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Published on: December 23 2022 by David Cantero

Have you ever wondered how businesses target you with their Facebook ads? One of the key tools they use is the Facebook pixel, which tracks your activity on their website and allows them to retarget you with personalized ads. In this article, I'll walk you through how I install the Facebook pixel on my website.

Step 1: Create your Facebook pixel

- Go to your Facebook Ads Manager and select the Pixels tab

- Click Create a Pixel and name it something that makes sense for your website

- Copy the pixel code that is generated

Step 2: Install the pixel code on your website

- If you use a website builder like WordPress or Wix, look for a section called Header or Analytics in your website's settings

- Paste the pixel code in this section and save the changes

- If you have a custom-built website, you may need to add the pixel code to the HTML of your website's pages

Step 3: Test the pixel

- Go back to your Facebook Ads Manager and select your pixel

- Click Set up and select Manually install the code

- Enter your website's URL and click Send Test Traffic

- Make sure the pixel is tracking events correctly, such as page views or purchases

Installing the Facebook pixel may seem daunting at first, but it's a powerful tool for businesses to reach their target audience. By following these simple steps, you can start tracking your website visitors and retargeting them with personalized Facebook ads. So what are you waiting for? Install your Facebook pixel today!


Hey everyone, welcome back to the channel! In this video, I'm going to show you how to install the Facebook pixel to all of my new funnels and pages inside of a new funnel. Just to give you some context, I put together a whole funnel for an actual webinar that I'll be driving traffic to. This is a training course that I have put together, and this is just the upfront webinar from the landing page to the presentation and checkout. It's important to have your Facebook pixel on every page, so I'm going to show you how to do that.

Here's how to install the Facebook pixel:

- Install the Facebook pixel helper from Google Chrome.

- Click on the three lines at the top of Ads Manager and go to Pixels.

- Open each page you want the pixel on and paste in the pixel code under tracking code.

- Create a standard event for each page under the event setup tool. Choose the event that's most relevant to your business.

- Save and publish each page.

Remember to create a custom audience and custom conversion for each page as well. This is a three-part series, so make sure to check out the next video on custom audiences and the third video on custom conversions. Thanks for watching!

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