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How To Choose WINNING Keywords For Google Shopping ADs

Published on: December 6 2022 by Shri Kanase

When it comes to running a successful Google Shopping campaign, selecting the right keywords is crucial. But how do you go about choosing the winning keywords that will drive traffic and sales to your website? In this article, we'll explore some tips and tricks for selecting the right keywords for your Google Shopping ads.

1. Understand Your Audience:

Before you can choose the right keywords, you need to understand your target audience. Who are they? What are they searching for? What are their pain points and needs? Conducting thorough market research can help you answer these questions and identify the keywords that will resonate with your audience.

2. Use Keyword Research Tools:

There are a variety of keyword research tools available, such as Google Keyword Planner and SEMrush, that can help you identify high-volume, low-competition keywords that are relevant to your business. These tools can also help you uncover long-tail keywords that your competitors may be overlooking.

3. Focus on Specific Products:

Instead of using generic keywords that apply to your entire product line, focus on specific products or product categories. This will help you attract more qualified leads and drive higher conversion rates.

4. Keep an Eye on Your Competitors:

Researching your competitors can help you identify keywords they are targeting and determine whether you should be targeting those keywords as well. You can also use this information to identify gaps in the market and target keywords that your competitors are overlooking.

5. Test and Refine:

Choosing the right keywords is an ongoing process. Once you've selected your initial set of keywords, it's important to test and refine them based on their performance. Monitor your campaign metrics, such as click-through rates and conversion rates, and adjust your keyword strategy accordingly.

Selecting the right keywords is a critical component of running a successful Google Shopping campaign. By understanding your audience, using keyword research tools, focusing on specific products, keeping an eye on your competitors, and testing and refining your strategy, you can choose the winning keywords that will drive traffic and sales to your website.

How To Choose WINNING Keywords For Google Shopping ADs

How to Choose the Right Keywords for Google Shopping Ads in 2021: A Four-Step Process

- Importance of choosing the right keywords for Google Shopping Ads

- Keywords are like interests for Facebook Ads targeting

Step 1: Find the main keyword for the product

- Look at the product title for main keywords

- Identify two to three main keywords that describe the product

Step 2: Use the Keyword Planner tool

- Search for the main keyword in the Keyword Planner tool

- Set search volume filter to greater than or equal to 500 or greater than 999

- Set exclude adult ideas filter

- Check for 25,000 total monthly searches or more and 3-4 minimum keywords

- If less than 3-4 keywords, mix and match a variety of different keywords until something pops up

Step 3: Check relevancy, competition, and pricing

- Use I Search From to mimic random US searches for each keyword

- Check competition and relevancy of the products that pop up

- Look for keywords with less than 5-6 drop shippers

- Check if pricing can yield a minimum of $25-30 profit

Step 4: Choose the right keywords

- Choose keywords that are relevant to the product

- Choose keywords with less competition and a good profit margin

- Avoid keywords with brand names or irrelevant terms

- Choosing the right keywords is crucial for successful Google Shopping Ads campaigns

- Follow the four-step process to find the best keywords for your products

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