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How To Create The Perfect Logo For Your Business

Published on: December 2 2022 by Tatiana James

How To Create The Perfect Logo For Your Business

How To Create The Perfect Logo For Your Business

hey everyone i'm tatiana and today i
want to help you to create the perfect
logo for your business
so your logo is an important marketing
strategy it's not the most important
marketing strategy that i would
recommend you invest a ton of time and
money into but it is important because
without a doubt
most of your prospective customers are
going to see this logo and your logo is
it identifies your brand and should be
relatable to your brand if you don't
have a logo that is relatable to your
brand it's going to cause confusion for
your prospective customers
it also helps to establish branding
which further increases trust
with your can your customers and it
helps with brand recall and
identification of your brand so we do
want to
we want to set it up and we want to set
up right the first time so i thought in
this video i'd give you some tips um to
think about when creating your logo i've
created many logos over the years i'm
going to share with you a few of them
on this video just to give you some
examples
and then also we're going to tok about
where can you get your logo made because
there are several ways that you can go
about doing it
you may or may not be aware of all of
them and so i want to share them with
you today so let's get started with some
tips number one is just understanding
that your legal business name does not
have to be your brand name and often it
is not the case
so
my legal business name is kind of
boring and you know you have
the uh ltd at the end or pte
you don't have to make that your brand
name in fact it's not really recommended
you want your brand name to relate to
the niche that you are in
you want it to be easy to memorize this
is important because you want people to
be able to recall this brand name if
they're scrolling through their
instagram or facebook and an ad pops up
and they scroll by and they miss it but
then they saw it and they want to come
back to it later you want to make sure
that it's easy enough for them to
memorize so that they can go and search
it on their own time so don't make it
overly complex
too long
because that can cost you in future
sales potentially
you want it to be easy to spell for that
same reason
sometimes we want we make
you know we spell things with different
words just because
the traditional spelling may be
trademarked but just keep in mind that
if it is
too out of the ordinary then people may
not realize how to spell it and they end
up searching it find someone else's
brand and not yours
you want to make sure that your brand
gives your customer your perspective
customer an idea of what your brand is
about
so if you are selling in say the
sporting niche
maybe your brand name itself has
something to do with sports
or perhaps it doesn't you know maybe
your brand name is a name or um you know
something that means something to you
but there's maybe something in the logo
that has to do with sports maybe it's a
baseball bat maybe it's a football a
basketball something that would show the
prospective customers that this brand is
it has to do with sports
you don't want it to be unrelated so if
you have a brand about sports and in
your logo you have a person in the logo
like a cartoon
or like a caricature or a dog and they
have nothing to do with sports that may
cause some confusion so you do want if
you can add something to your logo that
has to do with the niche that you're in
that's going to be better because then
people will know as soon as they look at
it whether or not your brand will be
related to them
your brand colors
in your logo should match other
marketing materials now creating your
logo is the first step in establishing
your brand identity and so the colors
that you use the font that you choose
the size of the font you want to take
note of all of that and i recommend
creating a
branding
guide i have one it's just create a pdf
you can make it look fancy if you want
and you have all that stuff written down
so that when you do create other
marketing materials or you set up a
website you want to make sure that
everything matches
you don't want to have your logo orange
and then on your website the theme is
green and red you know you want
everything to
um to look the same so that people can
recognize your brand in all of your
material and content you also want to
make sure that when you do get your logo
made you get it made with multiple
variations so
you have to keep in mind that your logo
may not just be used digitally it often
will be used in print so depends on what
the nature of your business is most like
you guys have an online business
most likely you might be printing that
logo on products that you're going to be
selling and so you have to make sure
that you keep that in mind because some
things will print nicer than others if
you have a logo that has a lot of
sparkle and it looks pretty online but
on print that sparkle may not
may not
translate and it may look a little
strange
so just keep that in mind and then you
also want multiple variations so if your
logo is horizontal you may want to get a
vertikal version as well where maybe you
have the text stacked on top of each
other i'll show you an example of this
in a second with my logo because it may
be the case that you have to put your
logo on a part of your website and it
doesn't work the horizontal version
doesn't work or the vertikal version
doesn't work and you need another
version so having multiple versions will
help you and eliminate a lot of
frustration in the future now also you
want to make sure that you get your logo
in high resolution files png and jpg
you want to make sure they're high
resolution if they're low resolution
they're not going to look good in print
you also want to make sure you get the
vector files vector files will allow you
to edit the logo in the future because
if you buy the logo from say a
freelancer they only send you the jpg
file and png well then if you do want to
make some edits in the future you can't
so
you want the vector files vector files
are svg eps is the most common and pdf
so get all of them and you also want to
make sure you get all the files the logo
on transparent background so the logo
designer may send it to you on a white
background that's great but if you want
to now put this on a social media
graphic
or print it you know you need to have it
on a transparent background so those are
just a few tips for you guys and i just
want to share with you some logos that
i've had done in the past all right so
this was one of my first logos that i
made myself
so not the most professional
then i decided that i wanted to get
something a little bit more professional
done and i hired a freelancer on fiverr
and this was the results which i kind of
liked so it had the same idea so i added
in um a figure of a woman
in my logo because it had to do with the
products that i was selling
and i wanted to make sure people
understood that
the the name itself lux health was
a brand name that i established a long
time ago and really didn't suit the
brand when i got into selling waste
trainers and so eventually i went from
lux health
to lux health sculpt your body so i
added a tag line in it which you can do
to kind of clarify what your brand is
about but then i just changed it all
together to lux curves because i thought
okay curves is a very good indication of
what this brand could be about so then i
had this logo made but i didn't really
loved it i liked having the figure in
the logo i felt like it really suited
the brand so then i went back to having
the figure basically the same logo as
before but then it said lux curves
and then i
got made it all shiny so here was a
vertikal version and a horizontal
version the one you see here on the gray
background this is a transparent
background
and then i decided okay well let's try
this now uh without the person so now
having different variations so a version
of the logo with the figure in it the
figurine
a logo without it
um and
a logo here with it without it
also trying different colors so then i
was like okay what about gold you can do
black you can do gold you can do silver
i found that the silver didn't really
show up on screen
so i liked the gold a lot better but
also when i was printing the logo the
gold didn't show up very well on print
so oftentimes i would print it with
black so it's good to have variations
and then the one that i landed on was
this one was the gold and
the pink here so this is the vertikal
version and this is the horizontal
version
this is a png version so it's on
transparent background all right so how
can you get your logo made well there's
always the option to do it yourself
and that's probably the cheapest option
you're not going to have much cost if
you're going to be doing it yourself if
you have some knowledge about graphics
design it can be a great option but for
the vast majority of people
they don't have that knowledge or that
skill set and so it's often better to
just outsource this to people who do
know how to do that work
so that you can get a better result and
ultimately you save a lot of time
because if you don't know what you're
doing you're going to spend a lot of
time learning how to do it and how to
figure it out and i would argue that
that time is probably better spent in
other areas of building your business so
diy is an option if you do have a
graphic design background
the second option is to hire a freelance
designer so you can go to a website like
fiverr.com i love fiber that's where i
got my logos done and you can find
people there who are making logos pretty
affordably priced
the challenge with fiber is that i find
that you have to know exactly what you
want and i've had success with it
because i do have quite an artistik side
to me i'm very specific about what i
want i know what i want i'll often even
draw it on a piece of paper and then
i'll send them that sketch and have them
create it
and so i get good results that way
because i'm very clear and when you're
when you can clearly artikulate to them
what you want they can produce it so i
would say that fiverr is a good option
if you know exactly what you want
but if you don't know what you want you
have no idea what you want your logo to
look like it may be a little bit
um
be a little bit
frustrating because they'll probably be
a lot of back and forth they're going to
send you an option
you may not like it you're going to ask
for revisions but you're still not sure
what you want and so there ends up being
a lot of back and forth so communication
can sometimes be frustrating and it can
take some time
another option is to hire a local
designer so someone in your own vicinity
you can find them online
you can do a google search for them you
can work with them in person and so you
can really create an idea and the brand
together and collaborate together
but that can be pricey so it depends on
you know what your budget is and it can
also sometimes take some time to
coordinate those meetings
another option is to launch a design
contest so you can go to websites like
99designs.com
where you can
you can basically put out a pitch this
is what i want the logo to look like
this is the brand name this is the niche
that i'm in and then you have sometimes
hundreds of designers they'll all make
these logos for you you get to browse
hundreds of logo ideas and then you
select a one person whoever which one
whichever one you like best that's when
you move forward with and um so it's
great because you'll get a lot of
options to choose from but oftentimes it
can be very expensive
so it depends on what your budget is
you can also do online logo makers you
can go to like places like canva.com
where you can get
logos done they have templates but
they're oftentimes very generic so you
may not get exactly what you're looking
for and the last option is to try the
number one logo maker on trust pilot
rated 4.9 out of 5 stars if you don't
feel like logo design or branding is
your strong suit then leave it to bran
crowd
they will take care of it for you bran
crowd's logo maker has over 22 000
premium logo designs created by
designers from all around the world
and it's really simple all you have to
do is enter your business name in the
logo maker and it will instantly
generate logo designs then you go ahead
and customize those logo designs they're
100 customizable and it's very easy to
use and then you just go ahead and
download your files and you will get all
the files that you need you'll get the
high resolution files the vector files
and the transparent background files
and brand crowd is more than just a logo
maker they also help create market and
manage your business's branding brand
crowd allows you to create social media
designs for posts stories and ads for
facebook instagram youtube and
everywhere else you're looking to serve
your customers the best thing is brand
crowds templates will perfectly wrap
around your logo and incorporate its
color scheme saving you time and making
your designs on brand
brand crowd allows you to focus on
running your business and bringing in
more money rather than getting bogged
down by the stress of having to create a
bunch of marketing assets from scratch
so you can get started for free by
visiting brandcrowd.com
tatiana where you can enter your brand
name and your industry and thousands of
logos will auto populate which you can
later customize and you can also get
sixty percent off the premium logo
package uh using the link brandcrowd.com
tatiana so check that out if it
interests you it can definitely make
your life easier if you don't wanna diy
the whole logo thing if you don't have a
very clear idea of what you want your
logo to look like then this can be a
great solution because you'll get a lot
of
different options based on the niche
that you're in so they're not going to
be irrelevant logos they're going to
have to do with the niche that you're in
alright guys so i hope that you enjoyed
this video
yes your brand name is important but
it's not the most important thing so
don't spend too much time and money on
it
at the end of the day rebranding is
always a possibility i had to rebrand
three or four times
um
one of them because you know i started
with a brand name but later i wanted to
change i also had a brand name that
ended up being a trademark and i didn't
realize it because i didn't do a
trademark search
and so it ends up being a little bit
frustrating but it's not the end of the
world i managed to rebrand even when my
business was starting to take off so
it's a possibility especially
if your business is still young so just
keep that in mind i hope this video
helped you if you have any questions
about creating your logo let me know in
the comments down below i'll be happy to
answer them and check out the links in
the description box below uh for
anything discussed in this video and
guys if you need help on how to pick and
register your brand name then check out
this other video that i made a little
while ago i think it can really help you
out