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How Much Money Does My Small 20,000 Subscriber YouTube Channel Make?

Published on: November 30 2022 by Carter Maxwell

How Much Money Does My Small 20,000 Subscriber YouTube Channel Make?

How Much Money Does My Small 20,000 Subscriber YouTube Channel Make?

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00:00:00 00:00:05 what's up everyone Carter here and today
00:00:02 00:00:08 I want to break down and dive deep into
00:00:05 00:00:11 my youtube channel analytiks and show
00:00:08 00:00:13 you exactly how much money I make with
00:00:11 00:00:15 YouTube now I qualify myself as a
00:00:13 00:00:17 smaller youtuber at the time I'm
00:00:15 00:00:20 recording this video I have around
00:00:17 00:00:23 23,000 subscribers now when it comes to
00:00:20 00:00:25 the amount of money I made some people
00:00:23 00:00:27 may be shocked and some people may not
00:00:25 00:00:29 so I want to dive deep into this video
00:00:27 00:00:30 show you the amount of views that I'm
00:00:29 00:00:33 getting the amount of money I'm making
00:00:30 00:00:35 and I'm actually gonna compare my
00:00:33 00:00:37 revenue that I've made from YouTube to
00:00:35 00:00:40 other youtubers some bigger and some
00:00:37 00:00:43 smaller let me go ahead and dive into my
00:00:40 00:00:44 revenue for the last 28 days now as you
00:00:43 00:00:46 can see I've made four hundred and
00:00:44 00:00:49 seventy one dollars and seventeen cents
00:00:46 00:00:51 in YouTube ad revenue in the past 28
00:00:49 00:00:54 days now and be easier for me to show
00:00:51 00:00:56 this in the 2019 at grand scheme of
00:00:54 00:00:57 things I know everyone's gonna want to
00:00:56 00:01:00 know how much money did you make so I
00:00:57 00:01:02 made seven thousand four hundred fifteen
00:01:00 00:01:05 dollars and ninety-four cents and wait
00:01:02 00:01:07 please don't click off this video cuz
00:01:05 00:01:09 it's actually very important how I did
00:01:07 00:01:12 this and where I'm getting this number
00:01:09 00:01:14 from because to some people that's a ton
00:01:12 00:01:15 of that's a ton of money that was a
00:01:14 00:01:17 great amount of money for me and I've
00:01:15 00:01:19 had my ups and downs over the year now
00:01:17 00:01:22 what you need to understand when it
00:01:19 00:01:23 comes to YouTube is you have a CPM and
00:01:22 00:01:27 that's basically your the amount of
00:01:23 00:01:29 money that you make per 1000 views as
00:01:27 00:01:31 you can see in 2019
00:01:29 00:01:35 I had six hundred and fifty seven
00:01:31 00:01:37 thousand views on my channel now I had a
00:01:35 00:01:38 revenue of seven thousand and four
00:01:37 00:01:41 hundred fifteen dollars ninety four
00:01:38 00:01:43 cents so what I'm basically going to do
00:01:41 00:01:46 is I'm gonna do a bunch of math and I'm
00:01:43 00:01:48 gonna get you my cost per 1000 views on
00:01:46 00:01:51 my channel so the first thing that you
00:01:48 00:01:53 want to do is you want to take your ad
00:01:51 00:01:56 revenue number which is seven thousand
00:01:53 00:01:58 four hundred fifteen dollars so seven
00:01:56 00:02:01 thousand four hundred fifteen dollars
00:01:58 00:02:04 and it was ninety four cents and you're
00:02:01 00:02:06 gonna divide that by the amount of views
00:02:04 00:02:08 you received over that period of time
00:02:06 00:02:11 which for me was six hundred fifty seven
00:02:08 00:02:12 thousand six hundred fifty seven
00:02:11 00:02:17 thousand
00:02:12 00:02:20 and 100 that's gonna leave me with a
00:02:17 00:02:22 very very very small number it's
00:02:20 00:02:24 basically just over one cent now I'm
00:02:22 00:02:29 taking this number and I'm gonna divide
00:02:24 00:02:32 it by one I mean times it by 1,000 and
00:02:29 00:02:36 that's gonna give me my CPM which was
00:02:32 00:02:38 $11 in 28 cents now I'm not sure if any
00:02:36 00:02:41 of you other people have watched a video
00:02:38 00:02:46 similar to this but it's actually a very
00:02:41 00:02:50 very high CPM now I got this video idea
00:02:46 00:02:52 from it was Jimmy tries world he um he
00:02:50 00:02:55 created a video very similar to this he
00:02:52 00:02:56 shared his CPM which was I believe I
00:02:55 00:02:58 don't know what I forgot what it was
00:02:56 00:02:59 like maybe like a dollar 50 and then he
00:02:58 00:03:01 also started going to some other
00:02:59 00:03:02 youtubers like some of the people in the
00:03:01 00:03:05 beauty field there
00:03:02 00:03:07 CPM was anywhere from like three to five
00:03:05 00:03:09 dollars then he toked about one
00:03:07 00:03:11 youtuber I think her name was like the
00:03:09 00:03:13 budgeting wife which is kind of a money
00:03:11 00:03:16 based channel her CPM was six dollars
00:03:13 00:03:18 and 80 cents then I've also toked to
00:03:16 00:03:21 some other youtubers um some people that
00:03:18 00:03:25 do vlog style videos and their CPM is
00:03:21 00:03:29 anywhere from $1 to $3 so it's actually
00:03:25 00:03:31 pretty insane on that I have a CPM that
00:03:29 00:03:35 high I mean for every 1000 views I'm
00:03:31 00:03:36 basically making $11 and 28 cents and
00:03:35 00:03:39 it's very interesting because there's
00:03:36 00:03:42 other people out there that are getting
00:03:39 00:03:45 more views than me but they're making it
00:03:42 00:03:48 less money for a lot of people this
00:03:45 00:03:49 might be kind of shocking um
00:03:48 00:03:50 and I'm not making this to brag or
00:03:49 00:03:53 anything this just to show my numbers
00:03:50 00:03:55 and show exactly what's happened and you
00:03:53 00:03:57 can see my estimated revenue was up one
00:03:55 00:03:59 hundred and eighty nine percent because
00:03:57 00:04:01 when I first started YouTube I wasn't
00:03:59 00:04:04 even 18 years old yet and what happened
00:04:01 00:04:06 is I wasn't able to monetize my channel
00:04:04 00:04:08 so I've literally missed out on
00:04:06 00:04:11 thousands and thousands of dollars
00:04:08 00:04:15 unfortunately on ad revenue because I
00:04:11 00:04:18 wasn't 18 um so I was literally pumping
00:04:15 00:04:20 out videos as often as I could and I was
00:04:18 00:04:21 not making a single dime from ad revenue
00:04:20 00:04:23 now obviously there's other ways to
00:04:21 00:04:25 monetize a YouTube channel if that's
00:04:23 00:04:28 philia products you
00:04:25 00:04:30 own products sponsorships but for this
00:04:28 00:04:33 specific video I just wanted to show ad
00:04:30 00:04:35 revenue and just compare it to some
00:04:33 00:04:37 other youtubers there's other people out
00:04:35 00:04:41 there have made similar videos and the
00:04:37 00:04:43 whole make money online you know kind of
00:04:41 00:04:45 the investment videos the reason they
00:04:43 00:04:48 get such a high CPM is because they're
00:04:45 00:04:49 getting people that want to advertise on
00:04:48 00:04:52 their video and they're willing to spend
00:04:49 00:04:54 a lot more money like think about it
00:04:52 00:04:56 there's an advertiser is he gonna want
00:04:54 00:04:59 to advertise on someone I'll you let's
00:04:56 00:05:01 just say as a company like Robin Hood
00:04:59 00:05:03 Robin Hood wants to run an investment
00:05:01 00:05:05 about their app and how you need to
00:05:03 00:05:07 start investing on it in stoks are they
00:05:05 00:05:09 gonna put it on my channel where I have
00:05:07 00:05:11 a bunch of probably young entrepreneurs
00:05:09 00:05:14 watching are they gonna want to go put
00:05:11 00:05:15 it on some you know prank channel you
00:05:14 00:05:17 know obviously they're gonna want to pay
00:05:15 00:05:20 a little bit more to have their video as
00:05:17 00:05:22 an ad put in on a channel where they're
00:05:20 00:05:23 gonna have a better audience that's
00:05:22 00:05:26 obviously gonna convert and make them
00:05:23 00:05:30 more money I'm not gonna take too much
00:05:26 00:05:32 of your time but this was my 2019 ad
00:05:30 00:05:35 revenue as you can see in the past 28
00:05:32 00:05:37 days I had made four hundred and seventy
00:05:35 00:05:41 one dollars and 17 cents and if you were
00:05:37 00:05:45 to take the average of my CPM for 2019
00:05:41 00:05:47 it was 11 dollars in 28 cents well
00:05:45 00:05:48 that's it for this video if there's
00:05:47 00:05:50 anyone out there that's looking to start
00:05:48 00:05:53 their own YouTube channel and you know
00:05:50 00:05:54 maybe you know you're wanting to start
00:05:53 00:05:57 you know you're wanting to know how much
00:05:54 00:05:59 money you can make you can't focus on
00:05:57 00:06:00 the money part at the beginning because
00:05:59 00:06:02 you're gonna start out at zero
00:06:00 00:06:05 subscribers you're gonna start out slow
00:06:02 00:06:08 work on building an audience you'll work
00:06:05 00:06:12 on providing valuable content that
00:06:08 00:06:14 content is eventually gonna get found
00:06:12 00:06:17 what's very interesting about YouTube is
00:06:14 00:06:20 it's my older videos that are going
00:06:17 00:06:24 viral videos from 2017 my most popular
00:06:20 00:06:28 video has a well over 250,000 views was
00:06:24 00:06:31 I posted in 2017 and it blew up about a
00:06:28 00:06:33 year later after I post it so it's very
00:06:31 00:06:36 very weird how YouTube selects videos
00:06:33 00:06:38 and which ones go viral or not but if
00:06:36 00:06:40 there's one thing you can do post
00:06:38 00:06:42 quality content and you will be found
00:06:40 00:06:44 and eventually the right video will
00:06:42 00:06:47 reach the right audience and YouTube
00:06:44 00:06:49 will keep promoting it and the more they
00:06:47 00:06:51 promoted the longer videos you have the
00:06:49 00:06:53 more ads that are gonna be run on your
00:06:51 00:06:55 videos and the more money you're gonna
00:06:53 00:06:57 make with ad revenue cuz if you enjoyed
00:06:55 00:06:59 this video in my transparency and me
00:06:57 00:07:01 actually hopping into my channel
00:06:59 00:07:03 analytiks dashboard and doing all that
00:07:01 00:07:05 math stuff that I don't really enjoy but
00:07:03 00:07:07 it's kind of cool to do definitely drop
00:07:05 00:07:09 a like on this video comment below if
00:07:07 00:07:11 you have any more questions regarding
00:07:09 00:07:13 anything I went over in this video if
00:07:11 00:07:15 you're starting your own YouTube channel
00:07:13 00:07:17 or if you're looking you know start
00:07:15 00:07:19 monetizing it and making money
00:07:17 00:07:20 definitely comma blah get back to you as
00:07:19 00:07:23 soon as possible and if you want to see
00:07:20 00:07:25 more videos just like this on how you
00:07:23 00:07:27 can create an additional stream of
00:07:25 00:07:28 income online then subscribe to this
00:07:27 00:07:30 channel I'll see everyone in the next
00:07:28 00:07:30 video

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