How This Shopify Store Makes $10,000,000/Month

Published on: November 27 2022 by Jordan Welch

How This Shopify Store Makes $10,000,000/Month

How This Shopify Store Makes $10,000,000/Month

How This Shopify Store Makes $10,000,000/Month

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00:00:00	00:00:04	one of the best ways to learn something
00:00:01	00:00:06	new is to study what's already working
00:00:04	00:00:07	i spend hours every week studying
00:00:06	00:00:09	successful businesses
00:00:07	00:00:11	and entrepreneurs so i can learn from
00:00:09	00:00:12	their experiences and apply it to my own
00:00:11	00:00:14	life and business
00:00:12	00:00:16	so in this video i'm going to be
00:00:14	00:00:18	breaking down a shopify store that is
00:00:16	00:00:20	making over 10 million dollars a month
00:00:18	00:00:21	and i'll share the lessons that i
00:00:20	00:00:24	learned from the founder of the company
00:00:21	00:00:25	alright first things first let's take a
00:00:24	00:00:26	look at this store
00:00:25	00:00:28	all right the store we're going to be
00:00:26	00:00:30	toking about today is called brewmate
00:00:28	00:00:32	brewmate is a brand that focuses
00:00:30	00:00:34	entirely on selling drinkware
00:00:32	00:00:36	for alcohol if we take a look at the
00:00:34	00:00:37	brand you can see that they have a super
00:00:36	00:00:38	clean website
00:00:37	00:00:41	they have a bunch of cool custom
00:00:38	00:00:42	products and the products are super dope
00:00:41	00:00:44	i've even bought some as a gift for
00:00:42	00:00:47	friends and family by the way the sales
00:00:44	00:00:48	numbers of 10 million a month are
00:00:47	00:00:49	actually posted directly from the
00:00:48	00:00:51	founder
00:00:49	00:00:53	his name is dylan and you can see he
00:00:51	00:00:55	shared on starter story
00:00:53	00:00:56	their revenue last year they scaled past
00:00:55	00:00:59	12 million dollars a month
00:00:56	00:01:01	if we look at their traffic on similar
00:00:59	00:01:03	web you can see that they get around 2
00:01:01	00:01:05	million visitors a month at their peak
00:01:03	00:01:05	they're also the top ranking seller on
00:01:05	00:01:08	amazon for
00:01:05	00:01:10	drinkware and you can find their product
00:01:08	00:01:12	in a ton of local retailers so they've
00:01:10	00:01:14	basically got all the bases covered
00:01:12	00:01:16	one of my friends posted about the
00:01:14	00:01:17	founder of the business and i started
00:01:16	00:01:20	doing research and i was blown
00:01:17	00:01:21	away by their success and how they got
00:01:20	00:01:22	there so over the last couple months
00:01:21	00:01:24	i've actually done quite a bit of
00:01:22	00:01:26	research about this company so i want to
00:01:24	00:01:28	share the back story
00:01:26	00:01:29	on how to scale to this 12 million
00:01:28	00:01:31	dollar a month level because i think you
00:01:29	00:01:32	can learn a lot from it so dylan the
00:01:31	00:01:34	founder of this company
00:01:32	00:01:37	constantly kept running into the same
00:01:34	00:01:37	issue when he would drink 16 ounce beer
00:01:37	00:01:39	cans
00:01:37	00:01:41	once he got to the bottom of the can the
00:01:39	00:01:43	drink was always warm and disgusting
00:01:41	00:01:45	all of the drinkware products that were
00:01:43	00:01:46	available were only for 12 ounce regular
00:01:45	00:01:48	sized cans
00:01:46	00:01:49	and he actually had gone to school to
00:01:48	00:01:51	become an engineer
00:01:49	00:01:53	so his engineer brain started working
00:01:51	00:01:54	and he said i need to create something
00:01:53	00:01:56	to fix this
00:01:54	00:01:58	issue so he dug deep and started to do a
00:01:56	00:01:58	ton of research on the drinkware
00:01:58	00:02:00	industry
00:01:58	00:02:03	not only did he realize that there were
00:02:00	00:02:05	next to no 16-ounce coolers but he found
00:02:03	00:02:07	a few other opportunities that made this
00:02:05	00:02:09	an incredible idea he realized that a
00:02:07	00:02:11	lot of the biggest companies like yeti
00:02:09	00:02:12	were not selling direct to customers
00:02:11	00:02:15	they were selling directly to the
00:02:12	00:02:17	retailers like walmart target etc
00:02:15	00:02:19	they were also entirely focused on
00:02:17	00:02:21	regular hydration like water
00:02:19	00:02:22	soda and juice nobody was focusing
00:02:21	00:02:24	entirely on
00:02:22	00:02:26	alcohol so he decided he was going to
00:02:24	00:02:28	develop a product specifically for the
00:02:26	00:02:30	adult beverage industry
00:02:28	00:02:31	and sell it direct to the consumers and
00:02:30	00:02:33	at the time
00:02:31	00:02:34	nobody else was doing this so this was a
00:02:33	00:02:37	wide open
00:02:34	00:02:38	blue ocean opportunity there's two key
00:02:37	00:02:39	lessons that i took away from this part
00:02:38	00:02:41	of the story
00:02:39	00:02:42	firstly the best type of products are
00:02:41	00:02:44	ones that solve
00:02:42	00:02:46	problems that you're having or somebody
00:02:44	00:02:47	close to you is having it makes it so
00:02:46	00:02:49	much easier to sell a product
00:02:47	00:02:50	when it's something that's helping you
00:02:49	00:02:52	out because you understand the benefits
00:02:50	00:02:54	and you can easily get somebody else
00:02:52	00:02:56	interested the second lesson is that the
00:02:54	00:02:58	biggest opportunities lie
00:02:56	00:02:59	in markets that are already big with a
00:02:58	00:03:01	slightly different approach
00:02:59	00:03:03	the drinkware industry was already a
00:03:01	00:03:04	multi-billion dollar industry when he
00:03:03	00:03:05	entered it
00:03:04	00:03:07	but he just approached it with a
00:03:05	00:03:08	slightly different angle and this opened
00:03:07	00:03:10	a world of opportunity
00:03:08	00:03:12	so after that he flew over to china and
00:03:10	00:03:13	started working with manufacturers to
00:03:12	00:03:15	put this product together in the
00:03:13	00:03:16	meantime he also developed a website
00:03:15	00:03:17	with an
00:03:16	00:03:20	email waitlist so he started running
00:03:17	00:03:22	facebook and google ads to this site
00:03:20	00:03:23	and the response was crazy people loved
00:03:22	00:03:25	the product he was getting a ton of
00:03:23	00:03:27	emails every day and building up a
00:03:25	00:03:30	really powerful list of people to market
00:03:27	00:03:31	to he also went to a local brewery in
00:03:30	00:03:32	his city
00:03:31	00:03:34	and asked them if they would want to
00:03:32	00:03:35	hold and sell the product so with the
00:03:34	00:03:37	wait list he had built up
00:03:35	00:03:39	and with the approval from the brewery
00:03:37	00:03:41	he decided to make an
00:03:39	00:03:43	order and go all in on this idea so he
00:03:41	00:03:45	worked with the manufacturer and ordered
00:03:43	00:03:46	a thousand units of this product he gave
00:03:45	00:03:49	200 to the brewery
00:03:46	00:03:51	and tried to sell 800 of them online and
00:03:49	00:03:52	guess what happened after sending out
00:03:51	00:03:54	some emails to his list
00:03:52	00:03:56	they jumped on this thing right away and
00:03:54	00:03:58	he sold out of all 800 of them
00:03:56	00:04:01	online they were also a big hit at the
00:03:58	00:04:03	brewery as well he sold over 200 units
00:04:01	00:04:05	in just a couple weeks so from idea
00:04:03	00:04:06	to the first launch he knew that this
00:04:05	00:04:08	business was going to be something big
00:04:06	00:04:10	a big takeaway from this part of the
00:04:08	00:04:12	story is that there is so much power and
00:04:10	00:04:14	having an email list
00:04:12	00:04:16	especially if you keep the list engaged
00:04:14	00:04:18	you send them good content
00:04:16	00:04:20	and you have a cool product to launch an
00:04:18	00:04:22	email list is a great way to
00:04:20	00:04:24	kick start your brand especially if
00:04:22	00:04:24	you're planning on ordering inventory
00:04:24	00:04:26	like dylan did
00:04:24	00:04:28	he could have just ordered a thousand
00:04:26	00:04:30	units and then tried to sell them with
00:04:28	00:04:31	cold traffic on facebook but it would
00:04:30	00:04:33	have been much harder
00:04:31	00:04:35	and much less efficient so taking the
00:04:33	00:04:37	time to gauge interest on the product
00:04:35	00:04:40	see if people were interested and build
00:04:37	00:04:41	up a list of interested people
00:04:40	00:04:43	really kick-started this brand so after
00:04:41	00:04:45	that he took all the money that he made
00:04:43	00:04:46	and went back to the drawing board on
00:04:45	00:04:49	how they could take this to the next
00:04:46	00:04:50	level he was also constantly sending out
00:04:49	00:04:52	content to his list
00:04:50	00:04:53	and asking them for feedback on products
00:04:52	00:04:55	they wanted to see
00:04:53	00:04:57	and how he could improve his current
00:04:55	00:04:58	product one of the biggest things that
00:04:57	00:05:01	people were asking for
00:04:58	00:05:02	was something to keep their wine cool
00:05:01	00:05:04	when they were out in the sun once again
00:05:02	00:05:06	after doing some research he found a
00:05:04	00:05:07	golden opportunity there were no
00:05:06	00:05:10	drinkware companies
00:05:07	00:05:12	focused on selling wine coolers so he
00:05:10	00:05:13	went back to the manufacturer with the
00:05:12	00:05:14	money that he had made
00:05:13	00:05:16	and they came up with this product
00:05:14	00:05:18	called the wine salader now once again
00:05:16	00:05:20	instead of selling the product right
00:05:18	00:05:21	away he sent the idea of the product to
00:05:20	00:05:24	his email list
00:05:21	00:05:26	and they were going crazy for it where
00:05:24	00:05:28	can i buy this how can they get this
00:05:26	00:05:29	and once again he knew he had a banger
00:05:28	00:05:30	one of the things people kept asking
00:05:29	00:05:31	about
00:05:30	00:05:33	is if they can get it in certain colors
00:05:31	00:05:36	people were asking for pink
00:05:33	00:05:38	for glitter for blue all types of colors
00:05:36	00:05:40	so he found another crazy opportunity
00:05:38	00:05:42	all the big brands like yeti were only
00:05:40	00:05:44	focusing on black
00:05:42	00:05:46	and chrome and navy it wasn't anything
00:05:44	00:05:46	special about the colors that they were
00:05:46	00:05:48	selling
00:05:46	00:05:50	so he decided that broommate was going
00:05:48	00:05:52	to focus on colors as a big part of
00:05:50	00:05:54	their brand so he bet
00:05:52	00:05:55	all of the money that he had at the time
00:05:54	00:05:58	on this idea
00:05:55	00:05:59	and he ordered seven thousand units of
00:05:58	00:06:01	the wine slater
00:05:59	00:06:02	and through his email list facebook ads
00:06:01	00:06:04	google ads
00:06:02	00:06:06	and just promoting the product any way
00:06:04	00:06:08	he can he sold out of all
00:06:06	00:06:10	seven thousand of those units making him
00:06:08	00:06:12	260 000 in sales
00:06:10	00:06:14	in the first two months of his brand
00:06:12	00:06:17	it's such a cool story because
00:06:14	00:06:19	his entire focus was on giving the
00:06:17	00:06:21	people what they wanted firstly he was
00:06:19	00:06:23	just trying to serve himself and he gave
00:06:21	00:06:24	himself what he wanted then he started
00:06:23	00:06:26	getting feedback from people on his
00:06:24	00:06:28	list started running ads and figuring
00:06:26	00:06:29	out what they wanted and he solved their
00:06:28	00:06:31	problems
00:06:29	00:06:34	the most amount of money is made by
00:06:31	00:06:34	solving people's problems in a creative
00:06:34	00:06:36	way
00:06:34	00:06:37	and brewmate is a shining example of
00:06:36	00:06:39	that in the next year
00:06:37	00:06:41	they went on to sell over two million
00:06:39	00:06:43	dollars worth of drinkware and dylan was
00:06:41	00:06:45	still running this as a one-man
00:06:43	00:06:47	operation this guy was
00:06:45	00:06:49	launching and developing new products
00:06:47	00:06:51	running ads doing customer service
00:06:49	00:06:54	and they still crushed it that year so
00:06:51	00:06:55	in 2018 he decided to take this brand to
00:06:54	00:06:57	a whole nother level he came up with a
00:06:55	00:06:59	new product line
00:06:57	00:07:01	called the glitter series and he was
00:06:59	00:07:02	actually able to get it on tv
00:07:01	00:07:04	the home shopping network along with
00:07:02	00:07:06	that at this time he had an email list
00:07:04	00:07:08	of over a hundred thousand people so he
00:07:06	00:07:11	launched the new glitter collection
00:07:08	00:07:12	on television and to his email list and
00:07:11	00:07:15	the results were crazy
00:07:12	00:07:18	this guy made over 150
00:07:15	00:07:18	just one day on this launch and at that
00:07:18	00:07:20	point
00:07:18	00:07:22	he had to expand and take the brand to
00:07:20	00:07:23	just a whole other level they expanded
00:07:22	00:07:25	their team
00:07:23	00:07:27	hired way more people got a bigger
00:07:25	00:07:29	warehouse and truly took this to that
00:07:27	00:07:30	high level and by the end of the year
00:07:29	00:07:33	they had done
00:07:30	00:07:35	over 20 million dollars in sales and at
00:07:33	00:07:37	that point he had found the formula of
00:07:35	00:07:38	what was working he kept launching new
00:07:37	00:07:40	products
00:07:38	00:07:42	he kept building out his team building
00:07:40	00:07:44	out the entire customer experience
00:07:42	00:07:45	and they were able to scale last year in
00:07:44	00:07:48	2020 past
00:07:45	00:07:49	10 million dollars a month this is one
00:07:48	00:07:51	of my favorite come up stories of an
00:07:49	00:07:52	ecommerce founder
00:07:51	00:07:54	it's super inspiring and there's a ton
00:07:52	00:07:55	of lessons to be learned from it it
00:07:54	00:07:57	really gives me
00:07:55	00:07:59	inspiration for what i'm building right
00:07:57	00:08:01	now and shows me the power
00:07:59	00:08:03	of taking care of your customer list and
00:08:01	00:08:05	making the products that they want to
00:08:03	00:08:07	see your customers are going to tell you
00:08:05	00:08:09	exactly what they want so make sure
00:08:07	00:08:11	you're communicating with them and
00:08:09	00:08:12	you're building that relationship
00:08:11	00:08:14	most people that are doing e-commerce
00:08:12	00:08:16	are entirely focused on that first
00:08:14	00:08:18	sale they don't care too much about
00:08:16	00:08:19	their relationship with their customers
00:08:18	00:08:21	but the difference between a brand
00:08:19	00:08:23	that's making a million dollars a year
00:08:21	00:08:25	and 20 million dollars a year
00:08:23	00:08:26	is that relationship with the customer
00:08:25	00:08:28	if you don't have that
00:08:26	00:08:30	you have nothing and brewmate is the
00:08:28	00:08:31	best example of this
00:08:30	00:08:33	so to wrap up this video i want to take
00:08:31	00:08:35	a look at some of their ads and see what
00:08:33	00:08:37	they're running these days if we look at
00:08:35	00:08:38	their website they're still focusing on
00:08:37	00:08:39	the bread and butter that got them here
00:08:38	00:08:41	today
00:08:39	00:08:43	they focus on the 16 ounce cooler which
00:08:41	00:08:45	is actually perfect because white claw
00:08:43	00:08:47	just took off in the last couple years
00:08:45	00:08:47	ain't no laws when you're drinking claws
00:08:47	00:08:50	baby
00:08:47	00:08:52	oh my bad they have the wine and
00:08:50	00:08:54	champagne holder and they also still
00:08:52	00:08:56	have the regular wine salader
00:08:54	00:08:58	that took their brand off they've stayed
00:08:56	00:09:00	true to their mission the entire time as
00:08:58	00:09:01	the dehydration company which i think is
00:09:00	00:09:02	hilarious
00:09:01	00:09:04	and if we look at their ads that they're
00:09:02	00:09:06	running right now i'm curious to see
00:09:04	00:09:08	what products that they focus on there
00:09:06	00:09:10	so it looks like now they're
00:09:08	00:09:11	actually expanding onto regular water
00:09:10	00:09:13	bottles
00:09:11	00:09:14	which i don't think is a bad idea at all
00:09:13	00:09:15	it's a huge space it's what took off
00:09:14	00:09:18	yeti
00:09:15	00:09:20	to the next level they also have their
00:09:18	00:09:22	mugs which are strictly for coffee
00:09:20	00:09:23	i guarantee they were crushing it with
00:09:22	00:09:25	this in the winter
00:09:23	00:09:27	they have their classic wine selector
00:09:25	00:09:28	and they have a few other products as
00:09:27	00:09:30	well
00:09:28	00:09:32	one thing that i see with their ads that
00:09:30	00:09:33	i think is super nice is they do a lot
00:09:32	00:09:35	of photo ads so
00:09:33	00:09:36	i'm sure they'll hit you with a video ad
00:09:35	00:09:38	that's clean
00:09:36	00:09:40	and then just retarget you with these
00:09:38	00:09:42	really high quality custom photos
00:09:40	00:09:43	until you end up purchasing this is
00:09:42	00:09:44	something that i'm going to implement
00:09:43	00:09:46	with my brand
00:09:44	00:09:47	is taking more high quality photos and
00:09:46	00:09:50	using them for retargeting
00:09:47	00:09:51	because i think this type of stuff looks
00:09:50	00:09:53	really good on the facebook feed and it
00:09:51	00:09:55	feels like a native piece of content so
00:09:53	00:09:56	i just felt like making this video
00:09:55	00:09:58	because i find this stuff
00:09:56	00:09:59	extremely interesting if you guys like
00:09:58	00:10:01	this type of content
00:09:59	00:10:03	let me know down below and if you want
00:10:01	00:10:05	to know more about the founder i'm gonna
00:10:03	00:10:07	put his links down below you can check
00:10:05	00:10:09	him out from starting this business he
00:10:07	00:10:11	actually was able to end up on forbes 30
00:10:09	00:10:12	under 30 which is super impressive
00:10:11	00:10:13	and if you're watching this bro
00:10:12	00:10:14	congratulations so that's all for this
00:10:13	00:10:16	video
00:10:14	00:10:18	if you guys want me to do another brand
00:10:16	00:10:20	breakdown let me know
00:10:18	00:10:22	drop it down below which ones you'd want
00:10:20	00:10:24	to see stay tuned for a new video
00:10:22	00:10:26	next friday and i hope you guys have an
00:10:24	00:10:29	amazing weekend
00:10:26	00:10:32	okay so while i was editing this video
00:10:29	00:10:32	i realized that i forgot to announce the
00:10:32	00:10:35	giveaway
00:10:32	00:10:36	winner from the last video so let's do
00:10:35	00:10:38	that real quick thank you guys so much
00:10:36	00:10:39	for all the comments on the last video
00:10:38	00:10:41	you went
00:10:39	00:10:42	absolutely insane we got almost 500
00:10:41	00:10:44	comments
00:10:42	00:10:46	thank you all so much i'm gonna take
00:10:44	00:10:48	this video and i'm gonna post it
00:10:46	00:10:50	into this random comment picker and it's
00:10:48	00:10:52	gonna pick one of you guys so we can see
00:10:50	00:10:54	who won the giveaway let's see
00:10:52	00:10:56	which one we got let's go ahead and
00:10:54	00:10:56	click start
00:10:56	00:11:03	all right the winner is so
00:11:00	00:11:05	empty with uh lisa simpson she's a
00:11:03	00:11:08	little fried in this picture but
00:11:05	00:11:08	yo send me a dm let me know that this is
00:11:08	00:11:09	you
00:11:08	00:11:12	show me some type of proof like a
00:11:09	00:11:14	screenshot of your youtube page
00:11:12	00:11:16	and i will set up a time where we can
00:11:14	00:11:17	hop on a free coaching call so that's
00:11:16	00:11:19	all for this video
00:11:17	00:11:20	thank you guys so much for watching if
00:11:19	00:11:22	you want me to do another giveaway in
00:11:20	00:11:24	the future let me know
00:11:22	00:11:26	and i got you have a great weekend i'll
00:11:24	00:11:28	tok to you guys soon
00:11:26	00:11:33	peace
00:11:35	00:11:37	you