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How I tripled my income last year (less is more)

Published on: December 1 2022 by Bryan Guerra

How I tripled my income last year (less is more)

How I tripled my income last year (less is more)

startTime durationTime text
00:00:00 00:00:06 i was able to 3x my income last year
00:00:04 00:00:08 by doing less in today's video we're
00:00:06 00:00:10 going to cover how doing less can
00:00:08 00:00:12 actually make you more money if you're
00:00:10 00:00:13 new to the channel my name is brian i
00:00:12 00:00:16 run an ecommerce company that does
00:00:13 00:00:18 multiple six figures a year in profit
00:00:16 00:00:20 and i want to help you do the same so in
00:00:18 00:00:22 business or entrepreneurship in the
00:00:20 00:00:25 beginning you should be adding things to
00:00:22 00:00:26 your plate in this stage typically the
00:00:25 00:00:28 more you do
00:00:26 00:00:30 the more you get back you should be
00:00:28 00:00:31 doing more in each specific domain right
00:00:30 00:00:32 and the niche that you pick or the
00:00:31 00:00:36 specific business so you should be
00:00:32 00:00:38 scaling vertikally that way but also you
00:00:36 00:00:41 should be diversifying and doing more
00:00:38 00:00:43 horizontally that's just smart but at a
00:00:41 00:00:45 certain point as you scale it becomes
00:00:43 00:00:47 more about subtracting things that are
00:00:45 00:00:50 more of a distraction and less of a good
00:00:47 00:00:52 roi either money wise or time wise
00:00:50 00:00:54 in place of those that are once you get
00:00:52 00:00:57 some traction and you've gotten some
00:00:54 00:00:59 results you should be then doubling down
00:00:57 00:01:01 on what's working really well for you
00:00:59 00:01:02 and cutting out pretty much everything
00:01:01 00:01:06 else that is just working
00:01:02 00:01:08 well enough see typically what people do
00:01:06 00:01:11 is they ladder jump right or they niche
00:01:08 00:01:13 hop so they might start here climbing
00:01:11 00:01:14 one ladder let's call this drop shipping
00:01:13 00:01:16 and they might get caught up in shiny
00:01:14 00:01:19 object syndrome and see something else
00:01:16 00:01:20 that looks super interesting maybe it's
00:01:19 00:01:22 cryptokurrency so what do they do they
00:01:20 00:01:24 jump over to the other ladder that is
00:01:22 00:01:26 cryptokurrency and then maybe they see
00:01:24 00:01:28 something that's okay well maybe we're
00:01:26 00:01:30 interested in shopify drop shipping now
00:01:28 00:01:31 instead of retail drop shipping so they
00:01:30 00:01:33 hop over to the shopify ladder and they
00:01:31 00:01:35 start climbing that ladder and this is
00:01:33 00:01:36 just a perpetual thing they keep ladder
00:01:35 00:01:40 hopping and they never really make any
00:01:36 00:01:42 progress on one specific metaphorical
00:01:40 00:01:44 ladder or what's even worse is they try
00:01:42 00:01:46 to do all of these together and then
00:01:44 00:01:48 they barely climb any if you're only
00:01:46 00:01:50 focused on climbing one thing at a time
00:01:48 00:01:52 then obviously you can get a lot higher
00:01:50 00:01:55 a lot faster and this is pareto's
00:01:52 00:01:57 principle or the 80 20 principle in
00:01:55 00:02:00 action and here's basically what this is
00:01:57 00:02:01 and how it applies to your business 20
00:02:00 00:02:03 of your effort drives about 80 of your
00:02:01 00:02:05 results 20 of your products probably
00:02:03 00:02:06 account for about 80 percent of your
00:02:05 00:02:08 profit margin although on the other hand
00:02:06 00:02:10 eighty percent of your effort drives
00:02:08 00:02:11 only twenty percent of your results and
00:02:10 00:02:13 eighty percent of your products probably
00:02:11 00:02:15 account for about twenty percent of your
00:02:13 00:02:18 profit you should focus on cutting out
00:02:15 00:02:19 the in efficiencies in your life and in
00:02:18 00:02:21 your business so you can get more done
00:02:19 00:02:23 in less time and it also means that you
00:02:21 00:02:25 should double down on the 20 of things
00:02:23 00:02:28 that you've identified are the most
00:02:25 00:02:29 meaningful the most profitable the most
00:02:28 00:02:31 productive so here's some examples of
00:02:29 00:02:34 the 80 20 principle in life right to
00:02:31 00:02:36 show you that it is a real principle 80
00:02:34 00:02:38 of the earth is water and only 20
00:02:36 00:02:39 percent of its land 80 of the land is in
00:02:38 00:02:42 20 of the countries 80 percent of
00:02:39 00:02:44 sunshine occurs in 20 of the countries
00:02:42 00:02:46 80 percent of snow and rain occurs in 20
00:02:44 00:02:48 of the countries 80 of crime is
00:02:46 00:02:49 committed by 20 of the people 80 of your
00:02:48 00:02:51 carpet where i thought this was an
00:02:49 00:02:53 interesting one happens on just twenty
00:02:51 00:02:54 percent of the most walked on parts of
00:02:53 00:02:56 your carpet eighty percent of the
00:02:54 00:02:57 earth's population lives in twenty
00:02:56 00:02:59 percent of the countries eighty percent
00:02:57 00:03:01 of the us population lives on twenty in
00:02:59 00:03:02 twenty percent of the states eighty
00:03:01 00:03:04 percent of the traffic jams happen on
00:03:02 00:03:06 just twenty percent of the roads eighty
00:03:04 00:03:08 percent of the traffic jams also happen
00:03:06 00:03:10 at just twenty percent of the day eighty
00:03:08 00:03:11 percent of car accidents happen in just
00:03:10 00:03:12 twenty percent of intersections around
00:03:11 00:03:14 twenty percent of roads so you're
00:03:12 00:03:15 probably sitting there thinking like oh
00:03:14 00:03:18 wow this is a cool concept like why are
00:03:15 00:03:20 you telling me this well apply the 80 20
00:03:18 00:03:22 principle to your business right so ask
00:03:20 00:03:23 yourself what twenty percent of tasks do
00:03:22 00:03:25 you do every day that bring about eighty
00:03:23 00:03:26 percent of the results for your business
00:03:25 00:03:28 that's going to be a crucial question
00:03:26 00:03:29 when you answer that question well
00:03:28 00:03:31 obviously that's really going to help
00:03:29 00:03:33 you be more productive be more efficient
00:03:31 00:03:36 make more money etc the point is
00:03:33 00:03:37 streamline everything wherever possible
00:03:36 00:03:39 ask yourself where things you know if
00:03:37 00:03:41 things that you think are important
00:03:39 00:03:44 actually are as important as you think
00:03:41 00:03:46 that they are really analyze this simple
00:03:44 00:03:48 is always better so i really hope you
00:03:46 00:03:50 enjoyed the video and the concepts on
00:03:48 00:03:51 the 80 20 principle if you got any value
00:03:50 00:03:53 out of the video whatsoever please give
00:03:51 00:03:55 it a thumbs up i genuinely appreciate it
00:03:53 00:03:58 all of these tips on prioritizing and
00:03:55 00:04:00 doing less are great but honestly they
00:03:58 00:04:02 won't do much for you if you aren't
00:04:00 00:04:04 already being productive with the time
00:04:02 00:04:05 that you currently have i highly
00:04:04 00:04:07 recommend checking out another video
00:04:05 00:04:09 that i did on six hacks that have made
00:04:07 00:04:11 me more productive now there's some
00:04:09 00:04:13 really good tips in this video that can
00:04:11 00:04:15 help you maximize your daily output and
00:04:13 00:04:18 get more done every day
00:04:15 00:04:19 even if you're focused on doing less
00:04:18 00:04:20 that should be linked up in the right
00:04:19 00:04:22 hand corner right now but together with
00:04:20 00:04:24 the tips in that video and the tips that
00:04:22 00:04:26 you just learned in this video if you
00:04:24 00:04:29 apply both of them together you'll be a
00:04:26 00:04:29 force to reckon with