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How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

Published on: December 2 2022 by Tatiana James

With the COVID-19 pandemic raging across the globe, many businesses are struggling to stay afloat. However, one industry that has experienced a significant boost is e-commerce, with more people turning to online shopping. Amazon FBA (Fulfillment by Amazon) has become a popular business model for online sellers, allowing them to outsource the storage, packaging, and shipping of their products to Amazon. But with the pandemic affecting sales and skewing product rankings, how can sellers do Amazon FBA product research effectively?

Tips for Amazon FBA Product Research During COVID-19:

1. Use the Amazon Best Seller Rank (BSR) to gauge product popularity, but also consider the current demand and competition.

2. Check the product reviews for any mentions of COVID-19 and how it has affected the product's performance.

3. Look for products that have a steady demand year-round, rather than seasonal products that may be affected by the pandemic.

4. Analyze the product's supply chain and potential shipping delays due to the pandemic.

5. Consider sourcing products locally or within the same country to avoid international shipping complications.

While COVID-19 has presented challenges for Amazon FBA sellers, there are still opportunities to succeed with the right product research. By using the tips above and staying informed about the constantly changing market conditions, sellers can adapt and thrive in this new normal.

How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

How to Do Product Research During the Pandemic

In this video, Tatiana shares some tips on how to do product research during the pandemic. She emphasizes the importance of taking into account the historical data to avoid selling products that are just a hot item due to the current world events.

Key Points:

- Use Jungle Scout: Log in to your Jungle Scout account and navigate to the keyword section to check the historical sales data. Input your product keywords to see the sales trends and determine if the sales are skewed due to the pandemic.

- Check Opportunity Finder: Use the Opportunity Finder to search for products and input their main keywords in the keyword scout to see their historical data. Avoid products that have a significant boost in sales during 2020.

- Use Google Trends: Google Trends can provide valuable information on the search volume of a product. However, it is not specifically tailored to Amazon searches, so it is better to use it as a resource along with Jungle Scout.

- Consider Seasonality: Products like swimsuits have higher sales during the summer months, so the historical data should reflect that. Ensure that the sales trends are not affected by the pandemic and that the product has longevity.

- Check Price: Compare the average price of the product to see if it is higher or lower than usual. This can indicate if the product is in demand due to the pandemic or if it has longevity.

- Use Jungle Scout's Tools: Jungle Scout has a variety of tools to help Amazon sellers improve their business. The listing tool can help you build a solid listing and convert clicks into buyers.

Using historical data and considering seasonality and price can help Amazon sellers identify products that have longevity and are not just a hot item due to the pandemic. Jungle Scout is a valuable tool for Amazon sellers, with its various tools designed to help sellers improve their business.

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