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How to Actually Nurture and Convert Real Estate Leads the Smart Way

Published on: December 6 2022 by Jaime Resendiz

How to Actually Nurture and Convert Real Estate Leads the Smart Way

How to Actually Nurture and Convert Real Estate Leads the Smart Way

there's truly only one thing that you
need to get right in order to convert
more real estate leads and the amazing
thing is that it works regardless if you
have 10 leads or ten thousand so we'll
be looking at that today and make sure
to stay to the end because there's one
question that I'm going to give you that
as soon as you ask yourself that you're
going to be able to create content for
days you're going to be able to create
content much faster and most importantly
it's going to be effective alright so
let's get into it what's actually
keeping us from converting 99 of the
time well if we're truly honest with
ourselves it's the follow-up we're not
following up now that's something that
may not be Earth shattering but we are
aware of that we know that we have
toked to a lead at some point in the
past and we have also seen them on
social media close with another real
estate agent that happens to us so we do
know that follow-up is a big issue
however it becomes an even bigger issue
when we know that we put them into an
email drip campaign into a text campaign
into a campaign that we are are supposed
to be following every single month so
that becomes a big frustration but the
actual reason that they're not working
with us to buy their home or to sell
their home is because when we did follow
up we weren't providing actual value we
weren't providing utility we weren't out
there problem solving we weren't out
there being somebody that is useful to
know we all have those relationships
someone that we know that is very
valuable because they help connect
because they help inform they help
entertain we'd have those relationships
in our life why can't we be the same for
our clients the typical move right now
and correct me if I'm wrong is launching
a Facebook ad and generate leads four
days generate leads for a dollar two
dollars three dollars generate a ton of
those leads and then we put those same
leads into an email trip campaign that
we purchased online well here's the
issue all of the leads that are coming
through are receiving the same exact
thing we're not taking the time to
actually identify there's specific needs
we're not taking the time to reach out
and understand their motives we don't
know if they're now business meaning
they're going to transact in the next
three months or if they're later
business from three months to 12 months
or into the nurture business 12 months
and Beyond we have no earthly idea so
let's think about it for a quick second
if a lead comes in and our next move is
just to send them a list of homes or to
put them on a safe search what value are
we actually providing sure people that
are already clients of yours will find
Value in that because you as a real
estate agent you are responsible for
helping them you're responsible for
sending them properties that they may
need to purchase but people that come
into your funnel completely cold that
you have never taken the time to
understand their motive why are they
getting that same email why are they
getting the same list of properties for
all we know they could have just bought
a home or for all we know they're
renters until they're getting ready to
buy next year because they're going to
relocate so we continue to hurt
ourselves by sending information that
there's nothing that they can do with
that there's no utility for them there's
no problem solving there's no value so
pretty soon nobody is opening your
emails now I'm not saying I'm perfect
but we have a relatively High open rate
on our entire database we average about
a 40 open rate these are thousands upon
thousands upon thousands of people that
came into our world whether that's
Facebook Craigslist marketing events
past clients all of it and we're
averaging over 40 percent and the big
reason for this is because we provide
information that actually has utility we
provide information about taxes about
wealth management about programs for
their kids about programs for them as
adults we help them not only from a
financial standpoint but from a personal
standpoint so we're helping feed all
parts of their world without needing to
so when they get an email from high
Jaime they know that there's actual
value in that email as opposed to a list
of homes that they're not going to open
so the question that you have to ask
yourself as you're building out your
content marketing strategy is will my
end user find Value in this information