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how to adjust margins in shopify

Published on: June 29 2023 by pipiads

In this video, Lui Cook discusses profit margins, specifically for those who use the free plus shipping method and sell cheap products. He uses the watch niche as an example to explain the psychology behind profit margins and how it affects branding. He also gives reasons for upping profits and the importance of maximizing earnings.

Main Points:

1. Premium branding is key to pushing the premium feel across to customers.

- Logo, name, and content on social media are important factors in creating a premium feel.

- Branded websites are also crucial in adding credibility to the brand.

2. Low profit margins may lead to losses and ruin the credibility of the brand.

- There is a higher chance of chargebacks and returns, resulting in loss of profits.

- Consumers may perceive low-priced products as cheap and low quality, affecting the brand's reputation.

3. Upping profit margins can maximize earnings and save time.

- Higher profit margins can cover the costs of order and shipping and minimize the risk of losses.

- Selling fewer products with higher profits can be more efficient than selling more products with low profits.

In summary, maximizing profit margins is important in creating a premium brand and earning more income. By adding a premium feel to branding, building branded websites, and ensuring higher profit margins, entrepreneurs can achieve success in their businesses.

How To Price Your Products For IDEAL Profit Margin (Shopify Dropshipping)

Product Pricing and Margin: The Key to Profitable Product Research

Product pricing and margin are crucial concepts that every entrepreneur needs to understand to succeed in their business. In this article, we will explore the importance of having the right product pricing and margin, and how it can affect your profitability. We will also provide some tips on how to set your product prices and margins effectively.

Importance of Product Pricing and Margin:

• Having the right product pricing and margin is essential to make a profit in your business.

• You need to have a large enough margin to cover your cost of goods and advertising expenses.

• Products with small margins are not profitable, as you will not have any profits left over after covering your costs.

• Products with large margins allow you to spend more on advertising and customer acquisition while still having profits left over.

Tips for Setting Product Prices and Margins:

• Find products that you can sell for at least $19.95, with large margins of 60-80% or more.

• Use psychological pricing strategies, such as pricing products at $19.95 instead of $20.

• Offer free shipping over $50 to incentivize customers to spend more.

• Have products with multiple price points, including cheap, medium, and expensive versions.

• Use upsells and cross-sells to increase your average order value and get closer to the $50 mark.

In conclusion, having the right product pricing and margin is crucial to the success of your business. By setting your prices and margins effectively, you can increase your profitability and make more money in the long run. Use the tips provided in this article to ensure that you have a profitable business from the beginning.

How I Find Products With 50% Profit Margins (Shopify Dropshipping)

In this video, the speaker discusses their strategy for finding profitable products on TikTok. They claim that their method is perfect for beginners as it requires no money and is a fun way to start dropshipping. They also suggest that this strategy is the most explosive and viral way to do dropshipping on Shopify in 2022, and it can lead to the highest revenue and profit.

Finding Products with High Profit Margins:

The speaker suggests two ways to find products with high-profit margins. The first method involves doing product research on websites like AliExpress to find cheap products with high potential margins. The second method involves finding products that are already popular on TikTok and other social media platforms.

Utilizing the TikTok Algorithm:

The speaker explains that there is no cost per purchase on TikTok, meaning that if they buy a product for a low price and sell it for a higher price, they will make a profit. They also discuss the importance of creating their own content to promote the products and share them on TikTok.

Expanding to Other Markets:

The speaker suggests taking products that are already popular in one market and introducing them to untapped markets to avoid competition and increase profit margins.

The speaker concludes by encouraging viewers to try their strategy and join their mentorship program. They also emphasize the importance of being transparent and valuable in the e-commerce space.

Shopify Code Editing: Update CSS Spacing between Elements

In this article, we will discuss a common problem that many people face when designing their Shopify store - how to add spacing on the web page. We will provide step-by-step instructions on how to make temporary changes on the web page and how to make permanent changes in Shopify's code editor.

Adding Spacing on the Navigation Menu:

- Right-click on the page and select inspect.

- Click the arrow button to find the navigation bar on the page.

- In the HTML structure, find the ally elements under the ul element which represents the navigation menu.

- Change the CSS right on the page by setting the margin-right to 30 pixels for all the ally elements under the navigation bar.

- The spacing becomes larger, which is what we want.

- To make permanent changes, copy the CSS class name of the navigation bar and find it in the CSS code editor.

- Find the ally element under the navigation class name and set the margin-right to 30 pixels.

- Save the changes and refresh the store home page.

Adding Spacing on the Title and Subtitle:

- Use the arrow to find the subtitle element.

- Set the margin-top to 30 pixels to see what will happen on the page.

- Copy the class name of the subtitle element and find it in the code editor.

- Delete the other class names and only search for the first one.

- Set the margin-top to 30 pixels.

- Save the changes and refresh the store home page.

- If the rule gets overwritten, add important to the rule to make it always apply.

By following these simple steps, you can easily add spacing to your Shopify store's web page. Remember to make temporary changes on the web page first and then make permanent changes in the code editor. Happy designing!

100% Profit Margin Shopify Store

- Shopify store with 100% profit margins

- Sells digital products only

- Out of the Sandbox is the store in question

- Simple layout and design

- Ideas and lessons to be learned for other businesses


- Simple and intuitive layout

- Easy to understand product descriptions

- Testimonials and guarantees

- Performance focus for products

- Branding and product imagery important

- Theme not the most important factor for success

- Overloading website with apps affects speed

- Social media presence not as important for this type of store

- Facebook has more followers than any other platform

- Effective use of Instagram Story ads

- YouTube ad format not ideal

- Letting the product do the talking is key

- Possibilities for other businesses in digital product sales

- Diversifying content to include crypto

- Open to video suggestions for Shopify and crypto

- Thanking viewers for watching

- Wishing them a great day and signing off

Increase Product Profit Margins On Your Shopify (TODAY!)

As a Shopify store owner, increasing profit margins is essential to success. In this article, we'll explore strategies to boost your margins and save money.


1. Raise Prices: Determine your current conversion rate and see how you can increase prices. Even a small hike can lead to significant profits, and high-quality buyers are more likely to purchase upsells and bundles.

2. Bundle Products: Combine similar products into bundles to save on shipping and fulfillment fees. Upsell additional products for even more profit.

3. Negotiate with Suppliers: Use credit lines to order in bulk and negotiate better rates with your suppliers. This can lead to significant savings on inventory and fulfillment fees.

4. Optimize Packaging: Consider using plastic packaging instead of glass to save on shipping costs. Evaluate your current fulfillment fees and see if you can negotiate better rates.

5. Analyze Your Numbers: Use apps like Life Timely to track your ad costs and determine your true profit margins. Keep track of your costs, including shipping, fulfillment, and product costs.

Increasing your margins takes time and effort, but with these strategies, you can make a significant impact on your profits. Take the time to analyze your numbers and negotiate with suppliers to save on costs. Bundle products and upsell to boost your margins even further. With these tips, you can grow your Shopify store and increase your profits.


1. Determine Your Profit Margins

- Create a Google sheet and list your products

- Determine the cost of goods and shipping

- Analyze your profit margins and price points

2. Increase Your Prices

- As a business owner, you may be more concerned with pricing than customers

- Increase your prices by a few dollars or a small percentage

- Even with a 10% increase, you can still break even with sales

3. Avoid Frequent Discounts

- Frequent discounts can hurt your brand and margins

- Discounts are best for customer acquisition, not long-term profits

- If you must offer a discount, limit it to first-time customers

4. Develop Relationships with Suppliers

- Talk to your suppliers personally, outside of Aliexpress messaging

- Develop a long-term relationship with your suppliers

- Negotiate prices down to increase your margins

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