How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)
Published on: December 10 2022 by Jason Wardrop
How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)
Table of Contents
How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial (2021)
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| 00:00:00 | 00:00:02 | What's up, you guys Jason Wardrop here and in today's video |
| 00:00:02 | 00:00:04 | I'm gonna break down step by step how to create a |
| 00:00:04 | 00:00:09 | Facebook lead form ad now for those you guys who are unfamiliar with the term lead form ad |
| 00:00:10 | 00:00:10 | basically |
| 00:00:10 | 00:00:14 | it is an ad that you can set up inside a Facebook Ads manager and |
| 00:00:14 | 00:00:17 | when someone clicks on your ad instead of going to a |
| 00:00:18 | 00:00:21 | Website your blog a landing page some external site off of Facebook |
| 00:00:21 | 00:00:29 | it actually pops up a little forum inside of the Facebook or Instagram newsfeed and the cool thing about this is Facebook will |
| 00:00:29 | 00:00:31 | automatikally |
| 00:00:31 | 00:00:34 | Fill out whatever contact information they have for that person |
| 00:00:34 | 00:00:41 | Inside of those form fields like their name their phone number their email address or whatever other information that you're asking for |
| 00:00:41 | 00:00:45 | So I want to show you guys from a brand new ads account how to actually set all of this up |
| 00:00:45 | 00:00:48 | I actually made a video very similar this several months back |
| 00:00:48 | 00:00:49 | but as you know |
| 00:00:49 | 00:00:52 | Facebook's algorithm always changes always updates |
| 00:00:52 | 00:00:58 | And so I wanted to shoot this one with all of the new changes that Facebook has recently made |
| 00:00:58 | 00:01:04 | Alright, so coming into our Facebook Ads manager. The first thing that we're going to do is go over here and click on create |
| 00:01:05 | 00:01:12 | Ok, and from here, it says choose your campaign objective. Now. This is a new box right here |
| 00:01:12 | 00:01:16 | It's called a special ad category. So it says as related to credit |
| 00:01:16 | 00:01:18 | Employment or housing? |
| 00:01:18 | 00:01:23 | All right. So let's say you're a real estate agent. We're gonna be a real estate agent for this example |
| 00:01:23 | 00:01:25 | You need to come over here and check this box |
| 00:01:26 | 00:01:27 | If you don't check this box |
| 00:01:27 | 00:01:33 | Your ads are not going to get approved or if they do they'll shortly get disapproved until you continually don't check this box |
| 00:01:33 | 00:01:38 | Your ad account is going to get shut down which you don't want that to happen because it's almost impossible |
| 00:01:38 | 00:01:42 | To get your Facebook Ads account back, right? So once we choose this |
| 00:01:42 | 00:01:47 | Like I said, we're going to be a real estate agent. This is going to be setting up that type of Facebook ad |
| 00:01:47 | 00:01:49 | So we're gonna come over here add category |
| 00:01:49 | 00:01:55 | We'll choose housing so ads from real estate listings homeowners insurance mortgage loans or other related opportunities |
| 00:01:55 | 00:01:57 | So if your mortgage broker a loan officer same type of thing |
| 00:01:57 | 00:02:03 | You want to choose this housing section right here and then down here. It says what is your marketing objective? |
| 00:02:03 | 00:02:05 | Like what do you want to actually do? |
| 00:02:05 | 00:02:10 | Now we have all these options which the cool thing about. These market objectives is Facebook knows |
| 00:02:11 | 00:02:17 | So much about every single you on Facebook, so they know people that are more likely to click off to your website |
| 00:02:17 | 00:02:18 | So if you choose traffic |
| 00:02:18 | 00:02:21 | they know people were like you to watch your video or and like send you a |
| 00:02:21 | 00:02:24 | Facebook message or engage with your pulse like or comment on it? |
| 00:02:24 | 00:02:30 | So for this one and we're setting up a lead form, we want to choose lead generation right here |
| 00:02:31 | 00:02:31 | Okay |
| 00:02:31 | 00:02:36 | So this is gonna be able to create the add the little lead form that's gonna automatikally fill out their information |
| 00:02:37 | 00:02:42 | Inside of the lead form now coming down here. We'll just give it a name. So we'll just say lead generation |
| 00:02:43 | 00:02:45 | Demo, and you can name this whatever you want |
| 00:02:45 | 00:02:52 | This is for your own purposes of just being able to keep track of your different Facebook ad campaigns now today |
| 00:02:52 | 00:02:55 | We're not going to mess around with split test campaign budget optimization |
| 00:02:56 | 00:03:00 | This is a lot more advanced stuff that really at the end of day. You don't really need a mess web |
| 00:03:00 | 00:03:02 | okay, so we're just going to come over here to continue and |
| 00:03:03 | 00:03:09 | Now we're gonna give this ad set a name. So this what I like to do name, this is |
| 00:03:09 | 00:03:14 | Who I am targeting now, you can get this once again just like the campaign name you can name this whatever you want |
| 00:03:14 | 00:03:17 | But let's say we're gonna target the Orlando |
| 00:03:18 | 00:03:24 | Area, okay, and then from here, we're gonna choose our Facebook page. So coming down here |
| 00:03:24 | 00:03:31 | We'll say Jason Wardrop Park City Realty and you need to go through and accept their terms because obviously as you guys probably have heard |
| 00:03:32 | 00:03:37 | Facebook's trying to crack down and be more compliant with all their advertising discrimination everything that's going on |
| 00:03:37 | 00:03:41 | So if you have not accepted their Terms of Service yet. Yep. Just click right here |
| 00:03:41 | 00:03:42 | you |
| 00:03:42 | 00:03:47 | can read this if you want or you sit I agree to the terms and conditions because you're gonna have to do that anyway to |
| 00:03:47 | 00:03:50 | Actually run one of these facebook lead ads |
| 00:03:51 | 00:03:58 | alright, so coming down here this dynamic creative don't need a mess with that catalog don't need a mess with it and the audience this |
| 00:03:58 | 00:04:03 | Is where we're gonna show we're gonna target who we actually want to show our ad to right |
| 00:04:03 | 00:04:07 | So if you're a national brand you may want to go through and say hey |
| 00:04:07 | 00:04:11 | I want to target everyone in the United States your international brand maybe multiple countries |
| 00:04:11 | 00:04:15 | Or obviously with this example if you are a real estate professional |
| 00:04:16 | 00:04:21 | You want to target your local area? Okay, so come on around here. We're just going to exit out of this |
| 00:04:22 | 00:04:25 | Because if we're a realtor in let's say in the Orlando area this example |
| 00:04:26 | 00:04:31 | We don't want to target the whole United States because just really want it makes sense and we get a lot of people opting in |
| 00:04:31 | 00:04:37 | They just aren't qualified because we can't work with them because they're not in our area. So we'll just come over here type in Orlando |
| 00:04:38 | 00:04:40 | Florida right there and |
| 00:04:40 | 00:04:43 | for this locations by default |
| 00:04:43 | 00:04:50 | It says everyone in this location now Orlando is a highly trafficked place where lots of visitors come in |
| 00:04:51 | 00:04:53 | Disneyworld all those fun with music parks |
| 00:04:53 | 00:04:58 | So we don't want people that are traveling there because they're more likely not looking to buy or sell their home |
| 00:04:58 | 00:05:03 | Right, so we want to come down here. Click on people who live in this location |
| 00:05:03 | 00:05:07 | Ok, you'll see that this drops the potential reach dramatikally down here |
| 00:05:07 | 00:05:10 | And then as far as our radius |
| 00:05:10 | 00:05:15 | This is one of the new Facebook ad algorithm updates back in the day |
| 00:05:15 | 00:05:20 | You used to say you used to be able to say as a real estate professional. I only want to target people in |
| 00:05:21 | 00:05:24 | Orlando like the actual city or whatever city you live in? |
| 00:05:25 | 00:05:32 | but they've actually taken that away because of discrimination purposes because people would target by zip codes and only get high-income zip codes and |
| 00:05:32 | 00:05:36 | Discriminate all the other zip codes or maybe lower income because there's more money the higher income |
| 00:05:36 | 00:05:37 | so |
| 00:05:37 | 00:05:38 | Facebook doesn't want to mess with any of that |
| 00:05:38 | 00:05:43 | With getting trouble with the government and you don't either and so that's why they've taken that away |
| 00:05:43 | 00:05:48 | So now you can come down here and use be able to go down to ten-mile radius |
| 00:05:48 | 00:05:54 | but now it's limited to a 15 mile radius which guys I've done a lot of testing with all this and at the end of |
| 00:05:54 | 00:05:59 | Day, it really doesn't matter. Okay, this this still works amazingly well, so we're gonna come down here |
| 00:05:59 | 00:06:00 | Okay |
| 00:06:00 | 00:06:06 | And then once again with this new special AB category for real estate professionals Housing Credit Opportunities all that |
| 00:06:06 | 00:06:11 | We can't discriminate by age anymore or gender and once again |
| 00:06:11 | 00:06:16 | And I haven't really found any different changes with this because the cool thing is is Facebook's pixel |
| 00:06:16 | 00:06:20 | They're their algorithm. It is always learning |
| 00:06:20 | 00:06:25 | So when your ad goes out and is shown to people let's say it's shown to a hundred people and two people opt-in |
| 00:06:25 | 00:06:29 | Well face what goes and says okay these people that opt it in |
| 00:06:30 | 00:06:37 | There this kind of this age. They're this gender. They have these type of interest or maybe surfing these types of websites |
| 00:06:37 | 00:06:43 | They'll go find other people like that in the area that you're targeting so that your ads are gonna perform a lot better |
| 00:06:43 | 00:06:47 | Okay, because they want to be able to have a good user experience for all their users |
| 00:06:47 | 00:06:49 | So they want to show ads that are relevant to them |
| 00:06:49 | 00:06:54 | And then also at the same time they want you to have success with your advertising money |
| 00:06:54 | 00:06:59 | That's spent because the more success you have the more money that you're going to spend and the more money |
| 00:06:59 | 00:07:06 | They're gonna make overall okay, they're coming down here. Usually if like if you only speak English, I'll usually type in English right there and |
| 00:07:07 | 00:07:08 | Then coming down |
| 00:07:08 | 00:07:14 | Detail targeting I leave this open back in the day. You used to be able to exclude certain audiences |
| 00:07:14 | 00:07:15 | So like if you were a real estate agent |
| 00:07:15 | 00:07:20 | You can say I want to exclude all the real estate agents and the real estate brokers more stronger than anything like that |
| 00:07:20 | 00:07:22 | You can't do that anymore |
| 00:07:22 | 00:07:23 | but honestly once again |
| 00:07:23 | 00:07:27 | you're only gonna get a few people that are opting in just because they're looking around which |
| 00:07:28 | 00:07:30 | Honestly, not a big deal. You can expand your network |
| 00:07:31 | 00:07:36 | Communicate with them and see like what they're doing in their business and it can be beneficial for both of you guys |
| 00:07:36 | 00:07:44 | so down here on placements automatik placements is recommended if you've watched past tutorials of mine or even other |
| 00:07:44 | 00:07:49 | Facebook ad gurus experts here on YouTube. You may have seen where they come down here to edit |
| 00:07:49 | 00:07:52 | placements and only choose like the Facebook or Instagram newsfeed |
| 00:07:53 | 00:07:59 | well in the latest testing that I've done the automatik placements works best because |
| 00:07:59 | 00:08:00 | back in the day |
| 00:08:00 | 00:08:06 | The news feeds were the best but now the news feeds are getting more and more expensive because there's more advertising coming on to Facebook |
| 00:08:06 | 00:08:12 | So there's a lot less supply of where Facebook can show these ads in the newsfeed because they're not gonna have an ad and add |
| 00:08:12 | 00:08:15 | And add every single post or else everyone would leave Facebook, right? |
| 00:08:15 | 00:08:21 | So automatik placements recommended that's what I would recommend as well after a lot of testing and then coming down here |
| 00:08:22 | 00:08:27 | Optimization for a delivery cost control all that stuff just leave as is just what space will take care of that. That's also |
| 00:08:27 | 00:08:31 | Advanced stuff but you really don't need to mess around with and then as far as your daily budget |
| 00:08:32 | 00:08:36 | Lots of people ask me about the daily budget. How much do they spend and |
| 00:08:36 | 00:08:41 | Really at the end of the day this comes down to whatever your budget is and what you can afford |
| 00:08:41 | 00:08:46 | Okay, if you can only afford 5 10 dollars per day, that's where I would start if you can afford more |
| 00:08:47 | 00:08:48 | Then do that |
| 00:08:48 | 00:08:52 | But if you can afford let's say like you have an unlimited budget you can spend as much money as you |
| 00:08:52 | 00:08:55 | I still would probably recommend starting out into |
| 00:08:56 | 00:09:03 | 22 $25 per day range. Okay. Now as far as as low as you can get with your budget |
| 00:09:03 | 00:09:10 | Let's say it costs you $8 to generate a lead for your real estate business or whatever business you're in. Okay |
| 00:09:10 | 00:09:16 | Well, if you it costs you $8 to generate a lead, but your budget is let's say over here only |
| 00:09:17 | 00:09:22 | $5 per day. Well Facebook's algorithm works on a daily basis |
| 00:09:22 | 00:09:23 | Okay |
| 00:09:23 | 00:09:26 | so it'll spend the five dollars and then the next day it'll |
| 00:09:26 | 00:09:32 | Reset and it'll spend the five dollars and then the next day it'll reset and it'll never get to the point of spending that |
| 00:09:33 | 00:09:36 | $8 in the single day. Do you be able to get you one single lead? |
| 00:09:36 | 00:09:41 | Okay, so you're basically shooting yourself in the foot by simply not having a big enough budget |
| 00:09:41 | 00:09:44 | So usually where I would start and you can even see over here |
| 00:09:44 | 00:09:48 | It says zero leads I would normally start at $10 per day |
| 00:09:49 | 00:09:54 | Okay, and over here this lead like estimate don't really pay attention to that |
| 00:09:54 | 00:10:00 | You're not necessarily gonna get three to twelve leads per day. Okay, that's that's not thing there. There's so many variables that go into this |
| 00:10:00 | 00:10:04 | They just like to go through and show whoever's advertising |
| 00:10:04 | 00:10:07 | Oh, this is what you could potentially get which really at the end of day. It's not true |
| 00:10:08 | 00:10:14 | But that's kind of can give you a rough idea on things. Okay, so now we'll come down and everything else |
| 00:10:14 | 00:10:19 | We don't need a touch here. And then from here, this is where we're gonna actually create the Facebook ad |
| 00:10:20 | 00:10:24 | Okay, and then the lead form here in just a second. So this first part we created the campaign |
| 00:10:24 | 00:10:29 | We said we wanted to go through to generate leads the ad set is choosing your targeting who you want to actually show |
| 00:10:30 | 00:10:33 | the ad to and your budget how much you're willing to spend and |
| 00:10:33 | 00:10:38 | Then this part is the ad this is what the people on Facebook or Instagram |
| 00:10:38 | 00:10:41 | This is what they're gonna actually see as a post in their newsfeed |
| 00:10:42 | 00:10:43 | Okay, so coming down here |
| 00:10:43 | 00:10:47 | If you've got an Instagram account, you can add an Instagram account or just say use the selected page |
| 00:10:47 | 00:10:49 | So to use your Facebook page |
| 00:10:49 | 00:10:53 | I just usually would leave it at that and then as far as the format goes |
| 00:10:53 | 00:10:58 | We're just going to use a single image or the video and then for the image right here |
| 00:10:59 | 00:11:01 | What you can do is you can upload an image |
| 00:11:01 | 00:11:05 | Let's say you're trying to market a specific listing a home for in your area |
| 00:11:05 | 00:11:11 | I would upload an image of just the front of that house. Okay, that works best or let's just say for this example |
| 00:11:12 | 00:11:16 | I'm going to come over here and I'm going to type in |
| 00:11:17 | 00:11:19 | home |
| 00:11:19 | 00:11:23 | Ok, so just gonna pop up and I see his facebook has all of these free stok images |
| 00:11:23 | 00:11:28 | So let's say this is the home that we're trying to go through and mark it. Well, just click on that hit continue and |
| 00:11:29 | 00:11:33 | One thing to note here guys, you can see the little watermark on this picture or if we come down here |
| 00:11:33 | 00:11:39 | It's not gonna have the Shutterstok watermark once once the ad goes live. Okay, you don't need to worry about that |
| 00:11:40 | 00:11:43 | But that's choosing the image then coming down here |
| 00:11:43 | 00:11:50 | This is where we're gonna actually have the Facebook ad copy of the text that people can read as they're scrolling through their Facebook |
| 00:11:50 | 00:11:53 | their Instagram newsfeed and so I've got a little |
| 00:11:53 | 00:11:58 | Copy and paste template right here that we're going to use so we're just gonna copy that |
| 00:11:59 | 00:12:00 | Throw that down here |
| 00:12:00 | 00:12:03 | And if you just happen to be a real estate professional |
| 00:12:03 | 00:12:09 | Watching this video and you guys want this ad copy just drop a comment down below and I can easily share that with you |
| 00:12:09 | 00:12:13 | Okay, so we've got a new listing right here see it before anyone else five beds |
| 00:12:13 | 00:12:20 | you can maybe say like four baths and then like ultimately this would be a picture of this home that we're toking about and |
| 00:12:20 | 00:12:22 | Then you could say |
| 00:12:22 | 00:12:24 | click below |
| 00:12:25 | 00:12:28 | To get the price location plus more pictures |
| 00:12:28 | 00:12:34 | So this example right here was using a landing page, but for this video we're creating a facebook lead form |
| 00:12:34 | 00:12:37 | And for those you guys wondering like which one performs better? |
| 00:12:37 | 00:12:39 | What I've seen is is different |
| 00:12:39 | 00:12:46 | By every location some areas lead fourth perform way better some areas landing pages perform way better other areas |
| 00:12:46 | 00:12:47 | They both perform very well |
| 00:12:47 | 00:12:52 | So at the end of day you just kind of want to test and see what works best for your business |
| 00:12:52 | 00:12:54 | okay, so this the same part right here I |
| 00:12:55 | 00:12:57 | Like to put down here at the bottom |
| 00:12:57 | 00:13:01 | So it's just click below because what they're going to do is you're going to click on this app |
| 00:13:01 | 00:13:04 | It's going to automatikally pop up a simple |
| 00:13:04 | 00:13:10 | Form that we can capture their contact information to generate a lead, which will create here in just a second. Okay? |
| 00:13:10 | 00:13:15 | So now this headline this is what's going to go right here. So we're just gonna say |
| 00:13:15 | 00:13:19 | beautiful new home in Orlando |
| 00:13:20 | 00:13:25 | Okay, so see how it pops up right there and then coming down here the call to action |
| 00:13:25 | 00:13:27 | I usually like to do learn more |
| 00:13:28 | 00:13:29 | Okay, so we've got to learn more right there |
| 00:13:29 | 00:13:34 | And then as far as like the description this is gonna go below here |
| 00:13:34 | 00:13:40 | But usually I like on mobile which I'd say 90% of people are always on Instagram and Facebook on their mobile phone |
| 00:13:40 | 00:13:43 | It won't even pop up so you don't necessarily need to throw it in here |
| 00:13:43 | 00:13:44 | You can see this is optional |
| 00:13:44 | 00:13:50 | But if you want to you easily can display link once again optional you don't really mess with that. All right |
| 00:13:50 | 00:13:55 | So now we are at the part where we have created the campaign Joe's lead generation |
| 00:13:55 | 00:14:00 | We've create the ad set chose our targeting our budget where we want to actually show these ads |
| 00:14:00 | 00:14:06 | We created the ad of what people are actually going to see so this is what they're gonna see inside of their Facebook or Instagram |
| 00:14:06 | 00:14:08 | newsfeed |
| 00:14:08 | 00:14:14 | Now we want to create the lead capture form. Okay. So coming down here. We need to create a new form |
| 00:14:15 | 00:14:18 | So we just click on this and let's give it a name. Let's say |
| 00:14:20 | 00:14:22 | Orlando |
| 00:14:22 | 00:14:28 | Listing we'll say it's a demo. Okay, and one thing I've notiked if you do not name it right here right now |
| 00:14:28 | 00:14:31 | It's like impossible to name it later. At least that's my experience |
| 00:14:31 | 00:14:33 | Maybe they've updated it with some of these new changes |
| 00:14:34 | 00:14:38 | But you want to make sure you name this or else he'll be like I don't even know what lead form |
| 00:14:38 | 00:14:43 | That was and so it just gets really confused Pusey. So we've got form type more volume |
| 00:14:43 | 00:14:45 | we'll just go like that for right now and |
| 00:14:45 | 00:14:48 | Then as far as the intro goes we can come in here |
| 00:14:48 | 00:14:54 | And what I usually like to do is I like to go through and whatever we had is the headline on our actual app |
| 00:14:54 | 00:14:59 | I like to throw that right in here. So beautiful new home in |
| 00:14:59 | 00:15:02 | Orlando, okay, because then just keeping it consistent |
| 00:15:02 | 00:15:03 | Okay |
| 00:15:03 | 00:15:06 | So they see the ad they see the headline boom click on it |
| 00:15:06 | 00:15:10 | may come here and then we can go through just use the image for the ad so you want |
| 00:15:11 | 00:15:16 | Consistency because if they're clicking if there's clicking on an ad and they see one home and they click on it this lead form |
| 00:15:16 | 00:15:19 | They see different home. They're like wait that wasn't the that was in the home |
| 00:15:19 | 00:15:25 | I was wanting to go through an opt-in for and that same thing goes for like your chiropractor a dentist if you're selling like |
| 00:15:26 | 00:15:34 | Shopify products or whatever it is. You want consistent see in your messaging in your images and everything that's going on. Okay then down here |
| 00:15:34 | 00:15:42 | You could go through and type more info in the paragraph style or you can have it in a bullet style |
| 00:15:42 | 00:15:44 | okay, so like let's say for |
| 00:15:44 | 00:15:46 | bed |
| 00:15:46 | 00:15:52 | Three bath and then pool and then let's say vaulted ceilings |
| 00:15:54 | 00:15:57 | So you could go through and give a little bit more info on this home |
| 00:15:57 | 00:15:59 | And obviously you can see like I'm not making this super nice |
| 00:15:59 | 00:16:05 | You would want to capitalize you want to make this look a little bit better but for sake of time an example |
| 00:16:05 | 00:16:09 | I'm just kind of going through this quickly so you can see how all this works now |
| 00:16:09 | 00:16:14 | But the questions will just come down here and by default they've got the email and the full name |
| 00:16:15 | 00:16:21 | What I like to do personally is one. I like to have the full length first and this is just preference |
| 00:16:21 | 00:16:26 | I'm not saying you have to do it this way. And then I also like to grab the person's phone number |
| 00:16:26 | 00:16:32 | Okay, because like if I'm a realtor like an email is great, but I I'm never gonna sell a home via email, right? |
| 00:16:32 | 00:16:36 | So I want a phone number so I can actually text them I can call them |
| 00:16:36 | 00:16:40 | I can book an appointment get in person with that person. So now we can come over here |
| 00:16:40 | 00:16:46 | You can see there are other things that you can add. Ok. So contact fields street address how to put any more information |
| 00:16:46 | 00:16:51 | But right out of the gate what happens if you go through and put too many four fields |
| 00:16:51 | 00:16:56 | Your conversion rate is gonna drop a lot and your cost per lead is gonna skyrocket |
| 00:16:57 | 00:16:58 | So right out of the gate |
| 00:16:58 | 00:17:01 | What I like to do is get their name phone or an email address |
| 00:17:01 | 00:17:08 | And then after I've got all this contact information, it's like an initial opt-in. We then can go and get more information. Later |
| 00:17:08 | 00:17:11 | Later through a follow up, but right out of the gate |
| 00:17:11 | 00:17:15 | we just want to get that core basic information because it's going to increase our |
| 00:17:16 | 00:17:18 | conversion rates of the number of people opting in to become leads |
| 00:17:18 | 00:17:23 | It's gonna decrease our cost to actually generate the lead just gonna work out better for you overall |
| 00:17:24 | 00:17:26 | Okay, so coming down here the privacy policy |
| 00:17:26 | 00:17:29 | We're gonna come in here or type in privacy policy |
| 00:17:29 | 00:17:36 | And if you have a privacy policy link right here on your website or on your real estate teens or brokers website |
| 00:17:36 | 00:17:38 | Whatever. It is throw that in here just be compliant |
| 00:17:38 | 00:17:43 | If you don't have that what I've still notike to work |
| 00:17:43 | 00:17:46 | You can throw in the link to your Facebook page URL |
| 00:17:46 | 00:17:52 | But I would I would try to get a privacy policy in there just so you're completely compliant with everything. Okay? |
| 00:17:53 | 00:17:55 | So you throw that in there, let's just throw in |
| 00:17:56 | 00:17:59 | Just for sake of example. I'm just going to throw in google.com |
| 00:18:00 | 00:18:05 | Okay, just so we can show you guys how this all works. All right. So now this is the thank you screen |
| 00:18:05 | 00:18:08 | so this is the confirmation so they clicked on the ad they |
| 00:18:08 | 00:18:13 | Submit on their information their name phone email and this is the next page that they're gonna see |
| 00:18:14 | 00:18:18 | Inside of their Facebook app or their Instagram app. Okay, so it's gonna say hey, thanks. You're all set |
| 00:18:19 | 00:18:25 | You can easily tweak this right here. Your info is sent to Jayson Wardrop tap load visit Jason workshop comm |
| 00:18:25 | 00:18:27 | Okay, so you can say tap below |
| 00:18:28 | 00:18:31 | To schedule an appointment with me |
| 00:18:32 | 00:18:37 | Okay, something like that. And then what you can do is on this view website |
| 00:18:37 | 00:18:39 | Okay, you can go in half |
| 00:18:39 | 00:18:46 | Let's say there's a site called calendly and this is going like a little bit more in-depth into the whole Facebook waveform creation process |
| 00:18:46 | 00:18:50 | I just want to give you different ideas and tips on how to set this up for your business |
| 00:18:51 | 00:18:56 | this is an appointment scheduling app so you can choose what days of the week and what times the days that you're |
| 00:18:57 | 00:19:01 | Available and I believe they've got a free version. I've actually only used the free version |
| 00:19:01 | 00:19:07 | I've never used the paid version and you can say I'm only available Monday Wednesday Friday from 3 to 6 p.m. For phone calls |
| 00:19:07 | 00:19:12 | So now you can go through get your custom link to this calendly software right here |
| 00:19:13 | 00:19:15 | Throw it in right here. So then after they opt-in |
| 00:19:16 | 00:19:18 | You can save the button text |
| 00:19:18 | 00:19:20 | get scheduled a |
| 00:19:21 | 00:19:29 | Call to tour be home. Ok, something like that. And so then you have the callee link that you throw in right there and |
| 00:19:29 | 00:19:36 | once they opt in you got their contact information so you can follow up with them via email text phone call and then immediately |
| 00:19:37 | 00:19:40 | Just having that low-hanging fruit like just like hey schedule a call with me |
| 00:19:40 | 00:19:47 | So then they'll click on this go to the calendar link and they'll schedule a time to chat with you and you got that automatikally |
| 00:19:47 | 00:19:52 | Syncs with your Google Calendar books that appointment and you're good to go. Okay, so we're gonna come over here |
| 00:19:53 | 00:19:57 | Let's just throw in we're not we'd obviously get our own custom |
| 00:19:57 | 00:19:58 | We create an accountant here to get our own custom link |
| 00:19:58 | 00:20:03 | But just for sake example just throw that in right there and now we will hit finish |
| 00:20:04 | 00:20:09 | Okay, so now we've got this Orlando lead format. Okay, so we've got this whole thing |
| 00:20:09 | 00:20:14 | Right there and you can see the different steps in the process. So we've got their information |
| 00:20:14 | 00:20:21 | Hit next they've got the confirmation page and then the things you're all sets. Give to a call to tour the home |
| 00:20:21 | 00:20:26 | Okay, and then from here, we just hit confirm and then it's going to take maybe a few hours |
| 00:20:27 | 00:20:31 | sometimes up to as much as 24 hours for Facebook to review your ad and |
| 00:20:32 | 00:20:36 | Have it go live. And then that's it guys. It's it's all live |
| 00:20:36 | 00:20:40 | It's set now a couple of things to keep in mind once the ad goes live |
| 00:20:41 | 00:20:49 | Okay, do not tweak anything do not change your budget do not change where the placements are. Do not change the ad copy |
| 00:20:49 | 00:20:57 | Believe me so many people try to jump in and change things. It messes everything up. Okay, it messes everything up completely so |
| 00:20:57 | 00:21:04 | Let this ad run for a minimum of four to five days. If you don't generate a lead within the first one to two days |
| 00:21:05 | 00:21:06 | Don't worry |
| 00:21:06 | 00:21:06 | Okay |
| 00:21:06 | 00:21:12 | especially if you're only spending $10 per day what Facebook's algorithm is doing is its learning its |
| 00:21:12 | 00:21:15 | optimize the ad it's finding the best people who are |
| 00:21:15 | 00:21:19 | interacting engaging with your ad that people that are opting in the people are clicking on it and then |
| 00:21:20 | 00:21:25 | It's finding more people just like that. So once this campaign goes live you'll see in the campaign section in |
| 00:21:26 | 00:21:28 | Parentheses, it will say learning |
| 00:21:28 | 00:21:29 | Okay |
| 00:21:29 | 00:21:34 | And it usually takes a couple of days to learn who the best people within the target audience that you chose |
| 00:21:35 | 00:21:41 | To actually show this ad for ad to so after four to five days if it's still not converting leads and into the lead cost |
| 00:21:41 | 00:21:45 | Is crazy high and in my opinion crazy high is anything over fifteen dollars? |
| 00:21:46 | 00:21:51 | The national average at least in the real estate space is six dollars per lead on Facebook |
| 00:21:51 | 00:21:53 | So just kind of have a point of reference there |
| 00:21:54 | 00:21:59 | but that after four to five days if it's like over 15 bucks or it's like way too high way more that you want to |
| 00:21:59 | 00:22:02 | Spend you can shut it off and maybe tweak it try something else |
| 00:22:03 | 00:22:09 | But after the four to five days if it's performing extremely well on your ten or twenty dollar per day budget |
| 00:22:09 | 00:22:11 | You're like I'm getting leads for 3 bucks |
| 00:22:11 | 00:22:17 | I want to scale this thing to $50 per day because I'm get so many leads. Don't touch the original ad set |
| 00:22:18 | 00:22:24 | Duplicate the ad set and then raise the budget and let this original ad set keep running |
| 00:22:25 | 00:22:29 | Until the new ad set that let's say this. Mr. Original one is at $10 per day |
| 00:22:30 | 00:22:35 | okay the new ad set you duplicate and maybe let's go to 20 30 40 $50 per day and |
| 00:22:35 | 00:22:40 | Then let that one run and once it gets to a similar cost per lead as this original one |
| 00:22:40 | 00:22:42 | Then you can shut off this original one |
| 00:22:43 | 00:22:45 | Don't shut it off immediately |
| 00:22:45 | 00:22:47 | Because what happens sometimes is you create this new one |
| 00:22:47 | 00:22:52 | You change the budget you increase it big time and it doesn't perform as the older one |
| 00:22:52 | 00:22:54 | But you shut it off and then you go turn it back on |
| 00:22:54 | 00:22:59 | And just by simply shutting an ad off turning it back on it just throws everything out of whack |
| 00:22:59 | 00:23:02 | Don't ask me why I don't know you got to ask Facebook |
| 00:23:02 | 00:23:06 | but it just it throws everything out of whack and you don't want that to happen to you because |
| 00:23:06 | 00:23:13 | You'll end up wasting a lot of time a lot of money and I've done that learn from my experiences. Don't do that |
| 00:23:13 | 00:23:15 | So anyway guys, I hope this video was helpful |
| 00:23:15 | 00:23:19 | If you have any questions drop them down in the comment section |
| 00:23:19 | 00:23:23 | I respond to every comment to help you guys out if you're like Jason you did this |
| 00:23:23 | 00:23:26 | But I have no idea why you did this just drop a comment down below |
| 00:23:26 | 00:23:28 | I can help explain a little bit more in |
| 00:23:28 | 00:23:33 | The written form or if I need to go and make another video so that I can simplify things a little bit better |
| 00:23:33 | 00:23:40 | I will do that as well and you guys found this video helpful. Go ahead. Give it a thumbs up helped out YouTube's algorithm |
| 00:23:40 | 00:23:44 | So that more people can find this video. I would greatly appreciate that |
| 00:23:44 | 00:23:48 | And with that said thank you so much for watching and I will see you all in the next video |
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