How Dropshipping Is Changing in 2019 (What You Should Expect)
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
How Dropshipping Is Changing in 2019 (What You Should Expect)
Table of Contents About How Dropshipping Is Changing in 2019 (What You Should Expect)
How Dropshipping Is Changing in 2019 (What You Should Expect)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yeah what's going on Empire Builder so |
| 00:00:01 | 00:00:06 | today we're going to be toking about |
| 00:00:03 | 00:00:08 | the three key things the three key |
| 00:00:06 | 00:00:10 | marketing strategies that you need to be |
| 00:00:08 | 00:00:17 | focusing on in 2019 if you want your |
| 00:00:10 | 00:00:18 | drop shipping business to survive what's |
| 00:00:17 | 00:00:21 | going on Empire builders so today's |
| 00:00:18 | 00:00:23 | video is all about the three key things |
| 00:00:21 | 00:00:24 | that you need to be focusing on in 2019 |
| 00:00:23 | 00:00:26 | to make sure your drop shipping business |
| 00:00:24 | 00:00:27 | can actually survive and this is |
| 00:00:26 | 00:00:30 | actually something I learned from one of |
| 00:00:27 | 00:00:31 | my mentors Dan Kennedy okay Dan Kennedy |
| 00:00:30 | 00:00:33 | absolutely amazing marketer I highly |
| 00:00:31 | 00:00:35 | encourage you to start devouring his |
| 00:00:33 | 00:00:37 | information okay his books he has tons |
| 00:00:35 | 00:00:39 | of amazing books out there old-school |
| 00:00:37 | 00:00:41 | guy but he is absolutely |
| 00:00:39 | 00:00:42 | I mean his teachings are timeless guys |
| 00:00:41 | 00:00:46 | so I highly encourage you guys to check |
| 00:00:42 | 00:00:48 | it out so as far as e-commerce and drop |
| 00:00:46 | 00:00:49 | shipping our concern guys I feel like a |
| 00:00:48 | 00:00:50 | lot of people and you might agree with |
| 00:00:49 | 00:00:52 | me or disagree with me I would love to |
| 00:00:50 | 00:00:54 | hear your thoughts in the comments below |
| 00:00:52 | 00:00:56 | he's like a lot of people are they don't |
| 00:00:54 | 00:00:57 | understand marketing right a lot of |
| 00:00:56 | 00:00:59 | people that drop shooting space they |
| 00:00:57 | 00:01:01 | don't understand how a marketing process |
| 00:00:59 | 00:01:03 | actually works to actually get you paid |
| 00:01:01 | 00:01:04 | in your business and a lot of people I |
| 00:01:03 | 00:01:06 | know a lot of you might just skip this |
| 00:01:04 | 00:01:07 | video by Kay this is morning but guys |
| 00:01:06 | 00:01:09 | this is the stuff what we're gonna be |
| 00:01:07 | 00:01:10 | covering in this video is is the stuff |
| 00:01:09 | 00:01:13 | that's actually gonna set you apart from |
| 00:01:10 | 00:01:15 | your competition it's gonna be what what |
| 00:01:13 | 00:01:17 | drives your business right it's gonna be |
| 00:01:15 | 00:01:20 | what's gonna have you having customers |
| 00:01:17 | 00:01:21 | for life right now the way a marketing |
| 00:01:20 | 00:01:22 | process kind of works and it's these are |
| 00:01:21 | 00:01:24 | the three key things we run dive into |
| 00:01:22 | 00:01:27 | each of these a little bit more during |
| 00:01:24 | 00:01:28 | this whole video is collecting leads for |
| 00:01:27 | 00:01:29 | your business right who are the leads |
| 00:01:28 | 00:01:31 | all right |
| 00:01:29 | 00:01:33 | leads are people that may opt it in they |
| 00:01:31 | 00:01:34 | didn't buy maybe they took some free |
| 00:01:33 | 00:01:36 | bait from your from your business or |
| 00:01:34 | 00:01:38 | whatever maybe they're actually a buyer |
| 00:01:36 | 00:01:40 | right there leads right then only after |
| 00:01:38 | 00:01:41 | leads is conversion how do we take those |
| 00:01:40 | 00:01:45 | leads and turn them into paying |
| 00:01:41 | 00:01:47 | customers and thirdly is retention right |
| 00:01:45 | 00:01:49 | how do we retain those customers how do |
| 00:01:47 | 00:01:50 | we continue to sell them additional |
| 00:01:49 | 00:01:52 | products and services right how do we |
| 00:01:50 | 00:01:54 | keep getting as much money and revenue |
| 00:01:52 | 00:01:55 | from our customers guys and what you |
| 00:01:54 | 00:01:58 | have to understand is your current |
| 00:01:55 | 00:02:00 | customers they're ten times easier to |
| 00:01:58 | 00:02:01 | sell to again then trying and getting |
| 00:02:00 | 00:02:04 | somebody off of a cold traffic or |
| 00:02:01 | 00:02:06 | anything like that so the first thing |
| 00:02:04 | 00:02:10 | you need to start focusing on is leads |
| 00:02:06 | 00:02:13 | right lead gen right lead gen guys |
| 00:02:10 | 00:02:15 | unfortunately right of course |
| 00:02:13 | 00:02:16 | the days of just you know putting |
| 00:02:15 | 00:02:18 | something on a shop buy store and just |
| 00:02:16 | 00:02:19 | driving traffic to it |
| 00:02:18 | 00:02:21 | those have been dead I mean I've been |
| 00:02:19 | 00:02:25 | saying this bit that has been dead for |
| 00:02:21 | 00:02:26 | like two years now like it doesn't work |
| 00:02:25 | 00:02:28 | right because you're not collecting |
| 00:02:26 | 00:02:29 | leads right you have to be focusing on |
| 00:02:28 | 00:02:31 | using a sales funnel because at least |
| 00:02:29 | 00:02:32 | with a sales funnel right you're |
| 00:02:31 | 00:02:35 | collecting leads through your opt-in |
| 00:02:32 | 00:02:38 | pages right your two-step order form |
| 00:02:35 | 00:02:39 | right these are ways that you're going |
| 00:02:38 | 00:02:42 | to be collecting leads for your business |
| 00:02:39 | 00:02:45 | the second somebody comes in contact |
| 00:02:42 | 00:02:46 | with your business especially cold |
| 00:02:45 | 00:02:48 | traffic who has never heard from you |
| 00:02:46 | 00:02:50 | they don't trust you they don't like you |
| 00:02:48 | 00:02:51 | they have no idea who you are so why |
| 00:02:50 | 00:02:54 | should they pull out that credit card |
| 00:02:51 | 00:02:55 | and buy from you right this is important |
| 00:02:54 | 00:02:57 | because we need to nurture these leads |
| 00:02:55 | 00:02:59 | guys we have to nurture the leads that |
| 00:02:57 | 00:03:01 | didn't just come in and buy from us |
| 00:02:59 | 00:03:03 | right away that's so critikal to |
| 00:03:01 | 00:03:05 | understand stop focusing just on that |
| 00:03:03 | 00:03:07 | front end sale right out of the gate |
| 00:03:05 | 00:03:09 | instead focus on collecting leads right |
| 00:03:07 | 00:03:11 | it's gonna be great when some people do |
| 00:03:09 | 00:03:12 | buy from you right away that's fantastik |
| 00:03:11 | 00:03:15 | I love those impulse buyers but you |
| 00:03:12 | 00:03:18 | can't build a business on completely |
| 00:03:15 | 00:03:20 | impulse purchases right so with Lee Jen |
| 00:03:18 | 00:03:21 | and again if you're brand new to funnels |
| 00:03:20 | 00:03:23 | this up go check out that house won a |
| 00:03:21 | 00:03:24 | masterclass down in the description this |
| 00:03:23 | 00:03:27 | video where I kind of show you this |
| 00:03:24 | 00:03:29 | whole process more in-depth but they're |
| 00:03:27 | 00:03:30 | these funnels guys that I give you these |
| 00:03:29 | 00:03:32 | templates for and all this stuff right |
| 00:03:30 | 00:03:35 | there these are literally strategically |
| 00:03:32 | 00:03:37 | designed funnel templates for your |
| 00:03:35 | 00:03:39 | e-commerce business to collect these |
| 00:03:37 | 00:03:40 | leads for you right out of the gate the |
| 00:03:39 | 00:03:42 | moment somebody lands on your store |
| 00:03:40 | 00:03:44 | right instead of it letting things go to |
| 00:03:42 | 00:03:46 | chance guys I hate letting things go to |
| 00:03:44 | 00:03:48 | chance I want to know what my customers |
| 00:03:46 | 00:03:49 | are doing what they're thinking where |
| 00:03:48 | 00:03:51 | they're looking on my pages and I don't |
| 00:03:49 | 00:03:53 | want them ever questioning what they |
| 00:03:51 | 00:03:55 | need to be doing right everything |
| 00:03:53 | 00:03:56 | everything is a yes or no question for |
| 00:03:55 | 00:03:58 | my customers our people are like |
| 00:03:56 | 00:04:01 | goldfish guys we have the attention span |
| 00:03:58 | 00:04:03 | of like three seconds okay so we have to |
| 00:04:01 | 00:04:04 | tell our customers what to do when to do |
| 00:04:03 | 00:04:06 | it and how to do it that's what the |
| 00:04:04 | 00:04:08 | funnel allows you to do and you collect |
| 00:04:06 | 00:04:10 | that lead right away from the two lead |
| 00:04:08 | 00:04:14 | gen from the two set order for and the |
| 00:04:10 | 00:04:16 | opt-in okay second is conversion right |
| 00:04:14 | 00:04:19 | conversion right how do we take these |
| 00:04:16 | 00:04:20 | leads that we're collecting how do we |
| 00:04:19 | 00:04:22 | take these leads that we're collecting |
| 00:04:20 | 00:04:24 | and turn it into money how do we |
| 00:04:22 | 00:04:26 | actually turn that into paying customers |
| 00:04:24 | 00:04:27 | for our business right now that come |
| 00:04:26 | 00:04:29 | version this is why I encourage you guys |
| 00:04:27 | 00:04:31 | to use these sales funnels because it's |
| 00:04:29 | 00:04:33 | like it's a no-brainer we can turn these |
| 00:04:31 | 00:04:35 | leads that we get immediately into |
| 00:04:33 | 00:04:37 | conversions on our you know our two-step |
| 00:04:35 | 00:04:38 | order form right our two-step order form |
| 00:04:37 | 00:04:39 | right to collect the lead on the first |
| 00:04:38 | 00:04:41 | step and then we take the purchase on |
| 00:04:39 | 00:04:42 | the second step so to set board phones |
| 00:04:41 | 00:04:45 | are great for it |
| 00:04:42 | 00:04:47 | alright our order pages right it's we're |
| 00:04:45 | 00:04:49 | just using a standard opt-in right they |
| 00:04:47 | 00:04:52 | just hit our order page after that right |
| 00:04:49 | 00:04:54 | this is like huge guys absolutely |
| 00:04:52 | 00:04:56 | critikal for you of donors don't |
| 00:04:54 | 00:04:57 | understand it's like I encourage you to |
| 00:04:56 | 00:04:59 | check out that test when I'm at sound |
| 00:04:57 | 00:05:01 | below because once you understand this |
| 00:04:59 | 00:05:02 | it's like this is like doing the |
| 00:05:01 | 00:05:04 | floodgates open up for your business |
| 00:05:02 | 00:05:06 | right collecting leads nurturing leads |
| 00:05:04 | 00:05:08 | eventually leading to conversion where |
| 00:05:06 | 00:05:09 | you're getting paid and we're not going |
| 00:05:08 | 00:05:11 | to go into all the details of how to |
| 00:05:09 | 00:05:12 | maximize revenue and your funnels but |
| 00:05:11 | 00:05:14 | note this that you're gonna make like |
| 00:05:12 | 00:05:16 | 10x the amount on your funnels because |
| 00:05:14 | 00:05:18 | the upsells because of continuity |
| 00:05:16 | 00:05:20 | because of down sells because of order |
| 00:05:18 | 00:05:22 | bumps on the quantity break discounts |
| 00:05:20 | 00:05:24 | all this stuff you're gonna make as much |
| 00:05:22 | 00:05:26 | money as you humanly possibly can inside |
| 00:05:24 | 00:05:29 | of your funnel right so how do we |
| 00:05:26 | 00:05:30 | actually nurture these leads well again |
| 00:05:29 | 00:05:32 | guys you're gonna have those people that |
| 00:05:30 | 00:05:34 | opt-in to your to sell order form or |
| 00:05:32 | 00:05:35 | your opt-in pages and they're gonna buy |
| 00:05:34 | 00:05:37 | from you immediately those are fantastik |
| 00:05:35 | 00:05:39 | but how do we nurture those that did it |
| 00:05:37 | 00:05:41 | well what guys it's like social media |
| 00:05:39 | 00:05:43 | write emails write email emailing your |
| 00:05:41 | 00:05:45 | list a couple times a week right you |
| 00:05:43 | 00:05:47 | should be emailing them helpful content |
| 00:05:45 | 00:05:49 | helpful information getting them to know |
| 00:05:47 | 00:05:51 | like and trust you it's critikal right |
| 00:05:49 | 00:05:53 | email them right a lot of people don't |
| 00:05:51 | 00:05:54 | email their list it's baffling every |
| 00:05:53 | 00:05:56 | time you don't email your list guys |
| 00:05:54 | 00:05:58 | you're not making money all right every |
| 00:05:56 | 00:06:00 | time you do email your list you're |
| 00:05:58 | 00:06:02 | making money okay you need to be |
| 00:06:00 | 00:06:03 | nurturing that list making offers and |
| 00:06:02 | 00:06:06 | sending them out to that email list okay |
| 00:06:03 | 00:06:08 | so abandoned cart email sequences as |
| 00:06:06 | 00:06:10 | well we're very well here so they if |
| 00:06:08 | 00:06:11 | they opted in but then buy right you can |
| 00:06:10 | 00:06:13 | do abandoned car emails your daily |
| 00:06:11 | 00:06:16 | Seinfeld your broadcast dailies and all |
| 00:06:13 | 00:06:18 | that good stuff right social media right |
| 00:06:16 | 00:06:19 | you want to push these people to your |
| 00:06:18 | 00:06:20 | social media account so they can see |
| 00:06:19 | 00:06:22 | like hey look there's influencers |
| 00:06:20 | 00:06:24 | there's customers using our product |
| 00:06:22 | 00:06:26 | these products and services and ready to |
| 00:06:24 | 00:06:28 | make that customer feel like you know |
| 00:06:26 | 00:06:30 | what this company obviously has |
| 00:06:28 | 00:06:31 | customers the people are using and |
| 00:06:30 | 00:06:34 | they're getting the result from that |
| 00:06:31 | 00:06:36 | product let me now maybe go back and buy |
| 00:06:34 | 00:06:37 | from them right there's gonna be a lot |
| 00:06:36 | 00:06:38 | of those skeptikal people guys right |
| 00:06:37 | 00:06:41 | again like I said |
| 00:06:38 | 00:06:43 | can't just rely on impulse buyers |
| 00:06:41 | 00:06:43 | anymore to grow a business it's not |
| 00:06:43 | 00:06:46 | scalable |
| 00:06:43 | 00:06:48 | it is not scalable and I'm giving you |
| 00:06:46 | 00:06:50 | what I'm trying to make it as easy and |
| 00:06:48 | 00:06:51 | scalable as possible for you so we can |
| 00:06:50 | 00:06:53 | get those impulse buyers right away but |
| 00:06:51 | 00:06:55 | we can't forget about the people that |
| 00:06:53 | 00:06:56 | didn't buy the first time and I love a |
| 00:06:55 | 00:06:57 | solution did you ever once unless have |
| 00:06:56 | 00:07:00 | you bought something from a Facebook ad |
| 00:06:57 | 00:07:01 | like probably never but you're expecting |
| 00:07:00 | 00:07:03 | your customer to and you can't do that |
| 00:07:01 | 00:07:05 | guys you can't think like that okay when |
| 00:07:03 | 00:07:07 | you think like that you're losing out |
| 00:07:05 | 00:07:09 | literally like 50% your sales of the |
| 00:07:07 | 00:07:11 | people that didn't just needed more |
| 00:07:09 | 00:07:12 | information about your company right |
| 00:07:11 | 00:07:14 | because they weren't comfortable enough |
| 00:07:12 | 00:07:15 | to pull out other their credit card |
| 00:07:14 | 00:07:18 | information right away and it's probably |
| 00:07:15 | 00:07:20 | actually higher than 50% and the third |
| 00:07:18 | 00:07:24 | thing that you need to start focusing on |
| 00:07:20 | 00:07:27 | is retention right retention now what is |
| 00:07:24 | 00:07:29 | retention while retention is the like |
| 00:07:27 | 00:07:32 | making sure that these conversions that |
| 00:07:29 | 00:07:33 | you do get right when you go and think |
| 00:07:32 | 00:07:35 | of this it's like literally a funnel |
| 00:07:33 | 00:07:37 | right lead turns into a conversion and |
| 00:07:35 | 00:07:39 | then how we do we retain this customer |
| 00:07:37 | 00:07:40 | for life how do we get this customer to |
| 00:07:39 | 00:07:43 | buy from us over and over and over again |
| 00:07:40 | 00:07:44 | now again I like keeping it simple my |
| 00:07:43 | 00:07:48 | favorite form of retention is |
| 00:07:44 | 00:07:50 | subscription right continuity right now |
| 00:07:48 | 00:07:51 | subscription if you don't know what it |
| 00:07:50 | 00:07:54 | is it's kind of like barkbox Dollar |
| 00:07:51 | 00:07:56 | Shave Club Beachbody I mean anything |
| 00:07:54 | 00:07:58 | where your customer pays you on a |
| 00:07:56 | 00:08:00 | monthly basis and you provide products |
| 00:07:58 | 00:08:01 | or services it could be information it |
| 00:08:00 | 00:08:03 | could be access to a Facebook group it |
| 00:08:01 | 00:08:05 | could be physical products in the mail |
| 00:08:03 | 00:08:06 | every month it depends on what your |
| 00:08:05 | 00:08:08 | niche is you have to understand your |
| 00:08:06 | 00:08:09 | niche right cuz if you don't understand |
| 00:08:08 | 00:08:10 | your niche you're not gonna you're not |
| 00:08:09 | 00:08:12 | gonna be able to provide them value on |
| 00:08:10 | 00:08:14 | that subscription okay this is exactly |
| 00:08:12 | 00:08:16 | why I always tell you guys you got to be |
| 00:08:14 | 00:08:18 | niche down you can't win generally you |
| 00:08:16 | 00:08:20 | can't win generally it's it's physically |
| 00:08:18 | 00:08:22 | impossible you got to start niche down |
| 00:08:20 | 00:08:25 | first then you start broadening your |
| 00:08:22 | 00:08:26 | appeal okay but the three key concepts |
| 00:08:25 | 00:08:28 | guys that I guys really want you to |
| 00:08:26 | 00:08:30 | focus on and take away from this video |
| 00:08:28 | 00:08:32 | is focus on the lead gen right focus on |
| 00:08:30 | 00:08:33 | lead gen collecting those leads for your |
| 00:08:32 | 00:08:35 | business right you're gonna have impulse |
| 00:08:33 | 00:08:38 | buyers in there which is fantastik right |
| 00:08:35 | 00:08:40 | focus on nurturing these leads right and |
| 00:08:38 | 00:08:42 | eventually bringing them into your |
| 00:08:40 | 00:08:43 | conversion right bring those people are |
| 00:08:42 | 00:08:44 | you're gonna have this impulse buyer |
| 00:08:43 | 00:08:46 | that give you those conversions right |
| 00:08:44 | 00:08:48 | away that's fantastik optimize your |
| 00:08:46 | 00:08:50 | funnel for maximum profits for yourself |
| 00:08:48 | 00:08:51 | yeah and check out that sales funnel |
| 00:08:50 | 00:08:54 | master class down below too |
| 00:08:51 | 00:08:55 | see that in action right you had their |
| 00:08:54 | 00:08:58 | conversions right now how do we retain |
| 00:08:55 | 00:09:00 | our conversions right and we do that via |
| 00:08:58 | 00:09:02 | subscription okay we charge our |
| 00:09:00 | 00:09:04 | customers 20 bucks a month 30 bucks a |
| 00:09:02 | 00:09:06 | month 40 50 whatever right the value has |
| 00:09:04 | 00:09:08 | to outweigh the cost they pay but this |
| 00:09:06 | 00:09:11 | is how you retain your customers for a |
| 00:09:08 | 00:09:13 | long amount of time and you continue to |
| 00:09:11 | 00:09:14 | get those free sales month after month |
| 00:09:13 | 00:09:16 | after month so guys if you found this |
| 00:09:14 | 00:09:18 | video helpful please drop me a like I |
| 00:09:16 | 00:09:19 | appreciate every single like if you have |
| 00:09:18 | 00:09:20 | any questions whatsoever drop me a |
| 00:09:19 | 00:09:22 | comment down below as well and if you're |
| 00:09:20 | 00:09:24 | brand new to the channel here make sure |
| 00:09:22 | 00:09:25 | you subscribe turn a notification about |
| 00:09:24 | 00:09:28 | on because we release new content here |
| 00:09:25 | 00:09:30 | just like this every single day so make |
| 00:09:28 | 00:09:32 | sure you turn that notification bell on |
| 00:09:30 | 00:09:33 | and as I mentioned throughout this video |
| 00:09:32 | 00:09:35 | make sure you check out that sales |
| 00:09:33 | 00:09:36 | funnel master class guys it'll be down |
| 00:09:35 | 00:09:38 | below in the description of this video |
| 00:09:36 | 00:09:40 | plus a bunch of free templates to get |
| 00:09:38 | 00:09:41 | you started in your e-commerce drop |
| 00:09:40 | 00:09:43 | shipping business or if you're currently |
| 00:09:41 | 00:09:45 | struggling with Shopify or Amazon FBA |
| 00:09:43 | 00:09:46 | again all those resources will be down |
| 00:09:45 | 00:09:48 | below in the description of this video |
| 00:09:46 | 00:09:48 | guys I want you have a fantastik rest of |
| 00:09:48 | 00:09:51 | your day |
| 00:09:48 | 00:10:02 | and remember your empire starts now |
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