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How To Create WINNING Image ADs | Facebook ADs Tutorial

Published on: December 6 2022 by Shri Kanase

How To Create WINNING Image ADs | Facebook ADs Tutorial

How To Create WINNING Image ADs | Facebook ADs Tutorial

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00:00:00 00:00:04 yo what is going on everybody shri
00:00:02 00:00:07 kanasa here so how to create
00:00:04 00:00:10 winning image ads in 2021
00:00:07 00:00:12 for facebook ads now there is a bunch of
00:00:10 00:00:14 tutorials out there on how to create
00:00:12 00:00:17 successful video ads but one thing i
00:00:14 00:00:18 often see a lot of facebook ads users
00:00:17 00:00:20 miss
00:00:18 00:00:21 is using image ads i can't tell you how
00:00:20 00:00:23 many times
00:00:21 00:00:25 image ads have been real winners for me
00:00:23 00:00:27 they have brought me over
00:00:25 00:00:29 six figures in sales ever since i
00:00:27 00:00:31 started with e-commerce and
00:00:29 00:00:33 one big misconception a lot of people
00:00:31 00:00:34 have is that if you don't have a video
00:00:33 00:00:36 ad
00:00:34 00:00:37 for facebook ads you're not going to be
00:00:36 00:00:39 able to find success and this video
00:00:37 00:00:41 is going to teach you first of all that
00:00:39 00:00:44 that is far from the truth but also
00:00:41 00:00:45 how to even find and create those
00:00:44 00:00:47 winning image ads
00:00:45 00:00:50 that help you stand out of the crowd
00:00:47 00:00:52 because right now in 2021 and onwards
00:00:50 00:00:53 everybody that is using facebook ads to
00:00:52 00:00:55 run their ecommerce store
00:00:53 00:00:57 is trying to find the best video ad
00:00:55 00:00:58 available out there
00:00:57 00:01:00 so that they could stand out of the
00:00:58 00:01:01 competition maybe stop
00:01:00 00:01:03 customers that are scrolling through
00:01:01 00:01:05 their facebook feeds in their tracks to
00:01:03 00:01:08 purchase the product however
00:01:05 00:01:10 images have the same kind of stopping
00:01:08 00:01:12 power as video ads if not even more
00:01:10 00:01:14 simple because not enough people use
00:01:12 00:01:15 image yet so by the end of this video
00:01:14 00:01:18 you're going to know how to create those
00:01:15 00:01:19 successful image ads but without wasting
00:01:18 00:01:20 any more time
00:01:19 00:01:22 let's just jump right into it so the
00:01:20 00:01:24 first thing you'll have to do in order
00:01:22 00:01:26 to create those successful image ads
00:01:24 00:01:27 is to destroy that like button until it
00:01:26 00:01:28 turns blue it's going to take just
00:01:27 00:01:30 two quick seconds okay hopefully i've
00:01:28 00:01:32 done that but let's start off by toking
00:01:30 00:01:34 about exactly
00:01:32 00:01:36 what kind of products even need image
00:01:34 00:01:39 ads in the first place unfortunately
00:01:36 00:01:40 not every single product out there can
00:01:39 00:01:42 be successful with an image ad there are
00:01:40 00:01:43 some restrictions to this
00:01:42 00:01:46 which we're going to go over so the
00:01:43 00:01:48 first thing that you should know when it
00:01:46 00:01:51 comes to image ads and for the products
00:01:48 00:01:52 is reflex by products are the types of
00:01:51 00:01:54 products
00:01:52 00:01:56 which image ads can work the best with
00:01:54 00:01:58 now exactly what are reflex by
00:01:56 00:01:59 products these are the products which
00:01:58 00:02:02 are less than 20
00:01:59 00:02:04 maybe around 20 25 30 even but customers
00:02:02 00:02:05 don't really need to think
00:02:04 00:02:07 twice before purchasing a product like
00:02:05 00:02:08 this why it's simply because it's not
00:02:07 00:02:10 too expensive
00:02:08 00:02:12 maybe it's a cool bracelet maybe it's a
00:02:10 00:02:14 cool watch whatever it is
00:02:12 00:02:16 people just don't want to think twice
00:02:14 00:02:17 before buying it just because of the
00:02:16 00:02:19 price tag so
00:02:17 00:02:20 this is known as a reflex by a product
00:02:19 00:02:22 people can simply click on the ad and
00:02:20 00:02:23 buy right away without thinking twice
00:02:22 00:02:25 and these
00:02:23 00:02:26 often are products which are low tiket
00:02:25 00:02:27 products so you want to keep that in
00:02:26 00:02:29 mind
00:02:27 00:02:30 when deciding whether or not you want to
00:02:29 00:02:32 use an image ad but in addition to that
00:02:30 00:02:34 the second type of product which you can
00:02:32 00:02:37 do this with is the no demonstration
00:02:34 00:02:38 required the types of products these are
00:02:37 00:02:39 the products where you don't really have
00:02:38 00:02:41 to show
00:02:39 00:02:43 how to use the product you can just
00:02:41 00:02:44 straight up have an image of it a very
00:02:43 00:02:46 high quality image
00:02:44 00:02:48 and that's literally all you need to
00:02:46 00:02:48 kind of sell the product this could be a
00:02:48 00:02:51 bracelet
00:02:48 00:02:53 necklace a type of clothing or a simple
00:02:51 00:02:55 bucket that's a wild example however
00:02:53 00:02:56 that stands true for this kind of
00:02:55 00:02:58 product because you don't really need to
00:02:56 00:03:00 show any type of demonstration with a
00:02:58 00:03:02 bucket a bucket is a bucket
00:03:00 00:03:04 people would really just need to look at
00:03:02 00:03:06 the style the color and an image ad
00:03:04 00:03:07 can be perfect for this so no
00:03:06 00:03:09 demonstration required products
00:03:07 00:03:11 if that's what you're trying to sell
00:03:09 00:03:12 then be sure to go with images because
00:03:11 00:03:14 you don't really need video it but this
00:03:12 00:03:16 brings me to my third
00:03:14 00:03:17 type of product category which you can
00:03:16 00:03:19 use an image
00:03:17 00:03:21 with them that is can be viewed fully
00:03:19 00:03:21 now if you are trying to sell a bucket
00:03:21 00:03:23 however
00:03:21 00:03:25 you notike that the images available out
00:03:23 00:03:26 there for this bucket
00:03:25 00:03:28 are not enough high quality you can't
00:03:26 00:03:29 really see the entire bucket from all
00:03:28 00:03:31 sides
00:03:29 00:03:33 that is a type of product which you may
00:03:31 00:03:34 be better off using a video ad for
00:03:33 00:03:37 because with image ads
00:03:34 00:03:39 a person needs to be able to clearly see
00:03:37 00:03:41 what the product is from all sides there
00:03:39 00:03:42 should be no guesswork involved and
00:03:41 00:03:44 these people that you're trying to
00:03:42 00:03:45 capture the attention of
00:03:44 00:03:47 are people who are just scrolling
00:03:45 00:03:50 through their news feed so that is why
00:03:47 00:03:50 it is so important for your image ad to
00:03:50 00:03:52 clearly show
00:03:50 00:03:54 the product from all sides and all
00:03:52 00:03:56 dimensions so before a person even
00:03:54 00:03:58 thinks about clicking on the product
00:03:56 00:03:59 they know exactly what the product is
00:03:58 00:04:01 and then they can take the
00:03:59 00:04:02 next steps which is maybe clicking on
00:04:01 00:04:04 the ad and then going on
00:04:02 00:04:06 and purchasing the product but these are
00:04:04 00:04:07 the three types of things that you
00:04:06 00:04:09 should be aware of
00:04:07 00:04:11 when deciding whether an image ad should
00:04:09 00:04:13 be used or not for that product but
00:04:11 00:04:15 that brings me to the next point on the
00:04:13 00:04:16 list and that is the outline of the
00:04:15 00:04:18 perfect image
00:04:16 00:04:19 now that you know exactly when to create
00:04:18 00:04:21 an image ad
00:04:19 00:04:22 how do you even know what kind of image
00:04:21 00:04:23 i have to use and i'm going to be going
00:04:22 00:04:24 over
00:04:23 00:04:26 three different examples to show you
00:04:24 00:04:28 guys of good image ads which have
00:04:26 00:04:30 personally worked for me
00:04:28 00:04:31 in the past but let's start off with the
00:04:30 00:04:34 outline so the first thing
00:04:31 00:04:36 in this outline is emotional appeal
00:04:34 00:04:38 let's face it emotions are what sell
00:04:36 00:04:40 regardless of whether you use a video ad
00:04:38 00:04:41 or an image ad so
00:04:40 00:04:43 when it comes to an image ad you want to
00:04:41 00:04:44 make sure there is some kind of
00:04:43 00:04:46 emotional appeal
00:04:44 00:04:47 in that image maybe there's people
00:04:46 00:04:48 smiling in there maybe there's little
00:04:47 00:04:50 kids laughing in there
00:04:48 00:04:53 or some kind of emotion is getting
00:04:50 00:04:55 induced just by looking at this image
00:04:53 00:04:57 when that happens that is what is going
00:04:55 00:04:59 to make the person click on the ad that
00:04:57 00:05:01 is what's going to drag your ctr
00:04:59 00:05:03 upwards so that is why emotional appeal
00:05:01 00:05:04 is number one on my list because
00:05:03 00:05:06 emotions
00:05:04 00:05:07 are what sell the product in the first
00:05:06 00:05:08 place but this brings me to the next
00:05:07 00:05:10 point which is
00:05:08 00:05:12 clear a representation of the product
00:05:10 00:05:14 again going back to the first example
00:05:12 00:05:16 only use an image out if you can't even
00:05:14 00:05:18 view the product fully
00:05:16 00:05:19 in that image because you need a clear
00:05:18 00:05:20 representation
00:05:19 00:05:22 of the product without a clear
00:05:20 00:05:24 representation people really won't know
00:05:22 00:05:25 what they're looking at
00:05:24 00:05:26 if they don't know what they're looking
00:05:25 00:05:28 at they're not going to click on your ad
00:05:26 00:05:29 so you want to make sure
00:05:28 00:05:31 along with emotional appeal people
00:05:29 00:05:32 actually know what the product is that
00:05:31 00:05:34 is clearly
00:05:32 00:05:35 shown on the image but that's not enough
00:05:34 00:05:37 because along with that
00:05:35 00:05:38 you can have this and this is an
00:05:37 00:05:40 optional step to this
00:05:38 00:05:42 but maybe have some kind of text in
00:05:40 00:05:43 there now again i'm going to be showing
00:05:42 00:05:44 you some examples very soon of how this
00:05:43 00:05:47 should be but
00:05:44 00:05:49 the text should not be too long in fact
00:05:47 00:05:51 it should be one to two words maximum
00:05:49 00:05:52 it should not be in any of the corners
00:05:51 00:05:54 of the ad because
00:05:52 00:05:55 facebook nowadays does not allow such
00:05:54 00:05:57 ads where the
00:05:55 00:05:59 text is in the corners if it notikes
00:05:57 00:06:00 that it's going to disapprove the ad so
00:05:59 00:06:02 you want to make sure
00:06:00 00:06:03 whatever you text you have it's right in
00:06:02 00:06:05 the middle or somewhere around that
00:06:03 00:06:06 range but not in the corners and that
00:06:05 00:06:09 the
00:06:06 00:06:10 text is not too big because the person
00:06:09 00:06:11 should still be able to see the product
00:06:10 00:06:12 clearly
00:06:11 00:06:14 the text should be the second thing that
00:06:12 00:06:16 they see not the first thing but
00:06:14 00:06:18 again something that's optional however
00:06:16 00:06:20 it can definitely add a value to your ad
00:06:18 00:06:22 but this brings me to the fourth
00:06:20 00:06:24 thing on my list which is the outline of
00:06:22 00:06:25 a perfect image and that is the image
00:06:24 00:06:27 itself is actually
00:06:25 00:06:28 a scroll stopper now what exactly is a
00:06:27 00:06:30 scroll stopper
00:06:28 00:06:32 with video ads the thumbnail is
00:06:30 00:06:34 considered the scroll stopper
00:06:32 00:06:36 in this case since we're directly using
00:06:34 00:06:38 an image ad the image itself should be a
00:06:36 00:06:40 scroll stopper so if you're
00:06:38 00:06:42 used to just having video ads for your
00:06:40 00:06:44 products then think of the thumbnail
00:06:42 00:06:46 as the image ad in this case because
00:06:44 00:06:47 that's exactly what it is
00:06:46 00:06:49 the thumbnail is always clearly
00:06:47 00:06:50 showcasing what the product is in this
00:06:49 00:06:51 case
00:06:50 00:06:53 that's going to be used as the image so
00:06:51 00:06:53 the image needs to be like a scroll
00:06:53 00:06:55 stopper
00:06:53 00:06:58 where something crazy is happening in
00:06:55 00:06:59 the image with the product clearly shown
00:06:58 00:07:01 and that is what's going to stop
00:06:59 00:07:02 somebody that's scrolling through their
00:07:01 00:07:04 facebook feed
00:07:02 00:07:05 in their tracks so scroll stopper is the
00:07:04 00:07:07 fourth thing that is
00:07:05 00:07:09 the basic outline of the perfect image
00:07:07 00:07:12 but before we continue on let's look at
00:07:09 00:07:13 some examples of previous ads i've run
00:07:12 00:07:15 with facebook for previous winning
00:07:13 00:07:17 products so all of these three ads are
00:07:15 00:07:19 going to be for one specific product and
00:07:17 00:07:20 that is these bracelets right here now
00:07:19 00:07:22 since i'm recording this video
00:07:20 00:07:24 late january early february which is
00:07:22 00:07:25 basically when valentine's day is coming
00:07:24 00:07:27 shortly
00:07:25 00:07:29 this is the perfect type of product to
00:07:27 00:07:30 be advertising and this product
00:07:29 00:07:32 has been a winning product for me for
00:07:30 00:07:33 several years in the past
00:07:32 00:07:35 especially during the valentine's day
00:07:33 00:07:37 period of course if you're watching this
00:07:35 00:07:39 video just now and trying to sell it
00:07:37 00:07:40 it may not be a great idea because it's
00:07:39 00:07:41 already too late to sell a product like
00:07:40 00:07:42 this
00:07:41 00:07:45 especially if you source from china
00:07:42 00:07:46 however i want you guys to look at the
00:07:45 00:07:48 image ad itself
00:07:46 00:07:50 for this product i've always found more
00:07:48 00:07:52 success with image ads
00:07:50 00:07:53 compared to video ads in fact i was able
00:07:52 00:07:56 to do over six
00:07:53 00:07:57 figures just with image ads for this
00:07:56 00:07:59 product as you guys can see
00:07:57 00:08:01 this image ad is very very
00:07:59 00:08:03 straightforward very simple nothing too
00:08:01 00:08:04 crazy but it does have several of the
00:08:03 00:08:05 outlines here which i've mentioned
00:08:04 00:08:08 number one
00:08:05 00:08:10 emotional appeal now the bracelet itself
00:08:08 00:08:10 isn't really that emotionally appealing
00:08:10 00:08:12 however
00:08:10 00:08:14 the text is so as you can see that is
00:08:12 00:08:16 why you should have text in certain
00:08:14 00:08:18 scenarios this is the perfect example
00:08:16 00:08:21 where the text can do the trick the text
00:08:18 00:08:23 says king and queen and obviously
00:08:21 00:08:24 these two bracelets are for king and
00:08:23 00:08:26 queens are basically people
00:08:24 00:08:28 in relationships so the text does a
00:08:26 00:08:30 great job of explaining that and it
00:08:28 00:08:32 adds the emotional appeal clear
00:08:30 00:08:33 representation of the product is clearly
00:08:32 00:08:34 visible here because
00:08:33 00:08:36 i only have a white background here
00:08:34 00:08:38 nothing else all they can see
00:08:36 00:08:40 is a product and the text so this is
00:08:38 00:08:41 also met of course texas the optional
00:08:40 00:08:44 part is also
00:08:41 00:08:45 met here the fourth thing scroll stopper
00:08:44 00:08:48 now if somebody's scrolling through
00:08:45 00:08:49 their facebook feed and they see these
00:08:48 00:08:51 bracelets
00:08:49 00:08:52 on the white background with this text
00:08:51 00:08:54 popping out especially if you did the
00:08:52 00:08:55 right targeting and they're in a
00:08:54 00:08:57 relationship
00:08:55 00:08:58 this is going to be the perfect kind of
00:08:57 00:08:59 ad that they see
00:08:58 00:09:02 it's going to stop them in their tracks
00:08:59 00:09:04 so this is the perfect scroll stopper
00:09:02 00:09:06 as well so this is why it was a big
00:09:04 00:09:07 winning product for me it generated over
00:09:06 00:09:08 200 000
00:09:07 00:09:10 in the past two years because i've
00:09:08 00:09:12 consistently resold this
00:09:10 00:09:14 before valentine's day every year all of
00:09:12 00:09:16 the four criteria are met and that is
00:09:14 00:09:18 what makes this ad such a good ad but
00:09:16 00:09:20 let's move on to our next ad on the list
00:09:18 00:09:22 and it is this one right here now
00:09:20 00:09:23 this ad is kind of a bit confusing
00:09:22 00:09:25 however
00:09:23 00:09:27 a lot of the same outlined areas are
00:09:25 00:09:30 still mentioned here so the first thing
00:09:27 00:09:31 emotional appeal i purposely put four
00:09:30 00:09:33 different photos inside of one
00:09:31 00:09:35 because people when they're scrolling
00:09:33 00:09:37 through their facebook news feed are not
00:09:35 00:09:38 used to releasing ads like this
00:09:37 00:09:40 so when they see something like this
00:09:38 00:09:41 they're bound to stop in their tracks
00:09:40 00:09:43 and that's exactly what happens
00:09:41 00:09:45 because i've made a lot of money and a
00:09:43 00:09:47 good return on ad spend too
00:09:45 00:09:49 with this image ad right here as you can
00:09:47 00:09:51 see four different images with clear
00:09:49 00:09:52 squares in each one and each one is
00:09:51 00:09:55 showing the product
00:09:52 00:09:56 in use with very high quality images
00:09:55 00:09:58 from and these were
00:09:56 00:10:00 images that i got from real customers
00:09:58 00:10:02 but nonetheless all of the four
00:10:00 00:10:03 things are met here emotional appeal
00:10:02 00:10:04 clear representation of the product now
00:10:03 00:10:06 the text part
00:10:04 00:10:08 that's not really mentioned here however
00:10:06 00:10:11 i did use to send a special
00:10:08 00:10:12 meaning card along with this these
00:10:11 00:10:13 bracelets that i really used to sell
00:10:12 00:10:14 this product
00:10:13 00:10:16 so that could possibly count as the text
00:10:14 00:10:18 it's not really visible on the bottom
00:10:16 00:10:18 left but nonetheless that does count as
00:10:18 00:10:20 text
00:10:18 00:10:21 four things scroll stopper this is
00:10:20 00:10:23 something that a lot of people are used
00:10:21 00:10:24 to so they're bound to stop in their
00:10:23 00:10:26 tracks which is why
00:10:24 00:10:28 this is such a great ad for facebook and
00:10:26 00:10:30 it's only an image ad but let's move on
00:10:28 00:10:32 to our third and final example so
00:10:30 00:10:34 this example right here was a very
00:10:32 00:10:35 interesting example because the
00:10:34 00:10:37 real emotional appeal here is just with
00:10:35 00:10:38 the two people holding hands wearing the
00:10:37 00:10:40 bracelets and
00:10:38 00:10:41 as you guys can see it is a very clear
00:10:40 00:10:43 representation of the product
00:10:41 00:10:45 it is fully zoomed in on the products
00:10:43 00:10:47 only the hands and
00:10:45 00:10:49 the bracelets are visible now this image
00:10:47 00:10:49 ad did not really have any type of text
00:10:49 00:10:51 however
00:10:49 00:10:53 it was a real scroll stopper simply
00:10:51 00:10:55 because a lot of people used to comment
00:10:53 00:10:57 on the hair that was visible on this
00:10:55 00:10:58 guy's arm right here so this was kind of
00:10:57 00:11:00 a little funny thing
00:10:58 00:11:01 that used to happen but it did work to
00:11:00 00:11:04 my advantage because
00:11:01 00:11:05 more people commented on that and
00:11:04 00:11:07 because of that the ad began to gain a
00:11:05 00:11:09 lot of popularity so
00:11:07 00:11:10 something weird something crazy like
00:11:09 00:11:12 that can still work wonders when it
00:11:10 00:11:13 comes to image ads
00:11:12 00:11:15 and you definitely want to give it a try
00:11:13 00:11:16 even if it doesn't have all of the four
00:11:15 00:11:18 outline things mentioned here but it
00:11:16 00:11:20 definitely did have emotional appeal
00:11:18 00:11:21 it was a clear representation of the
00:11:20 00:11:22 product and it was definitely also a
00:11:21 00:11:24 scroll stopper but
00:11:22 00:11:26 now that we've gone over the overall
00:11:24 00:11:29 outline for this let's
00:11:26 00:11:30 understand how to exactly find them or
00:11:29 00:11:31 in this case create them there are
00:11:30 00:11:33 several ways
00:11:31 00:11:35 that you can do this the first thing is
00:11:33 00:11:36 going on the aliexpress suppliers page
00:11:35 00:11:38 now
00:11:36 00:11:39 you can directly contact the aliexpress
00:11:38 00:11:42 supplier in some cases
00:11:39 00:11:43 to get images for the product however if
00:11:42 00:11:45 you don't really want to do that just
00:11:43 00:11:47 looking at the product pages maybe
00:11:45 00:11:49 typing in the main keyword related to
00:11:47 00:11:50 that product and trying to find other
00:11:49 00:11:52 suppliers selling it
00:11:50 00:11:54 may also work something else that i also
00:11:52 00:11:54 used to do is search on amazon so what i
00:11:54 00:11:56 would do
00:11:54 00:11:58 is i would copy the main keyword related
00:11:56 00:12:00 to that product go on amazon
00:11:58 00:12:02 and try to find other people selling
00:12:00 00:12:02 that product in many of the cases i
00:12:02 00:12:04 would find
00:12:02 00:12:06 winning image ads related to that
00:12:04 00:12:07 product from these suppliers the third
00:12:06 00:12:09 thing i would do
00:12:07 00:12:10 is just look up google images and with
00:12:09 00:12:12 the google images there's actually
00:12:10 00:12:12 something very interesting that you can
00:12:12 00:12:14 do so
00:12:12 00:12:16 if we go back to the ad example and
00:12:14 00:12:18 right click on this image and click
00:12:16 00:12:19 search google for image what you will
00:12:18 00:12:21 notike is that a lot of
00:12:19 00:12:23 other shopify stores are just other
00:12:21 00:12:24 websites in general will pop up once you
00:12:23 00:12:26 do that
00:12:24 00:12:28 and if you want to find out more about
00:12:26 00:12:28 it you can go into the images section as
00:12:28 00:12:30 well
00:12:28 00:12:31 but this is a great way to find more
00:12:30 00:12:34 images related to
00:12:31 00:12:36 that main image or for that main product
00:12:34 00:12:38 so this is another thing that you can do
00:12:36 00:12:40 in order to find more image ads but
00:12:38 00:12:42 whatever images that i've found
00:12:40 00:12:44 and i've used for my ads either they've
00:12:42 00:12:44 been directly from aliexpress suppliers
00:12:44 00:12:46 or
00:12:44 00:12:48 once that aliexpress supplier image
00:12:46 00:12:50 began to sell really well
00:12:48 00:12:51 i would directly ask my customers to
00:12:50 00:12:52 send me images
00:12:51 00:12:54 one thing which you can do which is not
00:12:52 00:12:56 mentioned here is go on fiverr
00:12:54 00:12:58 hire somebody to take professional
00:12:56 00:12:59 images for you and then have them send
00:12:58 00:13:01 that back to you but
00:12:59 00:13:03 these are all various different websites
00:13:01 00:13:05 which you can source the images from but
00:13:03 00:13:05 that brings me to my last point and that
00:13:05 00:13:08 is
00:13:05 00:13:09 how do you create the actual ad once you
00:13:08 00:13:11 find these images now
00:13:09 00:13:13 personally i just used to use canva and
00:13:11 00:13:15 what i would do is i would go on canva
00:13:13 00:13:17 make a square sized canvas on there so a
00:13:15 00:13:19 thousand by a thousand
00:13:17 00:13:21 you can do 800 by 800 because those are
00:13:19 00:13:22 the images that work the best
00:13:21 00:13:24 once you do that then you want to make
00:13:22 00:13:25 sure there's the clear focus on the
00:13:24 00:13:27 product
00:13:25 00:13:29 all of the sides are clearly covered on
00:13:27 00:13:31 that square canvas and there is no sort
00:13:29 00:13:32 of background noise when i say
00:13:31 00:13:34 background noise i'm meaning any types
00:13:32 00:13:35 of distraction because as you guys saw
00:13:34 00:13:37 with my ads
00:13:35 00:13:38 it was very clear what the product was
00:13:37 00:13:40 there was nothing in the background
00:13:38 00:13:42 just simple white background images or
00:13:40 00:13:43 in some cases
00:13:42 00:13:45 real lifestyle images but that's really
00:13:43 00:13:46 all you need in order to create those
00:13:45 00:13:48 winning ads
00:13:46 00:13:50 simply use canva to make them but this
00:13:48 00:13:51 was the general guide on how to create
00:13:50 00:13:52 those winning image ads and never be
00:13:51 00:13:54 afraid to test
00:13:52 00:13:56 image ads because a lot of the time
00:13:54 00:13:58 image ads can all actually outperform
00:13:56 00:13:59 video ads but
00:13:58 00:14:01 if you found any type of value in this
00:13:59 00:14:02 video smash that like button and smash
00:14:01 00:14:05 that subscribe button and i'll see you
00:14:02 00:14:05 guys next time