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How This Shopify Store Makes $10,000,000/Month

Published on: November 27 2022 by Jordan Welch

How This Shopify Store Makes $10,000,000/Month

How This Shopify Store Makes $10,000,000/Month

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00:00:00 00:00:04 one of the best ways to learn something
00:00:01 00:00:06 new is to study what's already working
00:00:04 00:00:07 i spend hours every week studying
00:00:06 00:00:09 successful businesses
00:00:07 00:00:11 and entrepreneurs so i can learn from
00:00:09 00:00:12 their experiences and apply it to my own
00:00:11 00:00:14 life and business
00:00:12 00:00:16 so in this video i'm going to be
00:00:14 00:00:18 breaking down a shopify store that is
00:00:16 00:00:20 making over 10 million dollars a month
00:00:18 00:00:21 and i'll share the lessons that i
00:00:20 00:00:24 learned from the founder of the company
00:00:21 00:00:25 alright first things first let's take a
00:00:24 00:00:26 look at this store
00:00:25 00:00:28 all right the store we're going to be
00:00:26 00:00:30 toking about today is called brewmate
00:00:28 00:00:32 brewmate is a brand that focuses
00:00:30 00:00:34 entirely on selling drinkware
00:00:32 00:00:36 for alcohol if we take a look at the
00:00:34 00:00:37 brand you can see that they have a super
00:00:36 00:00:38 clean website
00:00:37 00:00:41 they have a bunch of cool custom
00:00:38 00:00:42 products and the products are super dope
00:00:41 00:00:44 i've even bought some as a gift for
00:00:42 00:00:47 friends and family by the way the sales
00:00:44 00:00:48 numbers of 10 million a month are
00:00:47 00:00:49 actually posted directly from the
00:00:48 00:00:51 founder
00:00:49 00:00:53 his name is dylan and you can see he
00:00:51 00:00:55 shared on starter story
00:00:53 00:00:56 their revenue last year they scaled past
00:00:55 00:00:59 12 million dollars a month
00:00:56 00:01:01 if we look at their traffic on similar
00:00:59 00:01:03 web you can see that they get around 2
00:01:01 00:01:05 million visitors a month at their peak
00:01:03 00:01:05 they're also the top ranking seller on
00:01:05 00:01:08 amazon for
00:01:05 00:01:10 drinkware and you can find their product
00:01:08 00:01:12 in a ton of local retailers so they've
00:01:10 00:01:14 basically got all the bases covered
00:01:12 00:01:16 one of my friends posted about the
00:01:14 00:01:17 founder of the business and i started
00:01:16 00:01:20 doing research and i was blown
00:01:17 00:01:21 away by their success and how they got
00:01:20 00:01:22 there so over the last couple months
00:01:21 00:01:24 i've actually done quite a bit of
00:01:22 00:01:26 research about this company so i want to
00:01:24 00:01:28 share the back story
00:01:26 00:01:29 on how to scale to this 12 million
00:01:28 00:01:31 dollar a month level because i think you
00:01:29 00:01:32 can learn a lot from it so dylan the
00:01:31 00:01:34 founder of this company
00:01:32 00:01:37 constantly kept running into the same
00:01:34 00:01:37 issue when he would drink 16 ounce beer
00:01:37 00:01:39 cans
00:01:37 00:01:41 once he got to the bottom of the can the
00:01:39 00:01:43 drink was always warm and disgusting
00:01:41 00:01:45 all of the drinkware products that were
00:01:43 00:01:46 available were only for 12 ounce regular
00:01:45 00:01:48 sized cans
00:01:46 00:01:49 and he actually had gone to school to
00:01:48 00:01:51 become an engineer
00:01:49 00:01:53 so his engineer brain started working
00:01:51 00:01:54 and he said i need to create something
00:01:53 00:01:56 to fix this
00:01:54 00:01:58 issue so he dug deep and started to do a
00:01:56 00:01:58 ton of research on the drinkware
00:01:58 00:02:00 industry
00:01:58 00:02:03 not only did he realize that there were
00:02:00 00:02:05 next to no 16-ounce coolers but he found
00:02:03 00:02:07 a few other opportunities that made this
00:02:05 00:02:09 an incredible idea he realized that a
00:02:07 00:02:11 lot of the biggest companies like yeti
00:02:09 00:02:12 were not selling direct to customers
00:02:11 00:02:15 they were selling directly to the
00:02:12 00:02:17 retailers like walmart target etc
00:02:15 00:02:19 they were also entirely focused on
00:02:17 00:02:21 regular hydration like water
00:02:19 00:02:22 soda and juice nobody was focusing
00:02:21 00:02:24 entirely on
00:02:22 00:02:26 alcohol so he decided he was going to
00:02:24 00:02:28 develop a product specifically for the
00:02:26 00:02:30 adult beverage industry
00:02:28 00:02:31 and sell it direct to the consumers and
00:02:30 00:02:33 at the time
00:02:31 00:02:34 nobody else was doing this so this was a
00:02:33 00:02:37 wide open
00:02:34 00:02:38 blue ocean opportunity there's two key
00:02:37 00:02:39 lessons that i took away from this part
00:02:38 00:02:41 of the story
00:02:39 00:02:42 firstly the best type of products are
00:02:41 00:02:44 ones that solve
00:02:42 00:02:46 problems that you're having or somebody
00:02:44 00:02:47 close to you is having it makes it so
00:02:46 00:02:49 much easier to sell a product
00:02:47 00:02:50 when it's something that's helping you
00:02:49 00:02:52 out because you understand the benefits
00:02:50 00:02:54 and you can easily get somebody else
00:02:52 00:02:56 interested the second lesson is that the
00:02:54 00:02:58 biggest opportunities lie
00:02:56 00:02:59 in markets that are already big with a
00:02:58 00:03:01 slightly different approach
00:02:59 00:03:03 the drinkware industry was already a
00:03:01 00:03:04 multi-billion dollar industry when he
00:03:03 00:03:05 entered it
00:03:04 00:03:07 but he just approached it with a
00:03:05 00:03:08 slightly different angle and this opened
00:03:07 00:03:10 a world of opportunity
00:03:08 00:03:12 so after that he flew over to china and
00:03:10 00:03:13 started working with manufacturers to
00:03:12 00:03:15 put this product together in the
00:03:13 00:03:16 meantime he also developed a website
00:03:15 00:03:17 with an
00:03:16 00:03:20 email waitlist so he started running
00:03:17 00:03:22 facebook and google ads to this site
00:03:20 00:03:23 and the response was crazy people loved
00:03:22 00:03:25 the product he was getting a ton of
00:03:23 00:03:27 emails every day and building up a
00:03:25 00:03:30 really powerful list of people to market
00:03:27 00:03:31 to he also went to a local brewery in
00:03:30 00:03:32 his city
00:03:31 00:03:34 and asked them if they would want to
00:03:32 00:03:35 hold and sell the product so with the
00:03:34 00:03:37 wait list he had built up
00:03:35 00:03:39 and with the approval from the brewery
00:03:37 00:03:41 he decided to make an
00:03:39 00:03:43 order and go all in on this idea so he
00:03:41 00:03:45 worked with the manufacturer and ordered
00:03:43 00:03:46 a thousand units of this product he gave
00:03:45 00:03:49 200 to the brewery
00:03:46 00:03:51 and tried to sell 800 of them online and
00:03:49 00:03:52 guess what happened after sending out
00:03:51 00:03:54 some emails to his list
00:03:52 00:03:56 they jumped on this thing right away and
00:03:54 00:03:58 he sold out of all 800 of them
00:03:56 00:04:01 online they were also a big hit at the
00:03:58 00:04:03 brewery as well he sold over 200 units
00:04:01 00:04:05 in just a couple weeks so from idea
00:04:03 00:04:06 to the first launch he knew that this
00:04:05 00:04:08 business was going to be something big
00:04:06 00:04:10 a big takeaway from this part of the
00:04:08 00:04:12 story is that there is so much power and
00:04:10 00:04:14 having an email list
00:04:12 00:04:16 especially if you keep the list engaged
00:04:14 00:04:18 you send them good content
00:04:16 00:04:20 and you have a cool product to launch an
00:04:18 00:04:22 email list is a great way to
00:04:20 00:04:24 kick start your brand especially if
00:04:22 00:04:24 you're planning on ordering inventory
00:04:24 00:04:26 like dylan did
00:04:24 00:04:28 he could have just ordered a thousand
00:04:26 00:04:30 units and then tried to sell them with
00:04:28 00:04:31 cold traffic on facebook but it would
00:04:30 00:04:33 have been much harder
00:04:31 00:04:35 and much less efficient so taking the
00:04:33 00:04:37 time to gauge interest on the product
00:04:35 00:04:40 see if people were interested and build
00:04:37 00:04:41 up a list of interested people
00:04:40 00:04:43 really kick-started this brand so after
00:04:41 00:04:45 that he took all the money that he made
00:04:43 00:04:46 and went back to the drawing board on
00:04:45 00:04:49 how they could take this to the next
00:04:46 00:04:50 level he was also constantly sending out
00:04:49 00:04:52 content to his list
00:04:50 00:04:53 and asking them for feedback on products
00:04:52 00:04:55 they wanted to see
00:04:53 00:04:57 and how he could improve his current
00:04:55 00:04:58 product one of the biggest things that
00:04:57 00:05:01 people were asking for
00:04:58 00:05:02 was something to keep their wine cool
00:05:01 00:05:04 when they were out in the sun once again
00:05:02 00:05:06 after doing some research he found a
00:05:04 00:05:07 golden opportunity there were no
00:05:06 00:05:10 drinkware companies
00:05:07 00:05:12 focused on selling wine coolers so he
00:05:10 00:05:13 went back to the manufacturer with the
00:05:12 00:05:14 money that he had made
00:05:13 00:05:16 and they came up with this product
00:05:14 00:05:18 called the wine salader now once again
00:05:16 00:05:20 instead of selling the product right
00:05:18 00:05:21 away he sent the idea of the product to
00:05:20 00:05:24 his email list
00:05:21 00:05:26 and they were going crazy for it where
00:05:24 00:05:28 can i buy this how can they get this
00:05:26 00:05:29 and once again he knew he had a banger
00:05:28 00:05:30 one of the things people kept asking
00:05:29 00:05:31 about
00:05:30 00:05:33 is if they can get it in certain colors
00:05:31 00:05:36 people were asking for pink
00:05:33 00:05:38 for glitter for blue all types of colors
00:05:36 00:05:40 so he found another crazy opportunity
00:05:38 00:05:42 all the big brands like yeti were only
00:05:40 00:05:44 focusing on black
00:05:42 00:05:46 and chrome and navy it wasn't anything
00:05:44 00:05:46 special about the colors that they were
00:05:46 00:05:48 selling
00:05:46 00:05:50 so he decided that broommate was going
00:05:48 00:05:52 to focus on colors as a big part of
00:05:50 00:05:54 their brand so he bet
00:05:52 00:05:55 all of the money that he had at the time
00:05:54 00:05:58 on this idea
00:05:55 00:05:59 and he ordered seven thousand units of
00:05:58 00:06:01 the wine slater
00:05:59 00:06:02 and through his email list facebook ads
00:06:01 00:06:04 google ads
00:06:02 00:06:06 and just promoting the product any way
00:06:04 00:06:08 he can he sold out of all
00:06:06 00:06:10 seven thousand of those units making him
00:06:08 00:06:12 260 000 in sales
00:06:10 00:06:14 in the first two months of his brand
00:06:12 00:06:17 it's such a cool story because
00:06:14 00:06:19 his entire focus was on giving the
00:06:17 00:06:21 people what they wanted firstly he was
00:06:19 00:06:23 just trying to serve himself and he gave
00:06:21 00:06:24 himself what he wanted then he started
00:06:23 00:06:26 getting feedback from people on his
00:06:24 00:06:28 list started running ads and figuring
00:06:26 00:06:29 out what they wanted and he solved their
00:06:28 00:06:31 problems
00:06:29 00:06:34 the most amount of money is made by
00:06:31 00:06:34 solving people's problems in a creative
00:06:34 00:06:36 way
00:06:34 00:06:37 and brewmate is a shining example of
00:06:36 00:06:39 that in the next year
00:06:37 00:06:41 they went on to sell over two million
00:06:39 00:06:43 dollars worth of drinkware and dylan was
00:06:41 00:06:45 still running this as a one-man
00:06:43 00:06:47 operation this guy was
00:06:45 00:06:49 launching and developing new products
00:06:47 00:06:51 running ads doing customer service
00:06:49 00:06:54 and they still crushed it that year so
00:06:51 00:06:55 in 2018 he decided to take this brand to
00:06:54 00:06:57 a whole nother level he came up with a
00:06:55 00:06:59 new product line
00:06:57 00:07:01 called the glitter series and he was
00:06:59 00:07:02 actually able to get it on tv
00:07:01 00:07:04 the home shopping network along with
00:07:02 00:07:06 that at this time he had an email list
00:07:04 00:07:08 of over a hundred thousand people so he
00:07:06 00:07:11 launched the new glitter collection
00:07:08 00:07:12 on television and to his email list and
00:07:11 00:07:15 the results were crazy
00:07:12 00:07:18 this guy made over 150
00:07:15 00:07:18 just one day on this launch and at that
00:07:18 00:07:20 point
00:07:18 00:07:22 he had to expand and take the brand to
00:07:20 00:07:23 just a whole other level they expanded
00:07:22 00:07:25 their team
00:07:23 00:07:27 hired way more people got a bigger
00:07:25 00:07:29 warehouse and truly took this to that
00:07:27 00:07:30 high level and by the end of the year
00:07:29 00:07:33 they had done
00:07:30 00:07:35 over 20 million dollars in sales and at
00:07:33 00:07:37 that point he had found the formula of
00:07:35 00:07:38 what was working he kept launching new
00:07:37 00:07:40 products
00:07:38 00:07:42 he kept building out his team building
00:07:40 00:07:44 out the entire customer experience
00:07:42 00:07:45 and they were able to scale last year in
00:07:44 00:07:48 2020 past
00:07:45 00:07:49 10 million dollars a month this is one
00:07:48 00:07:51 of my favorite come up stories of an
00:07:49 00:07:52 ecommerce founder
00:07:51 00:07:54 it's super inspiring and there's a ton
00:07:52 00:07:55 of lessons to be learned from it it
00:07:54 00:07:57 really gives me
00:07:55 00:07:59 inspiration for what i'm building right
00:07:57 00:08:01 now and shows me the power
00:07:59 00:08:03 of taking care of your customer list and
00:08:01 00:08:05 making the products that they want to
00:08:03 00:08:07 see your customers are going to tell you
00:08:05 00:08:09 exactly what they want so make sure
00:08:07 00:08:11 you're communicating with them and
00:08:09 00:08:12 you're building that relationship
00:08:11 00:08:14 most people that are doing e-commerce
00:08:12 00:08:16 are entirely focused on that first
00:08:14 00:08:18 sale they don't care too much about
00:08:16 00:08:19 their relationship with their customers
00:08:18 00:08:21 but the difference between a brand
00:08:19 00:08:23 that's making a million dollars a year
00:08:21 00:08:25 and 20 million dollars a year
00:08:23 00:08:26 is that relationship with the customer
00:08:25 00:08:28 if you don't have that
00:08:26 00:08:30 you have nothing and brewmate is the
00:08:28 00:08:31 best example of this
00:08:30 00:08:33 so to wrap up this video i want to take
00:08:31 00:08:35 a look at some of their ads and see what
00:08:33 00:08:37 they're running these days if we look at
00:08:35 00:08:38 their website they're still focusing on
00:08:37 00:08:39 the bread and butter that got them here
00:08:38 00:08:41 today
00:08:39 00:08:43 they focus on the 16 ounce cooler which
00:08:41 00:08:45 is actually perfect because white claw
00:08:43 00:08:47 just took off in the last couple years
00:08:45 00:08:47 ain't no laws when you're drinking claws
00:08:47 00:08:50 baby
00:08:47 00:08:52 oh my bad they have the wine and
00:08:50 00:08:54 champagne holder and they also still
00:08:52 00:08:56 have the regular wine salader
00:08:54 00:08:58 that took their brand off they've stayed
00:08:56 00:09:00 true to their mission the entire time as
00:08:58 00:09:01 the dehydration company which i think is
00:09:00 00:09:02 hilarious
00:09:01 00:09:04 and if we look at their ads that they're
00:09:02 00:09:06 running right now i'm curious to see
00:09:04 00:09:08 what products that they focus on there
00:09:06 00:09:10 so it looks like now they're
00:09:08 00:09:11 actually expanding onto regular water
00:09:10 00:09:13 bottles
00:09:11 00:09:14 which i don't think is a bad idea at all
00:09:13 00:09:15 it's a huge space it's what took off
00:09:14 00:09:18 yeti
00:09:15 00:09:20 to the next level they also have their
00:09:18 00:09:22 mugs which are strictly for coffee
00:09:20 00:09:23 i guarantee they were crushing it with
00:09:22 00:09:25 this in the winter
00:09:23 00:09:27 they have their classic wine selector
00:09:25 00:09:28 and they have a few other products as
00:09:27 00:09:30 well
00:09:28 00:09:32 one thing that i see with their ads that
00:09:30 00:09:33 i think is super nice is they do a lot
00:09:32 00:09:35 of photo ads so
00:09:33 00:09:36 i'm sure they'll hit you with a video ad
00:09:35 00:09:38 that's clean
00:09:36 00:09:40 and then just retarget you with these
00:09:38 00:09:42 really high quality custom photos
00:09:40 00:09:43 until you end up purchasing this is
00:09:42 00:09:44 something that i'm going to implement
00:09:43 00:09:46 with my brand
00:09:44 00:09:47 is taking more high quality photos and
00:09:46 00:09:50 using them for retargeting
00:09:47 00:09:51 because i think this type of stuff looks
00:09:50 00:09:53 really good on the facebook feed and it
00:09:51 00:09:55 feels like a native piece of content so
00:09:53 00:09:56 i just felt like making this video
00:09:55 00:09:58 because i find this stuff
00:09:56 00:09:59 extremely interesting if you guys like
00:09:58 00:10:01 this type of content
00:09:59 00:10:03 let me know down below and if you want
00:10:01 00:10:05 to know more about the founder i'm gonna
00:10:03 00:10:07 put his links down below you can check
00:10:05 00:10:09 him out from starting this business he
00:10:07 00:10:11 actually was able to end up on forbes 30
00:10:09 00:10:12 under 30 which is super impressive
00:10:11 00:10:13 and if you're watching this bro
00:10:12 00:10:14 congratulations so that's all for this
00:10:13 00:10:16 video
00:10:14 00:10:18 if you guys want me to do another brand
00:10:16 00:10:20 breakdown let me know
00:10:18 00:10:22 drop it down below which ones you'd want
00:10:20 00:10:24 to see stay tuned for a new video
00:10:22 00:10:26 next friday and i hope you guys have an
00:10:24 00:10:29 amazing weekend
00:10:26 00:10:32 okay so while i was editing this video
00:10:29 00:10:32 i realized that i forgot to announce the
00:10:32 00:10:35 giveaway
00:10:32 00:10:36 winner from the last video so let's do
00:10:35 00:10:38 that real quick thank you guys so much
00:10:36 00:10:39 for all the comments on the last video
00:10:38 00:10:41 you went
00:10:39 00:10:42 absolutely insane we got almost 500
00:10:41 00:10:44 comments
00:10:42 00:10:46 thank you all so much i'm gonna take
00:10:44 00:10:48 this video and i'm gonna post it
00:10:46 00:10:50 into this random comment picker and it's
00:10:48 00:10:52 gonna pick one of you guys so we can see
00:10:50 00:10:54 who won the giveaway let's see
00:10:52 00:10:56 which one we got let's go ahead and
00:10:54 00:10:56 click start
00:10:56 00:11:03 all right the winner is so
00:11:00 00:11:05 empty with uh lisa simpson she's a
00:11:03 00:11:08 little fried in this picture but
00:11:05 00:11:08 yo send me a dm let me know that this is
00:11:08 00:11:09 you
00:11:08 00:11:12 show me some type of proof like a
00:11:09 00:11:14 screenshot of your youtube page
00:11:12 00:11:16 and i will set up a time where we can
00:11:14 00:11:17 hop on a free coaching call so that's
00:11:16 00:11:19 all for this video
00:11:17 00:11:20 thank you guys so much for watching if
00:11:19 00:11:22 you want me to do another giveaway in
00:11:20 00:11:24 the future let me know
00:11:22 00:11:26 and i got you have a great weekend i'll
00:11:24 00:11:28 tok to you guys soon
00:11:26 00:11:33 peace
00:11:35 00:11:37 you