How To AUTOMATE Your Shopify Dropshipping Store | Step By Step
Published on: December 6 2022 by Shri Kanase
How To AUTOMATE Your Shopify Dropshipping Store | Step By Step
The above is a brief introduction to How To AUTOMATE Your Shopify Dropshipping Store | Step By Step.
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Table of Contents About How To AUTOMATE Your Shopify Dropshipping Store | Step By Step
How To AUTOMATE Your Shopify Dropshipping Store | Step By Step
startTime | durationTime | text |
00:00:00 | 00:00:03 | yo what is going on everybody shree |
00:00:02 | 00:00:06 | konosa here so how to |
00:00:03 | 00:00:08 | automate your shopify store now i |
00:00:06 | 00:00:09 | personally believe that the best ways to |
00:00:08 | 00:00:11 | achieve success |
00:00:09 | 00:00:12 | with the shopify dropshipping is through |
00:00:11 | 00:00:14 | automation |
00:00:12 | 00:00:16 | unfortunately a lot of the shopify store |
00:00:14 | 00:00:18 | owners often quit |
00:00:16 | 00:00:20 | well before reaching this point of time |
00:00:18 | 00:00:22 | but if you are already at a stage where |
00:00:20 | 00:00:24 | you're thinking about automating or |
00:00:22 | 00:00:26 | you're one of those bold people who just |
00:00:24 | 00:00:27 | started with shopify but is already |
00:00:26 | 00:00:28 | wanting to start automating some of the |
00:00:27 | 00:00:30 | tasks |
00:00:28 | 00:00:31 | this video is for you because not only |
00:00:30 | 00:00:34 | am i going to tell you whether it's the |
00:00:31 | 00:00:34 | right time to be automating your shopify |
00:00:34 | 00:00:36 | store or not |
00:00:34 | 00:00:37 | but i'm also going to be giving you |
00:00:36 | 00:00:39 | certain tips and tricks as to how to |
00:00:37 | 00:00:41 | automate where to begin |
00:00:39 | 00:00:42 | and what kind of websites to use because |
00:00:41 | 00:00:44 | in reality |
00:00:42 | 00:00:46 | automation is one of the riskiest things |
00:00:44 | 00:00:46 | that you can do for your business |
00:00:46 | 00:00:48 | because |
00:00:46 | 00:00:51 | end up hiring the wrong person and your |
00:00:48 | 00:00:52 | entire business will suffer tremendously |
00:00:51 | 00:00:54 | it could even potentially close down so |
00:00:52 | 00:00:56 | when it comes to automation you want to |
00:00:54 | 00:00:58 | always proceed with your own risk |
00:00:56 | 00:01:00 | do a lot of research before deciding on |
00:00:58 | 00:01:00 | any type of individual you want to hire |
00:01:00 | 00:01:02 | but |
00:01:00 | 00:01:03 | without wasting any more time let's just |
00:01:02 | 00:01:05 | jump right into it and figure out how to |
00:01:03 | 00:01:06 | automate your shopify store so |
00:01:05 | 00:01:08 | the first thing you'll have to do in |
00:01:06 | 00:01:09 | order to really begin your automation |
00:01:08 | 00:01:11 | journey |
00:01:09 | 00:01:12 | is to just gently destroy that like |
00:01:11 | 00:01:14 | button down below it'll take just two |
00:01:12 | 00:01:15 | quick seconds okay hopefully you've done |
00:01:14 | 00:01:16 | that but |
00:01:15 | 00:01:18 | before toking about how to automate |
00:01:16 | 00:01:20 | it's important to tok about |
00:01:18 | 00:01:22 | when is it the right time to start |
00:01:20 | 00:01:24 | automating believe it or not |
00:01:22 | 00:01:25 | there is a right and wrong time when it |
00:01:24 | 00:01:27 | comes to automation but |
00:01:25 | 00:01:28 | it is going to depend on your current |
00:01:27 | 00:01:30 | situation experience |
00:01:28 | 00:01:32 | and a lot of the other things which i'll |
00:01:30 | 00:01:32 | be mentioning very shortly one thing you |
00:01:32 | 00:01:35 | want to understand |
00:01:32 | 00:01:36 | is really there is no such thing as a |
00:01:35 | 00:01:39 | right time to start automation |
00:01:36 | 00:01:40 | it all depends on where you personally |
00:01:39 | 00:01:42 | feel you are |
00:01:40 | 00:01:44 | within your ecommerce journey so here |
00:01:42 | 00:01:45 | are a few things i personally look at |
00:01:44 | 00:01:46 | before even deciding whether i should |
00:01:45 | 00:01:47 | begin |
00:01:46 | 00:01:49 | my automation process for any kind of |
00:01:47 | 00:01:52 | new shopify store so the first thing |
00:01:49 | 00:01:54 | is budget do i really have the budget to |
00:01:52 | 00:01:55 | start automating this is one of the most |
00:01:54 | 00:01:57 | important questions |
00:01:55 | 00:01:59 | you want to start asking yourself before |
00:01:57 | 00:02:00 | you even begin automating because |
00:01:59 | 00:02:02 | without a right budget |
00:02:00 | 00:02:03 | you're going to run out of money very |
00:02:02 | 00:02:05 | very soon especially if you're just |
00:02:03 | 00:02:06 | starting a brand new shopify store |
00:02:05 | 00:02:08 | or if you have a shopify store that's |
00:02:06 | 00:02:09 | already running but not getting you the |
00:02:08 | 00:02:11 | desired results |
00:02:09 | 00:02:13 | if you don't have a budget you'll only |
00:02:11 | 00:02:15 | be able to pay your employees for so |
00:02:13 | 00:02:17 | long and having to let go of employees |
00:02:15 | 00:02:18 | simply because you can't afford to do it |
00:02:17 | 00:02:20 | not only makes you feel bad but it's |
00:02:18 | 00:02:22 | also not good for your business because |
00:02:20 | 00:02:23 | you just may have spent all of that |
00:02:22 | 00:02:25 | money you could have used rather |
00:02:23 | 00:02:27 | to just grow the business and do some of |
00:02:25 | 00:02:29 | the tasks yourself |
00:02:27 | 00:02:30 | rather than having it automated so a |
00:02:29 | 00:02:32 | budget plays |
00:02:30 | 00:02:34 | a very very important role when it comes |
00:02:32 | 00:02:35 | to deciding whether it is the right time |
00:02:34 | 00:02:38 | or not but number two |
00:02:35 | 00:02:39 | time now this depends on how much time |
00:02:38 | 00:02:41 | you personally have |
00:02:39 | 00:02:43 | to give to your shopify store of course |
00:02:41 | 00:02:45 | if you already do a full-time job then |
00:02:43 | 00:02:47 | you have very little of time that means |
00:02:45 | 00:02:48 | you may want to kind of proceed with the |
00:02:47 | 00:02:50 | automation however |
00:02:48 | 00:02:52 | if all that you do is shopify drop |
00:02:50 | 00:02:53 | shipping then you have a lot of time on |
00:02:52 | 00:02:54 | your hands |
00:02:53 | 00:02:55 | you really don't have to start |
00:02:54 | 00:02:57 | automating right away if you already |
00:02:55 | 00:02:58 | have a shopify store that's running |
00:02:57 | 00:03:00 | successfully then you want to start |
00:02:58 | 00:03:02 | automation in that case but |
00:03:00 | 00:03:04 | if you lack time it may be a good idea |
00:03:02 | 00:03:06 | to start looking into automating your |
00:03:04 | 00:03:08 | shopify store but the third thing is |
00:03:06 | 00:03:10 | the income of the business as a whole |
00:03:08 | 00:03:10 | now again if you already have external |
00:03:10 | 00:03:12 | income |
00:03:10 | 00:03:14 | from your job or your savings that you |
00:03:12 | 00:03:15 | want to invest by all means this does |
00:03:14 | 00:03:18 | not apply to you |
00:03:15 | 00:03:20 | but if you're solely relying on your |
00:03:18 | 00:03:21 | shopify drop shipping store's income |
00:03:20 | 00:03:23 | to hire somebody and to automate your |
00:03:21 | 00:03:25 | shopify store you need to be sure that |
00:03:23 | 00:03:27 | your shopify store is at that level |
00:03:25 | 00:03:28 | where you can actually think about |
00:03:27 | 00:03:30 | automating because if you haven't even |
00:03:28 | 00:03:32 | reached that stage where it is possible |
00:03:30 | 00:03:34 | for you to automate at a profitable rate |
00:03:32 | 00:03:35 | then it is going to be very difficult to |
00:03:34 | 00:03:36 | sustain your shopify drop shipping |
00:03:35 | 00:03:38 | business |
00:03:36 | 00:03:40 | for a long period of time so always make |
00:03:38 | 00:03:41 | sure that if you're looking to depend on |
00:03:40 | 00:03:42 | your business income that you have |
00:03:41 | 00:03:44 | enough coming in |
00:03:42 | 00:03:46 | and after you pay off your employees you |
00:03:44 | 00:03:47 | have some remaining so that you can put |
00:03:46 | 00:03:49 | it inside your pockets because nobody |
00:03:47 | 00:03:51 | wants to run a business |
00:03:49 | 00:03:53 | that is just a break even but the fourth |
00:03:51 | 00:03:54 | and most important thing you absolutely |
00:03:53 | 00:03:56 | want to think about |
00:03:54 | 00:03:57 | is what is your future goal with the |
00:03:56 | 00:03:58 | business do you want to scale this |
00:03:57 | 00:04:00 | business |
00:03:58 | 00:04:01 | to a million dollars a month or are you |
00:04:00 | 00:04:03 | fine just getting a few thousand dollars |
00:04:01 | 00:04:04 | per month because that is at your |
00:04:03 | 00:04:06 | comfort level |
00:04:04 | 00:04:07 | in that case for either of the scenarios |
00:04:06 | 00:04:09 | you're going to want to be applying a |
00:04:07 | 00:04:11 | different strategy because |
00:04:09 | 00:04:13 | obviously somebody wants to scale their |
00:04:11 | 00:04:14 | shopify store needs to automate their |
00:04:13 | 00:04:15 | store and hire |
00:04:14 | 00:04:17 | a bunch of people if they want to reach |
00:04:15 | 00:04:18 | a million dollars a month on the other |
00:04:17 | 00:04:19 | hand if they just want to do two |
00:04:18 | 00:04:20 | thousand |
00:04:19 | 00:04:22 | three thousand five thousand dollars a |
00:04:20 | 00:04:23 | month just to add a little bit of extra |
00:04:22 | 00:04:25 | income maybe they won't be getting as |
00:04:23 | 00:04:26 | many orders so maybe they won't have |
00:04:25 | 00:04:27 | much trouble |
00:04:26 | 00:04:29 | handling all of the things that they |
00:04:27 | 00:04:30 | have to do within the business so the |
00:04:29 | 00:04:31 | overall goal |
00:04:30 | 00:04:33 | really makes a difference as to whether |
00:04:31 | 00:04:34 | you should be thinking about automating |
00:04:33 | 00:04:35 | or not but |
00:04:34 | 00:04:37 | once you have kind of identified where |
00:04:35 | 00:04:39 | you stand with all of these four things |
00:04:37 | 00:04:41 | then it comes to actually applying the |
00:04:39 | 00:04:42 | strategy so exactly |
00:04:41 | 00:04:44 | how should you go about doing the |
00:04:42 | 00:04:46 | automation first things first you should |
00:04:44 | 00:04:46 | always start your automation journey by |
00:04:46 | 00:04:48 | first |
00:04:46 | 00:04:50 | doing the product sourcing you want to |
00:04:48 | 00:04:52 | fully automate your product sourcing |
00:04:50 | 00:04:54 | from a reliable supplier whether it is |
00:04:52 | 00:04:56 | a cj drop shipping or something similar |
00:04:54 | 00:04:59 | to cd drop shipping like weo |
00:04:56 | 00:05:00 | or any of the other softwares or if you |
00:04:59 | 00:05:02 | use a private agent |
00:05:00 | 00:05:04 | make sure to get that automated make |
00:05:02 | 00:05:06 | sure to have one agent or one |
00:05:04 | 00:05:08 | platform where you're sourcing majority |
00:05:06 | 00:05:10 | of your products from because it makes |
00:05:08 | 00:05:11 | it extremely easy to go about the |
00:05:10 | 00:05:12 | automation process |
00:05:11 | 00:05:14 | in fact i recommend you do this before |
00:05:12 | 00:05:16 | even hiring anybody else like for |
00:05:14 | 00:05:17 | customer service or the other tasks |
00:05:16 | 00:05:17 | which i'll be mentioning very soon |
00:05:17 | 00:05:19 | because |
00:05:17 | 00:05:21 | if you don't have the product sourcing |
00:05:19 | 00:05:21 | in place it is going to be difficult for |
00:05:21 | 00:05:23 | you to |
00:05:21 | 00:05:25 | handle product sourcing and product |
00:05:23 | 00:05:27 | ordering along with handling the new |
00:05:25 | 00:05:29 | employee that you just added because |
00:05:27 | 00:05:30 | when you start adding new people to your |
00:05:29 | 00:05:32 | team you also have to take care of them |
00:05:30 | 00:05:34 | you have to handle them and you have to |
00:05:32 | 00:05:35 | look after them and what they're doing |
00:05:34 | 00:05:36 | and it will become extremely hard if all |
00:05:35 | 00:05:37 | you're focusing on is the product |
00:05:36 | 00:05:39 | sourcing |
00:05:37 | 00:05:41 | and doing the ordering so make sure to |
00:05:39 | 00:05:41 | have product sourcing in place because |
00:05:41 | 00:05:43 | if you |
00:05:41 | 00:05:45 | don't have the proper products getting |
00:05:43 | 00:05:46 | shipped out it is going to cause a lot |
00:05:45 | 00:05:47 | of problems down the line but |
00:05:46 | 00:05:49 | once you've kind of figured out the |
00:05:47 | 00:05:52 | product sourcing issue next comes |
00:05:49 | 00:05:53 | hiring somebody for customer service now |
00:05:52 | 00:05:56 | i recommend that you start using |
00:05:53 | 00:05:58 | upwork or online jobs.ph mostly to do |
00:05:56 | 00:06:00 | your hiring for all of the tasks which |
00:05:58 | 00:06:00 | i'll be mentioning very soon and the |
00:06:00 | 00:06:02 | tasks |
00:06:00 | 00:06:04 | mentioned here are in the order that i |
00:06:02 | 00:06:04 | would personally start hiring from so |
00:06:04 | 00:06:06 | for instance |
00:06:04 | 00:06:08 | in this case customer service is the |
00:06:06 | 00:06:10 | first thing i would outsource before |
00:06:08 | 00:06:12 | moving on to the second thing but |
00:06:10 | 00:06:13 | when it comes to customer service here's |
00:06:12 | 00:06:15 | exactly what you want to be looking into |
00:06:13 | 00:06:17 | automating so that you have more time |
00:06:15 | 00:06:19 | to do other things within your business |
00:06:17 | 00:06:20 | the first thing is emails you want to |
00:06:19 | 00:06:22 | teach your |
00:06:20 | 00:06:23 | customer service va how to properly |
00:06:22 | 00:06:25 | handle the emails so that they can |
00:06:23 | 00:06:27 | properly provide customer support |
00:06:25 | 00:06:28 | to your customers and this is one of the |
00:06:27 | 00:06:31 | most important things |
00:06:28 | 00:06:32 | because your customer service va will be |
00:06:31 | 00:06:34 | the face of your business they'll be in |
00:06:32 | 00:06:36 | direct contact with the most |
00:06:34 | 00:06:37 | important people for your business which |
00:06:36 | 00:06:39 | is your customers so it's really |
00:06:37 | 00:06:40 | important that you spend a large portion |
00:06:39 | 00:06:41 | of your time making sure that you're |
00:06:40 | 00:06:43 | hiring the right person |
00:06:41 | 00:06:45 | for this task in addition if you offer |
00:06:43 | 00:06:46 | any type of phone support via google |
00:06:45 | 00:06:49 | voice where you only take |
00:06:46 | 00:06:51 | text messages you want this va uh |
00:06:49 | 00:06:53 | answering your text messages from google |
00:06:51 | 00:06:53 | voice as well and of course you'll have |
00:06:53 | 00:06:55 | to create some |
00:06:53 | 00:06:57 | automated responses for your customer |
00:06:55 | 00:06:59 | service va if you need more info on how |
00:06:57 | 00:07:00 | to create these automated responses |
00:06:59 | 00:07:02 | let me know down in the comment section |
00:07:00 | 00:07:04 | i can give you more guidance on that but |
00:07:02 | 00:07:06 | along with that i normally like to teach |
00:07:04 | 00:07:08 | my customer service va |
00:07:06 | 00:07:10 | some basic bookkeeping because every |
00:07:08 | 00:07:12 | time i place orders on aliexpress or |
00:07:10 | 00:07:14 | through my private supplier and provide |
00:07:12 | 00:07:16 | the details for the cost of the goods |
00:07:14 | 00:07:18 | i want my customer service via to be |
00:07:16 | 00:07:20 | able to just copy and paste that data |
00:07:18 | 00:07:21 | onto order metrics or a special |
00:07:20 | 00:07:23 | spreadsheet because i want to start |
00:07:21 | 00:07:25 | lowering my tasks which are repetitive |
00:07:23 | 00:07:27 | and basic bookkeeping |
00:07:25 | 00:07:29 | is one of those tasks i like to normally |
00:07:27 | 00:07:30 | outsource to my customer service view |
00:07:29 | 00:07:31 | but once you have kind of |
00:07:30 | 00:07:33 | outsourced those things it's time to |
00:07:31 | 00:07:35 | move on to the next thing and that is |
00:07:33 | 00:07:36 | having an order fill filler now if you |
00:07:35 | 00:07:39 | order all of your products from a |
00:07:36 | 00:07:41 | private agent via csv files or from cj |
00:07:39 | 00:07:42 | drop shipping or something similar you |
00:07:41 | 00:07:42 | really don't need an order fill filler |
00:07:42 | 00:07:44 | but |
00:07:42 | 00:07:46 | if you still order majority of our |
00:07:44 | 00:07:47 | products from aliexpress then you |
00:07:46 | 00:07:48 | definitely want to get order fulfiller |
00:07:47 | 00:07:50 | because this is one of the most |
00:07:48 | 00:07:51 | repetitive tasks |
00:07:50 | 00:07:53 | within your business and you want to be |
00:07:51 | 00:07:54 | spending this time that you put into |
00:07:53 | 00:07:56 | ordering products |
00:07:54 | 00:07:58 | into doing other things within your |
00:07:56 | 00:07:59 | business but this order fulfiller |
00:07:58 | 00:08:00 | does the following they do the ordering |
00:07:59 | 00:08:02 | of the products whether it's on |
00:08:00 | 00:08:04 | aliexpress or they also send |
00:08:02 | 00:08:06 | csv files to the suppliers if i'm doing |
00:08:04 | 00:08:07 | both aliexpress as well as private |
00:08:06 | 00:08:10 | suppliers |
00:08:07 | 00:08:10 | in addition once my supplier wants my |
00:08:10 | 00:08:12 | aliexpress |
00:08:10 | 00:08:13 | product links have been updated with the |
00:08:12 | 00:08:15 | tracking numbers |
00:08:13 | 00:08:17 | it is this order fulfiller's |
00:08:15 | 00:08:19 | responsibility to then go ahead and |
00:08:17 | 00:08:21 | sync all of the order data and make sure |
00:08:19 | 00:08:23 | the tracking numbers are properly sent |
00:08:21 | 00:08:25 | to the customers this is again one of |
00:08:23 | 00:08:27 | the most important things because your |
00:08:25 | 00:08:28 | customers are most likely waiting |
00:08:27 | 00:08:30 | for their tracking numbers but this is |
00:08:28 | 00:08:32 | one of the easier tasks to outsource |
00:08:30 | 00:08:34 | because it doesn't take a lot of effort |
00:08:32 | 00:08:34 | to teach somebody how to do the ordering |
00:08:34 | 00:08:36 | or |
00:08:34 | 00:08:38 | sending the csv files things kind of get |
00:08:36 | 00:08:40 | a little bit rough from here onward so |
00:08:38 | 00:08:42 | the third thing that i like to outsource |
00:08:40 | 00:08:44 | is the product description uploader or |
00:08:42 | 00:08:44 | the description writer himself for |
00:08:44 | 00:08:46 | herself |
00:08:44 | 00:08:48 | so when it comes to specifically |
00:08:46 | 00:08:50 | description writing i like to have this |
00:08:48 | 00:08:51 | outsourced later on when i'm starting to |
00:08:50 | 00:08:52 | make more money and i really want to |
00:08:51 | 00:08:54 | spend my time doing maybe the |
00:08:52 | 00:08:56 | advertising but because what this person |
00:08:54 | 00:08:57 | will be doing is basically researching |
00:08:56 | 00:09:00 | the products |
00:08:57 | 00:09:01 | and or adding them to the shopify store |
00:09:00 | 00:09:02 | with proper description so as you can |
00:09:01 | 00:09:04 | see |
00:09:02 | 00:09:05 | it's a very very important task |
00:09:04 | 00:09:06 | literally almost all of your success |
00:09:05 | 00:09:08 | with shopify |
00:09:06 | 00:09:10 | will depend on this person once they |
00:09:08 | 00:09:12 | start doing this task but keep in mind |
00:09:10 | 00:09:14 | that it is your responsibility |
00:09:12 | 00:09:16 | to provide them with proper instructions |
00:09:14 | 00:09:17 | on how to do this test properly because |
00:09:16 | 00:09:18 | otherwise they're going to mess up |
00:09:17 | 00:09:20 | they're not going to do it as well as |
00:09:18 | 00:09:22 | you do and then this could again lead to |
00:09:20 | 00:09:23 | the destruction of your shopify |
00:09:22 | 00:09:25 | business so you can either start off by |
00:09:23 | 00:09:26 | just outsourcing the product uploader |
00:09:25 | 00:09:28 | meaning the person who |
00:09:26 | 00:09:29 | finds the products and then later on |
00:09:28 | 00:09:30 | hire somebody else to do the product |
00:09:29 | 00:09:32 | description writing |
00:09:30 | 00:09:34 | and make them work one-on-one with the |
00:09:32 | 00:09:35 | product uploader i normally like to |
00:09:34 | 00:09:37 | make sure that my product description |
00:09:35 | 00:09:39 | writer has some sort of seo |
00:09:37 | 00:09:41 | research tikniques because i mostly use |
00:09:39 | 00:09:43 | google ads for my general store |
00:09:41 | 00:09:44 | and seo tikniques are very important |
00:09:43 | 00:09:46 | when it comes to finding success |
00:09:44 | 00:09:48 | with google ads but this brings me to my |
00:09:46 | 00:09:49 | next position which you should then look |
00:09:48 | 00:09:51 | into outsourcing |
00:09:49 | 00:09:53 | once this is all done and that is |
00:09:51 | 00:09:54 | outsourcing your social media management |
00:09:53 | 00:09:57 | now i personally like to |
00:09:54 | 00:09:59 | add a social media manager to my team |
00:09:57 | 00:10:00 | who will basically be posting on all |
00:09:59 | 00:10:02 | social media channels |
00:10:00 | 00:10:04 | on a regular basis i want to keep my |
00:10:02 | 00:10:06 | store up and active on these social |
00:10:04 | 00:10:08 | media channels because i want to build a |
00:10:06 | 00:10:10 | great presence on these social media |
00:10:08 | 00:10:12 | platforms and the social media manager |
00:10:10 | 00:10:13 | all they'll be doing is just posting two |
00:10:12 | 00:10:15 | to three times a day maybe more |
00:10:13 | 00:10:17 | depending on how much you want |
00:10:15 | 00:10:19 | on instagram facebook etc wherever you |
00:10:17 | 00:10:20 | have a social media presence |
00:10:19 | 00:10:22 | and that's all they'll be doing every |
00:10:20 | 00:10:22 | single day but again as you can see this |
00:10:22 | 00:10:24 | is not |
00:10:22 | 00:10:26 | one of the most important tasks which is |
00:10:24 | 00:10:28 | why it is so far off in my list |
00:10:26 | 00:10:30 | but once you have kind of outsourced the |
00:10:28 | 00:10:32 | social media management next comes |
00:10:30 | 00:10:34 | the email marketing agency now you can |
00:10:32 | 00:10:36 | normally outsource this to just an |
00:10:34 | 00:10:37 | individual rather than a whole agency or |
00:10:36 | 00:10:39 | you can just |
00:10:37 | 00:10:41 | choose to give it to a big agency but |
00:10:39 | 00:10:42 | email writers are very important because |
00:10:41 | 00:10:44 | they add |
00:10:42 | 00:10:46 | a lot of extra revenue to your overall |
00:10:44 | 00:10:48 | store now what the individual |
00:10:46 | 00:10:49 | or the agency will be doing within this |
00:10:48 | 00:10:51 | section is basically |
00:10:49 | 00:10:52 | offering weekly promotional emails to |
00:10:51 | 00:10:55 | your customers maybe writing |
00:10:52 | 00:10:56 | story based emails as well and they'll |
00:10:55 | 00:10:58 | be playing around with your automated |
00:10:56 | 00:10:59 | email flows and trying to fix them up |
00:10:58 | 00:11:00 | because those |
00:10:59 | 00:11:02 | automated email flows are extremely |
00:11:00 | 00:11:04 | important when it comes to emails |
00:11:02 | 00:11:06 | those are also what keep the business |
00:11:04 | 00:11:06 | running so it'll be their task to kind |
00:11:06 | 00:11:08 | of |
00:11:06 | 00:11:09 | play around with that and you really |
00:11:08 | 00:11:10 | don't have to teach them how to do this |
00:11:09 | 00:11:12 | because |
00:11:10 | 00:11:14 | majority of the email writers or email |
00:11:12 | 00:11:16 | agencies are very experienced with this |
00:11:14 | 00:11:17 | but this is the last on my list because |
00:11:16 | 00:11:19 | you should have all of the other |
00:11:17 | 00:11:21 | positions outsourced before you even |
00:11:19 | 00:11:22 | think about emails until then |
00:11:21 | 00:11:24 | you should be handling your own emails |
00:11:22 | 00:11:26 | but now that we've kind of toked about |
00:11:24 | 00:11:27 | exactly what should you outsource |
00:11:26 | 00:11:29 | what about the things that you should |
00:11:27 | 00:11:30 | not be outsourcing and there are a few |
00:11:29 | 00:11:31 | positions |
00:11:30 | 00:11:33 | which you should definitely not |
00:11:31 | 00:11:35 | outsource the first position is |
00:11:33 | 00:11:37 | the website optimizations or basically a |
00:11:35 | 00:11:39 | website optimizer who does all of the |
00:11:37 | 00:11:41 | conversion rate optimizations |
00:11:39 | 00:11:43 | i do not outsource this because only i |
00:11:41 | 00:11:45 | know what kind of changes i've done |
00:11:43 | 00:11:46 | on the website from the beginning only i |
00:11:45 | 00:11:48 | have a real good idea |
00:11:46 | 00:11:50 | of my audience because i've been dealing |
00:11:48 | 00:11:52 | with my store since the beginning |
00:11:50 | 00:11:53 | a website optimization who's new to your |
00:11:52 | 00:11:55 | team will really not know about all of |
00:11:53 | 00:11:57 | the small details which kind of drive |
00:11:55 | 00:11:58 | your customers to action |
00:11:57 | 00:12:00 | and even who your customers are in the |
00:11:58 | 00:12:01 | first place so i personally believe it |
00:12:00 | 00:12:02 | is a little bit of risky to outsource |
00:12:01 | 00:12:04 | the website |
00:12:02 | 00:12:05 | optimizations to somebody else and i |
00:12:04 | 00:12:07 | personally like to do this myself |
00:12:05 | 00:12:09 | because i know what kind of |
00:12:07 | 00:12:09 | optimizations i did and what worked and |
00:12:09 | 00:12:11 | what |
00:12:09 | 00:12:13 | didn't in the past but along with that i |
00:12:11 | 00:12:16 | also do not like to outsource marketing |
00:12:13 | 00:12:18 | as a whole because in my experience the |
00:12:16 | 00:12:18 | advertising agencies out there who claim |
00:12:18 | 00:12:19 | to |
00:12:18 | 00:12:21 | increase sales for a lot of their |
00:12:19 | 00:12:23 | clients often don't end up |
00:12:21 | 00:12:24 | reaching their promises and this is |
00:12:23 | 00:12:25 | really not their fault because they're |
00:12:24 | 00:12:26 | dealing with hundreds of different |
00:12:25 | 00:12:27 | clients |
00:12:26 | 00:12:29 | and they have to deal with hundreds of |
00:12:27 | 00:12:31 | different ad accounts so they're |
00:12:29 | 00:12:32 | obviously not going to treat your ad |
00:12:31 | 00:12:34 | account as if they're as if it's their |
00:12:32 | 00:12:36 | personal own ad account simply because |
00:12:34 | 00:12:38 | it's your ad account not there |
00:12:36 | 00:12:39 | so i personally believe that only i |
00:12:38 | 00:12:41 | would be able to |
00:12:39 | 00:12:42 | put in that extra effort needed to make |
00:12:41 | 00:12:44 | sure i'm hitting my sales targets |
00:12:42 | 00:12:46 | via marketing the right way so that is |
00:12:44 | 00:12:47 | why i really do not like outsourcing |
00:12:46 | 00:12:49 | marketing but |
00:12:47 | 00:12:51 | this brings me to my third point and |
00:12:49 | 00:12:52 | that is for outsourcing full accounting |
00:12:51 | 00:12:54 | or |
00:12:52 | 00:12:55 | taxes calculations now again this is a |
00:12:54 | 00:12:57 | little bit risky to outsource completely |
00:12:55 | 00:12:59 | to somebody else because |
00:12:57 | 00:13:02 | only you know your real numbers and only |
00:12:59 | 00:13:03 | you know what kind of tax rules are run |
00:13:02 | 00:13:05 | within your state or country |
00:13:03 | 00:13:06 | unless you're outsourcing a real agency |
00:13:05 | 00:13:08 | that operates locally |
00:13:06 | 00:13:11 | it may be a little bit risky to have |
00:13:08 | 00:13:12 | somebody online do this for you because |
00:13:11 | 00:13:14 | they could easily mess up a lot of the |
00:13:12 | 00:13:16 | things and this could cost you |
00:13:14 | 00:13:17 | a lot of money in the long run so i like |
00:13:16 | 00:13:18 | to kind of keep this for the |
00:13:17 | 00:13:20 | professional team |
00:13:18 | 00:13:22 | specifically those people who are |
00:13:20 | 00:13:23 | actually who actually have studied this |
00:13:22 | 00:13:24 | kind of stuff before |
00:13:23 | 00:13:26 | and know what they're doing rather than |
00:13:24 | 00:13:27 | just going online and hiring somebody to |
00:13:26 | 00:13:29 | do this but |
00:13:27 | 00:13:31 | this is kind of exactly how you automate |
00:13:29 | 00:13:32 | your shopify store if you found any type |
00:13:31 | 00:13:33 | of value in this video |
00:13:32 | 00:13:35 | smash that like button and smash that |
00:13:33 | 00:13:37 | subscribe button and i'll see you guys |
00:13:35 | 00:13:37 | next time |
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