How My Student Started From Dropshipping To Creating A 6 Figure Brand!

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

How My Student Started From Dropshipping To Creating A 6 Figure Brand!

How My Student Started From Dropshipping To Creating A 6 Figure Brand!

How My Student Started From Dropshipping To Creating A 6 Figure Brand!

startTime	durationTime	text
00:00:01	00:00:07	[Applause]
00:00:08	00:00:11	all right welcome back
00:00:09	00:00:13	empire builders to another episode today
00:00:11	00:00:14	i am so excited for this episode we've
00:00:13	00:00:16	got javier
00:00:14	00:00:17	on here with us he has been i think
00:00:16	00:00:19	javier you were one of our first
00:00:17	00:00:20	inner circle students like years ago
00:00:19	00:00:22	he's been in our community
00:00:20	00:00:25	for a long time he has created this
00:00:22	00:00:26	amazing brand called finisher secrets
00:00:25	00:00:28	uh he's gonna be sharing kind of how he
00:00:26	00:00:30	got to that level uh with his business
00:00:28	00:00:31	so javier thanks for
00:00:30	00:00:34	uh for taking the time out here man uh
00:00:31	00:00:36	to shed some wisdom with everybody
00:00:34	00:00:38	nice to be here nice to be here so you
00:00:36	00:00:39	have this brand right finish your secret
00:00:38	00:00:39	so we're gonna get into kind of all of
00:00:39	00:00:41	that
00:00:39	00:00:43	um how you how you grew your your
00:00:41	00:00:44	instagram pay how you grew sales more
00:00:43	00:00:45	importantly
00:00:44	00:00:47	um but kind of like take us back a
00:00:45	00:00:47	little bit because you've been in our
00:00:47	00:00:50	community
00:00:47	00:00:52	man like for so long have you had three
00:00:50	00:00:53	four years now or something like that i
00:00:52	00:00:54	mean when we first like empire builders
00:00:53	00:00:56	really started and
00:00:54	00:00:58	i know allie really worked with you
00:00:56	00:00:59	really closely um so but kind of take us
00:00:58	00:01:01	back to
00:00:59	00:01:03	to that point before like finisher
00:01:01	00:01:04	secrets like or even the idea happened
00:01:03	00:01:06	like what were you trying like kind of
00:01:04	00:01:07	how did you even get started in this in
00:01:06	00:01:10	this whole space
00:01:07	00:01:14	sure uh yeah it's been like two years
00:01:10	00:01:15	and maybe more since i joined e-commerce
00:01:14	00:01:18	empire builders
00:01:15	00:01:20	and i remember i remember that i joined
00:01:18	00:01:23	because i was
00:01:20	00:01:25	i had this brand on amazon i tried to
00:01:23	00:01:28	amazon fba
00:01:25	00:01:28	like many people i was failing you know
00:01:28	00:01:30	like
00:01:28	00:01:31	so many people trying to compete on
00:01:30	00:01:34	price and
00:01:31	00:01:35	i signed to reading books and found
00:01:34	00:01:39	about
00:01:35	00:01:41	funnels and when i understood the
00:01:39	00:01:42	concept of funnels i said okay wait a
00:01:41	00:01:44	minute
00:01:42	00:01:46	i need to do this on commerce and decide
00:01:44	00:01:48	to do it
00:01:46	00:01:49	i started click funnels i decided to do
00:01:48	00:01:52	it by myself
00:01:49	00:01:53	but then i found you i found uh that i
00:01:52	00:01:54	think it's a case study that you have
00:01:53	00:01:57	and how
00:01:54	00:01:58	you use influencer marketing and funnels
00:01:57	00:02:01	to drive some sales and i
00:01:58	00:02:02	said i need to tok to this man and i
00:02:01	00:02:05	need
00:02:02	00:02:07	to know how to do it so i joined uh the
00:02:05	00:02:10	commerce empire builders
00:02:07	00:02:10	and yeah basically i started to do
00:02:10	00:02:14	shipping
00:02:10	00:02:17	i um validated my
00:02:14	00:02:17	product and then i decided to go all in
00:02:17	00:02:19	and
00:02:17	00:02:21	and created my own brand create my own
00:02:19	00:02:24	product my own product
00:02:21	00:02:25	and uh soldier from china so so here's
00:02:24	00:02:27	the thing because i know i was toking
00:02:25	00:02:28	to ali literally the other day and
00:02:27	00:02:30	i think i've even told you this before
00:02:28	00:02:32	like cause you see javier actually spoke
00:02:30	00:02:36	at our first live event this was
00:02:32	00:02:38	last year last february uh in 2020 um
00:02:36	00:02:40	and uh you know me i think i even told
00:02:38	00:02:41	you in person and i
00:02:40	00:02:42	mean ali were toking about this it's
00:02:41	00:02:44	like you literally have done like
00:02:42	00:02:45	everything exactly like hey if ali told
00:02:44	00:02:47	you something or i told you that like
00:02:45	00:02:48	you did it like cause
00:02:47	00:02:50	you know let's take a step back here
00:02:48	00:02:52	because you know if you guys go check
00:02:50	00:02:54	out finisher secrets you'll see he has
00:02:52	00:02:55	you know his own branded products right
00:02:54	00:02:57	but you know it didn't start out that
00:02:55	00:02:58	way right you kind of started with the
00:02:57	00:03:00	drop shipping model you were
00:02:58	00:03:01	you know kind of walk us through there
00:03:00	00:03:02	because i know you were you were mainly
00:03:01	00:03:03	for if i remember correctly because it's
00:03:02	00:03:04	been a while
00:03:03	00:03:07	you were drop shipping it from from
00:03:04	00:03:08	amazon correct yes um so kind of like
00:03:07	00:03:09	before you even
00:03:08	00:03:11	pick the supplier kind of like how did
00:03:09	00:03:12	you decide what niche you were gonna go
00:03:11	00:03:13	into
00:03:12	00:03:14	kind of like how did you decide oh it's
00:03:13	00:03:16	gonna we're gonna make these custom
00:03:14	00:03:17	planners like just walk us through that
00:03:16	00:03:19	early stages of like
00:03:17	00:03:20	you know what made you go that route
00:03:19	00:03:23	okay so uh
00:03:20	00:03:24	yeah well finding the niche was i think
00:03:23	00:03:27	the
00:03:24	00:03:29	hardest thing to do um i remember
00:03:27	00:03:32	toking to ali
00:03:29	00:03:34	and i proposed to him to go
00:03:32	00:03:35	different ways like two different niches
00:03:34	00:03:38	i thought
00:03:35	00:03:42	it was a really good bench but um ali
00:03:38	00:03:43	uh i remember you saying hey
00:03:42	00:03:46	it needs to be something that you really
00:03:43	00:03:48	like and you need to solve a problem um
00:03:46	00:03:50	at that time my biggest problem was
00:03:48	00:03:53	procrastination
00:03:50	00:03:56	uh productivity uh i recently
00:03:53	00:03:59	moved to the usa uh i was starting this
00:03:56	00:04:02	new company news disney europe and
00:03:59	00:04:02	i didn't have time i have a little
00:04:02	00:04:06	dollar
00:04:02	00:04:07	and obviously that was driving me crazy
00:04:06	00:04:10	trying to build a business
00:04:07	00:04:11	a job and running a family so at the
00:04:10	00:04:13	time
00:04:11	00:04:15	i said okay i need to solve my
00:04:13	00:04:19	procrastination issue i need to solve my
00:04:15	00:04:22	productivity issue so i
00:04:19	00:04:26	found this product and i honestly
00:04:22	00:04:28	think that it's a really good product a
00:04:26	00:04:30	journal or a planner that helps you to
00:04:28	00:04:33	basically focus on
00:04:30	00:04:35	on a goal and work on it until basically
00:04:33	00:04:38	achieve your goal
00:04:35	00:04:40	so um i remember
00:04:38	00:04:41	looking for the perfect planner didn't
00:04:40	00:04:45	find it
00:04:41	00:04:48	i wanted to create my own by uh
00:04:45	00:04:50	immediately but um i remember asking you
00:04:48	00:04:51	hey i need i i want to create my own
00:04:50	00:04:54	product but
00:04:51	00:04:56	you insisted on validating the idea i
00:04:54	00:05:00	think that was like uh
00:04:56	00:05:03	a key i needed to know if i was able to
00:05:00	00:05:05	sell that product and then go
00:05:03	00:05:07	and create my own product so that's
00:05:05	00:05:08	basically what i did so when you were
00:05:07	00:05:09	doing that because a lot of people
00:05:08	00:05:10	you know i say that to a lot of people
00:05:09	00:05:12	but you know a lot of people want to
00:05:10	00:05:14	just go right into the the brand which
00:05:12	00:05:16	is fine if you have the money to
00:05:14	00:05:18	do that but like because i'm sure you
00:05:16	00:05:19	had ideas right for
00:05:18	00:05:22	the ideal planner that you've created
00:05:19	00:05:24	today now when you were testing it out
00:05:22	00:05:25	right did you just kind of did were you
00:05:24	00:05:27	just going for more generic kind of
00:05:25	00:05:28	products or like how how were you
00:05:27	00:05:30	picking them
00:05:28	00:05:32	and drop shipping those from amazon
00:05:30	00:05:35	before you branded i said to myself okay
00:05:32	00:05:36	uh if i created my own how that would
00:05:35	00:05:38	look like
00:05:36	00:05:39	right i started to look i decided to
00:05:38	00:05:42	look on
00:05:39	00:05:43	amazon didn't find any well i basically
00:05:42	00:05:46	choose
00:05:43	00:05:49	whatever was closer to my
00:05:46	00:05:53	ideal product so that's how i
00:05:49	00:05:54	i found it obviously with good margins
00:05:53	00:05:58	and
00:05:54	00:06:00	uh well amazon gives you uh
00:05:58	00:06:01	fast chipping which is i think it's
00:06:00	00:06:05	really important
00:06:01	00:06:06	um yeah now as far as
00:06:05	00:06:08	what did you what was your test bed to
00:06:06	00:06:10	actually be like hey you know what this
00:06:08	00:06:11	is validated now i'm going to start the
00:06:10	00:06:14	process to brand it well
00:06:11	00:06:15	when i decided to do it to do 10k a
00:06:14	00:06:18	month
00:06:15	00:06:21	i was having consistent
00:06:18	00:06:24	sales and i was comfortable enough to go
00:06:21	00:06:25	and get that money i was getting it that
00:06:24	00:06:29	income
00:06:25	00:06:32	and go to alibaba or somewhere to
00:06:29	00:06:33	solve my own product so so you basically
00:06:32	00:06:33	were waiting until you were doing like
00:06:33	00:06:35	10
00:06:33	00:06:37	10 roughly 10k a month just pure drop
00:06:35	00:06:39	ship and then you were
00:06:37	00:06:40	kind of going into the brand so kind of
00:06:39	00:06:42	walk us through that like how did you
00:06:40	00:06:44	you know vet the suppliers how did you
00:06:42	00:06:44	know what stuff you were going to change
00:06:44	00:06:46	and like
00:06:44	00:06:48	even like you know like some of the
00:06:46	00:06:49	branding that you have because i love
00:06:48	00:06:50	the brand i actually have the noob i'm
00:06:49	00:06:51	gonna get it while you answer this
00:06:50	00:06:54	question but kind of like
00:06:51	00:06:54	what were your kind of like you know
00:06:54	00:06:56	like
00:06:54	00:06:58	like how were you picking out the
00:06:56	00:07:00	supplier let's let's start there
00:06:58	00:07:01	right that was gonna do this for you
00:07:00	00:07:04	yeah well
00:07:01	00:07:07	um alibaba has like um
00:07:04	00:07:08	uh this filter that allows you to look
00:07:07	00:07:11	for
00:07:08	00:07:14	uh filter out suppliers that are like
00:07:11	00:07:15	uh pass suppliers well basically you can
00:07:14	00:07:18	choose
00:07:15	00:07:19	or you can filter out supplies that have
00:07:18	00:07:22	more
00:07:19	00:07:22	reputation or they are verified or they
00:07:22	00:07:26	have
00:07:22	00:07:29	good previews so basically that's how
00:07:26	00:07:30	i i picked i toked to different
00:07:29	00:07:33	suppliers i
00:07:30	00:07:36	asked for quotes i remember like i sent
00:07:33	00:07:40	the set the same uh
00:07:36	00:07:43	request i think it's how you call it uh
00:07:40	00:07:46	to at least 20 and
00:07:43	00:07:48	from those 20 like seven
00:07:46	00:07:50	replied and from those seven i was
00:07:48	00:07:53	starting to negotiate
00:07:50	00:07:57	until i got the uh the best quote
00:07:53	00:08:00	but not on after getting the quote
00:07:57	00:08:03	i asked for samples
00:08:00	00:08:04	i asked for samples and once i had the
00:08:03	00:08:07	samples on my hand
00:08:04	00:08:08	i i decided for the one that i really
00:08:07	00:08:10	liked
00:08:08	00:08:12	yeah and just know like because i'm sure
00:08:10	00:08:13	the samples were pretty expensive
00:08:12	00:08:15	usually whenever you do the the samples
00:08:13	00:08:17	guys just so like anybody that's in that
00:08:15	00:08:18	stage like it's usually pretty expensive
00:08:17	00:08:19	to get a handful of samples i usually
00:08:18	00:08:20	recommend getting as
00:08:19	00:08:22	a few because you just want to make sure
00:08:20	00:08:24	that they're not just like putting great
00:08:22	00:08:27	effort into one product
00:08:24	00:08:29	um so when you reached out to them right
00:08:27	00:08:29	usually what i recommend is like ask
00:08:29	00:08:32	them
00:08:29	00:08:33	quantity like how much for 500 did you
00:08:32	00:08:34	do that or did you like
00:08:33	00:08:36	what were you comfortable like what was
00:08:34	00:08:38	your initial order quantity that you
00:08:36	00:08:41	were actually going to go for
00:08:38	00:08:44	i did for 500 um
00:08:41	00:08:47	500 yeah and yeah i asked the same thing
00:08:44	00:08:48	hey yeah how much is gonna be if per
00:08:47	00:08:51	unit
00:08:48	00:08:53	uh if i order 500 or a thousand or two
00:08:51	00:08:56	thousand three thousand
00:08:53	00:08:58	and the funny thing is i use the same
00:08:56	00:08:59	uh initial quote because many of those
00:08:58	00:09:02	uh suppliers
00:08:59	00:09:06	change the the quote over time i used
00:09:02	00:09:07	that initial quote to now negotiate hey
00:09:06	00:09:10	you told me
00:09:07	00:09:12	that when i will order five thousand
00:09:10	00:09:14	this is gonna be like the price and
00:09:12	00:09:16	yeah that's that's that's awesome so are
00:09:14	00:09:19	you still working with the same supplier
00:09:16	00:09:21	yes yeah and i'm assuming no guys like
00:09:19	00:09:22	get them on skype whatsapp whatever
00:09:21	00:09:24	email i'm assuming you probably
00:09:22	00:09:25	have like a like a chat messenger with
00:09:24	00:09:26	them and they're they're pretty
00:09:25	00:09:28	responsive so
00:09:26	00:09:29	i actually have this notebook right so
00:09:28	00:09:31	it literally sits
00:09:29	00:09:33	on my uh it sits on my bookshelf like
00:09:31	00:09:34	right over right over there so
00:09:33	00:09:36	the packaging is awesome man because i
00:09:34	00:09:36	gave these out we gave these out to
00:09:36	00:09:38	everybody at our
00:09:36	00:09:40	at our event great packaging slides out
00:09:38	00:09:42	you have like you know the the kind of
00:09:40	00:09:43	the uh the explanation on the back
00:09:42	00:09:45	and it's just like a very premium it's
00:09:43	00:09:46	like just the most premium journal like
00:09:45	00:09:49	there is right
00:09:46	00:09:51	um so let's tok about that like the
00:09:49	00:09:51	branding of this like did you design
00:09:51	00:09:54	this
00:09:51	00:09:56	all yourself right or like even like
00:09:54	00:09:57	even just the intricacies like inside it
00:09:56	00:09:59	right there's so much guys i definitely
00:09:57	00:10:00	recommend go check it out pick yourself
00:09:59	00:10:02	up uh
00:10:00	00:10:03	a finisher secrets journal but like as
00:10:02	00:10:04	far as like the branding of it like did
00:10:03	00:10:05	you do
00:10:04	00:10:07	all this or did you kind of like have
00:10:05	00:10:10	property this is really nice
00:10:07	00:10:11	yeah that's actually the i had a lot of
00:10:10	00:10:13	fun
00:10:11	00:10:14	creating the journal i i really love
00:10:13	00:10:18	creating things creating
00:10:14	00:10:22	uh products and branding i think is a
00:10:18	00:10:24	pretty fun for me so i went
00:10:22	00:10:26	to look what would be like the best
00:10:24	00:10:29	material for the
00:10:26	00:10:32	cover or what would be like the best uh
00:10:29	00:10:36	paper for that kind of uh journals and
00:10:32	00:10:36	well i i had to study how to create a
00:10:36	00:10:40	planner
00:10:36	00:10:43	or a notebook a pretty good notebook
00:10:40	00:10:46	and um yeah i designed everything i
00:10:43	00:10:49	am pretty like perfectionist i want to
00:10:46	00:10:53	have something uh simple
00:10:49	00:10:55	and easy to use um pretty well
00:10:53	00:10:56	for to me it's uh it's really nice so i
00:10:55	00:10:58	guess uh
00:10:56	00:10:59	how many people have said that how long
00:10:58	00:11:01	did it take you
00:10:59	00:11:02	from like iterations right so i'm
00:11:01	00:11:03	assuming they made some changes you're
00:11:02	00:11:04	like okay this is going to be it you
00:11:03	00:11:06	ordered the samples
00:11:04	00:11:07	you know it takes a while to get the
00:11:06	00:11:09	sample and then you're like oh i want to
00:11:07	00:11:10	change this like how long did that whole
00:11:09	00:11:11	process take you before you finally got
00:11:10	00:11:13	like 500 units
00:11:11	00:11:15	into you know a warehouse that you're
00:11:13	00:11:16	ready to start shipping out i would say
00:11:15	00:11:19	like two months
00:11:16	00:11:22	uh i yeah uh i
00:11:19	00:11:24	i decided it first i remember going to
00:11:22	00:11:26	affiliate office um
00:11:24	00:11:28	have then created like a mini journal
00:11:26	00:11:31	for me it was really expensive
00:11:28	00:11:34	oh yeah so i like uh so i test
00:11:31	00:11:37	how everything will work
00:11:34	00:11:39	you know and once i i'm happy with it
00:11:37	00:11:41	but i ordered a new sample
00:11:39	00:11:43	and when i had a sample i thought it was
00:11:41	00:11:45	perfect and create a new purchase order
00:11:43	00:11:46	for finance
00:11:45	00:11:48	that's awesome that's awesome man so
00:11:46	00:11:48	tell us a little bit about kind of like
00:11:48	00:11:50	what
00:11:48	00:11:51	what are your next uh things that that
00:11:50	00:11:52	you're working on because i know you're
00:11:51	00:11:55	really big on this
00:11:52	00:11:56	on social media definitely go follow uh
00:11:55	00:11:58	finisher secrets
00:11:56	00:12:00	um your posts regularly you're putting
00:11:58	00:12:02	out a lot of helpful valuable content
00:12:00	00:12:03	and obviously having call to actions
00:12:02	00:12:05	obviously you know come to your funnels
00:12:03	00:12:07	and whatnot uh so kind of like how
00:12:05	00:12:09	what's your kind of like growth plan
00:12:07	00:12:10	because i know you had a couple ideas
00:12:09	00:12:12	like different kind of different
00:12:10	00:12:14	smaller products that aren't as
00:12:12	00:12:15	premiumly priced or kind of like what
00:12:14	00:12:18	what's kind of some of your ideas that
00:12:15	00:12:21	you're working on right now to grow
00:12:18	00:12:25	well uh right now i'm uh
00:12:21	00:12:28	on the works to create a um
00:12:25	00:12:29	a digital prod uh it's gonna be a course
00:12:28	00:12:31	well it's been like
00:12:29	00:12:33	a year and maybe a half since i created
00:12:31	00:12:37	the journal i have
00:12:33	00:12:39	learned a lot about productivity
00:12:37	00:12:40	specifically for entrepreneurs and we
00:12:39	00:12:41	want to create a digital product of
00:12:40	00:12:44	course
00:12:41	00:12:45	that we can upsell and definitely
00:12:44	00:12:47	improve their
00:12:45	00:12:48	lifetime value that's something that i'm
00:12:47	00:12:51	focusing on right now
00:12:48	00:12:52	or is it just a one-time like uh course
00:12:51	00:12:54	cost
00:12:52	00:12:55	yeah uh uh one time i'm trying course
00:12:54	00:12:56	yeah okay
00:12:55	00:12:58	because then i'm assuming you have i
00:12:56	00:13:00	believe you had the monthly subscription
00:12:58	00:13:03	on the actual journals they were getting
00:13:00	00:13:05	them every quarter or or however
00:13:03	00:13:07	every quarter that they get them that's
00:13:05	00:13:07	awesome that's awesome so so kind of
00:13:07	00:13:09	tell us
00:13:07	00:13:10	you know to help some maybe the other
00:13:09	00:13:13	people that are a little bit beginners
00:13:10	00:13:14	uh out there listening right um that are
00:13:13	00:13:16	maybe you know
00:13:14	00:13:17	they're they want to start the brand
00:13:16	00:13:19	they want to do this but they want to
00:13:17	00:13:21	get some wins under their belt first
00:13:19	00:13:23	right so kind of like maybe some some
00:13:21	00:13:24	some some advice to to those people that
00:13:23	00:13:26	are maybe just launching their first
00:13:24	00:13:27	business they're struggling not seeing
00:13:26	00:13:27	the results that they want to kind of
00:13:27	00:13:29	like
00:13:27	00:13:30	what are some of the tips that maybe uh
00:13:29	00:13:34	you could share with them
00:13:30	00:13:37	okay so first uh uh choose
00:13:34	00:13:38	something that you like um i do say that
00:13:37	00:13:40	because
00:13:38	00:13:41	in this business there are so many times
00:13:40	00:13:45	where you are down
00:13:41	00:13:48	and you are basically uh overwhelmed
00:13:45	00:13:50	or depressed or whatever because things
00:13:48	00:13:52	are not going as expected right
00:13:50	00:13:54	so i believe that if you pick something
00:13:52	00:13:55	that you really like and you're
00:13:54	00:13:57	passionate about
00:13:55	00:13:58	and you are solving a real problem this
00:13:57	00:14:01	is gonna uh
00:13:58	00:14:05	make everything better everything
00:14:01	00:14:07	much uh easy easy right
00:14:05	00:14:09	so that's one thing pick something that
00:14:07	00:14:12	you love be consistent uh
00:14:09	00:14:15	well try to create your brand well
00:14:12	00:14:18	i love brands so maybe that's one thing
00:14:15	00:14:21	i would like to
00:14:18	00:14:22	suggest to to people starting out as
00:14:21	00:14:23	soon as you can start your own brand
00:14:22	00:14:25	start to
00:14:23	00:14:28	differentiate yourself from from the
00:14:25	00:14:32	competition from others trying to be
00:14:28	00:14:33	unique on your own on that space
00:14:32	00:14:35	did you think that right when you were
00:14:33	00:14:36	starting this business that hey you know
00:14:35	00:14:39	what
00:14:36	00:14:41	i want to like were you thinking brand
00:14:39	00:14:42	right out of the gate or was it kind of
00:14:41	00:14:44	like a step-by-step bridge like you're
00:14:42	00:14:46	testing and then the idea came oh like
00:14:44	00:14:48	wow like you know we're doing 10k a
00:14:46	00:14:49	month now like now it's ready i'm ready
00:14:48	00:14:50	to brand something
00:14:49	00:14:52	or did that is that when that kind of
00:14:50	00:14:54	idea started coming out for for finisher
00:14:52	00:14:56	secrets
00:14:54	00:14:58	i want to create the brand and just
00:14:56	00:15:01	validate the idea
00:14:58	00:15:02	first so yeah basically what was it i
00:15:01	00:15:06	wanted to create a brand
00:15:02	00:15:09	uh but i wanted to make sure that
00:15:06	00:15:12	uh i could continue on the brand or i
00:15:09	00:15:15	i was i was able to create it right uh
00:15:12	00:15:16	that's when i started to test uh the
00:15:15	00:15:18	planner
00:15:16	00:15:20	test idea to test the audience i think
00:15:18	00:15:23	that's important
00:15:20	00:15:24	um and know your your customer better
00:15:23	00:15:27	than anyone
00:15:24	00:15:28	and based on that well now that i know
00:15:27	00:15:30	that
00:15:28	00:15:31	basically everything is validated i can
00:15:30	00:15:33	create my own brand um
00:15:31	00:15:35	create my own product that's awesome
00:15:33	00:15:35	that's awesome man and i'm so excited to
00:15:35	00:15:38	see
00:15:35	00:15:39	like what's in store for for your for
00:15:38	00:15:40	your business
00:15:39	00:15:42	uh where can everybody kind of go check
00:15:40	00:15:42	it out i know you're at finisher secrets
00:15:42	00:15:44	on
00:15:42	00:15:46	on instagram are you at
00:15:44	00:15:49	finishersecrets.com as well
00:15:46	00:15:50	yes friendshipstiker.com at creator
00:15:49	00:15:53	secrets on
00:15:50	00:15:54	instagram um yeah we have a bunch of uh
00:15:53	00:15:57	followers
00:15:54	00:16:00	there so i mean where what are you at
00:15:57	00:16:02	follower-wise uh 250
00:16:00	00:16:04	000 followers right now that's all
00:16:02	00:16:06	actually before we get off here let's
00:16:04	00:16:06	give some let's give some instagram tips
00:16:06	00:16:08	because i know
00:16:06	00:16:09	you and ali are both like oh you know
00:16:08	00:16:11	you guys are really good at the
00:16:09	00:16:12	instagram side of doing the shout outs
00:16:11	00:16:14	you got great
00:16:12	00:16:16	great strategies there i mean it's crazy
00:16:14	00:16:18	to see like you know what ali did like
00:16:16	00:16:19	the little bit of instagram that i was
00:16:18	00:16:19	doing just like with influencer
00:16:19	00:16:22	marketing
00:16:19	00:16:24	he just blew it up like completely um so
00:16:22	00:16:26	like kind of tell us about your strategy
00:16:24	00:16:27	there on instagram kind of how are you
00:16:26	00:16:30	growing how are you monetizing
00:16:27	00:16:31	well i i believe and i remember asking
00:16:30	00:16:34	you about this
00:16:31	00:16:37	um how to start driving traffic to my
00:16:34	00:16:40	funnel and the easiest way even though
00:16:37	00:16:40	it consumes a lot of time is influential
00:16:40	00:16:43	marketing so
00:16:40	00:16:44	that's what i decided to do at the
00:16:43	00:16:47	beginning i
00:16:44	00:16:50	started to contact a bunch of people
00:16:47	00:16:52	to promote the journal i started to do a
00:16:50	00:16:55	lot of shout outs
00:16:52	00:16:57	and start to deliver content
00:16:55	00:16:59	uh relevant to my audience so that's
00:16:57	00:17:02	basically what i did i
00:16:59	00:17:02	post regularly post things that my
00:17:02	00:17:07	audience
00:17:02	00:17:09	will um find like value on it
00:17:07	00:17:11	and that's basically give value to your
00:17:09	00:17:12	audience and they will follow
00:17:11	00:17:14	it's a sl it's a slow it you know it's
00:17:12	00:17:16	like common sense right it's like you
00:17:14	00:17:17	know you actually help people right and
00:17:16	00:17:18	then eventually
00:17:17	00:17:20	want to buy from you right it's like a
00:17:18	00:17:21	very common thing but you know it takes
00:17:20	00:17:23	time right you know
00:17:21	00:17:24	how long you've been running it now you
00:17:23	00:17:26	know now you're at you know the 250
00:17:24	00:17:27	you know 250 mark wherever you're at
00:17:26	00:17:29	right now on that right but it takes
00:17:27	00:17:31	time but it's like a snowball
00:17:29	00:17:32	right you know it just continues to
00:17:31	00:17:33	compound over and over and over and
00:17:32	00:17:35	again so
00:17:33	00:17:36	javier thank you so much for you know
00:17:35	00:17:37	for for jumping on here guys definitely
00:17:36	00:17:39	go check out
00:17:37	00:17:41	um finisher secrets on instagram check
00:17:39	00:17:43	him out uh his you know his website as
00:17:41	00:17:45	well uh go pick yourself up a copy of
00:17:43	00:17:46	the finisher's journal javier thank you
00:17:45	00:17:47	so much for
00:17:46	00:17:49	for jumping on here man we'll definitely
00:17:47	00:17:56	have to have you back on it's a pleasure
00:17:49	00:17:56	thank you very much