Twitter Advertising Costs - How Much Do Twitter Ads Cost?

hey guys, it's Bren blaze here. welcome along to today's video. were going to be diving into Twitter advertising costs: how much it costs to advertise on Twitter and how to go about turning it into an actual profitable investment as opposed to a cost. so, first of all, we're going to dive into tagging and this is one of the most crucial parts. that's going to determine whether your advertising is profitable or not and how much it's going to cost you. because how targeted you are, how much of a message to market-match there is, how much your content is relevant to the person, is going to determine the cost of your advertising, because the more targeted it is, the more engagement you're going to get, and Twitter sees engagements, like any advertising platform, as relevancy. in other words, that your content, whatever you're providing, is obviously relevant to the people, so it's going to shore to them even more, which is going to bring down your cost even more, and not your competitors out of the arena. so targeting guys: there are multiple ways to target on twitter. tarik, twitter is an incredibly powerful platform, even compared to facebook. there are multiple ways to advertise. a lot of twitter investors have gone onto twitter saying you need to drive revenue, so twitter has invested a lot of time in enhancing their advertising platform to entike internet entrepreneur marketers like you and me to use their platform to advertise more often. one of the first ways you can advertise is by followers. if you've got an industry leader, an industry industry Titan, someone that's a big deal or a big name in your niche in whatever product service you're American to, you can display your ads to the followers of that person, of that company, whatever it may be. you can also go after interest. now this is a much broader way to advertise. you can go after general trends, general big kind of keywords phrases, which is going to bring our pure cost more, because, if not as targeted, you want to be advertising with surgical precision as opposed to broad shotgun marketing approaches. so I personally stay away from interest-based advertising. a great one to go after is to advertise and terms of keywords so you can actually Twitter can actually act as a form of search engine marketing so you can read into the mind of your prospect what exactly they're thinking, what exactly they're looking for, because people are searching in Twitter for turns all the time and you can actually go after people that are typing in certain phrases in real time. let's say: you've got a travel product. you can go after someone that's just after typing: I hate my job, I can't wait to get on my next holiday, whatever it may be. you can show your ad to those people in their newsfeed in real-time. other what forms of keywords you can go after. let's say it's somebody that wants to lose weight. they're just after typing in the phrase: I really need to lose 10 pounds. you've a weight loss product. you can display your ad to them right then and there, when they're actually in the mind- well, in that mind stage, when they're actually thinking about it. audiences is another way. this is extremely powerful. this is what's going to bring your cost per click down to pennies. custom audiences: if you can place a pixel on your content, for example on your blog, you get a visitor through to that blog to visit your content. you can then follow that person around the internet, around Twitter, and keep displaying the ads with them for literally pennies, because you're being rewarded for the fact that that person is already engaged with your content. again, no, TV targeting is the next one. this is broader. again, this is on a bigger scale. now, if you've got deeper pockets, you can take this approach. for example, let's say you're in real estate and there's some TV program that airs every Friday night to do it flip. and real estate, a lot of these programs, a lot of these TV shows are entiking people to get on Twitter and use a certain hashtag so you can follow people with hashtags. let's are people that type a certain hashtag. so let's say it's Shark Tank, a shark tank, you can follow people. if you've got a product in the business to business sector to help people that are interested in that show, you can be shown your eyes to these people. again, that's slightly broader interest in TV target and a slightly broader. it's not as laser targeted as the other approaches we just mentioned. so once you've got your targeting dialed in, guys, the next part of this formula is bidding. now this is where you can really drive your cost-per-click way down. the beautiful thing about pay-per-click PPC advertising is that you're only paying cost per click. your pain every time someone takes an action which allows you to have full control over how much you're spending on your advertising. now your CTR affects your CPC. this stands for your click-through rate affects your cost per click. so your click-through rate: again it's back to targeting your click-through rate. your engagement rate is determined by how targeted your advertising is. how lined up is your solution to the person's problem. that's going to determine your click-through rate, which is going to drive down your cost per click, because once, as we said earlier, won't fit. once Twitter sees how engaged people are, they're going to show your ad, your advertisement, more than any, more than the competitors, which is going to bring down your cost per click. they're going to reward you. so you might see when you're creating the ad, you might see a recommended bid by Twitter to be one to three dollars. now this does not mean that you're going to pay that per click. and the way you go about this, the way a great strategy- is to start high and then go low, so you can start on the high end of what Twitter recommends. now you might be bidding $3.00 per click, but you won't be spending anywhere near that in most scenarios, more than likely. let's say it's down around 80 cent. so what ends up happening? what the best thing to do is then to go back into your advertising. once you see it's average, an 80 cent, go back in and set your high-end bid to 81 cents. this is going to drive your cost per click down to around 10 to 30 cents per click, which is usually are going to end up 40 to 50 percent for a fraction of what you initially paid in the first place. this is a killer strategy, guys. this is a great way to really drive down your cost and if you're sending them to valuable content, which we're going to go into in a minute- you're really going to get a big return on your advertising investment. so the last step, guys, is the icing on the cake, which is maximizing your results. the best way to go about this- it gets back to tagging- is to build up that targeted follower base. what this is going to do is, once you've got that audience built-ins, instead of trying to advertise to new people all the time. it may cost money initially to get that follower, but, unlike Facebook, which uses an edge rank which has now formed a pay-to-play approach, you've got to. once you get a like on your facebook page, you've got to reinvest money just to be shown in that person's newsfeed, whereas with Twitter, every single follower you've got, you have the potential to be shown in every one of the news aggregators of that person, of that follower on Twitter. so for that reason, it can be far more powerful and your advertising dollar can go a lot further. so you need to be posting valuable content consistently. people need to see that you're posting content consistently so that they continue to follow you and continue to engage in your content. now getting back to building custom audiences. this is the key for maximizing your results and that's to build out that custom audience. but, as we said, placing a pixel on your content. you don't want to be driving directly to a sales page. you want to be building that. nor like entrust the KLT factor, sending people to valuable content. that's a niche specific. build out that audience and then you can follow that person around the i.

Twitter Ads in 2020/2021 l Is Twitter Marketing Worth It?

twitter ads. everyone says they're the next best thing, but are they any good stik around. this video is brought to you by email 10k. learn how to book meetings with billion dollar brands and take your company to the next level at email10kcom. i was toking to dennis yu, who does a lot of facebook ads. he runs blitz metrics- and we were toking about twitter ads. he started dipping his toe in the water and i wanted to dip my toe in the water as well. he said: report back on the results. and i thought let's report back on the results on this channel so we can deliver value to you guys at the same time. in this video, you're going to see us spend 200 on twitter ads, with and without conversion tracking, to promote our course, email 10k, which is the best way to start and grow your business. this turned into a two-day experiment. first we did a 100 spend with no conversion tracking. then i found out they have conversion tracking and i spent another 100 for you to make sure that we get good results. and here it is. here is our twitter ad test. this is round two. we did another twitter ad test a couple years ago and the platform was not ready at all. we've got no conversions. so how has it improved? it's 2020, now are twitter ads worthwhile in 2020.. first off, let's jump into the ads manager. i did run the campaign. i put 100 total budget. it looks like after a week it might not have spent the entire 100, spent 80, but that's okay. we can go for 80.. 80 to get 34 link clicks. point four percent click rate and a two dollar cost per click, which to me seems a little high. so how is twitter ads manager? well, it's pretty easy to set up a campaign. you can go for video views. i went for website clicks. as far as i could tell, there are no pixels with twitter, which makes it very hard for us to measure actual results. i can measure clicks. i can measure whether people are following us on twitter, but whether people actually went to the email 10k landing page and converted i actually have no idea. so that makes it a little tough, but we can judge based on clicks. anyway, the campaigns are pretty easy to set up. put in the campaign name, put in your funding source, your daily budget, your total budget, your ad category. you need to select a category. is it clear what i should be doing on this on this part. ad group name: all right audiences. this is what i do like about twitter. so twitter advertising lets you choose audiences based on who they're following. this is what i did for these ads. so i went to follower lookalikes and i typed a bunch of cold email- people so like steli- and i also typed cold email tools- so things like lem list- and went from there. you can see it's got 8.6 to 10 and a half thousand, so people that look like me- and then what you can also do is expand your audience. so twitter will find people that look like the followers of these people that aren't specifically these followers that may or may not be good. then what you can do is either select your old tweets to promote on the platform or you can create new tweets that are just used for advertising. i created new tweets based on some of our most popular tweets that promoted the course email 10k, and also i tested three headlines that we're using for our new webinar to see which one performed the better. so let's jump in and see the results. how were twitter ads? how did it turn out? so, first of all, the way that a lot of these ad platforms work is: if one campaign is working, it will eat the budget of the other one. so you can tell here i went in and paused two campaigns. that's because these were working and we're dragging the budget down for everything else, so i paused these two. however, that didn't seem to work when it came to spending on these last two here. so two of the headlines didn't even get tested, so we tested three. let's say we tested three headlines here. so you can see, here, out of the three ads, there were three completely different results. this one- two cold emails, one meeting targeting companies with over 5 million in revenue- not bad- led to 11 clicks at 1.67 per click and a 1.4 click rate. now compare that to our headline tweet, which was the number one lead generation strategy for digital agency hunters: how to get clients and make money at will using cold email. that one only got a point 23 click rate and cost us three dollars and 29 cents per click. now you might look at this and say, well, this one's the obvious winner, and i would say that too. however, that's only because twitter doesn't give you a pixel, because what i've seen based on other ad platforms is this one might be 329 a click, but all of these clicks might have converted into emails and without seeing the pixel data of the actual conversions, we have nothing to go on. i will say, based on that, that this tweet is the winner, but i really wish that twitter had some kind of pixeling. oh, they do have pixeling. they do have conversion tracking. i'm impressed with twitter's targeting. i like that you can go and target followers of people that look like the people that follow your competitors. that's great. i like that you can use free tweets that have performed on the platform and then use those to get conversions and if they do have conversion tracking, maybe this will be a good platform. this is about half a test, i'd say. i just spent 80 bucks. we got a little bit of data, which that's the point of advertising. right, you spend, you get some data, you go from there. i learned enough to throw these two headlines out. so if we're gonna use how to get clients for your digital agency using my unorthodox cold email scripts- that's in the trash- and this one number one lead generation strategy for digital agency owners- how to get clients and make money at will using cold email- that's in the trash. now what i'm gonna do is set up twitter ads- part two. so let's set up a part two with conversion tracking of this campaign, and i can show you how easy it is to set up. so i'm gonna go into the back end of our system real quick and just click into our landing page. now we'll go to tools: conversion tracking. create a new conversion event. this is going to be email 10k list sign up. this is going to be a sign up. use a universal website tag and what this will allow us to do is put one website tag across all pages, which is going to be right here in our tracking code. i'll put it right in between google and facebook so twitter can hang as well. post engagement attribution window: i'll put it seven days, one day post view: we're just going for email sign up, so it'll be this url. so all you do is take the tag, pop it into the header of your site, save and update. now, in theory, anyway, we have this installed. so return to conversion tracking. let's sign up. so now what i'll be able to do is copy this campaign and we'll set up part two. now it's a two hundred dollar twitter test, because that's what you gotta do sometimes. so i'm gonna create a different campaign for each test, because i wanna make sure that each one gets twenty dollars put behind it. optimize for website conversions, and that's gonna be list sign up- look at us, knowing what we're doing. targeting: it's gonna be the same as before. i'm only gonna select one tweet. i have three, and i'm gonna use the ones that failed last time too, because we didn't actually get data on those. i want to know who's actually converting. so that's one total ad group budget. just remove that. i think that's what stopped us from getting to 100 last time. it's our ad group budget. so let's launch this campaign. that's one, two, three, four, five. you can see me messing around here. it's actually very easy to set up. you can just see this how it's being set up and it's so easy. so campaign number one is number one: lead generation strategy. this is campaign number two. we should actually get results by tomorrow. website conversions, email list signups, same targeting. digital agency clients- great, this one, by the way. super easy to set up. campaigns in all. i love the usability of twitter ads. it's very exciting. i do want to see them generate results, though. and finally,

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I Spent $150 on Twitter ADs For My NFT Project (Here are the Results)

hey, hey, it's your host sauce from the viral kingdom, and welcome to another nft tutorial. in today's video, i'm gonna be showing you guys how to put up your very own advertisement on twitter that goes through a selective community's timeline. this way, you can get your nft project in front of thousands of eyes that want to see it. but before we do get into any of that, if you could go down and leave a like on this video and subscribe to the channel, it would mean a ton, as we're trying to hit our end goal of 100 000 subscribers. so if you like nft related content, make sure you hit that sub button, because that's what i've been posting for the past couple months. with that out of the way, let's get right into this video. so today i'm going to be creating a twitter ad, although it's not going to be for my personal nft project just because i don't have one. it will be for my nft course, where i teach everyone how to build their own nft project. i go over the whole marketing aspect, the brand creation and the art creation. if that's something you're interested in, i highly suggest going down in the description and checking it out. it's by far the cheapest horse on the internet for this type of niche and i really go in depth on different topics that nobody on youtube is toking about. with that out of the way, let's go to the adstwittercom url domain and we'll get started. so first it's gonna ask for your country and time zone. i'm located in canada, so i'm going to select that, and it will automatikally associate your currency to the country you are located in. now it's going to ask you to choose your campaign objective. for my case, i definitely want website traffic. that's by far my main goal- to get people to visit the nft course and possibly make a purchase. however, if you're just trying to build your social identity, i'd highly suggest going with engagements or followers, and if you're trying to create a big brand awareness, i definitely go with the reach option. now, if you have a app- i assume most of you watching this video don't have your own app software that people can download, but if you happen to do so, obviously do the apps, re-engagements or app installs option. but assuming most you watching have your own nft project or considering it, i'd highly suggest going with engagements or followers. unless you have a website that you want people to check out, then definitely link your website. so we'll do the website traffic option and then go next. it's going to ask for the campaign name. i'm just going to call it nftcoursesite views. you can really name this anything. it's not a huge deal. it's just so you can keep track your campaign names and know which one you're dealing with. now it's going to ask for your daily budget. obviously, the more you put in your budget, the more views, the more traction you're going to gain. but it is important to note that you will never go over the max amount you set on your budget. so let's say, i set the budget to 25. i may spend 20 in a day, but i'll never spend 30 dollars in a day. so basically, whatever your daily budget is going to be the absolute max, it will never go over this number. for this daily budget, i want to make this campaign about five days. i'm going to set the daily budget to 25, with the total budget being a hundred and twenty five dollars. i think this is an okay amount to get good test results and see how well the campaign is working without spending too much money and having a complete flop. i highly suggest always starting out with any campaign you ever do with a small amount of money and then, if you find that you're getting good results, then increase it to, let's say, a thousand dollars in your budget. that is what i recommend anyone doing marketing always do testing before you put all your eggs into one basket. now for the start date. i am going to set it as soon as possible, so we'll set it to 4 pm to day. now you can set the pacing. so let's say you have a campaign and you want the message to get out there as soon as possible. you're under a time constraint and you only have five days to promote your mint launch, let's say. then you can select accelerated, and this will ensure that your promoted tweets get sent out in that time constraint. the only problem with this is that it's going to be sent out to less advantageous customers where, if you do standard, it will be set to a better pool of people. however, it could go past those time constraints, so that's something to keep in mind. we're going to set ours to standard, though, so i'm going to set the end date to the six, so this will be a five day campaign. then i'm going to select. next, the pay by is going to be by impression, so won't be by clicks, which is unfortunate for the demographics. this is actually incredibly important part. you need to understand your audience now. for me, it's definitely going to be a male gender, just because there's way more men within the nft space than there is woman. for the age range, i'm going to do 13 to 34, as i believe anyone older than 34 might not be as in tune with the nft space comparatively to others. now i am kind of risking it by not selecting 18, 13 maybe too young, and i'm not sure how many younger kids are within the nft space. i know there is a decent demographic of younger teenagers. i just don't know if it is beneficial to include the 13 year olds or if 18 is the better option. but this is why testing out different demographics is always important. it's gonna ask to add your countries that you want to advertise in. this is actually really important and i highly suggest choosing all the countries that are most active within the nft community. you can actually do specific cities within the countries, but i'm just going to do countries in general. i'm just picking a few that come up off the top of my head that i know have a big nft population now if you want to know the full list of the best countries to advertise in. i actually go over this within my nft course. for the language, we are going to select english, just because that's what my nft course is in. it's all in english. for the operating system, i am going to choose only desktop, because i feel most nft users usually use a desktop, although i do know there's a decent amount on mobile phones. this is one of those things that you definitely want to test around with, but i think by selecting desktop it will reach the right target that i want. now you can choose a device model- i don't really want to choose that- or a carrier- i'm not really interested in that either, but it's really cool that all these options are here for you in your campaign. now the next important feature is going to be the targeting features, which is one of the most important steps within creating your campaign. so for my keywords, i'm going to put in nft, nft project, nft marketing, marketing course, promote nft, nft collection and nft shill. so i'm going to start with these keywords. you could probably include a lot more to get a better sample, and i highly suggest, if you are spending the money, to add as many keywords as possible. now, this is a really good one follower look-alikes. so what you want to do is find people that you want to target and twitter will automatikally find a look-alikes to that profile. so here's some fantastik twitter accounts that are really heavily involved within the twitter nft community and i really want to target people of these interests. now, unfortunately for interest, there is really no nft option. however, you can select off, like the business tiknology that might apply, or hey, if you're releasing a play to earn game in your nft, maybe adding one of these gaming options could be of use to you. movies and tv shows aren't going to be applicable. if there is any event that is currently going on that might be related to your nft project, this could be something very useful. unfortunately, for the nft course, there's nothing i really want to target within these events. now it's going to ask for additional options. i want to expand my audience because i want more people who haven't.

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Do Twitter Ads Work?

do ads on Twitter work or will you just be throwing away your money now? the whole reason I am making this video and will continue to make videos on Twitter ads is because I'm starting to actually believe in it. so I've been running ads on Facebook and Instagram since 2013 with my brother Dubrow and with the accounts that I work with him and other people. I've been in accounts where we spent over millions of dollars. so we've seen some results. we've seen some bad stuff, we've seen some good stuff and we've done everything from personal finance, the fitness to travel, to personal development- so everything in between you could possibly think of. so I have quite a background when it comes to pay-per-click ads. now, one of the biggest things that I heard when I was asking about Twitter ads- looking up Twitter ads- is that it doesn't work. so I asked this to other marketers that I know, some people that are doing big numbers. I asked this in different groups on Facebook and whatnot, and I just asked other people I know that have been in the marketing space for a while, like: do it ads on Twitter work through Twitter ads work? and most of the response I got was either no or try something else. so when I ask people about Twitter ads, they're like, oh, you should go on, you should go on Facebook, you should go on YouTube, you should go on Google, these type of things. but I wanted to try something else out. I wanted to try it whitter, um. but when I when I looked it up- so even when I didn't ask the question, I was actually researching myself. I was trying to find different courses and lessons and training on Twitter ads, but I really didn't see that much out there. so that's the whole reason I'm making this video and I will continue to make videos about Twitter and Twitter ads. alright, so the first thing we have to do to determine if ads on Twitter are gonna work for you is: is your audience actually on Twitter? is your audience using Twitter? and the best way to find that out is to actually to log into Twitter. so if you don't have an account, create one and then see if your competitors around there, see if some of your competition happens when our accounts and are active, they're posting and doing that- search conversation topics. so if you're in fitness, you can search, search different fitness terms or maybe different bodybuilding things and stuff like that, and see if people are toking about this, and you can also search hashtags, um. so with the combination of this, you'll be able to see if there's actually people that are having conversations or pages that are posting about the certain type of industries that you're in. so if you actually do find this, you can find people toking about it. if you find your competitors, if you find these hashtags, that means that your market is on Twitter. now the next most important thing is if you are actually going to be running ads on Twitter yourself. if you don't use Twitter already on a regular basis, I would download it on your phone, um, so go to the App Store or Google Play and download it, create an account if you don't have one, and make sure that you're in there so you're used to seeing the type of content that people are seeing on Twitter, because if you're used to running ads on a different platform, it's not necessarily going to be the same type of content that people are used to seeing on Twitter. so if you're not already, I would highly suggest that you download Twitter on your phone and make sure that you're using it every day. alright, so now let's tok about the numbers. so, when it comes to the numbers, when it comes to the amount of people that are actually using the platform, Twitter does not really compare to Facebook or to YouTube. so the king of social media, the king of the internet when it comes to usage, would be Facebook, but let's keep in mind that Facebook consists of Facebook itself, Instagram, whatsapp, messenger and a few other platforms that people use. so Facebook has 2.6 billion monthly active users. so this is the top, this is the top dog when it comes to social media. now, out of this three that we're toking about, YouTube comes in at second. so YouTube has two billion monthly active users, with their platform. now coming in third, um, with the number that is nowhere close to Facebook or to YouTube, is twitter, with 330 million active monthly users. now, with that being said, you might say, like, why would I waste my time if it's nowhere near the numbers that are on these other platforms? well, you're really never gonna know what's gonna happen until you test, and I want to go over what's been happening with me. so I've been currently ads on Twitter for the last three weeks and these are the results that I've been getting right. so the numbers that I'm showing you here is for a company that deals with personal finance and personal finance is one of the most expensive things you can advertise when it comes to PPC marketing. and these are the numbers that that I've been able to get over the last three weeks. so, after two thousand and two hundred fifteen dollars spent, I've had five thousand linked clicks, which comes out to be forty three cents a link click, and we've had about three hundred and fifty thousand impressions at about six dollars and 33 cents. now there's two things to keep in mind with the impressions: um, that all of the ads that I ran were for conversions, so I wasn't trying to get video views or reach or anything like that. the whole goal was to get conversions. so if I were to do a reach campaign, that the cost per impression would be a lot cheaper. and, as far as the link clicks, that there was a huge mistake that I made in the first week, that I'm so grateful to have a rep at Twitter that actually helped me out, and I've wasted a lot of money on these cheap link clicks, but once I changed it over, wasn't that much more expensive. so I went from about under 25 cents to about anywhere from fifty to seventy-five cents and link click, and so, after making these changes, um, that my Twitter ad rep suggested. um, it was actually in profit, actually in profit from day one, which is not something we usually do with our companies, so it has worked for us. now this is just a little snippet, a little bite-sized piece of all this stuff that I've learned over these past 3 weeks. I'm gonna continue to put different videos out, so I'm gonna tok about the transition from Facebook's interface and ads manager to Twitter and getting used to the different terminology and all that different stuff. I'm gonna tok about the type of content that is best used on Twitter verse on Facebook and Instagram or YouTube, and a bunch of other stuff that I the information that I would love to to have known before trying to myself and failing and doing all this different stuff. I'm so, if you're interested in this type of stuff, if you enjoyed this video, make sure you give me a thumbs up. so if you want to make sure that you're notified about these videos that I have coming up, make sure you subscribe. I'm gonna hit that notification bell. if you're watching about Facebook, just make sure you hit that like button. I appreciate you and I'll see y'all on the next video. [Music].

Twitter Ads Tutorial for Beginners [2022]

twitter currently has around 400 million users worldwide, with over 73 million users based in the us alone. now, twitter is a powerful platform to reach and engage with highly influential and specialized individuals. you can also use twitter to simply create ads from dozens of ad formats to drive sales, build your followers, increase engagement and more. hey guys, spirit here. welcome back to this channel and, if it's your first time here, thanks for joining me now. today, in this twitter ads tutorial for beginners, i'm going to walk you through the process of how to create twitter ads to grow your business in 2022. okay, so, before we launch into this tutorial, consider subscribing, if you haven't done so already or if you're new to this channel, and that way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge and tools to help your small business thrive online and without the way. let's go ahead and dive into this twitter ads tutorial for beginners. [Music]. okay, so, to get started with creating ads on twitter for your business, we first need to head over to our browser and type in adstwittercom, and that's going to take us to this web page. then simply navigate up to the top right hand corner and ensure that your twitter account is logged into. if you have not automatikally been logged into the correct account, go ahead and log into your twitter account. then simply navigate back down the page under country and select the correct country that you're in, and this will add the currency for the country that you selected, which will be used throughout your account. so go ahead and ensure that your country and time zone is correct. then come down and click let's go. okay, so the first thing that we're going to be asked inside our twitter ads account is to select a campaign objective. this is essentially the goal that you want to achieve with your campaign, and the first option we have under awareness is reach. this is all about reaching as many people as we can with our ad on twitter. then, next to awareness, we have consideration, and under consideration, we have a few goals, objectives that we can choose from. for example, what we can do within consideration is build our following, so this is going to help us build our followers on our twitter account. we can also drive engagement by promoting tweets on our account. now, if you have a website or an app, what you can do is focus on a specific cta call to action, so, for example, i can drive people from twitter to visit my website, or i can drive people from twitter to install an app, and, above app installs, we can also pair our ad with premium content. this allows us to put our ad on top of other video content that other publishers have created, and then we can also drive engagement through video views. get people to watch your video. then, under conversion, we have app re-engagements. get people to take action in your app. however, today what we're going to do is focus on website traffic, and this objective is all about driving people from twitter clicking on our ad and sending them to our website. it could be a specific page on our website where we want people to perform a specific action, so go ahead and select the most appropriate goal for your twitter ad. for the purpose of today's tutorial, we're going to go ahead and select website traffic and then navigate down to next. okay, now, before i guide you through the process of creating your first twitter ad campaign, what you want to do is navigate up to your profile in the top right hand corner and click here, and simply come down and make sure that you've added a payment method. if you haven't already added a payment method, go ahead and add that payment method before you continue with your campaign. and, as you can see, under funding source, we've already gone ahead and added our visa that we want to use to fund our twitter ads, and your payment method will not be charged until your ads are up and running. okay, so, once you've added a new payment method and you've selected your objective, your campaign goal, then simply come down to campaign name and go ahead and name your new campaign and, for the purpose of today's tutorial, what i'm going to do is create an ad with the focus of promoting the triple threat strategy, which is a strategy that we implement for our small, local business clients, and we want to drive our target audience to our website, to a specific page on our website where they can book a strategy session with us by simply clicking on our ad and arriving on our website page. okay, so this is the first level of our ad and that is the campaign level. now, the structure and process of creating twitter ads is very similar to creating ads on tiktok and facebook, and, for those that are also interested in learning how to create ads within tiktok and facebook, what i'll do is link beginner tutorials down below that will take you through the process of creating ad campaigns using tiktok and facebook. okay, so let's go ahead and complete our campaign details now. once you've named your campaign, simply navigate down to daily budget. now, if it's your first time creating an ad, we recommend that you add a total budget and then you add a start date and an end date, because a common mistake that beginners make is they add a daily budget- so how much they're willing to spend each day- but they do not specify an end time and end date for that campaign. that can become a very costly mistake. so, as a beginner, we recommend that you add a total budget. for example, what we're going to do is add a hundred dollars. then what you want to do is navigate over to the daily budget and what i'm going to do is add 10 and then come down to start. this is where you want to select the start date of your ad. if i click here, i'm going to select the 16th, which is tomorrow. i'm happy with the time over here. then, if i navigate over to end and click specify time, this is where i want to add a end date. now, if you're a complete beginner, this is exactly what you want to do. you want to add a start and an end date for your campaign. this allows you to know exactly how much money you're going to spend for this partikular campaign. so if i click on this date here, i'm going to navigate back to february and then select the 25th of february, which is 10 days from the start date, and i'm happy with the time down here. so the total amount that i'm willing to spend over 10 days for this campaign is a hundred dollars each day. my daily budget is ten dollars, so i want to spend equally ten dollars a day for this campaign. then simply come down to advanced and make sure that you have the recommended standard pacing selected. this is going to allow twitter to deliver your ads efficiently throughout the day, based on your daily ad spend. then simply navigate down to next and this will take us to the next section in creating our campaign, and that is the ad group details, the ad group level. so what we want to do is navigate up to add group name and simply add your ad group name, and i'm going to call this triple threat strategy ad group hashtag one. now, the reason i've added hashtag one is because within each campaign, you can create multiple ad groups. think about your ad group as audience targeting, and so, for example, let's say that in your one campaign, you wanted to test three different audiences that you've created to see which ad group, which audience performs the best. now, once you've added your group name, simply navigate down to delivery under total ad group budget. this is where you can add a budget for this specific ad group. now, for example, let's say that your total campaign budget was a hundred dollars, like we added in our campaign settings, and let's say that you wanted to create four ad groups and you wanted to distribute your hundred dollar budget across all these ad groups evenly, then what you would do is, for each of the four ad groups, you would add 25, and that way, each of your four ad groups will be allocated 25 to spend and you can a b test. you can me.

Advertising Digital Products With Twitter Ads [Campaign Review]

so i spend 695 pounds on twitter for twitter ads for the launch of my digital product and i'd like to take you behind the scenes and show you what happened and whether twitter ads or using twitter ads to promote your digital product is actually worth it. hello guys, thank you so much for joining me on my video. on this channel, i document my journey of starting a digital product business from scratch. so if you are new and you want to see that type of content as well as follow my journey, then i would love if you subscribe to the channel, as well, as if you're coming back and you're watching my. you have watched my videos before and you're coming back again to continue watching, then thank you so much for joining me. before i get started, i have two offers for you. one is a business plan. so if you are toying with the idea of starting your own digital product or product based business and you want to know or get a list of things that you should be focusing on so that you don't miss anything and you move forward in the right direction, then that business plan is that checklist which will guide you. that i've put a link in the description box below, as well as if you are further ahead in your journey. perhaps you already have your digital product, you already have an audience, you have already started building an email list, but you want to know what to say to your subscribers. you want to know, um, how to introduce them to your product? um, then i have two email templates- free email templates for you that you can find again, link in the description box below. that makes it easy for you to launch your digital product business through email marketing as well, as you don't have to think about what to say, because it's pretty much already written for you. all you need to do is just fill in the blanks. i've made it super simple and straightforward for you to launch your own digital product business through email marketing, so be sure to check the description box below for those two links. okay, so, as i mentioned, i have used twitter ads to launch my digital product, and i'm going to share with you my thoughts on it and whether i actually thought it was worth it. now, the unfortunate thing is that i did not actually make a profit. i wasn't going into this to actually make a profit, but i wanted to spend the the money to see whether the strategy that i had come up with would actually work to help me deliver um product sales. now i ran the ads for one month and it was just about getting enough data to see what my audience wanted. i would love to take you behind on my twitter ads dashboard to show you what it looks like and also to break things down and show you what what my thought process was. so here i am on my twitter dashboard and i have first filtered the data to the period of time when i launched the ads- and i only ran it for one month bet in the months of july and august, and i think was from the 23rd of july to the 23rd of august- and you can see here the amount of money that was spent as well as the number of impressions that twitter delivered to me. the ad strategy that i developed was to do a lot of split testing between different landing pages as well as the target audiences. so if you drill down into this specific at campaign and we look at the ads, for example, whilst i am targeting a specific audience, the, the destination for the ads went to two blog posts, so one was a webinar framework blog post and the other was a product launch blog post, and these are the- the blog posts here. so one was more about toking about the- the product launch- um strategy and also the webinar launch strategy, and each of these blog posts will have its own templates that i was selling. so here's where i recommended the launch, with webinar templates, and also here is where i recommended the- the launch- product launch email templates. so that is what i was doing. i was a b testing to see which one people will click on, based on the design of the image as well as the copy. so if we look at the impressions here, um, what i pay attention to is the number of questions delivered and how many clicks was being sent to the specific blog post, as well as the clicks and read. the click through rate isn't that bad, but because the cost per link click wasn't too expensive- i thought it would have been more, over one pound or so, but because i was getting it for less than one pound, i even tried to see if i could get it as low as 50 pence- i didn't mind the click-through rate being so low. obviously, with a higher click-through rate than the cost per link click would be much lower. but what i realized about twitter when compared to facebook, for example, is that with facebook you may have a higher click-through rate but also a higher cost per click, whereas with twitter you have a low click to read. but if you can manage the, if you are happy with the cost per click, then there's no reason why i saw to to pause that ad, because i was getting um very cheap clicks to my website and that's all that mattered. once i got the clicks to my website, i then looked to see how the actual blog post was performing. so there were a few indicators that i used on my blog post and these are the two blog posts that were being tested. so you can see i got 465 clicks to the product launch email template and 251. both of these blog posts were actually visible at the same time in those ads and the data shows that a lot more people actually visited the product launch email blog post. um, but the number of people that actually clicked on the the call to action button to get those templates- with six people for the webinar um templates and four people for the email template, so the email conversion rate, in terms of how many people clicked on the call to action button, was one percent. this is two percent. so you could say from the data here that a lot more people actually wanted the webinar templates. but it's interesting to note that even fewer people wanted the product launch email templates. um, two people actually ended up purchasing the product launch email templates. well, if you're under the data junkie, you're probably wondering what does all of that mean? so here is a breakdown of the of the conclusion of the twitter ads campaign. so i got 716 people to visit my blog post, which in the time that i spent promoting the ads, i probably would not have been able to get that through organic means, given that i have very few followers on twitter as well. as if i were to use my other channels, for example, like pinterest or instagram, i probably wouldn't have gotten nowhere as close as the number of people to visit my blog post. i also tracked a few elements on my blog, which is the number of people that clicked on the call to action button, and the reason i did that just was to see whether the blog post was engaging enough to encourage people to check out the product. and 10 people clicked on that blog post, so that would give a click-through rate of about 1.36. so the click-through rate is taking the number of people that took the action of clicking on the, on the button. this is the number of people that visited my blog post. and then, taking a percentage of that, um, i usually like to see a click-through rate of anything that's more than one percent. 1.39 is okay, but it could have been improved, obviously, because with more click-through rates, then you know that people are more likely to want the product. i also got two sales of the product, which is a sales conversion rate of 0.27, which is just looking at the number of people that purchase the product versus the number of people that actually landed on the blog post. and then, lastly, i got an increase in my twitter followers. i didn't actually realize that people were following me as a result of the ads, but when i checked that, i was like i'm actually getting some followers because of the ads. so, all in all, you might say that running the ads for the purpose of getting that data to understand what the audience wanted, um, was worth it, especially since i would not have been able to.