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How much do tiktok ads cost

Published on: October 30 2022 by pipiads

How much do tiktok ads cost?

 In today’s video we are going to take a deep dive into a very common question among beginner TikTok advertisers, that is: how much does a successful TikTok ad campaign cost?

How much do tiktok ads cost

startTime durationTime text
00:00.0 00:05.5 right how much does a successful tik
00:02.6 00:07.1 tok ad campaign cost well we're going
00:05.5 00:09.2 to dive into my screen here I'm going to
00:07.1 00:11.1 share with you guys one particular
00:09.2 00:13.4 campaign that has been working
00:11.1 00:16.4 phenomenally well for one of our tik
00:13.4 00:18.7 tok clients we actually generated 51
00:16.4 00:22.3 book calls so one thing to understand is
00:18.7 00:25.9 that this account is for a book called
00:22.3 00:28.4 funnel this is the main kpis sales are
00:25.9 00:30.8 just part of the process we obviously
00:28.4 00:32.7 are want to add optimize for sales but
00:30.8 00:35.0 book calls is what we're going after
00:32.7 00:37.9 here so I'm just going to quickly talk
00:35.0 00:40.4 about this because you know it's a
00:37.9 00:42.0 question of how much do I need to spend
00:40.4 00:44.1 on tiktok right that's the answer
00:42.0 00:46.9 that you want is how much should I spend
00:44.1 00:49.5 on take that home how much do I need in
00:46.9 00:51.2 terms of budget to be able to make tik
00:49.5 00:52.9 tok work for my brand and that's
00:51.2 00:55.3 actually going to depend right and I
00:52.9 00:57.5 know that's not the best answer right
00:55.3 01:00.6 it's a cop-out answer is oh it depends
00:57.5 01:03.7 but in reality that's that's what it is
01:00.6 01:07.4 right so what type of offer do you have
01:03.7 01:10.5 is it an e-commerce offer do you have a
01:07.4 01:12.6 high tiket offer such as this one that
01:10.5 01:17.0 I'm displaying right here is for a high
01:12.6 01:18.8 tiket offer okay uh is your offer local
01:17.0 01:20.9 right so there are different things
01:18.8 01:25.0 there are different kpis different
01:20.9 01:28.1 objectives that will let's say give you
01:25.0 01:31.4 Clarity in terms of the budget and how
01:28.1 01:33.5 to budget for these campaigns so one is
01:31.4 01:37.2 not going to be the right answer to
01:33.5 01:39.3 every single offer on tiktok so I can
01:37.2 01:44.0 only speak of maybe from our experience
01:39.3 01:46.5 what has been let's say the a driver for
01:44.0 01:48.3 success in terms of this tiktok
01:46.5 01:51.5 campaign and maybe how much was spent
01:48.3 01:54.9 but you should really do an analysis of
01:51.5 01:56.8 you know what your numbers are and I
01:54.9 01:59.2 think that's the better answer for for
01:56.8 02:01.4 this is what are your numbers what's
01:59.2 02:04.4 your average order value would your
02:01.4 02:08.2 customer lifetime value what is your
02:04.4 02:10.3 minimal cost per acquisition that you
02:08.2 02:12.4 can get right that you need to get by
02:10.3 02:14.6 right so like if you're over twenty
02:12.4 02:16.3 dollars GPA and you're losing money then
02:14.6 02:19.5 what's the point right so you need to
02:16.3 02:21.9 really understand uh your numbers before
02:19.5 02:24.2 you can answer that question so you know
02:21.9 02:27.2 I can quickly share with you guys here I
02:24.2 02:31.4 mean this is six sales for example 22
02:27.2 02:33.9 900 in Revenue but these are sales that
02:31.4 02:37.1 are hired on the higher tiket side
02:33.9 02:40.0 and this is 51 calls right so obviously
02:37.1 02:42.1 from the 51 calls six sales took place
02:40.0 02:45.6 you know we're getting leads for 21
02:42.1 02:48.5 right so like for other people like 20
02:45.6 02:50.8 leads may not be uh profitable right
02:48.5 02:52.3 that may not be ideal uh they would need
02:50.8 02:54.3 to get three dollar leads five dollar
02:52.3 02:57.0 leads which is possible with tiktok
02:54.3 02:58.6 but you can see here the spend is six
02:57.0 03:01.2 thousand two hundred and twenty three
02:58.6 03:03.2 dollars that's how much it took for us
03:01.2 03:05.0 to actually get this to work right this
03:03.2 03:06.4 is the lifetime hey guys before we
03:05.0 03:07.7 continue with the video I quickly do
03:06.4 03:10.6 want to take a second to talk about
03:07.7 03:12.1 today's video sponsor which is me more
03:10.6 03:14.1 specifically The tiktok ads
03:12.1 03:15.4 masterclass that I put together now a
03:14.1 03:17.3 lot of you already know this but tik
03:15.4 03:19.1 tok ads are the hottest thing in
03:17.3 03:20.8 advertising right now and rightfully so
03:19.1 03:24.7 I would kind of compare them to say
03:20.8 03:26.2 Facebook ads in 2015 2016. they're not
03:24.7 03:28.1 good so I put together this master class
03:26.2 03:30.2 which is designed to bring anyone up to
03:28.1 03:31.9 speed and set them up for success with
03:30.2 03:33.8 tiktok ads and right now you can take
03:31.9 03:36.0 advantage of our special internet
03:33.8 03:38.0 inductory launch pricing and get the
03:36.0 03:39.9 master class at a massive discount if
03:38.0 03:41.3 you are interested check the link in the
03:39.9 03:43.5 description below and with that let's
03:41.3 03:45.8 jump back into the video if you look at
03:43.5 03:48.4 last seven days for example right so
03:45.8 03:51.7 last seven days we spent 730 dollars we
03:48.4 03:54.5 got seven book calls the kpi is you know
03:51.7 03:56.2 uh less than 200 cost per call so in
03:54.5 03:58.4 this particular case this we're hitting
03:56.2 04:00.7 that kpi but there's no sales this last
03:58.4 04:03.1 seven days right that's expected when
04:00.7 04:05.9 you look at last 14 days
04:03.1 04:08.6 take a look at this here right there you
04:05.9 04:10.1 go so 19 calls 100 you know eleven
04:08.6 04:13.0 dollars cost per call so it still it
04:10.1 04:14.6 took two thousand dollars uh for us to
04:13.0 04:17.5 get that and there's still no sales here
04:14.6 04:21.0 the sales took place uh actually last
04:17.5 04:22.6 month in August right so go here you'll
04:21.0 04:24.9 be able to see how much is spent for
04:22.6 04:26.4 example in August this is where the
04:24.9 04:27.5 sales page so right now in September
04:26.4 04:29.7 there still haven't been any sales
04:27.5 04:30.8 because it is there is a sales cycle so
04:29.7 04:33.1 that's another thing you want to
04:30.8 04:34.6 consider it's not so much as like all
04:33.1 04:37.4 right how much do I spend before I can
04:34.6 04:39.8 get results those things will come with
04:37.4 04:42.3 different testing that you do right is
04:39.8 04:44.2 your creative grade good enough to get
04:42.3 04:46.0 you those initial results right if
04:44.2 04:47.5 you're an Ecom right so I'll break it
04:46.0 04:50.3 down this way you're in e-commerce right
04:47.5 04:52.3 now you have this product you sell it
04:50.3 04:55.0 for forty dollars well you need to
04:52.3 04:59.2 advertise it and sell it on tiktok
04:55.0 05:01.1 you need to get 15 CPA right so if you
04:59.2 05:03.1 start a campaign at twenty dollars a day
05:01.1 05:04.7 let's say okay and you and we have
05:03.1 05:07.2 reality you want to do maybe for
05:04.7 05:08.6 multiple campaigns at a time right and
05:07.2 05:11.0 you know on the ad set level you can set
05:08.6 05:13.5 it the minimum is 20 a day on tiktok
05:11.0 05:15.4 so let's say you do four campaigns 20 a
05:13.5 05:17.9 day you know you have one or two winning
05:15.4 05:20.1 ads let's say you have two good ads and
05:17.9 05:21.8 you start measuring performance right so
05:20.1 05:24.4 the first week you may not even get a
05:21.8 05:26.8 sale you know if you spend a hundred
05:24.4 05:28.5 dollars well and then you know you're
05:26.8 05:30.5 likely gonna pause but you want to
05:28.5 05:32.7 measure what happens after the click
05:30.5 05:34.0 right so are people you know going to
05:32.7 05:36.2 the site
05:34.0 05:38.5 um are they checking out right so what's
05:36.2 05:41.1 your cost per checkout or your cost per
05:38.5 05:42.4 add to cart uh more importantly you know
05:41.1 05:44.2 your clicks right are you getting good
05:42.4 05:47.0 decent clicks so for example for this
05:44.2 05:49.4 you know this account getting three
05:47.0 05:51.5 dollars four dollars of cpcs for example
05:49.4 05:54.1 right so that may not work for this
05:51.5 05:57.8 particular uh you know offer on the Ecom
05:54.1 06:00.1 side so it again it goes back to the
05:57.8 06:01.7 numbers right so you know in the market
06:00.1 06:03.5 that you're in
06:01.7 06:05.3 um in order for this to to work work or
06:03.5 06:07.8 to get an idea of how much you should
06:05.3 06:09.9 spend okay if you have a product that's
06:07.8 06:12.5 forty dollars then you need to ensure
06:09.9 06:15.2 that you can get maybe two dollar clicks
06:12.5 06:18.2 you know uh even less than that would be
06:15.2 06:19.7 ideal so that way you can maximize those
06:18.2 06:22.8 those clicks so if you have a hundred
06:19.7 06:25.9 clicks and one purchase then you got a
06:22.8 06:28.4 ten percent conversion rate right so you
06:25.9 06:30.3 need to measure that and and see if it
06:28.4 06:33.3 mathematically makes sense for you to
06:30.3 06:35.2 advertise on tiktok right so that's a
06:33.3 06:38.5 recommendation today is that you don't
06:35.2 06:39.8 want to compare directly to this result
06:38.5 06:42.1 for example that we're getting for this
06:39.8 06:43.7 client if you want to give it a shot you
06:42.1 06:46.5 know you have everything aligned you
06:43.7 06:48.9 have ads you have a good product you
06:46.5 06:50.8 know you want to go for it start low
06:48.9 06:52.9 start low and see and measure your
06:50.8 06:55.4 results see how high your click-through
06:52.9 06:57.7 rates are uh you know your cpcs how low
06:55.4 07:00.0 they are and and also if you start
06:57.7 07:02.0 getting checkouts and add to carts and
07:00.0 07:04.9 then optimize from there so that is the
07:02.0 07:07.4 biggest recommendation is you know doing
07:04.9 07:09.9 your own due diligence and measuring
07:07.4 07:12.5 your own performance and seeing if you
07:09.9 07:14.6 can make it profitable right so that is
07:12.5 07:16.6 a recommendation uh we hope you enjoyed
07:14.6 07:18.2 the video uh don't forget to like
07:16.6 07:20.0 comment subscribe and turn on your
07:18.2 07:21.8 notifications to get notified when we
07:20.0 07:25.7 drop some more video advertising
07:21.8 07:25.7 knowledge your way take care

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