How I Make Over $20k From Influencer Stories - Shopify 2019 (EXACT FORMULA)
Published on: December 8 2022 by Chris Conrady
How I Make Over $20k From Influencer Stories - Shopify 2019 (EXACT FORMULA)
How I Make Over $20k From Influencer Stories - Shopify 2019 (EXACT FORMULA)
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| 00:00:00 | 00:00:04 | hey everyone it's Chris here and in |
| 00:00:01 | 00:00:08 | today's video I want to tok about |
| 00:00:04 | 00:00:10 | $23,000 in revenue from an influencer on |
| 00:00:08 | 00:00:12 | Instagram more specifically I want to |
| 00:00:10 | 00:00:13 | tok about the strategy that's actually |
| 00:00:12 | 00:00:15 | working right now when it comes to |
| 00:00:13 | 00:00:17 | influencer marketing something that |
| 00:00:15 | 00:00:19 | we're utilizing for our print-on-demand |
| 00:00:17 | 00:00:21 | at brand this works for any store out |
| 00:00:19 | 00:00:23 | there you could be big or small as long |
| 00:00:21 | 00:00:25 | as you have a premium product we worked |
| 00:00:23 | 00:00:28 | with our first big influencer only 10 |
| 00:00:25 | 00:00:30 | days into opening up this brand we |
| 00:00:28 | 00:00:33 | hadn't even hadn't even done 1,500 bucks |
| 00:00:30 | 00:00:35 | in revenue worked with a big influencer |
| 00:00:33 | 00:00:38 | did $5,000 debt that day it's a very |
| 00:00:35 | 00:00:41 | powerful tactik to send mass amounts of |
| 00:00:38 | 00:00:44 | people to your website and acquire mass |
| 00:00:41 | 00:00:46 | acquisition tons of purchases and tons |
| 00:00:44 | 00:00:48 | of data and the specific strategy that I |
| 00:00:46 | 00:00:52 | actually want to tok about today is |
| 00:00:48 | 00:00:55 | Instagram stories it's big it's actually |
| 00:00:52 | 00:00:58 | what I what we have determined to be the |
| 00:00:55 | 00:01:00 | thing that works right now and works |
| 00:00:58 | 00:01:01 | really really well but before we get |
| 00:01:00 | 00:01:04 | into that I want to show you some stats |
| 00:01:01 | 00:01:07 | right here February 10th 23,000 dollars |
| 00:01:04 | 00:01:09 | from this influencer story post a semi |
| 00:01:07 | 00:01:12 | Sun by burning a twenty six thousand |
| 00:01:09 | 00:01:16 | visits to the website if we scroll back |
| 00:01:12 | 00:01:18 | a little bit more to February 26 which |
| 00:01:16 | 00:01:20 | was cyber monday the perfect day to do |
| 00:01:18 | 00:01:23 | I'm a promotion people are ready to buy |
| 00:01:20 | 00:01:26 | you can see when it went up right here |
| 00:01:23 | 00:01:28 | $141,000 cent not all fifty seven |
| 00:01:26 | 00:01:30 | thousand we had customers that day and a |
| 00:01:28 | 00:01:32 | bunch of other people but it's for sure |
| 00:01:30 | 00:01:34 | sent at least 40,000 people to the |
| 00:01:32 | 00:01:35 | website did tens of thousands of dollars |
| 00:01:34 | 00:01:38 | off of day we're gonna be toking about |
| 00:01:35 | 00:01:41 | high level influencers and I consider a |
| 00:01:38 | 00:01:45 | high level influencer or anybody that |
| 00:01:41 | 00:01:47 | charges 1500 bucks for a story post high |
| 00:01:45 | 00:01:50 | level influencer can help you build |
| 00:01:47 | 00:01:53 | massive brand equity give you a major |
| 00:01:50 | 00:01:54 | competitive advantage and sometimes |
| 00:01:53 | 00:01:57 | they're not the easiest to work with |
| 00:01:54 | 00:02:00 | which makes them even more worth it if |
| 00:01:57 | 00:02:01 | you look at brands like high smile I |
| 00:02:00 | 00:02:04 | smile is one of my favorite brands |
| 00:02:01 | 00:02:07 | they've acquired a massive thawing if |
| 00:02:04 | 00:02:10 | you look at their Facebook page 1.7 |
| 00:02:07 | 00:02:13 | million likes they've worked with kim |
| 00:02:10 | 00:02:13 | kardashian carmen gregor they actually |
| 00:02:13 | 00:02:16 | had |
| 00:02:13 | 00:02:18 | our McGregor is a cover photo here a |
| 00:02:16 | 00:02:21 | while back and if you look at their |
| 00:02:18 | 00:02:23 | Instagram they have over a million |
| 00:02:21 | 00:02:25 | flowers in a raving following and it's |
| 00:02:23 | 00:02:28 | really the one thing it's really the |
| 00:02:25 | 00:02:30 | thing that separates them from everybody |
| 00:02:28 | 00:02:31 | else else out there that is trying to do |
| 00:02:30 | 00:02:34 | this right here everybody |
| 00:02:31 | 00:02:35 | I feel like teeth whitening it is it's |
| 00:02:34 | 00:02:38 | very big right now and it's something |
| 00:02:35 | 00:02:41 | that many people are getting into and to |
| 00:02:38 | 00:02:43 | really separate yourself influencers is |
| 00:02:41 | 00:02:45 | the way to go let me start off by saying |
| 00:02:43 | 00:02:47 | first you know this video is not about |
| 00:02:45 | 00:02:49 | finding high-level influencers I think |
| 00:02:47 | 00:02:51 | that there's tons of videos on YouTube |
| 00:02:49 | 00:02:52 | about that or you're probably aware of |
| 00:02:51 | 00:02:54 | the influencers inside of your niche I |
| 00:02:52 | 00:02:56 | want to moreso tok about the strategies |
| 00:02:54 | 00:02:58 | when working with these influencers and |
| 00:02:56 | 00:03:00 | how to structure your story post so that |
| 00:02:58 | 00:03:03 | you get massive returns so then you get |
| 00:03:00 | 00:03:04 | positive returns Instagram stories is |
| 00:03:03 | 00:03:05 | something that they're pushing really |
| 00:03:04 | 00:03:08 | hard right now it's very organic |
| 00:03:05 | 00:03:11 | compared to with a normal feed post it's |
| 00:03:08 | 00:03:12 | very hard to reach people you have to |
| 00:03:11 | 00:03:14 | get a lot of comments a lot of |
| 00:03:12 | 00:03:18 | engagement for it to actually be pushed |
| 00:03:14 | 00:03:20 | out to the masses whereas with the story |
| 00:03:18 | 00:03:22 | the reach is very high and it's your |
| 00:03:20 | 00:03:24 | loyal followers well oil people are |
| 00:03:22 | 00:03:26 | actually seeing it these are some real |
| 00:03:24 | 00:03:28 | quick stats for you right here these |
| 00:03:26 | 00:03:32 | were the results of one post that we did |
| 00:03:28 | 00:03:34 | seen by 1.3 million people sent tens of |
| 00:03:32 | 00:03:37 | thousands of website people to the |
| 00:03:34 | 00:03:38 | website this was a semi so actually I |
| 00:03:37 | 00:03:40 | should say so my Bernie but |
| 00:03:38 | 00:03:42 | non-celebrity not a nameless celebrity |
| 00:03:40 | 00:03:44 | but some I don't know but let's go ahead |
| 00:03:42 | 00:03:47 | and get into my notes right here the |
| 00:03:44 | 00:03:49 | good stuff so as I said the game has |
| 00:03:47 | 00:03:51 | changed and it will continue to change |
| 00:03:49 | 00:03:52 | and it's very important to understand |
| 00:03:51 | 00:03:53 | that stories are working right now and |
| 00:03:52 | 00:03:56 | we're going to tok about the structure |
| 00:03:53 | 00:03:59 | a little bit later when we do influencer |
| 00:03:56 | 00:04:02 | posts nowadays we actually don't go into |
| 00:03:59 | 00:04:04 | it expecting profit the mentality that |
| 00:04:02 | 00:04:08 | we have is when we work with an |
| 00:04:04 | 00:04:11 | influencer we think we think about how |
| 00:04:08 | 00:04:13 | how little money can how much little |
| 00:04:11 | 00:04:16 | money does that make sense can we lose |
| 00:04:13 | 00:04:18 | with this influencer nowadays doesn't |
| 00:04:16 | 00:04:21 | work yes but I think that the long term |
| 00:04:18 | 00:04:22 | there's more of a long-term return on |
| 00:04:21 | 00:04:23 | investment of it you can see right here |
| 00:04:22 | 00:04:25 | it did 95,000 |
| 00:04:23 | 00:04:28 | in revenue 15-hundred people used the |
| 00:04:25 | 00:04:31 | code it took about six months for us to |
| 00:04:28 | 00:04:35 | actually be profitable off that post but |
| 00:04:31 | 00:04:37 | again that is it's worth it to us I mean |
| 00:04:35 | 00:04:40 | even being able to profit from it is |
| 00:04:37 | 00:04:43 | absolutely worth it the $90,000 is just |
| 00:04:40 | 00:04:47 | what we can see from that one influencer |
| 00:04:43 | 00:04:50 | post we've fronted $40,000 to receive |
| 00:04:47 | 00:04:52 | that $40,000 for the influencer post in |
| 00:04:50 | 00:04:54 | Racine we've seen that return on |
| 00:04:52 | 00:04:57 | investment over the course of six months |
| 00:04:54 | 00:04:59 | now when you do influencer marketing |
| 00:04:57 | 00:05:03 | there's really two ways to go out there |
| 00:04:59 | 00:05:04 | and do it a you can go paint influencer |
| 00:05:03 | 00:05:06 | fifteen hundred bucks and think okay how |
| 00:05:04 | 00:05:09 | much money can I make from them a day |
| 00:05:06 | 00:05:12 | one or two and can i profit from it and |
| 00:05:09 | 00:05:14 | B you can actually take the long-term |
| 00:05:12 | 00:05:17 | approach that we're taking and then |
| 00:05:14 | 00:05:20 | Heights my aunt was taking from massive |
| 00:05:17 | 00:05:22 | returns you get their permission to use |
| 00:05:20 | 00:05:25 | the content you repurpose that content |
| 00:05:22 | 00:05:27 | into your marketing you put it on your |
| 00:05:25 | 00:05:30 | website you tell people hey we have been |
| 00:05:27 | 00:05:32 | featured by this influencer and long |
| 00:05:30 | 00:05:35 | after the fact that that promotion |
| 00:05:32 | 00:05:37 | happened you're still making money when |
| 00:05:35 | 00:05:40 | high smile worked with Conor McGregor |
| 00:05:37 | 00:05:43 | they were able to put that right into |
| 00:05:40 | 00:05:44 | their marketing and use him on their |
| 00:05:43 | 00:05:47 | thumbnails so when people are scrolling |
| 00:05:44 | 00:05:50 | on their newsfeed fans of Donna McGregor |
| 00:05:47 | 00:05:52 | um they see that and it's what stops the |
| 00:05:50 | 00:05:54 | scroll now going back to us with the |
| 00:05:52 | 00:05:56 | ninety thousand dollars in revenue that |
| 00:05:54 | 00:05:58 | is just what we can see what we're not |
| 00:05:56 | 00:06:00 | seeing is how many referrals did we |
| 00:05:58 | 00:06:03 | receive from the fifteen hundred new |
| 00:06:00 | 00:06:05 | customers that we got what kind of an |
| 00:06:03 | 00:06:07 | increasing conversion rate are we seeing |
| 00:06:05 | 00:06:10 | from using the influencer content and |
| 00:06:07 | 00:06:12 | using their credibility in our marketing |
| 00:06:10 | 00:06:14 | comic how many extra sales have we |
| 00:06:12 | 00:06:16 | received from them how much has that |
| 00:06:14 | 00:06:17 | moved the needle and separated us from |
| 00:06:16 | 00:06:20 | the competition |
| 00:06:17 | 00:06:22 | um what kind of an increase in buzz are |
| 00:06:20 | 00:06:24 | we seeing on social media our buzz has |
| 00:06:22 | 00:06:27 | skyrocketed because of it opportunities |
| 00:06:24 | 00:06:29 | like PR public relations TV shows |
| 00:06:27 | 00:06:31 | reaching out to us wanting to wanting us |
| 00:06:29 | 00:06:34 | to be on their show just thinking about |
| 00:06:31 | 00:06:34 | it from all these different spectrums |
| 00:06:34 | 00:06:36 | when |
| 00:06:34 | 00:06:39 | look at it from this long-term approach |
| 00:06:36 | 00:06:41 | it becomes a lot more worth it think |
| 00:06:39 | 00:06:43 | that if you're going into it expecting |
| 00:06:41 | 00:06:45 | expecting to make profit day 1 day 2 I |
| 00:06:43 | 00:06:47 | think that you're losing out I don't |
| 00:06:45 | 00:06:48 | have opportunity okay so the first thing |
| 00:06:47 | 00:06:50 | that I would recommend when you're going |
| 00:06:48 | 00:06:54 | out there is actually optimizing your |
| 00:06:50 | 00:06:56 | Instagram if you are looking to do this |
| 00:06:54 | 00:06:58 | your Instagram validates your |
| 00:06:56 | 00:07:01 | credibility to an influencer and a |
| 00:06:58 | 00:07:03 | potential customer you want to have high |
| 00:07:01 | 00:07:04 | quality content showcase right there you |
| 00:07:03 | 00:07:06 | should always be doing high quality |
| 00:07:04 | 00:07:08 | content but if you are trying to get |
| 00:07:06 | 00:07:10 | into in front of the eyes of somebody |
| 00:07:08 | 00:07:13 | big you want to have good stuff on there |
| 00:07:10 | 00:07:16 | they want to see you as legit and you |
| 00:07:13 | 00:07:18 | want to have a good bio and just to give |
| 00:07:16 | 00:07:19 | you some examples right here I'm not |
| 00:07:18 | 00:07:22 | gonna go too in depth about this because |
| 00:07:19 | 00:07:24 | I think it's rather simple but Sam cloud |
| 00:07:22 | 00:07:27 | right here one of my favorite favorite |
| 00:07:24 | 00:07:29 | brands rather they have bulleted all of |
| 00:07:27 | 00:07:32 | their information about their brand up |
| 00:07:29 | 00:07:35 | here with emojis their unique selling |
| 00:07:32 | 00:07:37 | points and then a call to action if you |
| 00:07:35 | 00:07:40 | look at their Instagram it's very high |
| 00:07:37 | 00:07:41 | quality content you can tell that well I |
| 00:07:40 | 00:07:43 | actually know that a lot of this content |
| 00:07:41 | 00:07:45 | is coming from their customers they have |
| 00:07:43 | 00:07:47 | an Ambassador Program which is perfect |
| 00:07:45 | 00:07:49 | for coming up with mass amounts of |
| 00:07:47 | 00:07:52 | content so they're able to push that out |
| 00:07:49 | 00:07:55 | multiple posts every single day if we |
| 00:07:52 | 00:07:59 | look at a different brand like movement |
| 00:07:55 | 00:08:01 | watches it's the same exact thing |
| 00:07:59 | 00:08:04 | necessary information up in the bio and |
| 00:08:01 | 00:08:05 | very very good content on the Instagram |
| 00:08:04 | 00:08:07 | and a coming out with the Instagram |
| 00:08:05 | 00:08:10 | content we used to see is a very |
| 00:08:07 | 00:08:11 | daunting thing and it's hard and you |
| 00:08:10 | 00:08:12 | know we can't do this but it's really |
| 00:08:11 | 00:08:14 | not that hard and the best way to |
| 00:08:12 | 00:08:16 | actually get content it's just by |
| 00:08:14 | 00:08:18 | working with influencers and not |
| 00:08:16 | 00:08:21 | necessarily high-level influencers but |
| 00:08:18 | 00:08:22 | working with smaller influencers 100,000 |
| 00:08:21 | 00:08:25 | followers under a hundred thousand and |
| 00:08:22 | 00:08:28 | pretty much sending them your product in |
| 00:08:25 | 00:08:31 | compensation for three to five pieces of |
| 00:08:28 | 00:08:34 | content that that you can use for your |
| 00:08:31 | 00:08:36 | benefit and you can set this up to be an |
| 00:08:34 | 00:08:39 | automated system have somebody |
| 00:08:36 | 00:08:40 | contacting these these influencers |
| 00:08:39 | 00:08:43 | getting content day in and day out so |
| 00:08:40 | 00:08:45 | you never you never run out of that |
| 00:08:43 | 00:08:47 | surplus okay some other notes right here |
| 00:08:45 | 00:08:47 | personal brand influencers all we work |
| 00:08:47 | 00:08:50 | with know |
| 00:08:47 | 00:08:51 | general theme two pages none of those |
| 00:08:50 | 00:08:53 | you know if you're gonna work with a |
| 00:08:51 | 00:08:56 | high-level influencer let's say a |
| 00:08:53 | 00:08:58 | youtuber that has five hundred thousand |
| 00:08:56 | 00:09:00 | followers on YouTube and one hundred |
| 00:08:58 | 00:09:04 | thousand on Instagram you want to look |
| 00:09:00 | 00:09:05 | at their popularity on all platforms so |
| 00:09:04 | 00:09:09 | how much engagement do they get an |
| 00:09:05 | 00:09:12 | Instagram their Twitter and if it checks |
| 00:09:09 | 00:09:14 | out on all platforms then chances are |
| 00:09:12 | 00:09:16 | very likely they have a very very strong |
| 00:09:14 | 00:09:19 | poll we have made a lot of mistakes in |
| 00:09:16 | 00:09:21 | the past just being very risky when it |
| 00:09:19 | 00:09:22 | comes to influencers and just wanting to |
| 00:09:21 | 00:09:24 | test as much as we can which I |
| 00:09:22 | 00:09:26 | personally am a big fan of that I'm |
| 00:09:24 | 00:09:29 | willing to pay thousands of dollars just |
| 00:09:26 | 00:09:32 | to just for data and to seem like would |
| 00:09:29 | 00:09:34 | this work and could this work because if |
| 00:09:32 | 00:09:36 | you figure that out like you're golden |
| 00:09:34 | 00:09:38 | you can position all your future efforts |
| 00:09:36 | 00:09:40 | based off of that and we made the stupid |
| 00:09:38 | 00:09:45 | decision one time of working with a |
| 00:09:40 | 00:09:48 | model influencer she had absolutely zero |
| 00:09:45 | 00:09:51 | poll it's just everything was messed up |
| 00:09:48 | 00:09:53 | from the target audience to everything |
| 00:09:51 | 00:09:55 | was just bad it's mostly when you look |
| 00:09:53 | 00:09:57 | at a model it's mostly all guys |
| 00:09:55 | 00:10:00 | following which wasn't the target demo |
| 00:09:57 | 00:10:02 | and it was pretty much a ten thousand |
| 00:10:00 | 00:10:04 | dollar loss on that post so but again |
| 00:10:02 | 00:10:06 | that was moreso of a risky move and more |
| 00:10:04 | 00:10:09 | so not doing the research and just |
| 00:10:06 | 00:10:12 | looking at the number of flowers and |
| 00:10:09 | 00:10:14 | that's it okay she's getting 500,000 |
| 00:10:12 | 00:10:18 | likes in the photo million lights great |
| 00:10:14 | 00:10:19 | she must have poll you want to validate |
| 00:10:18 | 00:10:20 | them everywhere and if they have a merch |
| 00:10:19 | 00:10:23 | store if they're selling stuff online |
| 00:10:20 | 00:10:27 | how well are they doing it are they |
| 00:10:23 | 00:10:28 | selling rapidly with high-level |
| 00:10:27 | 00:10:32 | influencers I'd recommend starting slow |
| 00:10:28 | 00:10:34 | and just work your way up you know we |
| 00:10:32 | 00:10:37 | started off 700 bucks paying influencer |
| 00:10:34 | 00:10:40 | 1500 2000 and we went to 8,000 and and |
| 00:10:37 | 00:10:42 | then 20,000 and 30,000 is just going |
| 00:10:40 | 00:10:45 | higher and now we actually have |
| 00:10:42 | 00:10:47 | contracts spanning over two hundred |
| 00:10:45 | 00:10:50 | thousand dollars we have one contract |
| 00:10:47 | 00:10:52 | with an influencer worth $250,000 so you |
| 00:10:50 | 00:10:54 | just want to start small work your way |
| 00:10:52 | 00:10:56 | up and kind of go from there |
| 00:10:54 | 00:10:59 | I'd recommend also keeping a spreadsheet |
| 00:10:56 | 00:11:00 | compiling influencers and the result |
| 00:10:59 | 00:11:02 | that you get with them and |
| 00:11:00 | 00:11:05 | just to give you a really quick example |
| 00:11:02 | 00:11:07 | right here this is a very simple sheet |
| 00:11:05 | 00:11:10 | that our influencer marketing manager |
| 00:11:07 | 00:11:12 | uses to simply write down the Instagram |
| 00:11:10 | 00:11:14 | handle and all the engagement contact |
| 00:11:12 | 00:11:16 | information and pricing information if |
| 00:11:14 | 00:11:18 | they get back to us and then the green |
| 00:11:16 | 00:11:20 | light if it lights up green right here |
| 00:11:18 | 00:11:23 | in the status menu that basically means |
| 00:11:20 | 00:11:25 | that we have that they have agreed to do |
| 00:11:23 | 00:11:26 | a post with them and if we scroll a |
| 00:11:25 | 00:11:29 | little bit farther over to the right |
| 00:11:26 | 00:11:32 | it's the result column with the results |
| 00:11:29 | 00:11:35 | of each post that we have that |
| 00:11:32 | 00:11:37 | influencer story post only do a story |
| 00:11:35 | 00:11:40 | with the first time influencer do not do |
| 00:11:37 | 00:11:41 | a feed post I would HIGHLY advise |
| 00:11:40 | 00:11:43 | against that you want to validate their |
| 00:11:41 | 00:11:45 | audience and the best way to do that is |
| 00:11:43 | 00:11:48 | with a story post story viewers are the |
| 00:11:45 | 00:11:50 | loyal followers and it's a very it's |
| 00:11:48 | 00:11:53 | very easy to do a call to action on a |
| 00:11:50 | 00:11:55 | story and it's very easy to swipe up |
| 00:11:53 | 00:11:57 | it's very easy for them to sell because |
| 00:11:55 | 00:12:00 | they're toking right at people their |
| 00:11:57 | 00:12:02 | faces right in front of other people's |
| 00:12:00 | 00:12:04 | faces and what you want to do is even |
| 00:12:02 | 00:12:06 | getting 3 promo slides from them you |
| 00:12:04 | 00:12:08 | never want to go with 1 hum 1 is just |
| 00:12:06 | 00:12:10 | not enough time to sell somebody on |
| 00:12:08 | 00:12:12 | something you want to go with 3 and |
| 00:12:10 | 00:12:14 | ideally an high level influencer you |
| 00:12:12 | 00:12:17 | work with they'll generally go with 3 I |
| 00:12:14 | 00:12:19 | like to let them know our objective just |
| 00:12:17 | 00:12:21 | so that they can better position their |
| 00:12:19 | 00:12:24 | presence so I always tell them our |
| 00:12:21 | 00:12:25 | objective with this is sales gives you |
| 00:12:24 | 00:12:27 | want to get stats from an influencer |
| 00:12:25 | 00:12:29 | before you work with them you want to |
| 00:12:27 | 00:12:32 | have at least 5% of the audience |
| 00:12:29 | 00:12:33 | watching the stories it you know a |
| 00:12:32 | 00:12:36 | really good influencer it's gonna be 10 |
| 00:12:33 | 00:12:39 | or above but again bare minimum 5% plus |
| 00:12:36 | 00:12:41 | I would provide a discount code have |
| 00:12:39 | 00:12:42 | your influencer you're working with |
| 00:12:41 | 00:12:44 | provide the audience a discount code |
| 00:12:42 | 00:12:46 | it's a great way to track what's going |
| 00:12:44 | 00:12:48 | on and it's a great incentive as well |
| 00:12:46 | 00:12:50 | you know it works for some doesn't work |
| 00:12:48 | 00:12:51 | for others it's something that we do |
| 00:12:50 | 00:12:53 | that and the influencer you want to have |
| 00:12:51 | 00:12:55 | the influencer let you actually approve |
| 00:12:53 | 00:12:58 | the story before it's actually actually |
| 00:12:55 | 00:13:01 | published it's very important especially |
| 00:12:58 | 00:13:03 | if like your brand and you like your |
| 00:13:01 | 00:13:04 | product it's gonna be on the line you'll |
| 00:13:03 | 00:13:05 | want it to look good if somebody's gonna |
| 00:13:04 | 00:13:08 | be representing you I mean can you |
| 00:13:05 | 00:13:10 | imagine if Kim Kardashian put something |
| 00:13:08 | 00:13:13 | out about hi smile that was not approved |
| 00:13:10 | 00:13:13 | and it was something that made them look |
| 00:13:13 | 00:13:15 | bad |
| 00:13:13 | 00:13:17 | you don't want that to happen there have |
| 00:13:15 | 00:13:19 | been times where we have denied a post |
| 00:13:17 | 00:13:21 | just because maybe the influencer wasn't |
| 00:13:19 | 00:13:24 | enthused enough just situations like |
| 00:13:21 | 00:13:25 | that it doesn't happen too often but it |
| 00:13:24 | 00:13:27 | has and usually if there's a contract |
| 00:13:25 | 00:13:29 | this will be specified and if there is a |
| 00:13:27 | 00:13:31 | contract you also want to specify that |
| 00:13:29 | 00:13:33 | the influencer has nothing on their |
| 00:13:31 | 00:13:35 | story by the time yours goes up so it's |
| 00:13:33 | 00:13:37 | the first thing people see and also |
| 00:13:35 | 00:13:39 | specify that you want stance after the |
| 00:13:37 | 00:13:40 | post just so that you get insight how |
| 00:13:39 | 00:13:42 | many people swiped up how many people |
| 00:13:40 | 00:13:44 | see it and so forth okay let's tok |
| 00:13:42 | 00:13:48 | about the story formula because this is |
| 00:13:44 | 00:13:50 | the most important part constructing |
| 00:13:48 | 00:13:51 | this carefully so that there is a good |
| 00:13:50 | 00:13:53 | amount of hype a great amount of hype |
| 00:13:51 | 00:13:56 | for people that actually want to |
| 00:13:53 | 00:13:58 | purchase so this is basically how it's |
| 00:13:56 | 00:14:01 | gonna look you got 3 promo slides the |
| 00:13:58 | 00:14:03 | first and second slide is just gonna be |
| 00:14:01 | 00:14:05 | the influencer holding your product are |
| 00:14:03 | 00:14:07 | wearing your product and just toking |
| 00:14:05 | 00:14:09 | about it being like for instance holding |
| 00:14:07 | 00:14:11 | this campus right here and saying you |
| 00:14:09 | 00:14:13 | know yeah I got this this canvas right |
| 00:14:11 | 00:14:15 | here it's the best thing ever it's not |
| 00:14:13 | 00:14:16 | gonna be like that but generally it's |
| 00:14:15 | 00:14:19 | gonna be in their own words |
| 00:14:16 | 00:14:21 | we'd like to advise them hey be yourself |
| 00:14:19 | 00:14:22 | just mention these things right here so |
| 00:14:21 | 00:14:24 | it's a few simple bullets we don't like |
| 00:14:22 | 00:14:25 | to provide too many bullets but again |
| 00:14:24 | 00:14:28 | first two slides tired about your |
| 00:14:25 | 00:14:30 | product why they like it and a few |
| 00:14:28 | 00:14:33 | bullets that you recommend the third |
| 00:14:30 | 00:14:35 | slide is a hardcore pitch so basically |
| 00:14:33 | 00:14:38 | it's generally gonna be a statik image |
| 00:14:35 | 00:14:41 | that says hey swipe up it might be a |
| 00:14:38 | 00:14:43 | photo of the influencer with text on the |
| 00:14:41 | 00:14:44 | screen that says swipe up to get this |
| 00:14:43 | 00:14:46 | with the discount code so that by the |
| 00:14:44 | 00:14:48 | time that gets into this third slide |
| 00:14:46 | 00:14:50 | right here that's all they see is the |
| 00:14:48 | 00:14:52 | pitch and that's it all right and |
| 00:14:50 | 00:14:53 | finally the landing paint the most |
| 00:14:52 | 00:14:55 | important part of this is where people |
| 00:14:53 | 00:14:58 | are swiping up too we have tested |
| 00:14:55 | 00:15:01 | presale pages and product pages product |
| 00:14:58 | 00:15:03 | pages have performed outperformed |
| 00:15:01 | 00:15:04 | presale pages and it's no wonder why |
| 00:15:03 | 00:15:07 | it's just a more simple buying |
| 00:15:04 | 00:15:10 | experience and there's less objections |
| 00:15:07 | 00:15:12 | along the way as opposed to a pre-sale |
| 00:15:10 | 00:15:14 | page you got to click one button to |
| 00:15:12 | 00:15:15 | actually get to the product when your |
| 00:15:14 | 00:15:16 | post is going up prior to your post |
| 00:15:15 | 00:15:19 | going up you want to make sure that |
| 00:15:16 | 00:15:21 | everything in your store on your website |
| 00:15:19 | 00:15:24 | is optimized hundred-percent optimized |
| 00:15:21 | 00:15:25 | have a good a good Instagram feed just |
| 00:15:24 | 00:15:28 | have everything |
| 00:15:25 | 00:15:30 | good have the buying experience and an |
| 00:15:28 | 00:15:33 | entire process behind percent because |
| 00:15:30 | 00:15:36 | when that post goes up as you might know |
| 00:15:33 | 00:15:38 | a lot of people purchase on impulse and |
| 00:15:36 | 00:15:39 | if you missed the boat you're probably |
| 00:15:38 | 00:15:40 | not gonna get that sale again they might |
| 00:15:39 | 00:15:42 | say they're gonna come back but they |
| 00:15:40 | 00:15:46 | don't actually come back you want to |
| 00:15:42 | 00:15:48 | catch people in the moment they see an |
| 00:15:46 | 00:15:50 | influencer that they admire that they |
| 00:15:48 | 00:15:51 | might tok about your product they swipe |
| 00:15:50 | 00:15:54 | up they go to your product page easy |
| 00:15:51 | 00:15:57 | process very simple from start to |
| 00:15:54 | 00:15:58 | checkout so that is everything that I |
| 00:15:57 | 00:16:02 | have when it comes to influencers and |
| 00:15:58 | 00:16:04 | actually being able to use them now and |
| 00:16:02 | 00:16:07 | partikular stories as that has proven to |
| 00:16:04 | 00:16:09 | be most effective influencers are a |
| 00:16:07 | 00:16:12 | phenomenal way to accelerate your growth |
| 00:16:09 | 00:16:15 | as an e-commerce brand as a store maybe |
| 00:16:12 | 00:16:18 | you're not doing print on demand like I |
| 00:16:15 | 00:16:20 | myself have influencers work for any |
| 00:16:18 | 00:16:24 | store out there that has a great product |
| 00:16:20 | 00:16:25 | has great appeal and you have a great |
| 00:16:24 | 00:16:27 | experience you provide a great |
| 00:16:25 | 00:16:28 | experience to your customer customers |
| 00:16:27 | 00:16:31 | there's no reason why you should not be |
| 00:16:28 | 00:16:33 | doing influencer marketing it's the the |
| 00:16:31 | 00:16:35 | the thing now that's working especially |
| 00:16:33 | 00:16:38 | with all the competition that's going on |
| 00:16:35 | 00:16:42 | the best way for people to see you is to |
| 00:16:38 | 00:16:44 | is to is to get in front of the the the |
| 00:16:42 | 00:16:46 | best way for people to see you is to get |
| 00:16:44 | 00:16:49 | in front of them using influencers |
| 00:16:46 | 00:16:51 | that's what I'm trying to say so that's |
| 00:16:49 | 00:16:53 | all I got for ya any questions please be |
| 00:16:51 | 00:16:54 | sure to drop them down below if you got |
| 00:16:53 | 00:16:56 | value from this Polly fish please be |
| 00:16:54 | 00:16:59 | sure to like the video subscribe I put |
| 00:16:56 | 00:17:01 | out weekly content toking about things |
| 00:16:59 | 00:17:03 | like this and what exactly we're doing |
| 00:17:01 | 00:17:06 | inside of the print demand a brand to |
| 00:17:03 | 00:17:09 | get to the next level I think so much |
| 00:17:06 | 00:17:09 | guys have a great day |
