how to build google ads
In this video, I'm going to show you step by step how to set up your first Google Ads campaign. Let's not waste any time and get started right away!
1. Go to ads.google.com and click on the Start Now button.
2. Create your Google Ads account by signing in to your existing Google account or create a new one.
3. Switch to expert mode for more options.
4. Click on Create a campaign without a goals guidance to have full control over your campaign.
5. Select Search as the campaign type.
6. Define the result you want to get out of your campaign, such as sending people to a specific landing page with an offer.
7. Give your campaign a name and untick the search network and display network options.
8. Set a start and end date for your campaign if desired.
9. Define the location where your ads will show up, change the target to presence under location options.
10. Choose the language of your customers.
11. Set your average daily budget and bidding options.
12. Set up ad extensions to make your ad more visible and improve click-through rates.
13. Save and continue to set up ad groups.
14. Target specific intentions of your customers with each ad group.
15. Define the search terms that your ad should show up for.
16. Copy your keywords and use a keyword match type tool to add brackets and quotation marks for different match types.
17. Create more ad groups if desired.
18. Save and continue to create ads for each ad group.
19. Enter the details for your ad, including the final URL and display path.
20. Save and continue to review your campaign settings.
And there you have it! You have successfully set up your first Google Ads campaign. Now you can start driving traffic to your website and reaching your advertising goals.
Google Ads Tutorial 2022 [Step-by-Step] Adwords
So in this complete tutorial, I'm going to walk you through step by step, showing you how to run and operate Google Ads. Whether you are a complete beginner or maybe you've already run ads on different platforms, this video is going to be all-inclusive for anyone and everyone looking to run ads through Google's services. I know this can look somewhat intimidating at first, but don't worry, I'll explain everything in detail.
- Google Ads can be a powerful tool for businesses to reach their target audience and generate leads or sales.
- This tutorial will guide you through the process of setting up and running Google Ads campaigns.
- By the end of this tutorial, you'll have the knowledge and skills to run your first Google ad and optimize it for better results.
Step 1: Signing in and creating a new Google Ads account
- Go to ads.google.com and sign in to your Google account.
- If you don't have a Google account, create one quickly by signing up for a Gmail account.
- Click on New Google Ads account to get started.
- Scroll down and find Switch to expert mode to skip unnecessary steps and get started running ads.
Step 2: Selecting the campaign type
- Choose the campaign type based on your advertising goals.
- Website traffic: If you want to drive more visitors to your website.
- Leads: If you're looking for contact information like phone numbers or emails.
- Sales: If you're selling products or services directly.
- Local store visits and promotions: If you have a physical store and want to drive foot traffic.
- App promotion: If you have a mobile app and want to increase downloads.
- Brand awareness and reach: If you want to create brand awareness and reach a wider audience.
Step 3: Choosing Google Search ads
- Google Search ads are the basic text ads that appear when someone searches for specific keywords.
- They provide targeted visibility to people actively searching for what you offer.
- Display ads, shopping ads, video ads, and discovery ads are other options, but for beginners, it's recommended to start with Google Search ads.
Step 4: Setting up your Google Search ad
- Define your ad campaign's goal, budget, and target audience.
- Write compelling ad copy that includes relevant keywords and a clear call-to-action.
- Set up your bidding strategy and daily budget.
- Choose your target audience based on demographics, interests, and behavior.
Step 5: Monitoring and optimizing your Google Search ad
- Regularly monitor the performance of your ad campaign.
- Analyze the data to identify areas for improvement.
- Make necessary adjustments to your ad copy, keywords, bidding strategy, and targeting.
- Use conversion tracking to measure the success of your ads and optimize for better results.
- Running Google Ads can be a valuable marketing strategy for businesses of all sizes.
- With the right knowledge and approach, you can effectively reach your target audience and achieve your advertising goals.
- Remember to continuously monitor and optimize your ad campaigns for maximum results.
- Now that you have the step-by-step guide, it's time to get started and see the power of Google Ads for yourself!
How To Use Google Ads 2023 | Google Ads Tutorial [FOR BEGINNERS]
In this video, you will learn how to set up your first Google ad step by step. Let's dive right in and create our first Google ads campaign.
Switching to Expert Mode:
To have full control over our new campaign, we will first click on Switch to Expert Mode.
Creating a Campaign without a Goal:
Instead of following Google's guidance for our campaign goal, we will click on Create a campaign without a goal to maintain full control over our campaign.
Selecting a Campaign Type:
In this video, we will create a Search campaign using simple text ads, which are the ads you see when you search for something on Google.
Determining the Action of Clicking on Our Ad:
For this video, we will create ads for an online store selling standing desks. Our goal is to get new visitors to our website, so we will enter the URL of our online store.
Defining General Campaign Settings:
To reflect exactly what we are advertising, we will give our campaign a name. We will also deselect Display Networks to avoid wasting money on useless clicks. Additionally, we will turn off Search Network to have our ads only show up on the standard Google search engine.
Setting Start and End Dates:
If you don't regularly check your Google ads account, it's recommended to set an end date to avoid unnecessary charges. You can also define your ad schedule if you only want your ads to show up at specific times during the day.
Targeting and Audiences:
To ensure that our ads are seen by our ideal customers, we will click on Advanced search to specify the locations we want to target. In this example, we will select United States as we only ship our products there. We will also change the target from presence or interest to presence to ensure our ads are shown to people physically located in the United States. For language, we will select English.
Budget and Bidding:
We will choose the currency and set our average daily budget to $10, which limits our monthly spend to $300. This way, Google will try to optimize the best times to show our ads without exceeding our budget. For bidding, we will leave the focus on clicks and set our maximum cost per click bid limits to $1.
To increase the visibility and click-through rate of our ads, we will use ad extensions. For this campaign, we will add four sitelink extensions leading to different pages on our online store. We will also add some call extensions to occupy more space on Google's search results page.
Creating Ad Groups and Keywords:
To ensure relevance and achieve the highest quality score, we will dedicate one ad group to one keyword group. For example, our first ad group will target the keyword standing desk. We will use exact match, phrase match, and modified broad match to trigger our ad based on different search queries.
Now, we will create the actual ads for our ad groups. For the ad group targeting the keyword standing desk, we will add three headlines and include our keyword to maximize relevance. We will also use the display path and ad description to make our ad more appealing and take up more space on the search results page.
Review and Activation:
After creating all the ads for our ad groups, we will save and continue. Google will review our ads and activate them if everything is set up correctly.
Congratulations! You have successfully set up your first Google ad campaign step by step. Remember to monitor your campaign's performance and make adjustments as needed to optimize your results. If you found this video helpful, please give it a thumbs up and subscribe to our channel for more informative content.
Google Ads Tutorial 2023 (Full Beginner’s Guide) | Adwords
What's going on? My name is Simon and in this video, I'm going to show you exactly how to set up your first Google Ads. This video is for you if you want to get more clients or customers through Google Ads but don't really know how to set up a profitable campaign. We're going to focus on understanding how Google Ads work and how to pay as little as possible for the most amount of customers. If you don't understand the principles you're going to learn in this video, you'll probably just waste your ad budget on a campaign that doesn't work. But don't worry, after watching this video, you'll have all the tools you need to build a profitable campaign for your business. So let's get started!
Now, I recommend watching this video from the beginning because the information will build on itself. However, if you want to go to specific parts directly, you can find all the time stamps by hovering over the progress bar of the video. Also, if I talk too fast or too slow for you at any point, you can change the speed of the video by clicking on the gear icon in the bottom right corner.
Before we start setting up our Google Ads account and campaign, let's quickly talk about how Google Ads actually work. Google's job is to organize and sort all the information on the internet. They have a search engine that shows the most relevant websites when you search for something. Advertisers have the opportunity to pay to appear for specific search terms. The top search results are usually ads, while the organic search results are not paid for.
As advertisers, we want to pay to appear on the search results for specific keywords that we think will convert into new customers. We pay Google whenever someone clicks on our ad. The goal is to be profitable, so if we spend $100 on 100 clicks and make back $200 from the customers we get, we're still profitable. That's where we want to get with our Google Ads campaigns.
To set up your Google Ads account, go to ads.google.com and click on Start now to create your account. You can use your existing Google account or create a new one. Once you're logged in, click on Switch to expert mode in the bottom right corner. This will give you full control over your campaign.
Google will ask you to choose an objective for your campaign, but we want to keep control over our ads, so click on Create a campaign without a goal's guidance at the bottom right. Then, choose the type of ad you want to set up. In this video, we're focusing on setting up a search ad, which is a text ad that appears when someone searches for specific keywords on Google.
Next, you'll need to define the settings for your campaign. Give your campaign a name and uncheck the display networks option. We only want our ads to show up in the Google search engine. You can set a start and end date for your campaign, but it's not necessary unless you're at risk of forgetting to stop your ads. You can skip the ad schedule settings unless you only want your ads to show up at specific times.
Under targeting and audience segments, define where your customers are located. You don't want your ads to show up in areas where you don't serve customers. By default, it's set to the United States, but you can enter another location and use advanced search to narrow it down. For example, if you only want to work with clients in New York, enter New York as the location.
That's the introduction to setting up your first Google Ads campaign. Stay tuned for the next steps in the video.
11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]
Welcome to my new Google Ads tutorial teaching series called Get Google Ready in 2023. In this 10-part series, I will guide you through setting up various types of Google Ads campaigns and optimizing them for success. Today, I will walk you through the step-by-step process of setting up a Google search campaign.
But before we dive into the details, let me introduce myself. I'm Aaron Young, a Google Ads expert with over 15,000 hours of experience at Defined Digital Academy. If you want to catch all the videos in this series, make sure you subscribe to my channel and turn on notifications.
Now, let's get started with the structure of your Google search campaigns. It's crucial to set it up correctly to avoid wasting money on ineffective ads. The structure I recommend is called the one keyword theme method. Here's how it works:
1. Break your Google Ads account into different campaigns based on specific themes. For example, if you own a Villa Resort in Bali, you could have campaigns for one bedroom Villas, two bedroom Villas, and general Bali Villas.
2. Within each campaign, create individual ad groups targeting specific keywords. For instance, in the one bedroom Villas campaign, you would have an ad group for one bedroom Villa keywords.
3. Each ad group should direct users to relevant landing pages based on their search terms. This ensures a seamless user experience and improves campaign performance.
Now that you understand the importance of campaign structure, let's move on to the step-by-step process of setting up your own search campaign:
1. Access your Google Ads dashboard. If you don't have an account yet, go to ads.google.com to get started.
2. Click on New Campaign to begin the setup process.
3. Choose either Sales or Leads as your campaign objective. If you're a service-based business aiming for phone calls or form inquiries, select Leads. If you're an e-commerce store focused on online sales, choose Sales.
4. Select Search as the campaign type.
5. Specify any additional focus if needed. For example, you can choose to focus on phone calls.
6. Name your campaign using a proper naming convention. This helps you stay organized, especially if you plan to run multiple campaigns in the future. For example, you could name it One BB Seminyak Search to indicate that it's a search campaign for one bedroom Villas in Seminyak.
7. Skip the conversion actions page if you don't have any set up.
Now that your campaign is set up, you can proceed with keyword research and ad copy creation. I recommend completing these tasks beforehand to save time. Check the video description for a guide on how to conduct keyword research and write effective ad copy.
In conclusion, setting up a Google search campaign requires proper structure and strategy. By following the one keyword theme method and using a naming convention, you can easily scale and optimize your campaigns as your business grows. Remember, success in Google Ads is all about understanding the platform and implementing the right strategies.
Stay tuned for the next video in this series, and don't forget to download my Google Ads search campaign setup guide for a detailed walkthrough of the steps mentioned here.
How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
Hands down, Google Ads is the best marketing channel that you can use to grow your business in a profitable way. The reason I know this is true is because I've used Google Ads since 2010 to grow not only my own business, but hundreds of other businesses as well. If you have personally said or heard that Google Ads is not profitable, that is likely because you've been using it in the wrong way. So if you want to launch your very first Google Ads campaign the right way and avoid costly mistakes, stick around and watch this video.
- Google Ads is the best marketing channel for growing your business profitably.
- I've used Google Ads since 2010 to grow my own business and others.
- Many people fail with Google Ads because they don't use it correctly.
Getting Started with Google Ads:
- People often rush into setting up their first campaign without researching.
- Three core elements you need to complete first: keyword research, ad copy, and conversion tracking.
- Watch my step-by-step process in this video and download my free campaign setup guide.
- Correct account structure: campaigns > ad groups > keywords > ads > landing pages.
- One keyword theme method: each ad group targets one set of keywords.
- This increases conversion rates and allows for targeted ad copies and landing pages.
1. Go to ads.google.com and click on Get Started.
2. Switch to expert mode for more control.
3. Click on New Campaign and select sales or leads.
4. Select conversion actions (watch my tutorial on setting up conversions).
5. Choose a search campaign.
6. Add a clear campaign name, such as Bali Villas (Search Campaign).
7. Start on clicks bidding strategy to gather initial data.
8. Unselect Display Network and Google Search Partners.
9. Choose target locations, such as Australia, Singapore, and the UAE.
10. Set your budget and bidding strategy.
11. Create ad groups with one keyword theme.
12. Write compelling ad copy and select relevant landing pages.
13. Review and launch your campaign.
- Google Ads is a powerful marketing channel when used correctly.
- Follow the step-by-step process and download the free campaign setup guide.
- Use the one keyword theme method for targeted ads and landing pages.
- Monitor and optimize your campaigns for better results.
In conclusion, Google Ads is an effective marketing channel for growing your business profitably. By following the step-by-step process and using the one keyword theme method, you can create targeted campaigns that generate sales and leads. Don't forget to download the free campaign setup guide for additional guidance. Start using Google Ads the right way and watch your business thrive.
Google Ads Tutorial (2022) - Step By Step For Beginners (create your first campaign like this👀)
Hey guys, what's going on? Antonio XCarter here, after spending countless hours learning and doing campaigns within Google Ads, I want to show you the best and easiest way to get your first campaigns started, be profitable, and get leads quickly. I've learned from some key figures in the game, some seven-figure marketers, and I want to share the same strategies with you so you can get results too.
Now, let's jump right into it. Assuming you already have a Google Ads account, we'll start by clicking on New Campaign. If you want to learn how to create a Google ad, check out my other videos.
Next, we have objectives. Each objective serves a specific purpose, but since this is your first ad or you're a beginner, we'll start with creating a campaign without a goal's guidance.
Now, let's talk about campaign types. There are different types for different placements on different platforms, but for our case, we'll focus on search. Google is the number one search engine, so it's essential for us to show up when people search for our keywords.
For example, if I type in photo booth rental on Google, you can see the ads that show up. These are the placements where you can put your ads.
Moving on, let's select the search campaign type. There are other types like Display Network, Shopping, and Video, but we'll cover those in future videos. For now, let's focus on search campaigns.
Now, we come to conversion goals for campaign performance optimization. It's essential to select a goal, even if it's not directly related to what we're doing. We'll choose clicks for now, as we want to drive traffic to our website.
Next, we'll set our daily budget. This determines how much money you're willing to spend per day. Google will not exceed this amount. For beginners, $5 per day is great. If you have more funds, you can go up to $10 or even $20 per day.
Now, let's focus on clicks and ignore setting a maximum cost. We want Google Ads to do the heavy lifting for us.
Moving on to location targeting, we'll select the United States. If you want to target a specific location, make sure you select the appropriate option.
For example, if you only want to advertise to people in Hawaii, select the option that targets people who are present or regularly in your targeted location.
Next, we'll focus on language targeting. We'll select English as our target audience segment.
Then, we have affinity and in-market segments. These allow you to target a particular type of customer based on their interests and purchasing behavior.
Now, let's skip the other audience segments and dynamic search ads for now. We can also set the time and date for when our ads run, but let's ignore that for this campaign.
Finally, we come to keyword targeting. This is where the magic happens. Enter your URL or keywords related to your business, and Google Ads will generate a list of relevant keywords.
For example, if you're in the photo booth rental business, type in photo booth rental and see the keywords that come up. Choose the ones that relate to your business.
Remember, these keywords are broad match, meaning they may generate some unrelated results. So, choose carefully.
That's it for now. Follow these steps, and you'll have your first campaign up and running in no time. Good luck!