How To Create Meta Saved Audience
Published on: December 6 2022 by Jaime Resendiz
How To Create Meta Saved Audience
Table of Contents
How To Create Meta Saved Audience
| startTime | durationTime | text |
| 00:00:05 | 00:00:11 | hey this is Jaime with a go real estate |
| 00:00:08 | 00:00:13 | advisers today we're gonna look at saved |
| 00:00:11 | 00:00:15 | audiences what they are and how to use |
| 00:00:13 | 00:00:22 | them appropriately so let's just jump |
| 00:00:15 | 00:00:25 | into it no um no delays this time okay |
| 00:00:22 | 00:00:27 | when you're in your ads manager you're |
| 00:00:25 | 00:00:28 | gonna go to your asset like well I'm |
| 00:00:27 | 00:00:31 | sorry you're gonna go to the toolbar |
| 00:00:28 | 00:00:33 | your asset library and your asset |
| 00:00:31 | 00:00:36 | library is right here you're gonna go to |
| 00:00:33 | 00:00:37 | the audiences so what we're doing what |
| 00:00:36 | 00:00:41 | we're seeking to do is create a saved |
| 00:00:37 | 00:00:44 | audience when you're running an ad you |
| 00:00:41 | 00:00:46 | take you select the campaign whether |
| 00:00:44 | 00:00:49 | that be a traffic campaign messenger |
| 00:00:46 | 00:00:53 | campaign lease campaign conversion |
| 00:00:49 | 00:00:55 | campaign and all those others so that's |
| 00:00:53 | 00:00:57 | that's the first step you're setting |
| 00:00:55 | 00:01:01 | your campaign that you do the ad set in |
| 00:00:57 | 00:01:03 | Indy at set is you telling Facebook who |
| 00:01:01 | 00:01:05 | do I want to target who do I want my |
| 00:01:03 | 00:01:08 | audience to be and then that third step |
| 00:01:05 | 00:01:11 | is actually doing the ad so in the app |
| 00:01:08 | 00:01:14 | set you may find that you're doing a lot |
| 00:01:11 | 00:01:17 | of repetitive work where you know you're |
| 00:01:14 | 00:01:19 | farming area you know the audience that |
| 00:01:17 | 00:01:22 | you're trying to target but you may be |
| 00:01:19 | 00:01:24 | switching up the audience I'm sorry you |
| 00:01:22 | 00:01:26 | may be switching up the type of ad that |
| 00:01:24 | 00:01:29 | you're trying to run but every time you |
| 00:01:26 | 00:01:33 | get to the ad set you you have to do the |
| 00:01:29 | 00:01:37 | same thing repetitively so a shortcut |
| 00:01:33 | 00:01:40 | that is commonly underused right now is |
| 00:01:37 | 00:01:42 | using the saved audience that will we're |
| 00:01:40 | 00:01:45 | hoping to not hoping this what we're |
| 00:01:42 | 00:01:49 | gonna do right now so you can go to |
| 00:01:45 | 00:01:51 | create an audience a custom audience is |
| 00:01:49 | 00:01:54 | not what we're looking for that'll be on |
| 00:01:51 | 00:01:55 | another video look like audience again |
| 00:01:54 | 00:01:57 | it's not what we're looking for and |
| 00:01:55 | 00:01:59 | we'll won't get into it cuz I do want to |
| 00:01:57 | 00:02:01 | keep this brief as I promised wouldn't |
| 00:01:59 | 00:02:07 | go to saved audience and we're going to |
| 00:02:01 | 00:02:09 | name this audience test buyer audience I |
| 00:02:07 | 00:02:13 | already have my saved audiences so I |
| 00:02:09 | 00:02:17 | don't need to recreate |
| 00:02:13 | 00:02:22 | per say custom audience nope let's just |
| 00:02:17 | 00:02:23 | say your farming area is Dallas the |
| 00:02:22 | 00:02:27 | entire city of Dallas |
| 00:02:23 | 00:02:30 | well maybe not we're gonna zoom in you |
| 00:02:27 | 00:02:33 | see the 10-mile radius if you wanted to |
| 00:02:30 | 00:02:36 | do a dialed in audience there's another |
| 00:02:33 | 00:02:40 | video that's labeled dial in audience or |
| 00:02:36 | 00:02:42 | micro targeting you can drop pins around |
| 00:02:40 | 00:02:45 | the desired neighborhood or area that |
| 00:02:42 | 00:02:48 | you're trying to target and instead of |
| 00:02:45 | 00:02:52 | including them you just exclude them so |
| 00:02:48 | 00:02:55 | a brief visual what that looks like I |
| 00:02:52 | 00:02:57 | would draw another another audience |
| 00:02:55 | 00:03:01 | right here as you can see they're |
| 00:02:57 | 00:03:03 | included but when you left-click it you |
| 00:03:01 | 00:03:05 | drop this and put exclude it |
| 00:03:03 | 00:03:09 | so anybody in that target audience that |
| 00:03:05 | 00:03:12 | you just selected it's gone so this |
| 00:03:09 | 00:03:16 | pac-man looking thing this seed looking |
| 00:03:12 | 00:03:18 | thing here would be what your audience |
| 00:03:16 | 00:03:19 | that would be the audience that you're |
| 00:03:18 | 00:03:21 | targeting |
| 00:03:19 | 00:03:23 | so if you're targeting if you're |
| 00:03:21 | 00:03:25 | targeting sellers be sure that you're |
| 00:03:23 | 00:03:28 | selecting people who live in this |
| 00:03:25 | 00:03:31 | location as you don't want passers-by |
| 00:03:28 | 00:03:32 | people traveling in this location well |
| 00:03:31 | 00:03:36 | if they're traveling in that location |
| 00:03:32 | 00:03:38 | then there's a good probability that |
| 00:03:36 | 00:03:41 | they don't live there I'm gonna say live |
| 00:03:38 | 00:03:43 | right down the road so if you're |
| 00:03:41 | 00:03:45 | targeting the entire city of Dallas and |
| 00:03:43 | 00:03:47 | that's your farm and that's who you want |
| 00:03:45 | 00:03:50 | to target anybody and everybody you'll |
| 00:03:47 | 00:03:52 | go to them then this is going to be your |
| 00:03:50 | 00:03:55 | audience if you will so I want to show |
| 00:03:52 | 00:03:58 | you more of the functionality then then |
| 00:03:55 | 00:04:03 | select the audience or the saved |
| 00:03:58 | 00:04:06 | audience for you let's see let's just go |
| 00:04:03 | 00:04:07 | the age again I'm just going through the |
| 00:04:06 | 00:04:10 | examples let's just say for whatever |
| 00:04:07 | 00:04:13 | reason you only wanted women to see this |
| 00:04:10 | 00:04:17 | audience and people who had selected |
| 00:04:13 | 00:04:21 | Spanish as their as their native tongue |
| 00:04:17 | 00:04:24 | or as their speaking language and then |
| 00:04:21 | 00:04:30 | you go into who do you want to include |
| 00:04:24 | 00:04:40 | then people that have shown interest - |
| 00:04:30 | 00:04:40 | that's realtor.com that's a good target |
| 00:04:51 | 00:05:01 | truly so again we're just creating a |
| 00:04:58 | 00:05:03 | safe dotty and so this is something that |
| 00:05:01 | 00:05:05 | you're gonna be doing yourself this is |
| 00:05:03 | 00:05:08 | something that you already have your |
| 00:05:05 | 00:05:10 | ideal audience but you're having to do |
| 00:05:08 | 00:05:13 | it every single time when you hit that |
| 00:05:10 | 00:05:16 | ad set you're recreating it and |
| 00:05:13 | 00:05:18 | including the same people and excluding |
| 00:05:16 | 00:05:21 | the same people targeting the same area |
| 00:05:18 | 00:05:24 | this is just gonna save you time so just |
| 00:05:21 | 00:05:25 | breezing right through this um those are |
| 00:05:24 | 00:05:29 | the people that you target people that |
| 00:05:25 | 00:05:32 | are interested in these companies then |
| 00:05:29 | 00:05:34 | they they're telling you that there's |
| 00:05:32 | 00:05:36 | some level of interest in real estate |
| 00:05:34 | 00:05:38 | whether that they're looking to make a |
| 00:05:36 | 00:05:43 | buyer move or they're looking to make a |
| 00:05:38 | 00:05:46 | seller move and then you go to excluding |
| 00:05:43 | 00:05:49 | people so if your real estate agent you |
| 00:05:46 | 00:05:51 | are excluding other people that are in |
| 00:05:49 | 00:05:56 | your same profession you don't want them |
| 00:05:51 | 00:06:02 | taking your your ideas so people that |
| 00:05:56 | 00:06:02 | work for Keller Williams as an example |
| 00:06:02 | 00:06:06 | if I could spell |
| 00:06:20 | 00:06:36 | century 21 Remax and notike that I'm |
| 00:06:32 | 00:06:38 | going after that the demographics of the |
| 00:06:36 | 00:06:40 | actual employers people that are |
| 00:06:38 | 00:06:44 | employed within these companies I'm not |
| 00:06:40 | 00:06:47 | going to the Keller Williams interest |
| 00:06:44 | 00:06:51 | I'm not trying to exclude those people |
| 00:06:47 | 00:06:53 | because that could include some people |
| 00:06:51 | 00:06:55 | that working in Keller Williams but the |
| 00:06:53 | 00:06:56 | majority of the time that includes |
| 00:06:55 | 00:06:59 | people that have either had a |
| 00:06:56 | 00:07:02 | transaction through Keller Williams or |
| 00:06:59 | 00:07:04 | are interested in Keller Williams in |
| 00:07:02 | 00:07:07 | some capacity family members of people |
| 00:07:04 | 00:07:09 | that work in Cal Williams or dislike |
| 00:07:07 | 00:07:12 | Keller Williams so essentially we're |
| 00:07:09 | 00:07:13 | toking about people and we're toking |
| 00:07:12 | 00:07:15 | about people that don't work at Keller |
| 00:07:13 | 00:07:17 | Williams so there's no reason for us to |
| 00:07:15 | 00:07:20 | exclude them we're wanting to exclude |
| 00:07:17 | 00:07:23 | people that really other real estate |
| 00:07:20 | 00:07:25 | agents that work in these professions so |
| 00:07:23 | 00:07:29 | again you don't have to do this but the |
| 00:07:25 | 00:07:32 | likelihood of agents using you as their |
| 00:07:29 | 00:07:35 | representative agent is very very low |
| 00:07:32 | 00:07:40 | and beyond that if you want it to be a |
| 00:07:35 | 00:07:42 | little bit more I get not secretive but |
| 00:07:40 | 00:07:44 | if you didn't want other people to see |
| 00:07:42 | 00:07:46 | what you're doing when in regards to |
| 00:07:44 | 00:07:48 | what ads you're running this is |
| 00:07:46 | 00:07:49 | something you would do and also you just |
| 00:07:48 | 00:07:51 | don't want your competition to be |
| 00:07:49 | 00:07:53 | running up the ad spend on you because |
| 00:07:51 | 00:07:58 | there's nothing stopping them from |
| 00:07:53 | 00:08:00 | clicking through and essentially driving |
| 00:07:58 | 00:08:03 | up your your lead cost does that make |
| 00:08:00 | 00:08:07 | sense so that's what you would be doing |
| 00:08:03 | 00:08:10 | there and |
| 00:08:07 | 00:08:14 | narrow audience you can narrow it in to |
| 00:08:10 | 00:08:17 | whatever whatever you would like so |
| 00:08:14 | 00:08:20 | let's just see behaviors people that |
| 00:08:17 | 00:08:23 | have shown interest in realtor.com |
| 00:08:20 | 00:08:31 | trulia.com zillow.com |
| 00:08:23 | 00:08:34 | but also like Bed Bath and Beyond and |
| 00:08:31 | 00:08:36 | that way you're driving down the amount |
| 00:08:34 | 00:08:42 | of people that you're gonna reach so |
| 00:08:36 | 00:08:46 | there's that 1,600 if I take that out |
| 00:08:42 | 00:08:48 | then it's 23,000 so again it's reducing |
| 00:08:46 | 00:08:50 | it and Bed Bath & Beyond is a good |
| 00:08:48 | 00:08:53 | indicator because the correlation |
| 00:08:50 | 00:08:56 | between the people that like Zillow and |
| 00:08:53 | 00:08:57 | also like Bed Bath & Beyond is very very |
| 00:08:56 | 00:09:00 | high and that's something that you can |
| 00:08:57 | 00:09:02 | see on the audience insights we don't |
| 00:09:00 | 00:09:07 | have time in this video to go there but |
| 00:09:02 | 00:09:10 | the audience insights it says right |
| 00:09:07 | 00:09:12 | there it has Zillow first and then Bed |
| 00:09:10 | 00:09:14 | Bath & Beyond second so there's a strong |
| 00:09:12 | 00:09:16 | correlation between the two so I didn't |
| 00:09:14 | 00:09:18 | just pull that out of thin air it's |
| 00:09:16 | 00:09:21 | there's a direct correlation and there's |
| 00:09:18 | 00:09:27 | a higher chance that people that like |
| 00:09:21 | 00:09:29 | both are gonna be uh are in some real |
| 00:09:27 | 00:09:35 | estate mood whether that be buyer or |
| 00:09:29 | 00:09:39 | seller and that's and that's it again we |
| 00:09:35 | 00:09:41 | just crafted a there we go |
| 00:09:39 | 00:09:44 | we just cropped it a quick quick |
| 00:09:41 | 00:09:49 | audience I wasn't I wasn't interested in |
| 00:09:44 | 00:09:52 | crafting an entire audience per se I was |
| 00:09:49 | 00:09:55 | just more wanting to provide u8e how to |
| 00:09:52 | 00:09:58 | do it and then we create the audience |
| 00:09:55 | 00:10:00 | again this is something that tests by |
| 00:09:58 | 00:10:03 | our audience this is something that you |
| 00:10:00 | 00:10:05 | can do go to the tool bar section go to |
| 00:10:03 | 00:10:11 | all tools go to asset to go to audiences |
| 00:10:05 | 00:10:11 | and then create a saved audience |
| 00:10:17 | 00:10:19 | you |
| 00:10:26 | 00:10:29 | you |
