How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)
Published on: December 2 2022 by Tatiana James
How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)
Table of Contents
How To Do Amazon FBA Product Research During COVID-19 (skewed rankings)
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00:00:00 | 00:00:04 | hey guys it's Tatiana today is Saturday |
00:00:02 | 00:00:06 | and I don't usually record videos on |
00:00:04 | 00:00:08 | Saturday because it's my day off |
00:00:06 | 00:00:10 | but I wanted to get this to you as soon |
00:00:08 | 00:00:12 | as possible because I've been seeing how |
00:00:10 | 00:00:15 | a lot of you are kind of sharing in my |
00:00:12 | 00:00:17 | perspective how now is as good a time as |
00:00:15 | 00:00:20 | any to be starting your Amazon FBA |
00:00:17 | 00:00:21 | business but the question remains well |
00:00:20 | 00:00:23 | how do I go about doing my product |
00:00:21 | 00:00:26 | research because the fact of the matter |
00:00:23 | 00:00:28 | is that there are a number of products |
00:00:26 | 00:00:30 | where their demand is going to be skewed |
00:00:28 | 00:00:33 | they're either gonna be in higher demand |
00:00:30 | 00:00:35 | or in lower demand at this time because |
00:00:33 | 00:00:37 | of the pandemic so we're not denying |
00:00:35 | 00:00:40 | that there are gonna be products like |
00:00:37 | 00:00:43 | toilet paper and hand sanitizer and face |
00:00:40 | 00:00:45 | masks and Lysol wipes these things are |
00:00:43 | 00:00:46 | flying off the shelves and so when |
00:00:45 | 00:00:48 | you're doing a product research you |
00:00:46 | 00:00:50 | really have to take that into account |
00:00:48 | 00:00:52 | and not just think like wow these guys |
00:00:50 | 00:00:55 | are such hot selling items I'm gonna go |
00:00:52 | 00:00:56 | and sell that so that's what I want to |
00:00:55 | 00:00:58 | share with you today how to do product |
00:00:56 | 00:01:00 | research a very simple thing that you |
00:00:58 | 00:01:02 | just have to include in your product |
00:01:00 | 00:01:04 | research to give you the confidence to |
00:01:02 | 00:01:07 | move forward with your Amazon business |
00:01:04 | 00:01:09 | during this pandemic with the confidence |
00:01:07 | 00:01:11 | in knowing that your product is not just |
00:01:09 | 00:01:13 | a hot item that's selling right now |
00:01:11 | 00:01:16 | because of current world events but |
00:01:13 | 00:01:18 | something that has longevity and has |
00:01:16 | 00:01:20 | history so let me hop behind my computer |
00:01:18 | 00:01:22 | to share that with you alright guys so |
00:01:20 | 00:01:24 | first things first is logging into your |
00:01:22 | 00:01:26 | jungle Scout account and there's two |
00:01:24 | 00:01:29 | places that you can check so if you |
00:01:26 | 00:01:31 | navigate to the keywords section here at |
00:01:29 | 00:01:33 | the keyword tool and then go to keywords |
00:01:31 | 00:01:34 | Scout this is where you're gonna go |
00:01:33 | 00:01:36 | first |
00:01:34 | 00:01:39 | so what when you're doing your Amazon |
00:01:36 | 00:01:41 | product research usually how you do it |
00:01:39 | 00:01:42 | is you find you kind of make a list of |
00:01:41 | 00:01:44 | ten products that are viable product |
00:01:42 | 00:01:46 | opportunities and then you start to |
00:01:44 | 00:01:49 | narrow down that list so when you have |
00:01:46 | 00:01:51 | some products in mind you can then input |
00:01:49 | 00:01:54 | their main keyword here in the keyword |
00:01:51 | 00:01:55 | scout so that you can see the historical |
00:01:54 | 00:01:57 | sales data and this is going to be |
00:01:55 | 00:01:59 | really important at this time so for |
00:01:57 | 00:02:01 | example I recently just did a search for |
00:01:59 | 00:02:03 | hand sanitizer because you and I both |
00:02:01 | 00:02:05 | know that this hand sanitizer it is |
00:02:03 | 00:02:07 | flying off the shelves people are buying |
00:02:05 | 00:02:08 | it left and right I don't even really |
00:02:07 | 00:02:10 | know why they're buying it more than |
00:02:08 | 00:02:13 | soap but apparently |
00:02:10 | 00:02:14 | and so when you click on this it's going |
00:02:13 | 00:02:17 | to tell us here in the last 30 days |
00:02:14 | 00:02:19 | sales have gone up by two hundred and |
00:02:17 | 00:02:21 | seventy four percent and in the last |
00:02:19 | 00:02:24 | nine ninety days six hundred and forty |
00:02:21 | 00:02:27 | four percent that is a lot so that is a |
00:02:24 | 00:02:29 | little bit fishy and so we can see here |
00:02:27 | 00:02:31 | that usually you know sales aren't that |
00:02:29 | 00:02:33 | exciting people aren't you know too |
00:02:31 | 00:02:36 | excited about hand sanitizer but then |
00:02:33 | 00:02:38 | boom right here from the start of twenty |
00:02:36 | 00:02:41 | twenty it goes up and up and up and up |
00:02:38 | 00:02:44 | so this is what you don't want to see |
00:02:41 | 00:02:46 | when you are searching for your product |
00:02:44 | 00:02:48 | on jungle scout so when you have your |
00:02:46 | 00:02:50 | products list search for all of those |
00:02:48 | 00:02:53 | product keywords here on this keyword |
00:02:50 | 00:02:56 | scout and if you see a huge boost in |
00:02:53 | 00:02:58 | sales in basically all of 2020 and |
00:02:56 | 00:03:00 | that's when we've been experiencing the |
00:02:58 | 00:03:03 | corona virus pandemic then that is an |
00:03:00 | 00:03:06 | indication to you that sales are skewed |
00:03:03 | 00:03:08 | now you might see it that yeah there's |
00:03:06 | 00:03:09 | been some ups here some downs some ups |
00:03:08 | 00:03:11 | some downs |
00:03:09 | 00:03:13 | and this is normal it's part of a high |
00:03:11 | 00:03:15 | it just depends on the product but for |
00:03:13 | 00:03:18 | this product is very obvious that |
00:03:15 | 00:03:20 | something happened in these months to |
00:03:18 | 00:03:23 | make those sales jump so let's just do |
00:03:20 | 00:03:24 | another example here let's just do |
00:03:23 | 00:03:32 | something that's probably not in demand |
00:03:24 | 00:03:35 | so for example swimsuit maybe so I'm |
00:03:32 | 00:03:37 | expecting swimsuits it's gonna be |
00:03:35 | 00:03:39 | popular during the summer months so |
00:03:37 | 00:03:40 | that's probably what we should expect to |
00:03:39 | 00:03:44 | see when we're looking at the keyword |
00:03:40 | 00:03:47 | history so as we can see here this shows |
00:03:44 | 00:03:51 | historical data right so this is 2018 |
00:03:47 | 00:03:53 | 2019 so we can see here our sales start |
00:03:51 | 00:03:55 | to jump up higher from the beginning of |
00:03:53 | 00:03:58 | the year basically till the end of |
00:03:55 | 00:04:00 | summer winter months are pretty low and |
00:03:58 | 00:04:04 | then they Brazil but you can see here in |
00:04:00 | 00:04:06 | 2020 there was no skyrocket in sales so |
00:04:04 | 00:04:09 | I know that when I'm doing my product |
00:04:06 | 00:04:13 | research for swimming swimsuit that's |
00:04:09 | 00:04:14 | the keyword that you know I it's there's |
00:04:13 | 00:04:17 | nothing unexpected here I can feel |
00:04:14 | 00:04:19 | confident knowing that this sales |
00:04:17 | 00:04:21 | haven't skyrocketed they haven't gone |
00:04:19 | 00:04:23 | down because of the coronavirus it's |
00:04:21 | 00:04:30 | pretty much normal |
00:04:23 | 00:04:32 | so January 2020 July March yeah so you |
00:04:30 | 00:04:35 | can just see here at Durrani or 2019 |
00:04:32 | 00:04:40 | let's compare that to January 2020 s so |
00:04:35 | 00:04:43 | this was 8,000 521 searches and in 2020 |
00:04:40 | 00:04:45 | roughly the same thing so sales are |
00:04:43 | 00:04:47 | pretty much the same so we can see that |
00:04:45 | 00:04:49 | this is a seasonal product as you can |
00:04:47 | 00:04:52 | see here the summer months |
00:04:49 | 00:04:54 | definitely more searches and in the |
00:04:52 | 00:04:56 | winter months not so much so this is a |
00:04:54 | 00:04:59 | product that I can feel more confident |
00:04:56 | 00:05:01 | about and the sales increase for the |
00:04:59 | 00:05:03 | last 90 days is probably just because we |
00:05:01 | 00:05:06 | are entering into those summer months so |
00:05:03 | 00:05:08 | that's one place to be lucky now the |
00:05:06 | 00:05:10 | second place is when you go to find |
00:05:08 | 00:05:13 | products and an opportunity finder so |
00:05:10 | 00:05:15 | and then we can look for a product so |
00:05:13 | 00:05:18 | for example n95 masks these are the |
00:05:15 | 00:05:20 | masks that protect against the virus we |
00:05:18 | 00:05:24 | can see here that they have |
00:05:20 | 00:05:28 | significantly increased in volume so in |
00:05:24 | 00:05:32 | December only 528 units sold in March |
00:05:28 | 00:05:34 | this skyrocketed to 8,000 547 and in |
00:05:32 | 00:05:39 | April which we just started April |
00:05:34 | 00:05:42 | already at 6000 288 so we can see that |
00:05:39 | 00:05:44 | this product is trending upwards we can |
00:05:42 | 00:05:46 | also see the search volume for this |
00:05:44 | 00:05:49 | product so we can see that you know is |
00:05:46 | 00:05:51 | moderate search volume but it keeps on |
00:05:49 | 00:05:54 | going up and we can see the average |
00:05:51 | 00:05:57 | price here for the product as well so it |
00:05:54 | 00:05:59 | actually was a higher price it seems for |
00:05:57 | 00:06:01 | this specific product in December than |
00:05:59 | 00:06:03 | it is now even though there is more |
00:06:01 | 00:06:04 | demand now which is kind of crazy and |
00:06:03 | 00:06:07 | then usually there should be some |
00:06:04 | 00:06:10 | seasonality but there's not enough data |
00:06:07 | 00:06:12 | on the specific product SKU now the next |
00:06:10 | 00:06:15 | thing I want to show you is Google |
00:06:12 | 00:06:17 | Trends so Google Trends is free you can |
00:06:15 | 00:06:19 | just type it in on Google and you will |
00:06:17 | 00:06:21 | find it and here you can type in the |
00:06:19 | 00:06:24 | keyword for a product that you're trying |
00:06:21 | 00:06:27 | to inquire about so again let's just say |
00:06:24 | 00:06:29 | face mask and let's just see what comes |
00:06:27 | 00:06:32 | up so again we're expecting a big spike |
00:06:29 | 00:06:35 | here so yes indeed we do see a spike and |
00:06:32 | 00:06:37 | Google Trends actually can estimate |
00:06:35 | 00:06:38 | where the |
00:06:37 | 00:06:41 | are going so they're estimating that |
00:06:38 | 00:06:43 | it's going up and up and up and so the |
00:06:41 | 00:06:45 | cool thing about jungle Scout as is that |
00:06:43 | 00:06:47 | all of this data is specifically for |
00:06:45 | 00:06:50 | Amazon which is really important for you |
00:06:47 | 00:06:52 | as Amazon seller because on Google |
00:06:50 | 00:06:54 | Trends it's not just searching for the |
00:06:52 | 00:06:57 | trends on Amazon it's searching for web |
00:06:54 | 00:06:58 | searches for YouTube searches for Google |
00:06:57 | 00:07:02 | Shopping all of these different things |
00:06:58 | 00:07:04 | but really tiknically we're mostly |
00:07:02 | 00:07:06 | interested in what is selling on Amazon |
00:07:04 | 00:07:08 | because that's where your consumers are |
00:07:06 | 00:07:11 | there they are shopping on Amazon so |
00:07:08 | 00:07:13 | although Google Trends has really |
00:07:11 | 00:07:16 | valuable information I really do love to |
00:07:13 | 00:07:19 | use it as a resource I like using jungle |
00:07:16 | 00:07:22 | Scout because it's specifically tailored |
00:07:19 | 00:07:25 | to the searches and the sales on Amazon |
00:07:22 | 00:07:27 | so let's just do one last example here |
00:07:25 | 00:07:29 | for another product that probably |
00:07:27 | 00:07:31 | wouldn't have as much demand and let's |
00:07:29 | 00:07:33 | just do waist trainer because I've been |
00:07:31 | 00:07:36 | experiencing quite a bit of demand from |
00:07:33 | 00:07:39 | my product lately and you can see here |
00:07:36 | 00:07:43 | that waist trainer actually has kind of |
00:07:39 | 00:07:47 | how to peak let's just see if we can do |
00:07:43 | 00:07:49 | 2014 2004 to present so you can see in |
00:07:47 | 00:07:51 | 2004 not many people were searching for |
00:07:49 | 00:07:56 | waist trainers and then there was this |
00:07:51 | 00:08:00 | really big peak and 2015 and then things |
00:07:56 | 00:08:04 | kind of dwindled down from there in 2018 |
00:08:00 | 00:08:08 | there was a bit of a peak and then |
00:08:04 | 00:08:11 | things have kind of been pretty much |
00:08:08 | 00:08:13 | consistent so anyways this is just |
00:08:11 | 00:08:14 | really interesting information so Google |
00:08:13 | 00:08:16 | Trends that's where you can find this |
00:08:14 | 00:08:19 | and you can also compare it to different |
00:08:16 | 00:08:20 | things and then also jungle scout so |
00:08:19 | 00:08:22 | make sure you are searching for this |
00:08:20 | 00:08:25 | history because that's what's going to |
00:08:22 | 00:08:28 | help you to prevent from moving forward |
00:08:25 | 00:08:30 | with a product that is just a hot |
00:08:28 | 00:08:32 | product right now or maybe the opposite |
00:08:30 | 00:08:34 | maybe the sales are just down right now |
00:08:32 | 00:08:37 | because of this partikular situation |
00:08:34 | 00:08:41 | which my pieces of advice is if a |
00:08:37 | 00:08:43 | product is not weather proof in a way |
00:08:41 | 00:08:45 | you know like a lot of products may not |
00:08:43 | 00:08:47 | survive this pandemic people really stop |
00:08:45 | 00:08:50 | spending but I want to find a product |
00:08:47 | 00:08:52 | that people are still buying you know |
00:08:50 | 00:08:54 | even when things get tough because |
00:08:52 | 00:08:56 | that's going to secure my business a bit |
00:08:54 | 00:08:58 | more so hopefully that was helpful for |
00:08:56 | 00:08:59 | you guys just a couple tips that you |
00:08:58 | 00:09:02 | need to make sure you're incorporating |
00:08:59 | 00:09:03 | into your product research truth of the |
00:09:02 | 00:09:05 | matter is you should already be doing |
00:09:03 | 00:09:07 | this stuff a lot of times I see people |
00:09:05 | 00:09:10 | kind of skipping it because it's just an |
00:09:07 | 00:09:11 | extra step but now is really important |
00:09:10 | 00:09:14 | to make sure you're checking that |
00:09:11 | 00:09:16 | historical data so jungle scout if you |
00:09:14 | 00:09:18 | guys haven't started using it is such an |
00:09:16 | 00:09:21 | asset for you and your Amazon business |
00:09:18 | 00:09:22 | whether you're just getting started and |
00:09:21 | 00:09:25 | you're just starting to research |
00:09:22 | 00:09:27 | products it could help you identify a |
00:09:25 | 00:09:28 | golden nugget product as I call it help |
00:09:27 | 00:09:30 | you find a product that maybe you |
00:09:28 | 00:09:33 | wouldn't be able to have found on your |
00:09:30 | 00:09:34 | own just by browsing Amazon it's also |
00:09:33 | 00:09:36 | great for people who are already selling |
00:09:34 | 00:09:38 | on Amazon because they have so many |
00:09:36 | 00:09:40 | different tools to help you with your |
00:09:38 | 00:09:43 | existing Amazon business so for example |
00:09:40 | 00:09:45 | they've just launched a listing tool to |
00:09:43 | 00:09:47 | help you to build out your Amazon |
00:09:45 | 00:09:50 | listing to make it better and improve it |
00:09:47 | 00:09:52 | so it can be an A+ listing so that when |
00:09:50 | 00:09:53 | people click on your listing that's like |
00:09:52 | 00:09:55 | the hardest part just to get them to |
00:09:53 | 00:09:57 | your listing but then to convert those |
00:09:55 | 00:10:00 | clicks into buyers you need to have a |
00:09:57 | 00:10:02 | solid listing and so there's a new tool |
00:10:00 | 00:10:04 | inside the subscription that's included |
00:10:02 | 00:10:07 | that helps you to do that if you guys |
00:10:04 | 00:10:09 | want me to record a separate video just |
00:10:07 | 00:10:11 | on creating an awesome listing let me |
00:10:09 | 00:10:13 | know in the comment section below |
00:10:11 | 00:10:15 | if you guys want to try jungle scout I |
00:10:13 | 00:10:18 | am an affiliate for them and by using my |
00:10:15 | 00:10:20 | link you can get 30% off of your |
00:10:18 | 00:10:21 | subscription which is a great discount |
00:10:20 | 00:10:25 | you just have to go to tatiana jim's |
00:10:21 | 00:10:27 | comm slash jungle scout again lots of |
00:10:25 | 00:10:29 | people use jungle scout I'm pretty sure |
00:10:27 | 00:10:32 | it's the number one tool out there for |
00:10:29 | 00:10:35 | Amazon sellers the most popular one just |
00:10:32 | 00:10:37 | because it's like it has so many amazing |
00:10:35 | 00:10:39 | things and I've done other videos on |
00:10:37 | 00:10:41 | YouTube about gentle scout but I can |
00:10:39 | 00:10:42 | never get through all of the tools that |
00:10:41 | 00:10:44 | they have because they just have so many |
00:10:42 | 00:10:46 | it would just be such a long youtube |
00:10:44 | 00:10:48 | video so if you guys are curious about |
00:10:46 | 00:10:50 | different tools and you want kind of |
00:10:48 | 00:10:52 | tutorials on how to use them let me know |
00:10:50 | 00:10:53 | again in the comments section below so |
00:10:52 | 00:10:55 | hopefully this was helpful for you guys |
00:10:53 | 00:10:57 | if you have any questions just comment |
00:10:55 | 00:11:00 | down below and I'll be happy to answer |
00:10:57 | 00:11:00 | them take |
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