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How to Create Shopify Bogo Discounts

Published on: December 17 2022 by BitBranding

If you're looking to increase sales and attract more customers to your Shopify store, offering BOGO discounts is a great strategy to consider. BOGO (Buy One Get One) discounts have been proven to be effective in driving sales and increasing customer loyalty. In this article, we will explore how to create BOGO discounts on Shopify.

Step 1: Set up your BOGO discount

1. Log in to your Shopify admin panel.

2. Click on the Discounts tab.

3. Click on the Create discount button.

4. Choose the BOGO discount option.

5. Set the discount details, including the discount type (buy X, get Y), the products to apply the discount to, and the discount value.

6. Save the discount.

Step 2: Promote your BOGO discount

1. Create a banner or pop-up on your website to promote your BOGO discount.

2. Share your BOGO discount on social media platforms, such as Facebook and Instagram.

3. Send an email blast to your customers, notifying them of the BOGO discount.

4. Offer the BOGO discount to your customers at checkout.

Step 3: Monitor and adjust your BOGO discount

1. Keep track of your sales and adjust your discount if necessary.

2. Analyze the data to see if the BOGO discount is bringing in more customers and increasing sales.

3. Consider running the BOGO discount for a limited time to create a sense of urgency and encourage customers to make a purchase.

Creating BOGO discounts on Shopify is a simple and effective way to increase sales and attract more customers to your online store. By following these steps, you can set up and promote your BOGO discount, monitor its effectiveness, and make adjustments as needed. Give it a try and see how it can benefit your business!

In this Shopify tutorial, we will be discussing how to create BOGO discounts, both manual and automatic. We will go into more depth and provide step-by-step instructions on how to set up these discounts.

Creating a Manual Discount Code:

- Log into your Shopify account and go to Discounts.

- Click Create Discount and select Discount Code.

- Choose a name for your discount code, keeping it simple and easy to remember.

- Select the type of discount you want to offer (e.g. buy X get Y).

- Choose the specific product or collection for the discount to apply to.

- Set up the rules for the discount (e.g. minimum quantity of items).

- Decide on the type of discount (e.g. percentage or free).

- Set limits on usage (e.g. maximum number of users per order).

- Choose the eligibility of customers (e.g. everyone).

- Set usage limits (e.g. limit to one per customer).

- Set active dates for the discount to be active.

Creating an Automatic Discount Code:

- Follow the same steps as above, but select Automatic Discount instead.

- Choose the same product or collection and set up the same rules for the discount.

- Set up the discount type and usage limits.

- Choose the eligibility of customers.

- Set usage limits and active dates.

Important Notes:

- Customers must include the specific product in their cart for the discount to apply.

- Shopify only allows one active automatic discount at a time.

- Be aware of the different rules and limitations for manual and automatic discounts.

Creating BOGO discounts on Shopify can be a great way to attract customers and increase sales. By following these simple steps, you can set up both manual and automatic discounts with ease. Just remember to pay attention to the rules and limitations and to make sure your customers know how to apply the discounts.

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