:10	those sales in the first place but
00:05:07	00:05:11	all of this will kind of depend on what
00:05:10	00:05:13	kind of quality you have
00:05:11	00:05:14	specifically for your brand if we
00:05:13	00:05:15	compare two different car brands for
00:05:14	00:05:17	example
00:05:15	00:05:18	a lambo compared to a toyota of course a
00:05:17	00:05:20	lambo has much more
00:05:18	00:05:22	quality of course when somebody thinks
00:05:20	00:05:24	of a lambo they think of just a better
00:05:22	00:05:25	deal in general compared to what they
00:05:24	00:05:26	really want based on what they really
00:05:25	00:05:28	want so
00:05:26	00:05:30	this is all due to the brand quality
00:05:28	00:05:32	that a lambo has
00:05:30	00:05:34	compared to a toyota because when it
00:05:32	00:05:34	comes to specifically selling the brand
00:05:34	00:05:36	quality
00:05:34	00:05:38	you want to make sure that you're using
00:05:36	00:05:40	the right products and your products
00:05:38	00:05:41	send off good feelings to the customer
00:05:40	00:05:43	meaning those feelings which
00:05:41	00:05:45	would make them want to pay those
00:05:43	00:05:45	premium prices because if your brand
00:05:45	00:05:47	quality
00:05:45	00:05:49	is not very high it's going to be a very
00:05:47	00:05:50	difficult for you charge any types of
00:05:49	00:05:52	premium prices and when it comes to
00:05:50	00:05:53	brands i normally recommend that you
00:05:52	00:05:56	focus on getting those good
00:05:53	00:05:57	images and making sure that your product
00:05:56	00:05:59	descriptions are on point
00:05:57	00:06:00	so you can charge those premium prices
00:05:59	00:06:02	because building a real brand
00:06:00	00:06:03	does take a lot more money compared to
00:06:02	00:06:05	just running a drop shipping but you
00:06:03	00:06:07	don't just want to get all fancy with
00:06:05	00:06:09	your descriptions and your images
00:06:07	00:06:11	just to get customers one time because
00:06:09	00:06:12	the real benefit of having a brand
00:06:11	00:06:14	is that you get long-term repeat
00:06:12	00:06:15	customers so you're not spending
00:06:14	00:06:17	as much money but you're getting more
00:06:15	00:06:19	money in return simply because old
00:06:17	00:06:20	customers are coming back over and over
00:06:19	00:06:21	again because
00:06:20	00:06:23	they love the quality of your entire
00:06:21	00:06:25	brand and this all needs to be combined
00:06:23	00:06:26	with the type of experience you provide
00:06:25	00:06:27	of course
00:06:26	00:06:29	as we all know not every single drop
00:06:27	00:06:30	shipper out there is providing the best
00:06:29	00:06:31	experience
00:06:30	00:06:33	a lot of these drop shippers don't even
00:06:31	00:06:34	care about their customer when it comes
00:06:33	00:06:35	to a brand you absolutely have to make
00:06:34	00:06:36	sure
00:06:35	00:06:38	that the experience you're providing is
00:06:36	00:06:38	much much different than a regular
00:06:38	00:06:40	person
00:06:38	00:06:42	running an e-commerce store because this
00:06:40	00:06:44	experience combined with the premium
00:06:42	00:06:46	prices and the premium quality
00:06:44	00:06:48	will lead to more long-term repeat
00:06:46	00:06:48	customers and this will help you in
00:06:48	00:06:51	addition
00:06:48	00:06:52	taxing your sales over a period of time
00:06:51	00:06:54	but the main reason why we do all these
00:06:52	00:06:56	things is so that we can build something
00:06:54	00:06:57	that is much more long term now
00:06:56	00:06:59	this does not mean that a drop shipping
00:06:57	00:07:00	store is not long term
00:06:59	00:07:02	of course a drop shipping store is also
00:07:00	00:07:05	long term based on how you run it
00:07:02	00:07:06	but in reality a brand is the way to go
00:07:05	00:07:07	if you want to really create a name
00:07:06	00:07:09	around your store and
00:07:07	00:07:11	have people coming over and over again
00:07:09	00:07:13	while charging premium prices because
00:07:11	00:07:14	with a brand you can expect just a
00:07:13	00:07:16	little bit more consistency
00:07:14	00:07:18	because you're not just getting sales
00:07:16	00:07:19	from one advertising platform or you're
00:07:18	00:07:21	not just getting a customer one time you
00:07:19	00:07:22	would most likely be advertising your
00:07:21	00:07:24	brand on multiple channels you'll most
00:07:22	00:07:25	likely be getting multiple
00:07:24	00:07:27	repeat customers buying from you just
00:07:25	00:07:28	because of the kind of reputation you
00:07:27	00:07:30	have built
00:07:28	00:07:31	for the store and this repetition will
00:07:30	00:07:34	be mostly built through word of mouth
00:07:31	00:07:36	sales which are more common with real
00:07:34	00:07:36	brands than drop shipping stores because
00:07:36	00:07:38	again
00:07:36	00:07:39	if you do all these things right if you
00:07:38	00:07:40	create a brand identity if you have a
00:07:39	00:07:42	good brand presence
00:07:40	00:07:44	with good quality people are obviously
00:07:42	00:07:45	going to want to come back to buy
00:07:44	00:07:47	more and more from you but now that
00:07:45	00:07:48	we've kind of covered the basics and
00:07:47	00:07:49	essentials of
00:07:48	00:07:51	understanding how branding really works
00:07:49	00:07:52	let's start off by toking about exactly
00:07:51	00:07:54	what you can do
00:07:52	00:07:55	to brand and these are some easy steps
00:07:54	00:07:57	which you can start with again
00:07:55	00:07:58	branding is really not that complicated
00:07:57	00:08:00	as a lot of people make it seem
00:07:58	00:08:02	the first step to branding is actually
00:08:00	00:08:03	just simply create
00:08:02	00:08:05	a story around your store it could be
00:08:03	00:08:06	literally any story that you want just
00:08:05	00:08:08	make sure it's a story
00:08:06	00:08:10	and not just a paragraph of text toking
00:08:08	00:08:11	about how you offer sales and discounts
00:08:10	00:08:12	because
00:08:11	00:08:14	people really don't care about the sales
00:08:12	00:08:16	and discounts they care more if they can
00:08:14	00:08:17	connect with you on an emotional level
00:08:16	00:08:19	so if you don't do any of these other
00:08:17	00:08:21	things make sure to just create a story
00:08:19	00:08:23	not just for the about us page
00:08:21	00:08:24	but for every other page out there make
00:08:23	00:08:26	sure to follow through with that story
00:08:24	00:08:28	and make your whole shopify store itself
00:08:26	00:08:29	seem like a real story so you can
00:08:28	00:08:31	combine all these things we've already
00:08:29	00:08:31	been toking about to kind of develop a
00:08:31	00:08:34	story
00:08:31	00:08:35	it could include all sorts of colors
00:08:34	00:08:36	words emotions
00:08:35	00:08:38	etc and you want to make sure that
00:08:36	00:08:40	you're using these consistently
00:08:38	00:08:41	throughout all of the pages what this is
00:08:40	00:08:43	really going to lead to is that it's
00:08:41	00:08:45	going to lead to a unity with your
00:08:43	00:08:47	shopify store's theme when there's unity
00:08:45	00:08:48	overall that means unity with colors
00:08:47	00:08:51	unity with emotions and
00:08:48	00:08:52	words people again feel familiar with
00:08:51	00:08:54	every page that they go on
00:08:52	00:08:55	on your shopify store and
00:08:54	00:08:57	psychologically they're much more likely
00:08:55	00:08:59	to convert on your shopify store
00:08:57	00:09:00	that's why a lot of these brands have
00:08:59	00:09:02	much higher conversion rates than a
00:09:00	00:09:03	normal general store out there but once
00:09:02	00:09:04	you've kind of identified these two
00:09:03	00:09:06	specific things
00:09:04	00:09:08	just start testing products and just
00:09:06	00:09:09	make sure to find what is exactly
00:09:08	00:09:10	selling for you
00:09:09	00:09:12	a lot of people think that branding
00:09:10	00:09:14	means just buying in bulk right away
00:09:12	00:09:15	even if you don't know what is really
00:09:14	00:09:16	going to sell or not
00:09:15	00:09:19	and that is far from the truth you can
00:09:16	00:09:21	still dropship until you find those
00:09:19	00:09:22	winning products but as soon as you find
00:09:21	00:09:24	a winning product you want to
00:09:22	00:09:26	immediately start buying in bulk and
00:09:24	00:09:27	making sure that you can fulfill those
00:09:26	00:09:28	orders fast
00:09:27	00:09:30	then you can go further into steps such
00:09:28	00:09:32	as doing custom packaging
00:09:30	00:09:34	you can put logos on the product itself
00:09:32	00:09:35	and you can also do white labeling or
00:09:34	00:09:37	private labeling
00:09:35	00:09:38	depending on where you want to go but
00:09:37	00:09:40	definitely once you start doing the
00:09:38	00:09:41	custom packaging and private labeling
00:09:40	00:09:42	sorts of things
00:09:41	00:09:44	that's when you can really start doing
00:09:42	00:09:45	the long-term things related to the
00:09:44	00:09:46	shopify store meaning
00:09:45	00:09:49	multiple different platforms and also
00:09:46	00:09:50	charging premium prices for that product
00:09:49	00:09:52	just because of all of the other things
00:09:50	00:09:54	which are also doing
00:09:52	00:09:56	for the customer but this is exactly how
00:09:54	00:09:58	you can 10x your sales with branding
00:09:56	00:10:00	if you found any type of value in this
00:09:58	00:10:01	video smash that like button and smash
00:10:00	00:10:03	that subscribe button and i'll see you
00:10:01	00:10:03	guys next time