How to Create LinkedIn Sponsored Content Ads: A Walkthrough

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

LinkedIn ads can be expensive, but that may not be entirely true. The right combination of ad formats and bidding can help you reach your target audience without breaking the bank. In this article, we'll focus on sponsored content ads, which are versatile, low-risk, and high-reach. We'll guide you through the process of creating your own sponsored content ads on LinkedIn.

Steps to Create Sponsored Content Ads on LinkedIn:

1. Choose Your Campaign Group: Start by selecting the campaign group you want to work with. We recommend starting with the Default Campaign Group.

2. Select Your Objective: Choose an objective for your campaign. We recommend website visits.

3. Target Your Audience: Use skills, job experience, and member skills to target your audience. Narrow down your audience by company size, seniority, and interests.

4. Choose Your Ad Format: We recommend using single image ads, as they are easy to create and perform well.

5. Set Your Budget and Bidding: Set a daily budget and choose cost-per-click bidding to start. Avoid optimizing your bid for more results.

6. Create Your Ad: Write an attention-grabbing introduction text that explains why your audience should pay attention and includes a call-to-action. Use a descriptive name and explain what your offer is. Select a relevant image and add a destination URL.

7. Launch Your Campaign: Review all your options and hit the launch button to make your campaign live.

Creating sponsored content ads on LinkedIn is an effective way to reach your target audience without spending too much money. By following these steps, you can create your own sponsored content ads and achieve great results. Remember to choose the right objective, target the right audience, and create an attention-grabbing ad. Good luck!