How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

Published on: December 2 2022 by Tatiana James

How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)

startTime	durationTime	text
00:00:00	00:00:04	hey guys it's Tatiana today is Saturday
00:00:02	00:00:06	and I don't usually record videos on
00:00:04	00:00:08	Saturday because it's my day off
00:00:06	00:00:10	but I wanted to get this to you as soon
00:00:08	00:00:12	as possible because I've been seeing how
00:00:10	00:00:15	a lot of you are kind of sharing in my
00:00:12	00:00:17	perspective how now is as good a time as
00:00:15	00:00:20	any to be starting your Amazon FBA
00:00:17	00:00:21	business but the question remains well
00:00:20	00:00:23	how do I go about doing my product
00:00:21	00:00:26	research because the fact of the matter
00:00:23	00:00:28	is that there are a number of products
00:00:26	00:00:30	where their demand is going to be skewed
00:00:28	00:00:33	they're either gonna be in higher demand
00:00:30	00:00:35	or in lower demand at this time because
00:00:33	00:00:37	of the pandemic so we're not denying
00:00:35	00:00:40	that there are gonna be products like
00:00:37	00:00:43	toilet paper and hand sanitizer and face
00:00:40	00:00:45	masks and Lysol wipes these things are
00:00:43	00:00:46	flying off the shelves and so when
00:00:45	00:00:48	you're doing a product research you
00:00:46	00:00:50	really have to take that into account
00:00:48	00:00:52	and not just think like wow these guys
00:00:50	00:00:55	are such hot selling items I'm gonna go
00:00:52	00:00:56	and sell that so that's what I want to
00:00:55	00:00:58	share with you today how to do product
00:00:56	00:01:00	research a very simple thing that you
00:00:58	00:01:02	just have to include in your product
00:01:00	00:01:04	research to give you the confidence to
00:01:02	00:01:07	move forward with your Amazon business
00:01:04	00:01:09	during this pandemic with the confidence
00:01:07	00:01:11	in knowing that your product is not just
00:01:09	00:01:13	a hot item that's selling right now
00:01:11	00:01:16	because of current world events but
00:01:13	00:01:18	something that has longevity and has
00:01:16	00:01:20	history so let me hop behind my computer
00:01:18	00:01:22	to share that with you alright guys so
00:01:20	00:01:24	first things first is logging into your
00:01:22	00:01:26	jungle Scout account and there's two
00:01:24	00:01:29	places that you can check so if you
00:01:26	00:01:31	navigate to the keywords section here at
00:01:29	00:01:33	the keyword tool and then go to keywords
00:01:31	00:01:34	Scout this is where you're gonna go
00:01:33	00:01:36	first
00:01:34	00:01:39	so what when you're doing your Amazon
00:01:36	00:01:41	product research usually how you do it
00:01:39	00:01:42	is you find you kind of make a list of
00:01:41	00:01:44	ten products that are viable product
00:01:42	00:01:46	opportunities and then you start to
00:01:44	00:01:49	narrow down that list so when you have
00:01:46	00:01:51	some products in mind you can then input
00:01:49	00:01:54	their main keyword here in the keyword
00:01:51	00:01:55	scout so that you can see the historical
00:01:54	00:01:57	sales data and this is going to be
00:01:55	00:01:59	really important at this time so for
00:01:57	00:02:01	example I recently just did a search for
00:01:59	00:02:03	hand sanitizer because you and I both
00:02:01	00:02:05	know that this hand sanitizer it is
00:02:03	00:02:07	flying off the shelves people are buying
00:02:05	00:02:08	it left and right I don't even really
00:02:07	00:02:10	know why they're buying it more than
00:02:08	00:02:13	soap but apparently
00:02:10	00:02:14	and so when you click on this it's going
00:02:13	00:02:17	to tell us here in the last 30 days
00:02:14	00:02:19	sales have gone up by two hundred and
00:02:17	00:02:21	seventy four percent and in the last
00:02:19	00:02:24	nine ninety days six hundred and forty
00:02:21	00:02:27	four percent that is a lot so that is a
00:02:24	00:02:29	little bit fishy and so we can see here
00:02:27	00:02:31	that usually you know sales aren't that
00:02:29	00:02:33	exciting people aren't you know too
00:02:31	00:02:36	excited about hand sanitizer but then
00:02:33	00:02:38	boom right here from the start of twenty
00:02:36	00:02:41	twenty it goes up and up and up and up
00:02:38	00:02:44	so this is what you don't want to see
00:02:41	00:02:46	when you are searching for your product
00:02:44	00:02:48	on jungle scout so when you have your
00:02:46	00:02:50	products list search for all of those
00:02:48	00:02:53	product keywords here on this keyword
00:02:50	00:02:56	scout and if you see a huge boost in
00:02:53	00:02:58	sales in basically all of 2020 and
00:02:56	00:03:00	that's when we've been experiencing the
00:02:58	00:03:03	corona virus pandemic then that is an
00:03:00	00:03:06	indication to you that sales are skewed
00:03:03	00:03:08	now you might see it that yeah there's
00:03:06	00:03:09	been some ups here some downs some ups
00:03:08	00:03:11	some downs
00:03:09	00:03:13	and this is normal it's part of a high
00:03:11	00:03:15	it just depends on the product but for
00:03:13	00:03:18	this product is very obvious that
00:03:15	00:03:20	something happened in these months to
00:03:18	00:03:23	make those sales jump so let's just do
00:03:20	00:03:24	another example here let's just do
00:03:23	00:03:32	something that's probably not in demand
00:03:24	00:03:35	so for example swimsuit maybe so I'm
00:03:32	00:03:37	expecting swimsuits it's gonna be
00:03:35	00:03:39	popular during the summer months so
00:03:37	00:03:40	that's probably what we should expect to
00:03:39	00:03:44	see when we're looking at the keyword
00:03:40	00:03:47	history so as we can see here this shows
00:03:44	00:03:51	historical data right so this is 2018
00:03:47	00:03:53	2019 so we can see here our sales start
00:03:51	00:03:55	to jump up higher from the beginning of
00:03:53	00:03:58	the year basically till the end of
00:03:55	00:04:00	summer winter months are pretty low and
00:03:58	00:04:04	then they Brazil but you can see here in
00:04:00	00:04:06	2020 there was no skyrocket in sales so
00:04:04	00:04:09	I know that when I'm doing my product
00:04:06	00:04:13	research for swimming swimsuit that's
00:04:09	00:04:14	the keyword that you know I it's there's
00:04:13	00:04:17	nothing unexpected here I can feel
00:04:14	00:04:19	confident knowing that this sales
00:04:17	00:04:21	haven't skyrocketed they haven't gone
00:04:19	00:04:23	down because of the coronavirus it's
00:04:21	00:04:30	pretty much normal
00:04:23	00:04:32	so January 2020 July March yeah so you
00:04:30	00:04:35	can just see here at Durrani or 2019
00:04:32	00:04:40	let's compare that to January 2020 s so
00:04:35	00:04:43	this was 8,000 521 searches and in 2020
00:04:40	00:04:45	roughly the same thing so sales are
00:04:43	00:04:47	pretty much the same so we can see that
00:04:45	00:04:49	this is a seasonal product as you can
00:04:47	00:04:52	see here the summer months
00:04:49	00:04:54	definitely more searches and in the
00:04:52	00:04:56	winter months not so much so this is a
00:04:54	00:04:59	product that I can feel more confident
00:04:56	00:05:01	about and the sales increase for the
00:04:59	00:05:03	last 90 days is probably just because we
00:05:01	00:05:06	are entering into those summer months so
00:05:03	00:05:08	that's one place to be lucky now the
00:05:06	00:05:10	second place is when you go to find
00:05:08	00:05:13	products and an opportunity finder so
00:05:10	00:05:15	and then we can look for a product so
00:05:13	00:05:18	for example n95 masks these are the
00:05:15	00:05:20	masks that protect against the virus we
00:05:18	00:05:24	can see here that they have
00:05:20	00:05:28	significantly increased in volume so in
00:05:24	00:05:32	December only 528 units sold in March
00:05:28	00:05:34	this skyrocketed to 8,000 547 and in
00:05:32	00:05:39	April which we just started April
00:05:34	00:05:42	already at 6000 288 so we can see that
00:05:39	00:05:44	this product is trending upwards we can
00:05:42	00:05:46	also see the search volume for this
00:05:44	00:05:49	product so we can see that you know is
00:05:46	00:05:51	moderate search volume but it keeps on
00:05:49	00:05:54	going up and we can see the average
00:05:51	00:05:57	price here for the product as well so it
00:05:54	00:05:59	actually was a higher price it seems for
00:05:57	00:06:01	this specific product in December than
00:05:59	00:06:03	it is now even though there is more
00:06:01	00:06:04	demand now which is kind of crazy and
00:06:03	00:06:07	then usually there should be some
00:06:04	00:06:10	seasonality but there's not enough data
00:06:07	00:06:12	on the specific product SKU now the next
00:06:10	00:06:15	thing I want to show you is Google
00:06:12	00:06:17	Trends so Google Trends is free you can
00:06:15	00:06:19	just type it in on Google and you will
00:06:17	00:06:21	find it and here you can type in the
00:06:19	00:06:24	keyword for a product that you're trying
00:06:21	00:06:27	to inquire about so again let's just say
00:06:24	00:06:29	face mask and let's just see what comes
00:06:27	00:06:32	up so again we're expecting a big spike
00:06:29	00:06:35	here so yes indeed we do see a spike and
00:06:32	00:06:37	Google Trends actually can estimate
00:06:35	00:06:38	where the
00:06:37	00:06:41	are going so they're estimating that
00:06:38	00:06:43	it's going up and up and up and so the
00:06:41	00:06:45	cool thing about jungle Scout as is that
00:06:43	00:06:47	all of this data is specifically for
00:06:45	00:06:50	Amazon which is really important for you
00:06:47	00:06:52	as Amazon seller because on Google
00:06:50	00:06:54	Trends it's not just searching for the
00:06:52	00:06:57	trends on Amazon it's searching for web
00:06:54	00:06:58	searches for YouTube searches for Google
00:06:57	00:07:02	Shopping all of these different things
00:06:58	00:07:04	but really tiknically we're mostly
00:07:02	00:07:06	interested in what is selling on Amazon
00:07:04	00:07:08	because that's where your consumers are
00:07:06	00:07:11	there they are shopping on Amazon so
00:07:08	00:07:13	although Google Trends has really
00:07:11	00:07:16	valuable information I really do love to
00:07:13	00:07:19	use it as a resource I like using jungle
00:07:16	00:07:22	Scout because it's specifically tailored
00:07:19	00:07:25	to the searches and the sales on Amazon
00:07:22	00:07:27	so let's just do one last example here
00:07:25	00:07:29	for another product that probably
00:07:27	00:07:31	wouldn't have as much demand and let's
00:07:29	00:07:33	just do waist trainer because I've been
00:07:31	00:07:36	experiencing quite a bit of demand from
00:07:33	00:07:39	my product lately and you can see here
00:07:36	00:07:43	that waist trainer actually has kind of
00:07:39	00:07:47	how to peak let's just see if we can do
00:07:43	00:07:49	2014 2004 to present so you can see in
00:07:47	00:07:51	2004 not many people were searching for
00:07:49	00:07:56	waist trainers and then there was this
00:07:51	00:08:00	really big peak and 2015 and then things
00:07:56	00:08:04	kind of dwindled down from there in 2018
00:08:00	00:08:08	there was a bit of a peak and then
00:08:04	00:08:11	things have kind of been pretty much
00:08:08	00:08:13	consistent so anyways this is just
00:08:11	00:08:14	really interesting information so Google
00:08:13	00:08:16	Trends that's where you can find this
00:08:14	00:08:19	and you can also compare it to different
00:08:16	00:08:20	things and then also jungle scout so
00:08:19	00:08:22	make sure you are searching for this
00:08:20	00:08:25	history because that's what's going to
00:08:22	00:08:28	help you to prevent from moving forward
00:08:25	00:08:30	with a product that is just a hot
00:08:28	00:08:32	product right now or maybe the opposite
00:08:30	00:08:34	maybe the sales are just down right now
00:08:32	00:08:37	because of this partikular situation
00:08:34	00:08:41	which my pieces of advice is if a
00:08:37	00:08:43	product is not weather proof in a way
00:08:41	00:08:45	you know like a lot of products may not
00:08:43	00:08:47	survive this pandemic people really stop
00:08:45	00:08:50	spending but I want to find a product
00:08:47	00:08:52	that people are still buying you know
00:08:50	00:08:54	even when things get tough because
00:08:52	00:08:56	that's going to secure my business a bit
00:08:54	00:08:58	more so hopefully that was helpful for
00:08:56	00:08:59	you guys just a couple tips that you
00:08:58	00:09:02	need to make sure you're incorporating
00:08:59	00:09:03	into your product research truth of the
00:09:02	00:09:05	matter is you should already be doing
00:09:03	00:09:07	this stuff a lot of times I see people
00:09:05	00:09:10	kind of skipping it because it's just an
00:09:07	00:09:11	extra step but now is really important
00:09:10	00:09:14	to make sure you're checking that
00:09:11	00:09:16	historical data so jungle scout if you
00:09:14	00:09:18	guys haven't started using it is such an
00:09:16	00:09:21	asset for you and your Amazon business
00:09:18	00:09:22	whether you're just getting started and
00:09:21	00:09:25	you're just starting to research
00:09:22	00:09:27	products it could help you identify a
00:09:25	00:09:28	golden nugget product as I call it help
00:09:27	00:09:30	you find a product that maybe you
00:09:28	00:09:33	wouldn't be able to have found on your
00:09:30	00:09:34	own just by browsing Amazon it's also
00:09:33	00:09:36	great for people who are already selling
00:09:34	00:09:38	on Amazon because they have so many
00:09:36	00:09:40	different tools to help you with your
00:09:38	00:09:43	existing Amazon business so for example
00:09:40	00:09:45	they've just launched a listing tool to
00:09:43	00:09:47	help you to build out your Amazon
00:09:45	00:09:50	listing to make it better and improve it
00:09:47	00:09:52	so it can be an A+ listing so that when
00:09:50	00:09:53	people click on your listing that's like
00:09:52	00:09:55	the hardest part just to get them to
00:09:53	00:09:57	your listing but then to convert those
00:09:55	00:10:00	clicks into buyers you need to have a
00:09:57	00:10:02	solid listing and so there's a new tool
00:10:00	00:10:04	inside the subscription that's included
00:10:02	00:10:07	that helps you to do that if you guys
00:10:04	00:10:09	want me to record a separate video just
00:10:07	00:10:11	on creating an awesome listing let me
00:10:09	00:10:13	know in the comment section below
00:10:11	00:10:15	if you guys want to try jungle scout I
00:10:13	00:10:18	am an affiliate for them and by using my
00:10:15	00:10:20	link you can get 30% off of your
00:10:18	00:10:21	subscription which is a great discount
00:10:20	00:10:25	you just have to go to tatiana jim's
00:10:21	00:10:27	comm slash jungle scout again lots of
00:10:25	00:10:29	people use jungle scout I'm pretty sure
00:10:27	00:10:32	it's the number one tool out there for
00:10:29	00:10:35	Amazon sellers the most popular one just
00:10:32	00:10:37	because it's like it has so many amazing
00:10:35	00:10:39	things and I've done other videos on
00:10:37	00:10:41	YouTube about gentle scout but I can
00:10:39	00:10:42	never get through all of the tools that
00:10:41	00:10:44	they have because they just have so many
00:10:42	00:10:46	it would just be such a long youtube
00:10:44	00:10:48	video so if you guys are curious about
00:10:46	00:10:50	different tools and you want kind of
00:10:48	00:10:52	tutorials on how to use them let me know
00:10:50	00:10:53	again in the comments section below so
00:10:52	00:10:55	hopefully this was helpful for you guys
00:10:53	00:10:57	if you have any questions just comment
00:10:55	00:11:00	down below and I'll be happy to answer
00:10:57	00:11:00	them take