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How To Do Amazon Keyword Research For PPC Campaigns

Published on: December 2 2022 by Tatiana James

Are you struggling to find the right keywords for your Amazon PPC campaigns? Keyword research is crucial for the success of your campaigns, but it can be a daunting task. In this article, we will provide you with a step-by-step guide on how to do Amazon keyword research for PPC campaigns.

Step 1: Start with Your Product

- Identify the main features and benefits of your product

- Think about what your potential customers might search for to find your product

- Use the Amazon search bar to see what autocomplete suggestions come up

Step 2: Use Amazon Keyword Tools

- Amazon Keyword Tool: This tool provides you with a list of relevant keywords for your product

- Helium 10: This tool allows you to see which keywords your competitors are ranking for

- Google Keyword Planner: This tool can give you insights into the search volume and competition for specific keywords

Step 3: Analyze Your Keywords

- Filter out irrelevant keywords

- Group keywords into relevant categories

- Check the search volume and competition for each keyword

Step 4: Refine Your List

- Choose the most relevant and high-performing keywords

- Use long-tail keywords for more specific targeting

- Consider negative keywords to exclude irrelevant searches

Step 5: Test and Optimize

- Start with a small budget and test your keywords

- Analyze the performance of your campaigns and adjust your keyword list accordingly

- Monitor your campaigns regularly and make necessary optimizations

Keyword research is a crucial step in creating successful Amazon PPC campaigns. By following these steps and using the right tools, you can find the most relevant and high-performing keywords for your product. Remember to test and optimize your campaigns regularly to achieve the best results.

How To Do Amazon Keyword Research For PPC Campaigns

Hey everyone, it's Tatiana, and I'm excited today because I have Bradley Sutton with me. He is the Director of Trading and Chief Evangelist with Helium10, and he is not new to this channel. Today we're going to be diving into keyword research for Amazon sellers, and Bradley is going to help us find the best keywords to optimize our PPC campaigns.

Keyword Research for Amazon Sellers:

- Many people struggle with PPC because they're intimidated by it.

- It's important to have a good PPC strategy, especially after the events of 2020.

- To find the top keywords, research the top five keywords for your competitors.

- Use tools like Xray and Cerebro to analyze your competitors' PPC strategies.

- Look for keywords with a search volume of at least 1500 searches a month.

- Target the keywords where your competitors are ranking on page one.

- Remember to consider other languages like Spanish in your keyword research.

- Deduce your competitors' bidding process by analyzing their sponsored keywords.

- Use your competitors' successful keywords as inspiration for your own PPC campaign.

By using tools like Xray and Cerebro, and analyzing your competitors' PPC strategies, you can find the best keywords to optimize your PPC campaign. Remember to target the top five keywords for your competitors and consider other languages in your keyword research. By deducing your competitors' bidding process, you can find successful keywords to use in your own campaign. With these tips, you can master keyword research for Amazon sellers and optimize your PPC campaigns.

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