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How I Made $1,000,000 With Google ADs | Shopify Dropshipping Guide

Published on: December 6 2022 by Shri Kanase

How I Made $1,000,000 With Google ADs | Shopify Dropshipping Guide

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How I Made $1,000,000 With Google ADs | Shopify Dropshipping Guide

yo what is going on everybody shiri
kanasa here so how i made
over 1 million dollars this year in 2020
with 99 google ads now it was no easy
journey getting to this stage from the
beginning there were a lot of
ups and downs even with google which is
completely different from facebook there
were a lot of things i had to adapt to
simply because
this was the first real time i was
running a brand new store with
google ads only now for those of you
that don't know i used to be mainly a
facebook ads guy i had a lot of videos
on my channel about facebook ads
but with the facebook ad account banned
and constant issues i decided it was
finally time
to just switch over to google ads and
i'm proud to say today that that was one
of the best decisions i've made if
you're wanting to get into google as i
have tons of tutorials on that but
in this video i'm going to show you
exactly how i did it what kind of
products i had how my website was laid
out and give you guys a full rundown of
what you can do
in order to achieve the same results but
let's just get right into it the first
thing you'll have to do
if you want to achieve any kinds of
results like these is to just
destroy that like button down below
it'll take just two quick seconds okay
hopefully you've done that but i have
gone ahead and opened up my shopify
dashboard for the store
which is again running 99 on google ads
as you guys can see from january 1st to
when i'm recording this video which is
december 6
we have done roughly 856 000 however if
you look at the total orders for this
store
we can see that it is 1.1 million
dollars about a quarter of a million
dollars did go into returns but that was
because
mostly of what was going on in the world
when i was scaling which is around
april may june but the store was very
very consistent
throughout the year as you can see in
the low month it wasn't really that low
the lowest was around a thousand to two
thousand dollars
right now today so far it has done
roughly 4.5 k
in total sales i'm going to refresh this
for you guys so you guys know that this
is 100
real something that i did not just cook
up or just photoshop so
it's getting refreshed right now as you
can see and 39 total orders with 4.5 k
in sales today
we did roughly 6.2 k however some of the
past orders we had to refund so it was
minus k which leaves us with 4.5 k but
now that we've gone over that let's go
and go on over to our google doc
to go over the exact strategies and the
exact advertising platforms
which i used first things first we're
going to go over the
all of the ad spend and all the
marketing costs and everything so you
guys know
how much i actually kept in my pocket so
if we go ahead and look at the
advertising platforms first things first
google ads i spent roughly 149
000 now you may be thinking that's a
very very low number
this is the highest number when it comes
to advertising expenses
compared to the other advertising
platforms which i've used and i did use
some other ones as well but as you can
see
149k since the beginning which is right
at
the beginning of january all the way
until now if we go on to the next
advertising platform which i did use
which was facebook ads
and no i did not use this to address new
products i mostly used it for
retargeting
you can see i spent roughly 20 743
and 76 cents moving on to the next
platform which was big ads
i roughly spent around four thousand
dollars on it didn't get too many
results compared to the other two
platforms
but i definitely did spend a large
amount of money on it but if we to
end up calculating all of the total and
everything the total ad spend was
roughly 173 thousand
seven hundred sixty four dollars for the
year with total cost of goods of roughly
five hundred thousand dollars now you
may be thinking that that's a very very
big number
around 50 is often the cost of the goods
when it comes to google ads but that is
not the only expense i really had i had
other expenses as well
i had three other employees that were
working under me so the total
miscellaneous expenses including
employee expenses and all the other
business costs roughly came out to
around
seventeen thousand dollars for the total
year and this left me with a net profit
of
around a hundred sixty thousand dollars
now this is not a hundred percent
factual data but this is about profit
margin that i did end up with which is
roughly 18
maybe even 17 percent but overall over
six figures in profits for the year
now they've gone over the exact ad spin
and everything
let's look at the exact ad strategy i
was using for the store so
first things first we're gonna of course
tok about google ads because again as i
said
most amount of money went into google
ads that's what i mostly use for the
store
i had two general testing campaigns
running for this store and i'm not
really gonna go in depth as to how to
set them up what the bit is
etc because i've gone over them
literally a million times in my other
videos
i'll leave the link to the google as
place in the description notes below
do watch that after this one but i had
two general testing campus running with
one smart shopping campaign
now a key note about the smart shopping
campaign i only add the products which
are already
not within my general testing campaigns
inside the smart shopping because
oftentimes
a lot of beginner dropshippers what they
do is they start a smart shopping
campaign
along with a general testing campaign
but both of these campaigns have the
same exact products
the problem is google always gives more
value to the smart shopping campaign
because
in google's eyes that's the smartest
campaign available
and google is the one controlling it so
they're going to of course put more
value on that
over the general testing campaign so
what happens is the products within that
campaign end up spending the most money
and your general testing campaign never
ends up really spending any money
on those same exact products which is
why you want to kind of separate the
products
which are between these general testing
campaigns and these smart shopping
campaigns but
in addition to that i had one company
search campaign running a company search
campaign
is simply a campaign which targets those
people which search up your store for
example if you're the owner of
amazon your company search campaign
would literally target the keyword
amazon
so if somebody types in the keyword
amazon on google your ad
your search ad specifically is going to
come right at the top
for that keyword and that is really
important to have because not only does
it add a little bit of a trust factor to
your customers but it also puts you at
the top in case
some other competitor tries to rank
along with you but this is another
campaign i had running for this google
ads
run store in addition i was running
scaling campaigns now
with scaling campaigns this is going to
depend per person and per
product you only do this when you have
real winning products so i was only
doing this based on the winning products
i had running within the store and
oftentimes i would actually notike that
these scaling campaigns
were actually not performing as well as
the product was performing
within the general testing campaign so
what i would do is i would go to my
general testing campaign and i would
just
increase the budget or the bid instead
of creating a scaling campaign
just so i could scale it that way but
that was another way that i was really
scaling these campaigns either with the
testing campaign
or just through the single product
campaigns enough of google let's move on
to facebook because facebook also
accumulated
a lot of this sales amounts for me so
with facebook as i already said mostly
retargeting
which is why i had a really really great
roast in fact i had above a 5.0
return on ad spend with facebook ads
again mostly because of retargeting only
but i had several access running within
my retargeting campaign
these were the following ad sets so i
was targeting seven day
for view content or added to card but
not purchased and there are two
options for this when you go ahead and
create a catalog sales campaign
on facebook ads you should see the
screenshot on the screen i did these
time ranges for both of those options so
in total
i had of roughly 12 access running in
the beginning
for my retarding campaign six of them
were for the first option and six
for the second option but the time
periods were the following 7 day
14 day 30 60 90 and finally 180.
however if you see i have made a few
bold heater and that's because the 7 day
14 and 30 day
were the time periods which actually
outperformed all these other ones which
is why
those were the ones that got me the
highest return on ad spin and i ended up
shutting down the other ones
but this is of course worth a try you
have to try all of these time periods
out in order to really know which
time period works the best for your
store because something that works for
me
may not always work for you but this was
what i was doing in terms of facebook
ads let's move on to our final
advertising platform
which is bing ads now bing ads is
actually a big mystery for a lot of
people
simply because there's not many
tutorials out there if you want any type
of tutorials on bing ads just let me
know down in the comment section i'll
start making some
on big ads but with the bing i had a
very general strategy i didn't focus too
much attention on it
because in my opinion benghaz is not the
best way to scale you can get a lot more
in sales on google
compared to bing in fact you can expect
only about 5
to 10 of your sales maybe even 20 from
big ads
but with bing all i did was i imported
all of my campaigns
specifically those general testing
campaigns from google onto my bing ads
account
and i lowered the bit significantly so
for instance one of my main
general testing campaigns was running at
around a 30 cent bid
on bing ads and this is simply because i
notiked with bing there's a lot less
competition a lot lower
amount of people just using bing as a
platform in general so that is why
we can get away with bidding lower and
getting more sales but bing ads
definitely did help
when it comes to getting to this 1.1
million dollar amount
with this shopify drop shipping store
but enough about the advertising
platforms let's move on to products now
because
without the products honestly none of
this could have been possible
i'm not going to go in-depth on a lot of
the strategies related to products
because i've made a ton of videos on
that already
which you can check out on my channel
but there are a few things i would like
to outline so in my opinion there's two
kinds of different products
the first kinds are those products which
are consistent trending products
the second kind are the seasonal
products what do i mean by exactly by
consistent trending products
if you go ahead and look at this first
chart right here you can see that this
is a chart which is very very consistent
and this is actually
within the keywords planner tool for one
of the main keywords which is bathtub
and as you guys can see
the keyword has very very consistent
search volume in fact there's a lot of
other keywords along with the main
keyword bathtub but this is
the type of product which usually leads
to a lot of six figure and seven figure
winning products you wanna find
a winning product like this which is
consistent throughout the year because
what that means is that you can
literally sell this at the beginning of
the year in january
and get the same amount of sales as you
would selling it in june or july
and these if you really configure the
product correctly if you configure the
product page
with the right amount of tags and
everything is going to lead to a largest
amount of sales
so i normally focus a lot of my energy
on trying to find these
consistent winning products second type
of product is the seasonal product of
course
it's very very seasonal it has its ups
and downs these are the products which
you want to add
as well but don't base your entire
business around these kinds of products
because
in the low months you will end up not
getting enough revenue or enough profits
to keep the business running so these
kinds of products just i add
on the side and this is why it's really
good to have a general store with
google ads because you can add both of
these kinds of products but if you are
to find a seasonal product just like
this
i always recommend that you find and
sell this product within the beginning
of the season
or when it's just starting to go up so
for instance this is the chart for the
keywords air conditioner
as you can see it starts to go up late
february early march that is the perfect
time to get within the trend
and enlist one air conditioner or
multiple air conditioners and make sure
to configure it properly if you go and
try to sell this product in july it is
too late
i would rather you not sell at all
within that month even though the search
volume is at its peak
and it's above 8 million even into the
10 million range and that's simply
because
that is when buying intent really starts
to dip down as you can see
august is when it starts to really go
down and all the way until october is
when
it's basically a debt product and not a
winning product so if you want to save
money if you really don't want to
end up losing a lot of money testing
this product i recommend that you would
find and sell a product like this within
the beginning of the month
or when it's about halfway throughout
the season and still selling during that
time period because that is again
the best time to enter but with the
products it's important to know what
profit margin you should be aiming at
because not every product is a real
winning product with
google some products even though they're
selling a lot may lead you to a loss
so what should you be looking at when it
comes to profit you want to find a
product which
is around 25 profit margin after you
sell and after everything is covered
this is one of the biggest mistakes i
did with the store simply because i
really wasn't paying attention to this
metric
i was just adding products even if they
kind of fell below this metric
around 20 or so and as you can see i
only ended up with 18
profits that could have been into the 30
range if my profit margins were higher
overall so
this is what i always follow now try to
always be above 25
the more the better just remember that
when it comes to the products but just
having the right
products is unfortunately not enough you
have to back that up with the right kind
of website so
with the website again not going to go
too in depth into it but
there are a few things i definitely
notiked with this store
which led to a lot more sales than a
usual drop shipping store number one
is speed if you have a low speed and a
very
buggy website it's just not going to
work in 2021 onwards period
you want to invest and go on fiverr or
upwork or wherever you want to go
hire somebody to increase the speed for
you because that's the only way you're
really going to
get those people to kind of stay on your
website and continue purchasing from you
in 2020 and onwards
especially with amazon people really
don't want to wait anymore so speed has
become significantly more important
number two is removing the search bar
from the product page
a lot of those websites have that search
bar at the top where a person can
directly search something
from the product page this is a big
issue and not something i recommend
anymore
and i've notiked that after i removed
that completely my conversion rate went
up significantly that's simply because
the main job of the product page is to
get the person to stay on the product
page and not go anywhere else their main
job
will be to click that add to cart button
to then go into the cart bait so
the search bar kind of takes them off of
this funnel and puts them in a different
section which we really don't want
we want them kind of going down this
funnel so removing the search wire is
the best way to go in 2021
and onwards in addition you want to have
a trust badge and this is not your
general
drop shipping scammy's trustpad this is
a trust badge outlining
your customer service phone number along
with an hour guarantee section these two
things
have become significantly more important
i highly recommend you look into both of
these
and add them to maybe below the add to
cart button or at the end of your
descriptions
because that is going to make somebody
want to trust you much much more
than if you don't have these things in
addition one of the most important
things which people get wrong is the
review section
i don't mean just go on aliexpress and
import any random review out there
because a lot of those reviews
are in different languages and they're
not in proper english that's just going
to throw off a customer if they read
that on your website
instead you want to kind of copy and
paste some real reviews
from amazon sure you can have some
reviews on your store where there's no
text but
have some reviews especially if it's a
winning product with text
directly from amazon for that related
product again i've made a video on how
to do this which you can check out on my
channel but reviews
significantly more important and one
reason why i was able to
crack this number with mostly google ads
in 2020.
finally toking about fulfillment
because a lot of people don't really
tok about this
this is one of the most important things
you can do because getting sales
honestly is not the hard fulfilling it
on time and making sure the customer is
satisfied and not charging back
is the hardest thing of all especially
if you're drop shipping so with
fulfillment there are two things i did
which i changed from my previous years
of drop shipping number one with
aliexpress i always choose
ships from usa i never really choose
ships from china anymore because it's
just too slow for me
i want to give my customers a better
experience in addition i've started
using ebay much much more
to place my orders again for a better
experience so my orders can ship much
faster because this is the only way in
2021 and onwards where you're going to
be able to scale along german
consistently but
this was exactly how i was able to do
over 1 million dollars with google ads
in the year of 2020.
if you found any type of value in this
video smash that like button and smash
that subscribe button and i'll see you
guys next time

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