How I Would Build A $100k Shopify Dropshipping Store From SCRATCH
Published on: December 6 2022 by Shri Kanase
How I Would Build A $100k Shopify Dropshipping Store From SCRATCH
Table of Contents
How I Would Build A $100k Shopify Dropshipping Store From SCRATCH
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00:00:00 | 00:00:04 | yo what is going on everybody srikanasa |
00:00:02 | 00:00:08 | here so how i would build |
00:00:04 | 00:00:11 | a 100 000 shopify drop shipping store |
00:00:08 | 00:00:13 | if i were to begin from scratch now this |
00:00:11 | 00:00:15 | is one of the most common questions |
00:00:13 | 00:00:16 | a lot of people especially beginners or |
00:00:15 | 00:00:18 | intermediates even |
00:00:16 | 00:00:20 | have on their minds and that is how can |
00:00:18 | 00:00:22 | somebody who has already done it |
00:00:20 | 00:00:24 | go and start from the beginning and |
00:00:22 | 00:00:26 | basically get back to where they |
00:00:24 | 00:00:26 | originally were and to tell you guys the |
00:00:26 | 00:00:28 | truth |
00:00:26 | 00:00:31 | it is much easier to do that especially |
00:00:28 | 00:00:31 | from scratch once you already know the |
00:00:31 | 00:00:33 | basics once |
00:00:31 | 00:00:35 | you already know what works and what |
00:00:33 | 00:00:37 | doesn't work with shopify so i'm going |
00:00:35 | 00:00:37 | to show you guys exactly how i would go |
00:00:37 | 00:00:39 | about |
00:00:37 | 00:00:40 | starting a brand new shopify store with |
00:00:39 | 00:00:42 | literally nothing |
00:00:40 | 00:00:44 | under my belt and how i would go about |
00:00:42 | 00:00:45 | building it into a six-figure drop |
00:00:44 | 00:00:47 | shipping business so |
00:00:45 | 00:00:48 | this is actually one video you're gonna |
00:00:47 | 00:00:50 | want to watch until the end because |
00:00:48 | 00:00:52 | towards the later portion of the video i |
00:00:50 | 00:00:53 | do tok about ads and this is one thing |
00:00:52 | 00:00:55 | a lot of people do struggle with |
00:00:53 | 00:00:57 | but without wasting any more time let's |
00:00:55 | 00:00:58 | just jump right into it |
00:00:57 | 00:01:00 | the first thing you'll have to do in |
00:00:58 | 00:01:03 | order to build a six figure seven figure |
00:01:00 | 00:01:04 | and any kind of business with shopify in |
00:01:03 | 00:01:06 | the first place |
00:01:04 | 00:01:08 | is to smash that like button until it |
00:01:06 | 00:01:10 | turns blue i promise it's gonna take |
00:01:08 | 00:01:12 | just two quick seconds okay hopefully if |
00:01:10 | 00:01:13 | you smash that like button down below |
00:01:12 | 00:01:15 | but let's start by toking about the |
00:01:13 | 00:01:17 | first thing when it comes to building a |
00:01:15 | 00:01:19 | shopify drop shipping business that goes |
00:01:17 | 00:01:20 | up to six figure levels |
00:01:19 | 00:01:22 | and the first thing i actually want to |
00:01:20 | 00:01:24 | start toking about is data now |
00:01:22 | 00:01:26 | exactly what does this mean what does |
00:01:24 | 00:01:27 | anything have to do with data |
00:01:26 | 00:01:29 | towards the beginning of my shopify |
00:01:27 | 00:01:32 | journey i really didn't even know how |
00:01:29 | 00:01:33 | important data was for my shopify drop |
00:01:32 | 00:01:36 | shipping store |
00:01:33 | 00:01:36 | but unknowingly i was still investing a |
00:01:36 | 00:01:39 | lot of money |
00:01:36 | 00:01:40 | into gathering data and as of right now |
00:01:39 | 00:01:42 | i do understand |
00:01:40 | 00:01:43 | what data is and how important it is for |
00:01:42 | 00:01:45 | shopify but |
00:01:43 | 00:01:46 | during my early days i definitely did |
00:01:45 | 00:01:48 | not know what that meant |
00:01:46 | 00:01:50 | and right now if i had to start from |
00:01:48 | 00:01:53 | scratch i would definitely focus |
00:01:50 | 00:01:55 | more on the data aspect of advertising |
00:01:53 | 00:01:57 | and of my shopify dropshipping source so |
00:01:55 | 00:01:58 | exactly what does this mean if i were to |
00:01:57 | 00:02:00 | start from |
00:01:58 | 00:02:02 | scratch i would want to gather as much |
00:02:00 | 00:02:04 | data as possible |
00:02:02 | 00:02:06 | for my pixels and this is going to lead |
00:02:04 | 00:02:08 | on to me creating |
00:02:06 | 00:02:09 | look-alike audiences email lists and so |
00:02:08 | 00:02:11 | forth because |
00:02:09 | 00:02:12 | you guys want to understand one thing |
00:02:11 | 00:02:14 | you don't have any control over your |
00:02:12 | 00:02:16 | business manager account on facebook or |
00:02:14 | 00:02:17 | on your merch antenna or google ads |
00:02:16 | 00:02:18 | account with |
00:02:17 | 00:02:20 | google or just about any other |
00:02:18 | 00:02:23 | advertising platform however |
00:02:20 | 00:02:24 | you do have control over your data |
00:02:23 | 00:02:26 | meaning your email |
00:02:24 | 00:02:27 | list and your customer list these things |
00:02:26 | 00:02:30 | are something you can download |
00:02:27 | 00:02:32 | and keep on your computer or hard drive |
00:02:30 | 00:02:32 | safely and they won't be taken away from |
00:02:32 | 00:02:34 | you |
00:02:32 | 00:02:36 | unless you of course delete them so that |
00:02:34 | 00:02:38 | is why it has become extremely |
00:02:36 | 00:02:41 | important to invest money into data to |
00:02:38 | 00:02:42 | make sure you have a good and optimized |
00:02:41 | 00:02:44 | customer list and this could also |
00:02:42 | 00:02:46 | include look like audiences |
00:02:44 | 00:02:47 | so you can use them to your advantage so |
00:02:46 | 00:02:49 | from the beginning |
00:02:47 | 00:02:51 | i would focus my energy on getting data |
00:02:49 | 00:02:54 | it could mean getting data from |
00:02:51 | 00:02:55 | advertising on free facebook groups free |
00:02:54 | 00:02:57 | instagram influencers or |
00:02:55 | 00:02:59 | even paying for those things and making |
00:02:57 | 00:03:02 | sure that the data i'm getting |
00:02:59 | 00:03:03 | is appropriate for my shopify drop |
00:03:02 | 00:03:05 | shipping store meaning if it's a niche |
00:03:03 | 00:03:07 | store in a one given niche |
00:03:05 | 00:03:08 | i want people coming onto my website who |
00:03:07 | 00:03:10 | may be interested |
00:03:08 | 00:03:12 | with stuff related to that niche but |
00:03:10 | 00:03:13 | this all ties into the advertising |
00:03:12 | 00:03:15 | platform |
00:03:13 | 00:03:17 | aspect because a lot of people actually |
00:03:15 | 00:03:18 | believe advertising is literally the |
00:03:17 | 00:03:20 | most important |
00:03:18 | 00:03:21 | thing and while that is true to an |
00:03:20 | 00:03:24 | extent you can't really |
00:03:21 | 00:03:25 | utilize any advertising platform fully |
00:03:24 | 00:03:27 | until you have |
00:03:25 | 00:03:28 | proper data until the data that you do |
00:03:27 | 00:03:30 | have is actually |
00:03:28 | 00:03:31 | relevant to the kind of products you're |
00:03:30 | 00:03:33 | selling to the kind of audiences you |
00:03:31 | 00:03:34 | want to be targeting so that's why it's |
00:03:33 | 00:03:36 | super important to start |
00:03:34 | 00:03:37 | off with knowing exactly what kind of |
00:03:36 | 00:03:39 | data you want |
00:03:37 | 00:03:41 | and this again relates to the niche or |
00:03:39 | 00:03:43 | general store which you have chosen |
00:03:41 | 00:03:45 | to do drop shipping with and we'll be |
00:03:43 | 00:03:46 | going more into detail in those |
00:03:45 | 00:03:48 | very shortly but when it comes to |
00:03:46 | 00:03:49 | advertising platform here's exactly what |
00:03:48 | 00:03:51 | i would do |
00:03:49 | 00:03:52 | and this is assuming that i have |
00:03:51 | 00:03:53 | literally zero knowledge with addresses |
00:03:52 | 00:03:57 | and platforms as well |
00:03:53 | 00:03:59 | i would go in and master one at a time |
00:03:57 | 00:04:01 | but here's the big difference i would |
00:03:59 | 00:04:04 | not go into one of the saturated |
00:04:01 | 00:04:06 | platforms such as facebook ads mostly |
00:04:04 | 00:04:07 | simply because in my opinion facebook |
00:04:06 | 00:04:09 | ads is already very saturated |
00:04:07 | 00:04:11 | and if you're just a beginner especially |
00:04:09 | 00:04:11 | someone that has little to no budget to |
00:04:11 | 00:04:14 | spend |
00:04:11 | 00:04:16 | facebook ads is not the way to go and |
00:04:14 | 00:04:16 | this is where the unsaturated versus |
00:04:16 | 00:04:18 | saturated |
00:04:16 | 00:04:20 | topic comes into play a lot of people |
00:04:18 | 00:04:21 | think that the unsaturated platforms |
00:04:20 | 00:04:23 | like pinterest |
00:04:21 | 00:04:25 | tiktok and so forth are extremely |
00:04:23 | 00:04:27 | hard to use that their |
00:04:25 | 00:04:28 | shopify store is extremely unique and |
00:04:27 | 00:04:29 | it's not going to be able to be |
00:04:28 | 00:04:31 | advertised |
00:04:29 | 00:04:32 | on these unsaturated platforms but let |
00:04:31 | 00:04:33 | me tell you that that is far from the |
00:04:32 | 00:04:34 | truth |
00:04:33 | 00:04:36 | a lot of people in a wide variety of |
00:04:34 | 00:04:37 | different niches are finding great |
00:04:36 | 00:04:39 | success with |
00:04:37 | 00:04:41 | unsaturated advertising platforms so |
00:04:39 | 00:04:43 | that's exactly how you want to go about |
00:04:41 | 00:04:44 | this and what i would personally do as |
00:04:43 | 00:04:47 | well and here are a few examples |
00:04:44 | 00:04:48 | of unsaturated platforms i would start |
00:04:47 | 00:04:50 | looking into first one |
00:04:48 | 00:04:52 | tiktok obviously second pinterest |
00:04:50 | 00:04:52 | third one google ads there are also |
00:04:52 | 00:04:54 | things like |
00:04:52 | 00:04:56 | reddit ads bing ads and so forth but |
00:04:54 | 00:04:58 | these three are the main that i would |
00:04:56 | 00:05:00 | start looking into because they are |
00:04:58 | 00:05:02 | gaining extremely high in popularity |
00:05:00 | 00:05:04 | i already use google ads a lot and the |
00:05:02 | 00:05:05 | reason why i believe google ads is still |
00:05:04 | 00:05:07 | unsaturated is because |
00:05:05 | 00:05:09 | within the past year thousands and |
00:05:07 | 00:05:11 | thousands of shopify drop shippers have |
00:05:09 | 00:05:13 | been suspended from google ads |
00:05:11 | 00:05:15 | a lot of them have given up on trying to |
00:05:13 | 00:05:17 | get their ad accounts back so that means |
00:05:15 | 00:05:18 | this has basically become unsaturated at |
00:05:17 | 00:05:20 | this point so if you are |
00:05:18 | 00:05:22 | able to follow my videos and get the ad |
00:05:20 | 00:05:24 | account and the merchant center account |
00:05:22 | 00:05:26 | approved and that will be a big win for |
00:05:24 | 00:05:27 | you and you can make a lot of sales with |
00:05:26 | 00:05:28 | google but |
00:05:27 | 00:05:30 | these three are definitely one of the |
00:05:28 | 00:05:31 | main ones i would start looking into if |
00:05:30 | 00:05:33 | i was a beginner |
00:05:31 | 00:05:35 | starting from scratch but that brings me |
00:05:33 | 00:05:37 | to the product section along with |
00:05:35 | 00:05:39 | finding products which are of course |
00:05:37 | 00:05:41 | good for the general public |
00:05:39 | 00:05:42 | and something that is quirky interesting |
00:05:41 | 00:05:44 | and heavy |
00:05:42 | 00:05:45 | in demand i would also look at the |
00:05:44 | 00:05:47 | following first of all i would ask |
00:05:45 | 00:05:48 | myself the product i'm trying to add and |
00:05:47 | 00:05:50 | sell |
00:05:48 | 00:05:52 | is actually relevant to the platform |
00:05:50 | 00:05:54 | that i want to sell on so that means |
00:05:52 | 00:05:56 | if i want to sell on tiktok i'll need |
00:05:54 | 00:05:57 | to find products which are more ideal |
00:05:56 | 00:05:59 | for the tiktok audience |
00:05:57 | 00:06:01 | of course 50 and 60 year olds may not |
00:05:59 | 00:06:03 | really be using tiktok as much |
00:06:01 | 00:06:05 | as 20 and 30 year olds so i would have |
00:06:03 | 00:06:06 | to take that into consideration |
00:06:05 | 00:06:08 | when doing product research for that |
00:06:06 | 00:06:10 | platform on the other hand with google |
00:06:08 | 00:06:12 | ads if you were to sell via google you |
00:06:10 | 00:06:13 | may be able to sell all kinds of |
00:06:12 | 00:06:15 | different products |
00:06:13 | 00:06:16 | regardless of the age group because all |
00:06:15 | 00:06:18 | kinds of individuals |
00:06:16 | 00:06:19 | do shop on google they do search things |
00:06:18 | 00:06:21 | up on google so |
00:06:19 | 00:06:23 | that is the benefit with google and that |
00:06:21 | 00:06:23 | is you can simply sell anything that you |
00:06:23 | 00:06:25 | want |
00:06:23 | 00:06:26 | via google ads on the other hand with |
00:06:25 | 00:06:28 | pinterest maybe you want to try to sell |
00:06:26 | 00:06:29 | beauty products or something related to |
00:06:28 | 00:06:30 | the woman |
00:06:29 | 00:06:32 | audience mostly simply because more |
00:06:30 | 00:06:33 | women use pinterest than men |
00:06:32 | 00:06:35 | and this is exactly what i mean when i |
00:06:33 | 00:06:36 | say try to find products related to the |
00:06:35 | 00:06:38 | platform |
00:06:36 | 00:06:39 | a lot of people go wrong here thinking |
00:06:38 | 00:06:40 | that something that works for facebook |
00:06:39 | 00:06:42 | ads |
00:06:40 | 00:06:43 | may work for google and that is far from |
00:06:42 | 00:06:45 | the truth you want to really think about |
00:06:43 | 00:06:47 | your advertising platform and know |
00:06:45 | 00:06:48 | whether what you're trying to sell |
00:06:47 | 00:06:50 | will work with that given advertising |
00:06:48 | 00:06:51 | platform but another thing that i would |
00:06:50 | 00:06:53 | heavily look |
00:06:51 | 00:06:55 | into and basically focus all of my |
00:06:53 | 00:06:57 | energy on is high tiket |
00:06:55 | 00:06:58 | i would really not try to sell low |
00:06:57 | 00:06:59 | tiket or even mid tiket items at this |
00:06:58 | 00:07:02 | point |
00:06:59 | 00:07:02 | in 2021 and onwards because 99 of drop |
00:07:02 | 00:07:04 | shippers |
00:07:02 | 00:07:06 | are doing exactly that i'm always trying |
00:07:04 | 00:07:07 | to stand out of the crowd i'm always |
00:07:06 | 00:07:09 | trying to try different |
00:07:07 | 00:07:11 | things and that also means trying high |
00:07:09 | 00:07:12 | tiket more than low tiket and that's |
00:07:11 | 00:07:14 | simply because i have had more results |
00:07:12 | 00:07:16 | as of now with high tiket |
00:07:14 | 00:07:18 | compared to low and i already know that |
00:07:16 | 00:07:20 | high tiket it takes the same amount of |
00:07:18 | 00:07:20 | effort to sell that as it would with a |
00:07:20 | 00:07:22 | 20 |
00:07:20 | 00:07:24 | product so that is why i would mostly |
00:07:22 | 00:07:25 | look into high tiket products |
00:07:24 | 00:07:28 | related to this given platform and this |
00:07:25 | 00:07:29 | could mean 200 up to 500 |
00:07:28 | 00:07:31 | that is a sweet range for a high tiket |
00:07:29 | 00:07:33 | which i have personally notiked but |
00:07:31 | 00:07:35 | this brings me to the next one which is |
00:07:33 | 00:07:37 | website because it doesn't matter what |
00:07:35 | 00:07:39 | kind of ads you run if you don't have a |
00:07:37 | 00:07:39 | proper setup website which is optimized |
00:07:39 | 00:07:42 | for conversions |
00:07:39 | 00:07:44 | it's simply not gonna work so with the |
00:07:42 | 00:07:46 | website here's what you need to decide |
00:07:44 | 00:07:47 | from the beginning do you want to have a |
00:07:46 | 00:07:49 | general store or a niche store |
00:07:47 | 00:07:51 | knowing what i know already i would |
00:07:49 | 00:07:52 | personally start with a general store to |
00:07:51 | 00:07:54 | leave my options open |
00:07:52 | 00:07:56 | and i would not really want to cave |
00:07:54 | 00:07:58 | myself into a specific niche |
00:07:56 | 00:08:00 | especially if the advertising platform |
00:07:58 | 00:08:02 | i'm using is completely new to me |
00:08:00 | 00:08:03 | and i have little to no idea what kind |
00:08:02 | 00:08:05 | of audiences actually shop on those |
00:08:03 | 00:08:06 | given platforms so |
00:08:05 | 00:08:08 | that is why i would go with a general |
00:08:06 | 00:08:10 | store to start off with |
00:08:08 | 00:08:11 | and to set up my general store here's |
00:08:10 | 00:08:13 | exactly what i would do |
00:08:11 | 00:08:15 | i would go on these three websites and i |
00:08:13 | 00:08:17 | would try to mimic their layout as much |
00:08:15 | 00:08:17 | as possible now this does not mean that |
00:08:17 | 00:08:19 | you go in |
00:08:17 | 00:08:21 | and copy everything word for word and |
00:08:19 | 00:08:23 | make sure that every link and every |
00:08:21 | 00:08:25 | design is exactly the same as these but |
00:08:23 | 00:08:27 | it does mean that you want to have a |
00:08:25 | 00:08:28 | sort of similar layout to these websites |
00:08:27 | 00:08:30 | and that's simply because |
00:08:28 | 00:08:32 | these are six-figure seven-figure |
00:08:30 | 00:08:33 | generating websites which do that amount |
00:08:32 | 00:08:35 | every single month |
00:08:33 | 00:08:37 | and they're already successful so you |
00:08:35 | 00:08:39 | want to kind of be following the success |
00:08:37 | 00:08:40 | and not try to make your own path and |
00:08:39 | 00:08:42 | i'm not saying that it can't work to |
00:08:40 | 00:08:44 | make your own path however |
00:08:42 | 00:08:46 | if other websites are already successful |
00:08:44 | 00:08:48 | you may want to sort of mimic those and |
00:08:46 | 00:08:49 | go from there and 2lots.com |
00:08:48 | 00:08:51 | sharper image and inspire uplift these |
00:08:49 | 00:08:53 | three are basically all you need |
00:08:51 | 00:08:55 | to build a successful hundred thousand |
00:08:53 | 00:08:57 | dollar per month or even per year |
00:08:55 | 00:08:59 | drop shipping store but let's bring it |
00:08:57 | 00:09:00 | down to the product page because the |
00:08:59 | 00:09:01 | product page |
00:09:00 | 00:09:03 | regardless of which advertising platform |
00:09:01 | 00:09:05 | you use is about 90 |
00:09:03 | 00:09:07 | of the battle the 10 of the battle is |
00:09:05 | 00:09:09 | basically the other pages |
00:09:07 | 00:09:10 | on your website with product page here's |
00:09:09 | 00:09:11 | the |
00:09:10 | 00:09:13 | exact few things i would follow there's |
00:09:11 | 00:09:15 | a few more things you can watch |
00:09:13 | 00:09:16 | my other video on how to lay out a |
00:09:15 | 00:09:18 | perfect product page but for this |
00:09:16 | 00:09:19 | i'm going to keep it short and simple |
00:09:18 | 00:09:20 | and lay out just the main things that i |
00:09:19 | 00:09:21 | would do |
00:09:20 | 00:09:24 | first things first i would have no |
00:09:21 | 00:09:25 | timers no trust badges or any |
00:09:24 | 00:09:27 | unnecessary info |
00:09:25 | 00:09:29 | taking up space on the product page a |
00:09:27 | 00:09:31 | lot of people have those collections |
00:09:29 | 00:09:33 | noting down exactly which category this |
00:09:31 | 00:09:34 | product is in at the top |
00:09:33 | 00:09:36 | and then they have the special share |
00:09:34 | 00:09:38 | buttons below the description |
00:09:36 | 00:09:40 | and all sorts of these funky things |
00:09:38 | 00:09:42 | which just end up taking space and are |
00:09:40 | 00:09:43 | not really beneficial to the general |
00:09:42 | 00:09:44 | customer so |
00:09:43 | 00:09:46 | we want to get rid of those and we want |
00:09:44 | 00:09:47 | to get rid of any unnecessary white |
00:09:46 | 00:09:49 | space because |
00:09:47 | 00:09:50 | this reduces the amount of scrolling a |
00:09:49 | 00:09:52 | customer has to do |
00:09:50 | 00:09:53 | and in some cases it might even speed up |
00:09:52 | 00:09:55 | your website so make sure |
00:09:53 | 00:09:57 | that you don't have any unnecessary info |
00:09:55 | 00:09:58 | that takes up space |
00:09:57 | 00:10:00 | but in addition you want to be starting |
00:09:58 | 00:10:02 | to focus more on search engine |
00:10:00 | 00:10:04 | optimized descriptions it does not |
00:10:02 | 00:10:06 | matter if you're using google ads or not |
00:10:04 | 00:10:08 | a search engine optimized description is |
00:10:06 | 00:10:10 | going to significantly |
00:10:08 | 00:10:11 | help you get organic sales in the long |
00:10:10 | 00:10:13 | run in the beginning |
00:10:11 | 00:10:15 | it may seem like a hassle but trust me |
00:10:13 | 00:10:17 | as you keep doing this and over time |
00:10:15 | 00:10:19 | as you do more you're going to get more |
00:10:17 | 00:10:21 | and more sales organically and that is |
00:10:19 | 00:10:21 | exactly what you should be aiming for i |
00:10:21 | 00:10:23 | mean |
00:10:21 | 00:10:24 | nobody really likes spending money to |
00:10:23 | 00:10:26 | get sales so search engine optimized |
00:10:24 | 00:10:26 | descriptions will definitely help you |
00:10:26 | 00:10:28 | with that |
00:10:26 | 00:10:29 | now i have an entire video on how to |
00:10:28 | 00:10:30 | create a search in an optimized |
00:10:29 | 00:10:32 | description |
00:10:30 | 00:10:34 | you guys can watch it on my channel i'll |
00:10:32 | 00:10:36 | leave the link in the description below |
00:10:34 | 00:10:38 | but in addition you want to have random |
00:10:36 | 00:10:40 | reviews per product |
00:10:38 | 00:10:41 | in proper english now exactly what do i |
00:10:40 | 00:10:43 | mean by random reviews |
00:10:41 | 00:10:45 | when i say random reviews i mean that |
00:10:43 | 00:10:47 | one product should have seven reviews |
00:10:45 | 00:10:48 | another one should have 31 and the third |
00:10:47 | 00:10:50 | one should have 43 |
00:10:48 | 00:10:52 | and so forth you want to keep it random |
00:10:50 | 00:10:54 | you don't want to import exactly 10 |
00:10:52 | 00:10:55 | reviews per product because |
00:10:54 | 00:10:57 | that is just going to mess things up and |
00:10:55 | 00:10:57 | it's not really going to make the |
00:10:57 | 00:10:59 | customer |
00:10:57 | 00:11:01 | trust you anymore so you want to make |
00:10:59 | 00:11:02 | sure that those are pretty much |
00:11:01 | 00:11:04 | random and that they're in proper |
00:11:02 | 00:11:06 | english but final thing for the website |
00:11:04 | 00:11:07 | you don't really have to go too in-depth |
00:11:06 | 00:11:09 | you want to make sure that your website |
00:11:07 | 00:11:10 | is fast and by fast |
00:11:09 | 00:11:13 | i mean less than three seconds if it's |
00:11:10 | 00:11:15 | more than 30 seconds it's going to |
00:11:13 | 00:11:16 | significantly start going into your |
00:11:15 | 00:11:18 | conversion rate you're going to notike a |
00:11:16 | 00:11:19 | lower conversion rate |
00:11:18 | 00:11:21 | overall for your website so if you want |
00:11:19 | 00:11:23 | to avoid that make sure that your |
00:11:21 | 00:11:24 | website is fast and loading faster than |
00:11:23 | 00:11:25 | three seconds maybe within two seconds |
00:11:24 | 00:11:27 | or so |
00:11:25 | 00:11:28 | and for this i do recommend hiring |
00:11:27 | 00:11:30 | somebody on fiverr or upwork |
00:11:28 | 00:11:32 | that is normally what i would do if i |
00:11:30 | 00:11:33 | were starting a brand new shopify store |
00:11:32 | 00:11:35 | but |
00:11:33 | 00:11:37 | this brings me to the ad section now |
00:11:35 | 00:11:37 | there's a reason why the ad section here |
00:11:37 | 00:11:39 | is extremely |
00:11:37 | 00:11:41 | small and that's because if you have |
00:11:39 | 00:11:43 | been doing all these things correctly |
00:11:41 | 00:11:44 | with the ads as long as you are |
00:11:43 | 00:11:46 | targeting the right products to the |
00:11:44 | 00:11:48 | right audience you should be getting |
00:11:46 | 00:11:51 | some kind of results this is not really |
00:11:48 | 00:11:53 | rocket science a lot of people like to |
00:11:51 | 00:11:54 | over complicate ad so here's exactly |
00:11:53 | 00:11:55 | what i would personally do |
00:11:54 | 00:11:57 | i would start off by first of all |
00:11:55 | 00:11:58 | testing the new advertising platform |
00:11:57 | 00:11:59 | because |
00:11:58 | 00:12:02 | at this point i would have little to no |
00:11:59 | 00:12:04 | data or knowledge about this ad platform |
00:12:02 | 00:12:06 | so i would start with a very low budget |
00:12:04 | 00:12:07 | and i would test different audiences and |
00:12:06 | 00:12:09 | different products of course |
00:12:07 | 00:12:11 | i would try to keep my audiences as |
00:12:09 | 00:12:13 | relevant as possible to the product |
00:12:11 | 00:12:15 | but i would definitely start off with a |
00:12:13 | 00:12:17 | low budget and then slowly over time |
00:12:15 | 00:12:19 | scale up based on the results now for |
00:12:17 | 00:12:20 | google ads a low budget would mean |
00:12:19 | 00:12:22 | around 25 dollars a day |
00:12:20 | 00:12:23 | for tiktok and pinterest on the other |
00:12:22 | 00:12:24 | hand it may mean around ten dollars a |
00:12:23 | 00:12:26 | day |
00:12:24 | 00:12:28 | per ad this depends on your budget as |
00:12:26 | 00:12:29 | well if you have a much lower budget |
00:12:28 | 00:12:30 | than that then i highly recommend you |
00:12:29 | 00:12:32 | start off |
00:12:30 | 00:12:34 | at five dollars a day for tiktok |
00:12:32 | 00:12:35 | facebook pinterest and so forth but |
00:12:34 | 00:12:37 | here's another thing |
00:12:35 | 00:12:39 | when it comes to running ads and |
00:12:37 | 00:12:41 | gathering data because in the end |
00:12:39 | 00:12:42 | we're running ads simply to gather data |
00:12:41 | 00:12:44 | so our pixel becomes smarter |
00:12:42 | 00:12:46 | there is something called good data |
00:12:44 | 00:12:48 | versus bad data |
00:12:46 | 00:12:50 | exactly what is good data good data is |
00:12:48 | 00:12:53 | when you are getting people |
00:12:50 | 00:12:53 | on your product page which have some |
00:12:53 | 00:12:55 | kind of |
00:12:53 | 00:12:56 | interest with the product that you're |
00:12:55 | 00:12:59 | trying to sell or are |
00:12:56 | 00:13:01 | relevant in some way with your products |
00:12:59 | 00:13:02 | you don't want to be advertising a dog |
00:13:01 | 00:13:04 | necklace to the cat lovers niche |
00:13:02 | 00:13:06 | and you don't want to be advertising the |
00:13:04 | 00:13:08 | cat necklace to a dog lover's niche and |
00:13:06 | 00:13:10 | that's exactly what i mean by good data |
00:13:08 | 00:13:11 | but this would categorize as bad data |
00:13:10 | 00:13:13 | and bad data is of course again |
00:13:11 | 00:13:15 | as i already mentioned targeting the |
00:13:13 | 00:13:17 | wrong product to the wrong audience |
00:13:15 | 00:13:19 | that means the wrong number of people if |
00:13:17 | 00:13:20 | any will come onto your website |
00:13:19 | 00:13:22 | and they won't really be interested in |
00:13:20 | 00:13:23 | what you want to sell so this is going |
00:13:22 | 00:13:25 | to mess up your pixel |
00:13:23 | 00:13:26 | but in addition there's another way to |
00:13:25 | 00:13:29 | get bad data and that is |
00:13:26 | 00:13:30 | by running big budget adsense especially |
00:13:29 | 00:13:31 | in the beginning |
00:13:30 | 00:13:32 | a lot of people believe that if they |
00:13:31 | 00:13:34 | want to get data fast they're going to |
00:13:32 | 00:13:36 | have to run a hundred dollar |
00:13:34 | 00:13:37 | thousand dollar per day assets |
00:13:36 | 00:13:39 | especially if they already have a big |
00:13:37 | 00:13:41 | budget and that is not a good idea |
00:13:39 | 00:13:43 | simple because your ad account is new it |
00:13:41 | 00:13:45 | really has not enough data to work with |
00:13:43 | 00:13:46 | so if you start it off at the extremely |
00:13:45 | 00:13:48 | high budget |
00:13:46 | 00:13:49 | the advertising platform all it really |
00:13:48 | 00:13:51 | wants is your money |
00:13:49 | 00:13:52 | so what it's going to do is it's going |
00:13:51 | 00:13:54 | to try to show your ads |
00:13:52 | 00:13:55 | to the largest number of people possible |
00:13:54 | 00:13:57 | and this could mean |
00:13:55 | 00:13:59 | a lot of people that are not really that |
00:13:57 | 00:14:01 | interested in your product or are |
00:13:59 | 00:14:03 | not really optimized for adding to cart |
00:14:01 | 00:14:04 | or purchasing are going to end up on |
00:14:03 | 00:14:05 | your website so this would categorize as |
00:14:04 | 00:14:07 | bad data |
00:14:05 | 00:14:08 | something you want to avoid and that is |
00:14:07 | 00:14:10 | also something i would do so again |
00:14:08 | 00:14:12 | start with a low budget this brings me |
00:14:10 | 00:14:13 | to the final point on the list of what i |
00:14:12 | 00:14:15 | would do to get to a hundred thousand |
00:14:13 | 00:14:16 | dollars with my shopify drop shipping |
00:14:15 | 00:14:17 | store and that |
00:14:16 | 00:14:19 | is scaling because if you have been |
00:14:17 | 00:14:20 | following everything so far |
00:14:19 | 00:14:22 | if you have been running ads testing new |
00:14:20 | 00:14:24 | products you're obviously going to be |
00:14:22 | 00:14:25 | starting to find a few winning products |
00:14:24 | 00:14:26 | and it may take a few weeks it may take |
00:14:25 | 00:14:28 | even months |
00:14:26 | 00:14:29 | that doesn't matter what matters is that |
00:14:28 | 00:14:31 | you are consistent with it because |
00:14:29 | 00:14:33 | without consistency |
00:14:31 | 00:14:34 | none of this matters once you get to the |
00:14:33 | 00:14:34 | scaling phase that's when you want to |
00:14:34 | 00:14:36 | hire |
00:14:34 | 00:14:37 | talent and outsource based on the |
00:14:36 | 00:14:39 | revenue that you're generating |
00:14:37 | 00:14:41 | you want to also start scaling up with |
00:14:39 | 00:14:43 | your ad sets meaning using one of the |
00:14:41 | 00:14:44 | scaling methods i mentioned on my |
00:14:43 | 00:14:45 | youtube channel like vertikal scaling |
00:14:44 | 00:14:48 | horizontal scaling |
00:14:45 | 00:14:50 | and so forth and going from there but |
00:14:48 | 00:14:51 | also outsourcing a lot of the tasks |
00:14:50 | 00:14:54 | which are taking up a lot of your time |
00:14:51 | 00:14:55 | and mostly focusing on the advertising |
00:14:54 | 00:14:57 | because in the end |
00:14:55 | 00:14:59 | as a shopify dropshipper advertising is |
00:14:57 | 00:15:00 | where i personally know my results will |
00:14:59 | 00:15:02 | come from but that is the general |
00:15:00 | 00:15:04 | strategy of what i would do to go from |
00:15:02 | 00:15:05 | zero all the way up to a hundred |
00:15:04 | 00:15:07 | thousand dollars in sales with my |
00:15:05 | 00:15:08 | shopify drop shipping store |
00:15:07 | 00:15:10 | if you're looking to get one-on-one |
00:15:08 | 00:15:10 | mentoring or one-on-one consulting and |
00:15:10 | 00:15:12 | if you |
00:15:10 | 00:15:14 | really want me to guide you personally |
00:15:12 | 00:15:15 | step by step do send me a message on |
00:15:14 | 00:15:17 | |
00:15:15 | 00:15:19 | dedicated young i do offer one-on-one |
00:15:17 | 00:15:19 | mentoring especially for google ads only |
00:15:19 | 00:15:21 | but |
00:15:19 | 00:15:23 | if you found any type of value in this |
00:15:21 | 00:15:24 | video smash that like button and smash |
00:15:23 | 00:15:26 | that subscribe button and i'll see you |
00:15:24 | 00:15:26 | guys next time |
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