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how to do ads on instagram

Published on: December 31 2022 by pipiads

How to Run Ads on Instagram - Complete Instagram Ads Tutorial

everyone in today's video i want to show,you how to,run a successful instagram ad in the,previous video i showed you how to,create the actual ad itself,it was a video ad that we created from,scratch if you haven't watched that,you could watch that after this video it,walks you exactly on what platform i use,and how i create my videos right on the,computer here without really any,tiknical knowledge,but this video is focused on creating,the ad itself,targeting people running the actual,creative on the ad,titles descriptions everything you need,to know is covered in this video,for instagram ads now i mentioned this,before,in the other video but do not use,instagram,app to run ads if you have a business,account you'll see this promote,icon right here and you could do that,but it's very limited,i only do that when i only have my,mobile phone and i want to run a quick,ad and not spend a lot of money,a lot of the information on targeting a,lot of the ways you really optimize,an ad is not built into this it's built,into the facebook ad,platform that i'll show you in this,video on how to use facebook and,instagram are the same ad platform,facebook owns instagram they bought it,way back in 2012,so it's all the same the only thing that,changes between facebook ads and,instagram ads is the creative of the ad,how you lay out that how you make that,and then where the ad gets placed at the,end of the ad creation process,i'll show you all this step by step so,it's a lot more clear,rather than me toking let's jump in the,computer here and set up our instagram,ad,to get started with instagram ads go to,business.facebook.com,this is the place where we're gonna set,up our ad accounts,it does say facebook but as i mentioned,facebook and instagram are the same ad,platform,and the reason why i want you to set,this up the business manager,is this is going to allow you to run,more than one ad account,personally you get one ad account and,even if you only plan to running one ad,for one business,this is still the best workflow you,could later request,access to other pages for from different,ad accounts,and you could assign permission to other,people to help you with your ads too,and this is just the typical workflow of,running ads on facebook and,on instagram go ahead and create an,account here,i covered this in a different video i'll,put that video link in the description,and i'm going to log into my account,here so i could show you the next step,and this is typically the next page,after you set up your ad account your,business manager account,and what we want to do is we want to,create on more tools over here and go to,our ad manager this is where everything,is going to take place,inside of ad manager now if you don't go,this route through the business manager,and you just do this from your personal,facebook account here i'm on a personal,facebook account,you could press the plus sign here and,then you could press ads,but this actually shows you a different,setup process that i'm going to show you,everything's applicable but this is just,more limited than,the workflow that i'm showing you so if,you can follow along so you come to this,page,and i'm gonna walk you through this page,here all right let's go through creating,our instagram ad and remember this is,also gonna show you how to make facebook,ads too so it's all,in one and it's basically laid out,in three sections and i'm going to walk,you through each one,at the top level you have your campaign,and then inside of that you have ad sets,and inside of ad sets will,have our actual ad so let's see what,each one is going to get us so,let's start with campaign and to create,one we just press,create right here and this is the,campaign,objective that you need to choose here,now i'm going to walk you through a few,of these,but almost every time that i use this,i'm going to choose,traffic as my campaign objective,this basically means if you go over the,eye it's going to show you,i'm going to send people to my website,that's,what my goal is for running this,instagram campaign,now if i'm selling a digital course,which i am in this case or if i'm,selling a,product or even getting information to,people this is a good one to choose but,i'll walk you through each one there's,three columns awareness,is just what it sounds like brand,awareness so coca-cola or big brands may,just do brand awareness you just want to,get your brand,in front of people same with reach you,just want to reach the maximum amount of,people,now brand awareness is a little bit,better because it actually shows you to,people that are likely to remember it,and instagram and facebook know a lot,about people on those platforms so this,is how it's able to know that,and reach is just if you wanted to be,shown to the most number of people,that you could reach now this is for you,if you don't have a goal and you're just,trying to get your brand's name,or logo out there or maybe you created a,video and you wanted to get it out there,but there's better options under,consideration so i typically pay,attention over here,traffic is you intend for the person,seeing your advertisement to go to your,website,this is very very useful and the other,one i really like is video views,if you run a video you could get a lot,of views on it using this way,and i do app install sometimes that's,obviously if you have ads,now lead generation is very useful if,your business,is a service business you want to,generate a lead so you could follow up,with that person,and let's go to the conversion column,now this gets a little more complicated,because you have to install what's,called a facebook,pixel on your website but for example,once you do that,and you choose the conversions tracking,here this option,what it's gonna do is it's gonna know,when someone's gonna go on your website,and go to your checkout page and,actually pay,this is gonna know that happened and,counted as a conversion so your,conversion,is helping someone walk them through a,sale,now the only reason you have to install,the facebook pixel because,facebook through this ad platform,and with instagram they need to know,what someone did on your website without,the facebook pixel they have no idea,then all they could tell from this page,is if they clicked on the link,from the ad to go to your website but,they're not gonna know what's happening,on your website so that's why the,conversion tracking requires facebook,pixel i'm not gonna cover conversion,tracking here,we'll do a consideration campaign but,just about every one of them except,the conversion ones are gonna have the,same process this one is just going to,require the installation of facebook,pixel,you could go ahead and google that and,look it up on youtube a lot of videos,covering that,let's choose traffic and as you can see,send people to a destination like a,website,or app in this case i want to send,people to a website,and i'm going to skip this optional,section because we're going to walk,through that,through the next step let's press,continue now once we,create our campaign which is the highest,level here,it's going to bring us to our ad set so,this is where,everything is going to happen as far as,targeting the right people that we want,to target,as you can see on the right side this is,going to show audience definition,this is going to show how many people,your ad could potentially,reach right now it's based in the us so,it's 230 million people,which is how many people are on facebook,in the us and the world is closer to 3,billion people,so this is fairly broad i'm going to,tok more about this but let's go back,to our campaign level,so i could show you some things that we,skipped on the campaign creation because,it just brought me here but you may,still be on the new campaign section,you could name your campaign so type out,the name of your campaign whatever it,may be,and then the buying type of your,campaign right now is set to auction,this may change depending on what t

Ultimate Instagram Ads Tutorial for Beginners (2022): Step-by-Step Process For Running Instagram Ads

hello you wonderful humans and welcome,back to the channel if you're new to the,channel we or me just for today are from,High season a social media agency that,helps business owners entrepreneurs and,marketers step their social media game,up and break the algorithm today by,popular demand by our insights by our,comments from you I am finally doing an,upgraded and I'd say a more,comprehensive video on how to use,Instagram ads and more importantly how,to optimize your Instagram ads for high,performance now an important note I'll,be saying Instagram but this also,applies to Facebook as well since,they're under the same company under,meta and you'll be using meta ads,manager and if you have been wondering,whether or not you should be running ads,on Instagram and you're hoping to get a,bit of insight yes you should I've been,running ads for over seven years and the,amount of impact that they've had on our,clients in terms of the results we've,seen is incredible ads are very powerful,they help you drive sales in your,business they help you increase your,brand awareness they help you reach your,target audience they are the way to,break the algorithm and get to the exact,person that you want to so that you,could drive the objectives that you want,for your business so I'm not going to go,so long into this intro we're going to,Dive Right In but I do want to let you,guys know that we did create an,Instagram ads checklist that's going to,be in the description box below it will,help you as you go through this video so,if you want to take a pause and go,through and download it it'll help you,when we're going step by step through,this so without further Ado let's tok,about how to create a high performing,Instagram or Facebook ad and stik to,the end because I'm going to give you,some of my favorite tips and hacks and,secrets to make sure that your ads are,performing well let's get started okay,so everything that's happening today and,all good things and good ads happening,ads managers so here I am with ads,manager on my screen here now this is,obviously an account that I'm not using,it's just like a specific account in,order to create tutorials like these I,just want to make it clear okay ads,manager is where powerful ads happen and,that's where you're able to optimize for,the best performance so if you want to,run a very good well optimized ad that,has to happen in ads manager not the,Boost button okay if you want me to go,into another video and explain the,differences between ads manager and a,boost button just let me know in the,comments below and I'll cover that but,that is not where you want to be so in,order to access your ads manager you're,just going to go to facebook.com add,slash manager and the first thing that,you'll do is set up your ad account so I,won't spend too much time in this,because it's a little bit administrative,but what you do is you go to the ad,account settings and that's where you're,going to be adding in your time zone,your location your credit card details,and all your other key information if,you need to have any AD account roles,that's where you would add them in and,then you'd open your payment settings,and that's where you're able to enter,your credit card information or any,credits any of those things that you,have so that you're able to start,running ads so if you're watching this,video and it's your first time running,ads pause here go and set yourself up,add all those details in or you can just,choose to continue and just watch,through for this first time absorb it,and then come back set everything up and,then go step by step with me through,creating your ad all right so let's say,you are completed with this what you're,going to do now is go into ads manager,now did you all know that these three,lines so that's what you're going to hit,you're going to hit the three lines but,did you all know that those three lines,were called like a burger this is,something that our web developer told us,and I didn't know that that was back in,the day I always just said three lines,but anyways you're gonna hit the three,lines in the or the burger in the top,left corner there and you're going to,navigate to ads manager so I'm an ads,manager now that's just loading up and,they're probably going to tell me again,that I need to set up my payment account,maybe it'll pop up maybe well yeah it is,okay so every ad has three parts right,there's the campaign there's the ad sets,and there are the ads so that's how your,ads are all going to be segmented out so,you'll see here when you're actually,looking at the campaigns there are,included here the campaign is where your,ad objective is chosen it's really where,you're deciding what you want your ad to,achieve and based on what your,objectives are then you'll see ad sets,ad sets is where you're telling meta who,you want your ad to be seen to that's,where you're letting them know what the,budget's going to be and that's where,you're also deciding on your placements,and your dates including a few other,things and then we have ads that's the,actual creative itself so that's,actually what your Target demographic is,going to see so we'll head over and,we'll hit create here here you're able,to choose your campaign objective and,what's really important to consider is,that your campaign objective should,match your business objectives they,should be completely aligned with your,business goals and meta makes this very,easily by outlining them clearly in,terms of what they do so if you look,here we have three parts when we're,really considering the of sales funnel,right we have awareness we have,consideration and we have conversions,and each of these can fall into any part,of that depending on what you want to,achieve so the awareness objective,anything under that is going to be,showing your ads to as many people as,possible so you'll see here that they're,saying awareness shows your ads to,people who are most likely to remember,them so that's really the first part of,your sales funnel and tiknically where,you should start introducing yourself to,people traffic ads and engagement ads,now these all fall under consideration,in the ads funnel and this is where you,want to encourage a specific action so,be it to send someone to your website or,to like your post so that you can keep,increasing your engagement which is also,very key or you can also be sending them,to your website or your landing page,that's what you'd be doing with these,objectives here sorry guys my Siri was,just toking to me on my watch so,anyways as I was saying that's where,you're really going to break the,algorithm so with your organic content,you're often asking people to do certain,things you have these call to actions,but sometimes they can fall on deaf ears,because you know reach can be down even,with the tactiks that we implement but,when you have ads that are specifically,directing people to something you're,breaking by that algorithm breaking past,it and actually getting your content in,front of them so when we tok about,asking for engagement you can run an ad,and get that engagement that you want,with the exact target audience that you,want now when we start moving up or,moving down into the sales funnel and,looking at conversion so really getting,that sale or getting that specific thing,that you really want that is going to,drive usually Revenue in your business,that's where we're getting into the,sales section here and these are really,going to encourage and influence people,who are already interested in your,business based on moving down into the,sales funnel to actually perform that,action to either convert into a sale,convert into a download a little bit,more advanced in that I would recommend,that you start going through awareness,and engagement as before you lead into,two conversion ads also conversion ads,operate best when they have a lot of,data and you're only going to build that,data by running several ads so that you,can build an a

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Instagram Ads Tutorial 2022 - How to Create Instagram Ads For Beginners (STEP BY STEP)

sup guys Jordan here today we're gonna be going through how to run Instagram,ads this is without a doubt the most valuable Instagram ads video on my,channel I'm excited we've got a presentation on the Mac we're gonna be,going through the whole process whether this is for yourself or for your clients,it's gonna be good we're gonna get straight into it but before we do make,sure you smash that like button for me it's great for the algorithm and turn on,your notification bell so you get notified every time we bring out new,content I'm gonna fire the Mac up and we're gonna get started okay so diving,straight in with this presentation Instagram ads are without a doubt an,integral part of any marketing strategy whether this is for yourself and your,own products or your clients as a marketing agency or even as an,individual who wants to grow that Instagram profile and get followers an,engagement this is a great way you can run ads but of course it's going to,spend you if you've got the capital to spends and there's a fantastik way for,you to get ahead of other people who don't we're gonna start off with some,stats because I think it's important to unfor you to understand how big of an,opportunity this is right now there's a recent survey young adults in the US and,73% of them said that Instagram is the best way for brands to reach them about,new products or promotions and that's absolutely huge if you're a clothing,store or a company which is selling products which you can display visually,Instagram is to profile for you to get in front of people there are 1 billion,Plus monthly active users on the platform over 500 million daily,Instagram Story users 850 million advertising reach potential that is,absolutely colossal so it's up there with the great with Facebook with,YouTube when it comes to advertising with snapchat for that instance as well,and I've got some sources here at the bottom of here but it's just an,absolutely massive advertising potential and Instagram has just as much in detail,targeting options as Facebook in fact it uses the exact same advertising platform,as Facebook and we going to be going on to this in a moment on the go onto the,Facebook Ads manager and show you how you can actually create Instagram ads,the first of all I want to run through the actual types of Instagram ads that,you can run starting off with a story ad so we've all seen Instagram stories they,come up at the top of our feed you click on those and sometimes you'll see one,that says sponsored up the top there's a little bit of text here sponsored this,is an example from free who are running Instagram story ads and these are really,great short five videos maximum 15 seconds long where you just want to get,people just wipe up and take an action fantastik for,retargeting great for trying to get followers and yeah just really good for,getting people's attention and the best thing about Instagram story ads is you,are literally getting in front of customers without them having the choice,they're already looking through their Instagram stories they're looking for,all their friends right and then all of a sudden bang your advert comes up,interrupts them and it's your chance to get something bold in front of them full,screen on their phone and a short video so we're gonna be going through that,site see what I'm gonna be showing you later on in this video I'll show you how,you can create Instagram story add videos online very very easily and,quickly so that's what we're going to come back to we've got collection ads as,well collection ads similar to Facebook collects and ads you can have a,multitude of images and you can show different products that you want to sell,for an e-commerce company this is a very very valuable advert and you can sell,multiple products so them from different angles or even show one product and just,show them from different angles so it's a it's a really nice dynamic here with,collection ads really really great looking at just general photo and video,ads of these can be traffic ads or they can be conversion ad so you can be,trying to get someone to buy a product but equally if you're just trying to,grow your page you just want engagement you could run a single photo or a video,to an advert and get more engagement from it at the same time you can also,just promote your post so these kind of go hand in hand promoted posts are often,mistaken as Instagram adverts they're not really Instagram ads they're more,well they are tiknically but they're they're more like the baby dumbed down,version there's a promote your post button at the bottom of every single,post if you go on your Instagram right now on your profile click on your,profile and you've got to ensure that your profile is a business account a,case you've gotta have a business account an Instagram and you can hit,promote and you can get your pictures out to as many people as you want to,okay to anyone how much money you want to spend you'll probably reach between,two and five thousand people if you spend five to ten pounds depending on,the audiences that you want to target there are dumbed-down targeting options,on the Instagram promote which doesn't make it as effective for people who are,actually trying to sell products but it is effective for people who just want,some extra engagement on their posts but don't want to do the nasty and buy,likes which you absolutely should not do on Instagram,by the way if you are trying to grow your Instagram profile right now put a,link somewhere around this video there is a Instagram how to grow your,Instagram account videos I've released and not too long ago so make sure you go,check that out at the end of this video don't skip out right now because it's,bad for y'all graveman it will hurt this one so what we're gonna do now is we're,gonna go through the actual structure of the facebook business manager so face,but you run Instagram advert on the back end proper Instagram apps through the,facebook business manager and I've already covered this in a previous video,if you haven't seen it make sure you check out my facebook ads training video,again there'll be a link somewhere around this video go watch that if you,haven't watched it already and you don't know how to use the Facebook Ads manager,because I literally run you through from start to finish in about 25 minutes,exactly how you can set up facebook business manager get to grips of it,because the only difference between running Facebook ads and running,Instagram ads is understanding number one the creative which we're going to be,going through in this video and number two just taking a box that's all you,need to do on your placement and so I am gonna show you that but I'm gonna,presume you already know how to do that if you don't know how to go watch that,Facebook video somewhere but just recapping really quickly on the,structure of the Facebook Ads manager okay at the top here we have your,business manager okay your business manager account is your overall account,where you manage your ads okay this is where you manage your agency's,advertising account or just your regular advertising account for your business we,then have your ads manager okay so inside business manager you can think of,this like a hierarchy business managers the umbrella inside that we have the ad,manager this is the host of your ad account and where you manage them so,you'd have an ad account for each of your businesses or each of your clients,and you'd manage all of them inside an manager then we have your ad account,where you manage your clients add one ad account per client or one ad account per,business the type of advert you are running which is ad campaign so we have,inside out accounts we have our individual ads we have our ad campaigns,which is a type of ads we're running whether it's a traffic ad so we're,driving traffic from Instagram onto and from the ad onto our website or it could,be an engagement ad we just want to get likes

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Instagram Ads Tutorial 2020 (Step by Step)

so in this video I'm gonna show you,everything that you need to know when it,comes to running ads on Instagram,now look Instagram is owned by Facebook,and so if you're interested in running,ads on this platform you could do it,through Instagram through the app or,what I would suggest doing and what I'm,gonna show you in this video is how to,actually run Instagram ads through the,Facebook Ads manager okay and so that's,how we're gonna do it for this video if,you are familiar with Instagram I'm,going to assume that you already are but,it is one of the most popular social,media platforms in the world and so,we're gonna discuss that in this video,on how we can run ads with this we do,tok about Facebook ads Google Ads,YouTube ads everything else on this,channel as well so if you're new here,and you want to learn more about running,ads on some of these different platforms,on these social platforms then make sure,you hit the subscribe button and let's,just get started with this video we're,gonna try to break this down as simple,as possible here and first of all let me,just show you the different types of ads,that we can run and then tok about some,of the pros and cons of each one of,those different types of ads that we put,on Instagram and then how we can,implement those two to really get the,highest rate of return for whatever we,might be doing for these ads okay so,this is actually just business on,Instagram this is part of their website,and this kind of goes over some of the,different ads that you can run on their,platform so the first one here that,we're going to see a story's ads right,and this is actually kind of a newer,type of ad that we've seen on Instagram,obviously Instagram has been around,since I believe 2011 2012 around that is,when it started and so stories didn't,come around until much later probably,about I'm gonna take a guess if I can,remember correctly probably about 2016,maybe 2015 stories came out on Instagram,all right and so you can actually run,ads in between stories for Instagram so,they're much longer the size of,somebody's phone most likely and a lot,of companies do like to run these ads,I'm gonna show you how to do this in,this video and then we're going to look,at some different types as well so photo,ads just basic photo ads in the feed,okay so when you're scrolling down and,you see an ad that comes across here,this is just a singular photo this can,be effective you could get a pretty low,CPC for this but we're gonna tok about,that then we're going to tok about,video ads within the feed as well so,this is nuts stories this is within the,actual feed that you're scrolling,through and this can be up to 60 seconds,long for a video ad now there are some,other options as well so carousel ads,this is one of my favorites I think this,this only really is going to be,applicable if it's the case where maybe,you're doing e-commerce for example and,you have a product like these shoes here,I'm gonna show you how to do that we're,probably just going to do a mock ads for,some shoes later on in this video but,this is great for selling a product,displaying a product or maybe you are a,real estate agent and you want to show a,house right and so you can make this,carousel ad where it is within the feed,and is photos but they can swipe and see,a number of different photos different,perspectives so this is something that,can be very effective as well and it is,one of my favorites is the one that we,would likely use most often in a lot of,cases so then we also have something,called collection ads this is something,that I've seem to be a little bit newer,to and so this is for example here we're,looking at Ashley home store right there,selling furniture so once again a lot of,products you might be selling something,that you want to display a number of,different products this could be a great,option for you but then there's one,other here which is another thing that I,still relatively new it's it's been,around for a little while but I didn't,see it on this Instagram business,advertising page until recently and then,it's actually having ads in the explore,page so this would be very similar to,the other ads that you create for,Instagram but when you go over to this,tab to the little magnifying glass here,your ads to be showing up in the explore,page which could be very effective now,what I'm going to do today in this video,is we're gonna go over to Facebook's ads,manager and we're gonna walk through,every step of the process of setting up,those Instagram ads but I think what's,incredible about this is that when we're,using social media marketing you can,essentially target very very specific,people so if you are say you are a,company that does tourism attractions in,your local area in your local city right,let's say Philadelphia and you you you,give tours of the city right you can,target Philadelphia you can target that,specific city and then you can target,people who are just visiting that city,but are in the city at the moment it's,incredible the types of demographics so,we can tap into and and really kind of,focus on and so let's get over to so,let's go over to Facebook right now,actually and I'm going to assume that,you have,Facebook account if you don't just go,and create one and once you're on your,Facebook account it's actually pretty,easy to get into the ads manager so this,is the the front page of Facebook here,from my account and all we're going to,do is go up over to create so if you can,see where my mouse is it's it's right up,in the sort of upper right hand corner,of the screen and you click on create,right here okay so it's right after Nate,and home here is create okay so I'm,gonna click and create and then we have,a number of different things we can,create well we're gonna go for an ad and,this is actually gonna launch us into,our Facebook Ads manager okay and so,let's just wait for this to load all,right so it just loaded and you're gonna,see something that looks like this and,you know it can look a little bit,complicated at first but don't get,overwhelmed with it trust me we've done,these ads for Google and YouTube and,various other platforms and you're going,to notike a common trend that if you,look on the left side of the screen here,when you open up your Facebook Ads,manager you're gonna see three things,you're gonna see campaign and they're,gonna see another block here which is ad,set and then you gonna see another block,here which is ads so if you're ever,running ads on say Google or many other,platforms it's gonna be very very,similar to this okay so you first create,your campaign then you create an ad set,within that campaign then you create an,ad within that okay and so what we're,first going to do is create our very,first campaign this is going to be,pretty simple setup and then we're gonna,decide what Instagram ad we believe,would be most effective for us now you,need to keep in mind that whenever,running ads there's something called,split testing and a be testing and this,is really important to understand,because I think the problem that people,face when they run ads on Instagram or,any other social media platform is they,think that this there's one ad that they,create is going to be the end-all-be-all,ad for them and it's going to make them,so much money or drive so much traffic,to their business but the truth is in,just about every case and professional,marketers do this every day they will do,split testing they'll do a/b testing so,the first ad that you create for,Instagram might not be the best one the,key here is to create multiple different,ads okay so you create three or four or,five different ads see which one is,performing best then start to tweak that,ad and then test the tweet ad versus the,non tweaked ad and continue to tweak it,until you get,and higher and higher conversion rates,or more sales or more leads by kind of,modifying that ad so that's what I'm,gonna have to do to really make sure,that we're getting the

The BEST Instagram Advertising Strategy for 2022: Cheap & it WORKS!

instagram's changed a lot over the past,few months and if you want to run ads on,it in 2022 you need a brand new strategy,that'll help you play into those changes,so you get more love from the algorithm,and much more profitable ads so in this,video i have got the single best,instagram ad strategy for what instagram,has evolved into which is,no longer an image sharing app right the,head of instagram actually came right,out and said that video is their focus,now specifically reels so,this strategy is all about using the,brand new reels ad placement in a smart,sequence that mimics the way people,might naturally find you online,gradually getting to know like and trust,you the sequence just puts it all on,hyperdrive helping quickly move people,from,never heard of you before all the way,through i am ready let's do this and as,my friend and facebook ads expert amanda,bond says ads just amplify what's,already working or not working in your,business so,if you've got an offer that you know,people want,this is the missing piece that's going,to help you scale it way up and i do,have a simple version to start with and,a slightly more involved version that,you can build to once you're more,comfortable and see that everything's,working so we're going to start simple,get a little fancier later on in the,video okay so here's the big mistake,that most small businesses make when it,comes to advertising on instagram or,facebook for that matter they run an ad,to a cold audience who doesn't know them,yet and they ask for a sale or for their,email address you know they choose a,conversions objective which does seem,like the best idea right after all you,want instagram to find you people who,are most likely to convert into paying,customers,but the problem is buying decisions just,aren't made that quickly so you end up,paying a lot of money,because let's face it conversion ads are,the most expensive objective ad you can,run,and they advertise to people who just,aren't worth spending all that money on,because they aren't ready to buy yet,they're not warmed up to you as a,business,yet so how can we reach those same,people for a lot less money that's what,the sequence is really all about so,we're going to create two levels of real,ads not just a one and done so let's,just get right into this so for our,first level you're going to create what,i call the magnet ad and here's the,thing i don't really want you to think,of this like an ad at all right this,reel will never mention your business or,your paid services your single aim here,is to simply attract the right people,who would be your perfect customers and,repel all the wrong ones you know like,magnets do that's the name here and the,way you're gonna do this is to simply,create a really short clip that's,closely related to your business niche,that either informs or inspires people,on that topic then anyone who's,interested enough to watch it would,likely be your perfect customer so now,let's just get into the specifics of,what this clip should be right so first,of all i want to shake off this myth,that reels need to look like this,right you don't need to dance and point,i'm dancing i'm pointing to make the,point,you don't need to do that and you,certainly don't have to follow the,latest trends from tiktok so if you,want to do it that way you certainly can,right if that's your thing do it but if,your reel has good information that's,delivered in an engaging way which can,often mean you just speaking directly to,camera with a good amount of enthusiasm,and energy,uh the right people will be interested,in getting that information i've,honestly never seen one of these you,know dancing and pointing videos that i,think nails the material any better than,if they were to just say it so not to,mention if you get caught up in the trap,of following all the trends and tik,tok,those trends change daily right unless,you're gonna make advertising on,instagram your new full-time job,you don't have time to keep up with all,that and in case you're ever stuck for,ideas here a great all-purpose prompt,for your reel would be to think about,your ideal customer's biggest problem or,stumbling block that's in their way,right now then just make a short video,giving them the one piece of advice or,the three tips or the truth behind the,common myth that's blocking them from,getting what they want right the idea,here is you're inspiring them that what,they want is possible and maybe you're,even giving them a shortcut or a quick,win that they can achieve on their own,through your advice and i know examples,help so you know let's say you're a,wedding photographer you might want to,show three couple poses that nobody else,is doing or if you're a chiropractor,bust the myth that you know they'll need,to keep coming in for life once they've,gotten started with you or if you're a,life coach you could share the secret to,having the most productive morning ever,so now let's tok logistiks right how do,you make this how long should it be uh,who do you show it to don't worry i'm,gonna walk you through everything so,first off reels are vertikal so you just,pull out your phone you don't shoot it,upright not sideways just record,yourself within the app right the,finished video should be no longer than,30 seconds that is the limit for reals,ads as of right now and i do highly,recommend just recording it in the app,like you're making a normal organic reel,that's gonna let you edit it and add,music filters if you want all that good,stuff that makes it look like a native,reel so just keep in mind if you do use,music here,when it's an ad you need to use,copyright free music don't try to use,the popular stuff that's just going to,get your ad taken down then you'll,preview it and then click the download,button on top and this downloaded video,is what you'll upload into the facebook,ads manager,you'll want to choose manual placements,where you'll go down to instagram and,choose the reels placement but here's,the thing you can't just choose reels at,least not yet so i recommend also,choosing stories because this type of,video should also work very well there,too so you can kind of,accomplish twice as much so who exactly,are you going to show this magnet add to,in the first place so we've got a few,options here you can target people based,on interests or better yet on a,look-alike audience of previous buyers,but i wouldn't do that unless you have a,list of around a thousand people or more,to start with and to base that,look-alike audience on so if you don't,have that many previous customers no,worries just do interest targeting but,the trick here is you need to stack,enough,closely related interests until you get,to at least 500 000 people because,facebook and instagram like big,audiences now it really helps their,algorithm work its magic so resist the,urge to get too granular here if you're,a business coach just target something,like,facebook business page admins you know,don't layer that with too many other,criteria or it's just gonna restrict,what facebook is best at and don't worry,they will find your perfect customers,inside of that audience for you and you,can start these level one ads off at as,little as five dollars a day and then,you can start scaling them up if you,want to once you see good results and i,do recommend coming up with you know,three to five different reels here with,completely different angles or hooks and,testing all of them against each other,so if they all work great you can keep,them all running and then just split,your ad budget between them,but more than likely you're going to,start to see that some are performing,much better than others in which case,you would just kind of turn off the ones,that aren't working as well so the,winners have more budget to work with so,now that our level one magnet ads are,running attracting new prospects to your,business,it's time for level two so i did promise,you a simplified as well as a more,advanced version here

How To Create And Run Instagram Ads (Quick Tutorial)

hey guys today let's learn how to create,and run Instagram ads well over here on,our Instagram public applications on our,devices our or our phones well all we,need to do over here is actually,download the application called the ad,manager so when you search onto your app,store I want you to head on over onto,the ad manager so search for ads ads,manager which should be offered by,Facebook and Instagram as well as you,can see we have this application called,The Meta ads manager so if you do want,to head on over and run some ads and,also create some ads over onto your,Instagram page you could actually use,this application because since it is by,meta which is the company of Facebook,and Instagram,you could actually use this application,to create your ad but first of all you,do need to create an account first so,click on continue now since I do already,have my Facebook already logged in it,actually automatikally detected my,Facebook account which is also linked to,my Instagram account so go ahead and,continue with your Facebook account and,click on yeah continue okay perfect so,if you want to head on over and run your,ads I want you to actually click on over,onto the plus icon right here in the,very bottom so click on the plus icon,and then I want you to run some,campaigns and stuff like that,so basically to create your ads you,actually need to create your an,objective over here so as you can see,over here you can actually choose,um some post engagement some video views,some website traffic and a lot bunch a,lot of uh other options over here,available now since as you can see here,there is an Instagram logo logo to my,business so that is basically,um what we're after which is good,because we don't really have to to keep,in mind or rather to think about uh if,this ad is going to run on Instagram so,go ahead and continue with that and of,course,um just choose a which objective that,you want and click on continue and of,course I think I want to choose maybe my,reach so go ahead and click on reach and,basically all we need to do once we are,here now is actually choose what type of,AD we want as you can see here image for,all placement accepts for story ads so,just choose this specific image over,here you can change that clicking on,over 100 format you can change it onto a,carousel a single video or a hosts you,can also choose to make it a post okay I,think I want to choose a post for this,you can now get it and now basically you,could choose to create a post and if you,do want to create a post you can just,add any text over here and as well as an,image if you'd like to,and then basically you click on continue,and the next step will also become the,um audience,um basically editing what specific,audience you want this to you know be,targeted to and as you can see all we,need to do is click on to the next icon,right here and then also some of these,options that we can actually edit and,change and the next step is of course,for us to actually pay for the ad to be,run so go ahead and just enter your,credit card details so that meta could,actually run your ad on Instagram as,well and then click on continue and then,you should be able to run your ads on,Instagram okay guys thank you guys for,watching this video I'll see you guys in,the next one and again this has been how,to web