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How to Create Video for Your Small Business - YouTube for Small Business

Published on: December 6 2022 by FeedbackWrench

How to Create Video for Your Small Business - YouTube for Small Business

How to Create Video for Your Small Business - YouTube for Small Business

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00:00:01 00:00:04 little off the cuff if you create or if
00:00:03 00:00:06 you're an entrepreneur and you're
00:00:04 00:00:08 starting something or maybe you're a
00:00:06 00:00:11 writer a novelist an author a
00:00:08 00:00:13 photographer a painter a youtuber you
00:00:11 00:00:15 create videos photography and you are
00:00:13 00:00:17 taking a blank slate where there was
00:00:15 00:00:18 nothing and you're creating it i want to
00:00:17 00:00:20 tok about something that i've been
00:00:18 00:00:22 learning and it really has to do about
00:00:20 00:00:23 how do you protect
00:00:22 00:00:25 the special core
00:00:23 00:00:28 that creates and
00:00:25 00:00:30 and brings into fruition something when
00:00:28 00:00:32 there was nothing well
00:00:30 00:00:34 once you create it everybody's got
00:00:32 00:00:36 feedback everybody
00:00:34 00:00:38 can chime in and make it better now the
00:00:36 00:00:41 reason why i want to tok about this is
00:00:38 00:00:43 i create websites i write on behalf of
00:00:41 00:00:45 other people i have to create messaging
00:00:43 00:00:47 on behalf of my clients i create
00:00:45 00:00:49 advertising and try and produce results
00:00:47 00:00:50 for my clients and one of the things
00:00:49 00:00:52 that happens is we
00:00:50 00:00:54 i'll take a swipe at interviewing a
00:00:52 00:00:56 client hearing who their customer is
00:00:54 00:00:58 getting as much as i can and then i have
00:00:56 00:01:01 to sit down i have to think and craft
00:00:58 00:01:04 together messaging value propositions
00:01:01 00:01:06 questions um statements and then we have
00:01:04 00:01:08 to actually develop a design and we
00:01:06 00:01:10 create a web design and graphic design
00:01:08 00:01:13 you know what happens is we go from
00:01:10 00:01:14 nothing and we put it on paper and we
00:01:13 00:01:15 show it to people and then they look at
00:01:14 00:01:17 it and they're like
00:01:15 00:01:19 those three points in that section it's
00:01:17 00:01:22 all wrong i want you to change that
00:01:19 00:01:24 photo and point number one
00:01:22 00:01:25 i think you missed it i think it it
00:01:24 00:01:28 should maybe you should say this and
00:01:25 00:01:30 point number two boy it's more that and
00:01:28 00:01:32 point number three that's just um we got
00:01:30 00:01:34 to change that
00:01:32 00:01:36 and you're sitting there going god
00:01:34 00:01:39 it can just eat at you and if and you
00:01:36 00:01:41 feel it i care when i make stuff like
00:01:39 00:01:44 when we create anything on our teams
00:01:41 00:01:45 like i care deeply that it delivers and
00:01:44 00:01:47 hits expectations and people are
00:01:45 00:01:49 satisfied with it and it actually gets
00:01:47 00:01:52 results and boy when people give me that
00:01:49 00:01:55 feedback it can just oh it sucks the
00:01:52 00:01:57 life out of you now there's this weird
00:01:55 00:01:58 tension that i've learned over the years
00:01:57 00:02:00 and i don't have it perfected yet and i
00:01:58 00:02:02 think for those of you starting a
00:02:00 00:02:04 youtube channel starting a business
00:02:02 00:02:05 maybe you're cold calling people and
00:02:04 00:02:06 trying to prospect and get a business or
00:02:05 00:02:08 maybe you're writing and creating your
00:02:06 00:02:11 first website putting together your
00:02:08 00:02:13 service package or whatever that is
00:02:11 00:02:15 you're going from nothing to something
00:02:13 00:02:17 and it's just like painting you have a
00:02:15 00:02:18 blank canvas and you're taking a swipe
00:02:17 00:02:20 at it i want to say
00:02:18 00:02:24 good job
00:02:20 00:02:27 that thing is the thing that most people
00:02:24 00:02:28 can't even try they can't even attempt
00:02:27 00:02:30 it
00:02:28 00:02:31 those same people generally speaking
00:02:30 00:02:33 they're hiring me to solve this problem
00:02:31 00:02:36 because they're not good at it in fact
00:02:33 00:02:38 not only that they probably can't do it
00:02:36 00:02:40 if i sit there and say all right so what
00:02:38 00:02:41 should the first section of your website
00:02:40 00:02:43 look like
00:02:41 00:02:45 and sit back and listen
00:02:43 00:02:48 generally speaking nothing comes out
00:02:45 00:02:49 but if i guide them and say hey let's
00:02:48 00:02:51 wire frame this out i think it should
00:02:49 00:02:53 look like this it should sound like this
00:02:51 00:02:55 in fact um after visiting with you
00:02:53 00:02:58 here's my first attempt at it how do we
00:02:55 00:03:00 perfect this then what happens is they
00:02:58 00:03:02 can come in and they they know they have
00:03:00 00:03:03 something to hang
00:03:02 00:03:05 hang on to and they can improve so
00:03:03 00:03:07 here's the here's the the thing you got
00:03:05 00:03:09 to do
00:03:07 00:03:11 we want to listen to that critikism and
00:03:09 00:03:12 invite that critikism and when we hear
00:03:11 00:03:14 it
00:03:12 00:03:16 don't take it so personally and yet
00:03:14 00:03:19 and yet
00:03:16 00:03:20 they're the consumer to a degree we have
00:03:19 00:03:24 to see how they're responding to it
00:03:20 00:03:26 they're the ultimate decider right um
00:03:24 00:03:29 and they can be wrong but then again
00:03:26 00:03:31 they're never really wrong are they and
00:03:29 00:03:33 how do we get their feedback to
00:03:31 00:03:35 continuously improve continuously
00:03:33 00:03:37 improve do we do that on purpose because
00:03:35 00:03:40 it feels a lot better when you invite it
00:03:37 00:03:42 on purpose right and and when
00:03:40 00:03:44 one little tip i have is to purposely
00:03:42 00:03:46 invite people to give feedback and and
00:03:44 00:03:48 frame it up really well hey
00:03:46 00:03:51 you know what i took a swipe at this my
00:03:48 00:03:54 hope is that it's it's it's going to be
00:03:51 00:03:56 what i want and i created for you and
00:03:54 00:03:57 i'm the professional or i'm the artist
00:03:56 00:03:59 or i'm the visionary or whatever that
00:03:57 00:04:01 looks like but here it is i'd love to
00:03:59 00:04:03 hear your feedback and i want your real
00:04:01 00:04:05 reactions
00:04:03 00:04:08 now you have to invite that and if you
00:04:05 00:04:10 invite that and you genuinely
00:04:08 00:04:12 you know nurture a culture or a
00:04:10 00:04:14 situation where they can give honest
00:04:12 00:04:15 feedback and you can accept that
00:04:14 00:04:16 feedback
00:04:15 00:04:19 and
00:04:16 00:04:20 here's the second part so number one
00:04:19 00:04:23 go get the feedback so then it's
00:04:20 00:04:25 expected number two they'll give it to
00:04:23 00:04:27 you number three
00:04:25 00:04:30 push through and actually get their real
00:04:27 00:04:31 responses because a lot of people like
00:04:30 00:04:33 us and they don't want to hurt our
00:04:31 00:04:34 feelings they don't tell us reality and
00:04:33 00:04:36 that's not helpful
00:04:34 00:04:38 right um
00:04:36 00:04:40 and so you could ask lots of people but
00:04:38 00:04:41 genuinely speaking that's but once
00:04:40 00:04:43 you've done all that
00:04:41 00:04:45 what you want to do is make those
00:04:43 00:04:46 changes then show them again and show
00:04:45 00:04:48 them again and continuously improve
00:04:46 00:04:50 right that's like the lean six sigma
00:04:48 00:04:51 continuous improvement kaizon toyota
00:04:50 00:04:53 kind of
00:04:51 00:04:55 embraced this whole thing but then the
00:04:53 00:04:57 other thing we have to do is we have to
00:04:55 00:04:59 remember to a degree now
00:04:57 00:05:01 if you're an artist
00:04:59 00:05:03 you're the
00:05:01 00:05:05 expresser and they're the consumer
00:05:03 00:05:07 you do want to protect to a degree that
00:05:05 00:05:08 as a creator
00:05:07 00:05:10 you might want to bring something into
00:05:08 00:05:12 existence that you know maybe doesn't
00:05:10 00:05:14 resonate with everybody and resonates to
00:05:12 00:05:16 a very specific crowd
00:05:14 00:05:17 but on the other side you do want to
00:05:16 00:05:19 consider
00:05:17 00:05:22 you know i want to be aware i want
00:05:19 00:05:23 feedback i want to know what it's like
00:05:22 00:05:25 to actually
00:05:23 00:05:26 have somebody enjoy this and is it
00:05:25 00:05:28 helpful and how can i make it better
00:05:26 00:05:31 should i make it better so if you're
00:05:28 00:05:33 just a creator and it doesn't have any
00:05:31 00:05:36 objective to it maybe it doesn't matter
00:05:33 00:05:38 as much to apply that feedback for for
00:05:36 00:05:39 those of us that are in business you
00:05:38 00:05:41 know
00:05:39 00:05:43 there is a thing where we just have to
00:05:41 00:05:44 remember that
00:05:43 00:05:46 it's part of the game it's part of what
00:05:44 00:05:49 we're doing the customer has to be
00:05:46 00:05:51 satisfied it needs to accomplish what we
00:05:49 00:05:53 said it's going to the expectations need
00:05:51 00:05:55 to be met or exceeded right
00:05:53 00:05:57 it's incredibly difficult when you're
00:05:55 00:05:59 creating and writing and building
00:05:57 00:06:01 websites and making videos and creating
00:05:59 00:06:03 commercials and and doing all this stuff
00:06:01 00:06:05 and then trying to get results
00:06:03 00:06:07 ultimately it is the results that that
00:06:05 00:06:09 matter and we need to be in tune to that
00:06:07 00:06:10 customer and if we invite that in but
00:06:09 00:06:12 also
00:06:10 00:06:14 protect your
00:06:12 00:06:16 protect
00:06:14 00:06:17 um kind of guard your heart in a way and
00:06:16 00:06:19 guard
00:06:17 00:06:21 and guard
00:06:19 00:06:23 against this super critikal nature that
00:06:21 00:06:24 feels like just because you've been
00:06:23 00:06:26 creating something that people are
00:06:24 00:06:28 critikizing maybe like i want it this
00:06:26 00:06:30 way and i want it that way and they keep
00:06:28 00:06:33 redoing it now you got to control it but
00:06:30 00:06:35 protect the fact that that's a hard
00:06:33 00:06:36 thing and then as an entrepreneur that's
00:06:35 00:06:39 really what you're doing as a business
00:06:36 00:06:41 owner who's setting out to execute on
00:06:39 00:06:43 something that didn't exist before
00:06:41 00:06:44 that's part of what you signed up for
00:06:43 00:06:47 you know this last couple weeks you know
00:06:44 00:06:48 we do lots of hard work we do lots of
00:06:47 00:06:51 hard projects
00:06:48 00:06:51 and our team has to work very hard
00:06:51 00:06:53 and
00:06:51 00:06:55 it's wrought with feedback and it's
00:06:53 00:06:57 wrought with critikism and whenever we
00:06:55 00:06:58 do that it's like ah sometimes it just
00:06:57 00:07:00 feels down
00:06:58 00:07:02 but you got to remember that this is
00:07:00 00:07:04 what we signed up for and it's worth
00:07:02 00:07:05 doing it because if you didn't have that
00:07:04 00:07:06 first of all if they weren't giving you
00:07:05 00:07:08 that feedback it'd be like oh god they
00:07:06 00:07:09 don't even care they're gonna i'll never
00:07:08 00:07:10 get another client
00:07:09 00:07:12 but
00:07:10 00:07:14 remember that as we do that we're
00:07:12 00:07:16 solving a hard problem if it didn't
00:07:14 00:07:18 matter they wouldn't care you couldn't
00:07:16 00:07:20 charge for it so remember that these
00:07:18 00:07:21 problems are good to have good luck god
00:07:20 00:07:23 bless you know if in the comments i'd
00:07:21 00:07:25 love to hear some of the tensions what's
00:07:23 00:07:27 it like for you when you get feedback
00:07:25 00:07:29 again i share stuff in the moment or
00:07:27 00:07:30 afterwards and you share it they're like
00:07:29 00:07:32 oh you need to change this and they
00:07:30 00:07:34 listen to this and how does that make
00:07:32 00:07:36 you feel what industries do you do that
00:07:34 00:07:37 where it's like maybe it hurts you a lot
00:07:36 00:07:39 maybe there's nobody in this video at
00:07:37 00:07:41 all but good luck god bless like and
00:07:39 00:07:43 subscribe to feedback crunch if you like
00:07:41 00:07:45 entrepreneurship business ownership
00:07:43 00:07:47 marketing we do a lot for accountants
00:07:45 00:07:50 tax financial whatever good luck god
00:07:47 00:07:50 bless