How To Create WINNING Image ADs | Facebook ADs Tutorial

Published on: December 6 2022 by Shri Kanase

How To Create WINNING Image ADs | Facebook ADs Tutorial

How To Create WINNING Image ADs | Facebook ADs Tutorial

How To Create WINNING Image ADs | Facebook ADs Tutorial

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shri
00:00:02	00:00:07	kanasa here so how to create
00:00:04	00:00:10	winning image ads in 2021
00:00:07	00:00:12	for facebook ads now there is a bunch of
00:00:10	00:00:14	tutorials out there on how to create
00:00:12	00:00:17	successful video ads but one thing i
00:00:14	00:00:18	often see a lot of facebook ads users
00:00:17	00:00:20	miss
00:00:18	00:00:21	is using image ads i can't tell you how
00:00:20	00:00:23	many times
00:00:21	00:00:25	image ads have been real winners for me
00:00:23	00:00:27	they have brought me over
00:00:25	00:00:29	six figures in sales ever since i
00:00:27	00:00:31	started with e-commerce and
00:00:29	00:00:33	one big misconception a lot of people
00:00:31	00:00:34	have is that if you don't have a video
00:00:33	00:00:36	ad
00:00:34	00:00:37	for facebook ads you're not going to be
00:00:36	00:00:39	able to find success and this video
00:00:37	00:00:41	is going to teach you first of all that
00:00:39	00:00:44	that is far from the truth but also
00:00:41	00:00:45	how to even find and create those
00:00:44	00:00:47	winning image ads
00:00:45	00:00:50	that help you stand out of the crowd
00:00:47	00:00:52	because right now in 2021 and onwards
00:00:50	00:00:53	everybody that is using facebook ads to
00:00:52	00:00:55	run their ecommerce store
00:00:53	00:00:57	is trying to find the best video ad
00:00:55	00:00:58	available out there
00:00:57	00:01:00	so that they could stand out of the
00:00:58	00:01:01	competition maybe stop
00:01:00	00:01:03	customers that are scrolling through
00:01:01	00:01:05	their facebook feeds in their tracks to
00:01:03	00:01:08	purchase the product however
00:01:05	00:01:10	images have the same kind of stopping
00:01:08	00:01:12	power as video ads if not even more
00:01:10	00:01:14	simple because not enough people use
00:01:12	00:01:15	image yet so by the end of this video
00:01:14	00:01:18	you're going to know how to create those
00:01:15	00:01:19	successful image ads but without wasting
00:01:18	00:01:20	any more time
00:01:19	00:01:22	let's just jump right into it so the
00:01:20	00:01:24	first thing you'll have to do in order
00:01:22	00:01:26	to create those successful image ads
00:01:24	00:01:27	is to destroy that like button until it
00:01:26	00:01:28	turns blue it's going to take just
00:01:27	00:01:30	two quick seconds okay hopefully i've
00:01:28	00:01:32	done that but let's start off by toking
00:01:30	00:01:34	about exactly
00:01:32	00:01:36	what kind of products even need image
00:01:34	00:01:39	ads in the first place unfortunately
00:01:36	00:01:40	not every single product out there can
00:01:39	00:01:42	be successful with an image ad there are
00:01:40	00:01:43	some restrictions to this
00:01:42	00:01:46	which we're going to go over so the
00:01:43	00:01:48	first thing that you should know when it
00:01:46	00:01:51	comes to image ads and for the products
00:01:48	00:01:52	is reflex by products are the types of
00:01:51	00:01:54	products
00:01:52	00:01:56	which image ads can work the best with
00:01:54	00:01:58	now exactly what are reflex by
00:01:56	00:01:59	products these are the products which
00:01:58	00:02:02	are less than 20
00:01:59	00:02:04	maybe around 20 25 30 even but customers
00:02:02	00:02:05	don't really need to think
00:02:04	00:02:07	twice before purchasing a product like
00:02:05	00:02:08	this why it's simply because it's not
00:02:07	00:02:10	too expensive
00:02:08	00:02:12	maybe it's a cool bracelet maybe it's a
00:02:10	00:02:14	cool watch whatever it is
00:02:12	00:02:16	people just don't want to think twice
00:02:14	00:02:17	before buying it just because of the
00:02:16	00:02:19	price tag so
00:02:17	00:02:20	this is known as a reflex by a product
00:02:19	00:02:22	people can simply click on the ad and
00:02:20	00:02:23	buy right away without thinking twice
00:02:22	00:02:25	and these
00:02:23	00:02:26	often are products which are low tiket
00:02:25	00:02:27	products so you want to keep that in
00:02:26	00:02:29	mind
00:02:27	00:02:30	when deciding whether or not you want to
00:02:29	00:02:32	use an image ad but in addition to that
00:02:30	00:02:34	the second type of product which you can
00:02:32	00:02:37	do this with is the no demonstration
00:02:34	00:02:38	required the types of products these are
00:02:37	00:02:39	the products where you don't really have
00:02:38	00:02:41	to show
00:02:39	00:02:43	how to use the product you can just
00:02:41	00:02:44	straight up have an image of it a very
00:02:43	00:02:46	high quality image
00:02:44	00:02:48	and that's literally all you need to
00:02:46	00:02:48	kind of sell the product this could be a
00:02:48	00:02:51	bracelet
00:02:48	00:02:53	necklace a type of clothing or a simple
00:02:51	00:02:55	bucket that's a wild example however
00:02:53	00:02:56	that stands true for this kind of
00:02:55	00:02:58	product because you don't really need to
00:02:56	00:03:00	show any type of demonstration with a
00:02:58	00:03:02	bucket a bucket is a bucket
00:03:00	00:03:04	people would really just need to look at
00:03:02	00:03:06	the style the color and an image ad
00:03:04	00:03:07	can be perfect for this so no
00:03:06	00:03:09	demonstration required products
00:03:07	00:03:11	if that's what you're trying to sell
00:03:09	00:03:12	then be sure to go with images because
00:03:11	00:03:14	you don't really need video it but this
00:03:12	00:03:16	brings me to my third
00:03:14	00:03:17	type of product category which you can
00:03:16	00:03:19	use an image
00:03:17	00:03:21	with them that is can be viewed fully
00:03:19	00:03:21	now if you are trying to sell a bucket
00:03:21	00:03:23	however
00:03:21	00:03:25	you notike that the images available out
00:03:23	00:03:26	there for this bucket
00:03:25	00:03:28	are not enough high quality you can't
00:03:26	00:03:29	really see the entire bucket from all
00:03:28	00:03:31	sides
00:03:29	00:03:33	that is a type of product which you may
00:03:31	00:03:34	be better off using a video ad for
00:03:33	00:03:37	because with image ads
00:03:34	00:03:39	a person needs to be able to clearly see
00:03:37	00:03:41	what the product is from all sides there
00:03:39	00:03:42	should be no guesswork involved and
00:03:41	00:03:44	these people that you're trying to
00:03:42	00:03:45	capture the attention of
00:03:44	00:03:47	are people who are just scrolling
00:03:45	00:03:50	through their news feed so that is why
00:03:47	00:03:50	it is so important for your image ad to
00:03:50	00:03:52	clearly show
00:03:50	00:03:54	the product from all sides and all
00:03:52	00:03:56	dimensions so before a person even
00:03:54	00:03:58	thinks about clicking on the product
00:03:56	00:03:59	they know exactly what the product is
00:03:58	00:04:01	and then they can take the
00:03:59	00:04:02	next steps which is maybe clicking on
00:04:01	00:04:04	the ad and then going on
00:04:02	00:04:06	and purchasing the product but these are
00:04:04	00:04:07	the three types of things that you
00:04:06	00:04:09	should be aware of
00:04:07	00:04:11	when deciding whether an image ad should
00:04:09	00:04:13	be used or not for that product but
00:04:11	00:04:15	that brings me to the next point on the
00:04:13	00:04:16	list and that is the outline of the
00:04:15	00:04:18	perfect image
00:04:16	00:04:19	now that you know exactly when to create
00:04:18	00:04:21	an image ad
00:04:19	00:04:22	how do you even know what kind of image
00:04:21	00:04:23	i have to use and i'm going to be going
00:04:22	00:04:24	over
00:04:23	00:04:26	three different examples to show you
00:04:24	00:04:28	guys of good image ads which have
00:04:26	00:04:30	personally worked for me
00:04:28	00:04:31	in the past but let's start off with the
00:04:30	00:04:34	outline so the first thing
00:04:31	00:04:36	in this outline is emotional appeal
00:04:34	00:04:38	let's face it emotions are what sell
00:04:36	00:04:40	regardless of whether you use a video ad
00:04:38	00:04:41	or an image ad so
00:04:40	00:04:43	when it comes to an image ad you want to
00:04:41	00:04:44	make sure there is some kind of
00:04:43	00:04:46	emotional appeal
00:04:44	00:04:47	in that image maybe there's people
00:04:46	00:04:48	smiling in there maybe there's little
00:04:47	00:04:50	kids laughing in there
00:04:48	00:04:53	or some kind of emotion is getting
00:04:50	00:04:55	induced just by looking at this image
00:04:53	00:04:57	when that happens that is what is going
00:04:55	00:04:59	to make the person click on the ad that
00:04:57	00:05:01	is what's going to drag your ctr
00:04:59	00:05:03	upwards so that is why emotional appeal
00:05:01	00:05:04	is number one on my list because
00:05:03	00:05:06	emotions
00:05:04	00:05:07	are what sell the product in the first
00:05:06	00:05:08	place but this brings me to the next
00:05:07	00:05:10	point which is
00:05:08	00:05:12	clear a representation of the product
00:05:10	00:05:14	again going back to the first example
00:05:12	00:05:16	only use an image out if you can't even
00:05:14	00:05:18	view the product fully
00:05:16	00:05:19	in that image because you need a clear
00:05:18	00:05:20	representation
00:05:19	00:05:22	of the product without a clear
00:05:20	00:05:24	representation people really won't know
00:05:22	00:05:25	what they're looking at
00:05:24	00:05:26	if they don't know what they're looking
00:05:25	00:05:28	at they're not going to click on your ad
00:05:26	00:05:29	so you want to make sure
00:05:28	00:05:31	along with emotional appeal people
00:05:29	00:05:32	actually know what the product is that
00:05:31	00:05:34	is clearly
00:05:32	00:05:35	shown on the image but that's not enough
00:05:34	00:05:37	because along with that
00:05:35	00:05:38	you can have this and this is an
00:05:37	00:05:40	optional step to this
00:05:38	00:05:42	but maybe have some kind of text in
00:05:40	00:05:43	there now again i'm going to be showing
00:05:42	00:05:44	you some examples very soon of how this
00:05:43	00:05:47	should be but
00:05:44	00:05:49	the text should not be too long in fact
00:05:47	00:05:51	it should be one to two words maximum
00:05:49	00:05:52	it should not be in any of the corners
00:05:51	00:05:54	of the ad because
00:05:52	00:05:55	facebook nowadays does not allow such
00:05:54	00:05:57	ads where the
00:05:55	00:05:59	text is in the corners if it notikes
00:05:57	00:06:00	that it's going to disapprove the ad so
00:05:59	00:06:02	you want to make sure
00:06:00	00:06:03	whatever you text you have it's right in
00:06:02	00:06:05	the middle or somewhere around that
00:06:03	00:06:06	range but not in the corners and that
00:06:05	00:06:09	the
00:06:06	00:06:10	text is not too big because the person
00:06:09	00:06:11	should still be able to see the product
00:06:10	00:06:12	clearly
00:06:11	00:06:14	the text should be the second thing that
00:06:12	00:06:16	they see not the first thing but
00:06:14	00:06:18	again something that's optional however
00:06:16	00:06:20	it can definitely add a value to your ad
00:06:18	00:06:22	but this brings me to the fourth
00:06:20	00:06:24	thing on my list which is the outline of
00:06:22	00:06:25	a perfect image and that is the image
00:06:24	00:06:27	itself is actually
00:06:25	00:06:28	a scroll stopper now what exactly is a
00:06:27	00:06:30	scroll stopper
00:06:28	00:06:32	with video ads the thumbnail is
00:06:30	00:06:34	considered the scroll stopper
00:06:32	00:06:36	in this case since we're directly using
00:06:34	00:06:38	an image ad the image itself should be a
00:06:36	00:06:40	scroll stopper so if you're
00:06:38	00:06:42	used to just having video ads for your
00:06:40	00:06:44	products then think of the thumbnail
00:06:42	00:06:46	as the image ad in this case because
00:06:44	00:06:47	that's exactly what it is
00:06:46	00:06:49	the thumbnail is always clearly
00:06:47	00:06:50	showcasing what the product is in this
00:06:49	00:06:51	case
00:06:50	00:06:53	that's going to be used as the image so
00:06:51	00:06:53	the image needs to be like a scroll
00:06:53	00:06:55	stopper
00:06:53	00:06:58	where something crazy is happening in
00:06:55	00:06:59	the image with the product clearly shown
00:06:58	00:07:01	and that is what's going to stop
00:06:59	00:07:02	somebody that's scrolling through their
00:07:01	00:07:04	facebook feed
00:07:02	00:07:05	in their tracks so scroll stopper is the
00:07:04	00:07:07	fourth thing that is
00:07:05	00:07:09	the basic outline of the perfect image
00:07:07	00:07:12	but before we continue on let's look at
00:07:09	00:07:13	some examples of previous ads i've run
00:07:12	00:07:15	with facebook for previous winning
00:07:13	00:07:17	products so all of these three ads are
00:07:15	00:07:19	going to be for one specific product and
00:07:17	00:07:20	that is these bracelets right here now
00:07:19	00:07:22	since i'm recording this video
00:07:20	00:07:24	late january early february which is
00:07:22	00:07:25	basically when valentine's day is coming
00:07:24	00:07:27	shortly
00:07:25	00:07:29	this is the perfect type of product to
00:07:27	00:07:30	be advertising and this product
00:07:29	00:07:32	has been a winning product for me for
00:07:30	00:07:33	several years in the past
00:07:32	00:07:35	especially during the valentine's day
00:07:33	00:07:37	period of course if you're watching this
00:07:35	00:07:39	video just now and trying to sell it
00:07:37	00:07:40	it may not be a great idea because it's
00:07:39	00:07:41	already too late to sell a product like
00:07:40	00:07:42	this
00:07:41	00:07:45	especially if you source from china
00:07:42	00:07:46	however i want you guys to look at the
00:07:45	00:07:48	image ad itself
00:07:46	00:07:50	for this product i've always found more
00:07:48	00:07:52	success with image ads
00:07:50	00:07:53	compared to video ads in fact i was able
00:07:52	00:07:56	to do over six
00:07:53	00:07:57	figures just with image ads for this
00:07:56	00:07:59	product as you guys can see
00:07:57	00:08:01	this image ad is very very
00:07:59	00:08:03	straightforward very simple nothing too
00:08:01	00:08:04	crazy but it does have several of the
00:08:03	00:08:05	outlines here which i've mentioned
00:08:04	00:08:08	number one
00:08:05	00:08:10	emotional appeal now the bracelet itself
00:08:08	00:08:10	isn't really that emotionally appealing
00:08:10	00:08:12	however
00:08:10	00:08:14	the text is so as you can see that is
00:08:12	00:08:16	why you should have text in certain
00:08:14	00:08:18	scenarios this is the perfect example
00:08:16	00:08:21	where the text can do the trick the text
00:08:18	00:08:23	says king and queen and obviously
00:08:21	00:08:24	these two bracelets are for king and
00:08:23	00:08:26	queens are basically people
00:08:24	00:08:28	in relationships so the text does a
00:08:26	00:08:30	great job of explaining that and it
00:08:28	00:08:32	adds the emotional appeal clear
00:08:30	00:08:33	representation of the product is clearly
00:08:32	00:08:34	visible here because
00:08:33	00:08:36	i only have a white background here
00:08:34	00:08:38	nothing else all they can see
00:08:36	00:08:40	is a product and the text so this is
00:08:38	00:08:41	also met of course texas the optional
00:08:40	00:08:44	part is also
00:08:41	00:08:45	met here the fourth thing scroll stopper
00:08:44	00:08:48	now if somebody's scrolling through
00:08:45	00:08:49	their facebook feed and they see these
00:08:48	00:08:51	bracelets
00:08:49	00:08:52	on the white background with this text
00:08:51	00:08:54	popping out especially if you did the
00:08:52	00:08:55	right targeting and they're in a
00:08:54	00:08:57	relationship
00:08:55	00:08:58	this is going to be the perfect kind of
00:08:57	00:08:59	ad that they see
00:08:58	00:09:02	it's going to stop them in their tracks
00:08:59	00:09:04	so this is the perfect scroll stopper
00:09:02	00:09:06	as well so this is why it was a big
00:09:04	00:09:07	winning product for me it generated over
00:09:06	00:09:08	200 000
00:09:07	00:09:10	in the past two years because i've
00:09:08	00:09:12	consistently resold this
00:09:10	00:09:14	before valentine's day every year all of
00:09:12	00:09:16	the four criteria are met and that is
00:09:14	00:09:18	what makes this ad such a good ad but
00:09:16	00:09:20	let's move on to our next ad on the list
00:09:18	00:09:22	and it is this one right here now
00:09:20	00:09:23	this ad is kind of a bit confusing
00:09:22	00:09:25	however
00:09:23	00:09:27	a lot of the same outlined areas are
00:09:25	00:09:30	still mentioned here so the first thing
00:09:27	00:09:31	emotional appeal i purposely put four
00:09:30	00:09:33	different photos inside of one
00:09:31	00:09:35	because people when they're scrolling
00:09:33	00:09:37	through their facebook news feed are not
00:09:35	00:09:38	used to releasing ads like this
00:09:37	00:09:40	so when they see something like this
00:09:38	00:09:41	they're bound to stop in their tracks
00:09:40	00:09:43	and that's exactly what happens
00:09:41	00:09:45	because i've made a lot of money and a
00:09:43	00:09:47	good return on ad spend too
00:09:45	00:09:49	with this image ad right here as you can
00:09:47	00:09:51	see four different images with clear
00:09:49	00:09:52	squares in each one and each one is
00:09:51	00:09:55	showing the product
00:09:52	00:09:56	in use with very high quality images
00:09:55	00:09:58	from and these were
00:09:56	00:10:00	images that i got from real customers
00:09:58	00:10:02	but nonetheless all of the four
00:10:00	00:10:03	things are met here emotional appeal
00:10:02	00:10:04	clear representation of the product now
00:10:03	00:10:06	the text part
00:10:04	00:10:08	that's not really mentioned here however
00:10:06	00:10:11	i did use to send a special
00:10:08	00:10:12	meaning card along with this these
00:10:11	00:10:13	bracelets that i really used to sell
00:10:12	00:10:14	this product
00:10:13	00:10:16	so that could possibly count as the text
00:10:14	00:10:18	it's not really visible on the bottom
00:10:16	00:10:18	left but nonetheless that does count as
00:10:18	00:10:20	text
00:10:18	00:10:21	four things scroll stopper this is
00:10:20	00:10:23	something that a lot of people are used
00:10:21	00:10:24	to so they're bound to stop in their
00:10:23	00:10:26	tracks which is why
00:10:24	00:10:28	this is such a great ad for facebook and
00:10:26	00:10:30	it's only an image ad but let's move on
00:10:28	00:10:32	to our third and final example so
00:10:30	00:10:34	this example right here was a very
00:10:32	00:10:35	interesting example because the
00:10:34	00:10:37	real emotional appeal here is just with
00:10:35	00:10:38	the two people holding hands wearing the
00:10:37	00:10:40	bracelets and
00:10:38	00:10:41	as you guys can see it is a very clear
00:10:40	00:10:43	representation of the product
00:10:41	00:10:45	it is fully zoomed in on the products
00:10:43	00:10:47	only the hands and
00:10:45	00:10:49	the bracelets are visible now this image
00:10:47	00:10:49	ad did not really have any type of text
00:10:49	00:10:51	however
00:10:49	00:10:53	it was a real scroll stopper simply
00:10:51	00:10:55	because a lot of people used to comment
00:10:53	00:10:57	on the hair that was visible on this
00:10:55	00:10:58	guy's arm right here so this was kind of
00:10:57	00:11:00	a little funny thing
00:10:58	00:11:01	that used to happen but it did work to
00:11:00	00:11:04	my advantage because
00:11:01	00:11:05	more people commented on that and
00:11:04	00:11:07	because of that the ad began to gain a
00:11:05	00:11:09	lot of popularity so
00:11:07	00:11:10	something weird something crazy like
00:11:09	00:11:12	that can still work wonders when it
00:11:10	00:11:13	comes to image ads
00:11:12	00:11:15	and you definitely want to give it a try
00:11:13	00:11:16	even if it doesn't have all of the four
00:11:15	00:11:18	outline things mentioned here but it
00:11:16	00:11:20	definitely did have emotional appeal
00:11:18	00:11:21	it was a clear representation of the
00:11:20	00:11:22	product and it was definitely also a
00:11:21	00:11:24	scroll stopper but
00:11:22	00:11:26	now that we've gone over the overall
00:11:24	00:11:29	outline for this let's
00:11:26	00:11:30	understand how to exactly find them or
00:11:29	00:11:31	in this case create them there are
00:11:30	00:11:33	several ways
00:11:31	00:11:35	that you can do this the first thing is
00:11:33	00:11:36	going on the aliexpress suppliers page
00:11:35	00:11:38	now
00:11:36	00:11:39	you can directly contact the aliexpress
00:11:38	00:11:42	supplier in some cases
00:11:39	00:11:43	to get images for the product however if
00:11:42	00:11:45	you don't really want to do that just
00:11:43	00:11:47	looking at the product pages maybe
00:11:45	00:11:49	typing in the main keyword related to
00:11:47	00:11:50	that product and trying to find other
00:11:49	00:11:52	suppliers selling it
00:11:50	00:11:54	may also work something else that i also
00:11:52	00:11:54	used to do is search on amazon so what i
00:11:54	00:11:56	would do
00:11:54	00:11:58	is i would copy the main keyword related
00:11:56	00:12:00	to that product go on amazon
00:11:58	00:12:02	and try to find other people selling
00:12:00	00:12:02	that product in many of the cases i
00:12:02	00:12:04	would find
00:12:02	00:12:06	winning image ads related to that
00:12:04	00:12:07	product from these suppliers the third
00:12:06	00:12:09	thing i would do
00:12:07	00:12:10	is just look up google images and with
00:12:09	00:12:12	the google images there's actually
00:12:10	00:12:12	something very interesting that you can
00:12:12	00:12:14	do so
00:12:12	00:12:16	if we go back to the ad example and
00:12:14	00:12:18	right click on this image and click
00:12:16	00:12:19	search google for image what you will
00:12:18	00:12:21	notike is that a lot of
00:12:19	00:12:23	other shopify stores are just other
00:12:21	00:12:24	websites in general will pop up once you
00:12:23	00:12:26	do that
00:12:24	00:12:28	and if you want to find out more about
00:12:26	00:12:28	it you can go into the images section as
00:12:28	00:12:30	well
00:12:28	00:12:31	but this is a great way to find more
00:12:30	00:12:34	images related to
00:12:31	00:12:36	that main image or for that main product
00:12:34	00:12:38	so this is another thing that you can do
00:12:36	00:12:40	in order to find more image ads but
00:12:38	00:12:42	whatever images that i've found
00:12:40	00:12:44	and i've used for my ads either they've
00:12:42	00:12:44	been directly from aliexpress suppliers
00:12:44	00:12:46	or
00:12:44	00:12:48	once that aliexpress supplier image
00:12:46	00:12:50	began to sell really well
00:12:48	00:12:51	i would directly ask my customers to
00:12:50	00:12:52	send me images
00:12:51	00:12:54	one thing which you can do which is not
00:12:52	00:12:56	mentioned here is go on fiverr
00:12:54	00:12:58	hire somebody to take professional
00:12:56	00:12:59	images for you and then have them send
00:12:58	00:13:01	that back to you but
00:12:59	00:13:03	these are all various different websites
00:13:01	00:13:05	which you can source the images from but
00:13:03	00:13:05	that brings me to my last point and that
00:13:05	00:13:08	is
00:13:05	00:13:09	how do you create the actual ad once you
00:13:08	00:13:11	find these images now
00:13:09	00:13:13	personally i just used to use canva and
00:13:11	00:13:15	what i would do is i would go on canva
00:13:13	00:13:17	make a square sized canvas on there so a
00:13:15	00:13:19	thousand by a thousand
00:13:17	00:13:21	you can do 800 by 800 because those are
00:13:19	00:13:22	the images that work the best
00:13:21	00:13:24	once you do that then you want to make
00:13:22	00:13:25	sure there's the clear focus on the
00:13:24	00:13:27	product
00:13:25	00:13:29	all of the sides are clearly covered on
00:13:27	00:13:31	that square canvas and there is no sort
00:13:29	00:13:32	of background noise when i say
00:13:31	00:13:34	background noise i'm meaning any types
00:13:32	00:13:35	of distraction because as you guys saw
00:13:34	00:13:37	with my ads
00:13:35	00:13:38	it was very clear what the product was
00:13:37	00:13:40	there was nothing in the background
00:13:38	00:13:42	just simple white background images or
00:13:40	00:13:43	in some cases
00:13:42	00:13:45	real lifestyle images but that's really
00:13:43	00:13:46	all you need in order to create those
00:13:45	00:13:48	winning ads
00:13:46	00:13:50	simply use canva to make them but this
00:13:48	00:13:51	was the general guide on how to create
00:13:50	00:13:52	those winning image ads and never be
00:13:51	00:13:54	afraid to test
00:13:52	00:13:56	image ads because a lot of the time
00:13:54	00:13:58	image ads can all actually outperform
00:13:56	00:13:59	video ads but
00:13:58	00:14:01	if you found any type of value in this
00:13:59	00:14:02	video smash that like button and smash
00:14:01	00:14:05	that subscribe button and i'll see you
00:14:02	00:14:05	guys next time