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how do cost-per-click (cpc) ads compete

Published on: February 20 2023 by pipiads

Startups often struggle with marketing and competing on cost per click (CPC) when running online ads due to limited budgets. Expensive keywords can lead to high CPCs and quickly deplete marketing budgets. However, there are alternative strategies that startups can use to compete effectively on CPC.

Competing on CPC:

- Identify alternative keywords: Look for less competitive but similar keywords that still have a decent search volume, such as business loans instead of small business loans.

- Volume and competitiveness: Aim for at least 500 searches per month, a CPC of around 5, and competitiveness of less than 50, as ranked by tools like SERP stat.

- Landing page optimization: Ensure that the landing page matches the ad and keywords to increase conversions.

Cautionary note on making claims:

- Avoid making broad claims about startups, such as guarantees of viral success or specific returns on investment.

- Be cautious about claims when seeking funding, as regulatory agencies like the SEC may take action against unsubstantiated claims.

- Focus on building a startup for the long-term and attracting investors based on the merits of the business, not overpromising on unrealistic claims.

Competing on CPC requires startups to think creatively about keywords and landing page optimization, while also being cautious about making unsubstantiated claims. By focusing on the long-term and building a solid business, startups can attract investors and succeed in the marketplace.

How To Lower CPC on Facebook Ads 2022

In this video, I'll be sharing five strategies to lower your cost per click when running Facebook ads. These same strategies can be applied to other online advertising platforms such as Google Ads, YouTube Ads, Snapchat Ads, and TikTok Ads. Before we can dive into the ways to lower your cost per click, it's essential to understand how it's calculated. Your cost per click is determined by the difference between the CPM (cost per 1000 impressions) and the number of people that click on your ad.

Here are the five ways to lower your cost per click:

1. Decrease your CPM: You can do this by selecting a different audience or changing your conversion event.

2. Improve your ad creative: This can be achieved by creating more engaging images or videos that capture the attention of your target audience.

3. Improve your ad copy: Your ad copy should be compelling and persuasive enough to make people want to click on your ad.

4. Improve your targeting: Target the right audience that is most likely to convert.

5. Increase the click-through rate: This can be done by improving your ad creative, ad copy, and targeting.

However, lowering your cost per click does not necessarily mean your Facebook ads will be more effective. You must also focus on increasing your conversion rates after someone clicks on your ad.

Here are two ways to increase the overall effectiveness and profitability of your Facebook ads campaign:

1. Optimize your landing page: Your landing page should be optimized to convert visitors into customers.

2. Implement retargeting ads: Retargeting ads can be used to show ads to people who have already interacted with your website, increasing the chances of conversion.

In conclusion, lowering your cost per click can be achieved by decreasing your CPM, improving your ad creative and copy, targeting the right audience, and increasing the click-through rate. However, you must also focus on increasing your conversion rates and profitability by optimizing your landing page and implementing retargeting ads.

What is CPC? Advertising and Marketing CPC Explained for Beginners

Hey everyone, welcome to the Surfside PPC YouTube channel! In today's video, we're going to be talking about CPC and answering the question, what is CPC? This is part of our marketing term series, where we try to go over different marketing terms that can be helpful for people who are just entering digital marketing or who are looking to expand their knowledge for their current role.

- What is CPC and why is it important?

- Explanation of the term and how it relates to advertising costs

- Importance of understanding CPC for digital marketing

What is CPC?

- Definition of cost per click (CPC)

- Average cost per ad click for advertisers

- Formula for calculating CPC

- Example of calculating CPC for a campaign

Is Your CPC Too High?

- Impact of CPC on overall performance

- Example of campaign costs, conversion rate, and average order value

- Importance of return on ad spend (ROAS) in determining if CPC is too high

- Example of when CPC would be too high

Average CPC:

- Variations in average CPC by industry and ad network

- Average CPC for Google Ads search and display, Facebook Ads

- Examples of industries with high CPCs

- Explanation of search network vs. display network

- Recap of what CPC is and how it's calculated

- Importance of understanding average CPC and industry variations

- Reminder to subscribe to the Surfside PPC YouTube channel and leave any questions in the comments section.

Google Ads | Payless than $0.01 Cost-Per-Click (CPC) for Guaranteed Conversion Bidding & MORE [2021]

Hey everyone, in this quick video, I'm going to show you how I'm paying one cent or less on my Google Ads campaigns. I'll give you a little sample, but I don't like to give away everything at once because sometimes free tips and tricks don't work for everyone.

Impressions vs. Clicks:

Impressions mean that people are seeing your ad, but they're not clicking on it. Clicks are when people are actually clicking on your ad. My campaigns are getting a lot of impressions, but I'm paying less than one cent per click, which is awesome.


Google may tell you to put more money into your budget, but don't listen to them. They want you to spend more, but you don't have to. I started with one dollar, but you can start with as little as two bucks.

Campaign Tweaks:

Sometimes campaigns have glitches, and you need to fix them. If a campaign isn't getting clicks, you can create a new one by copying and pasting the old one.

Getting a Coupon:

You can get a 150 dollar Google Ads coupon by searching for it on Google and signing up with a new account.

Creating a Campaign:

When creating a campaign, target a specific niche and location. For example, I target the US for CPA marketing. Make sure to differentiate between impressions and clicks.

Google Ads can be a powerful tool for advertising, but it requires some tweaking and patience to get it right. Don't be afraid to try new things and test different campaigns. With some effort and persistence, you can create a successful Google Ads campaign that drives traffic and conversions.

Cost Per Click (CPC) is Dead. Here's The Money Move!

In the world of Google Ads, the term CPC (cost per click) is often thrown around, but is it really as important as it used to be? In this article, we will explore why CPC may no longer be relevant and what advertisers should focus on instead.

Why CPC is no longer relevant:

- The focus should be on a valuable conversion event

- Driving cost per conversion down is more important than worrying about CPC

- Smart bidding can help find the most valuable conversions at the lowest cost

- Small town targeting may not be worth it, instead focus on a valuable conversion event

- Smart bidding requires a large enough sample size to be effective

- Target CPA can be used to determine the cost per conversion that is most profitable

While CPC may have been important in the past, advertisers should shift their focus to a valuable conversion event and driving down the cost per conversion. Smart bidding and target CPA can help achieve this goal, making CPC an obsolete metric in the world of Google Ads.

How to Get Cheap Clicks in Google Ads for Your Business

Every year, the cost of advertising online increases. As small business owners, our primary objective is to run a profitable advertising account and make more money than we spend. However, sometimes we need to drive cheap clicks. In this video, we will discuss how to use different bid strategies and targeting settings to help you get the most clicks possible for your target audience within your given budget. If you want to drive clicks that are completely free, we have a free gift for you. It's our seven-day online marketing jumpstart PDF. You can get it at scottradgate.com/jumpstart.

Reasons to Drive Cheap Clicks:

Cheap clicks are not the end goal of a successful advertising account. The end goal is typically to drive as much profit as possible for your given budget. However, there are a few reasons why you might want to drive cheap clicks to your Google Ads account:

- You just made some design tweaks or changes to some calls to action and you want to drive as much traffic as possible in a short period of time to see how those design changes and calls to action perform.

- You are in a season where you really want to drive awareness and improve your branding in a particular area.

- You are exploring expanding your target audience, so you want to broaden your horizon to see if there are other customers out there compared to what you've been targeting in the past.

Strategies for Driving Cheap Clicks:

1. Search Campaigns:

- Set up maximize clicks as the bid strategy.

- Target broad match keywords.

- Use location targeting to make sure you're targeting the service area or the area that you sell products in.

2. Dynamic Search Ad Campaigns:

- Google uses your website content to target ads that can help fill in the gap for your keyword-based campaigns.

- Use location targeting to make sure you're targeting the service area or the area that you sell products in.

3. Display Campaigns:

- Use the maximize clicks bid strategy.

- Turn on optimized targeting to allow Google to expand beyond your targeting settings within reason.

- Use location targeting to make sure you're targeting the service area or the area that you sell products in.

4. AD Scheduling:

- Schedule your ads to run during peak hours when your target audience is most likely to be online.

- Use location targeting to make sure you're targeting the service area or the area that you sell products in.

By using these strategies, you can decrease your cost per click and get inexpensive clicks from your target audience inside of Google Ads. Make sure to use location targeting to make sure you're targeting the service area or the area that you sell products in. After completing the steps outlined in this document, not only will your website have a solid foundation to generate more revenue or more leads, but you'll have a lot more confidence that you can manage your own online marketing campaigns without hiring an agency.

What do you do when competitors raise their cost per click bids?

Hey everyone, welcome back to Rosslyn PBC. Today, I want to discuss a situation that I'm currently dealing with in Google Ads. As a host of the paid search podcast, I receive questions from listeners about Google Ads. One of the most common questions we get is about automated bidding strategies. However, the situation that I'm facing is that my cost per click is going up, my top impression share is going down, and my position in the preview tool is falling. It seems like other advertisers are bidding more than is reasonable for this industry and topic in this metro area.

So, what's going on? My theory is that people are using automated bidding strategies without fully understanding how they work. The system encourages the use of automated bids, and many advertisers are blindly following the recommendations, causing them to bid more aggressively than they intend to.

To give you an analogy, it's like going to a wine tasting party, and someone shows up with weed. It's a little weird, but you go along with it because of social pressure. However, when two people start doing cocaine, it becomes crazy, and you just want to leave. That's how I feel right now, like everyone at the party is doing meth, and I need to get out of there.

But what can we do? One option is to let gravity play its role. Eventually, people will realize that they're bidding too high, and the bidding will come down. Another option is to raise prices as an industry to account for the increased cost of marketing. However, in the short term, I'm going to lower my bids and see how much volume I can get away with.

In conclusion, as much as I wish I had all the answers, I don't. I have questions every day, and sometimes, those questions don't get answered as quickly as I want them to. But by lowering my bids and letting things play out, I hope to come up with a solution. Thanks for watching, and if you have any questions, put them in the comments below.

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