How I tripled my income last year (less is more)
Published on: December 1 2022 by Bryan Guerra
How I tripled my income last year (less is more)
Table of Contents
How I tripled my income last year (less is more)
| startTime | durationTime | text |
| 00:00:00 | 00:00:06 | i was able to 3x my income last year |
| 00:00:04 | 00:00:08 | by doing less in today's video we're |
| 00:00:06 | 00:00:10 | going to cover how doing less can |
| 00:00:08 | 00:00:12 | actually make you more money if you're |
| 00:00:10 | 00:00:13 | new to the channel my name is brian i |
| 00:00:12 | 00:00:16 | run an ecommerce company that does |
| 00:00:13 | 00:00:18 | multiple six figures a year in profit |
| 00:00:16 | 00:00:20 | and i want to help you do the same so in |
| 00:00:18 | 00:00:22 | business or entrepreneurship in the |
| 00:00:20 | 00:00:25 | beginning you should be adding things to |
| 00:00:22 | 00:00:26 | your plate in this stage typically the |
| 00:00:25 | 00:00:28 | more you do |
| 00:00:26 | 00:00:30 | the more you get back you should be |
| 00:00:28 | 00:00:31 | doing more in each specific domain right |
| 00:00:30 | 00:00:32 | and the niche that you pick or the |
| 00:00:31 | 00:00:36 | specific business so you should be |
| 00:00:32 | 00:00:38 | scaling vertikally that way but also you |
| 00:00:36 | 00:00:41 | should be diversifying and doing more |
| 00:00:38 | 00:00:43 | horizontally that's just smart but at a |
| 00:00:41 | 00:00:45 | certain point as you scale it becomes |
| 00:00:43 | 00:00:47 | more about subtracting things that are |
| 00:00:45 | 00:00:50 | more of a distraction and less of a good |
| 00:00:47 | 00:00:52 | roi either money wise or time wise |
| 00:00:50 | 00:00:54 | in place of those that are once you get |
| 00:00:52 | 00:00:57 | some traction and you've gotten some |
| 00:00:54 | 00:00:59 | results you should be then doubling down |
| 00:00:57 | 00:01:01 | on what's working really well for you |
| 00:00:59 | 00:01:02 | and cutting out pretty much everything |
| 00:01:01 | 00:01:06 | else that is just working |
| 00:01:02 | 00:01:08 | well enough see typically what people do |
| 00:01:06 | 00:01:11 | is they ladder jump right or they niche |
| 00:01:08 | 00:01:13 | hop so they might start here climbing |
| 00:01:11 | 00:01:14 | one ladder let's call this drop shipping |
| 00:01:13 | 00:01:16 | and they might get caught up in shiny |
| 00:01:14 | 00:01:19 | object syndrome and see something else |
| 00:01:16 | 00:01:20 | that looks super interesting maybe it's |
| 00:01:19 | 00:01:22 | cryptokurrency so what do they do they |
| 00:01:20 | 00:01:24 | jump over to the other ladder that is |
| 00:01:22 | 00:01:26 | cryptokurrency and then maybe they see |
| 00:01:24 | 00:01:28 | something that's okay well maybe we're |
| 00:01:26 | 00:01:30 | interested in shopify drop shipping now |
| 00:01:28 | 00:01:31 | instead of retail drop shipping so they |
| 00:01:30 | 00:01:33 | hop over to the shopify ladder and they |
| 00:01:31 | 00:01:35 | start climbing that ladder and this is |
| 00:01:33 | 00:01:36 | just a perpetual thing they keep ladder |
| 00:01:35 | 00:01:40 | hopping and they never really make any |
| 00:01:36 | 00:01:42 | progress on one specific metaphorical |
| 00:01:40 | 00:01:44 | ladder or what's even worse is they try |
| 00:01:42 | 00:01:46 | to do all of these together and then |
| 00:01:44 | 00:01:48 | they barely climb any if you're only |
| 00:01:46 | 00:01:50 | focused on climbing one thing at a time |
| 00:01:48 | 00:01:52 | then obviously you can get a lot higher |
| 00:01:50 | 00:01:55 | a lot faster and this is pareto's |
| 00:01:52 | 00:01:57 | principle or the 80 20 principle in |
| 00:01:55 | 00:02:00 | action and here's basically what this is |
| 00:01:57 | 00:02:01 | and how it applies to your business 20 |
| 00:02:00 | 00:02:03 | of your effort drives about 80 of your |
| 00:02:01 | 00:02:05 | results 20 of your products probably |
| 00:02:03 | 00:02:06 | account for about 80 percent of your |
| 00:02:05 | 00:02:08 | profit margin although on the other hand |
| 00:02:06 | 00:02:10 | eighty percent of your effort drives |
| 00:02:08 | 00:02:11 | only twenty percent of your results and |
| 00:02:10 | 00:02:13 | eighty percent of your products probably |
| 00:02:11 | 00:02:15 | account for about twenty percent of your |
| 00:02:13 | 00:02:18 | profit you should focus on cutting out |
| 00:02:15 | 00:02:19 | the in efficiencies in your life and in |
| 00:02:18 | 00:02:21 | your business so you can get more done |
| 00:02:19 | 00:02:23 | in less time and it also means that you |
| 00:02:21 | 00:02:25 | should double down on the 20 of things |
| 00:02:23 | 00:02:28 | that you've identified are the most |
| 00:02:25 | 00:02:29 | meaningful the most profitable the most |
| 00:02:28 | 00:02:31 | productive so here's some examples of |
| 00:02:29 | 00:02:34 | the 80 20 principle in life right to |
| 00:02:31 | 00:02:36 | show you that it is a real principle 80 |
| 00:02:34 | 00:02:38 | of the earth is water and only 20 |
| 00:02:36 | 00:02:39 | percent of its land 80 of the land is in |
| 00:02:38 | 00:02:42 | 20 of the countries 80 percent of |
| 00:02:39 | 00:02:44 | sunshine occurs in 20 of the countries |
| 00:02:42 | 00:02:46 | 80 percent of snow and rain occurs in 20 |
| 00:02:44 | 00:02:48 | of the countries 80 of crime is |
| 00:02:46 | 00:02:49 | committed by 20 of the people 80 of your |
| 00:02:48 | 00:02:51 | carpet where i thought this was an |
| 00:02:49 | 00:02:53 | interesting one happens on just twenty |
| 00:02:51 | 00:02:54 | percent of the most walked on parts of |
| 00:02:53 | 00:02:56 | your carpet eighty percent of the |
| 00:02:54 | 00:02:57 | earth's population lives in twenty |
| 00:02:56 | 00:02:59 | percent of the countries eighty percent |
| 00:02:57 | 00:03:01 | of the us population lives on twenty in |
| 00:02:59 | 00:03:02 | twenty percent of the states eighty |
| 00:03:01 | 00:03:04 | percent of the traffic jams happen on |
| 00:03:02 | 00:03:06 | just twenty percent of the roads eighty |
| 00:03:04 | 00:03:08 | percent of the traffic jams also happen |
| 00:03:06 | 00:03:10 | at just twenty percent of the day eighty |
| 00:03:08 | 00:03:11 | percent of car accidents happen in just |
| 00:03:10 | 00:03:12 | twenty percent of intersections around |
| 00:03:11 | 00:03:14 | twenty percent of roads so you're |
| 00:03:12 | 00:03:15 | probably sitting there thinking like oh |
| 00:03:14 | 00:03:18 | wow this is a cool concept like why are |
| 00:03:15 | 00:03:20 | you telling me this well apply the 80 20 |
| 00:03:18 | 00:03:22 | principle to your business right so ask |
| 00:03:20 | 00:03:23 | yourself what twenty percent of tasks do |
| 00:03:22 | 00:03:25 | you do every day that bring about eighty |
| 00:03:23 | 00:03:26 | percent of the results for your business |
| 00:03:25 | 00:03:28 | that's going to be a crucial question |
| 00:03:26 | 00:03:29 | when you answer that question well |
| 00:03:28 | 00:03:31 | obviously that's really going to help |
| 00:03:29 | 00:03:33 | you be more productive be more efficient |
| 00:03:31 | 00:03:36 | make more money etc the point is |
| 00:03:33 | 00:03:37 | streamline everything wherever possible |
| 00:03:36 | 00:03:39 | ask yourself where things you know if |
| 00:03:37 | 00:03:41 | things that you think are important |
| 00:03:39 | 00:03:44 | actually are as important as you think |
| 00:03:41 | 00:03:46 | that they are really analyze this simple |
| 00:03:44 | 00:03:48 | is always better so i really hope you |
| 00:03:46 | 00:03:50 | enjoyed the video and the concepts on |
| 00:03:48 | 00:03:51 | the 80 20 principle if you got any value |
| 00:03:50 | 00:03:53 | out of the video whatsoever please give |
| 00:03:51 | 00:03:55 | it a thumbs up i genuinely appreciate it |
| 00:03:53 | 00:03:58 | all of these tips on prioritizing and |
| 00:03:55 | 00:04:00 | doing less are great but honestly they |
| 00:03:58 | 00:04:02 | won't do much for you if you aren't |
| 00:04:00 | 00:04:04 | already being productive with the time |
| 00:04:02 | 00:04:05 | that you currently have i highly |
| 00:04:04 | 00:04:07 | recommend checking out another video |
| 00:04:05 | 00:04:09 | that i did on six hacks that have made |
| 00:04:07 | 00:04:11 | me more productive now there's some |
| 00:04:09 | 00:04:13 | really good tips in this video that can |
| 00:04:11 | 00:04:15 | help you maximize your daily output and |
| 00:04:13 | 00:04:18 | get more done every day |
| 00:04:15 | 00:04:19 | even if you're focused on doing less |
| 00:04:18 | 00:04:20 | that should be linked up in the right |
| 00:04:19 | 00:04:22 | hand corner right now but together with |
| 00:04:20 | 00:04:24 | the tips in that video and the tips that |
| 00:04:22 | 00:04:26 | you just learned in this video if you |
| 00:04:24 | 00:04:29 | apply both of them together you'll be a |
| 00:04:26 | 00:04:29 | force to reckon with |
