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How to Come Up With Topics for Content Marketing - SEO Topical Research

Published on: December 2 2022 by Ryan Stewart

In the world of content marketing, coming up with topics can be a daunting task. However, it is crucial to keep your website fresh and up-to-date in order to attract and retain visitors. In this article, we will explore some tips and tricks to help you generate ideas for your next content marketing campaign.

Sub-Headings:

1. Brainstorming Techniques

2. Keyword Research

3. Industry Trends

4. Competitor Analysis

5. Social Media Listening

6. Customer Feedback

7. Repurposing Content

8. Collaborating with Influencers

Bullet Points:

- Set a timer for 15 minutes and write down as many ideas as you can.

- Use tools like Google Keyword Planner or SEMrush to find relevant keywords.

- Follow industry blogs and news outlets to stay up-to-date on the latest trends.

- Analyze your competitors' content and find ways to differentiate yourself.

- Monitor social media conversations for topics that are resonating with your audience.

- Use customer feedback to address pain points and provide solutions.

- Repurpose existing content in a new format or for a different audience.

- Partner with influencers to create content that aligns with your brand and reaches new audiences.

By utilizing these techniques, you can overcome writer's block and develop a robust content marketing strategy. Remember to stay focused on your target audience and provide value with each piece of content you create. Happy brainstorming!

How to Come Up With Topics for Content Marketing - SEO Topical Research

How to do topical research for SEO using SEM Rush

In this article, we will discuss how to do topical research for SEO using SEM Rush. We will go through the steps of finding valuable topics for your website, mapping them to your business goals, and creating content at scale.

Steps:

1. Use SEM Rush to find competitors with similar keywords and topics:

- Go to SEM Rush and enter your website.

- Go to the competitors tab and find websites with common keywords and topics.

- Export the keyword list in a CSV file.

2. Filter and clean the keyword list:

- Remove unnecessary columns.

- Filter out keywords ranking over position 20.

- Filter out keywords with low search volume.

3. Group keywords by topic:

- Identify pages ranking for multiple keywords.

- Create separate columns for each topic.

- Highlight pages with similar topics in different colors.

4. Create common topics and map them to business goals:

- Combine related keywords into a common topic.

- Use the journey stages (viral, discover, consider, customer) to map the topic to your business goals.

5. Build a content calendar:

- Move the topics to a content calendar.

- Assign content types (skyscraper, curator, round-up, expert guide, blog post, video).

- Assign word counts, authors, and deadlines.

Using SEM Rush, you can easily find valuable topics for your website, map them to your business goals, and create content at scale. By following these steps, you can improve your SEO and attract more traffic to your website.

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