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How To Do Amazon FBA Product Research 2022 Using Jungle Scout

Published on: December 2 2022 by Tatiana James

How To Do Amazon FBA Product Research 2022 Using Jungle Scout

The above is a brief introduction to How To Do Amazon FBA Product Research 2022 Using Jungle Scout.

Let's move on to the first section of How To Do Amazon FBA Product Research 2022 Using Jungle Scout!

How To Do Amazon FBA Product Research 2022 Using Jungle Scout

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00:00:00 00:00:03 hey everyone i'm tatiana and this is
00:00:02 00:00:06 part two
00:00:03 00:00:08 of my four part video training series on
00:00:06 00:00:10 amazon fba for beginners
00:00:08 00:00:12 if you have yet to watch part one you
00:00:10 00:00:15 can get access to it
00:00:12 00:00:17 by going to tatianajames.com fba or
00:00:15 00:00:20 clicking the link in the description box
00:00:17 00:00:21 below so today's video is all about
00:00:20 00:00:22 product research we're going to dive
00:00:21 00:00:24 deep into
00:00:22 00:00:26 how to find viable products to sell on
00:00:24 00:00:28 amazon the majority of this video is
00:00:26 00:00:29 going to be screen share so i'm going to
00:00:28 00:00:31 get behind my computer and i'm going to
00:00:29 00:00:33 show you exactly what i do
00:00:31 00:00:35 now having said that you know a little
00:00:33 00:00:36 disclaimer here this is just me showing
00:00:35 00:00:37 you what i do
00:00:36 00:00:39 by no means am i saying this is the best
00:00:37 00:00:40 way to do things or that you should do
00:00:39 00:00:41 things this way
00:00:40 00:00:44 i'm just sharing with you what works for
00:00:41 00:00:45 me and i hope that it helps you all
00:00:44 00:00:47 right welcome everyone
00:00:45 00:00:49 so we're going to start our product
00:00:47 00:00:51 research on amazon
00:00:49 00:00:53 of course because we need to see you
00:00:51 00:00:55 know what are people buying on amazon
00:00:53 00:00:57 that's the whole point of
00:00:55 00:00:59 doing private labeling is we're not
00:00:57 00:01:00 inventing something new
00:00:59 00:01:02 we're going and we're looking at the
00:01:00 00:01:04 data we're seeing what products already
00:01:02 00:01:07 sell well on amazon
00:01:04 00:01:08 and we are going to to create similar
00:01:07 00:01:10 products but we're going to improve
00:01:08 00:01:12 those products with time
00:01:10 00:01:14 and so we're not going to invent
00:01:12 00:01:17 something new so we're
00:01:14 00:01:18 trying to minimize our risks and so the
00:01:17 00:01:21 first thing you have to decide
00:01:18 00:01:23 is which marketplace you wish to sell on
00:01:21 00:01:25 are you going to sell on amazon.com
00:01:23 00:01:26 in the usa are you going to sell in the
00:01:25 00:01:29 uk
00:01:26 00:01:31 in germany it's up to you you can decide
00:01:29 00:01:33 it's a personal decision
00:01:31 00:01:35 most people will sell on amazon in the
00:01:33 00:01:37 u.s because it is the largest
00:01:35 00:01:40 marketplace out of all of them
00:01:37 00:01:42 the runners-up are uk and germany so if
00:01:40 00:01:44 you live in those countries then you may
00:01:42 00:01:46 wish to sell on those platforms first
00:01:44 00:01:48 just because it's easier if you already
00:01:46 00:01:50 live there to get signed up
00:01:48 00:01:52 otherwise you may wish to sell in the
00:01:50 00:01:53 u.s so you choose where you want to sell
00:01:52 00:01:54 and that's where you're going to be
00:01:53 00:01:56 doing your product
00:01:54 00:01:58 research so in this case we're going to
00:01:56 00:01:59 be doing the research on amazon.com
00:01:58 00:02:01 because we're going to be selling in the
00:01:59 00:02:03 us and
00:02:01 00:02:05 then what you would do is you would now
00:02:03 00:02:06 have to kind of find some products so
00:02:05 00:02:08 you can
00:02:06 00:02:09 pick a random product and you can start
00:02:08 00:02:13 to do your product research
00:02:09 00:02:15 manually and so manually is the way that
00:02:13 00:02:16 people used to do it the way that i did
00:02:15 00:02:17 it when i was first starting
00:02:16 00:02:19 and i'm going to show you what that
00:02:17 00:02:21 looks like and then i'm going to present
00:02:19 00:02:23 to you an alternative option
00:02:21 00:02:24 where you can leverage a tool to help
00:02:23 00:02:28 you do product research
00:02:24 00:02:30 to make things a lot easier to find more
00:02:28 00:02:31 niche products and to just make the
00:02:30 00:02:33 product research
00:02:31 00:02:35 a faster process because it can be quite
00:02:33 00:02:37 time consuming
00:02:35 00:02:38 so i'm just going to give you an example
00:02:37 00:02:41 um the other day i was
00:02:38 00:02:43 buying a suitcase cover so you may
00:02:41 00:02:45 start by just looking around the house
00:02:43 00:02:46 at some items that you have or
00:02:45 00:02:48 something that's peaking your curiosity
00:02:46 00:02:48 and type it into the amazon and that's
00:02:48 00:02:52 how
00:02:48 00:02:55 you kind of start this searching
00:02:52 00:02:57 and i might choose a product here let's
00:02:55 00:02:58 just say this item here
00:02:57 00:03:00 and my goal with this is i'm going to
00:02:58 00:03:04 look for the bsr
00:03:00 00:03:08 the bsr stands for best sellers rank
00:03:04 00:03:09 and i'm going to find that right here
00:03:08 00:03:11 best sellers rank so it's going to be
00:03:09 00:03:13 under product information
00:03:11 00:03:15 and you're looking for the main
00:03:13 00:03:16 categories bestseller rank
00:03:15 00:03:18 not the sub categories so you can see
00:03:16 00:03:21 here suitcases would be a sub category
00:03:18 00:03:22 this is a main category and so what i'm
00:03:21 00:03:25 going to do is i'm going to use uh
00:03:22 00:03:27 there's a free amazon sales estimator
00:03:25 00:03:28 brought to you by jungle scout i'll link
00:03:27 00:03:29 that for you guys so you can check it
00:03:28 00:03:31 out
00:03:29 00:03:34 and all you would do is you would input
00:03:31 00:03:34 the bsr identify the marketplace you're
00:03:34 00:03:36 selling
00:03:34 00:03:37 and then also identify the category so
00:03:36 00:03:39 in this case it would be clothing shoes
00:03:37 00:03:40 and jewelry
00:03:39 00:03:42 and what that's going to do is it's
00:03:40 00:03:46 going to help you get an idea
00:03:42 00:03:47 of how many monthly sales that product
00:03:46 00:03:49 does
00:03:47 00:03:51 and you're going to be able to see
00:03:49 00:03:53 whether it's a high number or a low
00:03:51 00:03:55 number in this case not very much
00:03:53 00:03:57 so it seems like this product does not
00:03:55 00:04:00 sell all that well
00:03:57 00:04:02 and may not be something that would be
00:04:00 00:04:05 very attractive to me i'm looking for
00:04:02 00:04:06 a product that sells quite well so this
00:04:05 00:04:08 would kind of be the manual process and
00:04:06 00:04:10 so you would go
00:04:08 00:04:12 one product at a time and you would look
00:04:10 00:04:14 at the bsr range and you would try and
00:04:12 00:04:16 identify which products are selling well
00:04:14 00:04:18 and and then it would be quite a time
00:04:16 00:04:19 consuming process
00:04:18 00:04:21 so people don't really do that these
00:04:19 00:04:23 days people use tools
00:04:21 00:04:24 and you may have heard of jungle scout
00:04:23 00:04:26 or helium 10
00:04:24 00:04:28 these are two of the most popular tools
00:04:26 00:04:30 and i recommend
00:04:28 00:04:32 both of them both of them are great
00:04:30 00:04:33 they're wonderful
00:04:32 00:04:35 it's really a personal preference which
00:04:33 00:04:37 one you want to use
00:04:35 00:04:38 jungle scout i find to be a bit more
00:04:37 00:04:41 user friendly
00:04:38 00:04:42 and helium 10 you know the way that
00:04:41 00:04:43 people compare it sometimes is that
00:04:42 00:04:46 helium 10
00:04:43 00:04:47 is like people who like to use androids
00:04:46 00:04:50 and people who like to use
00:04:47 00:04:52 apple products uh iphones would be
00:04:50 00:04:54 jungle scout so jungle scout is kind of
00:04:52 00:04:56 more like the iphone user
00:04:54 00:04:58 helium 10 is more like the android user
00:04:56 00:05:00 and so in this example i'm going to
00:04:58 00:05:02 share with you jungle scout because i
00:05:00 00:05:04 like to use that one and so this is what
00:05:02 00:05:05 your jungle scout dashboard would look
00:05:04 00:05:07 like
00:05:05 00:05:09 and the way we start our product
00:05:07 00:05:11 research is through the product
00:05:09 00:05:13 database so they really make things a
00:05:11 00:05:15 lot easier for us because what we can do
00:05:13 00:05:18 is instead of looking through
00:05:15 00:05:20 each product category one by one we can
00:05:18 00:05:20 filter things so that we don't have to
00:05:20 00:05:24 go through
00:05:20 00:05:27 hundreds of thousands of pages on amazon
00:05:24 00:05:28 and so it saves us a lot of time so
00:05:27 00:05:30 we're gonna first select which
00:05:28 00:05:33 categories we want to sell in
00:05:30 00:05:33 now i would encourage you to start
00:05:33 00:05:35 thinking about
00:05:33 00:05:38 what are your passions what are your
00:05:35 00:05:40 hobbies what interests you
00:05:38 00:05:43 because chances are that you know you
00:05:40 00:05:45 could find a product within that niche
00:05:43 00:05:46 so if you love fitness then great look
00:05:45 00:05:49 for products
00:05:46 00:05:51 in the fitness category if you're
00:05:49 00:05:52 passionate about something
00:05:51 00:05:54 you're just going to be more excited to
00:05:52 00:05:56 work on it right so
00:05:54 00:05:57 if you have a passion for working out
00:05:56 00:06:01 then if you're selling
00:05:57 00:06:03 um you know a resistance band on amazon
00:06:01 00:06:05 you're probably going to be more excited
00:06:03 00:06:07 to create marketing materials for it
00:06:05 00:06:08 and it's just going to be more fun for
00:06:07 00:06:10 you to work on the business so you don't
00:06:08 00:06:11 have to be passionate about the product
00:06:10 00:06:13 you do
00:06:11 00:06:15 move forward with it's not a necessity
00:06:13 00:06:16 but if you have that option between
00:06:15 00:06:18 choosing a product you're not so
00:06:16 00:06:19 passionate about versus choosing
00:06:18 00:06:21 something you sincerely have an interest
00:06:19 00:06:23 in then by all means go for the product
00:06:21 00:06:25 that you have an interest in
00:06:23 00:06:27 so if you already know some categories
00:06:25 00:06:27 out of all of these that would excite
00:06:27 00:06:30 you
00:06:27 00:06:32 then just i would say go for those
00:06:30 00:06:34 categories you're gonna find a product a
00:06:32 00:06:36 viable product within that category
00:06:34 00:06:38 because each one of these categories has
00:06:36 00:06:39 hundreds of thousands of products to
00:06:38 00:06:40 choose from
00:06:39 00:06:42 you're bound to find some to find
00:06:40 00:06:44 something
00:06:42 00:06:45 so i'm gonna select the categories that
00:06:44 00:06:47 you don't
00:06:45 00:06:50 you probably don't want to sell in so
00:06:47 00:06:52 these are the categories i would avoid
00:06:50 00:06:54 watches because you know most people who
00:06:52 00:06:56 are buying watches they want to buy
00:06:54 00:06:58 specific name brands
00:06:56 00:06:59 so i would avoid that video games
00:06:58 00:07:01 because of course
00:06:59 00:07:02 you're not making a video game here
00:07:01 00:07:04 that's not what we're doing with private
00:07:02 00:07:09 labeling
00:07:04 00:07:09 um let's see here software
00:07:11 00:07:18 music movies and tv kindle store
00:07:24 00:07:28 computers and accessories i would
00:07:25 00:07:30 probably remove
00:07:28 00:07:31 i mean no you could keep that in there
00:07:30 00:07:32 um
00:07:31 00:07:34 yeah i mean obviously you're not going
00:07:32 00:07:37 to be selling a computer but maybe an
00:07:34 00:07:37 accessory for a computer
00:07:39 00:07:48 cameron photo cds and vinyl books
00:07:45 00:07:49 and appliances so pretty much all of
00:07:48 00:07:52 these categories
00:07:49 00:07:53 uh are viable product categories you can
00:07:52 00:07:54 find
00:07:53 00:07:57 uh great products within each of these
00:07:54 00:07:59 categories so we could do a search for
00:07:57 00:08:02 all of these categories but they're
00:07:59 00:08:04 gonna be so many results to choose from
00:08:02 00:08:06 so i would encourage you out of these
00:08:04 00:08:07 categories which of these would interest
00:08:06 00:08:10 you most and start
00:08:07 00:08:13 there and so for myself personally today
00:08:10 00:08:14 i'm gonna look at i do arts crafts and
00:08:13 00:08:16 sewing
00:08:14 00:08:18 i'm going to go there okay so next so
00:08:16 00:08:19 again remember you have to choose your
00:08:18 00:08:21 um
00:08:19 00:08:22 your country so we're going to do the us
00:08:21 00:08:24 sorry i didn't mention that earlier
00:08:22 00:08:27 now the product here is it going to be
00:08:24 00:08:28 standard or oversized
00:08:27 00:08:30 now i want to mention that when you're
00:08:28 00:08:32 first starting to sell on amazon
00:08:30 00:08:34 you're going to have way more
00:08:32 00:08:37 restrictions than someone who has
00:08:34 00:08:38 experience selling on amazon
00:08:37 00:08:40 and that's simply because you know with
00:08:38 00:08:41 your first product you've got the
00:08:40 00:08:43 training wheels on
00:08:41 00:08:44 you're really learning how to do this
00:08:43 00:08:46 process and you want to make things as
00:08:44 00:08:49 easy as possible for yourself so you're
00:08:46 00:08:50 going to try and avoid certain things
00:08:49 00:08:52 and be more cautious than someone who
00:08:50 00:08:53 has more experience
00:08:52 00:08:55 who you know they don't have the
00:08:53 00:08:56 training wheels on they can take more
00:08:55 00:08:59 risks
00:08:56 00:09:00 they know what they're doing and so
00:08:59 00:09:01 we're going to go with
00:09:00 00:09:03 you know the product criteria is going
00:09:01 00:09:04 to be more strict for you when you're
00:09:03 00:09:07 first getting started
00:09:04 00:09:08 but as you gain experience uh it's not
00:09:07 00:09:10 going to be as strict and you're going
00:09:08 00:09:11 to be able to look in product categories
00:09:10 00:09:13 that other people
00:09:11 00:09:14 who are beginning may not be able to
00:09:13 00:09:17 look into you're going to be able to
00:09:14 00:09:18 pick products that maybe beginners
00:09:17 00:09:22 wouldn't
00:09:18 00:09:25 want to pick and so the criteria changes
00:09:22 00:09:27 as you progress uh in your business
00:09:25 00:09:28 so we're gonna go with standard sizing
00:09:27 00:09:30 and the reason why is because if you
00:09:28 00:09:32 have an oversized product
00:09:30 00:09:35 that means you're gonna spend more money
00:09:32 00:09:38 at the amazon warehouse for storage fees
00:09:35 00:09:39 so we're going to go ahead with standard
00:09:38 00:09:42 now the amazon
00:09:39 00:09:42 type the seller type excuse me is either
00:09:42 00:09:46 going to be
00:09:42 00:09:47 fba or amazon fbm stands for fulfilled
00:09:46 00:09:49 by
00:09:47 00:09:51 merchant and that's if someone is like
00:09:49 00:09:52 packaging and fulfilling the products
00:09:51 00:09:54 themselves
00:09:52 00:09:55 but what we teach with the private label
00:09:54 00:09:58 method what i do
00:09:55 00:09:59 it's fulfilled by amazon so that means
00:09:58 00:10:01 that
00:09:59 00:10:02 you private label the product and you
00:10:01 00:10:06 ship it to the amazon warehouse
00:10:02 00:10:07 and then amazon picks packs and ships
00:10:06 00:10:09 the product for you
00:10:07 00:10:11 they manage returns they manage customer
00:10:09 00:10:13 support they do all of that for you so
00:10:11 00:10:14 you actually never necessarily have to
00:10:13 00:10:15 see the products
00:10:14 00:10:17 like you don't have them stored at your
00:10:15 00:10:18 house they're amazon's taking care of
00:10:17 00:10:21 them
00:10:18 00:10:22 so the seller typed can be amazon or fba
00:10:21 00:10:24 if it's amazon it simply means that
00:10:22 00:10:25 amazon themselves are selling that
00:10:24 00:10:28 product
00:10:25 00:10:30 um so we can select these two now you
00:10:28 00:10:32 have a bunch of different filter options
00:10:30 00:10:34 and you can choose what you want to do
00:10:32 00:10:38 here but i'm going to give you some
00:10:34 00:10:40 something to work with some ideas the
00:10:38 00:10:41 minimum and maximum price so as i
00:10:40 00:10:43 alluded to
00:10:41 00:10:44 in the first video of this training
00:10:43 00:10:46 series um
00:10:44 00:10:48 you don't want to be selling a product
00:10:46 00:10:51 that's under 15
00:10:48 00:10:53 if the sales price is below 15 it can be
00:10:51 00:10:55 very tough to make a profit
00:10:53 00:10:56 because you've got to account for the
00:10:55 00:10:59 amazon fees
00:10:56 00:11:02 the referral fees uh you know shipping
00:10:59 00:11:03 your landed costs all of that and a
00:11:02 00:11:05 product selling under 15
00:11:03 00:11:07 you know you can make a profit it's just
00:11:05 00:11:09 not going to be very significant
00:11:07 00:11:10 and so we prefer if you find products
00:11:09 00:11:14 that are selling between
00:11:10 00:11:15 15 to 70 so i'm going to put that in
00:11:14 00:11:17 here
00:11:15 00:11:19 and the reason why there's a max price
00:11:17 00:11:20 of about seventy dollars and simply
00:11:19 00:11:22 because
00:11:20 00:11:23 when you start to sell a product that's
00:11:22 00:11:26 higher than seventy dollars
00:11:23 00:11:27 people start it becomes more it becomes
00:11:26 00:11:30 a bigger decision for someone
00:11:27 00:11:30 right they go to amazon oftentimes to
00:11:30 00:11:33 find
00:11:30 00:11:35 cheaper products to find the best deal
00:11:33 00:11:36 and if a product's priced at over 70
00:11:35 00:11:39 dollars
00:11:36 00:11:41 then it's just
00:11:39 00:11:42 fewer people are going to add that item
00:11:41 00:11:44 to cart
00:11:42 00:11:45 and so it's kind of a sweet spot but you
00:11:44 00:11:49 can play around with that
00:11:45 00:11:50 with time okay so reviews how many
00:11:49 00:11:51 reviews should you put into these
00:11:50 00:11:54 filters
00:11:51 00:11:56 well our goal with selling on amazon is
00:11:54 00:11:59 we want to look for products that are
00:11:56 00:12:01 high demand and low competition and so
00:11:59 00:12:02 that simply means that we want to see
00:12:01 00:12:04 that people have an interest in this
00:12:02 00:12:05 product that people are buying this
00:12:04 00:12:07 product on amazon
00:12:05 00:12:09 that if i were to sell this product that
00:12:07 00:12:10 there would be enough demand from
00:12:09 00:12:13 shoppers that they would actually be
00:12:10 00:12:15 searching for this product and buying it
00:12:13 00:12:16 but we also don't want to see too much
00:12:15 00:12:17 competition
00:12:16 00:12:19 because that makes it hard for us to
00:12:17 00:12:22 compete um so the way we
00:12:19 00:12:23 identify competition is based on how
00:12:22 00:12:26 many reviews
00:12:23 00:12:28 other sellers have on their listing and
00:12:26 00:12:33 so for example if we look here
00:12:28 00:12:36 this partikular product has 13 160
00:12:33 00:12:37 reviews you can imagine how long it
00:12:36 00:12:40 would take you to acquire
00:12:37 00:12:42 that number of reviews a very long time
00:12:40 00:12:45 and so if you were to launch the same
00:12:42 00:12:47 product a very similar product on amazon
00:12:45 00:12:49 and you had no reviews because you're
00:12:47 00:12:51 just starting
00:12:49 00:12:53 you know it would be very hard for you
00:12:51 00:12:56 to compete with someone with 13
00:12:53 00:12:59 160 reviews and so
00:12:56 00:13:01 what i would recommend doing here is
00:12:59 00:13:04 inputting a maximum number of reviews
00:13:01 00:13:06 you can put 50 reviews here and that
00:13:04 00:13:09 just means that you're really looking
00:13:06 00:13:12 for products that have low um
00:13:09 00:13:13 low competition but it will limit your
00:13:12 00:13:15 search results
00:13:13 00:13:16 um you're going to have fewer results if
00:13:15 00:13:18 you
00:13:16 00:13:19 if you want to start this way that's
00:13:18 00:13:22 great but if you find that you don't
00:13:19 00:13:23 have many results you can increase that
00:13:22 00:13:26 to 500
00:13:23 00:13:27 or even 100 200 because that just means
00:13:26 00:13:28 that
00:13:27 00:13:30 there's going to be more competition but
00:13:28 00:13:30 you're going to have more results that
00:13:30 00:13:32 show up
00:13:30 00:13:35 so i'm going to put it for 500 for right
00:13:32 00:13:37 now so minimum sales is how many
00:13:35 00:13:39 monthly sales they are doing so how many
00:13:37 00:13:42 orders are they
00:13:39 00:13:44 moving per month and i would say that
00:13:42 00:13:47 you want to look for
00:13:44 00:13:50 products that are doing a minimum of 300
00:13:47 00:13:52 orders per month because that if you do
00:13:50 00:13:53 the math that adds up to about 10 units
00:13:52 00:13:56 per day
00:13:53 00:13:58 that's a good number to start with um
00:13:56 00:14:00 anything less if they're doing like five
00:13:58 00:14:02 units per day or three units today
00:14:00 00:14:04 per day it's not very significant so you
00:14:02 00:14:07 want to look for
00:14:04 00:14:08 a category that has quite a bit of
00:14:07 00:14:12 traction
00:14:08 00:14:15 so 300 per day is a good number
00:14:12 00:14:16 so you can obviously add more filters
00:14:15 00:14:20 here but i would say
00:14:16 00:14:23 these are the uh basic ones
00:14:20 00:14:24 minimum and maximum weight you could put
00:14:23 00:14:27 that in there like if you don't want
00:14:24 00:14:28 something that's too heavy because you
00:14:27 00:14:30 know the heavier the product the more
00:14:28 00:14:32 it's going to cost you to ship the item
00:14:30 00:14:35 so you could say you don't want anything
00:14:32 00:14:37 that's above like 2.5 pounds
00:14:35 00:14:39 and there are some other things that you
00:14:37 00:14:40 could input here for myself i'm going to
00:14:39 00:14:42 leave this blank
00:14:40 00:14:44 the only other thing that i'm going to
00:14:42 00:14:48 insert here is um
00:14:44 00:14:51 maximum rating so the rating is how well
00:14:48 00:14:54 do customers rate your product on amazon
00:14:51 00:14:56 and if we look here this product here is
00:14:54 00:14:59 rated 4.7 out of 5.
00:14:56 00:15:00 so it's rated very well actually all
00:14:59 00:15:03 these products are rated very well
00:15:00 00:15:05 this one's five out of five so they've
00:15:03 00:15:08 done a really great job
00:15:05 00:15:10 um and what we want to do is
00:15:08 00:15:12 we don't want to go into a category
00:15:10 00:15:15 where everyone's
00:15:12 00:15:16 like doing so well so we don't want to
00:15:15 00:15:19 go into a category where
00:15:16 00:15:20 every product is listed as rated five
00:15:19 00:15:21 stars
00:15:20 00:15:24 because that means that we don't really
00:15:21 00:15:25 have anything to approve improve upon
00:15:24 00:15:28 all the other sellers are doing really
00:15:25 00:15:30 well customers are very happy
00:15:28 00:15:31 we want to look for products that have
00:15:30 00:15:34 high demand
00:15:31 00:15:36 but that need improvement so this here
00:15:34 00:15:39 is an example of a product that is
00:15:36 00:15:41 rated poorly it's 3.1 out of 5 stars
00:15:39 00:15:42 and i don't know about you but if i'm
00:15:41 00:15:44 shopping on amazon i'm looking for
00:15:42 00:15:47 products that are rated like at least
00:15:44 00:15:48 four stars out of five you know four out
00:15:47 00:15:50 of
00:15:48 00:15:52 five is reasonable but anything below
00:15:50 00:15:53 that then i'm like questioning the
00:15:52 00:15:56 quality of the product
00:15:53 00:15:57 and i'm kind of expecting that i'm going
00:15:56 00:15:59 to be disappointed in the product if
00:15:57 00:16:01 other people are disappointed in it
00:15:59 00:16:02 because remember that this is rated by
00:16:01 00:16:04 all the customers
00:16:02 00:16:07 and so this is social proof so the
00:16:04 00:16:08 reason why we are looking for products
00:16:07 00:16:10 like this is because we're not just
00:16:08 00:16:11 looking for products that are rated
00:16:10 00:16:12 poorly
00:16:11 00:16:15 we're looking for products that are
00:16:12 00:16:17 rated poorly but have high demand
00:16:15 00:16:19 what that means is that even though this
00:16:17 00:16:21 product is rated three
00:16:19 00:16:22 out of five stars people are still
00:16:21 00:16:25 buying it
00:16:22 00:16:26 because people want it people need this
00:16:25 00:16:29 product
00:16:26 00:16:31 and unfortunately the sellers on amazon
00:16:29 00:16:32 are not doing a good job at providing
00:16:31 00:16:34 the highest quality product
00:16:32 00:16:36 but they're still getting sales and so
00:16:34 00:16:39 what that tells us is that
00:16:36 00:16:40 as amazon sellers we can now go in we
00:16:39 00:16:42 can go and find a manufacturer
00:16:40 00:16:44 and source a premium version of this
00:16:42 00:16:45 product
00:16:44 00:16:47 and we can get five-star reviews because
00:16:45 00:16:50 we're sourcing a better version
00:16:47 00:16:51 and that way people will who are
00:16:50 00:16:52 purchasing looking to purchase this
00:16:51 00:16:54 product
00:16:52 00:16:55 will naturally gravitate towards us
00:16:54 00:16:58 rather than
00:16:55 00:16:59 this these sellers here who have 3.1 out
00:16:58 00:17:01 of 5 stars
00:16:59 00:17:03 so that's what we're doing here when we
00:17:01 00:17:07 input
00:17:03 00:17:09 uh 3.7 so the reason we put 3.7 because
00:17:07 00:17:10 on amazon it looks like three and a half
00:17:09 00:17:12 stars
00:17:10 00:17:14 um so that's what i would input i
00:17:12 00:17:17 wouldn't put a minimum rating because
00:17:14 00:17:18 even if a product has one star but it
00:17:17 00:17:21 has a lot of demand
00:17:18 00:17:22 that's great fine no problem you don't
00:17:21 00:17:25 have to put this
00:17:22 00:17:27 but it's just gonna help you find uh
00:17:25 00:17:29 better product opportunities because
00:17:27 00:17:30 you're not just looking at products that
00:17:29 00:17:31 have demand
00:17:30 00:17:33 but you're looking at products where
00:17:31 00:17:35 there's room for improvement
00:17:33 00:17:38 so other than that the rest of the stuff
00:17:35 00:17:39 isn't as important
00:17:38 00:17:41 you don't necessarily have to include
00:17:39 00:17:44 keywords or exclude
00:17:41 00:17:47 excluding top brands simply means that
00:17:44 00:17:48 if there are big brand names then you
00:17:47 00:17:49 wouldn't want them to show up in the
00:17:48 00:17:52 results
00:17:49 00:17:52 and there's a reason for that the reason
00:17:52 00:17:54 is because
00:17:52 00:17:57 people like know and trust the big brand
00:17:54 00:17:59 names big brand names spend
00:17:57 00:18:01 hundreds of thousands if not millions of
00:17:59 00:18:03 dollars on their marketing
00:18:01 00:18:05 um and so if you're competing up against
00:18:03 00:18:07 with one of those big brand names you're
00:18:05 00:18:09 you're just not going to win
00:18:07 00:18:11 so for example huggies is a really big
00:18:09 00:18:13 brand name for babies
00:18:11 00:18:15 and if you're selling a product very
00:18:13 00:18:17 much like theirs
00:18:15 00:18:18 it's hard to compete with them so you
00:18:17 00:18:20 may want to exclude
00:18:18 00:18:22 exclude top brand names but i wouldn't
00:18:20 00:18:23 for right now we're just trying to keep
00:18:22 00:18:26 things a bit more broad
00:18:23 00:18:28 so you can go ahead and search that and
00:18:26 00:18:31 using the jungle scout database and so
00:18:28 00:18:33 now we are seeing um
00:18:31 00:18:34 we're seeing 80 results so from all of
00:18:33 00:18:37 this selection here
00:18:34 00:18:38 because i've used the filters we are now
00:18:37 00:18:40 seeing 80 results
00:18:38 00:18:42 so that's good so that means i don't
00:18:40 00:18:44 have to sift through hundreds of
00:18:42 00:18:45 amazon pages to look for products that
00:18:44 00:18:47 meet this criteria
00:18:45 00:18:49 i can just have jungle scout do the work
00:18:47 00:18:50 for us now what i'm going to do is i'm
00:18:49 00:18:52 going to go through these
00:18:50 00:18:54 if there's anything that's peaking my
00:18:52 00:18:56 attention i'm going to
00:18:54 00:18:58 put it in the spreadsheet so that i can
00:18:56 00:19:00 later do further analysis on that
00:18:58 00:19:00 product
00:19:01 00:19:05 this looks like some type of paint
00:19:06 00:19:10 i mean they're doing pretty good with 39
00:19:08 00:19:12 000 a month so yeah i am quite
00:19:10 00:19:14 interested in this and then if you don't
00:19:12 00:19:15 want to create a spreadsheet like a
00:19:14 00:19:18 separate spreadsheet you can actually
00:19:15 00:19:20 use jungle scout jungle scout has this
00:19:18 00:19:21 feature for you uh let me see where we
00:19:20 00:19:23 can do that
00:19:21 00:19:25 where you can just say here add product
00:19:23 00:19:27 to your product tracker
00:19:25 00:19:29 so let's create a new group we'll call
00:19:27 00:19:31 it um
00:19:29 00:19:33 we're going to call it the arts group so
00:19:31 00:19:34 this would be like instead of using a
00:19:33 00:19:36 spreadsheet
00:19:34 00:19:39 which actually i would recommend it's
00:19:36 00:19:40 just easier to keep it all in one place
00:19:39 00:19:42 okay so here we have some sort of
00:19:40 00:19:45 portable sewing machine
00:19:42 00:19:47 that looks kind of interesting um i
00:19:45 00:19:50 wonder how heavy it is though but it is
00:19:47 00:19:51 selling at a good price 59.99
00:19:50 00:19:53 i like to see products that are selling
00:19:51 00:19:54 at a higher price because that often
00:19:53 00:19:56 means that there's going to be more of a
00:19:54 00:19:57 profit margin for me
00:19:56 00:20:01 um you can see here that they're kind of
00:19:57 00:20:01 estimating the profit
00:20:02 00:20:07 so here they're saying that your profit
00:20:04 00:20:10 would be around 42 dollars
00:20:07 00:20:12 which sounds pretty great
00:20:10 00:20:13 so yeah i definitely am more interested
00:20:12 00:20:14 in this product i would like to
00:20:13 00:20:16 investigate it further so i'm just going
00:20:14 00:20:19 to add it to my product tracker
00:20:16 00:20:21 in the arts category we can see here
00:20:19 00:20:25 another sewing machine
00:20:21 00:20:27 okay so this seems to be like another
00:20:25 00:20:27 kind of sewing machine except it's a
00:20:27 00:20:31 different
00:20:27 00:20:33 version it's a handheld sewing machine
00:20:31 00:20:34 and uh they're doing pretty well as as
00:20:33 00:20:38 well you know
00:20:34 00:20:39 14 000 a month in revenue only 187
00:20:38 00:20:43 reviews
00:20:39 00:20:47 uh they're making about a
00:20:43 00:20:49 14 profit margin
00:20:47 00:20:51 not so bad i'm going to add that to my
00:20:49 00:20:52 list as well
00:20:51 00:20:54 so a lot of different kind of sewing
00:20:52 00:20:55 machines so this is kind of peaking my
00:20:54 00:20:58 curiosity about
00:20:55 00:20:59 showing sewing machines uh this is some
00:20:58 00:21:02 sort of
00:20:59 00:21:03 ring okay interesting i wouldn't sell a
00:21:02 00:21:06 ring because
00:21:03 00:21:07 a there's going to be different sizes
00:21:06 00:21:09 and you're not going to sell
00:21:07 00:21:10 every size possible so you would have to
00:21:09 00:21:13 kind of pick one
00:21:10 00:21:14 size and it can just get complex you
00:21:13 00:21:16 want to avoid picking products with
00:21:14 00:21:17 variations
00:21:16 00:21:19 a variation means that like there's
00:21:17 00:21:21 different colors different sizes
00:21:19 00:21:22 different patterns
00:21:21 00:21:25 and it just means that it's going to
00:21:22 00:21:26 cost you more in inventory and it's
00:21:25 00:21:27 going to be more complex for you as a
00:21:26 00:21:29 brand new seller
00:21:27 00:21:30 so it's better to just pick a simple
00:21:29 00:21:32 product something that's like
00:21:30 00:21:34 there's only one uh you're not selling
00:21:32 00:21:37 multiple items
00:21:34 00:21:39 so this i i would not be interested in
00:21:37 00:21:39 selling
00:21:39 00:21:44 okay what's this so this is some sort of
00:21:42 00:21:47 vinyl
00:21:44 00:21:48 wow they're doing really well let's add
00:21:47 00:21:51 this
00:21:48 00:21:52 so i'm not really going into too much
00:21:51 00:21:54 research here i'm just like picking
00:21:52 00:21:56 products that i'm interested in
00:21:54 00:21:57 discovering more
00:21:56 00:22:00 and we're gonna go through those in
00:21:57 00:22:02 detail a little bit more after
00:22:00 00:22:03 so i'm just going to go ahead and go
00:22:02 00:22:05 through all of these results and then
00:22:03 00:22:08 continue to pick my products
00:22:05 00:22:09 if i don't find enough products that i'm
00:22:08 00:22:11 interested in
00:22:09 00:22:13 or viable products then what i would do
00:22:11 00:22:15 is i would select other categories
00:22:13 00:22:17 so for example let's say i'm also
00:22:15 00:22:18 interested in baby well right now i have
00:22:17 00:22:21 80 results
00:22:18 00:22:23 so with the same exact filters but
00:22:21 00:22:25 adding another category
00:22:23 00:22:26 now how many products i have are 165 to
00:22:25 00:22:28 choose from
00:22:26 00:22:30 so you could then you know select more
00:22:28 00:22:32 categories if you're struggling to find
00:22:30 00:22:33 products or you could you know change
00:22:32 00:22:35 your filters a bit more
00:22:33 00:22:36 all right so we are here in the product
00:22:35 00:22:39 tracker and this is where
00:22:36 00:22:40 we track the products that we want to
00:22:39 00:22:41 further investigate
00:22:40 00:22:43 so i'm going to start with this one here
00:22:41 00:22:45 this is quite interesting the handheld
00:22:43 00:22:47 sewing machine so i'm going to open it
00:22:45 00:22:49 on amazon
00:22:47 00:22:51 as we can see here this is the listing
00:22:49 00:22:54 so what i want to do is i want to find
00:22:51 00:22:56 the main keyword for this product the
00:22:54 00:22:58 main keyword is just what
00:22:56 00:23:00 it's what customers are searching for on
00:22:58 00:23:02 the amazon search engine
00:23:00 00:23:03 so you know you as you are a customer
00:23:02 00:23:05 what would you search for if you were
00:23:03 00:23:06 looking for this product
00:23:05 00:23:08 chances are you're not going to be
00:23:06 00:23:10 searching for a cordless
00:23:08 00:23:12 portable electric sewing machine you're
00:23:10 00:23:14 just going to be searching for handheld
00:23:12 00:23:16 sewing machine so that would be the main
00:23:14 00:23:18 keyword so i'm going to paste this
00:23:16 00:23:20 here oops without the brand name that's
00:23:18 00:23:23 their brand name
00:23:20 00:23:25 and i'm going to select all departments
00:23:23 00:23:27 instead of just selecting one department
00:23:25 00:23:28 and this is going to help me further
00:23:27 00:23:31 investigate the
00:23:28 00:23:32 product as a category rather than the
00:23:31 00:23:34 individual product
00:23:32 00:23:37 so for this i'm going to click on the
00:23:34 00:23:40 jungle scout chrome extension
00:23:37 00:23:41 and it's going to pull up a lot of data
00:23:40 00:23:43 it's going to do a lot of math for me so
00:23:41 00:23:45 if you're anything like myself who's
00:23:43 00:23:47 a bit mathematikally challenged this is
00:23:45 00:23:49 super helpful
00:23:47 00:23:50 and so what i'm going to do here is i'm
00:23:49 00:23:52 just going to start looking at the
00:23:50 00:23:55 numbers to get a better idea of
00:23:52 00:23:57 what this category offers so
00:23:55 00:23:59 monthly sales we want to see that the
00:23:57 00:24:01 numbers above 300
00:23:59 00:24:03 these are the average monthly sales
00:24:01 00:24:05 remember that we want to see that
00:24:03 00:24:07 on average people are selling more than
00:24:05 00:24:09 10 units uh per day
00:24:07 00:24:10 and so it's good we're seeing a good
00:24:09 00:24:14 amount here
00:24:10 00:24:16 um the opportunity to score it's
00:24:14 00:24:18 it's good information to have but i
00:24:16 00:24:20 wouldn't depend on it
00:24:18 00:24:22 i find that sometimes it can be
00:24:20 00:24:23 misleading
00:24:22 00:24:26 what we really want to look at here are
00:24:23 00:24:26 like the top 10 listings and we want to
00:24:26 00:24:28 see
00:24:26 00:24:30 the information about it now we want to
00:24:28 00:24:32 be careful because
00:24:30 00:24:34 even though we typed in handheld sewing
00:24:32 00:24:34 machine you can see here that some of
00:24:34 00:24:36 the
00:24:34 00:24:38 the search results are not handheld
00:24:36 00:24:39 sewing machine these are full-size
00:24:38 00:24:41 sewing machines
00:24:39 00:24:43 so we want to remove these from the
00:24:41 00:24:45 search results because they are skewing
00:24:43 00:24:46 the results so we are only looking for
00:24:45 00:24:48 products
00:24:46 00:24:50 um that are similar to the product that
00:24:48 00:24:53 we chose in the product tracker
00:24:50 00:24:55 so in this case i would remove this
00:24:53 00:24:56 because it's not fitting the results
00:24:55 00:24:58 this also this is like
00:24:56 00:25:00 a different kind of sewing machine but
00:24:58 00:25:03 it's not what i'm looking for
00:25:00 00:25:04 same with this so as you can see as i
00:25:03 00:25:07 remove this
00:25:04 00:25:11 it changes the numbers here this looks
00:25:07 00:25:11 about right yep those look accurate
00:25:12 00:25:18 yep yep all of this looks about the same
00:25:16 00:25:22 great so we're getting a better idea now
00:25:18 00:25:29 once we remove the products that
00:25:22 00:25:29 are not meeting the description
00:25:32 00:25:36 so you can see average sales are
00:25:33 00:25:42 declining so i'm seeing less and less
00:25:36 00:25:44 demand for this product
00:25:42 00:25:46 all right so the rest of these so oh
00:25:44 00:25:49 this one too
00:25:46 00:25:51 okay so the rest of these are handheld
00:25:49 00:25:54 uh sewing machines so
00:25:51 00:25:57 the data is going to be more accurate
00:25:54 00:26:01 so what we are looking for here is
00:25:57 00:26:04 first and foremost we want to see that
00:26:01 00:26:05 within the top 10 uh sellers we want to
00:26:04 00:26:07 see that
00:26:05 00:26:08 you know the top 10 there are a few
00:26:07 00:26:11 listings that have
00:26:08 00:26:13 under 500 reviews if they all have like
00:26:11 00:26:15 500 plus reviews
00:26:13 00:26:17 that means there's a lot of competition
00:26:15 00:26:19 it's going to be very hard for
00:26:17 00:26:21 us to compete with them so we're looking
00:26:19 00:26:24 for sellers who have fewer than 500
00:26:21 00:26:25 reviews but are still doing well
00:26:24 00:26:28 so in this case we can see here that
00:26:25 00:26:30 this one's about 236 and they're doing
00:26:28 00:26:33 roughly 54 000
00:26:30 00:26:37 per month in revenue 106 doing
00:26:33 00:26:40 14 000 46 doing 14 000
00:26:37 00:26:42 so we are seeing that there are some
00:26:40 00:26:43 here that have quite a large number of
00:26:42 00:26:45 reviews
00:26:43 00:26:46 but we're also seeing some that have way
00:26:45 00:26:49 fewer
00:26:46 00:26:52 and so um this is looking
00:26:49 00:26:53 more promising right 97 reviews and
00:26:52 00:26:55 they're doing 18
00:26:53 00:26:57 000 a month so in fact they're doing
00:26:55 00:27:00 better than this listing here who has
00:26:57 00:27:02 1500 reviews doing around 14 000
00:27:00 00:27:04 a month so we're looking to make sure
00:27:02 00:27:06 that there's no monopoly
00:27:04 00:27:08 sometimes we can see that there is one
00:27:06 00:27:11 listing that gets
00:27:08 00:27:12 almost all of the sales so this listing
00:27:11 00:27:15 is
00:27:12 00:27:16 um the the main competitor and most
00:27:15 00:27:19 people who buy this product
00:27:16 00:27:20 buy from this seller and so if you see
00:27:19 00:27:22 that
00:27:20 00:27:23 that's something to be aware of because
00:27:22 00:27:25 then they may be
00:27:23 00:27:27 uh you know they're taking up all the
00:27:25 00:27:30 market share they are
00:27:27 00:27:31 um it's going to be very hard for you to
00:27:30 00:27:32 compete with that so we're looking
00:27:31 00:27:35 we're not we don't want to see a
00:27:32 00:27:36 monopoly here and in this case it's
00:27:35 00:27:38 looking like
00:27:36 00:27:40 the sales are evenly distributed among
00:27:38 00:27:43 sellers
00:27:40 00:27:44 even those with few reviews so that's
00:27:43 00:27:45 good
00:27:44 00:27:47 another thing we are looking for is the
00:27:45 00:27:48 rating so again we kind of want to look
00:27:47 00:27:51 for
00:27:48 00:27:52 a category where not every seller is
00:27:51 00:27:55 rated 5 stars
00:27:52 00:27:57 or 4.7 stars or 4.5
00:27:55 00:27:59 we want to see a category where there's
00:27:57 00:28:00 room for improvement
00:27:59 00:28:02 and so we are seeing that here there are
00:28:00 00:28:05 some that are rated high
00:28:02 00:28:08 some that are rated low so there's
00:28:05 00:28:10 definitely room for improvement
00:28:08 00:28:11 we're also looking to see if there's any
00:28:10 00:28:14 big brand names
00:28:11 00:28:16 again we want to avoid any really large
00:28:14 00:28:18 brand names that
00:28:16 00:28:19 may be making it much harder for us to
00:28:18 00:28:23 compete
00:28:19 00:28:24 in this case uh i'm not sure this may be
00:28:23 00:28:26 a big brand name
00:28:24 00:28:28 i'm not familiar with handheld sewing
00:28:26 00:28:30 machines but i could
00:28:28 00:28:32 the way i could find out is i could copy
00:28:30 00:28:34 the brand name
00:28:32 00:28:36 and i could paste it into google to
00:28:34 00:28:37 learn more or i could click here on the
00:28:36 00:28:44 brand
00:28:37 00:28:45 see what they're selling
00:28:44 00:28:48 and in this case i'm going to actually
00:28:45 00:28:50 paste it into google
00:28:48 00:28:51 uh it doesn't seem like they are a big
00:28:50 00:28:53 brand name
00:28:51 00:28:55 if they were they would have definitely
00:28:53 00:28:57 showed up in the top results here
00:28:55 00:28:58 so in this case it just it's it's not a
00:28:57 00:28:59 big brand name that i need to be
00:28:58 00:29:02 worrying about
00:28:59 00:29:03 so in terms of profit margin you are
00:29:02 00:29:06 looking to
00:29:03 00:29:10 uh have a gross 30
00:29:06 00:29:13 profit margin and above and
00:29:10 00:29:13 you could get by with a 25 profit margin
00:29:13 00:29:15 but
00:29:13 00:29:18 it's really going to help you to have at
00:29:15 00:29:21 least 30 because you have to account for
00:29:18 00:29:25 marketing expenses promotions
00:29:21 00:29:27 there are going to be costs um that are
00:29:25 00:29:28 especially when you're first building
00:29:27 00:29:30 your brand and starting to sell your
00:29:28 00:29:31 product for the first time there are
00:29:30 00:29:33 more expenses so
00:29:31 00:29:35 you want to try and aim for a 30 plus
00:29:33 00:29:37 profit margin
00:29:35 00:29:38 jungle scout has this profit uh
00:29:37 00:29:41 calculator here
00:29:38 00:29:42 so based on the category the size of the
00:29:41 00:29:44 product
00:29:42 00:29:46 it tells you what the fba fulfillment
00:29:44 00:29:49 fee is for this product they're paying
00:29:46 00:29:51 7.78 per product sold
00:29:49 00:29:54 so yeah the fba fee it's quite high it's
00:29:51 00:29:56 usually up to 15 percent
00:29:54 00:29:58 uh which you know that's just the cost
00:29:56 00:30:00 of doing business on amazon and it's
00:29:58 00:30:01 definitely worth it for what they do for
00:30:00 00:30:04 us
00:30:01 00:30:05 um sorry that's the fulfillment fee and
00:30:04 00:30:07 the referral fee is three dollars and
00:30:05 00:30:09 ninety cents
00:30:07 00:30:10 now in order to get a more accurate uh
00:30:09 00:30:13 profit margin
00:30:10 00:30:15 here we're showing a 14 profit margin
00:30:13 00:30:15 but we need to know what the product
00:30:15 00:30:17 cost
00:30:15 00:30:18 is and you're not really going to know
00:30:17 00:30:20 what the exact
00:30:18 00:30:23 cost of the product is until you
00:30:20 00:30:25 actually reach out to suppliers
00:30:23 00:30:27 so if you are now narrowing down your
00:30:25 00:30:29 list so by now you should have like at
00:30:27 00:30:31 least 20 products
00:30:29 00:30:32 you know 15 to 20 products on your
00:30:31 00:30:34 product list
00:30:32 00:30:36 and then you got to narrow that product
00:30:34 00:30:38 list down and eventually you narrow that
00:30:36 00:30:39 product list down to your top three
00:30:38 00:30:41 products
00:30:39 00:30:43 that you would choose to sell on amazon
00:30:41 00:30:44 and how you determine which product to
00:30:43 00:30:46 go
00:30:44 00:30:49 with is you have to contact suppliers to
00:30:46 00:30:52 find out what the true profit margin is
00:30:49 00:30:53 and so the way that you do that
00:30:52 00:30:55 is you can use a website such as
00:30:53 00:30:57 alibaba.com
00:30:55 00:30:59 and you can type in the main keyword in
00:30:57 00:31:02 that website
00:30:59 00:31:04 and we are going to be looking for
00:31:02 00:31:06 products that are very similar
00:31:04 00:31:07 that look very similar to the product
00:31:06 00:31:10 that we wish to sell
00:31:07 00:31:12 so aesthetikally we're looking for a
00:31:10 00:31:13 product that looks like that handheld
00:31:12 00:31:17 sewing machine
00:31:13 00:31:19 so this could maybe pass maybe this one
00:31:17 00:31:21 we're trying to get as close as possible
00:31:19 00:31:26 to this
00:31:21 00:31:26 which let me click on it
00:31:31 00:31:34 so that's what it looks like they
00:31:33 00:31:36 actually don't even have their logo on
00:31:34 00:31:40 it or anything
00:31:36 00:31:42 so let's see here
00:31:40 00:31:44 i mean this looks pretty much pretty
00:31:42 00:31:45 much identikal so i'm going to click on
00:31:44 00:31:46 this product
00:31:45 00:31:49 now you're going to see here this is
00:31:46 00:31:52 alibaba so they have a price range
00:31:49 00:31:55 between 2.39 to
00:31:52 00:31:57 2.59 so that's going to give you
00:31:55 00:31:59 an estimate of how much per unit the
00:31:57 00:32:00 product cost
00:31:59 00:32:02 now it's going to depend on how many
00:32:00 00:32:03 units you order
00:32:02 00:32:06 the larger your order with the
00:32:03 00:32:10 manufacturer the cheaper it is per
00:32:06 00:32:11 unit so if you order a small quantity
00:32:10 00:32:14 they're going to tell you what their moq
00:32:11 00:32:16 is moq stands for minimum
00:32:14 00:32:17 order quantity and if you order the
00:32:16 00:32:20 smallest
00:32:17 00:32:22 quantity which say their minimum order
00:32:20 00:32:23 is 300 units and that's how many units
00:32:22 00:32:24 you order
00:32:23 00:32:26 then the price per unit is going to be
00:32:24 00:32:29 more than if you were to order a
00:32:26 00:32:30 thousand units if you ordered a thousand
00:32:29 00:32:33 units it would be a little bit
00:32:30 00:32:35 less expensive per unit and so they do
00:32:33 00:32:37 this because they encourage you to place
00:32:35 00:32:39 larger orders
00:32:37 00:32:40 so you can get kind of a bit of an
00:32:39 00:32:43 estimate here
00:32:40 00:32:43 for now you can plug this information
00:32:43 00:32:47 into
00:32:43 00:32:49 the jungle scout uh
00:32:47 00:32:51 profit margin calculator but you can
00:32:49 00:32:54 just simply contact the supplier
00:32:51 00:32:56 and ask them what their minimum order is
00:32:54 00:32:57 ask them how much it will cost and ask
00:32:56 00:32:59 them like
00:32:57 00:33:01 hey can i put my brand name on this
00:32:59 00:33:03 product can i customize this product
00:33:01 00:33:05 so we're going to get into that in a
00:33:03 00:33:06 second so you can put in the product
00:33:05 00:33:08 cost here
00:33:06 00:33:09 um even if you're just estimating for
00:33:08 00:33:10 now just to kind of help you narrow down
00:33:09 00:33:13 that
00:33:10 00:33:14 product list and then you can calculate
00:33:13 00:33:17 and you can see here that the return on
00:33:14 00:33:20 investment is 499 percent
00:33:17 00:33:21 which is good you want to aim for at
00:33:20 00:33:24 least a 100
00:33:21 00:33:26 100 roi which means that for
00:33:24 00:33:27 every dollar you put in you're getting
00:33:26 00:33:30 two dollars back
00:33:27 00:33:31 and your profit margin we can calculate
00:33:30 00:33:36 it with the
00:33:31 00:33:37 calculator here we can do a profit of
00:33:36 00:33:40 11.92
00:33:37 00:33:43 divided by the product cost product
00:33:40 00:33:43 price
00:33:46 00:33:52 so about a 45 profit margin here
00:33:49 00:33:54 and there are going to be other expenses
00:33:52 00:33:56 right so this is kind of an estimated
00:33:54 00:33:58 gross profit margin
00:33:56 00:33:59 so you know you can calculate that
00:33:58 00:34:02 there's probably going to be another 5
00:33:59 00:34:05 10 that comes out of that for
00:34:02 00:34:07 landed costs for marketing any
00:34:05 00:34:10 additional expenses so
00:34:07 00:34:10 this may work this may be a product that
00:34:10 00:34:13 is
00:34:10 00:34:14 has enough profit has enough demand you
00:34:13 00:34:16 would still need to do a bit more
00:34:14 00:34:18 investigation of course this was just
00:34:16 00:34:20 very very basic i'm just giving you a
00:34:18 00:34:21 simple example here is the first product
00:34:20 00:34:23 i picked
00:34:21 00:34:24 so by no means am i saying go and source
00:34:23 00:34:26 this product
00:34:24 00:34:28 you definitely need to investigate
00:34:26 00:34:30 further but this gives you an idea of
00:34:28 00:34:32 what what we're trying to do here
00:34:30 00:34:34 so to help me make my decision a few
00:34:32 00:34:36 other things i'm going to consider
00:34:34 00:34:37 aside from the profit margin and making
00:34:36 00:34:40 sure that the numbers add up
00:34:37 00:34:41 is number one is how can i improve this
00:34:40 00:34:42 product
00:34:41 00:34:44 so again this comes back to kind of
00:34:42 00:34:46 looking at the reviews
00:34:44 00:34:47 so what i would do here is i would click
00:34:46 00:34:50 on the reviews
00:34:47 00:34:52 i would go and look at all the you know
00:34:50 00:34:54 four star and below reviews
00:34:52 00:34:56 i would open up a spreadsheet and take
00:34:54 00:34:58 notes to see what are the most common
00:34:56 00:34:59 complaints that people have about this
00:34:58 00:35:00 product
00:34:59 00:35:02 so if i look here at the one star
00:35:00 00:35:04 reviews let's read a few of them
00:35:02 00:35:07 together
00:35:04 00:35:08 um unit literally died the very second i
00:35:07 00:35:12 used it
00:35:08 00:35:12 okay so that's not good
00:35:14 00:35:17 um
00:35:18 00:35:22 okay so just really low quality
00:35:27 00:35:31 okay so people are very unhappy with
00:35:29 00:35:32 this product it's rated 2.7 out of 5
00:35:31 00:35:35 stars so
00:35:32 00:35:37 it's rated really poorly so we could
00:35:35 00:35:39 definitely make some improvements now
00:35:37 00:35:41 the way that we do this so once i have
00:35:39 00:35:43 read the feedback from
00:35:41 00:35:45 existing customers what i'm going to do
00:35:43 00:35:47 is i'm going to take some notes
00:35:45 00:35:48 and i'm going to contact suppliers on
00:35:47 00:35:49 alibaba
00:35:48 00:35:51 i'm going to let them know hey like this
00:35:49 00:35:53 is the feedback from customers
00:35:51 00:35:55 i want to make these improvements to the
00:35:53 00:35:56 product can you do that
00:35:55 00:35:58 and you don't want to make too many
00:35:56 00:36:00 improvements you want to you want to
00:35:58 00:36:03 identify what are the most
00:36:00 00:36:04 uh important things that i could do to
00:36:03 00:36:05 really improve the quality of this
00:36:04 00:36:07 product
00:36:05 00:36:09 for this product like obviously quality
00:36:07 00:36:10 is an issue so
00:36:09 00:36:12 naturally you're going to be looking for
00:36:10 00:36:15 a supplier that is higher quality so it
00:36:12 00:36:15 may cost you more per unit to find that
00:36:15 00:36:17 supplier
00:36:15 00:36:19 you contact the supplier and you ask
00:36:17 00:36:22 them can you make these modifications
00:36:19 00:36:23 and if so how much is it going to cost
00:36:22 00:36:24 me to do that
00:36:23 00:36:26 because remember that they're not just
00:36:24 00:36:28 going to do it for free they're going to
00:36:26 00:36:29 charge you for it so usually it's not
00:36:28 00:36:31 going to cost
00:36:29 00:36:33 much it's going to be maybe a few
00:36:31 00:36:34 pennies maybe a couple dollars
00:36:33 00:36:36 it really depends on what the
00:36:34 00:36:38 modifications are
00:36:36 00:36:40 but your goal is to do maybe one or two
00:36:38 00:36:43 things that can make a significant
00:36:40 00:36:45 impact and create for an overall better
00:36:43 00:36:46 customer experience so that when people
00:36:45 00:36:49 buy this product
00:36:46 00:36:51 they are willing and happy to leave you
00:36:49 00:36:54 a five-star review because
00:36:51 00:36:56 you delivered you promised a product and
00:36:54 00:36:59 you delivered on that promise
00:36:56 00:37:00 and so that's what our goal is so if you
00:36:59 00:37:02 find that a product
00:37:00 00:37:04 there's not much that you can do to
00:37:02 00:37:06 improve it or you lack ideas
00:37:04 00:37:08 maybe the suppliers are unable to
00:37:06 00:37:09 improve it or it would
00:37:08 00:37:11 cost you too much to make those
00:37:09 00:37:12 modifications
00:37:11 00:37:14 then you know that's something that i
00:37:12 00:37:15 would consider maybe that's not a good
00:37:14 00:37:16 fit for you maybe there's another
00:37:15 00:37:19 product that you could pick
00:37:16 00:37:21 that may be a better option now the
00:37:19 00:37:24 second thing you need to consider
00:37:21 00:37:26 is how am i going to market this product
00:37:24 00:37:28 marketing is is extremely important you
00:37:26 00:37:33 could have a
00:37:28 00:37:34 fantastik product to sell high quality
00:37:33 00:37:36 something that's really going to help
00:37:34 00:37:38 people but if you don't know how to
00:37:36 00:37:38 market your product if you don't know
00:37:38 00:37:41 how to get it
00:37:38 00:37:43 in front of people then they're never
00:37:41 00:37:44 gonna have the opportunity to purchase
00:37:43 00:37:47 the product from you
00:37:44 00:37:49 and so your marketing is very important
00:37:47 00:37:50 and so yes there are certain things on
00:37:49 00:37:51 amazon
00:37:50 00:37:53 like turning on amazon ads which
00:37:51 00:37:55 everyone does
00:37:53 00:37:56 that's one way to market your product
00:37:55 00:37:56 but what are you going to do aside from
00:37:56 00:37:58 that
00:37:56 00:38:00 how are you going to market this product
00:37:58 00:38:01 so there may be some products on your
00:38:00 00:38:04 list
00:38:01 00:38:04 that are more marketable than others for
00:38:04 00:38:08 example
00:38:04 00:38:11 uh like a toilet brush is gonna be
00:38:08 00:38:15 less a less appealing product to market
00:38:11 00:38:17 than say a floaty for the pool
00:38:15 00:38:18 a floatie for the pool i can think of a
00:38:17 00:38:20 million ideas
00:38:18 00:38:22 of what i'm gonna do for marketing i
00:38:20 00:38:23 could have you know kids outside on the
00:38:22 00:38:26 pool plane with it
00:38:23 00:38:28 i could have my dog on it um i could
00:38:26 00:38:30 take it out to like a very fancy pool
00:38:28 00:38:33 and do like a photo session there
00:38:30 00:38:35 i could take some pictures by a boat
00:38:33 00:38:37 to make it look you know special
00:38:35 00:38:39 luxurious i'm just coming up with some
00:38:37 00:38:41 things off the top of my head but
00:38:39 00:38:42 i definitely could do a lot more in
00:38:41 00:38:46 terms of the marketing
00:38:42 00:38:49 the photography the videography um
00:38:46 00:38:51 selling it on for example facebook um
00:38:49 00:38:53 facebook advertisements i could create a
00:38:51 00:38:54 video you know it's something that's
00:38:53 00:38:57 people might be scrolling and they'll
00:38:54 00:38:58 stop to look at that video because it
00:38:57 00:39:00 would be interesting
00:38:58 00:39:02 a toilet brush i'm going to be very
00:39:00 00:39:04 limited with how i can market it
00:39:02 00:39:06 it's not something that people want to
00:39:04 00:39:08 look at and
00:39:06 00:39:10 it's it's like you know you either need
00:39:08 00:39:12 one or you don't it doesn't matter how
00:39:10 00:39:13 great your toilet brush is you're not
00:39:12 00:39:14 going to sell me on buying your toilet
00:39:13 00:39:17 brush
00:39:14 00:39:18 unless i actually need one um as opposed
00:39:17 00:39:21 to like a floaty
00:39:18 00:39:23 you know i may not need a floaty but if
00:39:21 00:39:25 i see one that's really cool and your
00:39:23 00:39:25 marketing really convinces me that i
00:39:25 00:39:28 need it
00:39:25 00:39:29 then i may i may purchase it so you do
00:39:28 00:39:31 have to consider that
00:39:29 00:39:33 that's definitely something to take into
00:39:31 00:39:35 account um because there are going to be
00:39:33 00:39:35 some products that are just sexier than
00:39:35 00:39:37 others
00:39:35 00:39:39 and you can do more with them with your
00:39:37 00:39:42 marketing if you
00:39:39 00:39:43 have existing assets that can help you
00:39:42 00:39:47 market your
00:39:43 00:39:50 product for example i alluded to fitness
00:39:47 00:39:52 previously if you are a personal trainer
00:39:50 00:39:54 you're in the gym all the time you're
00:39:52 00:39:56 working out with people
00:39:54 00:39:57 and you decide to sell a resistance band
00:39:56 00:39:59 well guess what
00:39:57 00:40:00 you can do a lot more in terms of the
00:39:59 00:40:03 marketing
00:40:00 00:40:05 than someone else like myself because
00:40:03 00:40:07 you are working one-on-one with your
00:40:05 00:40:09 personal training clients
00:40:07 00:40:11 you could gift them a resistance band
00:40:09 00:40:12 and then you can take videos of them
00:40:11 00:40:13 using your product
00:40:12 00:40:16 and you can use those videos on your
00:40:13 00:40:17 instagram social media you can even turn
00:40:16 00:40:19 them into ads
00:40:17 00:40:21 which you could use on facebook you
00:40:19 00:40:23 could even insert videos now into your
00:40:21 00:40:25 amazon product listings
00:40:23 00:40:27 versus myself because i'm not a personal
00:40:25 00:40:28 trainer
00:40:27 00:40:30 you know i could still take videos and
00:40:28 00:40:32 use myself
00:40:30 00:40:34 using the product but you're going to
00:40:32 00:40:37 have way more possibilities than me
00:40:34 00:40:38 so to reiterate the five most important
00:40:37 00:40:40 elements of
00:40:38 00:40:42 you know helping you find a product
00:40:40 00:40:43 number one is
00:40:42 00:40:45 looking for a product that has high
00:40:43 00:40:48 demand low competition
00:40:45 00:40:49 so we are looking for products that
00:40:48 00:40:51 people want to buy on amazon but we
00:40:49 00:40:53 don't want to look for products that
00:40:51 00:40:54 have too much competition meaning too
00:40:53 00:40:56 many reviews
00:40:54 00:40:57 which just makes it so much hard for us
00:40:56 00:40:59 to compete with them
00:40:57 00:41:01 we're looking for products that have you
00:40:59 00:41:02 know about a thirty percent profit
00:41:01 00:41:03 margin or higher
00:41:02 00:41:06 you can get away with twenty five
00:41:03 00:41:09 percent but i would definitely aim for
00:41:06 00:41:12 30. we are looking for products between
00:41:09 00:41:15 15 to 70 dollars in price range
00:41:12 00:41:16 we are looking for products that can be
00:41:15 00:41:19 improved
00:41:16 00:41:20 products that we have there's room for
00:41:19 00:41:22 improvement
00:41:20 00:41:24 so that when we sell the same item on
00:41:22 00:41:25 amazon we can differentiate ourselves
00:41:24 00:41:27 and we can give the customer the best
00:41:25 00:41:29 experience possible
00:41:27 00:41:32 which means for us better reviews and
00:41:29 00:41:33 really being able to build a good brand
00:41:32 00:41:35 and finally we want to be looking for
00:41:33 00:41:37 private label potential
00:41:35 00:41:38 is this a product that i can private
00:41:37 00:41:40 label or is it not and
00:41:38 00:41:43 other products it's very simple to find
00:41:40 00:41:43 a manufacturer who already produces this
00:41:43 00:41:45 product
00:41:43 00:41:47 you simply slap your brand name on it
00:41:45 00:41:49 and you're good to go
00:41:47 00:41:51 other products you may have much harder
00:41:49 00:41:52 time finding manufacturers
00:41:51 00:41:54 some products they are patented which
00:41:52 00:41:55 you do have to be aware of so you have
00:41:54 00:41:56 to
00:41:55 00:41:59 kind of make sure do some patent
00:41:56 00:41:59 research so that wraps up video number
00:41:59 00:42:01 two
00:41:59 00:42:03 of my four part amazon fba video
00:42:01 00:42:05 training series for
00:42:03 00:42:06 beginners if you have yet to watch video
00:42:05 00:42:08 number one
00:42:06 00:42:10 and would like to gain access to that as
00:42:08 00:42:12 well as video three and four
00:42:10 00:42:13 you can get free access by going to
00:42:12 00:42:15 tatianajames.com
00:42:13 00:42:17 fba or clicking the link in the
00:42:15 00:42:18 description box below
00:42:17 00:42:20 i hope this video has been really
00:42:18 00:42:21 helpful for you guys if you have
00:42:20 00:42:23 questions about product research
00:42:21 00:42:25 jungle scout um please feel free to ask
00:42:23 00:42:27 me in the comment section below
00:42:25 00:42:30 otherwise i will see you in the next
00:42:27 00:42:30 video bye-bye

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