How I Turn ANYTHING into a Winning Product | Sell This Way And Make $50,000/Month Dropshipping
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
How I Turn ANYTHING into a Winning Product | Sell This Way And Make $50,000/Month Dropshipping
Table of Contents
How I Turn ANYTHING into a Winning Product | Sell This Way And Make $50,000/Month Dropshipping
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00:00:00 | 00:00:03 | yo what's going on Empire builders in |
00:00:01 | 00:00:05 | today's video I'm gonna be sharing with |
00:00:03 | 00:00:06 | you how you can take boring mundane |
00:00:05 | 00:00:08 | products maybe a product that you're |
00:00:06 | 00:00:10 | struggling to sell on your Shopify |
00:00:08 | 00:00:12 | dropshipping store and how to turn it |
00:00:10 | 00:00:14 | into a winning product that's gonna |
00:00:12 | 00:00:16 | allow you to charge more money allow you |
00:00:14 | 00:00:18 | to outspend your competition on |
00:00:16 | 00:00:21 | advertising and how to generate a flood |
00:00:18 | 00:00:23 | of hungry buyers to your market |
00:00:21 | 00:00:23 | let's get right |
00:00:25 | 00:00:28 | now before we get going out I'll show |
00:00:27 | 00:00:31 | you how to take these boring products |
00:00:28 | 00:00:33 | and turning them into winners I want to |
00:00:31 | 00:00:34 | quickly remind you guys that if you drop |
00:00:33 | 00:00:36 | a comment down below on today's video |
00:00:34 | 00:00:38 | you're gonna be entered into an a free |
00:00:36 | 00:00:40 | 30-minute coaching session with me plus |
00:00:38 | 00:00:42 | if you asked your question within the |
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00:00:42 | 00:00:45 | going to personally answer your question |
00:00:44 | 00:00:46 | so make sure you hit that subscribe |
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00:00:48 | 00:00:52 | every Monday Wednesday Friday as we |
00:00:50 | 00:00:53 | release new content on this channel and |
00:00:52 | 00:00:55 | the winner of our last video we're gonna |
00:00:53 | 00:00:57 | flash that name right here you win the |
00:00:55 | 00:00:58 | free 30-minute coaching session with me |
00:00:57 | 00:01:00 | so all you have to do is email Peter at |
00:00:58 | 00:01:02 | ecommerce Empire builders calm to claim |
00:01:00 | 00:01:04 | your free coaching session but today |
00:01:02 | 00:01:07 | guys I'm excited to tok to you guys |
00:01:04 | 00:01:08 | about how to take a boring product right |
00:01:07 | 00:01:10 | a boring mundane product that you're |
00:01:08 | 00:01:12 | struggling to sell maybe on your Shopify |
00:01:10 | 00:01:13 | store maybe we're using a sales funnel |
00:01:12 | 00:01:15 | and how to turn into a winner how can |
00:01:13 | 00:01:17 | you separate yourself from everybody |
00:01:15 | 00:01:19 | else in your market that is selling that |
00:01:17 | 00:01:22 | same exact product I actually want to |
00:01:19 | 00:01:24 | use a live example here about a story |
00:01:22 | 00:01:25 | that then I went through when I was just |
00:01:24 | 00:01:27 | getting started in business specifically |
00:01:25 | 00:01:29 | my fishing business now you see when I |
00:01:27 | 00:01:32 | got started my fishing business already |
00:01:29 | 00:01:34 | had some experience in an online selling |
00:01:32 | 00:01:36 | right in e-commerce right you used to |
00:01:34 | 00:01:38 | sell stuff on Amazon FBA right and if |
00:01:36 | 00:01:39 | you guys don't know about Amazon right a |
00:01:38 | 00:01:41 | lot of Amazon sellers the only thing |
00:01:39 | 00:01:43 | they compete on is priced right and you |
00:01:41 | 00:01:45 | might be that way too with your Shopify |
00:01:43 | 00:01:46 | store you might be thinking well I'm |
00:01:45 | 00:01:47 | gonna be charging too much you can get |
00:01:46 | 00:01:49 | this on Amazon for 10 bucks I'm really |
00:01:47 | 00:01:51 | sharing with you exactly and throughout |
00:01:49 | 00:01:53 | the entire this video how price doesn't |
00:01:51 | 00:01:54 | actually matter and how you can actually |
00:01:53 | 00:01:56 | charge whatever you want for your |
00:01:54 | 00:01:57 | product so because you're gonna create |
00:01:56 | 00:02:00 | something that the marketplace has never |
00:01:57 | 00:02:01 | seen before very very very easily so |
00:02:00 | 00:02:04 | when I was selling on my Amazon FBA |
00:02:01 | 00:02:05 | stores all we would ever do our |
00:02:04 | 00:02:07 | competitors is like compete on price |
00:02:05 | 00:02:09 | right and I remembered I was remember I |
00:02:07 | 00:02:11 | was at my full-time job actually and I |
00:02:09 | 00:02:13 | saw that you know one of the products we |
00:02:11 | 00:02:15 | were selling it was an outdoor product |
00:02:13 | 00:02:17 | our competitor lowered the price by like |
00:02:15 | 00:02:18 | 50 cents and I was like crap right you |
00:02:17 | 00:02:20 | just lowered the price by 50 cents okay |
00:02:18 | 00:02:21 | well let me a little low in my price by |
00:02:20 | 00:02:22 | 75 cents and then they would have been |
00:02:21 | 00:02:23 | lower by a dollar |
00:02:22 | 00:02:26 | I'd be a dollar 25 and then we keep |
00:02:23 | 00:02:28 | racing to the bottom right and the thing |
00:02:26 | 00:02:29 | is like you get so blinded sometimes for |
00:02:28 | 00:02:31 | sales that you forget that hey you know |
00:02:29 | 00:02:32 | what like you have a business to run |
00:02:31 | 00:02:33 | right if you actually want to plan to |
00:02:32 | 00:02:36 | pay yourself from your business you |
00:02:33 | 00:02:38 | can't just compete on price now when I |
00:02:36 | 00:02:38 | was starting my fishing business I came |
00:02:38 | 00:02:40 | from that meant |
00:02:38 | 00:02:42 | I was like well you know what like you |
00:02:40 | 00:02:44 | know I have this fishing lure well why |
00:02:42 | 00:02:46 | why would they buy it for me why are |
00:02:44 | 00:02:48 | they gonna buy this fishing lure for me |
00:02:46 | 00:02:49 | when they could just go to Amazon they |
00:02:48 | 00:02:51 | can just go to my competitor they can go |
00:02:49 | 00:02:53 | to Walmart they can go to you know Bass |
00:02:51 | 00:02:54 | Pro Shops and buy the same product |
00:02:53 | 00:02:56 | alright and this is where I started |
00:02:54 | 00:02:58 | learning about how to actually create |
00:02:56 | 00:03:00 | good compelling irresistible offers |
00:02:58 | 00:03:01 | there's an amazing book I forget I think |
00:03:00 | 00:03:03 | was Mark joint I wrote this book it's |
00:03:01 | 00:03:05 | called the irresistible offer I highly |
00:03:03 | 00:03:07 | recommend you go definitely pick that up |
00:03:05 | 00:03:09 | as cuz it's gonna show you specifically |
00:03:07 | 00:03:11 | more in detail like how you can take |
00:03:09 | 00:03:13 | these products write these everyday |
00:03:11 | 00:03:15 | products that are gonna continue to |
00:03:13 | 00:03:17 | launch and launch and launch till the |
00:03:15 | 00:03:18 | end of time and how companies are able |
00:03:17 | 00:03:20 | to make them winners right think about |
00:03:18 | 00:03:23 | it guys how are some companies getting |
00:03:20 | 00:03:24 | away with charging a dollar for a water |
00:03:23 | 00:03:26 | bottle but then there's companies |
00:03:24 | 00:03:28 | charging thousands of dollars for a |
00:03:26 | 00:03:30 | single water bottle okay |
00:03:28 | 00:03:32 | now the strategy is creating |
00:03:30 | 00:03:34 | irresistible offers it's a lot easier |
00:03:32 | 00:03:35 | and it doesn't require you to have like |
00:03:34 | 00:03:37 | impeccable branding like these water |
00:03:35 | 00:03:39 | companies do where they hand deliver it |
00:03:37 | 00:03:42 | to you or the white glove service by no |
00:03:39 | 00:03:44 | means right we use very very simple ways |
00:03:42 | 00:03:46 | to increase the value of the product now |
00:03:44 | 00:03:48 | there are two ways right there are two |
00:03:46 | 00:03:50 | ways to get your customer to have a good |
00:03:48 | 00:03:51 | deal and this all relates to each other |
00:03:50 | 00:03:54 | right everybody loves a good deal |
00:03:51 | 00:03:55 | everybody okay this has been since the |
00:03:54 | 00:03:58 | beginning of time and if you still don't |
00:03:55 | 00:04:00 | think that's a going out to Black Friday |
00:03:58 | 00:04:02 | go to Best Buy on Black Friday you'll |
00:04:00 | 00:04:05 | see people get trampled to save 50 bucks |
00:04:02 | 00:04:08 | on a TV okay now when you're creating |
00:04:05 | 00:04:09 | your offer right what are the key things |
00:04:08 | 00:04:11 | that are going to separate you write |
00:04:09 | 00:04:13 | that in for an offer to work it's what's |
00:04:11 | 00:04:16 | gonna separate you from your competition |
00:04:13 | 00:04:18 | and create something that is valuable to |
00:04:16 | 00:04:20 | your customer right so the two ways that |
00:04:18 | 00:04:23 | you can actually give somebody a good |
00:04:20 | 00:04:25 | deal is number one you can give them a |
00:04:23 | 00:04:26 | lower price write your competitor sells |
00:04:25 | 00:04:28 | it for $26.99 |
00:04:26 | 00:04:29 | alright you're gonna sell for $25.99 and |
00:04:28 | 00:04:31 | then they'll come back and sell for |
00:04:29 | 00:04:33 | $24.99 you do it for 23 and it's just |
00:04:31 | 00:04:34 | like boom boom racing to the bottom but |
00:04:33 | 00:04:36 | that is a way you can compete you can do |
00:04:34 | 00:04:39 | that right and people do do that most |
00:04:36 | 00:04:41 | business owners most business advice a |
00:04:39 | 00:04:42 | lot of gurus I see even spewing this on |
00:04:41 | 00:04:45 | YouTube is like oh I'll just lower your |
00:04:42 | 00:04:46 | price right no don't lower your price |
00:04:45 | 00:04:48 | right the second way that you can |
00:04:46 | 00:04:49 | actually give more value to your |
00:04:48 | 00:04:51 | customers and make them feel like |
00:04:49 | 00:04:53 | they're getting this amazing deal right |
00:04:51 | 00:04:55 | is to actually increase the value that |
00:04:53 | 00:04:58 | you're giving them right now what is |
00:04:55 | 00:04:59 | value right value like a lot of people |
00:04:58 | 00:05:00 | say oh give more value give them |
00:04:59 | 00:05:01 | overhead but what exactly is it well |
00:05:00 | 00:05:03 | this is where it comes back to |
00:05:01 | 00:05:05 | understanding who the target demographic |
00:05:03 | 00:05:08 | is right because what might be valuable |
00:05:05 | 00:05:09 | for for one niche might not be valuable |
00:05:08 | 00:05:11 | to another like for example if you put |
00:05:09 | 00:05:13 | together a little you know chichi guide |
00:05:11 | 00:05:16 | off you know how did the how to create |
00:05:13 | 00:05:17 | the the best-tasting cupcakes in the |
00:05:16 | 00:05:19 | world all right look to me I don't care |
00:05:17 | 00:05:20 | about that that's not valuable to me |
00:05:19 | 00:05:22 | I'll eat them but I'm not gonna like go |
00:05:20 | 00:05:24 | out and bake my own cupcakes by no means |
00:05:22 | 00:05:26 | right so you have to think about who the |
00:05:24 | 00:05:27 | target customer is this is goes back to |
00:05:26 | 00:05:29 | also why hate in general stores right |
00:05:27 | 00:05:32 | general stores you can't create offers |
00:05:29 | 00:05:33 | general stores you compete on price it's |
00:05:32 | 00:05:35 | 100 percent you're competing against |
00:05:33 | 00:05:38 | Amazon and Amazon it competes on price |
00:05:35 | 00:05:40 | right so instead what you have to do is |
00:05:38 | 00:05:43 | you would create this irresistible offer |
00:05:40 | 00:05:44 | that has a value of it and to be able to |
00:05:43 | 00:05:46 | even understand what value is you have |
00:05:44 | 00:05:48 | to understand what the result is of your |
00:05:46 | 00:05:50 | target market okay so let's use a real |
00:05:48 | 00:05:52 | live example here right so we're |
00:05:50 | 00:05:54 | launching a company called untapped |
00:05:52 | 00:05:55 | focus here it's a supplement it's a |
00:05:54 | 00:05:57 | nootropic supplement now even though |
00:05:55 | 00:06:00 | this product is pretty unique to the |
00:05:57 | 00:06:02 | marketplace no one cares no one cares |
00:06:00 | 00:06:03 | about my own natural games no one cares |
00:06:02 | 00:06:04 | about any of those things right they |
00:06:03 | 00:06:06 | just want the result of this right |
00:06:04 | 00:06:09 | what's the result of this ok the result |
00:06:06 | 00:06:11 | is more clear focus more mental clarity |
00:06:09 | 00:06:12 | ok boring though that's boring because |
00:06:11 | 00:06:14 | every there's other nootropic so you can |
00:06:12 | 00:06:16 | get memory increase memory increase |
00:06:14 | 00:06:17 | focus how do I get them to buy from me |
00:06:16 | 00:06:19 | alright and this is where the offer |
00:06:17 | 00:06:21 | comes in right we have cool things in |
00:06:19 | 00:06:23 | the works when we launch untapped to do |
00:06:21 | 00:06:25 | different kinds of planners right to |
00:06:23 | 00:06:26 | give people mindset planners right |
00:06:25 | 00:06:28 | people that want focus and clarity |
00:06:26 | 00:06:30 | usually those people are goal oriented |
00:06:28 | 00:06:33 | so these planners are gonna help them |
00:06:30 | 00:06:34 | set goals and set ways daily that |
00:06:33 | 00:06:35 | they're always holding themselves |
00:06:34 | 00:06:37 | accountable for the goals that they're |
00:06:35 | 00:06:39 | setting for themselves and making sure |
00:06:37 | 00:06:40 | they're progressing for because our goal |
00:06:39 | 00:06:42 | with untappd is really to help people |
00:06:40 | 00:06:43 | build our Empire help people hit their |
00:06:42 | 00:06:45 | goals right these are people that |
00:06:43 | 00:06:47 | actually aren't you know they don't want |
00:06:45 | 00:06:49 | to live by the status quo that's our |
00:06:47 | 00:06:51 | target market right so what else do they |
00:06:49 | 00:06:53 | need well maybe I'll put a video guide |
00:06:51 | 00:06:56 | together of me explaining how to use |
00:06:53 | 00:06:59 | this product or how to use this how to |
00:06:56 | 00:07:00 | use this this a journal effectively on a |
00:06:59 | 00:07:02 | daily basis and maybe fill it out and |
00:07:00 | 00:07:04 | show it how I'm using it for myself |
00:07:02 | 00:07:06 | right now that creates even another more |
00:07:04 | 00:07:08 | maybe we'll even add a private community |
00:07:06 | 00:07:11 | group where hey these you know people |
00:07:08 | 00:07:12 | that are taking on tabs can all tok to |
00:07:11 | 00:07:14 | each other maybe they can you know share |
00:07:12 | 00:07:16 | their goals grab an accountability |
00:07:14 | 00:07:18 | partner if they want to so they can |
00:07:16 | 00:07:21 | share their goals with other people |
00:07:18 | 00:07:23 | right now when you compare untappd to |
00:07:21 | 00:07:24 | someone else right that just sells you |
00:07:23 | 00:07:25 | know let's say another nootropic right |
00:07:24 | 00:07:27 | who would you pick right you'll always |
00:07:25 | 00:07:28 | pick the one where you're getting right |
00:07:27 | 00:07:29 | maybe you're getting a cheat sheet guy |
00:07:28 | 00:07:31 | maybe you're getting a notebook with |
00:07:29 | 00:07:33 | your goals you're getting also a video |
00:07:31 | 00:07:34 | guide of how to actually use those |
00:07:33 | 00:07:36 | different kinds of planners you maybe |
00:07:34 | 00:07:37 | you're getting an accountability group |
00:07:36 | 00:07:39 | as well to keep you on track and |
00:07:37 | 00:07:42 | motivated for your goals right that's an |
00:07:39 | 00:07:43 | offer right now price really goes out |
00:07:42 | 00:07:45 | the window of what we can charge for |
00:07:43 | 00:07:48 | untap because our competitors they're |
00:07:45 | 00:07:49 | not doing this right as Jesus has |
00:07:48 | 00:07:51 | another example with boring mundane |
00:07:49 | 00:07:53 | products I mean if fishing lures are |
00:07:51 | 00:07:54 | boring right there's millions of them |
00:07:53 | 00:07:56 | out there there's millions of fishing |
00:07:54 | 00:07:58 | lures that you can go out there and use |
00:07:56 | 00:08:00 | and a lot of them they all do the same |
00:07:58 | 00:08:02 | exact thing right they catch fish right |
00:08:00 | 00:08:03 | so how do you create an offer for a |
00:08:02 | 00:08:05 | boring mundane product like a fishing |
00:08:03 | 00:08:08 | lure well you go and think about who is |
00:08:05 | 00:08:10 | this fishing lure for right is it for |
00:08:08 | 00:08:12 | ice fishermen is it for guys that do |
00:08:10 | 00:08:14 | deep-sea fishing is a guy's for a dude |
00:08:12 | 00:08:16 | who do fly-fishing is it guys who do |
00:08:14 | 00:08:18 | trout fishing bass fishing whatever |
00:08:16 | 00:08:20 | right who's the niche I always go after |
00:08:18 | 00:08:21 | a niche because that's how you're gonna |
00:08:20 | 00:08:24 | be able to really crap this offer that |
00:08:21 | 00:08:26 | speaks directly to them right you've |
00:08:24 | 00:08:28 | seen this in real life where you're like |
00:08:26 | 00:08:29 | you know what I'm gonna buy this product |
00:08:28 | 00:08:31 | because it's saying hey you know what |
00:08:29 | 00:08:32 | this is this is made for four mothers |
00:08:31 | 00:08:34 | that are more environmentally conscious |
00:08:32 | 00:08:36 | or something right instead of you know |
00:08:34 | 00:08:38 | this other product right that doesn't |
00:08:36 | 00:08:40 | have that messaging right that is why |
00:08:38 | 00:08:42 | those companies right and really observe |
00:08:40 | 00:08:43 | this are able to charge more for their |
00:08:42 | 00:08:45 | products right because they're |
00:08:43 | 00:08:46 | specifically targeting a group of people |
00:08:45 | 00:08:48 | right they're not having that broad |
00:08:46 | 00:08:50 | appeal because they don't want everybody |
00:08:48 | 00:08:52 | right they only want very very specific |
00:08:50 | 00:08:55 | people to buy their product and |
00:08:52 | 00:08:57 | therefore they can charge more for their |
00:08:55 | 00:08:59 | products right so with your product or |
00:08:57 | 00:09:00 | with your product or even like a boring |
00:08:59 | 00:09:02 | product a fishing lure you have to |
00:09:00 | 00:09:04 | understand who's the target demographic |
00:09:02 | 00:09:06 | right so let's say it's it's it's a bass |
00:09:04 | 00:09:08 | fisherman or fly fisherman whatever |
00:09:06 | 00:09:10 | right they're gonna get that product in |
00:09:08 | 00:09:11 | the mail right let's say you just sell |
00:09:10 | 00:09:12 | them a product or if they're gonna |
00:09:11 | 00:09:14 | demand they got it all right what other |
00:09:12 | 00:09:16 | problems do they now have because every |
00:09:14 | 00:09:18 | time you sell somebody something you're |
00:09:16 | 00:09:19 | gonna introduce more |
00:09:18 | 00:09:20 | problems right even though you just |
00:09:19 | 00:09:22 | solve the problem by giving them a |
00:09:20 | 00:09:24 | product right they're gonna be like well |
00:09:22 | 00:09:25 | now they're gonna have all these other |
00:09:24 | 00:09:26 | things going on in their head be like |
00:09:25 | 00:09:27 | well how do I use this |
00:09:26 | 00:09:29 | alright what kind of fish does this |
00:09:27 | 00:09:31 | catch right like how do I tie this right |
00:09:29 | 00:09:33 | what what temperature water do I need to |
00:09:31 | 00:09:35 | use this on what well weather outside |
00:09:33 | 00:09:36 | doesn't have to be for me to use this |
00:09:35 | 00:09:37 | fish you know they're gonna come all |
00:09:36 | 00:09:39 | these objections and your niche has the |
00:09:37 | 00:09:41 | same exact thing let's say you sell |
00:09:39 | 00:09:42 | baking stuff right like and you sell |
00:09:41 | 00:09:43 | them like a baking tray they're gonna |
00:09:42 | 00:09:46 | have all these other concerns of like |
00:09:43 | 00:09:48 | well how do I actually use this thing |
00:09:46 | 00:09:51 | right how what are the good recipes to |
00:09:48 | 00:09:53 | to use to bake this stuff right and |
00:09:51 | 00:09:55 | that's where you come in as the business |
00:09:53 | 00:09:56 | owner and create value right so they get |
00:09:55 | 00:09:59 | this they get this fish and oh but what |
00:09:56 | 00:10:00 | else can I give them with that - to make |
00:09:59 | 00:10:02 | sure they're successful with that right |
00:10:00 | 00:10:03 | because that's our goal is for the |
00:10:02 | 00:10:04 | people to be successful with our product |
00:10:03 | 00:10:05 | is that they're gonna tell their friends |
00:10:04 | 00:10:08 | are gonna tell their family they're |
00:10:05 | 00:10:10 | gonna buy from us more often right you |
00:10:08 | 00:10:12 | always want to make sure that you're |
00:10:10 | 00:10:13 | always focusing on getting over the |
00:10:12 | 00:10:15 | result from your from your from your |
00:10:13 | 00:10:16 | product when your customer gets it so |
00:10:15 | 00:10:18 | with a fishing lure right maybe you can |
00:10:16 | 00:10:21 | offer you know a cheat sheet guide right |
00:10:18 | 00:10:23 | telling them hey the top 5 the top 5 |
00:10:21 | 00:10:24 | knots to use on this on this 5 fish |
00:10:23 | 00:10:25 | fries maybe you'll give them a little |
00:10:24 | 00:10:26 | video guide or even get like your |
00:10:25 | 00:10:28 | influence or if you don't want to do it |
00:10:26 | 00:10:30 | yourself or if I hire somebody on up |
00:10:28 | 00:10:32 | work or free up to shoot you a you know |
00:10:30 | 00:10:34 | five-minute guide of how to actually use |
00:10:32 | 00:10:35 | this product depending on you know what |
00:10:34 | 00:10:37 | kind of temperature is outside or what |
00:10:35 | 00:10:39 | kind of you know water temperature it is |
00:10:37 | 00:10:41 | right and even there you can throw in |
00:10:39 | 00:10:43 | like a like a private community group |
00:10:41 | 00:10:45 | where people can tok about it right and |
00:10:43 | 00:10:47 | there is so much value in that stuff |
00:10:45 | 00:10:49 | guys the thing is like when you |
00:10:47 | 00:10:51 | congregate a very niche group of people |
00:10:49 | 00:10:52 | right conversations start happening |
00:10:51 | 00:10:54 | right and they'll keep buying from you |
00:10:52 | 00:10:56 | because people buy from you the first |
00:10:54 | 00:10:57 | time you get that solution but they'll |
00:10:56 | 00:10:59 | stay with you and continue to buy from |
00:10:57 | 00:11:01 | you if there's like that community feel |
00:10:59 | 00:11:03 | with this right because people love to |
00:11:01 | 00:11:05 | tok about the things that they're |
00:11:03 | 00:11:06 | interested in a lot of times and you |
00:11:05 | 00:11:08 | know for you maybe you're into like a |
00:11:06 | 00:11:09 | hobby that you maybe you don't have |
00:11:08 | 00:11:10 | anybody to tok about but guess what |
00:11:09 | 00:11:11 | maybe a company comes along and they're |
00:11:10 | 00:11:13 | like hell we have a private community |
00:11:11 | 00:11:16 | Ryan come and join us and tok about |
00:11:13 | 00:11:18 | this stuff the people will stay with you |
00:11:16 | 00:11:20 | for that community right people want to |
00:11:18 | 00:11:22 | be part and communicate with other |
00:11:20 | 00:11:25 | people that are like them right that's |
00:11:22 | 00:11:27 | that's that society right and this is so |
00:11:25 | 00:11:30 | so powerful to have your customers as |
00:11:27 | 00:11:31 | well in this sort of group and there's |
00:11:30 | 00:11:34 | so many different things that you can |
00:11:31 | 00:11:35 | add into your products right guys well |
00:11:34 | 00:11:37 | you just have to think it through a |
00:11:35 | 00:11:39 | little bit right |
00:11:37 | 00:11:40 | you just had you don't have to be you |
00:11:39 | 00:11:42 | don't need the videos you don't need to |
00:11:40 | 00:11:43 | put in massive efforts to this there's |
00:11:42 | 00:11:45 | places that you can get this stuff for |
00:11:43 | 00:11:46 | free online where you can go to pry PLR |
00:11:45 | 00:11:49 | websites all right these are called |
00:11:46 | 00:11:51 | private label rights right so you can |
00:11:49 | 00:11:53 | essentially go out there and license the |
00:11:51 | 00:11:55 | rights still like a video course ebooks |
00:11:53 | 00:11:57 | and you can resell them and brand them |
00:11:55 | 00:11:58 | as your own right so you can get a quick |
00:11:57 | 00:12:00 | turnaround like that or you can go to up |
00:11:58 | 00:12:02 | work and go to free up right and they |
00:12:00 | 00:12:04 | can go create those things for you or |
00:12:02 | 00:12:06 | preferably you go and create your own |
00:12:04 | 00:12:07 | right and I encourage you guys to be |
00:12:06 | 00:12:09 | into the niches that you want to create |
00:12:07 | 00:12:10 | your own content because it's gonna be |
00:12:09 | 00:12:11 | fun for you right the niche you're in |
00:12:10 | 00:12:13 | isn't fun for you you're probably not |
00:12:11 | 00:12:15 | gonna last in business for more than six |
00:12:13 | 00:12:17 | months to two a year so I always |
00:12:15 | 00:12:19 | encourage you guys like have fun with |
00:12:17 | 00:12:21 | this stuff create stuff for your |
00:12:19 | 00:12:23 | customers to help them get to the result |
00:12:21 | 00:12:25 | that they're trying to get into okay now |
00:12:23 | 00:12:26 | when you create this bundle maybe you've |
00:12:25 | 00:12:27 | given them some ebooks maybe you're |
00:12:26 | 00:12:28 | giving them a little video guide maybe |
00:12:27 | 00:12:30 | we're giving them a community maybe |
00:12:28 | 00:12:32 | you're giving them even like a low |
00:12:30 | 00:12:33 | tiket product that you can toss in |
00:12:32 | 00:12:35 | there for one example with our fishing |
00:12:33 | 00:12:37 | stuff we always tossed in like a little |
00:12:35 | 00:12:39 | stiker that was like a cheat sheet that |
00:12:37 | 00:12:41 | told them hey when to use what kind of |
00:12:39 | 00:12:43 | fishing lure right like with on tap |
00:12:41 | 00:12:44 | we're gonna we plan to not on the |
00:12:43 | 00:12:46 | initial Elantra but we plan to put in |
00:12:44 | 00:12:47 | like these little magnets that people |
00:12:46 | 00:12:48 | can stik on their fridge that gives |
00:12:47 | 00:12:50 | them like a little guide on how to use |
00:12:48 | 00:12:52 | it right that's valuable and it gives |
00:12:50 | 00:12:54 | you top of mind right always think about |
00:12:52 | 00:12:55 | how can you work how can your products |
00:12:54 | 00:12:56 | say top of mind for your custom because |
00:12:55 | 00:12:58 | if you're not top of mind they're not |
00:12:56 | 00:12:59 | gonna remember you right that's why we |
00:12:58 | 00:13:01 | create assets for ourselves so they're |
00:12:59 | 00:13:03 | seeing us in multiple places and you |
00:13:01 | 00:13:04 | start getting that omnipresence right so |
00:13:03 | 00:13:06 | if I have a stiker and I give it to you |
00:13:04 | 00:13:07 | and it's like a it's a cool magnet and |
00:13:06 | 00:13:09 | you find it valuable yeah you're gonna |
00:13:07 | 00:13:10 | put it on your fridge now every time you |
00:13:09 | 00:13:12 | open your fridge you're gonna see me |
00:13:10 | 00:13:12 | right same with our stiker that we did |
00:13:12 | 00:13:14 | it for our fishing |
00:13:12 | 00:13:15 | for a fishing stuff right people stuck |
00:13:14 | 00:13:17 | that under tackle boxes on their boats |
00:13:15 | 00:13:18 | so they see us every time they go |
00:13:17 | 00:13:21 | fishing right it's like a subliminal |
00:13:18 | 00:13:23 | reminder of where they got it from and |
00:13:21 | 00:13:26 | how it's actually providing more value |
00:13:23 | 00:13:27 | for them right now that is how you're |
00:13:26 | 00:13:28 | gonna be able to create a product and |
00:13:27 | 00:13:31 | charge more than your customers right |
00:13:28 | 00:13:32 | and it rightfully so right you went and |
00:13:31 | 00:13:34 | put the time in to create this nice |
00:13:32 | 00:13:36 | offer you can actually charge more for |
00:13:34 | 00:13:38 | it right but I always recommend you stay |
00:13:36 | 00:13:40 | comparable right so if somebody's |
00:13:38 | 00:13:41 | selling their product for you know 2699 |
00:13:40 | 00:13:42 | amazon and yours is on twenty six ninety |
00:13:41 | 00:13:46 | nine or |
00:13:42 | 00:13:48 | yours in this cell right start at $26.99 |
00:13:46 | 00:13:50 | right and if your conversions are going |
00:13:48 | 00:13:51 | up and it's awesome raise the price |
00:13:50 | 00:13:53 | right now you're seeing that hey you |
00:13:51 | 00:13:55 | know what people aren't really price |
00:13:53 | 00:13:56 | shopping for you they're actually caring |
00:13:55 | 00:13:58 | about the value that you're giving them |
00:13:56 | 00:13:58 | if you have any questions about this |
00:13:58 | 00:14:00 | stuff |
00:13:58 | 00:14:01 | whatsoever drop a comment down below in |
00:14:00 | 00:14:03 | today's video smash that like button let |
00:14:01 | 00:14:05 | me know if you found today's video |
00:14:03 | 00:14:07 | helpful and if you do drop a comment |
00:14:05 | 00:14:09 | you'll also be entered in to win a free |
00:14:07 | 00:14:11 | coaching session completely with me and |
00:14:09 | 00:14:13 | we could tok about your brand new or |
00:14:11 | 00:14:14 | existing ecommerce business and also if |
00:14:13 | 00:14:16 | you want my personal help and you want |
00:14:14 | 00:14:17 | my help for my other seven-figure team |
00:14:16 | 00:14:19 | members here on the e-commerce Empire |
00:14:17 | 00:14:20 | builders you can actually book a |
00:14:19 | 00:14:22 | completely free call with us and we can |
00:14:20 | 00:14:24 | see how we can actually help you we |
00:14:22 | 00:14:25 | don't accept everybody so you there's an |
00:14:24 | 00:14:27 | application that you have to fill it but |
00:14:25 | 00:14:29 | there's also a 7-figure case study that |
00:14:27 | 00:14:30 | will give you completely for free down |
00:14:29 | 00:14:32 | below in the strips in this video you'll |
00:14:30 | 00:14:34 | see all the information to do that but |
00:14:32 | 00:14:36 | guys have a fantastik rest of your day |
00:14:34 | 00:14:41 | and remember your empire starts now |
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