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How This Shopify Store Makes $1M/mo In An Unsaturated Market

Published on: December 13 2022 by Arie Scherson

Are you curious about how this Shopify store is making 1 million dollars per month in an unsaturated market? Well, you're in luck! In this article, we'll dive into the strategies and tactics used by this successful Shopify store to achieve their impressive revenue numbers.

Strategies Used:

1. Niche selection: The store has found a unique and untapped niche in the market, which has allowed them to dominate and become the go-to destination for customers in that specific area.

2. High-quality products: The store offers high-quality, unique products that cannot be found anywhere else, which keeps customers coming back for more.

3. Marketing: The store has invested heavily in marketing, using various channels such as social media, influencer partnerships, and targeted ads to reach a wider audience and drive traffic to their site.

4. Customer service: The store places a high emphasis on providing excellent customer service, which helps to build a loyal customer base and increase customer retention.

Tactics Used:

1. Offering free shipping on all orders: This encourages customers to make a purchase and increases the average order value.

2. Creating urgency: The store uses tactics such as limited-time sales and countdown timers to create a sense of urgency and encourage customers to make a purchase.

3. Offering discounts and promotions: The store regularly offers discounts and promotions to incentivize customers to make a purchase and increase customer loyalty.

4. Upselling and cross-selling: The store suggests related products to customers during the checkout process, which increases the average order value and helps to drive more sales.

By implementing a combination of effective strategies and tactics, this Shopify store has been able to achieve impressive revenue numbers in an unsaturated market. If you're looking to start your own successful Shopify store, take note of the strategies and tactics used by this store and apply them to your own business. Remember to focus on finding a unique niche, offering high-quality products, investing in marketing, providing excellent customer service, and using tactics such as free shipping, creating urgency, offering discounts and promotions, and upselling and cross-selling. Good luck on your journey to success!

Starting an online business can seem daunting, especially in a world where it seems like every idea has already been done. The competition in the e-commerce world is rampant, making it increasingly difficult to stand out. However, there are still unsaturated markets waiting to be tapped into, and with the growing number of people shopping online, e-commerce remains the number one opportunity for entrepreneurs. In this article, we'll discuss how to make money in untapped markets, with a focus on Lumen, a successful men's skincare brand.


- Lumen is a men's skincare brand that has achieved great success by targeting an untapped market.

- Their aesthetic is rugged and masculine, with army green and black colors.

- They focus on being straightforward and to-the-point, which appeals to their male demographic.

- Their product photography is clean and appealing, and could be easily replicated by hiring a freelancer on Fiverr.

- Lumen's Facebook Ads show a variety of creative approaches, including a long-form ad that targets the insecurities of men and appeals to their desire for better skincare.

- Lumen is proof that targeting an uns

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