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How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

Are you struggling to get a good return on your Facebook ads investment for your Shopify dropshipping business? If yes, then this article is for you. In this tutorial, I will share with you how I managed to achieve 4x ROAS (Return on Ad Spend) with my Facebook ads in 2021.


1. Finding the right product niche

2. Creating a winning ad copy and creative

3. Targeting the right audience

4. Optimizing your ad campaigns

5. Scaling up your ad campaigns

1. Finding the right product niche:

- Conduct thorough research on product trends and demand.

- Look for products that have low competition.

- Check for profitable product niches by using tools like Google Trends and AliExpress.

2. Creating a winning ad copy and creative:

- Use attention-grabbing headlines and descriptions.

- Use high-quality images and videos.

- Highlight the unique features and benefits of your product.

- Use social proof such as customer reviews and ratings.

3. Targeting the right audience:

- Use Facebook's audience insights to research your target audience.

- Use the data to create custom and lookalike audiences.

- Target people who have interacted with your website or social media pages.

4. Optimizing your ad campaigns:

- Use A/B testing to compare different ad copies, creatives, and audiences.

- Monitor your ad performance regularly and adjust your bids and budgets accordingly.

- Use retargeting ads to target people who have shown interest in your product.

5. Scaling up your ad campaigns:

- Increase your ad budget gradually.

- Expand your target audience by creating different ad sets.

- Use data-driven insights to optimize your ad campaigns for better performance.

By following these steps, I was able to achieve a 4x ROAS with my Facebook ads for my Shopify dropshipping business. Remember to keep testing and optimizing your ad campaigns for better results.

How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial

How to Achieve a 4X Return on Facebook Ads in 2021

In this article, we will be discussing how to achieve a 4X return on Facebook ads in 2021. We will be going over the specific product, ad sets, and ad types that helped us achieve these results.


- Sourced directly from eBay, drop shipped with US warehouse

- High ticket item

- Useful product within the specific niche it is sold in

- Good profit margins

Product Page:

- Over 30 reviews on store, imported from AliExpress and Amazon

- Search engine optimized descriptions and titles

- High-quality images, showcasing product in use

Ad Sets:

- Launched around 10 ad sets per day within the specific niche

- Tried to get as close as possible to the product with targeting

- Used both image and video ads, but found success with image ads


- Two campaigns with 12 and

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