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How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)

Published on: December 10 2022 by Jason Wardrop

How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)

How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)

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00:00:00 00:00:02 What's up, you guys Jason Wardrop here and in today's video
00:00:02 00:00:04 I'm gonna break down step by step how to create a
00:00:04 00:00:09 Facebook lead form ad now for those you guys who are unfamiliar with the term lead form ad
00:00:10 00:00:10 basically
00:00:10 00:00:14 it is an ad that you can set up inside a Facebook Ads manager and
00:00:14 00:00:17 when someone clicks on your ad instead of going to a
00:00:18 00:00:21 Website your blog a landing page some external site off of Facebook
00:00:21 00:00:29 it actually pops up a little forum inside of the Facebook or Instagram newsfeed and the cool thing about this is Facebook will
00:00:29 00:00:31 automatikally
00:00:31 00:00:34 Fill out whatever contact information they have for that person
00:00:34 00:00:41 Inside of those form fields like their name their phone number their email address or whatever other information that you're asking for
00:00:41 00:00:45 So I want to show you guys from a brand new ads account how to actually set all of this up
00:00:45 00:00:48 I actually made a video very similar this several months back
00:00:48 00:00:49 but as you know
00:00:49 00:00:52 Facebook's algorithm always changes always updates
00:00:52 00:00:58 And so I wanted to shoot this one with all of the new changes that Facebook has recently made
00:00:58 00:01:04 Alright, so coming into our Facebook Ads manager. The first thing that we're going to do is go over here and click on create
00:01:05 00:01:12 Ok, and from here, it says choose your campaign objective. Now. This is a new box right here
00:01:12 00:01:16 It's called a special ad category. So it says as related to credit
00:01:16 00:01:18 Employment or housing?
00:01:18 00:01:23 All right. So let's say you're a real estate agent. We're gonna be a real estate agent for this example
00:01:23 00:01:25 You need to come over here and check this box
00:01:26 00:01:27 If you don't check this box
00:01:27 00:01:33 Your ads are not going to get approved or if they do they'll shortly get disapproved until you continually don't check this box
00:01:33 00:01:38 Your ad account is going to get shut down which you don't want that to happen because it's almost impossible
00:01:38 00:01:42 To get your Facebook Ads account back, right? So once we choose this
00:01:42 00:01:47 Like I said, we're going to be a real estate agent. This is going to be setting up that type of Facebook ad
00:01:47 00:01:49 So we're gonna come over here add category
00:01:49 00:01:55 We'll choose housing so ads from real estate listings homeowners insurance mortgage loans or other related opportunities
00:01:55 00:01:57 So if your mortgage broker a loan officer same type of thing
00:01:57 00:02:03 You want to choose this housing section right here and then down here. It says what is your marketing objective?
00:02:03 00:02:05 Like what do you want to actually do?
00:02:05 00:02:10 Now we have all these options which the cool thing about. These market objectives is Facebook knows
00:02:11 00:02:17 So much about every single you on Facebook, so they know people that are more likely to click off to your website
00:02:17 00:02:18 So if you choose traffic
00:02:18 00:02:21 they know people were like you to watch your video or and like send you a
00:02:21 00:02:24 Facebook message or engage with your pulse like or comment on it?
00:02:24 00:02:30 So for this one and we're setting up a lead form, we want to choose lead generation right here
00:02:31 00:02:31 Okay
00:02:31 00:02:36 So this is gonna be able to create the add the little lead form that's gonna automatikally fill out their information
00:02:37 00:02:42 Inside of the lead form now coming down here. We'll just give it a name. So we'll just say lead generation
00:02:43 00:02:45 Demo, and you can name this whatever you want
00:02:45 00:02:52 This is for your own purposes of just being able to keep track of your different Facebook ad campaigns now today
00:02:52 00:02:55 We're not going to mess around with split test campaign budget optimization
00:02:56 00:03:00 This is a lot more advanced stuff that really at the end of day. You don't really need a mess web
00:03:00 00:03:02 okay, so we're just going to come over here to continue and
00:03:03 00:03:09 Now we're gonna give this ad set a name. So this what I like to do name, this is
00:03:09 00:03:14 Who I am targeting now, you can get this once again just like the campaign name you can name this whatever you want
00:03:14 00:03:17 But let's say we're gonna target the Orlando
00:03:18 00:03:24 Area, okay, and then from here, we're gonna choose our Facebook page. So coming down here
00:03:24 00:03:31 We'll say Jason Wardrop Park City Realty and you need to go through and accept their terms because obviously as you guys probably have heard
00:03:32 00:03:37 Facebook's trying to crack down and be more compliant with all their advertising discrimination everything that's going on
00:03:37 00:03:41 So if you have not accepted their Terms of Service yet. Yep. Just click right here
00:03:41 00:03:42 you
00:03:42 00:03:47 can read this if you want or you sit I agree to the terms and conditions because you're gonna have to do that anyway to
00:03:47 00:03:50 Actually run one of these facebook lead ads
00:03:51 00:03:58 alright, so coming down here this dynamic creative don't need a mess with that catalog don't need a mess with it and the audience this
00:03:58 00:04:03 Is where we're gonna show we're gonna target who we actually want to show our ad to right
00:04:03 00:04:07 So if you're a national brand you may want to go through and say hey
00:04:07 00:04:11 I want to target everyone in the United States your international brand maybe multiple countries
00:04:11 00:04:15 Or obviously with this example if you are a real estate professional
00:04:16 00:04:21 You want to target your local area? Okay, so come on around here. We're just going to exit out of this
00:04:22 00:04:25 Because if we're a realtor in let's say in the Orlando area this example
00:04:26 00:04:31 We don't want to target the whole United States because just really want it makes sense and we get a lot of people opting in
00:04:31 00:04:37 They just aren't qualified because we can't work with them because they're not in our area. So we'll just come over here type in Orlando
00:04:38 00:04:40 Florida right there and
00:04:40 00:04:43 for this locations by default
00:04:43 00:04:50 It says everyone in this location now Orlando is a highly trafficked place where lots of visitors come in
00:04:51 00:04:53 Disneyworld all those fun with music parks
00:04:53 00:04:58 So we don't want people that are traveling there because they're more likely not looking to buy or sell their home
00:04:58 00:05:03 Right, so we want to come down here. Click on people who live in this location
00:05:03 00:05:07 Ok, you'll see that this drops the potential reach dramatikally down here
00:05:07 00:05:10 And then as far as our radius
00:05:10 00:05:15 This is one of the new Facebook ad algorithm updates back in the day
00:05:15 00:05:20 You used to say you used to be able to say as a real estate professional. I only want to target people in
00:05:21 00:05:24 Orlando like the actual city or whatever city you live in?
00:05:25 00:05:32 but they've actually taken that away because of discrimination purposes because people would target by zip codes and only get high-income zip codes and
00:05:32 00:05:36 Discriminate all the other zip codes or maybe lower income because there's more money the higher income
00:05:36 00:05:37 so
00:05:37 00:05:38 Facebook doesn't want to mess with any of that
00:05:38 00:05:43 With getting trouble with the government and you don't either and so that's why they've taken that away
00:05:43 00:05:48 So now you can come down here and use be able to go down to ten-mile radius
00:05:48 00:05:54 but now it's limited to a 15 mile radius which guys I've done a lot of testing with all this and at the end of
00:05:54 00:05:59 Day, it really doesn't matter. Okay, this this still works amazingly well, so we're gonna come down here
00:05:59 00:06:00 Okay
00:06:00 00:06:06 And then once again with this new special AB category for real estate professionals Housing Credit Opportunities all that
00:06:06 00:06:11 We can't discriminate by age anymore or gender and once again
00:06:11 00:06:16 And I haven't really found any different changes with this because the cool thing is is Facebook's pixel
00:06:16 00:06:20 They're their algorithm. It is always learning
00:06:20 00:06:25 So when your ad goes out and is shown to people let's say it's shown to a hundred people and two people opt-in
00:06:25 00:06:29 Well face what goes and says okay these people that opt it in
00:06:30 00:06:37 There this kind of this age. They're this gender. They have these type of interest or maybe surfing these types of websites
00:06:37 00:06:43 They'll go find other people like that in the area that you're targeting so that your ads are gonna perform a lot better
00:06:43 00:06:47 Okay, because they want to be able to have a good user experience for all their users
00:06:47 00:06:49 So they want to show ads that are relevant to them
00:06:49 00:06:54 And then also at the same time they want you to have success with your advertising money
00:06:54 00:06:59 That's spent because the more success you have the more money that you're going to spend and the more money
00:06:59 00:07:06 They're gonna make overall okay, they're coming down here. Usually if like if you only speak English, I'll usually type in English right there and
00:07:07 00:07:08 Then coming down
00:07:08 00:07:14 Detail targeting I leave this open back in the day. You used to be able to exclude certain audiences
00:07:14 00:07:15 So like if you were a real estate agent
00:07:15 00:07:20 You can say I want to exclude all the real estate agents and the real estate brokers more stronger than anything like that
00:07:20 00:07:22 You can't do that anymore
00:07:22 00:07:23 but honestly once again
00:07:23 00:07:27 you're only gonna get a few people that are opting in just because they're looking around which
00:07:28 00:07:30 Honestly, not a big deal. You can expand your network
00:07:31 00:07:36 Communicate with them and see like what they're doing in their business and it can be beneficial for both of you guys
00:07:36 00:07:44 so down here on placements automatik placements is recommended if you've watched past tutorials of mine or even other
00:07:44 00:07:49 Facebook ad gurus experts here on YouTube. You may have seen where they come down here to edit
00:07:49 00:07:52 placements and only choose like the Facebook or Instagram newsfeed
00:07:53 00:07:59 well in the latest testing that I've done the automatik placements works best because
00:07:59 00:08:00 back in the day
00:08:00 00:08:06 The news feeds were the best but now the news feeds are getting more and more expensive because there's more advertising coming on to Facebook
00:08:06 00:08:12 So there's a lot less supply of where Facebook can show these ads in the newsfeed because they're not gonna have an ad and add
00:08:12 00:08:15 And add every single post or else everyone would leave Facebook, right?
00:08:15 00:08:21 So automatik placements recommended that's what I would recommend as well after a lot of testing and then coming down here
00:08:22 00:08:27 Optimization for a delivery cost control all that stuff just leave as is just what space will take care of that. That's also
00:08:27 00:08:31 Advanced stuff but you really don't need to mess around with and then as far as your daily budget
00:08:32 00:08:36 Lots of people ask me about the daily budget. How much do they spend and
00:08:36 00:08:41 Really at the end of the day this comes down to whatever your budget is and what you can afford
00:08:41 00:08:46 Okay, if you can only afford 5 10 dollars per day, that's where I would start if you can afford more
00:08:47 00:08:48 Then do that
00:08:48 00:08:52 But if you can afford let's say like you have an unlimited budget you can spend as much money as you
00:08:52 00:08:55 I still would probably recommend starting out into
00:08:56 00:09:03 22 $25 per day range. Okay. Now as far as as low as you can get with your budget
00:09:03 00:09:10 Let's say it costs you $8 to generate a lead for your real estate business or whatever business you're in. Okay
00:09:10 00:09:16 Well, if you it costs you $8 to generate a lead, but your budget is let's say over here only
00:09:17 00:09:22 $5 per day. Well Facebook's algorithm works on a daily basis
00:09:22 00:09:23 Okay
00:09:23 00:09:26 so it'll spend the five dollars and then the next day it'll
00:09:26 00:09:32 Reset and it'll spend the five dollars and then the next day it'll reset and it'll never get to the point of spending that
00:09:33 00:09:36 $8 in the single day. Do you be able to get you one single lead?
00:09:36 00:09:41 Okay, so you're basically shooting yourself in the foot by simply not having a big enough budget
00:09:41 00:09:44 So usually where I would start and you can even see over here
00:09:44 00:09:48 It says zero leads I would normally start at $10 per day
00:09:49 00:09:54 Okay, and over here this lead like estimate don't really pay attention to that
00:09:54 00:10:00 You're not necessarily gonna get three to twelve leads per day. Okay, that's that's not thing there. There's so many variables that go into this
00:10:00 00:10:04 They just like to go through and show whoever's advertising
00:10:04 00:10:07 Oh, this is what you could potentially get which really at the end of day. It's not true
00:10:08 00:10:14 But that's kind of can give you a rough idea on things. Okay, so now we'll come down and everything else
00:10:14 00:10:19 We don't need a touch here. And then from here, this is where we're gonna actually create the Facebook ad
00:10:20 00:10:24 Okay, and then the lead form here in just a second. So this first part we created the campaign
00:10:24 00:10:29 We said we wanted to go through to generate leads the ad set is choosing your targeting who you want to actually show
00:10:30 00:10:33 the ad to and your budget how much you're willing to spend and
00:10:33 00:10:38 Then this part is the ad this is what the people on Facebook or Instagram
00:10:38 00:10:41 This is what they're gonna actually see as a post in their newsfeed
00:10:42 00:10:43 Okay, so coming down here
00:10:43 00:10:47 If you've got an Instagram account, you can add an Instagram account or just say use the selected page
00:10:47 00:10:49 So to use your Facebook page
00:10:49 00:10:53 I just usually would leave it at that and then as far as the format goes
00:10:53 00:10:58 We're just going to use a single image or the video and then for the image right here
00:10:59 00:11:01 What you can do is you can upload an image
00:11:01 00:11:05 Let's say you're trying to market a specific listing a home for in your area
00:11:05 00:11:11 I would upload an image of just the front of that house. Okay, that works best or let's just say for this example
00:11:12 00:11:16 I'm going to come over here and I'm going to type in
00:11:17 00:11:19 home
00:11:19 00:11:23 Ok, so just gonna pop up and I see his facebook has all of these free stok images
00:11:23 00:11:28 So let's say this is the home that we're trying to go through and mark it. Well, just click on that hit continue and
00:11:29 00:11:33 One thing to note here guys, you can see the little watermark on this picture or if we come down here
00:11:33 00:11:39 It's not gonna have the Shutterstok watermark once once the ad goes live. Okay, you don't need to worry about that
00:11:40 00:11:43 But that's choosing the image then coming down here
00:11:43 00:11:50 This is where we're gonna actually have the Facebook ad copy of the text that people can read as they're scrolling through their Facebook
00:11:50 00:11:53 their Instagram newsfeed and so I've got a little
00:11:53 00:11:58 Copy and paste template right here that we're going to use so we're just gonna copy that
00:11:59 00:12:00 Throw that down here
00:12:00 00:12:03 And if you just happen to be a real estate professional
00:12:03 00:12:09 Watching this video and you guys want this ad copy just drop a comment down below and I can easily share that with you
00:12:09 00:12:13 Okay, so we've got a new listing right here see it before anyone else five beds
00:12:13 00:12:20 you can maybe say like four baths and then like ultimately this would be a picture of this home that we're toking about and
00:12:20 00:12:22 Then you could say
00:12:22 00:12:24 click below
00:12:25 00:12:28 To get the price location plus more pictures
00:12:28 00:12:34 So this example right here was using a landing page, but for this video we're creating a facebook lead form
00:12:34 00:12:37 And for those you guys wondering like which one performs better?
00:12:37 00:12:39 What I've seen is is different
00:12:39 00:12:46 By every location some areas lead fourth perform way better some areas landing pages perform way better other areas
00:12:46 00:12:47 They both perform very well
00:12:47 00:12:52 So at the end of day you just kind of want to test and see what works best for your business
00:12:52 00:12:54 okay, so this the same part right here I
00:12:55 00:12:57 Like to put down here at the bottom
00:12:57 00:13:01 So it's just click below because what they're going to do is you're going to click on this app
00:13:01 00:13:04 It's going to automatikally pop up a simple
00:13:04 00:13:10 Form that we can capture their contact information to generate a lead, which will create here in just a second. Okay?
00:13:10 00:13:15 So now this headline this is what's going to go right here. So we're just gonna say
00:13:15 00:13:19 beautiful new home in Orlando
00:13:20 00:13:25 Okay, so see how it pops up right there and then coming down here the call to action
00:13:25 00:13:27 I usually like to do learn more
00:13:28 00:13:29 Okay, so we've got to learn more right there
00:13:29 00:13:34 And then as far as like the description this is gonna go below here
00:13:34 00:13:40 But usually I like on mobile which I'd say 90% of people are always on Instagram and Facebook on their mobile phone
00:13:40 00:13:43 It won't even pop up so you don't necessarily need to throw it in here
00:13:43 00:13:44 You can see this is optional
00:13:44 00:13:50 But if you want to you easily can display link once again optional you don't really mess with that. All right
00:13:50 00:13:55 So now we are at the part where we have created the campaign Joe's lead generation
00:13:55 00:14:00 We've create the ad set chose our targeting our budget where we want to actually show these ads
00:14:00 00:14:06 We created the ad of what people are actually going to see so this is what they're gonna see inside of their Facebook or Instagram
00:14:06 00:14:08 newsfeed
00:14:08 00:14:14 Now we want to create the lead capture form. Okay. So coming down here. We need to create a new form
00:14:15 00:14:18 So we just click on this and let's give it a name. Let's say
00:14:20 00:14:22 Orlando
00:14:22 00:14:28 Listing we'll say it's a demo. Okay, and one thing I've notiked if you do not name it right here right now
00:14:28 00:14:31 It's like impossible to name it later. At least that's my experience
00:14:31 00:14:33 Maybe they've updated it with some of these new changes
00:14:34 00:14:38 But you want to make sure you name this or else he'll be like I don't even know what lead form
00:14:38 00:14:43 That was and so it just gets really confused Pusey. So we've got form type more volume
00:14:43 00:14:45 we'll just go like that for right now and
00:14:45 00:14:48 Then as far as the intro goes we can come in here
00:14:48 00:14:54 And what I usually like to do is I like to go through and whatever we had is the headline on our actual app
00:14:54 00:14:59 I like to throw that right in here. So beautiful new home in
00:14:59 00:15:02 Orlando, okay, because then just keeping it consistent
00:15:02 00:15:03 Okay
00:15:03 00:15:06 So they see the ad they see the headline boom click on it
00:15:06 00:15:10 may come here and then we can go through just use the image for the ad so you want
00:15:11 00:15:16 Consistency because if they're clicking if there's clicking on an ad and they see one home and they click on it this lead form
00:15:16 00:15:19 They see different home. They're like wait that wasn't the that was in the home
00:15:19 00:15:25 I was wanting to go through an opt-in for and that same thing goes for like your chiropractor a dentist if you're selling like
00:15:26 00:15:34 Shopify products or whatever it is. You want consistent see in your messaging in your images and everything that's going on. Okay then down here
00:15:34 00:15:42 You could go through and type more info in the paragraph style or you can have it in a bullet style
00:15:42 00:15:44 okay, so like let's say for
00:15:44 00:15:46 bed
00:15:46 00:15:52 Three bath and then pool and then let's say vaulted ceilings
00:15:54 00:15:57 So you could go through and give a little bit more info on this home
00:15:57 00:15:59 And obviously you can see like I'm not making this super nice
00:15:59 00:16:05 You would want to capitalize you want to make this look a little bit better but for sake of time an example
00:16:05 00:16:09 I'm just kind of going through this quickly so you can see how all this works now
00:16:09 00:16:14 But the questions will just come down here and by default they've got the email and the full name
00:16:15 00:16:21 What I like to do personally is one. I like to have the full length first and this is just preference
00:16:21 00:16:26 I'm not saying you have to do it this way. And then I also like to grab the person's phone number
00:16:26 00:16:32 Okay, because like if I'm a realtor like an email is great, but I I'm never gonna sell a home via email, right?
00:16:32 00:16:36 So I want a phone number so I can actually text them I can call them
00:16:36 00:16:40 I can book an appointment get in person with that person. So now we can come over here
00:16:40 00:16:46 You can see there are other things that you can add. Ok. So contact fields street address how to put any more information
00:16:46 00:16:51 But right out of the gate what happens if you go through and put too many four fields
00:16:51 00:16:56 Your conversion rate is gonna drop a lot and your cost per lead is gonna skyrocket
00:16:57 00:16:58 So right out of the gate
00:16:58 00:17:01 What I like to do is get their name phone or an email address
00:17:01 00:17:08 And then after I've got all this contact information, it's like an initial opt-in. We then can go and get more information. Later
00:17:08 00:17:11 Later through a follow up, but right out of the gate
00:17:11 00:17:15 we just want to get that core basic information because it's going to increase our
00:17:16 00:17:18 conversion rates of the number of people opting in to become leads
00:17:18 00:17:23 It's gonna decrease our cost to actually generate the lead just gonna work out better for you overall
00:17:24 00:17:26 Okay, so coming down here the privacy policy
00:17:26 00:17:29 We're gonna come in here or type in privacy policy
00:17:29 00:17:36 And if you have a privacy policy link right here on your website or on your real estate teens or brokers website
00:17:36 00:17:38 Whatever. It is throw that in here just be compliant
00:17:38 00:17:43 If you don't have that what I've still notike to work
00:17:43 00:17:46 You can throw in the link to your Facebook page URL
00:17:46 00:17:52 But I would I would try to get a privacy policy in there just so you're completely compliant with everything. Okay?
00:17:53 00:17:55 So you throw that in there, let's just throw in
00:17:56 00:17:59 Just for sake of example. I'm just going to throw in google.com
00:18:00 00:18:05 Okay, just so we can show you guys how this all works. All right. So now this is the thank you screen
00:18:05 00:18:08 so this is the confirmation so they clicked on the ad they
00:18:08 00:18:13 Submit on their information their name phone email and this is the next page that they're gonna see
00:18:14 00:18:18 Inside of their Facebook app or their Instagram app. Okay, so it's gonna say hey, thanks. You're all set
00:18:19 00:18:25 You can easily tweak this right here. Your info is sent to Jayson Wardrop tap load visit Jason workshop comm
00:18:25 00:18:27 Okay, so you can say tap below
00:18:28 00:18:31 To schedule an appointment with me
00:18:32 00:18:37 Okay, something like that. And then what you can do is on this view website
00:18:37 00:18:39 Okay, you can go in half
00:18:39 00:18:46 Let's say there's a site called calendly and this is going like a little bit more in-depth into the whole Facebook waveform creation process
00:18:46 00:18:50 I just want to give you different ideas and tips on how to set this up for your business
00:18:51 00:18:56 this is an appointment scheduling app so you can choose what days of the week and what times the days that you're
00:18:57 00:19:01 Available and I believe they've got a free version. I've actually only used the free version
00:19:01 00:19:07 I've never used the paid version and you can say I'm only available Monday Wednesday Friday from 3 to 6 p.m. For phone calls
00:19:07 00:19:12 So now you can go through get your custom link to this calendly software right here
00:19:13 00:19:15 Throw it in right here. So then after they opt-in
00:19:16 00:19:18 You can save the button text
00:19:18 00:19:20 get scheduled a
00:19:21 00:19:29 Call to tour be home. Ok, something like that. And so then you have the callee link that you throw in right there and
00:19:29 00:19:36 once they opt in you got their contact information so you can follow up with them via email text phone call and then immediately
00:19:37 00:19:40 Just having that low-hanging fruit like just like hey schedule a call with me
00:19:40 00:19:47 So then they'll click on this go to the calendar link and they'll schedule a time to chat with you and you got that automatikally
00:19:47 00:19:52 Syncs with your Google Calendar books that appointment and you're good to go. Okay, so we're gonna come over here
00:19:53 00:19:57 Let's just throw in we're not we'd obviously get our own custom
00:19:57 00:19:58 We create an accountant here to get our own custom link
00:19:58 00:20:03 But just for sake example just throw that in right there and now we will hit finish
00:20:04 00:20:09 Okay, so now we've got this Orlando lead format. Okay, so we've got this whole thing
00:20:09 00:20:14 Right there and you can see the different steps in the process. So we've got their information
00:20:14 00:20:21 Hit next they've got the confirmation page and then the things you're all sets. Give to a call to tour the home
00:20:21 00:20:26 Okay, and then from here, we just hit confirm and then it's going to take maybe a few hours
00:20:27 00:20:31 sometimes up to as much as 24 hours for Facebook to review your ad and
00:20:32 00:20:36 Have it go live. And then that's it guys. It's it's all live
00:20:36 00:20:40 It's set now a couple of things to keep in mind once the ad goes live
00:20:41 00:20:49 Okay, do not tweak anything do not change your budget do not change where the placements are. Do not change the ad copy
00:20:49 00:20:57 Believe me so many people try to jump in and change things. It messes everything up. Okay, it messes everything up completely so
00:20:57 00:21:04 Let this ad run for a minimum of four to five days. If you don't generate a lead within the first one to two days
00:21:05 00:21:06 Don't worry
00:21:06 00:21:06 Okay
00:21:06 00:21:12 especially if you're only spending $10 per day what Facebook's algorithm is doing is its learning its
00:21:12 00:21:15 optimize the ad it's finding the best people who are
00:21:15 00:21:19 interacting engaging with your ad that people that are opting in the people are clicking on it and then
00:21:20 00:21:25 It's finding more people just like that. So once this campaign goes live you'll see in the campaign section in
00:21:26 00:21:28 Parentheses, it will say learning
00:21:28 00:21:29 Okay
00:21:29 00:21:34 And it usually takes a couple of days to learn who the best people within the target audience that you chose
00:21:35 00:21:41 To actually show this ad for ad to so after four to five days if it's still not converting leads and into the lead cost
00:21:41 00:21:45 Is crazy high and in my opinion crazy high is anything over fifteen dollars?
00:21:46 00:21:51 The national average at least in the real estate space is six dollars per lead on Facebook
00:21:51 00:21:53 So just kind of have a point of reference there
00:21:54 00:21:59 but that after four to five days if it's like over 15 bucks or it's like way too high way more that you want to
00:21:59 00:22:02 Spend you can shut it off and maybe tweak it try something else
00:22:03 00:22:09 But after the four to five days if it's performing extremely well on your ten or twenty dollar per day budget
00:22:09 00:22:11 You're like I'm getting leads for 3 bucks
00:22:11 00:22:17 I want to scale this thing to $50 per day because I'm get so many leads. Don't touch the original ad set
00:22:18 00:22:24 Duplicate the ad set and then raise the budget and let this original ad set keep running
00:22:25 00:22:29 Until the new ad set that let's say this. Mr. Original one is at $10 per day
00:22:30 00:22:35 okay the new ad set you duplicate and maybe let's go to 20 30 40 $50 per day and
00:22:35 00:22:40 Then let that one run and once it gets to a similar cost per lead as this original one
00:22:40 00:22:42 Then you can shut off this original one
00:22:43 00:22:45 Don't shut it off immediately
00:22:45 00:22:47 Because what happens sometimes is you create this new one
00:22:47 00:22:52 You change the budget you increase it big time and it doesn't perform as the older one
00:22:52 00:22:54 But you shut it off and then you go turn it back on
00:22:54 00:22:59 And just by simply shutting an ad off turning it back on it just throws everything out of whack
00:22:59 00:23:02 Don't ask me why I don't know you got to ask Facebook
00:23:02 00:23:06 but it just it throws everything out of whack and you don't want that to happen to you because
00:23:06 00:23:13 You'll end up wasting a lot of time a lot of money and I've done that learn from my experiences. Don't do that
00:23:13 00:23:15 So anyway guys, I hope this video was helpful
00:23:15 00:23:19 If you have any questions drop them down in the comment section
00:23:19 00:23:23 I respond to every comment to help you guys out if you're like Jason you did this
00:23:23 00:23:26 But I have no idea why you did this just drop a comment down below
00:23:26 00:23:28 I can help explain a little bit more in
00:23:28 00:23:33 The written form or if I need to go and make another video so that I can simplify things a little bit better
00:23:33 00:23:40 I will do that as well and you guys found this video helpful. Go ahead. Give it a thumbs up helped out YouTube's algorithm
00:23:40 00:23:44 So that more people can find this video. I would greatly appreciate that
00:23:44 00:23:48 And with that said thank you so much for watching and I will see you all in the next video