How To Create Good Videos For Your Business

Published on: December 6 2022 by FeedbackWrench

How To Create Good Videos For Your Business

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Table of Contents About How To Create Good Videos For Your Business

How To Create Good Videos For Your Business

How To Create Good Videos For Your Business

startTime	durationTime	text
00:00:00	00:00:03	hey everybody uh rob sachin feedback
00:00:01	00:00:05	ranch i'm making this is my third video
00:00:03	00:00:07	about how to create good videos for your
00:00:05	00:00:08	business or for youtube if you're a
00:00:07	00:00:09	youtuber and you're trying to create
00:00:08	00:00:10	better content maybe you're a small
00:00:09	00:00:12	youtuber and you want to make this
00:00:10	00:00:13	better or maybe you're a small business
00:00:12	00:00:15	owner and you want to start using video
00:00:13	00:00:17	to actually move people through your
00:00:15	00:00:18	sales process go watch my other videos
00:00:17	00:00:20	this is part three and what i want to do
00:00:18	00:00:22	is get into like how do you actually get
00:00:20	00:00:23	to a point where you can consistently
00:00:22	00:00:26	create videos or how do you execute on a
00:00:23	00:00:28	video even if you're not somebody who
00:00:26	00:00:30	can just spit at a camera like i can
00:00:28	00:00:33	right and i tend to be able to teach
00:00:30	00:00:34	kind of impromptu whatever it is i i
00:00:33	00:00:36	become a teacher all the time and i
00:00:34	00:00:38	think if you want to do good videos you
00:00:36	00:00:40	should take the mindset that you're you
00:00:38	00:00:42	want to be a teacher and ultimately what
00:00:40	00:00:43	you're trying to do is to help other
00:00:42	00:00:45	people who have a problem where they're
00:00:43	00:00:47	stuck in the here
00:00:45	00:00:50	that they're stuck right and you want to
00:00:47	00:00:52	help them have a preferable future of
00:00:50	00:00:54	their so you bring people from here to
00:00:52	00:00:56	there and as long as what you're doing
00:00:54	00:00:58	is you're helping people frame up
00:00:56	00:01:00	whenever you open up a youtube channel
00:00:58	00:01:02	how are you helping them you wanna if
00:01:00	00:01:04	you add value into people's lives uh
00:01:02	00:01:06	whatever kind of problem that you're
00:01:04	00:01:08	solving that's the key right people i
00:01:06	00:01:11	have this small youtuber group on
00:01:08	00:01:12	facebook that i'm a member of and god
00:01:11	00:01:14	bless them but they're always wondering
00:01:12	00:01:16	how do you get more subscribers i don't
00:01:14	00:01:18	give very much watch time how do i get
00:01:16	00:01:20	watch time and it's like well
00:01:18	00:01:21	there's a number of reasons you might
00:01:20	00:01:23	not be engaging you know might not be
00:01:21	00:01:27	very good in front of of the camera but
00:01:23	00:01:29	ultimately is are you adding value in
00:01:27	00:01:30	fact a lot of them say i don't care how
00:01:29	00:01:32	much i make i just want to make videos
00:01:30	00:01:34	because i love making videos well that's
00:01:32	00:01:37	a terrible reason to make videos maybe
00:01:34	00:01:39	you like to tell stories maybe you like
00:01:37	00:01:40	to entertain and get a smile but if it's
00:01:39	00:01:43	about you
00:01:40	00:01:44	that's not very helpful in fact it's
00:01:43	00:01:47	very hard to make videos that are about
00:01:44	00:01:49	you and have anybody care about it right
00:01:47	00:01:51	really what you want to do is add value
00:01:49	00:01:53	and what adding value does is help
00:01:51	00:01:55	people move from some sort of here to
00:01:53	00:01:56	some sort of there right now maybe that
00:01:55	00:01:58	you're an authority on a subject matter
00:01:56	00:02:00	and you're going to teach it right maybe
00:01:58	00:02:01	you have experiences that you want to
00:02:00	00:02:03	share so that people get it or maybe you
00:02:01	00:02:05	want to share your life so that people
00:02:03	00:02:06	can be encouraged by it or maybe tell
00:02:05	00:02:08	your story or tell other people's
00:02:06	00:02:09	stories those are all great reasons to
00:02:08	00:02:11	create videos but for you to create
00:02:09	00:02:13	videos because you like creating videos
00:02:11	00:02:15	or that you want to become a youtuber
00:02:13	00:02:16	pretty terrible reason it's not going to
00:02:15	00:02:18	work and on the same side if you're a
00:02:16	00:02:20	small business owner if the reason why
00:02:18	00:02:21	you're making videos is try and get rich
00:02:20	00:02:23	or to try and drive sales that's kind of
00:02:21	00:02:25	a silly reason to do it the reason why
00:02:23	00:02:28	you should be creating videos is to add
00:02:25	00:02:30	value in people's lives now that being
00:02:28	00:02:32	said creating content on youtube and
00:02:30	00:02:34	then taking that and dicing it up in a
00:02:32	00:02:36	lot of ways can lead to a ton of sales
00:02:34	00:02:37	in fact i make about 900 a month on my
00:02:36	00:02:40	youtube channel i hardly do anything on
00:02:37	00:02:41	it um compared to what most do i don't
00:02:40	00:02:44	get that many views but it's business
00:02:41	00:02:45	content and it drives my business um
00:02:44	00:02:47	most of you are gonna call us like our
00:02:45	00:02:50	business thrives because we've invested
00:02:47	00:02:52	in here and you can too but the core the
00:02:50	00:02:54	main core of how you make good videos is
00:02:52	00:02:57	you have to think of i'm teaching people
00:02:54	00:03:00	to move them from a bad situation to a
00:02:57	00:03:01	better or a mediocre to a great right
00:03:00	00:03:03	what you want to do is you want to help
00:03:01	00:03:05	them your content needs to be about them
00:03:03	00:03:07	it's not about you
00:03:05	00:03:08	and if it's about you
00:03:07	00:03:11	then it needs to be about sharing your
00:03:08	00:03:13	story so that somebody can experience a
00:03:11	00:03:15	better future right so that they can
00:03:13	00:03:17	have their life added value to and you
00:03:15	00:03:19	can head in the upward and forward
00:03:17	00:03:20	direction if you're just out there
00:03:19	00:03:21	making stuff for you it ain't gonna work
00:03:20	00:03:23	but as long as that's the foundation
00:03:21	00:03:26	what you're doing let me help you out a
00:03:23	00:03:29	little bit so first of all um i would
00:03:26	00:03:31	i would start writing down and start
00:03:29	00:03:33	writing okay so anytime that you're
00:03:31	00:03:35	going to write a video i would first map
00:03:33	00:03:37	out kind of the game plan like what is
00:03:35	00:03:39	the main point what's the thing you're
00:03:37	00:03:40	trying to do and really what i would do
00:03:39	00:03:43	is frame up
00:03:40	00:03:44	what's their problem what's the solution
00:03:43	00:03:46	and what's the result
00:03:44	00:03:49	right so what's the problem that they
00:03:46	00:03:51	have how are they stuck here and what do
00:03:49	00:03:53	you want to help them with so start
00:03:51	00:03:55	every video with like they have this
00:03:53	00:03:57	problem and i want to help them overcome
00:03:55	00:03:59	it in this way that's a good framework
00:03:57	00:04:02	to think of right so that's the first
00:03:59	00:04:04	thing the second thing is to think of um
00:04:02	00:04:07	you need to get down
00:04:04	00:04:10	kind of like the core problem solution
00:04:07	00:04:11	and result that you do okay and we call
00:04:10	00:04:13	that the one liner and the reason why
00:04:11	00:04:14	i'm toking about writing this down is
00:04:13	00:04:16	so that
00:04:14	00:04:18	if you write something down and you
00:04:16	00:04:21	wrestle through making something clear
00:04:18	00:04:24	by by simplifying it and crafting a
00:04:21	00:04:25	great sentence you will internalize what
00:04:24	00:04:27	it is that you're trying to do and
00:04:25	00:04:29	you'll be able to spit to a camera just
00:04:27	00:04:31	about any time right so as long as you
00:04:29	00:04:32	can spit to the camera you're going to
00:04:31	00:04:34	be good but if you can't spit to the
00:04:32	00:04:35	camera it's not going to be so good
00:04:34	00:04:37	because you'll have nothing to fall back
00:04:35	00:04:39	on and then the result is you're going
00:04:37	00:04:41	to have to spend more resources making
00:04:39	00:04:44	it perfect right but if you just have
00:04:41	00:04:46	inside of you this idea that what you do
00:04:44	00:04:48	is you help people go from here to there
00:04:46	00:04:50	you know what i help restaurants and you
00:04:48	00:04:52	know get through all the quagmire by by
00:04:50	00:04:55	figuring out their their launch plan
00:04:52	00:04:57	right and really if you stik to that
00:04:55	00:04:59	and if you write down that one liner so
00:04:57	00:05:01	on my website if you go to the bottom of
00:04:59	00:05:03	my website um the very bottom there's
00:05:01	00:05:06	two things there one's called a brand
00:05:03	00:05:09	scripting link and the other one says
00:05:06	00:05:10	how to write your website okay and this
00:05:09	00:05:11	is all off of the book and you should
00:05:10	00:05:13	read this book you should listen to this
00:05:11	00:05:15	book you should read it 10 times
00:05:13	00:05:18	donald miller wrote it donald miller and
00:05:15	00:05:21	it's called marketing made simple
00:05:18	00:05:23	marketing made simple
00:05:21	00:05:25	and what he has done he has a secondary
00:05:23	00:05:28	book that's kind of like the the grand
00:05:25	00:05:30	thesis on it called brand scripting
00:05:28	00:05:32	brand scripting or story story brand
00:05:30	00:05:34	marketing story brand marketing is what
00:05:32	00:05:35	it's called and what in there they do
00:05:34	00:05:37	this thing called a brand script and
00:05:35	00:05:38	essentially
00:05:37	00:05:40	there are
00:05:38	00:05:41	a brand script is
00:05:40	00:05:43	something that he teaches that there's
00:05:41	00:05:44	multiple parts to and basically what you
00:05:43	00:05:46	do is you do one of them is that you
00:05:44	00:05:49	create a one-liner and that's your
00:05:46	00:05:50	elevator pitch of what's the problem
00:05:49	00:05:53	the solution and the result what's the
00:05:50	00:05:54	problem that most of your customers have
00:05:53	00:05:56	the solution that you provide and really
00:05:54	00:05:58	what's the result that they will
00:05:56	00:06:00	experience with the benefit the payoff
00:05:58	00:06:02	right there has to be a payoff so really
00:06:00	00:06:04	it's you know what most
00:06:02	00:06:05	contractors
00:06:04	00:06:07	really struggle
00:06:05	00:06:08	taking all the good work they do in
00:06:07	00:06:11	person
00:06:08	00:06:13	and putting it on the internet what we
00:06:11	00:06:15	do is we make that easy so that your
00:06:13	00:06:17	future customers and prospects can find
00:06:15	00:06:20	you and you can make more sales and make
00:06:17	00:06:23	higher margin sales and it ultimately
00:06:20	00:06:25	makes it easier on your sales team
00:06:23	00:06:27	that's a one-liner to a construction
00:06:25	00:06:29	right for for a home builder or
00:06:27	00:06:32	remodeler right and there so what you
00:06:29	00:06:33	want to do is what we do is we help most
00:06:32	00:06:35	business owners
00:06:33	00:06:37	get stuck either hiring someone to do
00:06:35	00:06:39	bookkeeping and it's not done right
00:06:37	00:06:42	overpaying taxes
00:06:39	00:06:43	or getting things done improperly what i
00:06:42	00:06:44	do
00:06:43	00:06:47	is i serve as an outsourced accountant
00:06:44	00:06:48	where i come in and help them reduce
00:06:47	00:06:52	their taxes
00:06:48	00:06:53	as much as possible and i handle all the
00:06:52	00:06:55	accounting and bookkeeping so they don't
00:06:53	00:06:58	have to worry about a thing
00:06:55	00:07:00	that's a good one-liner the problem the
00:06:58	00:07:01	solution i come in you are the solution
00:07:00	00:07:03	and then the results so that they don't
00:07:01	00:07:04	have to worry about anything so they
00:07:03	00:07:06	minimize their taxes so they never
00:07:04	00:07:08	overpay in taxes right
00:07:06	00:07:11	so if you think of that problem solution
00:07:08	00:07:13	result that's one central core part of
00:07:11	00:07:15	what you do the other thing that you
00:07:13	00:07:17	want to do is develop what's called the
00:07:15	00:07:18	stakes and the stakes are where you
00:07:17	00:07:21	raise the temperature
00:07:18	00:07:22	about the cost of getting this wrong
00:07:21	00:07:24	right
00:07:22	00:07:27	so the cost of getting it wrong for my
00:07:24	00:07:29	business if you decide to just grow your
00:07:27	00:07:30	business without excellent digital
00:07:29	00:07:32	marketing a couple of things are gonna
00:07:30	00:07:34	happen number one you're gonna you're
00:07:32	00:07:36	not gonna be able to capture the trust
00:07:34	00:07:37	that you've earned and display it to the
00:07:36	00:07:40	right person at the right time number
00:07:37	00:07:42	two you'll never get the benefit of
00:07:40	00:07:45	leverage that digital gives you we can
00:07:42	00:07:46	take one conversation that you've had
00:07:45	00:07:48	and display it to everybody at just the
00:07:46	00:07:50	right time the other thing is you'll
00:07:48	00:07:53	lose market share by you not having
00:07:50	00:07:55	google ads on your running for your
00:07:53	00:07:58	business you're just giving up free easy
00:07:55	00:08:00	business it will take you more time more
00:07:58	00:08:02	people and more effort to actually
00:08:00	00:08:04	prospect and sell
00:08:02	00:08:06	if you don't have an excellent website
00:08:04	00:08:08	that does the selling for you and one of
00:08:06	00:08:12	the main problems with that is unclear
00:08:08	00:08:14	messaging and a bad process so
00:08:12	00:08:16	this is the the stakes is where you can
00:08:14	00:08:17	raise the temperature and really for an
00:08:16	00:08:19	accountant for example you would start
00:08:17	00:08:21	toking about
00:08:19	00:08:23	the cost of hiring somebody part-time
00:08:21	00:08:25	right if they were to hire somebody
00:08:23	00:08:27	eight hours a week at 25 an hour to do
00:08:25	00:08:28	their bookkeeping for you that's not
00:08:27	00:08:30	going to be a very good solution for a
00:08:28	00:08:33	number of reasons it costs them money
00:08:30	00:08:35	it's not done really well um and i could
00:08:33	00:08:36	go on so the idea here is you want to
00:08:35	00:08:38	think of statements
00:08:36	00:08:40	and explainers and have them on your
00:08:38	00:08:41	website but also in your content for
00:08:40	00:08:43	your video so
00:08:41	00:08:45	that's another thing you'd want to have
00:08:43	00:08:46	developed and if you write that and you
00:08:45	00:08:48	have that then you can work from that as
00:08:46	00:08:49	you create videos right so that's more
00:08:48	00:08:51	of like a
00:08:49	00:08:53	a how do you do that for business right
00:08:51	00:08:55	so this isn't necessarily relevant to a
00:08:53	00:08:56	youtuber but it kind of is because what
00:08:55	00:08:58	you're going to do is you're going to
00:08:56	00:09:00	tok about why should they listen to you
00:08:58	00:09:01	what's the importance of getting their
00:09:00	00:09:03	problem solved if they don't get their
00:09:01	00:09:05	problem solved through this video or
00:09:03	00:09:07	take a step with you because you've kind
00:09:05	00:09:09	of nudged them towards it in this video
00:09:07	00:09:10	what's it gonna cost them because if
00:09:09	00:09:12	things don't cost them anything there's
00:09:10	00:09:14	no point in getting the problem solved
00:09:12	00:09:17	in fact most businesses when people have
00:09:14	00:09:19	an idea for a business you have to take
00:09:17	00:09:21	a significant problem that people
00:09:19	00:09:22	actually feel that has a cost to them if
00:09:21	00:09:24	you're just
00:09:22	00:09:26	here's a little side rant i've gone in
00:09:24	00:09:28	and seen like the the crowdfunding
00:09:26	00:09:31	presentations out there the crowdfunding
00:09:28	00:09:33	is like our number one problem is that
00:09:31	00:09:35	people don't drink enough water and
00:09:33	00:09:38	under hydration and dehydration leads to
00:09:35	00:09:40	blood that ain't a problem you're making
00:09:38	00:09:41	a water bottle with a tracker on it
00:09:40	00:09:42	because you think people are actually
00:09:41	00:09:44	suffering because they don't drink
00:09:42	00:09:46	enough water what are you that that's a
00:09:44	00:09:49	stupid idea
00:09:46	00:09:50	go away you got to find big problems so
00:09:49	00:09:52	the way once you've found big problems
00:09:50	00:09:54	sometimes you got to cast vision for how
00:09:52	00:09:56	big it is right put a future value on
00:09:54	00:09:57	those numbers right start toking to
00:09:56	00:09:59	them in fact this is a big one for an
00:09:57	00:10:00	accountant you think about this if you
00:09:59	00:10:03	can go in and and if somebody's making
00:10:00	00:10:04	125 thousand dollars in an llc you make
00:10:03	00:10:06	them an s corp and you end up saving
00:10:04	00:10:08	them about five hundred dollars a month
00:10:06	00:10:10	or six grand with the se taxes you take
00:10:08	00:10:11	that and you put it into a solo 401k or
00:10:10	00:10:13	even just a brokerage account they
00:10:11	00:10:15	invested in an s p 500 index and they
00:10:13	00:10:18	get an eight percent return over 30
00:10:15	00:10:20	years 500 a month over 30 35 years ends
00:10:18	00:10:22	up being you know six hundred thousand a
00:10:20	00:10:23	million dollars depending on how long
00:10:22	00:10:25	you leave it in there so then becoming
00:10:23	00:10:26	an s corp you literally quite literally
00:10:25	00:10:27	will make them a millionaire in the
00:10:26	00:10:29	future
00:10:27	00:10:32	that's insane right
00:10:29	00:10:33	so you gotta raise that temperature not
00:10:32	00:10:36	only that you should just start putting
00:10:33	00:10:38	on the how many opportunities they miss
00:10:36	00:10:39	by having finances that are a joke have
00:10:38	00:10:41	you tried to get a loan are you trying
00:10:39	00:10:43	to get into commercial real estate so
00:10:41	00:10:44	you can really expand your business are
00:10:43	00:10:46	you trying to buy a new house are you
00:10:44	00:10:47	trying to get more equipment so that you
00:10:46	00:10:49	can scale can you never hire that next
00:10:47	00:10:50	person because your cash flow is a
00:10:49	00:10:53	conundrum right
00:10:50	00:10:54	um so the stakes is all about raising
00:10:53	00:10:56	the temperature right then you have the
00:10:54	00:10:57	benefits right these are really just
00:10:56	00:10:59	what do they get when they work with you
00:10:57	00:11:00	what are they getting from this video so
00:10:59	00:11:02	what are the benefits the payoffs the
00:11:00	00:11:04	good stuff the steaks are like the the
00:11:02	00:11:06	salt in the recipe right you just
00:11:04	00:11:08	sprinkle it in the salt in a cookie
00:11:06	00:11:09	recipe whereas the sugar and the flour
00:11:08	00:11:11	and the butter is the good stuff in a
00:11:09	00:11:13	cookie recipe right so lots of good
00:11:11	00:11:15	stuff just a little bit of the steaks
00:11:13	00:11:16	and and so what i would encourage you is
00:11:15	00:11:18	to create good videos you got to have a
00:11:16	00:11:20	one-liner you need to know your
00:11:18	00:11:21	one-liner it doesn't have to be perfect
00:11:20	00:11:23	you have to be directionally correct
00:11:21	00:11:25	right i help people that are stuck the
00:11:23	00:11:27	problem and then the solution and the
00:11:25	00:11:28	result i help them go from here to there
00:11:27	00:11:30	right and if you can describe that
00:11:28	00:11:33	you'll be able to spit just about
00:11:30	00:11:34	whenever you want a good sales pitch i'm
00:11:33	00:11:36	about to walk in here in a lifetime work
00:11:34	00:11:38	and if somebody intersects with me
00:11:36	00:11:40	i'm going to tok to them about what we
00:11:38	00:11:42	really do we do websites and ads and you
00:11:40	00:11:44	know really what we do is we specialize
00:11:42	00:11:47	in helping businesses grow by using
00:11:44	00:11:49	digital in a lot of different ways so um
00:11:47	00:11:51	anyways that will help you so much on
00:11:49	00:11:54	your videos if you have a foundation
00:11:51	00:11:56	from what you're working from uh so that
00:11:54	00:11:58	you can actually speak from it because
00:11:56	00:12:01	to speak extemporaneously to be able to
00:11:58	00:12:03	just go you have to be working from a
00:12:01	00:12:04	core and what's funny so what i'm saying
00:12:03	00:12:06	is for you to get good at videos like
00:12:04	00:12:08	this first you have to have a core or
00:12:06	00:12:10	you need to script and that's the next
00:12:08	00:12:12	thing we'll dive into this good luck god
00:12:10	00:12:13	bless if this is helpful like and
00:12:12	00:12:15	subscribe again i'm just trying to add
00:12:13	00:12:16	value hopefully this helps you make more
00:12:15	00:12:18	videos because if you make more videos
00:12:16	00:12:19	people find them on youtube and when
00:12:18	00:12:20	people find them on youtube they'll
00:12:19	00:12:22	listen to them or if they're on your
00:12:20	00:12:24	website this you know they can get to
00:12:22	00:12:25	know you and your value proposition so
00:12:24	00:12:27	much better they will call you and close
00:12:25	00:12:29	with you good luck god bless
00:12:27	00:12:30	also if you want to support the channel
00:12:29	00:12:32	if you go to my website there's a button
00:12:30	00:12:33	in the upper right hand corner that says
00:12:32	00:12:35	support the channel
00:12:33	00:12:37	and you can donate like a one-time
00:12:35	00:12:39	through paypal or you can give monthly
00:12:37	00:12:40	it kind of helps me be able to take the
00:12:39	00:12:42	time luckily i was driving here and it
00:12:40	00:12:44	worked out all right but um that would
00:12:42	00:12:46	be helpful otherwise like and subscribe
00:12:44	00:12:48	but if you're looking for a website or a
00:12:46	00:12:50	funnel right that you can actually
00:12:48	00:12:52	turn leads or turn people into leads and
00:12:50	00:12:55	leads into sales we can do that for you
00:12:52	00:12:55	good luck god bless

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