How to Create Video for Your Small Business - YouTube for Small Business

Published on: December 6 2022 by FeedbackWrench

How to Create Video for Your Small Business - YouTube for Small Business

How to Create Video for Your Small Business - YouTube for Small Business

How to Create Video for Your Small Business - YouTube for Small Business

startTime	durationTime	text
00:00:01	00:00:04	little off the cuff if you create or if
00:00:03	00:00:06	you're an entrepreneur and you're
00:00:04	00:00:08	starting something or maybe you're a
00:00:06	00:00:11	writer a novelist an author a
00:00:08	00:00:13	photographer a painter a youtuber you
00:00:11	00:00:15	create videos photography and you are
00:00:13	00:00:17	taking a blank slate where there was
00:00:15	00:00:18	nothing and you're creating it i want to
00:00:17	00:00:20	tok about something that i've been
00:00:18	00:00:22	learning and it really has to do about
00:00:20	00:00:23	how do you protect
00:00:22	00:00:25	the special core
00:00:23	00:00:28	that creates and
00:00:25	00:00:30	and brings into fruition something when
00:00:28	00:00:32	there was nothing well
00:00:30	00:00:34	once you create it everybody's got
00:00:32	00:00:36	feedback everybody
00:00:34	00:00:38	can chime in and make it better now the
00:00:36	00:00:41	reason why i want to tok about this is
00:00:38	00:00:43	i create websites i write on behalf of
00:00:41	00:00:45	other people i have to create messaging
00:00:43	00:00:47	on behalf of my clients i create
00:00:45	00:00:49	advertising and try and produce results
00:00:47	00:00:50	for my clients and one of the things
00:00:49	00:00:52	that happens is we
00:00:50	00:00:54	i'll take a swipe at interviewing a
00:00:52	00:00:56	client hearing who their customer is
00:00:54	00:00:58	getting as much as i can and then i have
00:00:56	00:01:01	to sit down i have to think and craft
00:00:58	00:01:04	together messaging value propositions
00:01:01	00:01:06	questions um statements and then we have
00:01:04	00:01:08	to actually develop a design and we
00:01:06	00:01:10	create a web design and graphic design
00:01:08	00:01:13	you know what happens is we go from
00:01:10	00:01:14	nothing and we put it on paper and we
00:01:13	00:01:15	show it to people and then they look at
00:01:14	00:01:17	it and they're like
00:01:15	00:01:19	those three points in that section it's
00:01:17	00:01:22	all wrong i want you to change that
00:01:19	00:01:24	photo and point number one
00:01:22	00:01:25	i think you missed it i think it it
00:01:24	00:01:28	should maybe you should say this and
00:01:25	00:01:30	point number two boy it's more that and
00:01:28	00:01:32	point number three that's just um we got
00:01:30	00:01:34	to change that
00:01:32	00:01:36	and you're sitting there going god
00:01:34	00:01:39	it can just eat at you and if and you
00:01:36	00:01:41	feel it i care when i make stuff like
00:01:39	00:01:44	when we create anything on our teams
00:01:41	00:01:45	like i care deeply that it delivers and
00:01:44	00:01:47	hits expectations and people are
00:01:45	00:01:49	satisfied with it and it actually gets
00:01:47	00:01:52	results and boy when people give me that
00:01:49	00:01:55	feedback it can just oh it sucks the
00:01:52	00:01:57	life out of you now there's this weird
00:01:55	00:01:58	tension that i've learned over the years
00:01:57	00:02:00	and i don't have it perfected yet and i
00:01:58	00:02:02	think for those of you starting a
00:02:00	00:02:04	youtube channel starting a business
00:02:02	00:02:05	maybe you're cold calling people and
00:02:04	00:02:06	trying to prospect and get a business or
00:02:05	00:02:08	maybe you're writing and creating your
00:02:06	00:02:11	first website putting together your
00:02:08	00:02:13	service package or whatever that is
00:02:11	00:02:15	you're going from nothing to something
00:02:13	00:02:17	and it's just like painting you have a
00:02:15	00:02:18	blank canvas and you're taking a swipe
00:02:17	00:02:20	at it i want to say
00:02:18	00:02:24	good job
00:02:20	00:02:27	that thing is the thing that most people
00:02:24	00:02:28	can't even try they can't even attempt
00:02:27	00:02:30	it
00:02:28	00:02:31	those same people generally speaking
00:02:30	00:02:33	they're hiring me to solve this problem
00:02:31	00:02:36	because they're not good at it in fact
00:02:33	00:02:38	not only that they probably can't do it
00:02:36	00:02:40	if i sit there and say all right so what
00:02:38	00:02:41	should the first section of your website
00:02:40	00:02:43	look like
00:02:41	00:02:45	and sit back and listen
00:02:43	00:02:48	generally speaking nothing comes out
00:02:45	00:02:49	but if i guide them and say hey let's
00:02:48	00:02:51	wire frame this out i think it should
00:02:49	00:02:53	look like this it should sound like this
00:02:51	00:02:55	in fact um after visiting with you
00:02:53	00:02:58	here's my first attempt at it how do we
00:02:55	00:03:00	perfect this then what happens is they
00:02:58	00:03:02	can come in and they they know they have
00:03:00	00:03:03	something to hang
00:03:02	00:03:05	hang on to and they can improve so
00:03:03	00:03:07	here's the here's the the thing you got
00:03:05	00:03:09	to do
00:03:07	00:03:11	we want to listen to that critikism and
00:03:09	00:03:12	invite that critikism and when we hear
00:03:11	00:03:14	it
00:03:12	00:03:16	don't take it so personally and yet
00:03:14	00:03:19	and yet
00:03:16	00:03:20	they're the consumer to a degree we have
00:03:19	00:03:24	to see how they're responding to it
00:03:20	00:03:26	they're the ultimate decider right um
00:03:24	00:03:29	and they can be wrong but then again
00:03:26	00:03:31	they're never really wrong are they and
00:03:29	00:03:33	how do we get their feedback to
00:03:31	00:03:35	continuously improve continuously
00:03:33	00:03:37	improve do we do that on purpose because
00:03:35	00:03:40	it feels a lot better when you invite it
00:03:37	00:03:42	on purpose right and and when
00:03:40	00:03:44	one little tip i have is to purposely
00:03:42	00:03:46	invite people to give feedback and and
00:03:44	00:03:48	frame it up really well hey
00:03:46	00:03:51	you know what i took a swipe at this my
00:03:48	00:03:54	hope is that it's it's it's going to be
00:03:51	00:03:56	what i want and i created for you and
00:03:54	00:03:57	i'm the professional or i'm the artist
00:03:56	00:03:59	or i'm the visionary or whatever that
00:03:57	00:04:01	looks like but here it is i'd love to
00:03:59	00:04:03	hear your feedback and i want your real
00:04:01	00:04:05	reactions
00:04:03	00:04:08	now you have to invite that and if you
00:04:05	00:04:10	invite that and you genuinely
00:04:08	00:04:12	you know nurture a culture or a
00:04:10	00:04:14	situation where they can give honest
00:04:12	00:04:15	feedback and you can accept that
00:04:14	00:04:16	feedback
00:04:15	00:04:19	and
00:04:16	00:04:20	here's the second part so number one
00:04:19	00:04:23	go get the feedback so then it's
00:04:20	00:04:25	expected number two they'll give it to
00:04:23	00:04:27	you number three
00:04:25	00:04:30	push through and actually get their real
00:04:27	00:04:31	responses because a lot of people like
00:04:30	00:04:33	us and they don't want to hurt our
00:04:31	00:04:34	feelings they don't tell us reality and
00:04:33	00:04:36	that's not helpful
00:04:34	00:04:38	right um
00:04:36	00:04:40	and so you could ask lots of people but
00:04:38	00:04:41	genuinely speaking that's but once
00:04:40	00:04:43	you've done all that
00:04:41	00:04:45	what you want to do is make those
00:04:43	00:04:46	changes then show them again and show
00:04:45	00:04:48	them again and continuously improve
00:04:46	00:04:50	right that's like the lean six sigma
00:04:48	00:04:51	continuous improvement kaizon toyota
00:04:50	00:04:53	kind of
00:04:51	00:04:55	embraced this whole thing but then the
00:04:53	00:04:57	other thing we have to do is we have to
00:04:55	00:04:59	remember to a degree now
00:04:57	00:05:01	if you're an artist
00:04:59	00:05:03	you're the
00:05:01	00:05:05	expresser and they're the consumer
00:05:03	00:05:07	you do want to protect to a degree that
00:05:05	00:05:08	as a creator
00:05:07	00:05:10	you might want to bring something into
00:05:08	00:05:12	existence that you know maybe doesn't
00:05:10	00:05:14	resonate with everybody and resonates to
00:05:12	00:05:16	a very specific crowd
00:05:14	00:05:17	but on the other side you do want to
00:05:16	00:05:19	consider
00:05:17	00:05:22	you know i want to be aware i want
00:05:19	00:05:23	feedback i want to know what it's like
00:05:22	00:05:25	to actually
00:05:23	00:05:26	have somebody enjoy this and is it
00:05:25	00:05:28	helpful and how can i make it better
00:05:26	00:05:31	should i make it better so if you're
00:05:28	00:05:33	just a creator and it doesn't have any
00:05:31	00:05:36	objective to it maybe it doesn't matter
00:05:33	00:05:38	as much to apply that feedback for for
00:05:36	00:05:39	those of us that are in business you
00:05:38	00:05:41	know
00:05:39	00:05:43	there is a thing where we just have to
00:05:41	00:05:44	remember that
00:05:43	00:05:46	it's part of the game it's part of what
00:05:44	00:05:49	we're doing the customer has to be
00:05:46	00:05:51	satisfied it needs to accomplish what we
00:05:49	00:05:53	said it's going to the expectations need
00:05:51	00:05:55	to be met or exceeded right
00:05:53	00:05:57	it's incredibly difficult when you're
00:05:55	00:05:59	creating and writing and building
00:05:57	00:06:01	websites and making videos and creating
00:05:59	00:06:03	commercials and and doing all this stuff
00:06:01	00:06:05	and then trying to get results
00:06:03	00:06:07	ultimately it is the results that that
00:06:05	00:06:09	matter and we need to be in tune to that
00:06:07	00:06:10	customer and if we invite that in but
00:06:09	00:06:12	also
00:06:10	00:06:14	protect your
00:06:12	00:06:16	protect
00:06:14	00:06:17	um kind of guard your heart in a way and
00:06:16	00:06:19	guard
00:06:17	00:06:21	and guard
00:06:19	00:06:23	against this super critikal nature that
00:06:21	00:06:24	feels like just because you've been
00:06:23	00:06:26	creating something that people are
00:06:24	00:06:28	critikizing maybe like i want it this
00:06:26	00:06:30	way and i want it that way and they keep
00:06:28	00:06:33	redoing it now you got to control it but
00:06:30	00:06:35	protect the fact that that's a hard
00:06:33	00:06:36	thing and then as an entrepreneur that's
00:06:35	00:06:39	really what you're doing as a business
00:06:36	00:06:41	owner who's setting out to execute on
00:06:39	00:06:43	something that didn't exist before
00:06:41	00:06:44	that's part of what you signed up for
00:06:43	00:06:47	you know this last couple weeks you know
00:06:44	00:06:48	we do lots of hard work we do lots of
00:06:47	00:06:51	hard projects
00:06:48	00:06:51	and our team has to work very hard
00:06:51	00:06:53	and
00:06:51	00:06:55	it's wrought with feedback and it's
00:06:53	00:06:57	wrought with critikism and whenever we
00:06:55	00:06:58	do that it's like ah sometimes it just
00:06:57	00:07:00	feels down
00:06:58	00:07:02	but you got to remember that this is
00:07:00	00:07:04	what we signed up for and it's worth
00:07:02	00:07:05	doing it because if you didn't have that
00:07:04	00:07:06	first of all if they weren't giving you
00:07:05	00:07:08	that feedback it'd be like oh god they
00:07:06	00:07:09	don't even care they're gonna i'll never
00:07:08	00:07:10	get another client
00:07:09	00:07:12	but
00:07:10	00:07:14	remember that as we do that we're
00:07:12	00:07:16	solving a hard problem if it didn't
00:07:14	00:07:18	matter they wouldn't care you couldn't
00:07:16	00:07:20	charge for it so remember that these
00:07:18	00:07:21	problems are good to have good luck god
00:07:20	00:07:23	bless you know if in the comments i'd
00:07:21	00:07:25	love to hear some of the tensions what's
00:07:23	00:07:27	it like for you when you get feedback
00:07:25	00:07:29	again i share stuff in the moment or
00:07:27	00:07:30	afterwards and you share it they're like
00:07:29	00:07:32	oh you need to change this and they
00:07:30	00:07:34	listen to this and how does that make
00:07:32	00:07:36	you feel what industries do you do that
00:07:34	00:07:37	where it's like maybe it hurts you a lot
00:07:36	00:07:39	maybe there's nobody in this video at
00:07:37	00:07:41	all but good luck god bless like and
00:07:39	00:07:43	subscribe to feedback crunch if you like
00:07:41	00:07:45	entrepreneurship business ownership
00:07:43	00:07:47	marketing we do a lot for accountants
00:07:45	00:07:50	tax financial whatever good luck god
00:07:47	00:07:50	bless