How THIS Store Makes $500k/Mo | Shopify Dropshipping Tutorial
Published on: December 6 2022 by Shri Kanase
How THIS Store Makes $500k/Mo | Shopify Dropshipping Tutorial
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Table of Contents About How THIS Store Makes $500k/Mo | Shopify Dropshipping Tutorial
How THIS Store Makes $500k/Mo | Shopify Dropshipping Tutorial
startTime | durationTime | text |
00:00:00 | 00:00:05 | yo what is going on everybody shriek |
00:00:02 | 00:00:07 | canasa here so how this store is making |
00:00:05 | 00:00:09 | roughly five hundred thousand dollars |
00:00:07 | 00:00:11 | every single month now a lot of people |
00:00:09 | 00:00:12 | don't believe that Shopify stores or |
00:00:11 | 00:00:13 | e-commerce stores in general it doesn't |
00:00:12 | 00:00:15 | matter whether you're doing drop |
00:00:13 | 00:00:18 | shipping or actually running a real |
00:00:15 | 00:00:19 | brand can make any money at all let |
00:00:18 | 00:00:21 | alone make five hundred thousand dollars |
00:00:19 | 00:00:23 | per month but through my own research |
00:00:21 | 00:00:24 | and through researching products |
00:00:23 | 00:00:27 | consistently for the past few years I've |
00:00:24 | 00:00:29 | kind of consistently come upon one |
00:00:27 | 00:00:31 | single store which consistently sells |
00:00:29 | 00:00:34 | some of the best products available |
00:00:31 | 00:00:36 | within some of the best niches and it's |
00:00:34 | 00:00:37 | kind of a competitor to directly with |
00:00:36 | 00:00:40 | Amazon and a lot of people believe that |
00:00:37 | 00:00:41 | if they want to find success with drop |
00:00:40 | 00:00:43 | shipping stores they need to mimic other |
00:00:41 | 00:00:45 | dropshippers well that is one of the |
00:00:43 | 00:00:47 | biggest mistakes that you can do when |
00:00:45 | 00:00:49 | you want to find success with the drop |
00:00:47 | 00:00:52 | shipping because as sad as it is the |
00:00:49 | 00:00:54 | fact is not a lot of drop shipping |
00:00:52 | 00:00:56 | stores are actually successful let alone |
00:00:54 | 00:00:57 | successful for a long period of times so |
00:00:56 | 00:01:00 | it kind of makes more sense to look at |
00:00:57 | 00:01:02 | actual real brands that have real stores |
00:01:00 | 00:01:04 | and operate like a real business so you |
00:01:02 | 00:01:06 | can understand what to do and how to |
00:01:04 | 00:01:08 | find success if you're not finding |
00:01:06 | 00:01:09 | success but without wasting any more |
00:01:08 | 00:01:11 | time let's find out exactly what this |
00:01:09 | 00:01:13 | store is so before actually revealing |
00:01:11 | 00:01:15 | the store there's one thing you're gonna |
00:01:13 | 00:01:17 | want to do and that is smash that like |
00:01:15 | 00:01:19 | button just destroy it it will take you |
00:01:17 | 00:01:21 | two quick seconds hopefully you have |
00:01:19 | 00:01:22 | done that but I want to reveal one thing |
00:01:21 | 00:01:24 | for you guys what regarding this |
00:01:22 | 00:01:26 | specific store and this store is not |
00:01:24 | 00:01:28 | really a drop shipping store but |
00:01:26 | 00:01:30 | nonetheless it is a general store so you |
00:01:28 | 00:01:32 | can find a lot of ideas from this |
00:01:30 | 00:01:35 | specific trend this store is no other |
00:01:32 | 00:01:37 | than Hammacher Schlemmer now I may be |
00:01:35 | 00:01:39 | seeing the title of the specific store |
00:01:37 | 00:01:41 | incorrectly but that doesn't stop this |
00:01:39 | 00:01:43 | store from doing roughly five hundred |
00:01:41 | 00:01:45 | thousand dollars every single month and |
00:01:43 | 00:01:46 | that is just a baseline they do it much |
00:01:45 | 00:01:48 | much more than that and you may be |
00:01:46 | 00:01:50 | thinking where I got this data from well |
00:01:48 | 00:01:52 | let's gonna look at similar web for this |
00:01:50 | 00:01:54 | specific store so as you can see the |
00:01:52 | 00:01:55 | store is not really a drop shipping |
00:01:54 | 00:01:57 | store because it was founded in the year |
00:01:55 | 00:02:00 | of 1848 and it has been running for over |
00:01:57 | 00:02:01 | a hundred years to give you a kind of a |
00:02:00 | 00:02:04 | quick background regarding this store it |
00:02:01 | 00:02:06 | was a retail store meaning it had real |
00:02:04 | 00:02:08 | locations around the US but now it |
00:02:06 | 00:02:10 | relies mostly on its website for the |
00:02:08 | 00:02:13 | sales but as you guys can see it is |
00:02:10 | 00:02:13 | ranking number 61,000 globally which is |
00:02:13 | 00:02:15 | anime |
00:02:13 | 00:02:17 | number two have especially looking at |
00:02:15 | 00:02:20 | the global ring but for the u.s. itself |
00:02:17 | 00:02:22 | that is ranked number 11001 again a |
00:02:20 | 00:02:24 | really amazing feat for an online |
00:02:22 | 00:02:26 | e-commerce store now if we look at the |
00:02:24 | 00:02:28 | traffic for this specific store we can |
00:02:26 | 00:02:31 | see that the traffic ranges anywhere |
00:02:28 | 00:02:33 | from 800,000 to over a million people in |
00:02:31 | 00:02:34 | any given month and the lowest months |
00:02:33 | 00:02:36 | because of the condition going on in the |
00:02:34 | 00:02:39 | world right now at this moment is around |
00:02:36 | 00:02:40 | seven hundred forty thousand so usually |
00:02:39 | 00:02:42 | what I've notiked in my own experience |
00:02:40 | 00:02:44 | is that one dollar equates to roughly |
00:02:42 | 00:02:46 | one visitor so if we take that into |
00:02:44 | 00:02:48 | consideration here seven hundred forty |
00:02:46 | 00:02:50 | thousand visitors equals roughly seven |
00:02:48 | 00:02:52 | hundred forty thousand dollars in sales |
00:02:50 | 00:02:54 | so clearly the store is doing much much |
00:02:52 | 00:02:56 | beyond the five hundred thousand dollar |
00:02:54 | 00:02:57 | minimum base but the beauty about this |
00:02:56 | 00:02:59 | specific store is that it gets its |
00:02:57 | 00:03:01 | traffic both from Google Ads which is |
00:02:59 | 00:03:03 | searched around 35 percent comes from |
00:03:01 | 00:03:05 | search and the rest comes from these |
00:03:03 | 00:03:08 | other traffic sources so this also means |
00:03:05 | 00:03:10 | that close to $100,000 in sales are |
00:03:08 | 00:03:13 | coming directly from Google for this |
00:03:10 | 00:03:15 | store which is again an amazing thing |
00:03:13 | 00:03:16 | and I've mostly come upon this store |
00:03:15 | 00:03:19 | specifically for the products they were |
00:03:16 | 00:03:20 | selling on Google ad so as you guys can |
00:03:19 | 00:03:22 | see if we just type in that specific |
00:03:20 | 00:03:24 | stores first name we can see these |
00:03:22 | 00:03:25 | specific products pop up but I'm gonna |
00:03:24 | 00:03:28 | be kind of going in-depth as to what |
00:03:25 | 00:03:29 | makes these products so special why they |
00:03:28 | 00:03:31 | really even sell in the first place with |
00:03:29 | 00:03:33 | the Google but if you kind of look at |
00:03:31 | 00:03:35 | these products closely you'll see that |
00:03:33 | 00:03:37 | they resemble a lot of the specific |
00:03:35 | 00:03:39 | products which are directly found on |
00:03:37 | 00:03:41 | Aliexpress of course this store is not |
00:03:39 | 00:03:42 | buying products directly from Aliexpress |
00:03:41 | 00:03:44 | but nonetheless that doesn't stop this |
00:03:42 | 00:03:46 | store from getting ideas regarding |
00:03:44 | 00:03:48 | products from Aliexpress so as you guys |
00:03:46 | 00:03:49 | can see clearly a lot of these products |
00:03:48 | 00:03:52 | can be found on now expressed like this |
00:03:49 | 00:03:54 | specific foot bath which I was selling |
00:03:52 | 00:03:56 | on my own store in the past as well so |
00:03:54 | 00:03:58 | something like this is very similar that |
00:03:56 | 00:03:59 | is available on Aliexpress but this |
00:03:58 | 00:04:01 | video is actually on how this store is |
00:03:59 | 00:04:03 | able to do so much in sales what is kind |
00:04:01 | 00:04:05 | of different about them so if you kind |
00:04:03 | 00:04:07 | of start by looking at the basics of the |
00:04:05 | 00:04:08 | website we can see a few things and I'll |
00:04:07 | 00:04:11 | be going over those in this video so the |
00:04:08 | 00:04:12 | first thing is the color scheme so if we |
00:04:11 | 00:04:14 | look at the overall colors of this |
00:04:12 | 00:04:16 | specific store we can see that there is |
00:04:14 | 00:04:18 | a lot of green if you kind of continue |
00:04:16 | 00:04:20 | scrolling down we can see that the SHOP |
00:04:18 | 00:04:22 | NOW buttons are in green and even some |
00:04:20 | 00:04:24 | of their images are in green if you |
00:04:22 | 00:04:26 | scroll down we can see that everything |
00:04:24 | 00:04:27 | really with the specific store they're |
00:04:26 | 00:04:29 | trying to incorporate as much green |
00:04:27 | 00:04:31 | as possible you may be thinking how is |
00:04:29 | 00:04:32 | this even relevant to getting sales what |
00:04:31 | 00:04:34 | does color have to do with anything well |
00:04:32 | 00:04:37 | you may be surprised to find out that |
00:04:34 | 00:04:39 | color plays a huge role in determining |
00:04:37 | 00:04:41 | whether your customer trusts your |
00:04:39 | 00:04:42 | website or not remember the main goal |
00:04:41 | 00:04:44 | with having a website like this in the |
00:04:42 | 00:04:46 | first place is to kind of establish |
00:04:44 | 00:04:48 | trust with our customer so that they can |
00:04:46 | 00:04:50 | go ahead and trust us enough to give |
00:04:48 | 00:04:52 | their money to us so color schemes and |
00:04:50 | 00:04:54 | having a consistent color scheme |
00:04:52 | 00:04:56 | throughout the website kind of implies |
00:04:54 | 00:04:58 | the psychological trigger that we are a |
00:04:56 | 00:05:00 | trust of a website and this could simply |
00:04:58 | 00:05:01 | be due to the fact that the customer |
00:05:00 | 00:05:03 | starts should think that if they put so |
00:05:01 | 00:05:05 | much time into designing the website if |
00:05:03 | 00:05:07 | everything is so consistent then |
00:05:05 | 00:05:09 | possibly this is a website which |
00:05:07 | 00:05:10 | deserves my trust and that kind of gets |
00:05:09 | 00:05:12 | people into going down the funnel |
00:05:10 | 00:05:14 | meaning from the product page to check |
00:05:12 | 00:05:16 | out from checkout to actually purchasing |
00:05:14 | 00:05:18 | but overall on every single page of this |
00:05:16 | 00:05:21 | specific store you will find that that |
00:05:18 | 00:05:23 | specific website has done an amazing job |
00:05:21 | 00:05:25 | with the colors even on the product page |
00:05:23 | 00:05:26 | if we go ahead and go on the specific |
00:05:25 | 00:05:29 | product pages we can see that they have |
00:05:26 | 00:05:31 | again followed with the color schemes |
00:05:29 | 00:05:33 | and even the specific things that go on |
00:05:31 | 00:05:36 | the product page such as the review |
00:05:33 | 00:05:38 | stars and we'll see them now the Add to |
00:05:36 | 00:05:39 | Cart button as well it's all in green so |
00:05:38 | 00:05:41 | these things play a huge role when it |
00:05:39 | 00:05:42 | comes to actually getting people to |
00:05:41 | 00:05:44 | trust your website but along with that |
00:05:42 | 00:05:47 | let's now move on to the next point |
00:05:44 | 00:05:49 | which is that there are clear icons at |
00:05:47 | 00:05:51 | the very bottom of the specific website |
00:05:49 | 00:05:53 | describing the history of the company |
00:05:51 | 00:05:54 | and not the product now if you're kind |
00:05:53 | 00:05:56 | of familiar with what I'm toking about |
00:05:54 | 00:05:58 | you'll know that a lot of dropshipping |
00:05:56 | 00:06:00 | websites have similar trust badges on |
00:05:58 | 00:06:02 | their website but instead of toking |
00:06:00 | 00:06:04 | about their company or their website as |
00:06:02 | 00:06:06 | a whole like this specific website it's |
00:06:04 | 00:06:08 | doing then said to say stuff like we |
00:06:06 | 00:06:10 | offer the best products our products are |
00:06:08 | 00:06:13 | the best in the world 30 day |
00:06:10 | 00:06:15 | satisfaction guarantee free shipping etc |
00:06:13 | 00:06:17 | and while those are important those |
00:06:15 | 00:06:19 | aren't really strong enough to get |
00:06:17 | 00:06:20 | people to actually trust you compare |
00:06:19 | 00:06:22 | that to these specific trust badges |
00:06:20 | 00:06:25 | available on this website notike how |
00:06:22 | 00:06:27 | they're incorporating so many emotional |
00:06:25 | 00:06:29 | words within these trust badges so the |
00:06:27 | 00:06:31 | first one is our rather famous lifetime |
00:06:29 | 00:06:33 | guarantee and they say the product we |
00:06:31 | 00:06:35 | offer are as unique as our name and our |
00:06:33 | 00:06:37 | merchandise is backed by our lifetime |
00:06:35 | 00:06:38 | guarantee of satisfaction so as you can |
00:06:37 | 00:06:40 | see this is not something that's really |
00:06:38 | 00:06:41 | found amongst other dropshipping stores |
00:06:40 | 00:06:43 | which is why |
00:06:41 | 00:06:45 | this store stand out of the crowd but in |
00:06:43 | 00:06:48 | addition they're number two icon over |
00:06:45 | 00:06:50 | here says the hammer slammer Institute |
00:06:48 | 00:06:52 | and again they tok more about this |
00:06:50 | 00:06:53 | specific Institute which they used to |
00:06:52 | 00:06:56 | kind of test and rate products so again |
00:06:53 | 00:06:58 | something very unique and something that |
00:06:56 | 00:07:00 | is describing the overall roots of this |
00:06:58 | 00:07:02 | company because clearly somebody who has |
00:07:00 | 00:07:03 | an institute isn't somebody that just |
00:07:02 | 00:07:05 | started last night or is out to scam |
00:07:03 | 00:07:07 | people so again this is doing a great |
00:07:05 | 00:07:09 | job of letting people trust this |
00:07:07 | 00:07:11 | specific website much more which is why |
00:07:09 | 00:07:13 | having such a great amount of success |
00:07:11 | 00:07:15 | but the third one is that it says it's |
00:07:13 | 00:07:17 | employee owned and it says as an |
00:07:15 | 00:07:19 | employee owned company our customers are |
00:07:17 | 00:07:21 | served by those with a vested interest |
00:07:19 | 00:07:23 | in ensuring complete customer |
00:07:21 | 00:07:25 | satisfaction so compare this to a normal |
00:07:23 | 00:07:27 | dropshipping store which just simply |
00:07:25 | 00:07:28 | says 30 days satisfaction guaranteed or |
00:07:27 | 00:07:30 | something like a hundred percent |
00:07:28 | 00:07:32 | satisfaction guaranteed for our |
00:07:30 | 00:07:34 | customers that is very very bland |
00:07:32 | 00:07:36 | compared to this where it's kind of |
00:07:34 | 00:07:38 | putting a lot of emotions upfront these |
00:07:36 | 00:07:40 | are very very small things which make a |
00:07:38 | 00:07:42 | huge difference in the customer |
00:07:40 | 00:07:44 | psychology and in helping customers |
00:07:42 | 00:07:46 | understand whether they really want to |
00:07:44 | 00:07:48 | trust this specific website or not so |
00:07:46 | 00:07:49 | these three things especially for this |
00:07:48 | 00:07:51 | website make a huge difference and to |
00:07:49 | 00:07:53 | kind of determining whether a customer |
00:07:51 | 00:07:55 | launched again by from this website or |
00:07:53 | 00:07:57 | not but in addition to that if you look |
00:07:55 | 00:07:59 | at the specific footer menu you can see |
00:07:57 | 00:08:01 | that this specific website is actually |
00:07:59 | 00:08:03 | available throughout multiple social |
00:08:01 | 00:08:05 | media platform nowadays I'm seeing so |
00:08:03 | 00:08:07 | many dropshippers just trying to make |
00:08:05 | 00:08:09 | money in a hurry and trying to get rich |
00:08:07 | 00:08:11 | quick overnight that they're not even |
00:08:09 | 00:08:13 | putting their website on Facebook or |
00:08:11 | 00:08:15 | Instagram to increase their social media |
00:08:13 | 00:08:17 | presence instead they're just rushing to |
00:08:15 | 00:08:18 | get sales and as a result they're not |
00:08:17 | 00:08:21 | getting any sales at all again if you |
00:08:18 | 00:08:23 | have zero social media presence in 2020 |
00:08:21 | 00:08:25 | and onwards you can be expecting zero |
00:08:23 | 00:08:27 | sales on your website period just |
00:08:25 | 00:08:29 | looking at these specific icons at the |
00:08:27 | 00:08:31 | bottom kind of in puts a lot more trust |
00:08:29 | 00:08:33 | in a customer's mind once again even if |
00:08:31 | 00:08:34 | people aren't really gonna click on |
00:08:33 | 00:08:37 | these buttons and that's simply because |
00:08:34 | 00:08:38 | a person is satisfied knowing that if |
00:08:37 | 00:08:40 | something goes wrong with their order or |
00:08:38 | 00:08:41 | if they have any types of issues they |
00:08:40 | 00:08:43 | can not only reach you through the |
00:08:41 | 00:08:45 | contact us page on your website but they |
00:08:43 | 00:08:47 | can possibly reach you through Pinterest |
00:08:45 | 00:08:50 | or Facebook or YouTube or Instagram etc |
00:08:47 | 00:08:52 | so again this kind of helps add helps |
00:08:50 | 00:08:53 | increase the conversion rate for the |
00:08:52 | 00:08:56 | customers and makes people want to buy |
00:08:53 | 00:08:58 | but in addition to that if you look at |
00:08:56 | 00:08:59 | the specific product pages you can see |
00:08:58 | 00:09:02 | that the product pages are actually very |
00:08:59 | 00:09:04 | very generic meaning nothing too fancy |
00:09:02 | 00:09:05 | yet they're very very unique in their |
00:09:04 | 00:09:08 | own way so let's go ahead and go back to |
00:09:05 | 00:09:09 | the specific store and let's look at one |
00:09:08 | 00:09:11 | of the specific products that are |
00:09:09 | 00:09:12 | available on the website so for instance |
00:09:11 | 00:09:15 | let's look at this wireless mobile |
00:09:12 | 00:09:17 | charger over here so as you guys can see |
00:09:15 | 00:09:19 | this is the complete product page now |
00:09:17 | 00:09:20 | right away there are a few things you |
00:09:19 | 00:09:23 | want to take into account the first |
00:09:20 | 00:09:25 | thing is looking at the review stars if |
00:09:23 | 00:09:26 | you look at the review stars you notike |
00:09:25 | 00:09:28 | that it is not the general yellow |
00:09:26 | 00:09:30 | colored review stars now you may be |
00:09:28 | 00:09:32 | thinking review stars could not |
00:09:30 | 00:09:34 | potentially make a difference between |
00:09:32 | 00:09:35 | making or breaking the sale and if you |
00:09:34 | 00:09:36 | think that unfortunately you're |
00:09:35 | 00:09:39 | completely wrong that's simply because |
00:09:36 | 00:09:41 | just a slight tweak in the review stars |
00:09:39 | 00:09:43 | colors could change the conversion rate |
00:09:41 | 00:09:45 | by up to 2% and I've found this to be |
00:09:43 | 00:09:46 | true in my own case because I have |
00:09:45 | 00:09:48 | played around with the review star |
00:09:46 | 00:09:50 | colors as well and using such small |
00:09:48 | 00:09:52 | things who just stand out of the crowd |
00:09:50 | 00:09:54 | compared to your other competitors can |
00:09:52 | 00:09:56 | really make the biggest difference when |
00:09:54 | 00:09:58 | it comes to people trusting your website |
00:09:56 | 00:10:00 | or not but in addition to that if we go |
00:09:58 | 00:10:01 | kind of further down the specific |
00:10:00 | 00:10:02 | product page and look at their |
00:10:01 | 00:10:03 | description |
00:10:02 | 00:10:05 | notike how instead of just writing the |
00:10:03 | 00:10:07 | specific words product description |
00:10:05 | 00:10:10 | they're written product story again a |
00:10:07 | 00:10:12 | very miniscule differentiation between |
00:10:10 | 00:10:14 | normal stores but this is a big |
00:10:12 | 00:10:16 | difference when it comes to the |
00:10:14 | 00:10:17 | conversion rate because again this store |
00:10:16 | 00:10:19 | is this finding ways to stand out of the |
00:10:17 | 00:10:21 | crowd and just to kind of give people a |
00:10:19 | 00:10:23 | better experience because if a person |
00:10:21 | 00:10:24 | reads product story and they read |
00:10:23 | 00:10:26 | through the description after reading |
00:10:24 | 00:10:27 | this they're more likely to read the |
00:10:26 | 00:10:29 | description as if it's some kind of |
00:10:27 | 00:10:32 | story and as you may already know |
00:10:29 | 00:10:33 | stories are created to engulf the person |
00:10:32 | 00:10:35 | kind of put them in a trance state so |
00:10:33 | 00:10:37 | that they finish reading until the end |
00:10:35 | 00:10:38 | plus just reading the words product |
00:10:37 | 00:10:40 | story makes it seem much more |
00:10:38 | 00:10:42 | interesting than just reading product |
00:10:40 | 00:10:44 | description because product description |
00:10:42 | 00:10:47 | is very very generic and learning 99.9% |
00:10:44 | 00:10:48 | of stores use that so this website does |
00:10:47 | 00:10:50 | an amazing job of kind of changing that |
00:10:48 | 00:10:51 | up to kind of just increase that |
00:10:50 | 00:10:53 | conversion rate but in addition to that |
00:10:51 | 00:10:54 | if you look throughout this specific |
00:10:53 | 00:10:57 | website you can see that the description |
00:10:54 | 00:10:58 | are very very concise they're not too |
00:10:57 | 00:11:00 | long yet they're very concise and |
00:10:58 | 00:11:02 | toking about the specifics of the |
00:11:00 | 00:11:03 | product and if you kind of read it |
00:11:02 | 00:11:05 | through the entire description you'll |
00:11:03 | 00:11:07 | see that they use a lot of these emotion |
00:11:05 | 00:11:07 | feel the words such as elegant in this |
00:11:07 | 00:11:10 | case |
00:11:07 | 00:11:12 | aesthetik etc so these words again are |
00:11:10 | 00:11:14 | emotionally filled words which introduce |
00:11:12 | 00:11:16 | a lot of emotion when somebody is |
00:11:14 | 00:11:18 | reading those specific words but as we |
00:11:16 | 00:11:20 | scroll down we can see that there's more |
00:11:18 | 00:11:22 | reviews regarding the product and at the |
00:11:20 | 00:11:24 | end it kind of just follows a basic |
00:11:22 | 00:11:26 | Shopify general store dropshipping store |
00:11:24 | 00:11:28 | template and if we look at this specific |
00:11:26 | 00:11:30 | website on a mobile device meaning a |
00:11:28 | 00:11:32 | mobile view right over here we can see |
00:11:30 | 00:11:34 | that right at the top right when |
00:11:32 | 00:11:36 | somebody lands on the website they get |
00:11:34 | 00:11:37 | to see the image clearly along with the |
00:11:36 | 00:11:39 | Add to Cart button meaning there's very |
00:11:37 | 00:11:41 | little scrolling a person has to do in |
00:11:39 | 00:11:43 | order to see the Add to Cart button and |
00:11:41 | 00:11:45 | this is another thing you want to keep |
00:11:43 | 00:11:47 | in mind for your own store the more you |
00:11:45 | 00:11:49 | make a person work the less inclined |
00:11:47 | 00:11:50 | they are to buy from me this specific |
00:11:49 | 00:11:52 | website again doesn't amazing job |
00:11:50 | 00:11:54 | because with just one simple scroll I'm |
00:11:52 | 00:11:55 | directly able to see the Add to Cart |
00:11:54 | 00:11:57 | button and if it actually goes to the |
00:11:55 | 00:11:59 | cart page we can see that the cart page |
00:11:57 | 00:12:01 | is again very different from the generic |
00:11:59 | 00:12:03 | Shopify dropshipping stores yet it is |
00:12:01 | 00:12:05 | very concise and there's no scrolling |
00:12:03 | 00:12:07 | that you really have to do to figure out |
00:12:05 | 00:12:08 | what the prices or to find out where the |
00:12:07 | 00:12:10 | check out button is unlike a lot of |
00:12:08 | 00:12:12 | Shopify stores so again these small |
00:12:10 | 00:12:14 | things make a big big difference and if |
00:12:12 | 00:12:16 | we look below the specific check up |
00:12:14 | 00:12:18 | button we can see that it says shop with |
00:12:16 | 00:12:20 | confidence customer trusted for a |
00:12:18 | 00:12:22 | hundred seventy two years backed by our |
00:12:20 | 00:12:23 | lifetime guarantee and that's again kind |
00:12:22 | 00:12:25 | of helping add the trust for this for |
00:12:23 | 00:12:26 | several website but now that we've |
00:12:25 | 00:12:28 | looked at this percent of website let's |
00:12:26 | 00:12:30 | look at the Google Ads that they're |
00:12:28 | 00:12:32 | running to kind of see what could be the |
00:12:30 | 00:12:33 | reason why this store is doing so well |
00:12:32 | 00:12:34 | especially with the Google Ads meaning |
00:12:33 | 00:12:36 | they're getting roughly a hundred |
00:12:34 | 00:12:38 | thousand dollars in sales every single |
00:12:36 | 00:12:40 | month through Google Ads so if we look |
00:12:38 | 00:12:42 | at their images we can see that every |
00:12:40 | 00:12:44 | single image that they have it is not |
00:12:42 | 00:12:46 | like those generic Aliexpress images |
00:12:44 | 00:12:48 | which are low-quality hard to see blurry |
00:12:46 | 00:12:50 | etc and it can quickly be inferred that |
00:12:48 | 00:12:52 | just by looking at these images this |
00:12:50 | 00:12:54 | company put in a lot of time into making |
00:12:52 | 00:12:56 | the perfect image possible as their main |
00:12:54 | 00:12:58 | image meaning they're potentially |
00:12:56 | 00:13:00 | invested some money into getting these |
00:12:58 | 00:13:02 | high-quality images taken for them of |
00:13:00 | 00:13:03 | course if you're a drop shipper you |
00:13:02 | 00:13:05 | don't really have the budget or the |
00:13:03 | 00:13:07 | needs to do this but the main reason I'm |
00:13:05 | 00:13:09 | showing you this is to kind of show you |
00:13:07 | 00:13:10 | exactly what you shouldn't be doing with |
00:13:09 | 00:13:12 | their own store when it comes to the |
00:13:10 | 00:13:13 | images and when you are planning to use |
00:13:12 | 00:13:14 | Google Ads |
00:13:13 | 00:13:16 | the image and the title can make |
00:13:14 | 00:13:18 | ninety-nine percent of your success and |
00:13:16 | 00:13:20 | with Google eyes and this website does |
00:13:18 | 00:13:21 | an amazing job with that as you can see |
00:13:20 | 00:13:23 | every single |
00:13:21 | 00:13:24 | is very very clear you can clearly see |
00:13:23 | 00:13:26 | what the product is even with those |
00:13:24 | 00:13:28 | specific images with just a plain white |
00:13:26 | 00:13:30 | background the product is clearly |
00:13:28 | 00:13:32 | visible and a lot of dropshippers fail |
00:13:30 | 00:13:34 | to do this properly meaning even if they |
00:13:32 | 00:13:36 | have an image that is kind of clear |
00:13:34 | 00:13:38 | there's a bunch of things going on there |
00:13:36 | 00:13:40 | could be multiple different images of |
00:13:38 | 00:13:42 | that same product within a single image |
00:13:40 | 00:13:45 | and these things just add distraction |
00:13:42 | 00:13:47 | they lower the CTR and they make you not |
00:13:45 | 00:13:49 | get results with Google Ads so these |
00:13:47 | 00:13:51 | simple tweaks at this specific website |
00:13:49 | 00:13:53 | is doing right from the product page all |
00:13:51 | 00:13:55 | the way to the checkout page are some of |
00:13:53 | 00:13:57 | the biggest reason as to why they're |
00:13:55 | 00:13:58 | able to do such a high minor in sales |
00:13:57 | 00:14:00 | both from Google ads as well as other |
00:13:58 | 00:14:02 | traffic sources as you guys clearly saw |
00:14:00 | 00:14:04 | here the minimum traffic month that they |
00:14:02 | 00:14:07 | got was seven hundred forty thousand but |
00:14:04 | 00:14:09 | this is exactly how this specific store |
00:14:07 | 00:14:11 | is able to do so much money per month |
00:14:09 | 00:14:13 | and again this is no rocket science in |
00:14:11 | 00:14:15 | fact it is a very very simple process |
00:14:13 | 00:14:17 | and if you repeat this and if you mimic |
00:14:15 | 00:14:19 | successful source like this it won't be |
00:14:17 | 00:14:21 | long before you're finding similar |
00:14:19 | 00:14:23 | results like this store but if you found |
00:14:21 | 00:14:25 | any type of value in this video smash |
00:14:23 | 00:14:28 | that like button and smash the subscribe |
00:14:25 | 00:14:28 | button and I'll see you guys next time |
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