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How To Build An Ecommerce Business - PixlFeed Radio #083 - Colin McIntosh

Published on: December 23 2022 by Christian Lovrecich - PixlFeed

In today's digital world, ecommerce has become a popular way for businesses to reach customers globally. If you're interested in starting an ecommerce business, here are some tips to help you get started.

1. Choose a niche:

Decide on a specific product or service that you want to sell. This will help you target a specific audience and stand out in the market.

2. Create a business plan:

Develop a plan that outlines your goals, target audience, marketing strategy, and financial projections. This will help you stay focused and organized.

3. Choose a platform:

Select a platform that meets your needs and budget. Some popular options include Shopify, WooCommerce, and Magento.

4. Build your website:

Create a user-friendly website that showcases your products or services. Make sure your website is mobile-friendly and optimized for search engines.

5. Develop a marketing strategy:

Implement a marketing strategy that includes social media, email marketing, and search engine optimization. This will help you reach your target audience and drive traffic to your website.

6. Provide excellent customer service:

Offer excellent customer service to build customer loyalty and positive reviews. Respond to customer inquiries promptly and offer solutions to any issues that arise.

Building an ecommerce business takes time and effort, but with the right strategy, it can be a successful venture. Follow these tips to start your ecommerce business on the right foot and watch your sales grow.

How To Build An Ecommerce Business - PixlFeed Radio #083 - Colin McIntosh

In this episode of Pixel Feed Radio, the host welcomes Colin McIntosh, the founder and CEO of the e-commerce brand Sheets and Giggles. They discuss Colin's background and how he got into entrepreneurship.


- Colin grew up in a family of self-employed parents, which influenced his perspective on work.

- He went to Emory University and worked at a hedge fund before getting fired.

- He then became a recruiter and eventually ended up working at a startup in Seattle.

- From there, he got into tech startups and founded Sheets and Giggles in 2017.

Work Ethic:

- Both Colin and the host grew up in privileged families but had different experiences with the concept of inheritance.

- Colin's parents taught him the value of negotiating for his allowance, while the host admits to taking his privilege for granted.

- The host shares how he lost his privilege and had to work hard to succeed.

Colin and the host discuss the impact of upbringing on work ethic and how it can shape one's perspective on entrepreneurship. Despite coming from different backgrounds, both have found success in their respective fields through hard work and determination.

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