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How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial

How I Get 4x ROAS With Facebook ADs In 2021 | Shopify Dropshipping Tutorial

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00:00:00 00:00:04 yo what is going on everybody shiri
00:00:02 00:00:07 kanasa here so how i'm getting
00:00:04 00:00:07 roughly four times row as with facebook
00:00:07 00:00:10 ads
00:00:07 00:00:12 in 2021. now for a lot of people
00:00:10 00:00:15 especially right now in 2021
00:00:12 00:00:16 such return on ad spend especially with
00:00:15 00:00:19 facebook ads
00:00:16 00:00:20 is actually a very big deal i know it is
00:00:19 00:00:21 for me because
00:00:20 00:00:24 within the past few months it has been a
00:00:21 00:00:26 pretty rough ride with facebook hence
00:00:24 00:00:27 one reason why i've been mostly focused
00:00:26 00:00:29 on google as
00:00:27 00:00:31 and why i've been putting out so much
00:00:29 00:00:33 google ads related content but
00:00:31 00:00:35 this video is going to be slightly
00:00:33 00:00:38 different jumping back to our old friend
00:00:35 00:00:39 facebook ads going over exactly what
00:00:38 00:00:41 kind of product
00:00:39 00:00:42 it is how i'm able to even do such
00:00:41 00:00:44 results with facebook and
00:00:42 00:00:46 giving you guys some tips and tricks on
00:00:44 00:00:48 how you can achieve same results
00:00:46 00:00:49 but without wasting any more time let's
00:00:48 00:00:51 just jump right into it
00:00:49 00:00:53 the first thing you'll have to do in
00:00:51 00:00:55 order to find any type of success
00:00:53 00:00:57 or achieve four times row as with
00:00:55 00:00:59 facebook ads however
00:00:57 00:01:00 is to destroy that like button until it
00:00:59 00:01:02 turns blue make sure to subscribe if
00:01:00 00:01:03 this is the first time you're watching
00:01:02 00:01:05 this video hit that bell icon as well
00:01:03 00:01:06 just so you're notified every time i
00:01:05 00:01:08 release a new video
00:01:06 00:01:11 but how i'm getting roughly four times
00:01:08 00:01:13 roads with facebook in 2021 before
00:01:11 00:01:15 we go over the google doc let's head on
00:01:13 00:01:17 over to our facebook ads manager
00:01:15 00:01:18 to go over all of the results that i'm
00:01:17 00:01:20 currently getting so we're going to go
00:01:18 00:01:22 ahead and go back to the campaign
00:01:20 00:01:24 section and change the time frame
00:01:22 00:01:26 to this month it was on april 14th
00:01:24 00:01:27 because april 14th
00:01:26 00:01:29 is the day when i officially started
00:01:27 00:01:30 running ads for
00:01:29 00:01:32 this winning product and there's a
00:01:30 00:01:33 variety of reasons why this was a
00:01:32 00:01:34 winning product which we'll be going
00:01:33 00:01:36 over very shortly but
00:01:34 00:01:38 right now as we can see we have two
00:01:36 00:01:40 campaigns running currently with
00:01:38 00:01:42 one campaign with 12 purchases the
00:01:40 00:01:43 second one with seven purchases
00:01:42 00:01:46 both are for the same product just
00:01:43 00:01:46 different variations and if we see in
00:01:46 00:01:48 total
00:01:46 00:01:49 we can see that roughly these two
00:01:48 00:01:51 campaigns spend about eight hundred
00:01:49 00:01:52 dollars and a little bit more
00:01:51 00:01:54 since april 14 which is when i
00:01:52 00:01:56 officially launched this product and
00:01:54 00:01:58 it has gotten me back over about three
00:01:56 00:02:00 thousand dollars so
00:01:58 00:02:02 this is real results right here nothing
00:02:00 00:02:04 cooked up but these are both high tiket
00:02:02 00:02:06 products now one big misconception that
00:02:04 00:02:08 i had regarding facebook ads was high
00:02:06 00:02:10 tiket could not work and
00:02:08 00:02:12 and this product officially proved me
00:02:10 00:02:13 wrong yes i was wrong about this
00:02:12 00:02:15 i used to believe that high tiket could
00:02:13 00:02:17 not really work that well with facebook
00:02:15 00:02:19 as it does with google
00:02:17 00:02:20 simply because with facebook high tiket
00:02:19 00:02:22 means that the customer would have to go
00:02:20 00:02:24 through a longer process
00:02:22 00:02:25 before actually purchasing something and
00:02:24 00:02:26 these two campaigns actually proved me
00:02:25 00:02:28 wrong now
00:02:26 00:02:29 keep in mind both of these are very very
00:02:28 00:02:31 profitable campaigns because
00:02:29 00:02:33 this campaign right here has a profit
00:02:31 00:02:36 margin of 100
00:02:33 00:02:36 so i can spend roughly 100 to get a sale
00:02:36 00:02:37 but
00:02:36 00:02:40 as you can see that is clearly not the
00:02:37 00:02:42 case i'm getting sales at 31 dollars
00:02:40 00:02:43 per sale which is absolutely insane
00:02:42 00:02:44 second campaign has a little bit of a
00:02:43 00:02:47 lower profit margin at
00:02:44 00:02:48 only about 50 dollars per sale but even
00:02:47 00:02:50 then it's getting half of my
00:02:48 00:02:52 desired profit range which is again
00:02:50 00:02:53 absolutely amazing so now that we kind
00:02:52 00:02:55 of covered over the results let's go
00:02:53 00:02:57 ahead and tok about the product because
00:02:55 00:02:59 without the right product this would
00:02:57 00:03:00 have really been not possible
00:02:59 00:03:02 this product actually is a very
00:03:00 00:03:05 interesting product i did not really
00:03:02 00:03:06 find it like you would a normal facebook
00:03:05 00:03:08 advertised product this product was
00:03:06 00:03:10 actually a winning product for me on
00:03:08 00:03:12 google ads it was going really well
00:03:10 00:03:14 with google ad so i got the idea on
00:03:12 00:03:16 about april 13th
00:03:14 00:03:17 of running this ad on facebook just to
00:03:16 00:03:18 give it a try
00:03:17 00:03:20 and i didn't have too much of hope on
00:03:18 00:03:21 this product simply because it is a high
00:03:20 00:03:22 tiket product
00:03:21 00:03:24 and as you guys already know i didn't
00:03:22 00:03:25 really believe high tiket could work
00:03:24 00:03:27 well
00:03:25 00:03:29 with facebook so if we go back to the
00:03:27 00:03:31 ads manager and now look at april 13th
00:03:29 00:03:32 we can see that this product was
00:03:31 00:03:33 actually not getting run during that
00:03:32 00:03:35 time period but
00:03:33 00:03:37 changed to april 14th which is the first
00:03:35 00:03:38 day when i launched this product
00:03:37 00:03:41 and as you guys can see i had already
00:03:38 00:03:43 spent roughly 91 dollars
00:03:41 00:03:44 on this campaign and gotten back just
00:03:43 00:03:47 about
00:03:44 00:03:48 two sales for a total robust of 3.77 so
00:03:47 00:03:50 the os
00:03:48 00:03:51 wasn't really that high in the beginning
00:03:50 00:03:53 but it was still
00:03:51 00:03:55 really really good considering the fact
00:03:53 00:03:56 that the profit margin is a hundred
00:03:55 00:03:58 dollar per sale
00:03:56 00:03:59 for this product then on april 15th
00:03:58 00:04:01 which is when the
00:03:59 00:04:02 campaign really took off we can see that
00:04:01 00:04:03 the robots for both of these was well
00:04:02 00:04:05 above five
00:04:03 00:04:07 if you combine them together and take
00:04:05 00:04:09 the average the campaign up here
00:04:07 00:04:11 was that for the fifty dollar profit
00:04:09 00:04:11 margin product and we had a row s of
00:04:11 00:04:13 eleven
00:04:11 00:04:15 and the second one was the hundred
00:04:13 00:04:17 dollar profit margin product with a
00:04:15 00:04:19 robust of 4.33 so
00:04:17 00:04:20 absolutely amazing results with these
00:04:19 00:04:22 two campaigns combined
00:04:20 00:04:23 of course the results weren't that high
00:04:22 00:04:25 meaning i wasn't really getting hundreds
00:04:23 00:04:27 of sales on this product simply because
00:04:25 00:04:29 of the strategy that i was using when
00:04:27 00:04:30 launching this product which i'll be
00:04:29 00:04:32 going over very soon but
00:04:30 00:04:33 the reason why i have two different
00:04:32 00:04:34 campaigns because these two different
00:04:33 00:04:36 variations are actually
00:04:34 00:04:38 different in terms of sizing so one is a
00:04:36 00:04:40 bigger size and one is a smaller size
00:04:38 00:04:42 the smaller size gets sold at roughly
00:04:40 00:04:43 140 dollars the bigger size gets sold at
00:04:42 00:04:45 roughly 200
00:04:43 00:04:47 so the one with the 140 dollar sale
00:04:45 00:04:49 price has a profit margin of 50 while
00:04:47 00:04:51 the other one has a profit margin
00:04:49 00:04:53 of 100. so absolutely amazing profit
00:04:51 00:04:54 margins that means i can spend a lot
00:04:53 00:04:56 more money
00:04:54 00:04:58 than the average person who may want to
00:04:56 00:04:59 sell this product in addition
00:04:58 00:05:01 the beauty about this product is that
00:04:59 00:05:03 this is actually sourced
00:05:01 00:05:04 directly from ebay it is a drop shipper
00:05:03 00:05:06 but
00:05:04 00:05:07 a drop shipper with the us warehouse
00:05:06 00:05:09 selling on ebay so that is why
00:05:07 00:05:10 i'm able to ship this product out very
00:05:09 00:05:13 very quickly with about
00:05:10 00:05:15 3 to 12 business day delivery time again
00:05:13 00:05:17 absolutely amazing results considering
00:05:15 00:05:17 the fact that most of the drop shippers
00:05:17 00:05:19 out there
00:05:17 00:05:22 using facebook ads have delivery times
00:05:19 00:05:24 up to 15 to 30 business days so
00:05:22 00:05:26 this is again absolutely a benefit for
00:05:24 00:05:28 me in this case but in addition
00:05:26 00:05:30 what the specific niche that this
00:05:28 00:05:32 product is in it is a very useful
00:05:30 00:05:34 product it makes life easy and
00:05:32 00:05:35 makes the job much faster within that
00:05:34 00:05:36 niche which is why
00:05:35 00:05:38 i believe that this was a winning
00:05:36 00:05:39 product for facebook again i wasn't
00:05:38 00:05:41 really considering the fact that this
00:05:39 00:05:42 was useful or anything when i added it
00:05:41 00:05:43 to google
00:05:42 00:05:45 if you want to know more about how to
00:05:43 00:05:47 add the right products on google
00:05:45 00:05:48 i have tons of videos on that which you
00:05:47 00:05:50 can check out on my channel but
00:05:48 00:05:51 just looking back this is definitely a
00:05:50 00:05:53 very very useful product
00:05:51 00:05:55 within that niche that this product is
00:05:53 00:05:57 sold in but that doesn't just
00:05:55 00:05:58 end there because along with the right
00:05:57 00:05:59 product you need to have the right
00:05:58 00:06:00 product page
00:05:59 00:06:02 here's exactly what i did right with
00:06:00 00:06:03 this product page again
00:06:02 00:06:05 these things are actually very important
00:06:03 00:06:07 for google but they definitely
00:06:05 00:06:09 really help get me sales at the low cost
00:06:07 00:06:10 per purchase simply because these
00:06:09 00:06:12 things can apply to just about any
00:06:10 00:06:14 audience out there regardless of which
00:06:12 00:06:15 advertising platform they come from the
00:06:14 00:06:17 first thing is
00:06:15 00:06:19 both of these products had over 30
00:06:17 00:06:21 reviews on my store of course a lot of
00:06:19 00:06:21 them were imported from aliexpress
00:06:21 00:06:23 directly
00:06:21 00:06:25 but these reviews work really really
00:06:23 00:06:25 well and one thing you want to do is
00:06:25 00:06:28 make sure
00:06:25 00:06:29 to import reviews with proper english
00:06:28 00:06:30 you just don't want to import a random
00:06:29 00:06:31 review
00:06:30 00:06:33 just to add a number to the review
00:06:31 00:06:34 section because you don't have anything
00:06:33 00:06:36 to choose from because that is going to
00:06:34 00:06:38 drop your sales even lower
00:06:36 00:06:40 rather than increase it in my case these
00:06:38 00:06:42 reviews were in proper english and
00:06:40 00:06:44 once i started getting more and more
00:06:42 00:06:44 sales once i knew this product was a
00:06:44 00:06:46 winner
00:06:44 00:06:48 what i did is i went on amazon and i
00:06:46 00:06:49 found the same product in amazon and
00:06:48 00:06:51 used their reviews
00:06:49 00:06:53 on my product page i made a tutorial on
00:06:51 00:06:54 this as well on my channel
00:06:53 00:06:56 which you can check out where i directly
00:06:54 00:06:58 import from amazon or ebay
00:06:56 00:07:00 no i don't use any apps to import i just
00:06:58 00:07:02 manually insert the reviews
00:07:00 00:07:04 on the product page but in addition the
00:07:02 00:07:06 descriptions and titles for this product
00:07:04 00:07:08 were heavily search engine optimized
00:07:06 00:07:10 simply because i was selling this
00:07:08 00:07:12 product on google but i definitely think
00:07:10 00:07:13 that aspect helped with getting sales on
00:07:12 00:07:14 facebook at a cheaper rate simply
00:07:13 00:07:16 because my product page
00:07:14 00:07:19 was very properly optimized with a very
00:07:16 00:07:20 good description it had images and so
00:07:19 00:07:21 forth and it's basically the same
00:07:20 00:07:22 strategy
00:07:21 00:07:24 which i show on my channel which you
00:07:22 00:07:26 guys can again check out
00:07:24 00:07:28 but in addition to that i had a lot of
00:07:26 00:07:29 high quality images
00:07:28 00:07:32 the main image was showing casing the
00:07:29 00:07:34 product and used by a real person
00:07:32 00:07:35 and it was basically a real lifestyle
00:07:34 00:07:37 image that is exactly
00:07:35 00:07:39 the same image that i used on facebook
00:07:37 00:07:40 for my ads and you may be
00:07:39 00:07:42 surprised to hear that it was a image ad
00:07:40 00:07:44 that actually took off rather than a
00:07:42 00:07:45 video ad but more on that later but this
00:07:44 00:07:48 is exactly
00:07:45 00:07:49 what i did right on my product pages but
00:07:48 00:07:50 of course it doesn't end on the product
00:07:49 00:07:52 pages because then
00:07:50 00:07:54 you have to make sure that your ads are
00:07:52 00:07:56 on point so exactly
00:07:54 00:07:57 what did i do to even get a good chance
00:07:56 00:07:59 of having this product
00:07:57 00:08:00 sell and get a good profit from it first
00:07:59 00:08:02 things first
00:08:00 00:08:05 on the day that i launched this product
00:08:02 00:08:06 i launched only about 10 ad sets at
00:08:05 00:08:08 around 10
00:08:06 00:08:10 per day again nothing too crazy
00:08:08 00:08:12 basically the same thing that i do
00:08:10 00:08:14 as showcased in my videos on my channel
00:08:12 00:08:15 i don't really like to use cbo's in the
00:08:14 00:08:17 beginning unless the product is a
00:08:15 00:08:18 winning product but
00:08:17 00:08:20 there were 10 access that were run
00:08:18 00:08:21 within that specific niche related to
00:08:20 00:08:23 the product
00:08:21 00:08:24 i tried to get as close as possible to
00:08:23 00:08:26 the product itself
00:08:24 00:08:27 meaning if i was trying to for example
00:08:26 00:08:29 sell a 3d printer
00:08:27 00:08:30 i would literally go in on facebook and
00:08:29 00:08:32 type in 3d printer
00:08:30 00:08:34 and try to see if i can directly target
00:08:32 00:08:36 that interest in addition
00:08:34 00:08:39 per ad set there were about two ad
00:08:36 00:08:40 copies one video ad and one image at him
00:08:39 00:08:42 to my disbelief
00:08:40 00:08:43 the image ad was the one that actually
00:08:42 00:08:46 took off this goes
00:08:43 00:08:48 against a lot of the popular advice out
00:08:46 00:08:48 there by a lot of so-called shopify
00:08:48 00:08:50 gurus
00:08:48 00:08:53 would say that you need to have a video
00:08:50 00:08:54 ad in 2021 to find success i just proved
00:08:53 00:08:56 that wrong with a hundred fifty dollar
00:08:54 00:08:57 to two hundred dollar product as you
00:08:56 00:08:59 guys clearly saw with the robaz
00:08:57 00:09:01 this product was absolutely crushing it
00:08:59 00:09:02 with an image and to showcase this even
00:09:01 00:09:03 further
00:09:02 00:09:04 let's go ahead and go inside both of
00:09:03 00:09:05 these campaigns because both of these
00:09:04 00:09:07 campaigns
00:09:05 00:09:09 have some image ads and some video ads
00:09:07 00:09:10 one campaign only has image ads but the
00:09:09 00:09:13 other one for the 200
00:09:10 00:09:14 product had one image ad and one video
00:09:13 00:09:16 ad so what we're gonna do
00:09:14 00:09:18 is we're gonna now change the time frame
00:09:16 00:09:18 to this month just so that we can look
00:09:18 00:09:21 at it
00:09:18 00:09:23 overall to see how these two campaigns
00:09:21 00:09:24 did with the ads themselves so we're
00:09:23 00:09:26 gonna choose everything
00:09:24 00:09:28 and now we're gonna go over to the
00:09:26 00:09:29 purchases for the ad so what we're gonna
00:09:28 00:09:31 do is we're gonna come over here
00:09:29 00:09:32 and we're gonna rank it by the most
00:09:31 00:09:33 purchases at the top and at least at the
00:09:32 00:09:35 bottom so
00:09:33 00:09:36 as you guys see all of these at the top
00:09:35 00:09:38 they're actually all
00:09:36 00:09:39 image ads and the only video ad that
00:09:38 00:09:41 actually got me a sale was this one
00:09:39 00:09:43 right here at five dollars
00:09:41 00:09:44 but as you can see only one video ad
00:09:43 00:09:46 compared to all of the rest
00:09:44 00:09:48 which are basically image ads so this
00:09:46 00:09:50 actually really blew my mind i did not
00:09:48 00:09:51 really think that image ads could have
00:09:50 00:09:52 the power to perform this well
00:09:51 00:09:54 especially with
00:09:52 00:09:55 a high tiket product but in this case
00:09:54 00:09:57 they did and
00:09:55 00:09:59 here is where i kind of got to the
00:09:57 00:10:00 scaling phase now i haven't fully really
00:09:59 00:10:02 started even scaling this product i'm
00:10:00 00:10:03 just basically testing the waters with
00:10:02 00:10:04 different interest
00:10:03 00:10:06 because right now when i'm recording
00:10:04 00:10:07 this video it's a sunday and i don't
00:10:06 00:10:09 like
00:10:07 00:10:10 launching new ad sets on the weekend
00:10:09 00:10:11 because in my experience
00:10:10 00:10:13 they haven't really performed the best
00:10:11 00:10:15 on weekends but here's what i would
00:10:13 00:10:17 normally do with scaling and i've
00:10:15 00:10:20 already scheduled some ad sets and some
00:10:17 00:10:22 one cbo for skilling if i have an ad set
00:10:20 00:10:23 with over three purchases
00:10:22 00:10:26 what i'm gonna do is i'm gonna put that
00:10:23 00:10:28 within one cbo with five duplicates
00:10:26 00:10:30 of that same winning asset so all you
00:10:28 00:10:32 gotta do is go inside your campaign
00:10:30 00:10:33 hit the check checkbox on the left and
00:10:32 00:10:36 duplicate that five times
00:10:33 00:10:38 within a brand new campaign once you do
00:10:36 00:10:39 that turn that into a cbo and run it at
00:10:38 00:10:41 a hundred dollars a day
00:10:39 00:10:43 i like to schedule my campaigns at 12
00:10:41 00:10:44 a.m midnight whatever the pixel time
00:10:43 00:10:46 zone is
00:10:44 00:10:48 but that is one way to scale in 2021 and
00:10:46 00:10:50 onwards the next word is scale is with
00:10:48 00:10:51 horizontal scaling now this is
00:10:50 00:10:53 something i've covered a lot in my
00:10:51 00:10:56 previous videos if you want more scaling
00:10:53 00:10:57 related videos especially with facebook
00:10:56 00:10:59 just go ahead and go on my channel you
00:10:57 00:11:01 can find a lot of them on my channel but
00:10:59 00:11:04 i normally like to create four to five
00:11:01 00:11:06 duplicates of that winning ad set at 25
00:11:04 00:11:07 a day and what i'm doing here is i'm
00:11:06 00:11:08 trying to see if any ads that gets me
00:11:07 00:11:10 number one a sale
00:11:08 00:11:12 but if none of them give me sales which
00:11:10 00:11:13 ones are the ones that are
00:11:12 00:11:15 hitting below my profit margins meaning
00:11:13 00:11:17 if my profit margin is twenty dollars
00:11:15 00:11:19 which one are below twenty dollars and
00:11:17 00:11:21 which one are over twenty dollars
00:11:19 00:11:23 obviously if any spends over twenty
00:11:21 00:11:23 dollars without a sale i'm gonna kill it
00:11:23 00:11:25 but
00:11:23 00:11:27 in addition i want at least one ad to
00:11:25 00:11:29 cart by ten dollars to fifteen dollars
00:11:27 00:11:31 spent if i don't get that then i'm just
00:11:29 00:11:32 going to shut off that right away
00:11:31 00:11:34 without even waiting
00:11:32 00:11:35 for it to reach the cost per purchase
00:11:34 00:11:37 for that desired product but
00:11:35 00:11:39 a very simple strategy for the ads but
00:11:37 00:11:41 this is exactly how i was able to
00:11:39 00:11:43 achieve four times row as with facebook
00:11:41 00:11:45 ads of course later on once i fully end
00:11:43 00:11:47 up scaling this product i'll be making
00:11:45 00:11:49 another video on the update
00:11:47 00:11:50 but if you're looking to get more help
00:11:49 00:11:52 especially with google ads
00:11:50 00:11:54 i do offer one-on-one google as
00:11:52 00:11:56 mentoring you can message me on
00:11:54 00:11:57 instagram at dedicated young and i'll be
00:11:56 00:11:59 sure to give you more info
00:11:57 00:12:00 on that but if you found any type of
00:11:59 00:12:02 value in this video
00:12:00 00:12:03 smash that like button and smash that
00:12:02 00:12:05 subscribe button and i'll see you guys
00:12:03 00:12:05 next time