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How This One Product Store Did $500K (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

How This One Product Store Did $500K (Shopify Dropshipping)

How This One Product Store Did $500K (Shopify Dropshipping)

yo what is going on everybody shri
kanasa here so how this one product
store
did roughly 500 000 in a very short
period of time
now towards the end of 2020 mostly in
the beginning of 2021
there was a lot of tok regarding one
product stores
and how they are basically the future of
shopify drop shipping and i really
didn't
pay much attention to all of that hype
simply because i'm a simple guy
i love my general stores because with
general stores there's a large amount of
benefits like you can keep on selling
different types of products without ever
having just the entire store diet like
it is with one product stores
and a lot of other things which i've
gone over several times in my other
videos
but after doing just a little bit of
research i actually came upon
one interesting one product store which
actually took up
more towards the end of the year and
this product was actually very
interesting and the entire store was
very interesting so after doing a little
bit of more
deep diving and doing a little bit of
more research i was able to figure out
that this store did roughly over
half a million dollars in sales so we're
gonna be going over that
in the ins and outs of this one product
store to give you guys
a great example of what is actually
working right now so without wasting any
more time let's just jump right into it
the first thing you'll have to do in
order to find any type of success with
this video or
after looking at the store is to destroy
the like button until it turns blue i
promise just gonna take two quick
seconds just tap that real quick so it
turns blue okay hopefully i've done that
but let's go ahead and reveal the store
and the store
is none other than ultravisionpro.com
now if you haven't already guessed i did
find the store on
exchange marketplace.com a great website
to be selling
your shopify stores or buying others if
you want to go that route but
ultravision pro after diving into this
product listing actually got me really
interested because
first things first let's look at the
average revenue per month it says 136
thousand dollars
per month in average revenue with about
a hundred thousand dollars in monthly
visitors
and according to them the average profit
is twenty four thousand dollars so
looking at this you may be thinking that
this is a great business very profitable
per month
if we scroll down just a little bit and
come down to this chart right here we
can see that in total
since november of 2020 it has done
roughly 680
000 and the peaks month it was at 282
000
just for one product so that is actually
very impressive in my opinion
of course the sales did die down but
that is how business works with
one product stores nonetheless during
the time it was selling it was very
successful and it did more than half a
million dollars so that's what we want
to take into account and see exactly
what the store did right so that we can
kind of mimic it and
create our own success in a similar
fashion so let's look at the store right
now
and look at exactly what this store does
so let's go ahead and go now to the home
page to see
what the store does differently the home
pages like this right here
just a very very dark design a lot of
people would say that this is
outside of the norm and let's go into
the google doc to start
toking about the entire theme first
things first with the theme everything
on the website is about
the product only and nothing else so if
we go back
and look through the website we can see
that everything including the details of
the product the photos the overall even
the background color
is all related to the product it's a
very dark black background color but it
matches perfectly with the product that
they're trying to sell
maybe even with the niche that is
related to this product so
if we keep on scrolling down all the way
to the end as we can see still toking
about the product what customers are
saying
and why we should get this product and
so forth so very interesting layout and
very unique
and next thing is detailed information
again as we saw
they're very detailed about how they
describe the product if we just read it
really quick we're going to see that it
says
the bundled luminosity which resembles a
headlamp
makes the ultravision pro the most
popular flashlight on the worldwide
market so
as you can see even with the words that
they're using very descriptive very
detailed and
induce a lot of emotions within the
reader so that is exactly what we're
aiming to do with our own shopify stores
and our own product pages
we want to basically put a lot of
emotion into the reader so
the reader feels some emotions and that
is exactly what this story does
with the detailed information it
provides plus the interesting thing is
it has a black background now there is
nothing wrong with using the color black
but this is definitely different from
the norm you would find very few drop
shippers who have different colored
backgrounds and that
actually work and this is a great
example of something that is working
despite being completely different so
again if we go back to the website and
now continue on to the product page
because
really there are only two main pages the
home page and the product page and of
course
with the product page it takes us
directly to the
only product that is on the store but
even here everything is the same color
theme and we can see that it is still a
dark background
in addition it is a very simple a very
sleek and a very fast design if you just
go into this website and go through the
different pages you can actually see
just how fast it is and that is exactly
what we're aiming to do with our own
websites but that is one main reason why
this website is so successful
why it has done over half a million
dollars in sales you want to keep
your website very simple very sleek and
absolutely very fast because
the one thing that this website is
missing is a bunch of different apps
which slow down the website and we'll be
going over the product page and what
kind of apps are actually missing
very soon but one thing a lot of
dropshippers fail to realize
is that simple works best your website
needs to be simple and
your offer and your description also
need to be simple
nothing too fancy and nothing too crazy
but that is exactly what this website
does
and the last point regarding the theme
is that there's a large amount of color
consistency
with this website so what that means is
that if they use one color they use it
throughout and
here with their theme and their overall
design there's only two major colors
this light blue color and the black
background color these two
are the major players on this website
and that is exactly what they do
they do not introduce any types of other
colors sure they have a little bit of
yellow here
but that is very very minimal compared
to what a lot of other drop shippers
have
i've seen a lot of websites which of
course aren't doing that well
have a wide variety of different colors
maybe some red green blue
black and that is just not going to work
you want to stik to two major colors
and use that throughout your website and
that is exactly
what this website does right but it
doesn't stop there because on the
product page which
in a lot of people's eyes is the most
important page they actually add a lot
of things which help
their cause as well number one thing is
trust boosting factor
if we just look at what they have first
of all they have a very simple trust
badge right here
right below the add to cart button in
addition they have this little text
which says in stok with something along
the lines of 92 percent recommend
the ultravision pro a lot of people may
think that this is absolutely fake
but for a normal shopper this is just
yelling trust
in their eyes and that is exactly what
we want and that is exactly what the
store does right
you could have used a simple app to do
this but the store actually
hard coded this text into the product
page and that is a great idea because
hard coding stuff in reduces the clutter
that is on your website
that can add up over time with all of
the apps that you use and everything
else so we want to avoid that and that
is exactly where the store goes right it
doesn't have those unnecessary apps
slowing down the entire website in
addition they could have added an upsell
app but all they do is just say
get a 15 discount for buying two or more
so very simple very straightforward text
it doesn't slow down the website in any
way but it still gets the message across
and
again that is exactly what we want so
that is an incentive to increase
average order value without the
unnecessary apps in addition they have a
lot of verified reviews i'm not sure if
they're fully
authentik or not but having this little
trust badge next to the reviews helps
tremendously and they have this trust
badges for almost all of the reviews so
that is again another trust adding
factor with a lot of images
showcasing the product so this is really
doing a good job of adding a lot of
trust
a lot of drop shippers out there have
reviews but they don't have
enough images describing the product now
it's not required that you need to have
images for all of the reviews but
it definitely helps especially if it's
the exact product which you want to sell
and that is where this website goes
right plus
the description itself if you haven't
notiked is filled with a lot of visuals
along with a lot of information
so it has things like these images which
showcase how the product works
how it should be used and so forth and
it also has gifs
in there so that is again adding a lot
of trust to the description and it is
giving enough information to the
customer so they don't have to read the
description word for word because
let's face it nobody really likes to
read big chunky paragraphs word for word
unless it's an expensive product so
these gifts
definitely help with that as well but
with the product page that is majorly
what they do right
and finally to end it with the product
and the ads of course the product it's a
very useful product with multiple
features
a lot of people might go as far to say
that it is a saturated product however
as you guys can see this store was
running this product within the past few
months november of 2020 and december
and even this year and it was doing
quite well i think if
this product were to be sold within the
upcoming months it can actually do well
again because
of the season that is associated with
this product people love to go outdoors
during the summer season and this
product
may be useful during that time period
but in addition to the useful product
with multiple features
they have a mix of paid and organic ads
so there's no doubt that this store is
running facebook ads but if you go over
to ubersuggest we can actually see that
this store is ranking for a lot of
organic keywords
and it looks like this recently started
ranking but this data isn't fully
accurate even with the numbers that it
says right here it's not fully accurate
but if we scroll down
we can see that it is actually ranking
for certain seo keywords
and it has sort of established itself as
a brand so
as we can see it is people are searching
up ultravision pro and of course
that is their brand name and that is
really a good sign for this store
because
that is letting other people know that
this could be establishing itself as a
brand in the long term and maybe even in
the near future
that could explode its sales but clearly
this
store does get organic traffic from
simple google searches as well
but nonetheless overall it's a very very
good product and a good website as a
whole and
this kind of changed my concept of how
one product stores are run
and whether they have any benefits or
not but definitely if you design your
one product source in a similar manner
it can do very very well
but if you're looking to get any type of
assistance with google ads specifically
i do currently offer
one-on-one google ads mentoring just be
sure to send me a message on instagram
at dedicated young
for more information regarding my
one-on-one google as mentoring but
if you found any type of value in this
video smash that like button and smash
that subscribe button and i'll see you
guys next time