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How To Create A YouTube Ad - Free Step-By-Step Training

Published on: December 5 2022 by Miles Beckler

YouTube has become one of the most popular platforms for video content creators to showcase their work. While creating content is the first step, promoting it is equally important. YouTube ads are a great way to reach a wider audience and increase views, but not everyone has the budget to run ads. In this article, we will guide you on how to create a YouTube ad for free.

Steps to Create a YouTube Ad for Free:

1. Identify Your Target Audience: Before creating an ad, it's important to know who you want to target. Identify your target audience based on demographics, interests, and location.

2. Choose the Type of Ad: YouTube offers various types of ads such as skippable, non-skippable, bumper, and sponsored cards. Choose the type of ad that suits your content and budget.

3. Create a Compelling Ad Script: Your ad script should be short, engaging, and attention-grabbing. Use colloquialisms and idioms to make it more relatable to your target audience.

4. Design Your Ad: If you have a video, use it as your ad. If not, you can create one using free tools like Canva or Animoto. Make sure your ad design is eye-catching and relevant to your content.

5. Upload Your Ad: Once your ad is ready, upload it to your YouTube channel. Make sure to add relevant tags and a catchy title to attract viewers.

6. Promote Your Ad: Share your ad on social media and other platforms to reach a wider audience. You can also collaborate with other YouTubers to promote your ad.

Creating a YouTube ad for free may take some effort, but it's worth it if you want to promote your content and reach a wider audience. By following these steps, you can create a compelling ad without spending a dime. Remember to keep your target audience in mind, use engaging language, and promote your ad to get the best results.

Are you interested in advertising on YouTube? In this video training, you will learn how to create two types of YouTube ads - boosted ads and conversion ads. But why should you advertise on YouTube in the first place? Let's dive into it.

Why Advertise on YouTube?

- There is a lower willingness for advertisers and marketers to advertise on YouTube compared to Facebook, which means less competition for you.

- Creating video ads can be more difficult and intimidating for some, which further limits the number of competitors.

- You can get exposure to more people with less competition, which could mean better value for your ads.

Types of Ads

- Boosted Ads: Promote your organic videos to gain more views and engagements.

- Conversion Ads: Create a separate ad designed to move the viewer into action and into your funnel.

Setting Up Your Campaign

- Link your YouTube and Google Ad accounts.

- Set up your campaign by selecting your goal and ad type.

- Set your budget and bidding strategy.

Advertising on YouTube can be a great way to reach your target audience with less competition. By setting up your campaign correctly, you can get the most out of your ads and see results in no time.

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