#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

How To Create Meta Saved Audience

Published on: December 6 2022 by Jaime Resendiz

How To Create Meta Saved Audience

How To Create Meta Saved Audience

startTime durationTime text
00:00:05 00:00:11 hey this is Jaime with a go real estate
00:00:08 00:00:13 advisers today we're gonna look at saved
00:00:11 00:00:15 audiences what they are and how to use
00:00:13 00:00:22 them appropriately so let's just jump
00:00:15 00:00:25 into it no um no delays this time okay
00:00:22 00:00:27 when you're in your ads manager you're
00:00:25 00:00:28 gonna go to your asset like well I'm
00:00:27 00:00:31 sorry you're gonna go to the toolbar
00:00:28 00:00:33 your asset library and your asset
00:00:31 00:00:36 library is right here you're gonna go to
00:00:33 00:00:37 the audiences so what we're doing what
00:00:36 00:00:41 we're seeking to do is create a saved
00:00:37 00:00:44 audience when you're running an ad you
00:00:41 00:00:46 take you select the campaign whether
00:00:44 00:00:49 that be a traffic campaign messenger
00:00:46 00:00:53 campaign lease campaign conversion
00:00:49 00:00:55 campaign and all those others so that's
00:00:53 00:00:57 that's the first step you're setting
00:00:55 00:01:01 your campaign that you do the ad set in
00:00:57 00:01:03 Indy at set is you telling Facebook who
00:01:01 00:01:05 do I want to target who do I want my
00:01:03 00:01:08 audience to be and then that third step
00:01:05 00:01:11 is actually doing the ad so in the app
00:01:08 00:01:14 set you may find that you're doing a lot
00:01:11 00:01:17 of repetitive work where you know you're
00:01:14 00:01:19 farming area you know the audience that
00:01:17 00:01:22 you're trying to target but you may be
00:01:19 00:01:24 switching up the audience I'm sorry you
00:01:22 00:01:26 may be switching up the type of ad that
00:01:24 00:01:29 you're trying to run but every time you
00:01:26 00:01:33 get to the ad set you you have to do the
00:01:29 00:01:37 same thing repetitively so a shortcut
00:01:33 00:01:40 that is commonly underused right now is
00:01:37 00:01:42 using the saved audience that will we're
00:01:40 00:01:45 hoping to not hoping this what we're
00:01:42 00:01:49 gonna do right now so you can go to
00:01:45 00:01:51 create an audience a custom audience is
00:01:49 00:01:54 not what we're looking for that'll be on
00:01:51 00:01:55 another video look like audience again
00:01:54 00:01:57 it's not what we're looking for and
00:01:55 00:01:59 we'll won't get into it cuz I do want to
00:01:57 00:02:01 keep this brief as I promised wouldn't
00:01:59 00:02:07 go to saved audience and we're going to
00:02:01 00:02:09 name this audience test buyer audience I
00:02:07 00:02:13 already have my saved audiences so I
00:02:09 00:02:17 don't need to recreate
00:02:13 00:02:22 per say custom audience nope let's just
00:02:17 00:02:23 say your farming area is Dallas the
00:02:22 00:02:27 entire city of Dallas
00:02:23 00:02:30 well maybe not we're gonna zoom in you
00:02:27 00:02:33 see the 10-mile radius if you wanted to
00:02:30 00:02:36 do a dialed in audience there's another
00:02:33 00:02:40 video that's labeled dial in audience or
00:02:36 00:02:42 micro targeting you can drop pins around
00:02:40 00:02:45 the desired neighborhood or area that
00:02:42 00:02:48 you're trying to target and instead of
00:02:45 00:02:52 including them you just exclude them so
00:02:48 00:02:55 a brief visual what that looks like I
00:02:52 00:02:57 would draw another another audience
00:02:55 00:03:01 right here as you can see they're
00:02:57 00:03:03 included but when you left-click it you
00:03:01 00:03:05 drop this and put exclude it
00:03:03 00:03:09 so anybody in that target audience that
00:03:05 00:03:12 you just selected it's gone so this
00:03:09 00:03:16 pac-man looking thing this seed looking
00:03:12 00:03:18 thing here would be what your audience
00:03:16 00:03:19 that would be the audience that you're
00:03:18 00:03:21 targeting
00:03:19 00:03:23 so if you're targeting if you're
00:03:21 00:03:25 targeting sellers be sure that you're
00:03:23 00:03:28 selecting people who live in this
00:03:25 00:03:31 location as you don't want passers-by
00:03:28 00:03:32 people traveling in this location well
00:03:31 00:03:36 if they're traveling in that location
00:03:32 00:03:38 then there's a good probability that
00:03:36 00:03:41 they don't live there I'm gonna say live
00:03:38 00:03:43 right down the road so if you're
00:03:41 00:03:45 targeting the entire city of Dallas and
00:03:43 00:03:47 that's your farm and that's who you want
00:03:45 00:03:50 to target anybody and everybody you'll
00:03:47 00:03:52 go to them then this is going to be your
00:03:50 00:03:55 audience if you will so I want to show
00:03:52 00:03:58 you more of the functionality then then
00:03:55 00:04:03 select the audience or the saved
00:03:58 00:04:06 audience for you let's see let's just go
00:04:03 00:04:07 the age again I'm just going through the
00:04:06 00:04:10 examples let's just say for whatever
00:04:07 00:04:13 reason you only wanted women to see this
00:04:10 00:04:17 audience and people who had selected
00:04:13 00:04:21 Spanish as their as their native tongue
00:04:17 00:04:24 or as their speaking language and then
00:04:21 00:04:30 you go into who do you want to include
00:04:24 00:04:40 then people that have shown interest -
00:04:30 00:04:40 that's realtor.com that's a good target
00:04:51 00:05:01 truly so again we're just creating a
00:04:58 00:05:03 safe dotty and so this is something that
00:05:01 00:05:05 you're gonna be doing yourself this is
00:05:03 00:05:08 something that you already have your
00:05:05 00:05:10 ideal audience but you're having to do
00:05:08 00:05:13 it every single time when you hit that
00:05:10 00:05:16 ad set you're recreating it and
00:05:13 00:05:18 including the same people and excluding
00:05:16 00:05:21 the same people targeting the same area
00:05:18 00:05:24 this is just gonna save you time so just
00:05:21 00:05:25 breezing right through this um those are
00:05:24 00:05:29 the people that you target people that
00:05:25 00:05:32 are interested in these companies then
00:05:29 00:05:34 they they're telling you that there's
00:05:32 00:05:36 some level of interest in real estate
00:05:34 00:05:38 whether that they're looking to make a
00:05:36 00:05:43 buyer move or they're looking to make a
00:05:38 00:05:46 seller move and then you go to excluding
00:05:43 00:05:49 people so if your real estate agent you
00:05:46 00:05:51 are excluding other people that are in
00:05:49 00:05:56 your same profession you don't want them
00:05:51 00:06:02 taking your your ideas so people that
00:05:56 00:06:02 work for Keller Williams as an example
00:06:02 00:06:06 if I could spell
00:06:20 00:06:36 century 21 Remax and notike that I'm
00:06:32 00:06:38 going after that the demographics of the
00:06:36 00:06:40 actual employers people that are
00:06:38 00:06:44 employed within these companies I'm not
00:06:40 00:06:47 going to the Keller Williams interest
00:06:44 00:06:51 I'm not trying to exclude those people
00:06:47 00:06:53 because that could include some people
00:06:51 00:06:55 that working in Keller Williams but the
00:06:53 00:06:56 majority of the time that includes
00:06:55 00:06:59 people that have either had a
00:06:56 00:07:02 transaction through Keller Williams or
00:06:59 00:07:04 are interested in Keller Williams in
00:07:02 00:07:07 some capacity family members of people
00:07:04 00:07:09 that work in Cal Williams or dislike
00:07:07 00:07:12 Keller Williams so essentially we're
00:07:09 00:07:13 toking about people and we're toking
00:07:12 00:07:15 about people that don't work at Keller
00:07:13 00:07:17 Williams so there's no reason for us to
00:07:15 00:07:20 exclude them we're wanting to exclude
00:07:17 00:07:23 people that really other real estate
00:07:20 00:07:25 agents that work in these professions so
00:07:23 00:07:29 again you don't have to do this but the
00:07:25 00:07:32 likelihood of agents using you as their
00:07:29 00:07:35 representative agent is very very low
00:07:32 00:07:40 and beyond that if you want it to be a
00:07:35 00:07:42 little bit more I get not secretive but
00:07:40 00:07:44 if you didn't want other people to see
00:07:42 00:07:46 what you're doing when in regards to
00:07:44 00:07:48 what ads you're running this is
00:07:46 00:07:49 something you would do and also you just
00:07:48 00:07:51 don't want your competition to be
00:07:49 00:07:53 running up the ad spend on you because
00:07:51 00:07:58 there's nothing stopping them from
00:07:53 00:08:00 clicking through and essentially driving
00:07:58 00:08:03 up your your lead cost does that make
00:08:00 00:08:07 sense so that's what you would be doing
00:08:03 00:08:10 there and
00:08:07 00:08:14 narrow audience you can narrow it in to
00:08:10 00:08:17 whatever whatever you would like so
00:08:14 00:08:20 let's just see behaviors people that
00:08:17 00:08:23 have shown interest in realtor.com
00:08:20 00:08:31 trulia.com zillow.com
00:08:23 00:08:34 but also like Bed Bath and Beyond and
00:08:31 00:08:36 that way you're driving down the amount
00:08:34 00:08:42 of people that you're gonna reach so
00:08:36 00:08:46 there's that 1,600 if I take that out
00:08:42 00:08:48 then it's 23,000 so again it's reducing
00:08:46 00:08:50 it and Bed Bath & Beyond is a good
00:08:48 00:08:53 indicator because the correlation
00:08:50 00:08:56 between the people that like Zillow and
00:08:53 00:08:57 also like Bed Bath & Beyond is very very
00:08:56 00:09:00 high and that's something that you can
00:08:57 00:09:02 see on the audience insights we don't
00:09:00 00:09:07 have time in this video to go there but
00:09:02 00:09:10 the audience insights it says right
00:09:07 00:09:12 there it has Zillow first and then Bed
00:09:10 00:09:14 Bath & Beyond second so there's a strong
00:09:12 00:09:16 correlation between the two so I didn't
00:09:14 00:09:18 just pull that out of thin air it's
00:09:16 00:09:21 there's a direct correlation and there's
00:09:18 00:09:27 a higher chance that people that like
00:09:21 00:09:29 both are gonna be uh are in some real
00:09:27 00:09:35 estate mood whether that be buyer or
00:09:29 00:09:39 seller and that's and that's it again we
00:09:35 00:09:41 just crafted a there we go
00:09:39 00:09:44 we just cropped it a quick quick
00:09:41 00:09:49 audience I wasn't I wasn't interested in
00:09:44 00:09:52 crafting an entire audience per se I was
00:09:49 00:09:55 just more wanting to provide u8e how to
00:09:52 00:09:58 do it and then we create the audience
00:09:55 00:10:00 again this is something that tests by
00:09:58 00:10:03 our audience this is something that you
00:10:00 00:10:05 can do go to the tool bar section go to
00:10:03 00:10:11 all tools go to asset to go to audiences
00:10:05 00:10:11 and then create a saved audience
00:10:17 00:10:19 you
00:10:26 00:10:29 you