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How To Build A Successful Video Marketing Strategy - PixlFeed Radio #078 - Sheryl Plouffe

Published on: December 23 2022 by Christian Lovrecich - PixlFeed

Video marketing is an essential tool for businesses to reach out to their target audience. However, building a successful video marketing strategy can be challenging. In this article, we will explore some effective tips and strategies to help you create a successful video marketing plan.

1. Identify Your Target Audience:

The first step to creating a successful video marketing strategy is to identify your target audience. You need to know who your audience is, what they are interested in, and what problems they are facing. This information will help you create videos that are relevant to your audience and will resonate with them.

2. Define Your Goals:

Before you start creating videos, you need to define your goals. What do you want to achieve with your video marketing strategy? Do you want to increase brand awareness, generate leads, or drive sales? Defining your goals will help you create videos that are aligned with your business objectives.

3. Create Engaging Content:

Creating engaging content is essential for the success of your video marketing strategy. You need to create videos that are informative, entertaining, and relevant to your audience. Use a mix of visual and audio elements to keep your audience engaged and interested.

4. Promote Your Videos:

Creating great videos is not enough; you need to promote them to reach your target audience. Use social media platforms, email marketing, and other digital marketing channels to promote your videos. You can also use paid advertising to reach a broader audience.

5. Measure Your Results:

Measuring your results is essential to determine the success of your video marketing strategy. Use analytics tools to track the performance of your videos. Analyze the data and use the insights to improve your strategy.

Creating a successful video marketing strategy requires time, effort, and creativity. By following these tips, you can create videos that will resonate with your audience and help you achieve your business objectives. Remember to keep experimenting and testing your strategy to find what works best for your business.

How To Build A Successful Video Marketing Strategy - PixlFeed Radio #078 - Sheryl Plouffe

Pixel Feed Radio: A Discussion on Video Marketing with Cheryl Plouffe

Hey everyone, welcome to another episode of Pixel Feed Radio! I'm here with my friend Cheryl Plouffe from Plus Media, who has over 25 years of experience in broadcast media. We'll be discussing how to make compelling video content and how it can help grow your business.

Cheryl's Background:

- Started hosting a TV program at 18 years old

- 17 years as a weather presenter at the Weather Network

- Managed a news department of 17 people

- Uses best practices from broadcasting in her video marketing work

Transition to Video Marketing:

- Started learning about marketing in 2013

- Saw decline in television and growth in digital

- Started teaching technical side of video editing

- Realized that post-production was hindering progress for clients

- Shifted focus to speaking on camera and live streaming

- Video marketing is crucial for growing your business

- Post-production can be a hindrance for those learning

- Speaking on camera and live streaming can help circumvent this issue and create compelling content.

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